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You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

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Here's your host, Ryan Alford. What's up? Welcome to the latest edition of the Radcast. It's Friday, November 24th, the day after Thanksgiving of 2023, our weekly business marketing news and stories of the week. Joined by my friend, Mike Emasabe. Chris Hansen. Hello. Happy Friday.

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or lodging. Either one, either one. It looks pretty nice. Nice. What's Miami temperature today here on November 24th, probably like breezy high seventies or eighties. Lovely. Nice. Lovely. Lovely. It's a little brisk here in the Carolinas. Hope everyone had a great Thanksgiving.

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I have a little lighter edition here today. We've got some business topics. We were thankful for everyone that's listening first and foremost. So thank you for tuning in to your number one business and marketing show on Apple podcasts. And I hope everyone over eight or under eight, whatever your goals were for Thanksgiving, I hope they were achieved. Are you a turkey and dressing guy, Chris? Yeah. I'm I wanted Turkey, the cranberries, stuffing. Yeah, you're all in.

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All the fixings. Mix them all together. All the sandwich them happy. Yeah. Are you a fixings? Oh, that's scary. Corn souffle. Oh yeah. It's a mess. Can they get away with that now?

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Definitely not. That would be canceled. Cancel culture. That was one of the best scenes in that movie. Like stuffing the turkey or something. Why are you stuffing? Oh, anyway. You watch that. You get a scary movie. Go watch it. It's fun. That's a good, you're on the holidays. Put it on with the family. Put it on. Get it on. It's good. Yeah. Yeah, we went to Nicole's parents as we always do. And I'm sure we had a good time.

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In full disclosure, we record this right before Thanksgiving. But we'll give away all our tickets. We're all about transparency here. We wouldn't have anybody on the holidays. I don't want that post Thanksgiving trip to fan coma. Yeah, exactly. Real lazy. I end up having my mom's my wife's mom's and then my dad's like, we we get it in three turkey dinners over five days.

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And then on the circuit. Yeah. Then I like to cook like a big prime. I'm gonna cook a prime rib like Saturday night. Oh yeah. Going against the grain. Yeah. You have a good steak. And all that turkey. I need some steak. Steak and maybe a little honey baked ham. Oh, we'll have already had that. That's definitely on the Thanksgiving list at my wife's parents. But it's a lighter edition. It's Thanksgiving. If you're listening the day after, maybe you're on the treadmill trying to work it off. Maybe you're...

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driving to work on Monday after the holiday. You never know when you might be listening to this, given the holiday support. We're not gonna get too serious, but we did wanna bring up, even if it's post Thanksgiving, some, this comes to us from ef.com, top 10 Thanksgiving traditions in the US. Some of these I could get down with, and some of them I was like, they're really one of the top ones, but.

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Let's see where this falls for you, Chris. The first one on the list, and these are not in order of like popularity necessarily, but this seems to be like some of the big things Airway does. Number one on the list is watching the Macy's Thanksgiving Day Parade. Are you a parade watcher? Always. Yeah. Every year parades on, then the dog show. I forget the name of it, the really big dog show. Yep. Oh yeah. The dog show. Now with my brother-in-law's.

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They're there in the picture. It's pretty quickly going straight to the NFL games because those boys are exactly on ESPN bets. I, I watch a little bit of the bookie. Yeah. What's a little bit of the parade kids do. I'm like, yeah, there's a nutcracker. Oh, here comes the nuts. That was a line from Christmas vacation. They're talking about, they're watching the Macy's day parade. Tug of the background. Yeah.

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Next on the list, break the wishbone for good luck. I know what this is. I've heard of it. I can't say I do this on Thanksgiving. Yeah. But is that far that you? I've done it like once in my life and it wasn't on Thanksgiving. Yeah. I think, I think we got everyone. Chicken. I was like, Oh, look. Yeah. If you end up with a bigger piece, you're supposedly your wish, you can have a wish. And if you end up with a bigger piece of the wishbone, when it breaks, when you're pulling against someone else, you get.

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The wish. Yeah. I wish we never do this again. Eat a, I'll never pull from the wish bone again. The eat a traditional Thanksgiving meal. Okay. Duh. What Thanksgiving day would be complete without that? I don't care if you're single and at home, at least get out in one of the many places now you can go eat one of those things. You gotta get your meal. Oh yeah. Every restaurant's got a Thanksgiving dinner menu, I feel like for the most part now. In today's episode is not brought

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to you by this company, but I'm gonna give them a free pub cause this plays into it. Guess who's open on Thanksgiving day.

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Dave and Busters. Okay, that shocked me. I was gonna say Ruth Chris. Yeah, no. That lay there on Thanksgiving Day. Dave and Busters is open on Thanksgiving Day. I got, look, I am on legend status. The Allfords venture there quite a bit. And Gold Card and all.

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I'm surprised they haven't given you like a free cruise or something. They owe me. You could have been on 10 cruises a year for what the amount you go there and what you spend getting insane bouncy balls, any of them in your house. You can be on a five day cruise with your four boys. I bet you it's like a D paradise for me. And then the kids love it. Of course. And, but yeah, they, I got there, get their secret newsletter and Dave and Buster's is open. So

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You're a little too late, but next year, if you know that's a little insider tip, Dave and Buster's and like, cause look, here's what happens. Sometimes he wants to watch the football game, but you can get bored. Cause there's nothing to do nowhere to go. It's a little inside. Go hit Dave and Buster's or watch those football games at Dave and Buster's and game it up a little bit. It gets you some ski ball in, get you some, whatever you gotta get in from the in-laws, exactly out of the house. Cause shoot some hoops. Next on the list. Take a nap.

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is one of the top 10 Thanksgiving traditions in the US. Taking a nap. I have to take that nap. Gotta get out there and do something. Says no Thanksgiving day. I got a question. What's that? Do you guys, do you guys earlier in the day or in the evening? We eat at two o'clock.

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Man, see I want that. We do that at night and I'm like, I can't even nap. I just wanna go to bed. Oh no, no. You gotta have, at worst, three or four latest. You could have mid-afternoon, but then, but you gotta do like one or two o'clock. That's the window right there. It says afternoon. Afternoon filled with cooking and eating delicious food, many retreat to the couch for a mid-day nap. Turkey is well known for the culprit of this sudden onset of sleepiness with its high levels of the amino acid tryptophan.

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Hey, we have Tripp the Fan. Also found in the VK SleepGummi. In the VK SleepGummi. Purposeful plug there. Every day is a VK. Go to take a VK, V-A-Y-C-A-Y.com if you want a real SleepGummi. That adds a lot more than just Tripp the Fan. Take one of those with the Tripp, with the turkey. And you'll be like golden. You'll be, yeah, dude. Holiday snooze. Yes. Heavy. Called Unwind.

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One of our highest reviewed products. Go take a look at that. Here's what's next on the top 10. Let's share what you're most thankful for. Thanksgiving is a perfect time to reflect on the year alongside family and friends. It's wonderful to hear everyone talk about their favorite moments and experiences from the previous year. I know this sounds like cliche, like what it's supposed to be.

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I can't help but think, but a lot of families, it's just them bitching about like stuff, isn't it? Like politics and like the family get together. Did you see what happened with conspiracy theories, politics? Yeah, I've heard them and bad. He's really going. I'm just so thankful for all the things the president did for us this year or whatever. Yeah. I've, I usually experienced.

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The initial thought out of drama. Here's another one. Watch an American football game and get behind this one. This is true. Usually cause there's nothing else to do and it's on and look, I'd watch it, but most people that don't even watch football are watching football on Thanksgiving. What is it? Detroit lions and get out of Cowboys play every year.

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Football is the most popular sport to watch in the US. And Thanksgiving Day is no exception. Next on the list, this, I don't, again, duplication here on this top 10 list. We didn't make it, we're just reading. Be grateful for friendsgiving. Okay, because most people celebrate Thanksgiving. Kind of thankful. Yeah. Friends gathering together, aptly called friendsgiving, is a newer tradition. It's time to share a meal and enjoy each other's company.

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Okay, so that's one of the, it is turning into a tradition. I see a lot of girls do it, especially. They always post about it. They're always like, it's just another excuse to get drunk and talk shit about their husbands. So let's be honest. Yeah, yeah. Should be. It's another reason to party. Yeah, it should be. Drunk's giving. Yeah, it should be. Shop till you drop on Black Friday. That's a Thanksgiving tradition.

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So America consumerism Yes, really shopping to you drop them. Are you what's the last time you went out on Black Friday to beat the sale? Have you ever? Never yeah me. Yeah, I did once the internet. Yeah, like when I was camping I'm Andre drug me somewhere and I'm like, I'm never doing this again. And then I have not I Didn't just I even 10 years if I want to go get in

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Like, do you want to get trampled in a fist fight? Cause it's, that's all I see happening on the internet on black Friday sales. Yeah. Riots. I could do that at a bar late night. If really want, I don't need it. Uh, to go to black Friday shopping for that. I don't even get a drink if I get a black Friday, you're just, you're sober and fighting people, man. No, thanks. I'll sign up for two days shipping on prime. And I tell you what, if they put cocktails in the line, like where you're waiting. Okay. That'd be a good way to attract. Oh.

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He's a huge party. He'd be awesome. And people would spend more money. Yeah, it might be nice. As long as you don't give them too many drinks, they'd be nicer to one another. Go to that one. Oh, I'm sorry, man. Two drink limit. Two drink tickets. Yeah.

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Lastly, giving back. This is the final, the top 10. In the spirit of giving thanks and helping others, many communities across the US hold food drives and collect non-perishables so that everyone has a place to enjoy a warm meal. I think that they're doing this. I was just thinking there was more gonna be like more, I don't know, certain menu items. Right. Aunt Karen talking about something. She shouldn't.

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Uncomfortable friend family conversations that should be on this list, right? Yeah, let's be on seriously Yeah, you're one crazy young girl blacking out Yeah There's your top ten Thanksgiving traditions in the US. Hopefully you're nodding along to some of them Noting along by saying yes or nodding along by falling asleep But because it's the next day after Thanksgiving potentially when you're listening to this

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or nodding along because you're having a little naughty toddy. There's a lot of, this article is from black friday.com. It says black Friday is a major shopping day in the U S occurring. A lot of people are shopping right now. So this is good. This is aired. While we're talking right now, you might be listening in the car, racing from store to store. This was, you might be in Macy's with your AirPods in listening to this right now. That's right. You should be.

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Black Friday is a major shopping day in the US occurring on the Friday after Thanksgiving with many people having the day off, except those in retail. It marks the unofficial start of the holiday shopping season, known for discounts and deals that started earlier and earlier. The term Black Friday originated in Philadelphia in the 60s due to congested street lines.

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During post Thanksgiving shopping, black refers to stores moving from loss, red, to profit, black, in accounting records. It became popular as retailers realized they could draw crowds with discounts. Who knew? Online Black Friday. Sales are also significant and mobile shopping is on the rise. You think? Top products during the Black Friday include toys, electronics, books, jewelry, appliances, and sporting goods.

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I think we covered a lot of everything's popular. It's on sale.

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It's your best. There's your history. Anything is running a black Friday. That's interesting. I had no idea if that was the. And it seems to be, it starts earlier every year. We're starting to like water down a little bit as far as I think the moment. We got cyber Monday now, right? Yeah. I've been getting sale messages from, for the last two weeks from businesses. Yes. 40% off.

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I mentioned this last week, I got a deal on TV and like, it's not gonna go any lower than that. And sure enough, I've looked at some of the deals and this hadn't gone any lower than that. So it's okay. That's fine. As long as I get the sale this month, spreading it out, let's be honest, with all these channels, you don't want all those orders on the same day. How to fulfill that shit is impossible. So spread it out. Give yourself the ability to actually deliver on the experience. So I think it helps with that.

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And if you wanna learn from me directly, join my newsletter, RyanOfford.com backslash newsletter. Sign up, I give daily advice on marketing, personal branding, podcasting, life. Give that a shout, join that, it's free, it's daily. Just like this show, give away our best advice. Google has put out a gift guide for everyone on your list. There's a lot of stuff on here. Do you, are you still at the point, Chris? I know you're.

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You've done pretty well and you're well out of the household and all that. But with your parents or your mom, do you have to send her a list? Do you send your parents a list of things you want? Or does this just? No, and I will say every one of my sisters and my parents, everyone will reach out and ask. Are you looking for anything? But no, I don't send a list. And even when people ask me, I ever I'm like, I don't know. I don't nothing.

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Give me some gym shorts. I'm 46 years old and to this day, my mom and my mother-in-law actually, Nicole's mom and my mom have some similar traits, a lot of different traits, but some similar ones too. They both send me, we need your list. And I'm like, and look, and my wife knows this, no one can really buy me anything because I buy whatever I want the moment I see it.

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Don't get me wrong. I'm not buying million dollar items every day or something or oh, every single watch that's 50 grand. I don't buy it. It's not that excessive. But if I need a pair of jeans, I buy them. If it's an accessory or something, OK, and I need it. OK, I'm buying it. And I don't know. And it's not because I don't appreciate gifts. But I'm like, really, don't give me anything. That's why I have him give me stuff. It's like boring, like stocks, like stuff that I'm like. I can buy it.

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But you can just go ahead and knock that one out. I've gotten to where when you're a kid, this when you're getting old, come full circle. Like I'd rather them give me things like a food, like my favorite food, like something that I can't make or go by or wouldn't think to do myself. Something- Like an experience? Yeah, an experience or like my favorite food or like a snack or something. Yeah. That or that or it becomes real practical. Buy me some socks. Yeah.

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That seems to fall out. This is the one that I forget until it's like, it's time for some socks. They're like, okay. You know what I asked for actually last year? It was a mic and a boom. Cause you sent me which one to get. Yeah. And that was, and I remember that was, I literally sent my mom the link on Amazon. I'm like, you can give me this. I'll do. Did she? Yeah. That's a great thing about Amazon now. You just send the link. Done. Everybody's got the Amazon account.

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Easy when you can make a list on Amazon and send the whole list to somebody if you wanted to I think yeah Your own holiday list Nash has a seven page list Like my son Nash damn boy Individualized very specific. Hey crops

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Yeah. Boy knows what he wants. I respect a man who can make a decision. He's got that thing. Daddy check that list. Why? He don't need to check it. Page one X, page two will be what I'll have clothing line. Yes. He's got it all detailed. He's got every link where to buy. Yeah. He's got diagrams drawn up. Go to page three and you'll see that I want the Pokemon. Is it an expensive

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It's carefully collated, curated around not being too overboard. Like it's not all $1,000 items or something like that. It's very specific Pokemon things that he wants and strategic. Yeah. A book, this book, this piece of Legos, like all this kind of stuff. And get some gaming stuff. They want some Oculus things. They've been playing that shit. Oculus.

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I was like that as a kid, it was way easier to be like, Oh, I want this and 64 game or this specific toy. So Clemson in South Carolina, if you live in our neck of the woods, play this football. That's the Raveri in this area. And they are playing this weekend tomorrow. If you're listening on Friday, if you're not, you've we've we're past it.

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The former president Trump is going to be at the Clemson South Carolina game. That that was interesting. I'm not sure what drew him there other than Henry McMaster, who's a Republican governor that'll go viral. Yeah. He's going to be there. You're going to see a lot of videos at that stadium going. I'm going to have to send him like some orange or something. He needs to be wearing some orange. Didn't he make an appearance? He made an appearance in another NCAA game. I think last year, man, everyone viral. Cause people were going nuts.

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Yeah. And I don't know why I think he was Clemson again. I think it was an Alabama game. I think you're right. Yeah. Yeah. He was Bama Auburn, but there's but he'll be there and. As long as he's pulling for Clemson, I'm cool. I don't know if that's the feel like he needs a pull for South Carolina, because it's like a repel the state boo, whatever. So that was interesting.

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Into some marketing news. This was fun. Snoop Dogg is quitting smoking. It is actually all the campaign for solo stove. Quitting the smoke. No more smoke. Solo stove has appointed Snoop Dogg as its official smokes man. I stood stood there. I like that after his social media tease about giving up smoking turned out to be a partnership announcement.

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He'll work with Solo Stove on product innovation and a signature product line. The collaboration marks Solo Stove's first major national marketing campaign and includes various advertising elements. So I was looking at this, Sawyer, our producer, was showing me this stove. Like it doesn't put smoke, no smoke, but the fire. It's like a little fire pit. I didn't know that, that's cool. I didn't know you could do that. Yeah.

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I wonder if they're using like chemicals or something like to suck it in or if it's just the pure. Is it a portable stove or you put this like in your jar? I think it's, I think they have both options, don't they? I think you can move it around. Sorry, you can jump on there and tell us. It's portable. Portable? It is, yes. Like a camping? Portable, yeah, camping. Why do I? Throw it around your backyard. Why do I care if I'm camping and there's smoke coming out? Hey, you don't wanna, look, I don't know about you.

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Have you ever been to, you haven't been, you haven't dealt with the smoky, like you're hanging out at the campfire and that shit won't leave you alone. Oh yeah, I've dealt with that. It's miserable. All around smoke less Snoop Dogg. I'm just going to tell you, this is one of the smarter, brighter campaigns that I've seen in a while because I probably have five different people. That's me. Did you see Snoop Dogg's not smoking him? I'm like,

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That's cool. All good things come to an end. Or whatever you want to look at it. Or all bad things. Whichever way you want to look at that. And then it's all a ploy. Get everybody talking. And now you get the punchline. Oh, it's sort of a lot of conversations. But this is a great look. Like, all right. Cannabis. We're always about value here, Chris. Value, actual insights. I know it.

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Instead of just hiring, here's what they could have done. It would have been way less interesting and impactful. He could have come out and done all this in one fell swoop that the whole gag was done within one post or whatever. Oh, I'm smoking with, but then he's tied to the partnership. But giving it like a week to play out before giving it away, that's creative. That's how you create movement in the market. Yeah. And it's...

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just a little more thoughtful way for using a spokesperson and influencer to rile up conversation.

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So there you go. When you're thinking about campaigns, you're thinking about these things. Go left. When everybody goes, right. This one was very good. This was extremely viral. Yes. Like I feel like I've talked to one person every day has brought this in real life. Like, Oh my gosh. I don't know if I buy it. How many people

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probably posted, man, that's so great. Luke's giving up smoke. He's mature, like all these people probably saying that. A lot. And then now it's like. And there was a huge conversation about what does he know that we don't? What are they putting in this? Is it the fertilizers? Like you went down that level. Conspiracy theories. Then of course you had, yeah, then you had another group like, oh, it's cause he's launched an edibles line. People were definitely, there was a.

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Phenomenal because it threw people in so many different directions, but it was just being talked about so much. Exactly. So really smart campaign from solo stuff. And look, I'll be honest, I didn't know this product. Now. So now it's hit my radar and Saugers influenced me and a little bit showing me the video solo, so well played solo.

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I might like to know that might be on the Christmas list. How much did they pay him? That would be something I would not probably buy myself, but I put on the Christmas list for like, or my mom or something. Like, this is cool. Some of the houseboat. Hey, could be. I don't know, that shit might, I don't know, burn down the houseboat, but it's smokeless. Is it heatless too? I don't understand how you just get rid of smoke.

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I don't know, but you know what smoke is bad for? Not just your lungs. It's bad for your skin. And you know how you take care of skin that might be getting a little too much smoke and different things? You know how, Chris. Tell me how. Our good friends at Caldera Lab, calderalab.com, the official skincare provider of Ryan Alford in the Radcast. I am glowing a little bit today, Chris, at least it looks like it in my, I did put on

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my combination. I've got secret formulas. Like it used to be like as prescribed from the bottle. I've now got like the secret formulas depending on the occasion. So I'm mixing in the serum, the eye serum icon, just a couple dashes of that. Then the face lotion that's a little light pat. And then the good is supposed to be for night. But let me tell you, I do a couple drops, not the full Monte, like a partial dose of that serum.

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It gives it a little bit of a light sheen, but not too oily. So I've got like recipes for the caldera lab stuff now, depending on the occasion. That's what this is. Personalized skincare, personalized and delivered straight to your door. Use Rad Ryan. You'll get 20% off 20% off the best, most premium skincare line for men in the United States.

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And look, I got the bath bar, keep it close to me. Right here, if you're watching the video, it's close. It's almost like suds are almost coming out of the side of this thing, Chris, and no one's even put water to it yet because that's what it's like. Sud city, baby. And my favorite bar. I do, I used that this morning. I'm all caldera'd up today, man. It's feeling good. Go to calderalab.com, use Rad Ryan, get 20% off.

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Don't do it because I said so, do it because it works. And it does. This is fun, Pepsi brings back Shaq for a fresh spin on Sceelos, 90s hit I wish. Pepsi is partnered with basketball legend Shaq O'Neal. I just said that, Shaquille O'Neal. For a new commercial as a part of its 125th anniversary marketing campaign.

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Inspired by the 94 collaboration and features a remix of Sceelow's 95 hit of the same name I wish. The commercial humorously depicts the challenges O'Neil faces due to his towering height over seven feet. The campaign promotes Pepsi mini cans and harks back to the 1994 ad for the now retired Pepsi Big Slam product. So a little reminiscing, did you remember that campaign or was that before your time?

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I was alive, but barely. Yes. Young. So big man. Yeah. Giant. I did remember this campaign. It's fun. Bring back the, the nostalgia for your marketing. Pepsi does pretty good with their marketing just to be, they're always the number two player behind Coke. We've talked about this, but they make a lot of money even in position too.

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And I do think shacks everywhere. Yeah. You want some Icy Hot or some Pepsi here? Or a chacaroni, like chacaroni at the Papa John's. Dude, he- Papa John's, I saw that out yesterday. I'm like, dude, this man. He is. Everywhere, it's for him. I think pizzas could shacky. The chacaroni, obviously. Yeah, exactly. Two chacaronis, like giant pepperoni pizzas. Probably. I don't know.

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Check that out, that comes from our friends at Marketing Dive, MarketingDive.com. I think that's all my friends, a little lighthearted episode for everyone out there. Some fun traditions, a couple marketing articles, and of course, our favorite sponsors. Any big plans? Hey, we're looking forward to the holiday party. You gotta get your ass up here. And any other big holiday weekend plans, Saturday and Sunday?

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No, hopefully go with the flow and relax. I don't want any plans. I just want to be free. Hey, something calls my attention. Now me and storm will hang out lounge for walk. Check out that Clemson South Carolina game. Seven 30 route on the tigers. We needed all the support we can get. Hopefully president Trump will be pulled into the right team. We'll see. He's got like a burgundy tie or something. I'm like,

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We'll see. We appreciate everyone out there. We hope everyone's had a great holiday. You can find us to radcast.com for all of the episodes and links to all of our social media platforms. For Chris Hansen down in the vacay lounge in Miami, this is Ryan Alford. We'll see you next time on the Radcast.

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To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, v.rad.cast or at Ryan Alford. Stay radical.