The Week of February 9, 2024 Marketing and Business News: Media Giants Link Up for Sports Streaming

Welcome back to The Radcast, your go-to source for all things radical in the world of business and marketing! Ryan, joined by the ever-entertaining Chris, are bringing you the latest scoop on this Super Bowl Sunday weekend. As we dive into today's episode, we'll be dissecting the buzz surrounding the big game, from the anticipated commercials to the shifting landscape of sports media. Plus, we've got exciting updates on Gatorade's digital transformation, Netflix's foray into advertising, and Dunkin's hilarious new campaign featuring none other than Ben Affleck.

So grab your snacks, settle in, and let's get radical! Don't forget to listen closely and learn about the latest trends so you can apply them to your own business ventures and future plans.

• ESPN, Fox, and Warner Bros are putting together a juggernaut sports streaming app (11:30)
  https://www.theverge.com/2024/2/6/24064007/espn-fox-warner-bros-sports-streaming-partnership
   
• Gatorade fuels digital transformation with free membership platform (16:18)
  https://www.marketingdive.com/news/gatorade-id-free-membership-program-digital-transformation/706152/ 
   
• Sponsor: (18:11)
  • Vaycay: Premium Wellness Products Delivered Straight to You in the US 
  • Website: www.RolloffthePain.com 
  • Podcast: www.thevaycaypodcast.com 
     
• Expedia signs up as Netflix’s first global ad partner (19:38)
  https://www.marketingdive.com/news/expedia-netflix-first-global-ad-partner-japan-campaign/706577/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202024-02-06%20Marketing%20Dive%20Newsletter%20%5Bissue:58849%5D&utm_term=Marketing%20Dive 
   
• Dunkin’s latest campaign with Ben Affleck could be headed to Super Bowl (25:26)
  https://www.marketingdive.com/news/dunkin-ben-affleck-grammys-popstar-campaign-super-bowl-speculation/706536/
   
• Radnews: (27:49)
  • Last Tuesday - Derik Fay
  • Next Tuesday - Tanner Gardner
     
• Holiday: (30:00)
  • February 9. National Pizza Day #NationalPizzaDay
  • February 10. Chinese New Year #LunarNewYear #ChineseNewYear
  • February 11. Inventors Day #InventorsDay
  • February 14. Valentine's Day #ValentinesDay

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