00:00
Hey guys, what's up? Welcome to the latest edition of the Radcast. Here is the Radcast News. It's Friday, November 11th, 2022. Our weekly marketing business and all kinds of world news. I'm joined today by the wondrous, the marvelous, the spectacular producer of the Radcast, Nicholas Weaver. What's up, brother? What's going on? How y'all doing?

00:28
Nick for everybody that knows Nick, but you know, I wanted to, I feel like I needed to give you the full name, you know, Nicholas, something kind of like, I don't know, powerful about Nicholas, you know, I always think like, I don't know, daddy war bucks, Nicholas. Yeah. I think, I think my name means victory of the people or something. Hey, you're a man of the people. That's what it is. You get the day, brother. Yeah, man. Doing good. It's good to have you. Thanks. You know, we're, uh, we're working through our news episodes. Nick's going to join me from time to time.

00:58
Ray, who's our director of operations and media here at the agency, we'll get on here and we might have some special guests every now and then. You never know. You know, we can, we do whatever the hell we want here. You know, we make up the rules as we go. There are no roads. It might drive Nick crazy. The mind of an entrepreneur, you know, you're figuring it out. You know how it goes. That's right. Speaking of how it goes, you know, we're, we're in the cozy Radcast studio here.

01:28
And it's feeling extra cozy now. We've got a little new decor got our wall of Fame is what I'd call it some of our most known gay names on the show Showing off some of those from old Greg Cardone all the way down to Austin Hope Austin Hope actually I want to give a shout out to Austin who's right there Actually his winery Hope family winery just named winery of the year in America

01:56
That's some big fucking news. Let me tell you, winery of the year in Paso Robles, it doesn't happen, folks. It's always these Napa names, but Austin's kicking ass, taking names. He's gonna be coming on the show here soon to talk about that. And you know what? We might actually fly out to freaking Paso Robles and do it right in his damn wine field. That's what we need to do. Austin, if you're listening, once you carve out a little spot for us, we're gonna go pop some bottles right there. He better restart making some champagne.

02:25
But hats off to him, hey, hats off to him literally and figuratively, got my boy Howie P, Howard Paynes up there, Bruce Buffer, Marty Smith, the Bachelor, Jesse Palmer, we got everybody and anybody. Of course, the lovely Heidi Montag who's having a baby at any moment. Heidi, if you're listening, you need to go. She looks ready. Spencer's gotta be pumped. Got another child on the way, so congrats to them. But we're excited about our wall.

02:53
of fame that's going to keep growing here on the Radcast. So great job by Nick with all the art direction there, my man. Thanks a lot. They turned out pretty nice. They did. You man of many talents. You know, we've got a few a little bit of intro small talk here. I saw this. It kind of caught my attention. And I'm always was a friends fan growing up. But Jennifer, Jennifer Aniston had variety magazine slash online article come out where.

03:22
She said there's no more movie stars. She hates social media. And I, I, I liked Jennifer Aniston. This is nothing personal against her. I just found it. It was actually insightful for me because here's the deal. Social media has leveled the playing field for being known and movie starters don't really love it because you know, it used to be, they got to be rich and famous and all these things because.

03:48
They were on TV, they were on movies, and these are the only avenues for really personal brand building. You know? It was more exclusive. More exclusive. And now with social media, social media's been around for a long time, so this isn't new, but certain people are just now coming around to what the opportunity is, and that's for anyone to truly be quote unquote famous. I like to use the word known, actually trademarking the name, it pays to be known. So. It does, it pays to be known. It pays to be known.

04:17
And I think people haven't embraced this enough. And that's why I'm super pumped about the coaching that I'm about to launch. Nick and I just finished filming this. We're in the editing phase. It's gonna be launching in like two weeks. Personal brand, Engineering. It is engineering because there's a science, there's a method to the madness. And this went right in line with that because I think, you know, stars hate it because the playing field's even. And yeah, we can all be annoyed that.

04:46
this TikTok person or personality or the next is suddenly Insta-famous or whatever. But don't hate the player, hate the game. You know, so, or play the game. And so we're gonna teach you how to do that with our coaching that's launching. If you follow me on Instagram, drop me your email. That's the best way to get involved with that. We've got a lot of stuff coming. We're days away from some more official announcements on it, but this really played right into it. And pretty pumped about it, Nick.

05:14
Sure did. Yeah. Pumped about all the releases for that. We got a and look, keep me honest here, Nick. You know, you were watching, you're listening. It's not one on one. It's not YouTube regurgitated. There we got some tricks. We got some tricks up our sleeve felt like it felt like.

05:33
I didn't know, but it's like I started to kind of outline things and it started coming out. I was like, this is the secret sauce right here. Yeah, I felt like I should be paying just for recording it. Yes, yes, yes. I'll pay you later. No, but it all serious is it did feel that way. And so I hope everybody will check that out. If you're trying to grow your personal brand and look, I got a lot of people, a lot of people that I follow, people that I trust that hate the word personal brand. I don't love it either. But here's what it is. That's people understand it when I say it. You got to amplify your knowledge, amplify your point of view.

06:03
You got to be, get it out there. And so, and yes, you need a point of view and not just you and standing in front of a BMW going, I'm cool. That shit isn't valuable, but everyone has a story to told and social media gives you the avenue to tell it. And I'm going to show you how to get known and get it out there. Pays to be known. It pays to be known. Speaking of being pays to be known, Elon Musk knows that game himself. Mr. Elon, Mr. Elon, he's been laying out the plans for Twitter.

06:32
pretty actively trying to get those advertisers not scared. He's, he did a webinar this week where he launched or announced they're going to be doing payment processing and he was one of the co-founders of PayPal. Actually. That's right. So, uh, and leaning into video. So he wants to take on all players in social media. He doesn't want to keep it just about the tweet. It's going to be all about the deets and it's going to be, I'm excited for leaning into video. Yeah.

07:00
I think it'd be cool. I want to see where Elon takes it. Like, I don't know, like, again, I don't agree with everything the guy says, but I do like the innovation that he tends to bring to everything. So. Yeah, that's right. He wants to go further and do the things that people aren't willing to take on. Yeah, exactly. And so I don't like people getting fired, but like if they truly had that much fluff.

07:23
and they had a, and they're not making money. Then you got to, you're allowing it. It's like, you're allowed to make changes because you're not publicly held anymore. You own it. So again, I think there's still an opportunity on Twitter. We're going to talk about that a little bit in our social media news and speaking of news, Radcast news, if you didn't listen, Michael Newell was on the episode this week and undiscovered unknown. It's out there in plain view, but

07:51
a really great investment opportunity that people don't think about with real estate. I'm going to tease it a little bit because I want you to go to watch it because Michael is really insightful, super down to earth, a great guy and he's killing it. Net worth almost like $100 million and you wouldn't know it. And literally broke it down for how to take advantage of this.

08:13
undeveloped real estate opportunity. And it's not where you think and the data sort of lies. So you need to go check it out. Michael was great. Next week, my good friend, I'm becoming buddies with this guy. I really love this guy. He's the most down to earth, like successful entrepreneur that I feel like I've gotten to know this level.

08:32
Chris Hansen, who I met and was lucky enough to meet through my man, Howie P. at Think Billions. Want to be, it's going to be the first of many Think Billions releases. We have short episode 20, 25 minutes. Chris is the co-founder and partner for several companies, including Genesis Reference Labs, VK, which is a CBD company, the refinery med spa and Boss Blood Kennels. And we might just be partnering on what's going to be the biggest, baddest, coolest lab grown diamonds venture.

09:02
in the US, so excited about that. Yeah, I'm excited about that one too. Yeah, it's gonna be fun. And gonna get on the ground floor, but Chris is awesome. You're gonna love his personality, you need to listen, and I know you'll get a lot of value from that, I did, and just be blessed to know him. He's a good guy, really good guy. That's right. I mean, you were there, Nick, and we were out in Palm Desert at Howie Peas. That's right. So, I mean, didn't you think Chris was just like,

09:31
Yeah. So down to earth. Yeah. Good guy. Yeah. Super good guy. Looking forward to working with him. Yeah. So we're excited about that. That launches next week. That's Tuesday on all the plan, the normal channels, including our video channels, insta, Instagram and YouTube, where we do out doing a 10 minute episode. So we'll make sure we plug that. If you want to watch the short and condensed version, 10 minute episodes on Instagram now available.

09:59
for all of our shows the last few months and moving forward. So try to meet people where they are. We don't all have 40 minutes, 50 minutes sometimes, but you wanna watch something condensed. We're really enjoying that format. Get the condensed version value packed. There you go. Speaking of value packed, our sponsor, as always, BrandedBills, brandedbills.com. Got all your hats, sweatshirts, hoodies, beanies, everything great. I'm normally rocking it.

10:29
No hat today. I had a client meeting, you know, so try to keep, keep the do going. You know, I'm talking about Nick. Nick's got the best do in business over there. He's got the best flow. Nick's hair is a, is legit. You need to watch that 10, 10 minute X is full episode of the news of this. You need to check it out just for, just to see Nick's hair. He's got a, so you'll have it in person, right? Yeah. He's got more product than Amazon and that thing, but it is good. Yeah.

10:57
But yes, brandedbills, brandedbills.com. Check out all the merchandise. We've got our lovely hats. We've got dimensional hats, trucker hats, flat bills, curved bills. They make the best hats in the business and my favorite. If you go to theradcast.com, you click on sponsors, you click on branded bills, they'll take you straight to their website. You get 20% off automatically. You can do custom things like we did with the Radcast or they've got some amazing, cool, trendy designs that will make you look great for the holiday season.

11:26
It's time for a hoodie. I'm ready. Ours are coming in any day now and I'll be rocking that thing in here. I can tell you that right now. So give them a shout out. Tell them the Radcast sent you our good friends, our official merchandise sponsor, branded bills, branded bills.com. Yes. And I will mention if you want to be a sponsor of the show, we do have a vetting process. So, uh, reach out to us. You can always hit me on Instagram or you can hit us through the website, the Radcast.com. If you're interested.

11:55
in partnership and we do partnerships. We don't sell ads, we do partnerships. So reach out if you're interested. We got some exciting partners actually coming down the road. Speaking of coming down the road, we've got lots, not lots, we got like four key social holidays. And this first one, we have good time on the Radcast. We like to kid about certain things, but we're not gonna kid about this. My dad's a veteran, a lot of my friends are veterans, and today is Veterans Day. That's right. So,

12:24
get out there and thank your lucky stars for all the veterans that have served so that we can all do what we wanna do, talk like we wanna talk, have shows like this. Freedom is not free. Freedom is not free, right. And we can't forget that. So I wanna send a heart-felt real thanks to all the veterans out there for your service and we appreciate you more than we could ever convey. That's right. Sunday, speaking of.

12:52
just being nice to people in general is World Kindness Day. Yeah, that's a good day. I like World Kindness Day. You get anything's planned there, Nick. Are you, uh, you going to go like pet some dogs or might be kind to myself and take a little relaxation? Oh, there you go. Hey, I mean, you could be kind to numero uno. Sometimes you have to. Yes. You know what? Um, it reminds me. So what am I?

13:21
My first job was actually washing dishes. And I did a little post on this. I washed a macaroni dishes and meat and three. Glorious. Everyone should wash dishes as their first job. It will teach you grit. Sure will. But my second job was at a VHS tape. This is a competitor blockbuster called Movies. And we used to have these things, little stickers that we had to put on it says.

13:48
be kind to rewind. So on kindness day, we don't have to do that anymore, but it reminded me of that because it was a pain in the ass. We get those tapes back. You know the hours I spent rewinding tapes that people, we had it in the back room. They'd be like, the only job you didn't want, you'd be sitting there going, oh. And you had no smartphone to kill time in between those things, rewinding. You're like lost in your own sauce, in your mind, just mindless.

14:16
Again tapes waiting on them to rewind world of pure imagination. So all you I don't know youngsters out there They've never had to deal with Rewinding you guys don't know what those calluses look like, you know having to have to deal with it I'll just push button so easy, you know Nick. Yes, didn't have

14:36
Any of the I had the VHS. I mean, before you press stop and everyone, that's you know, that's about it. I don't know about the calluses and all that. Oh, you know, just I was like walking through the snow, you know, like with bare feet. Like, yeah, it's just kind of a overstatement. We all do. November 15th, I believe that's Tuesday. Clean out your refrigerator day. We need to have this here at the right. It's our offices, man. That thing needs to clean out, you know, not it.

15:05
You uh you gonna get in on that you need to clean out your refrigerator on Tuesday night? You know I think I am Can always you know you can always straighten up your refrigerator get a little cleaner Do you never get a little unwieldy? Yeah? I'm so busy. You know just it does sometimes What's the worst thing that?

15:26
that surprised you in the refrigerator before. Old leftovers or something? Yeah, you know, something gets hidden at the back and you don't see it for a couple months and then you do and it's questionable. That's the gift that keeps on giving. When you take it out and you're like, ooh, man, what's growing in there? I don't know. So November 15th, clean out your refrigerator day. So get it on your list. That should be like a once a week thing. That shit drives me crazy here. Like, and I'd go in there and I'd think about it and then I forget. So.

15:56
Clean out your refrigerator day. November 16th, couldn't not mention this one. Next, I guess Wednesday, National Entrepreneurs Day. So I think we need to congratulate all the entrepreneurs out there. Oh, nope. There we go.

16:15
There we go, more appropriate. I think the screaming was actually more appropriate for what most entrepreneurs end up doing the first year. Ah! It's not easy being an entrepreneur. No, it's not at all. Takes grit. Takes grit, takes patience, and takes a lot of, I don't know, risk. Risk, reward, as we say. So Wednesday, National Entrepreneurs' Day, there's a social holidays.

16:41
So we got some social media news today. First and foremost, Instagram. I saw this. This seems like late to the game, but like finally rolling out new in app post scheduling. Finally. Yeah. It surprised you that wasn't on there. Yeah, I did. I think it's gonna be great for like reels and stuff. Like even though we use scheduling software for certain things, the reels scheduling is wonky. And so maybe in app will be a little better.

17:08
You know, maybe a little more high quality. Yeah. And just what happens with the app or some of the schedules off where it has, you can't like get the exact thumbnail you want when where exactly. So that's critical. You have to have the thumb. And you got to. It's like all these little things with getting it right. There's nothing worse. Man, I fucking hate it. When we'll post like something, it's like it's the best video ever. And then you get on your feet and your thumbnails like black.

17:32
It's like the back of your, the back of your head. Oh, we didn't get that. And then you're, then you're debating, do we delete it? Is it going to kill the algorithm? Yeah. Do we delete it and repost? Oh no. Yeah. Deleter, delete or repost. Oh my. I don't know.

17:49
Do you delete and repost if you do it? Oh, if the thumbnail's bad, you got to. Yeah. Instagram's new post scheduling option will enable you to schedule posts, carousels, and reels directing the app up to 75 days in advance. So hey, get your Christmas reels done right now. You know, just go out there and get them done. Get them posted. Get them scheduled. Scheduled and take the rest of the month off. Ha ha ha. If it were only that easy. Ha.

18:16
that easy. Other social media news, we talked about Elon Musk earlier. And I said this last week with a little bit of challenge with my good friend Christina. I thought she was, didn't know what she was talking about. And according to Elon Musk, she didn't, which is Twitter's usage is an all time high as he continues to throw around ideas for the app and is constantly in the news cycle. And that makes sense to me.

18:41
So, yeah, it makes sense. He's out there like him, love him, hate him. So people are on Twitter. They want to see what they want to see, whether you think it's, you know, the train wreck gone bad, or you just want to see what's going to happen next. It's drawing attention to the app. And so people are on it. There may be lots of people dropping off cause they don't want to pay to be verified or whatever. But more than that $8. Yeah. But more people are on it wanting to see what happens. So every.

19:08
Article that gets written about him and the platform someone's going on Twitter to check it out that probably wasn't doing it six months ago Yeah, I wouldn't be surprised if he's not the number one topic in the world outside of social media I mean everybody's talking about him you you know it pays to be known And it pays to be in the news and so he's constantly staying in it and so we'll see where it goes He's got a lot of work to do. He's got to make it profitable He's got to do a lot of things, but I wouldn't bet against him. I'll just say that

19:37
So if you're pulling off your ads from Twitter and it makes sense, great. But I do think there's eyeballs there, there's opportunity there, potentially some value to be had here over the next few months with getting your target to see your message. So.

19:54
Think about run some Radcast stuff there. So we'll see. That's where the attention is. I know Yon's hurting, so I'm gonna send him some more money. Yeah, he needs it. He's struggling so bad. He can cash out like, you know, one millionth of his stocks to cover like his daily needs or whatever. Marketing news, we got several things. There's some fun things that people are doing for the holidays. I think you can take inspiration for this if you're marketing out there.

20:24
how you borrow interest, how you can leverage partnerships and how you can grow. Some of these are on a high level, but I think they can all be scaled at different levels, which is why I liked these articles in particular. Anheuser-Busch buys Major League Picketball team as the sport booms. Pickleball, you played it? I've never played it, but all my friends are talking about it. I haven't played it either. Nicole and I have been talking about picking it up. It looks fun.

20:51
Looks like a game I could really kick some ass into. If Kevin Durant can do it. Yeah. And it's like, but it's I get why it's popular because I always love tennis. But you do have to have a certain skill set and the court is big. The ball moves so fast. You do have to move your ass around. You got to be moving and have some agility and like coordination that it's hard to kind of play.

21:18
varying skills levels, kind of like golf. And golf has handicapping, but like I got good at golf and I didn't want to play with shitty people because like it's annoying, it just takes too long. In tennis, the same thing, I would play with people and I would suck and I'd be playing someone good. I'm like, they're having fun. You know, like, cause I can't keep it going. You know, like I was athletic enough to hit it hard but it might land in the parking lot or you know, you never knew it was going to go. So, but pickleball makes sense.

21:48
It could see where a lot of schools that the ball doesn't move, but so fast court smaller. Yeah. It's almost in between ping pong and tennis. Yes. And the offers get serious about some ping pong. Let me tell you, we've got an outdoor table at our house. Oh buddy. And speaking of ping pong, I'm glad you brought that up. Yeah, we got to show them. Let's take a look here. Oh yeah. You know you've made it when you've got rad cast ping pong ball closer. Perfect.

22:17
Oh yeah. Holding this up for the camera. Might be bad for the idea, but you'll get over it. The, uh, the rad cast ping pong balls came in. Yes. Because we're serious about ping pong. The Alford family lay some wood on you start playing with those. So, yeah, they have to hit better, I imagine. They drop it like it's hot. Yeah, if not, they're lucky. Yeah. So pickleball is picking up an Anhauser-Busch bought a freaking team.

22:46
The buy-in grants the company a founding partnership with the MLP major league pickleball. Hey, you done with MLP? Yeah. You know, me, they should do a remix of that song. Yeah. I'll get Charlie on that one. MLP, you know me. All right. Control over one of the league's extension teams as well as over aspects such as who the team drafts and who can become a sponsor. They needed, I need to get drafted in that.

23:15
We need like a Radcast MLP team. Yeah, we have to be the Radcast. We'll buy a pickleball team where we'll create our own. Partnership comes just a few weeks after Vizzi, owned by rival company Molson Coors, became the official hard seltzer of the Professional Pickleball Association. We got MLP, we got PPA.

23:40
You got all kinds of P. Pickleball has seen a rapid uptick in popularity, growing 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

24:08
I don't know what that's gonna look like, but I kinda wanna play some. Have you seen the balls? Like, they kinda look, they're kinda like a big, slower tennis ball, right? That's what it looks like to me. Yeah. We're gonna do our research and talk more about...

24:22
All this pickleball stuff. All this pickleball stuff's got me interested, man. We might have to form a little radical league out there. I know. There is. I wonder if they're going to have it. Where's the new Unity Park here in Greenville, South Carolina? I wonder if they have some pickleball courts over there. Well, I know they did one for kickball that we did. That was pretty fun. Yeah. There's basketball courts here now. I brought the boys up. We dropped some J's in their eye. They cried a little bit. But there is right next to us.

24:52
So good way to christen the brand new court. It is speaking of christening, Southern Comfort, it's great shot glass pants for Thanksgiving. Now I'm already getting all this. Yeah. Did you order both some? I'm gonna wear them on the radcast. They're coming in next week. The unisex branded drawstring pants feature a pocket perfectly fit to carry around a shot glass. Oh, there you go. They can also be turned inside out for a fancy pants option.

25:22
Oh, fancy pants, which are plain black so the consumer can wear them two days in a row without judgment. That's my favorite part.

25:35
I guess you drink it first before you put shot glass back in there. That's how it works. Pull it out at any time. That's the tag line. Pull it out at any time. Southern Comfort drawstring pants. Oh, shot glass pants. Look, this is great branding and fun for the holidays. You know, get out of your own way, lean into your brand. Southern Comfort. This just makes sense to me.

26:04
I would totally wear these wouldn't you? Yeah, I would wear them, but maybe not two days in a row. Yeah, but you think about having people probably stay in the same clothes like that Thanksgiving or Friday and Saturday after Thanksgiving. After you've used that shot glass, you might be staying in them two days in a row. You might wake up still in them. Still got the shot glass and the pants. Just make sure you flip them before you pass out. Switch them back over so that.

26:33
everything you're gonna, you know, fresh pair. That's right. This is fun. This is good brand extension. And you know, it's a perfect time of year for it. So don't take yourself too seriously. Burger King teams with call of duty for expansive international promo. All right, people, here's what this is about. If you're 13 to 21 or even 25, no one's freaking watching TV. So the only way to get to this target

27:02
is through video games, apps on the phone, et cetera. And Call of Duty is one of the most popular games. So you got to go where your target is. And it's one of the biggest, like quick service restaurants are like huge with the gaming crowd. And Burger King will offer players special in-game rewards, including a Burger Town themed operator skin and an hour of double XP playing time in Burger Town.

27:32
In which gamers can double their points earned for a limited time. Both rewards will be available for the purchase of Call of Duty and the Whopper meal. Burger Town is a fictional quick service chain within the game. Oh, yeah, I remember that. So it makes it makes sense for Burger King to be part of Burger Town there. And reminiscent there. This is just all about how you get to the target, the right place, the right time. Mm hmm. I mean, if I'm sitting there plans for Call of Duty, you don't think I want some a Whopper?

28:01
I would, you know. Yeah, I mean, modern warfare, too, is I think it's crossed the one billion sales mark faster than any other video game of the modern times, which is pretty impressive. If you think about it, it crosses a lot of things. I think there's like 40 year old dudes playing this and 21 year old girls playing. Like I think it's like it hits a lot of like segments. My kids are more still playing.

28:28
I don't know, Roblox and certain things. We're starting to venture more towards this area. It's like whether or not I want to let them, you know, really start banging it up. Like, I don't know, they're mature enough, but they're not asking for it. So we let them just stay on a Fortnite. Well, more PG there. But now my kids are getting more into Madden, which I'm excited about. I've been, I just like totally. I know you're excited about that. Playing a little mad. I got, I dropped.

28:56
Two of my boys, Hudson and Hogan played, played me and Madden. Let's just say old daddy dropped a hammer on them. It was like 35, nothing. It needless to say that that game got turned off early. Back to four. Still got it. Yeah. I still got it. Having to learn all those new moves though.

29:20
Kind of hard to do. I really like the old college football games. That's not supposed to be coming back now. It's classic. Now with name, image, and likeness figured out, it's probably gonna be bringing college football back. That'd be interesting to see how that plays out with the name, image, likeness things in the video games. They start getting paid to be on the game. That's right. So we'll see. Finally today, Miller Lite taps into the holidays with Tree Keg Stand. Oh yeah. First when I read this, I was like,

29:50
keg stand, you know, that's kind of all I heard. But it's actually just a stand that your tree sits on, but it's on top of the keg. Dang it. I thought I was going to be doing a keg stand on top of my Christmas tree. Miller Lite unveiled a Christmas tree keg stand as the newest addition to its holiday merchandise lineup. According to a press release, the stands are large enough to fit around a quarter barrel keg and are designed to make it look as if beer.

30:18
is being poured from the tree. It's pretty creative. Yes. I love it. The keg stands were inspired by the success of Miller Lite's ornaments, beer-naments, which debuted last year and looked much like a traditional ornament, but served as a vessel for beer. The Molson Coors brand holiday collection will again include the beer ornaments and a festive line of knitwear. The tree stands, which go on sale starting today, yesterday.

30:46
For $49.99, other festive products follow the brewer's strategy of creative branded merchandise. Yes, creative. This is fun. It makes sense. You know? Don't take it too seriously. How do you lean into these holidays? You get stuff that builds brand awareness. You make a little change with the products themselves, but it's really more about a brand play than anything. Very smart.

31:09
Beer tree cake stands they gonna sell. I don't know, probably more than we think. At least one. I don't know if my wife would go for it, but you know, if you're a single guy or girl out there, you could probably pull it off. Nick, you should have one of these. Oh, trust me, I'm getting one. And we're gonna come back and report on it, right? And I'm gonna go, I'm gonna come do a cake stand on it. That's great, we'll do it. We'll make that part of the Radcast episode, how about that? Yes, cake stands, tree cake stands. So, it's fun. And this is how you have

31:39
extension of your brand in a fun way. And there's no reason anyone can't take care of this because again, if you're a smaller company, you can do a limited run of these kinds of things. And you, you build attention, you get articles written on you like this. It's all about PR sometimes and being in the news matters. Even if the news is online, it's no longer about TV. It's all about articles and awareness and people talking about, get some people to talk about entertain or educate.

32:07
That's what you have to do. This will be a huge social thing. I'm sure they have all kinds of organic content, people sharing how they set it up, what they did, and you get people talking. That's marketing in 2022. That's right. Nick, a tight 32 minute episode here. Any final words for me today? Oh, well, just kind of have to bring it back to the old theme of today, which is it pays to be known. Yes, it does. That's the big takeaway. Also shout out to our veterans on Veterans Day.

32:36
Hope everyone has a safe and happy weekend. Wherever, whenever, however you're listening, we appreciate you and you know where to find us to radcast.com. For Nicholas Weaver, I'm Ryan Alford. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.