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You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

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Here's your host, Ryan Alford.

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Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, February 17th, 2023, the post Super Bowl analysis. Did you enjoy the Super Bowl? Did it end the way you wanted it to? It was not a happy ending. Big Eagles fan. At least the game. The. I was not an Eagles fan, but.

00:55
I did lose $50 bet. I you never bet against Patrick Mahomes when the teams are fairly even, which they clearly were. It was a good game. You know, didn't like the penalty at the end. I know I know so much feels kind of icky. It probably was a penalty, but it was close enough about the holding. It was close enough that it's like I'm not saying just let him play, but it's like kind of like to let him play. I guess.

01:24
I don't know. Now I hear that a little bit of a and I didn't. I think I would have felt that way. Whether it was the other way around like this. All right. It wasn't so egregious. But what do you do? I thought it was a great game. Enjoyable. I you know, we're going to talk about the Super Bowl commercials, but that as a whole, as an ad guy, I just felt.

01:47
The ads were safe and boring. Yeah, it all felt very underwhelming. It was like how many celebrities? I mean, look, you don't hear me preach all the time. Part of part of the playbook for me is borrowed interest. But man, it's just like if I if I cram enough celebrities into the spot, can we make it interesting? Right. You know, is what it felt like with the limited story. Good writing. Just there was a few standouts, obviously.

02:17
Was it the Pepsi commercial with Ben Stiller about acting? I think that was one that I didn't mind with celebrities. But again, everything was just like I said, before we started, the Blue Moon commercial was my favorite. Yeah, it was good. And yeah, the dog, the dog was my favorite. I mean, yes, we can go straight at it. The the dog food commercial. Here's the thing.

02:39
The farmer's dog, they have a storytelling in its best. Look, let's not kid ourselves. Babies and animals crush it in most spots, unless it's just stupid. But they told a story that was so true and so relevant to dog lovers. Yeah. You know, the history of the dog and that the reality of every dog owner wants their dog to live as long as possible. And there's only so many variables that you control

03:09
making that happen. And so a new, I think they're newer, you know, dog food company, farmer's dog, develops a story of the life of the dog and how important it is and thinking back through that and how to, you know, feeding your dog great food and a different option, you can make your dog live long. It's highly effective. I will be shocked if their sales don't go through the roof because it told a story of why to buy, what to buy.

03:38
in a very clever way and just great storytelling and great cinematography slash just shooting and it was very good. But it wasn't, it was nostalgic without being sad because sometimes dog commercials get a little too kind of sticky, gooey, sad. Yeah. Soundtrack good, good, perfect. It was very well. I haven't looked up the agency, but bravo. Very good.

04:05
Um, they were the winter of the night. Then I did like Ben Affleck, you know, in the drive through at Duncan. He's known as I think being like one of their biggest fans. So he's kind of there and, you know, it was just kind of funny, you know, that he, he's not afraid to make a little, especially coming off the Grammys. He was so annoyed to be there clearly. Maybe drunk. I don't know. Right. Who knows? Just to say, you know, I will say this, I feel bad for, for Ben in a way. It's hard to say that because you know, multimillionaire had been very successful.

04:35
married to a beautiful, successful, you know, crazy business woman, Jennifer Lopez. And, but yet, you know, he's had struggles with alcohol and it would really suck, I think, because look, I enjoy libations myself, libations, whatever they're called, and.

04:56
You know, I've probably had moments in my life or maybe it was a little too much to, you know, but. Sure. But keeping it under control, but not, just not being able to just ever drink socially or whatever because you have that ticking time bomb inside you. That would just suck. Yeah. You know? I completely agree with you. It would just make certain things, I would be bored out of my ass too. Less bearable. You know? And like. Right. Yeah, so, cause I mean, Jennifer's great, but let's be honest, you know.

05:24
someone, whether they're a guy or a girl that's that hard driving, you know, can be a lot to handle. Oh, I'm sure. I mean, that's not even sexist. It's like, guys say, anybody that's just that driven and doing things and like, can some sort of be like- Well, at some point, like their personal life was not the priority, you know? So I imagine figuring out whatever that balance looks like would come with its own learning curve. Yeah, so-

05:49
Anyway, I bet I did enjoy that. And she put her pulling up to the, to the, it was good. It was funny. I don't know. It was simple. Yeah. And it was, it did use the celebrities, but I liked it. And it felt more relatable. And then breaking good with the breaking bad guys, the popping, popping corners, popcorners, whatever I will definitely try pop corners now, right. Probably just cause awareness. It sounds kind of good anyway.

06:09
But definitely with awareness. So, and so, but all in all. Did you have a most disappointing commercial? I just thought there were so many bad moments. Sure. I really, I'll be honest, like, I ended up watching back most of them. And some, you know, once I remembered what I was seeing, I just stopped watching. Like, I turned it off. I didn't want, like. Right. Just some of the overcooked stuff that just like.

06:37
jammed celebrities in the Squarespace thing with what with the clueless one with whatever her name is from clueless. I thought was awful. It's interesting. I know there are a lot of conversations in like the comedy world about how hard it is to write full length specials because everything's been done before. And we understand joke structure in a new way. And so not only are you trying to write content, you're also trying to write structure. And it feels like

07:04
this Super Bowl, like all of the advertisements were the same way, where we're so accustomed to what the structure of a good commercial is, that now it's old, and so now you're trying to fill content on top of structure, and this time all of it fell flat. Yeah, but Farmer's Dog stuck to a fairly simple formula, but shot and adapted very well, so it can be done. Right, well, take what you know and make it better. You know, you don't have to change everything in order for it to be successful. Yeah, so they got lazy and just jammed, you know, leverage in there, and...

07:33
Yeah, so we'll see how it I want to see the sales like data attached to all of this like in a few months I know we had some numbers what 51 ads shown. Yeah, so okay 46 different advertisers 8% ad increase from 22 and then it was up viewership was up. So like you're Million people watch It does break down for the awareness that you get to actually not be a terrible deal. So like the region the

08:02
well, more the reach than the frequency because a lot of them are just run once. But if it is one of the, it's the greatest kind of spectacle for getting the most reach at one time for a mass product, if you're showing something mass. So there's no denying that. But people are so distracted now. And I know we have some of the app data like. Like.

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app and you're looking at your other phone like I would have been leveraging the social media platform from the heads there because you know, people were just like, eh, kind of pay attention, looking up, looking down, multi-screen, totally seven million per 30 second spot. Which again, if you break it down by like how much a bag of popcorners might cost and how many people might buy it and how you watched, right. It makes a lot of sense. And they were like last year, 36 million households. So not people, but like televisions, right? Exactly.

08:53
had the game on and this year, 37 million households, which again, you have no idea what people, like how many people were in those places, but that's a shit ton of people. Yeah. So we're gonna, you know, unofficially announce Farmers Dog as the Ratty Award winner. Yep, there you go. Won the Ratty. I know they're really gonna be pretty stiff. We're gonna send them an award, not really. We're just gonna maybe put it on social media. Send them like Delta 8 dog treats. The Ratties, you know.

09:22
We'll create something fun for social posts. Won't we, Nick? Tag them. Oh yeah. Yeah, of course, sure will. The, some little bit of news this week. Yes. We did have some first class women. I mean, I know, you know, we have first class women in the studio so often. Oh, look at that. You know? And it's like, I'm just used to being around them. Making me blush. But yes, badass women, first class women. They're.

09:48
Whatever they are, they're amazing entrepreneurs in their own right. Heidi Montag, Tracy Dues, Heidi Cortez, we didn't wanna leave out too many Hidys. Many of them are here. Christina Ferrari and Raquel Penning, the number two fighter in the world at UFC. So they're all on our board here. If you're watching the episode and you've seen our wall of fame over here. Star-studded wall. Star-studded wall, it's growing. And yes, we did a best of. We've had all these amazing first-class women on the show the last.

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I know 12 to 18 months. And so, wanted to aggregate again, bringing you some of the best of these editions. There's just so much knowledge that gets told. I think it doesn't do it justice to the guests or to the, I think the value that we can provide, like ways that we can repurpose some of these things to raise it back to the forefront. So, instead of just repeating a full episode, let's pull out some of the nuggets that really people can get from this.

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whether you're a woman, man, doesn't matter, because these women give some amazing advice in what they're doing, how they're getting ahead, and multiple ways to leverage all the best of business and social media. So again, check that out. That was this week. It released on Tuesday. Everywhere you listen or watch YouTube, go watch the short edition or Instagram. We've got the short form video with a 10 minute edition.

11:09
And then you can watch the full episode on YouTube as well. Next week pumped about this. This was fun. So, uh, chip Layton, uh, the Layton show, you may or may not have heard of him. He's got about a half a million followers on between Instagram and Tik TOK. He's got 400,000 followers. Very funny. Very funny. Uh, very like straight humor. Like he started an instance. Uh, or excuse me, he started on Tik TOK actually about two or three years ago.

11:37
And he did these jokes about funny things that his teenagers and his wife says to him. They're just kind of like ironic when you hear them like it's funny. You need to follow them. And it's fun. We talked about his growth and he's you know, he's just so much like the deadpan guy. Like, you know, I kind of downplaying everything, but he's hilarious. And you definitely will enjoy kind of learning his story and just the power of social media. How someone's so true, you know, from freaking Maine, who's

12:07
He's actually in marketing, a marketing executive and just living a normal life. And his daughter and him tried to came up with this idea for TikTok and went viral. And they went viral and he's blown up there and now he's going more and more on Instagram. So you'll enjoy that story and might inspire you to, uh, continue to create content and you never know what can go viral on social media. So check that out next week on Tuesday. On.

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all your favorite channels. I will say I enjoyed Super Bowl a little bit more because I did take a vacay while I was toward the end. Toward the end. Just tell me. Just a mellow out like chill out the nerves. I'm a big fan of those little things and I could see I don't think that I'm like addicted to them, but I definitely look forward to taking them. It was a big it was a big hit at our Super Bowl party. Oh yeah. We were waiting for the weekend. And you know now.

13:03
Everybody's like, Ryan, are you bringing us some vacay? Oh, yeah. Matt's like, are you bringing them over? And I'm like, I got you. So, you know, the party had fun. Let's just say I had a good time. The there. I think the people they get so surprised because you eat it and it takes a while to digest. He's like 30 minutes for me. And then it's like kicks in. Yeah. And so it's very cool and very good way to relax. And hey, set the pound on a bunch of alcohol.

13:33
take of AK and you know, safer, more enjoyable and probably better for you than long-term. Right, and I know because like I definitely, as I've mentioned, have been such a snob to this kind of thing. I like knowing that I can trust this product and it's third-party lab tested. I'm not gonna be laced with anything. And I just continue to, at first I was like, oh, I have to do this.

13:57
for work purposes. Forcing you into it. And now I, Now we're twisting your arm. Right, right, right. Now I voluntarily partake. Yes, so give them a shout out at Take A Vacay. That's V-A-Y-C-A-Y. Take A Vacay dot com. Sleep products, delta eight gummies, Disposables. Disposables. All kinds of things. Third party lab test that as Christina mentioned and an all around great company. Give them some love, tell them the Radcast sent you.

14:26
Take a vacay dot com special shout out to our latest sponsor. You'll be hearing more about them. Good Ranchers actually joins the Radcast sponsor. This is a meat delivery company. They ship right to your house. Some of the best meat products from Texas steaks, burgers, even have chops and chicken, all kinds of stuff delivered straight to your house and talk about quality. Let me tell you, I've already had a sample more to come, and we're going to be having fun with them.

14:55
straight to your house box, vacuum-freezed, very good quality. Some of the best steaks I think I've ever had delivered for sure. And like the quality is right up there with like prime meat. And so very good more to come more specifics coming, but give them a shout out. Now get ahead of it before we start talking more. We're totally making you even more hungry. We have some samples in here like sizzling. There you go. We'll be a Radcast grill out. Yes.

15:23
I get that. So, Good Ranchers, the latest sponsor of the Radcast, more to come on them. Exciting. Yes. I'd like to wish you a happy, random acts of kindness day on this February 17th. Still waiting on that. I don't know if I've done it for me or to me. All of mine haven't been random. Yeah.

15:43
You've been purposeful. Act. Intentional. OK, preplanned. All right. Preplanned. All right. I'll call your boyfriend and ask him how that's going. His birthday this weekend. He's got none of the Miranda. It's all very planned. All planned. So many reservations. Is he getting anything good? I can't say it on the. OK, OK. No, we're having he's not a big gifts person. And I like I love giving gifts and whatnot. But so we've got, you know, some it's like a two weekend celebration. We've got dinner this weekend and.

16:13
Friends coming to town next weekend. So it'll be good. I think you'll enjoy the what's not. February 18th, National Battery Day. Listen, mark your calendars. I tell you what, there's nothing worse than needing a battery that you run out of. It's so true. You know, you never know. It's so true. There's so many things running on batteries these days. But for real, I have kids at home. And you know, Nash, sweet Nash, he'll be ready to, you know,

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play with like a toy that he's like been dying to play with. And he's like, you know, do what he's opening or something. It's like, do we have any batteries? I'm like, oh, I don't think we have those. Like some random C squared battery. Right, right. Always, always. No, and Nicole got me the battery, the battery thing. There's like, it was like a thing on TV. Yes. Well, I haven't loaded it up yet.

17:05
I need to do that. Like it charges it for you and you could put it on the side of things. Well, it's like a handle until you see this, it holds every type of light battery. So you know what you have in stock and what you don't. So the jammed in the drawer like we have now, everyone has that battery drawer. Well, it's so humbling. Like when I lived alone, for the way I was living in my apartment myself, that was like one of the first things that I was like, shit, I have no batteries. So now I have a ton. Yeah, so they're starting to last longer.

17:32
Hey, they're powering cars these days, right? That is true. The 20th World Day of Social Justice. Hashtag social justice day. Yeah, I mean, I don't really want to make fun of that because it's like, it doesn't really make fun of. There's a lot of non-social, a lot of injustices happening. I think we can leave that. I like this one better. Feels a little weird to have a day for it, but whatever. I think it should just be all the time, right? You know, one would think. Can we just say that every day should be social justice day? Heard.

18:02
And then, but I like this one better, especially talking about a farmer's dog. Love your pet day. Love your pet day, which also should be every day for your pet owner. Yeah, I mean, I like, you know, don't beat him today, you gotta love him. I'll have a little post going out about Marshall. Yes. Oh, I'm sure you do. Love your pet day. February 20th, and then President's Day. Bank holiday. Yeah. So, if you're not celebrating, just know, your checks won't go through till Tuesday. Exactly.

18:31
Learn that the hard way. The President's Day, great. Yeah, my brother gets a long weekend, so I get to see him. I know, everyone on holiday. The kids are out of school, so is Nicole. There you go. Long weekend. Not a bad thing. Cheers. There you have it. Onto some social media news. This is a great one. Again, Instagram just always cropping up. Instagram is killing live shopping starting next month and will focus on ads instead. Yeah. Big deal.

19:00
It's so funny. Going live shopping, so we can focus on ads. Yeah, it's funny. We just want to serve you more content. We want you to keep buying things. You just can't do it here. Yeah, this thing is so many mixed news articles on on live streaming and live shopping. Like it hasn't taken off as much as it has in Asia, clearly. But I still think there's a place for it potentially through just going live and not necessarily having to have the feature baked into the app.

19:30
So I think you're still going to see usages of or usage of live shopping. Yeah. E-commerce. But Tic Tac did the same Tic Tac. My Tic Tacs. Tic Tac too. Your Tic Tacs did the same thing. They've all been scaling back on the actual integration within the app. But we'll see. I think for the right brands and the right companies, there's still an opportunity there. But, you know, I think.

19:58
Instagram has enough stuff jammed in it that, you know, we can all, uh, if they want to remove one, my question is, will this stay like in practice once scheduling software allows you the opportunity to like add the tap to shop. So I feel like it's just kind of a pain in the ass to even deal with that, especially with bigger companies. So I wonder if once that is made, once that is simplified, if this will come back. Yeah, maybe it's just my, that's a good point. I don't know. Like

20:27
It's all about removing friction, right? How do you make it as easy as possible when you're posting content, sketching content, using social media to link to the products and do things, right, and for consumers to buy quickly. The Amazon effect. Two clicks and you're done. Or one click. You get it in two days. Yeah, I know, sometimes. Sometimes. That's kind of annoying. It's getting a little bit back to normal, but like.

20:56
Didn't we pay for Prime to get two day shipping? I've never had issues with it, but I don't feel like I order anything that's in high demand. My watch took a minute. So I will say that. Yeah, I don't know. It must be everything. We order a bunch of random stuff for the podcast and electronics and stuff. The electronics probably takes longer. That wouldn't surprise me. Yeah, it always seems like you order something and it just doesn't get there on time. Not the way it used to. Right.

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used to be two days, you click two days, it's gonna be here. Yeah, and now it's like, oh, sorry, your order's running a little late. But sometimes I get stuff in 24 hours. It's like, well, isn't that what we pay for Prime for? Because I don't watch any of the other bullshit that supposedly comes with Prime, or all the extra bonus elements. Sure, sure, sure. Like, you know. Sure, I hear that. Because they throw in a bunch of stuff that's supposed to come with it, but it really was about getting that Prime order and the shipping in two days. Yeah. Everything. Well. Yeah.

21:51
Has been everything for a while. I feel like it'll get better though. I feel like it has to. Or it'll lose memberships. You have to change that name from Prime to something. Not Prime. I don't know. Amazon primitive. Slow. I don't know. Got some Google news. It's always fun when Google makes the news. Google is rolling out a new feature to make in-app browsers better on Androids. Do we think Androids will ever be iPhones? No. But.

22:21
They had their chance with Droid and they fucked it up. But it's a whole other story. We've talked about that before. The, but the reality is the UI is just so much cleaner on Apple and the integrations are better. I will say that I run into this issue where, you know, when you're using an app and you know, there's like something that you have to click on to go to the browser. This is kind of an issue where it doesn't have the same things as your just regular mobile browser, like your passwords and different stuff. Like if you're trying to. Sure.

22:49
Like sometimes when you're in an app, it's like go to PayPal directly or something. It's like your your password is not linked. I hear you. Yeah, there is some walkiness there. So it's good that they're improving it. I imagine it's the same on Android because this is where the article is referring to that as it is on iPhone, because it's the same. But yeah, I mean, but do you use the Safari browser on your iPhone or do you use Chrome on your iPhone? I use Safari. Yeah.

23:16
I what I use the most is my I have the Google app. I don't have Chrome, but I have like just the Google search engine. And that's probably my most used search. All right. That in Pinterest, Nick, do you use this base safari? It's a mix safari and Chrome. OK, yeah. Yeah. Do you use Chrome on your iPhone? Yes, I do. OK. Yeah. Did you change the base app to Chrome like the what it opens to?

23:45
Yes. Yeah, that's the ones are tricky to do that. So the Safari gets so far. It gets a little weird. Like, it's OK. It's as far as definitely the second best. I find Chrome just works better with certain like web pages and stuff. So much easier with work to like anything. I it's like I feel like I use Chrome for all of my business stuff and then Safari for all my personal stuff. Yeah. Yeah, exactly. Tick tock back at it again.

24:14
is reportedly developing a paywall feature and testing a revamped creator fund. This is very, very interesting with how they're trying to get their creatives paid. The paywall video feature will allow creators to change users, to charge users for exclusive content. Is this the OnlyFans thing? That was my first thought because I have the mind of a 14 year old boy. But I also think it's like, you can do this on Instagram too. And I know a lot of like,

24:43
fitness instructors will come up with workout plans or different groups and you pay to be part of the workout group or whatever it may be. So that's kind of what I feel like this is stemming from, but you absolutely know there's gonna be some kind of only fan element. Also, you can't really control what other people get off on. So you might not, it might not be your intention, but somebody out there is making the most of it. If you will. Yeah, yeah, yeah, get their money's worth. Right, something like that. Yeah.

25:13
At first I thought you meant like getting off the app, but like no, you meant you're really getting off. Yeah, yeah, yeah, that's what I meant. It could be both. I mean, you know, like you do you, which is what you would be doing. And I'm gonna stop talking, but anyway. Look, you're gonna see more and more of this stuff. I just, you know, just think, depending on what's your content, I guess if you've got, if your content's valuable enough to get paid for it.

25:39
And some people do have, and I'm talking about beyond the Silesia stuff. Yeah, right. Right. Try to get out of the cutter for a minute. I know this episode, the. Sorry. The. But I'm trying to think, like, what is content like you personally? Yeah. Besides the only fan stuff, what would you pay for personally? The that like on TikTok, is there a creator that you follow that you would pay to watch?

26:09
Yeah, I follow some health and wellness type people who I would absolutely if they were, you know, doctors in Greenville, I would pay to go see them. So if they had exclusive content that they were releasing for like, you know, either a six week challenge or some kind of like a food plan. I mean, that would be interesting to me. And even with with comedy, if there was a comedian that I had a lot of respect for.

26:38
and they released some kind of webinar, I could be convinced to, like if I knew I was gonna get something out of it, if I knew I was like, either my work was gonna be seen, when you get into that kind of scammy, like what exactly am I paying for? That's where I struggle with. But. Yeah. And that's good feedback. I, you know, I think I just don't have enough time, like when I'm, especially on some of these platforms, I'm like thinking.

27:05
Like in the moment, if I would stop and pay for it, but it's probably something that I would, probably like an exercise or like something. Probably it's all personal interest. It's just, it'd be interesting how this takes off and how, you know, how splintered these experiences get. So I'm scanning my content and it's like, well, you watch this video, like you gotta pay. Or it's like, oh, let me go to the paywall and go to my favorite person or whatever.

27:34
And I wonder how it works for creatives if, like with the creation of content, how you organize that as the creative, like who gets the best work, how personalized is it?

27:47
Are you then doubling the amount of content you have to make? Yeah. Or you don't want the regular content just to be an ad to get you over to the paywall content. Right. Right. So I'm watching Tiktok and it's just like, yeah, you know, like it's about this, but you know, you're going to learn more about it. You got to go to the paywall side. Because we all hate feeling like we're being sold to. Yeah. But I'm also a firm believer in people what they're worth. You know, like I, I refuse to do as of this year, I'm so tired of being offered like work for.

28:17
exposure and for experience. I'm like, no, I'm like, I'm, I know I'm good at what I do. You're going to have to, you're going to have to pay me for what I'm doing. So I think it's interesting. We'll see what happens with it. Came full circle there. Yeah. Always. Doesn't it always? Speaking of full circle, back to the OG. Yes. Our official merchandise sponsor, Branded Bills, all our hats, hoodies and beanies are from Branded Bills.

28:47
My most comfortable hoodie is definitely from Branded Bills. Oh, the hoodie's the best. Been wearing that thing. Been a little chilly around here. It's getting warmer now, quickly though, in South Carolina. I know, I'm so excited. So nice. Can't wait. If it's a merch sponsor, go to brandedbills.com. You can use Radcast 20. You get 20% off your entire order. They can also do custom orders like they've done with all of our Radcast stuff. Their design team's pretty great. They'll take your logo, they'll do some custom stuff with it using some of the patches and some of the techniques they do. They've done all some of our hats that have.

29:15
the custom logos kind of popping out in different ways. And so you need to go check them out. The official merchandise sponsor of the Radcast and always our favorite, Brandabills.com. Made in America. Can't forget. Yes. Most important. We've got one more article to talk about some marketing here. Coca-Cola debuts the transformation flavored soda in its latest limited time offer.

29:43
They're collaborating with a Grammy award winning singer, Rosalia, who I'm not super familiar with. But Coca-Cola, I feel like Coca-Cola and Oreo are always like, they have no chill when it comes to flavors. They're just like, how weird can we make this? It's funny. It's a mood. Yeah. They're, they're marketing a mood as a flavor. I'm kind of interested. I'm kind of like, uh, I'm definitely going to try it. I tried to move the other thing, the other, I didn't really like that one. It was a little.

30:11
Tutti frutti for me or something. I didn't have the bite that Coke has. Yeah, I needed a little bit more of that caramel flavor or something, you know, but Coke Zero goodness. Oh, man. That Coke Coke Zero cherry. Pretty good crack cocaine. So good. I got a funny story that's kind of related to this. So.

30:33
I take the boys, my two oldest, Hudson and Clayton. We've been doing a Hot Cake Fridays, which is going, we go to McDonald's before school. We've done it for literally like their entire.

30:46
lies. I love it. I love it so much. And the McDonald's we go to, we sit at it and we order online. They bring it to a table. They know who we are. Like we're we're celebrities at this place. Like it goes off. There you go. But anyway, we sit in there and it's related to Coke. And we bring this full circle. So it's funny because, you know, it's a drug. They have their drive through with most of their breakfast people ever come into the drive thru and they have these buzzers and beeps that go off that obviously are like when time has been taking too long and everything. So it's like beep.

31:16
Beep. It sounds like the hospital. And so our kind of running joke is when these beeps go from like Defcom one to Defcom five, like whatever. It's like we pretend that it's actually we're at a hospital and we talk about how I need fries over here quickly, fast, fast. He's going down in a hurry. Bring me the coke. He needs coke. So, you know, that they're feeding the patients, you know, Donald's, but to save them because the beeps sound.

31:46
Like it's a hospital. That's a fun commercial. There's something there. When the beets start picking up, in which they do throughout our breakfast, it's always like, you know, I need seven ketchup packets, hurry! It's like an episode of Graze. We're losing them, we're losing them! And so, yeah, you know, he needs seven cc's of Coke right now. No, diet Coke, he's a diabetic.

32:10
Anyway, it's fun. It'd be fun if it was filmed, I think. So, uh, that content. I know. I think maybe McDonald's would sponsor Hot Cake Friday if you listen to McDonald's. There you go. We've been serving you up for a long time. And then we've already we've created we create campaigns over there. They'll teach you how to advertise. But it's totally you know, it's I'm loving it's on the wall. Yeah. And so we came up with an alter ego voice that just want everything is tasty. Just one word.

32:39
Everything's good. And also, you know, like, how's that? Better than we have the meats. How is that? How are those hotcakes? My son will go and he has doesn't have the male voice. He's in sixth grade. But he tasted that. It's tasty. So yeah, single word. Can't have it. That's the latest stuff. There you have it. Anyway, I do love the coke flavor stuff. It's fun. It makes you different. It makes you want to try it. You want to do it. I like the mood. I like the experimentation.

33:06
Well, they're not as magical like they say. Right. We'll see. Right. But it's fun. To each their own. So there you have it. Any final words? Nope, not this week. It's coming down this short. We're on 28 days in February. We're on the 17th. 11 more days. Spring is going to be here soon. And spring has sprung here. It's already like six weeks. Trying to. Yeah, trying to. Got them ready. We'll see it here in South Cacolacki, also known as South Carolina. Well, we appreciate everyone out there.

33:36
for making this the top 20 business and marketing podcast on Apple and Spotify and all across the world. It's looking at the latest charts. Wherever you are, however you are, whenever you are, we appreciate you. For Shini Asi, Nick Weaver, our producer, we'll see you next time. I'm Ryan

33:57
To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, v.rad.cast or at Ryan Alford. Stay radical.