00:00

Thank you for having me, my first, you know, credible podcast that I get to be on. I mean, finally, we get to talk about some money, what I like talking about. Of course I'm doing swipe ups in my stories. My story is always like, then they're like, well, maybe limit your swipe ups. I'm like,

00:18

So you're just telling me the algorithm is hiding my content because I'm trying to monetize your app without paying for it. You know, I probably wish I had listened to my college pledge brother that tried to have me put all my money in Bitcoin in like 2011. But back to reach it. I wish everyone loved me because then I would reach more people. I really just came on this podcast because I was hoping to learn some things I didn't have to like pay to hear like since. So, no.

00:49

You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? It's Ryan Alford. Welcome to another edition of the Radcast. We're even more radical than we usually are. Hey, we've been getting real. We had a Bachelor on last week with Ben Higgins. Now we've got.

01:14

Can I call you Pratt Daddy or does it need to be? I'm always like, as soon as I heard you say that, I'm like, this is Pratt Daddy. Call me prattdaddy.com. Prattdaddy.com. Hey, I like the branding, man. You're a smart businessman. Spencer Pratt joins the show. Reality TV personality, podcast host, now an entrepreneur. What's up, brother? Thank you for having me. My first, you know.

01:41

Incredible podcast that I get to be on with We circle that Daniels my producer here I'm gonna circle that is the we're gonna have that's a new headline Spencer Spencer Pratt calls the radcast first credible podcast Yeah, so quick little you know started reality TV when I was 20 turning 38 next month

02:10

done every reality show pretty much possible, said no to a lot that I shouldn't have, that I should have taken the money and got obsessed with buying crystals in 2008, initially just because they were really expensive and I was buying anything expensive. That was just my thing. And then got into the energy of them and wanted to believe it. People I won't argue with people if they say they're rocks, they're really expensive rocks.

02:40

I'm fine with that. Yeah, they're in museums. I'm fine with that. So then my wife was like, you can't buy any more crystals. And so she's like, you need to sell your crystals. I was like, I'm not selling my crystals. And I was like, well, what if I buy a bunch of crystals and I sell the ones that I don't want and then I use that profit. So then I technically didn't pay for the ones I got. She's like, I don't care what you do. You need to sell crystals if you want more crystals. So that's how I actually.

03:09

I didn't never wanted to start a business. I wanted to be famous. I wanted to be Tom Cruise. You know, I still wish I was Tom Cruise. Having a business is a full-time job and I never wanted to have a job. That's why I did reality TV. It was so fun. Film me, let me get drunk and argue with people. This is a great job. I love it. So here we are. Now I think like almost four years later of like a real business.

03:39

You know guys and letting them fulfill and you know just doing more of the swipe ups and sending them to a link They would then they will fulfill but about four years ago We started pratt daddy.com because Spencer pratt calm I had lost the domain and I was like what are we gonna call it my high school nickname was Pratt daddy Well, and it was available on go daddy And so that is why it's named Pratt daddy because it was the domain that was available

04:06

because people are always like, why is it Pratt Daddy sells such expensive crystals? It sounds like a porn site or something. I'm like, it was my soccer nickname, but yeah, it works out because I don't brand the crystals. So it's like you buy an expensive crystal for me. It doesn't say like Pratt Daddy into the rock. That might be face four or whatever. Right. Yeah. I mean, well, my logo is a hummingbird with like a crystal wing. So

04:33

The thing that I'm missing the most is like the branding of our product, having the hummingbird on every product and chain. So, but yeah, it was, we were so crazy successful in the first couple of years. I didn't realize how successful we were because it was costing so much money for success, but now I look back and I'm like, Oh my God, how did I take my foot off the pedal? Cause I think our first year we did over what?

05:02

2.9 million just off the website. And then it went down to like 2.5 and now we're just staying alive over here post COVID. Yeah. Well, interestingly enough, I want to step back, but before we step back, I did look at being, I own a digital ad agency and I guess just being a digital dork, I did look up like your organic reach numbers and they were about, they're about half what they were, you know, 2020, 2019.

05:31

So I was like, I bet you that translated to some revenue changes. Oh yeah. And I don't really, I don't know if it's out. Cause so I was the Snapchat or the year, uh, when I was getting those revenues and it was because this was pre Snapchat selling ads and I was getting, you know, 8 million views a week on snap. And now, you know, I'm in the, I'll be lucky to be in the a hundred thousand. So I, and then Instagram did the same thing.

05:58

And then when I asked people at Snapchat, like the executives, I'm like, what's going on? I'm like, are you doing swipe ups in your story? I'm like, of course I'm doing swipe ups in my stories. My story is always like, then they're like, well, maybe limit your swipe ups. I'm like, so you're just telling me the algorithm is hiding my content because I'm trying to monetize your app without paying for it. Like, so it is what it is. So yeah, I don't know if it's that. And then I also had an ad agency. I was spending 40,000 plus.

06:27

a month buying ads. So I don't know if it's the algorithm or the combination of not using an ad agency anymore. But it felt like if I spent all that money, I made the same money I did without the ad company. Like it felt like it and they would send me the breakdowns of all this stuff. And then one of my smart buddies later, I showed it to him and he's like, well, where are you getting that from? Like they sent it to me. He's like, oh,

06:55

I bet they did. He's like, check out the raw data. They need to send you the raw data. I'm like, I don't have time to be looking at raw data. What are you talking about? Like I pay them this much a month and send me the little nice breakdown. So yeah, no, well, we can talk about that aspect on another call out because I'll, I'll, I'll give you the one, the, uh, four one, one, all that the, uh, yeah, all we do is help e-commerce brands, but, uh, we could talk more about that because I think we could help you, but

07:24

All that aside, I want to talk about everything Spencer Pratt. So I'm talking with Spencer Pratt, prattdaddy.com. Talk to me a little bit, Spencer. You know, for everyone, you know, it's funny you talk about awareness and the algorithm and all those things, but I've always said attention is currency. And most of your attention, I think, was garnered, like you mentioned, from reality TV. I know you've done multiple shows. Most of your celebrity, though, I think we can say, came from the Hills, the first iteration, correct?

07:54

Correct. Yeah, and what, I mean, I know you've been real transparent and you've got your podcast, Spidey, the Spidey podcast, you and Heidi, your wife. I did check that, it was very entertaining and very, actually fun. I was listening to it, I had never listened to it before, but knowing you were coming on the show, I actually enjoyed it. And I think, you know, for people that don't know, like, how would you like summarize that whole experience and both, you know, the return and everything?

08:22

You're kind of known as the villain, right? Is that? Yeah. And then this season they tried to like bring that idea back and it just kind of backfired because the audience is a lot smarter than they were in 2008 and they just see through just like an edit and like a total. So yeah, they're trying to run that story back, which I'm not down with at this point because what I learned about playing the villain because...

08:49

David Foster, the music producer, when I had done The Princess of Malibu, my first show that I had produced, he told me, you got to be the villain like Simon Cowell. And I was like 20 years old. And he was like hyping me up on Simon Cowell's right when I guess American Idol first dropped and like, okay, yeah, I'll run that. I'll be more hated than this dude. But I didn't get like Simon Cowell was the villain because he was just hitting people with facts. And it was the truth. And sometimes the truth hurts. But you know, I was just the villain for like.

09:17

recklessness and like so it didn't connect which now I learned is does not work and I mean it worked in the sense that it made us you know crazy famous and we monetized a lot of different things but I feel like for the long term strategy of fuel there's a 90% of people that don't follow me now that's only they connect to that they're like oh I hate that guy because that was just like I typecast and molded myself in that world thankfully there's social media and

09:44

I could build a new audience where people are like, oh, that was so fake and he was clearly strategic and Heidi was obviously in on everything. But for branding wise, if I could have a time machine, I'd go back and I would have, well, if I had a time machine, I would have brought social media back because everything would have been different if I could have gone live every night after episodes and gone on podcasts and air out all the facts and not just let this fake edit just take me down and go along with it because they were.

10:13

That was back when you got rich off of reality TV. And so I don't regret the checks. I probably wish I had listened to my college pledge brother that tried to have me put all my money in Bitcoin in like 2011, who now has hundreds of millions of dollars. So I probably would have spent wiser. I probably would have spent it all. But just I did buy a lot of gold coins and that helped buy our house. So that was one thing I spent money on.

10:42

But yeah, a villain and hated. No, I mean, but I think anyone that can kind of see it, you've been able to level set the playing field with your social media and that's grown obviously with the show, but I mean, how would you, like for people listening and people that know you, I mean like, who is the real Spencer Pratt then? Like how do you define yourself and where do you find kind of that center of gravity with all the headlines and all the bullshit that was out there

11:12

you know, wasn't true, but as you've been building your business and building your personal brand since then, how do you kind of define yourself? Well, I would just rewind to where I started and that was behind the camera. Like I left USC to sell a network television show to Fox. I was the youngest executive producer at 20 years old to network. So I wasn't supposed to be on camera. I was filming and then it was, they needed a

11:42

They needed, well, it's not a villain. It was just, they needed an antagonist at the time. So the other producers were like, Spencer, just get over there and kind of stir it up. And it's like, I didn't get, like, I was taking the pill in the matrix and hopping out of my whole life in that moment. And I was like, no, I got my walkie talkie. It says executive producer, Spencer, you still get your walkie talkie. And I just got played. I should have been like, no, no, let me think about, is this what I want my whole life to be?

12:11

The person in front of the camera went all along. Growing up, all my friends are in the business and now writers, producers, directors, and that was where I would be. So I would say I'd define myself as somebody who ended up in front of the camera with the mindset of success and trying to make shows that I was on, hit ratings bonus so I could get paid and da-da-da-da-da-da-da. So for me, it was always easy. It was always a shtick and act, how to get more money.

12:40

And once you're in, you're in, you can't, there's no like, I'm gonna decide to be a lawyer now. It's like, you know, at one time I was like, I'm out. I'm gonna try to be a manager, a talent manager. So I put a nice resume together with my USC degree, da da da da da. And the, you know, I get a call from the head of the whole firm and he's like, hey man, like any other time we would totally hire you. But he's like, the reality is you're too polarizing to rep any of our clients. Like, you know.

13:08

And that was when I think I had to Google the word polarizing. And I was like, oh, shit. I was like, shit. So yeah, I just rode the wave as far as it could take. And then finally having a business that does not matter if you like me or not, I source the best possible crystals that you can wear as a necklace on the planet. So that's the great thing about, I don't sell a product that's like, if you don't like me, you could still go to my site and be like, damn. Like,

13:36

these crystals are fire if you're liking a crystal and I'm not, it doesn't come with my face on the box and da da da da da. And you know, so that is the edge I have in the business I'm now running versus like if I had a freaking a shaver that's like, why do you need this shaver? There's so many shavers. You got to have that shaver cause you like Spencer. It's like, I don't have that type of, you know, product. So, um, that's the perks that nowadays it really doesn't matter, you know,

14:06

But back to reach, I wish everyone loved me because then I would reach more people. Well, I still think you're getting a lot more searches just in your name alone than most people, which helped in general. So transitioning, coming a reality star to coming an entrepreneur, I mean, what's been some of the biggest challenges of that transition and...

14:31

You mentioned Y crystals, but that was kind of like number one on my list, like Y crystals. I mean, you happened to start collecting when you were in the throes of reality, maybe spending more money than you said. Maybe that's the reason. But what have been some of the challenges of that transition? I would say first, employees. I'm used to being on a cast where it's like if somebody's not pulling their weight or not doing anything, you actually get paid to engage and create.

15:01

pretty much get into it with these people, but you have to, you can't get into it with employees. You gotta manage, you know, personalities so much. Like at one time, like back when we were balling, I feel like we had over 12 employees and, you know, different times and schedules and people not getting along and having to, people sabotaging other people and people losing my expensive crystals and sending out the wrong package. And it's like, I have to make, usually I get paid to like snap on fools and like, you know, now I'm having to be like,

15:31

Oh, okay. You lost my pink term. You don't know where my $2,000 pink tourmaline is. Okay. Kumbaya moment. Yeah. Oh, I'm just going to burn some sage. So, um, that, you know, I'd say employees making, you know, initially I went to USC for business and I was like, I'm not going to be in business. I guess I'll waste my time. And I transferred to political science because I was like, I could see myself, you know, if not being in politics. Cause.

16:01

I felt like this was pretty of being like the worst thing in the world. I think back in 2003 it kind of looked like, oh, that could be fun. Now it's like, no, thank you. But I did see myself as maybe a campaign manager or something. So I switched over to PoliSci. But now I'm like, oh my God, why didn't I just stay in business for like the one-on-one day in business class? Like stuff that I learned the most expensive way. I'm sure you get a whole book about.

16:30

You know, and I still am trying to learn and it's so hard to balance. You know, like for instance, when COVID hit, we didn't know it was two weeks to stop the spread. So I have, you know, all of a sudden no one's coming to the office. All my employees want to fly back to their homes and be with their families. And I don't want to fire people. So I take on two Shopify loans, one for like quarter million dollars, one from like Shopify capital or whatever. This is pre-PPP, PPP loans or whatever. So I'm just like, shit.

16:59

Shopify offers me this money. I'm like, okay, I'll use this to pay payroll for employees that aren't even like literally Doing nothing. I was paying so a real business man. I would have been like hey good luck with kovac guys Mask up do what you gotta do buy like everyone's fired We're gonna button down the hatches and then take if i'm gonna take that money from Shopify I would have used it to invest in gold chains from italy that I sell with my or buy more crystals. So

17:27

I'm now every day paying a ridiculous 12% off my daily sales for a loan that I took to pay for people that I no longer employ because once I brought them back after like six, they were garbage too. So just the hardest lessons that all are so expensive. The good thing is I keep telling myself I want to transfer this one day, this business to my son. So it's like all these expensive, hard lessons. I really...

17:56

will have learned everything will be, you know, they'll always things will come up and you know, like, and COVID was a hard one, cause I didn't plan for that. You know, I was spending every money, every dollar we were making, I was putting back in the company because as I did that, it was growing the company. If we made this much, I threw it all into ads. So it was building, building, building. But then when we got unplugged, it was like, I didn't put anything to the side because that wasn't, you know, I don't know if it was smart business or bad business, if there was no COVID, would I have kept building and.

18:26

and da da da da da. So yeah, a lot of lessons, but I would say employees was the first because I'd always been like a Ronin, you know, Heidi and I are like one flesh. So even though like we're such a team that it wasn't like I had ever like, oh, Heidi, don't do like we rolled everyone, do everything together. So then now having all these people that I have to deal with that are, you know, rely on count on that was the biggest like, oh my God. And now I look at like big companies and I appreciate.

18:56

how people make real money, deal with all these employees and all this drama. I'm like, oh my God. But then you realize when you always hear, oh, these businessmen are the worst people, you almost have to be not a bad person, but you cannot be a little crybaby. I was a little crybaby. Like, oh no, I got to pay for all these people to work from home and not do it. It's like, bye. Life sucks. But you know, so yeah.

19:23

Well, hey, they say you say you get, I mean, the villain, I mean, everything you described to me describes like a good person. Like you tried to do what you thought was right. You're learning business. You know, you take care of your employees. You know, maybe they didn't ultimately take care of you, which is unfortunate, but you know, you tried to do right by them. Maybe it's a learning lesson, but I'm not hearing villain tones there. Yeah, no, I mean, the villain was just because it wasn't my show. Like that's the bottom line. Like I came in and upstage like the narrator who was already.

19:53

in bed metaphorically speaking with the executive producer. So, you know, like it wasn't, it wasn't like I, you know, there was, I had no chance and I went along with it and I stepped it up because I knew if we ever hit 5 million viewers, I got a million dollar paycheck, just bonus. So, you know, I never like, you know, like, I don't think you're the villain. Yeah. Yeah. Yeah. You're not the villain. Nowadays, I, if the same show aired where I was like the bad guy,

20:23

we would get canceled. Like I'm not even like, it was just, there was nothing on TV in 2006. You watch some of these shows now and I look like fricking a white belt against some red belts on the level of gangster. No, I know. So what's, what has been like from a business standpoint, you know, you're on Shopify from, for the crystals. Again, that's PrattDaddy.com. The talk about like.

20:51

What has worked for a marketing perspective? Obviously your brand awareness has to play huge into it. You know, the searches and all that. People know you, even if you say, I don't know if I believe it yet, I'm hearing like a much better guy than anything that's ever been portrayed. And I think, so what do you lean on from a marketing perspective? I mean, is it just getting out there, PR, like keeping your name fresh? See, I don't.

21:16

I honestly, that's why I said yes to this podcast because besides it being credible, right? I'm going to start hitting everything that people ask me, I'm just going to start doing now because I didn't do that and I feel like I don't get out there enough and I don't push the brand enough. I've been just on the let it come to me type business model and I think I've peaked at that. I have my customers and it's like I need to grow now and get…

21:45

So we just collabed, breaking news with the, I don't know if it's a secret, okay, maybe it is. Maybe I can't actually break this news, but a major, one of these companies that hits, has a million five subscribers to their website or shoppers or whatever. So we have a collaboration coming with them where, yeah, I'm not making a bunch of money off it because I'm giving them my product that...

22:09

you know, I don't mark up and they want it so cheap for their audience, but I'm like, let me get to all these eyes. So it's a deal that it's more a headache than it is like positive. And I was like, you know, let's get to these million five people. So that is the problem. I don't do enough of like what you just described. If anything, I just promote on my social media, the making of the carving of my products, what they look like. So you see, you know, like look how hot this crystal has come by it. Like, but I don't.

22:38

I feel like I lost a lot of momentum and I blame that on the reboot of The Hills because pre Hills is when I was getting the most, you know, I think it was the algorithm with Snapchat was just helping my wife and I so much, but that was when we had, you know, 2019, 2020, our most sales. And then once we went back to doing The Hills, it just took my whole hustle away. And I'm now worrying about stupid show drama and producers trying to sabotage my life.

23:08

you know, film schedules and going on cast trips, taking employees with me to help us with Gunner. And, you know, five days I'm, like, whereas before it was 365, praday.com, all day, every day, da da da. And I thought, well, oh, the show will help, you know, get it going so much more and TV's so important. What I learned is that's not true. It is if the show just follows your business. Like our former castmate had Uncommon James about her.

23:36

business and it's like that's all the show was every now and then. And then the ratings, I feel like we lost half the audience. MTV, all due respect to them, Linear TV has gotten twice as hard as it was two years ago when the reboot aired. So you know, I think it got up to a million viewers last season. Now we're at 400,000 where Jersey Shore, their big hits at 500,000. So Linear TV is changing so much that, you know, in a perfect world, MTV would have done a deal with.

24:05

Netflix and I would be multi millionaire right now because the Netflix effect it's like you go on Netflix and you get all of a sudden at five million followers on Instagram, so that's the the uh the hard balance and yeah, we got two nights where they did show the crystals for no one night one night one night they showed the crystals and I would say that night we did 50 better which was that worth?

24:33

a year of my time and not great? Absolutely not. So, and then you said, well, how much did the show pay? Did that, you know, after agents, lawyer, manager, taxes, was that more money than I could have made if I put all that energy into my business? So these are the things that just like melt my brain and you gotta kind of, the way I make myself feel better, I'm like, well, I would have thought like, oh, the show, I wish the show had happened. That's what we don't have. Well, now I can say like,

25:01

You don't need the show. You need to just like work hard and do podcasts and IG stories and interviews and just be, you know, be on the ground. Hey, it's a boots on the ground, baby. It's a kind of the way it is, but you do have, you know, your brand and everything. You've, you've built that, um, you know, to lean on, but I guess you're learning, but, you know, I could have told you a linear TV is D E A D baby.

25:29

As a digital agency, I don't mind saying that. Yeah, and if you are going to be a linear TV, like then you need to have the show go live on Paramount Plus that day. Like, exactly. Instead of like the last seasons on there. So that's the stuff that kind of it's like, well, there's obviously somebody getting paid more than me to not let that happen. No, I know. So can we talk about like.

25:55

What's the future with Pratt Daddy? I mean, product expansion? I mean, are you looking at those kind of things? Like, where does your kind of product evolution things come from? I would say just stay in business is my new priority. Have a profitable business. Heidi's been reading this book, Profit First.

26:18

Um, and you know, I was always like, we need more bank accounts. And then our, we call our bank and they're like, you can't open a Pratt daddy bank, we don't allow gemstone businesses that's for money laundry. I'm like, what? But, uh, yeah, no, I think a big plays are we just finally, after two years, don't even get me started on trying to get your official Amazon prime storefront, like unbelievable. I, I

26:46

I truly think we've been talking to actual only robots for two years. Well, that's finally launched where I see that as the future of the brand. The website is our high-end, expensive, really rare crystals that I love. But I would say, I think on our Shopify Red, we had 120,000 people on the site this month. And I think I converted 700,000 people. So the problem is they're coming and seeing my products, this much money.

27:15

and they want to get it for $10 or $5, even if it's just a gag joke to send to their friends. So fine, let me give them a $9 crystal to send to a friend as a gag. Like, ha ha, it's the Spencer Pride crystal. Great. So I feel like that's where I'm into niche of like a market where it's just super high end rare stuff that I love, but I don't have that collector audience. I don't know how big that collector audience is.

27:43

are still, I would say, so new to the mainstream. So when somebody comes over, they're like, well, why is this, like somebody just mess emailed me today. They're like, why is this pink tourmaline on your site for $1,700? And this one on Amazon is for $7. And I didn't respond because I'm like, I'm not gonna look at the one you're looking at Amazon, but I'm pretty sure it's not a gemstone from Africa that should, like I'm selling it for 1,700.

28:10

I can go down the street in Palisades and it's $7,000. So I even undercut the market for what I sell. Like there's LA designers selling stuff that I sell for $200. They're selling it for $3,500 because they're in the right jewelry stores. They got the fancy pants name. They got, they're not, you know, Spencer from the Hills. They're like, you know, they got money to pay all the celebrities. So I would say Amazon is probably where, you know, I'm going to get.

28:40

Rich, period. Cause it's 50% of what e-commerce and I'm not even tapped into it. Yeah. No, it makes sense. What can you talk about? I know you mentioned on Spidey recently, a new show venture, uh, something you can talk about. So the Hill MTV is argue with me, I guess, and said the Hills is not canceled. So I was wrong. So technically I'm in contract with the Hills. So if they were to bring it back.

29:08

Oh, wouldn't that be great. But if not, the producers of The Hills, Evolution, Alex Baskin, we're developing a, hold on, I think I have a crystal delivery, one second. Nope. We're developing a series about the business and our employees and their lives, all Lisa Vanderpump and Pump Rules, where Heidi and I would still be involved, but.

29:36

You know, the girls that work for Pratt Daddy are TV stars. They should be on, we hire them really more for them being future TV stars and as our cast and let's say their resumes for being good business people. Yeah. Influencers. Yeah, exactly. I mean, you know, to that end, like the influencer moniker, like, I mean.

30:04

Obviously with your own personal brand, you're an influencer, but how do you feel about that whole thing? Do you feel like it drives business from what you've seen leveraging influencers? It depends who I would say. People who have really strong audiences that really care about what they say. I feel like in the first, and that's the hard thing, I don't know. I have so many factors that I changed. I used to give out so many crystals to people.

30:33

for posts and then I stopped doing this because I was like, I don't know. You know, every now and then you do give them a code. Sometimes there are people that, you know, had a little, it was worth it, but then other people, nah, and I'm just like, but then it's like, whoa, did it help brand awareness? Maybe they didn't shop through that person I connected, but I hit their million seven audience, but maybe not the whole million seven, maybe I hit 10,000 of those people and then they Googled it. So I can't say yes or no. I stopped giving out crystals

31:01

It's like I don't have the type of money to just give people money. No, don't give free product. I'll just tell you that right now. For anyone listening, including Spencer Pratt, no free product. That's my first advice for anyone working with influencers. I even stopped letting, I used to give all my employees free product and now they're like, can I buy this at your cost? And I'll agree to that. Even that makes me mad. I'm like, no, I bought it at my cost so I could sell it at the cost that makes your salary. But it's like. My tip of the day.

31:31

for all friends and family that asked for it, you give them the double half special. Just for them, you'll double the price and cut it in half. That's what I tell all friends and family. That's the other thing, my mom, I don't think she'll listen to this podcast because she'll, maybe she will, sorry mom. We'll send her links, she'll send. My mom literally, no, my mom asked for the most expensive stuff and she's like, this hasn't sold, I'm like, I know mom.

32:00

She's like, well, can I have it? I'm like, I, the last few that you said didn't sell you have like, like please, mom. And she's like, I'll buy it. I'm like, mom, I'm not, I don't want your money, mom. I want other people's money. So yeah, sorry, mom. Oh, sorry, mom. We're going to get mom to listen though. We want mom listening to the Radcast. What, um, what, um, what was, is there anything like you'd want people to know about you? That's not

32:28

I mean, you seem to be being pretty authentic now. And obviously, not that you weren't ever, but like you've admitted on the show, you played a certain character. I mean, is there anything you'd want people to know, you know, as they get to know Spencer, the real Spencer Pratt better? No, I really just came on this podcast because I was hoping to learn some things I didn't have to like pay to hear. So, no. Yeah, like.

32:52

You know, don't give away product. I came on a podcast to learn. There's that's my takeaway. But you just need to subscribe to the to the Radcast. You'll learn. We give a lot of our free advice. I do need to start listening to business podcasts. I need to start like I when I first started the business, I was like doing all the Klaviyo seminars and signing up for all the Shopify. Then it's like I stopped. I lost him. I was like, this is too much to keep up with. But I got to go back to like learning from these.

33:21

people like yourself and not trying to just wing it. Oh, it's all good. But yeah, no. I mean, if you check my social media, I film myself all day long on pretty much every platform. So, you know, anything I say here wouldn't, you know, like you go and click on my story, you're gonna decide if you like it or not, you know, in a few seconds, you know. Your breakfast wrap that you eat every day.

33:47

It's like breakfast burrito. Technically that's the Pratt Daddy burrito. It was a big get because if you live in California, Airwon is the hottest spot and I'm the first person to have like an Airwon food branded product. So I mean, I was eating it pre being called the Pratt Daddy burrito. I just, while we're on the phone, I just found out that it only is gonna be available till the eighth so that was a hard text I just had to hit. I was like, huh.

34:16

Oh my God, that was hard. But so yes, I danced to Enya and my Pratt Daddy burrito from Arowan every morning. Is that hummingbird reel that comes up? So that's another thing that one day I probably will monetize is hummingbird feeders, because I, you know, I would say nobody feeds more hummingbirds than I do. I probably have a thousand hummingbirds in my backyard. I go through pounds of white cane sugar a day.

34:46

Yeah, no, it's my spirit totem animal. When my son was born, a baby hummingbird hatched on our front door and I was like, sign from God, okay? Gotta start feeding hummingbirds and here we are. Cool, man. Well, I really appreciate you coming on. We've probably mentioned it several times already, but tell everybody that's listening where to keep up with all things Pratt Daddy.

35:09

Yeah, PrattDaddy.com. Instagram is Spencer Pratt. You just want to see product. Instagram is PrattDaddy. Snapchat Pratt Spencer. Soon I'll have my own Facebook audio rooms coming in September. That's pretty exciting with Facebook. So look out for those and yeah, thanks. Thanks for Adcasts. And now I'm going to subscribe to the Radcasts and definitely never give any product away again.

35:37

And yeah, we should have one of those. I need tips on SEO. I feel like if you search Spencer Pratt and like Heidi, you know, it does not just take you right to PrattDaddy.com. I feel like it's always, that's a hard game. I think we should do some exchange. I'll give you free advice. And you just tag me when we like, we'll do like an Instagram live or something. So it raised our awareness and I'll give you free advice because I can help you.

36:04

Boom, deal. There we go, an influencer deal striked right here on the Radcast. You got like three minutes for me for a quick rad or fad section to close out the episode. Yes, yeah, yeah, yeah. So rad or fad, one word. I'm gonna give you a key word. You can say rad or fad if you wanna add more context. All our guests do so you wouldn't be out of the norm. So first, the Olympics.

36:33

You watching them? Rad or fad? Rad. They're hard to watch because they're not just on all day long and they only put on certain ones. You need apps or whatever. But I'll always appreciate superstars. There we go. Rad on the Olympics. Free Britney! Oh, rad. I've been Free Britney for 10 years. No kidding. That's crazy. TikTok. Oh, rad. Cool.

37:03

No, no, no set up here at all. Crystals. Rad. Ha ha ha. Cool man. All right, Spencer, brother, appreciate you. Hey, free advice for tagging. I'm gonna hit you up, we're gonna stay in contact. Boom, thank you so much for your time. All right, brother, you know where to find us. We're at theradcast.com. You can search all our content. Search for Spencer Pratt. Search for Pratt Daddy, all at theradcast.com. You know where to find me, I'm verified on the platforms.

37:31

at Ryan Alford. We'll see you next time on the Radcast.