The Week of February 2, 2024 Business and Marketing News: Super Bowl Win, Taylor Swift Generate $316.6 Million in Earned Media Value for Chiefs

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You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

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Here's your host, Ryan Alford. What's up guys. Welcome to the latest edition of the Radcast. It is Friday, February 2nd, 2024. Welcome to February. Chris Hansen. What's happening? I can't believe it's February. January felt long. January did feel long. I don't know why. Long time. The long time. It's our weekly business and marketing news episode of the week.

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and any other Taylor Swifter, Travis Kelsey news we want to get into. Don't forget Elon too. Yes. The trifecta. Yeah, exactly. How is, are we in Orlando still? I am in Orlando until our last recording this afternoon and I'm headed back down to Miami. There you go. But either one way or another in Florida, flat Florida.

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We keep it at sea level around here. Yeah, exactly. Can't get too high. Can't get too low. Keeping you all on one level. I hope everyone's doing well wherever, whenever, however you are. We appreciate you listening. We're going to bring you some good nuggets today. I like today's news. There's some good value. I will, I joked at the beginning and this wasn't even the show notes, but hard to ignore with the media impact from Taylor Swift and Travis Kelsey.

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This article crossed my radar with a headline hit it. In advertising and in PR, you have what's known as earned media and paid media. Earned media is when you're so newsworthy, the outlets are picking you up without you having to pay for it. So you're not having to run ads. Also known as PR in general, public relations, which is the goal of public relations is to get earned media. So if the chiefs...

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in particular had wanted to run ads to get their awareness higher and take some more tickets, some more merchandise, the overall value of the brand. If they would run ads, this is the value that Taylor Swift's and Cavers-Kellsey's relationship and the media attention is guarded. $331 million in earned media value. 331 million.

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So to put that into perspective, if the Chiefs wanted to go buy ads, the equivalent of the eyes and ears that have seen and heard this related to their brand of what Taylor Swift being on the news every week and it also saying they're at the Kansas City Chiefs game or showing her on TV. They would have to spend $331 million to get that amount.

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of viewership or impressions. It's a lot of bread, dude. That's that's like even for large brands, that's like an annual media budget. So my question is, at what point do we think maybe there's some other parts at play in this relationship besides love? This was going viral this morning with.

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Another girl that was on Dancing with the Stars talking about how she thought it was a plant relationship because of her experience with Hollywood. I don't know why those balloons popped up. I love those. If you're watching the video. I did the magical. The magic, whatever that was, it brings up stuff. There it is. But then even today I saw viral, his haircut, the Travis Kelce haircut at the barbershops is now a thing, which is just a fade. Yeah, just a fade.

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I don't want to get lumped into that. I've been known to get faded here and there. I don't want to get, give me bro. Cause you got the Travis. No, he got my haircut. He has the Ryan off haircut. That's what I should say. But yeah, man. And then there's the whole conspiracy theory. Everybody thinks the NFL scripted and I've heard, I've been hearing that too. That seems like it. I do not believe that by the way. I think people just, I think there's enough things that are

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sketchy reps, the influencing the game, perhaps maybe, but I think, yeah, every player is in on this. Exactly. The NFL would not jeopardize the value of their livelihood and everything else if for that to be the case. But I will say it's been very convenient for them that they've been in there because we talk about what the value is for the chief specifically for the NFL. They have their highest ratings in 20 something years.

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and they have a 9% increase in female viewers year over year, attributed almost 100% to the Taylor Swift thing, because on TikTok, because literally on TikTok you got like NFL Swifties or something like that, like trending several times. Oh man, I get a lot of messages when we talk about her. It just blows my mind how many people are Swifties. I'll just say this.

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I do not think any of this is scripted. I think Travis Kelsey just happened to know that Taylor Swift was single. They're both attractive, early 30-something year olds. But it's just a hell of a convenient for the NFL. And I don't think anybody's done anything underhand. I just think it just worked out this way, but the NFL, Kansas City, and a lot of people have benefited from it.

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And that type of impact on your career is being the cherry on top. Yeah. I think a lot of people are bitching about like how much time she's getting shown and being annoyed and stuff like that. I'll just say this. I, if you ask them, I'm sure they're both in media. They both understand the game, but I don't get the impression. I haven't gotten the impression in it anytime.

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that either one of them, beyond just having a relationship and showing their affection for each other and doing what any other couple, how many other girlfriends are there doing the exact same thing that Taylor's doing in a box somewhere that doesn't get shown? I haven't felt they've milked this themselves, like intentionally. Like Travis has a podcast, he talks about it here and there.

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But neither one of them, I feel like it's just the media outlets and everyone else that's milked it for what it's worth. Yeah, you're right. Or what we talked about the Buffalo Bill is doing Taylor Swift themes. Yeah, everyone else is going to soak it up and they're smart to do that. You follow the playbook. But borrow that interest, baby. But it's an interesting study in media and PR and the power of influence.

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and the power of the right people that have influence when they are into any certain thing and the sort of waves and effects that happen that have impact on other things and as it relates to business and marketing and media and all those things. This would be a fascinating case study probably like 10 years especially as well how they're

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how their relationship plays out and maybe some of the impacts that we have yet to even see. But man, I was listening to this one guy talk, like Taylor's gotten to listen or watch. She's come into this relationship at the perfect time. She gets to see all the glory. This kind of comes in, the best team, the best player on one of the best teams who finally gets hot and is riding this wave of winds.

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Travis has lost many games since she's come on board. Like they got hot in the season, right? When all this shit started happening and it'll be interesting when, or if, it'd be interesting if he just go rides into the sunset. He may be 35 or something. So somewhere that he might retire after the season. There's some rumors around that, but he needs to go tour with the old Swiftie.

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Life can't be that bad. Now I was gonna say they could both walk away and sail into the sunset. Yeah, she's worth like a billion dollars. They say his net worth has increased like 20 million since their relationship. She came off that tour, crushed it, gaining him now, he's crushing it. You never know. I think they both seem a little too driven to probably cash it in here at 33, 34, 35.

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We'll see. It'd be hard to walk away. What appears to be a high point. Exactly. In other business news also related to the NFL, this hit the radar, hit the books yesterday. Tom Brady was on the media tour. He was on several sports shows, cow herd. He was on Pat McAfee show his Tom Brady apparel brand and wellness company has merged with noble.

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Actually, no, I don't today. I sometimes, a lot of times I have Noble shoes on. It's a wellness company co-owned by billionaire Michael Ripol. The collaboration involves Brady's nutrition company TB12 and his Brady brand apparel line merging with Noble, or Noble, however you want to say it. Noble, why not put it up with Noble? Known for his training in apparel, Brady comes from the second largest shareholder. He becomes...

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the second largest shareholder in Noble, which was acquired in 2023. The company valued at 500 million 21, faced challenges recently, but aims to transform into a billion dollar wellness company focused on footwear, apparel and nutrition. The strategy marks a shift from TB12's previous focus on performance and recovery centers with an emphasis now on consumer products.

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The move reflects, and that's a little inside joke, a few of emphases on the wrong syllable. The move reflects a broader industry trend where active wear brands like Nike, Lululemon, and Allo are selling not just products, but lifestyles. Yeah, baby, you gotta sell the lifestyle, not product. Sell the story. But hey, Tom Brady, man, he's about to be in the NFL booth as well, doing color commentary.

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for Fox next year. The good looking and rich get better and wealthier. Tom Brady. Tom is a handsome wealthy guy for good credit. He look great on the news. I should have went down. Pardon myself on looking somewhat younger than I am, but Tom just looks like a sprite 32 year old at 45, 46. I'm sure he's got some secrets. Yeah.

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I think so. He's got that trainer that's always with him. I don't know. I think they're doing like voodoo magic or something. That or maybe a little Botox. Yeah. He looks good though, man. No, but hey, you're familiar with Noble, right? Yeah. I don't own any, but I'm very familiar. I assume at the gym. Yeah, they're all over the gym. If you take attention, they're good for more weightlifting. No, like.

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training, hardcore training is what I've seen them like squat rack type stuff. Yeah, they've got that, but then they've got a tennis, like a normal like Tennessee running line too. That's what I have. The, I don't know their specific like sports nutrition line. I wasn't that close to TB 12 stuff. Another play here. Look, Tom's an influencer. He's the spokesperson. So now this is a smart bull smart move for noble because.

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they essentially, I would call this, instead of calling this a merge of companies, I would call this the world's largest influencer marketing buy. Noble just bought one of the best influencers that you could buy by essentially taking on his companies, bringing them together to combine them, while also getting Tom as now your spokesperson.

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Cause no one didn't really have a celebrity. I mean, I, and someone's going to deem me though. Oh yeah. They were working with Mark Wahlberg. Okay. Whatever. They weren't, but like some, I'm sure they had some amount of influencers they worked with, but they weren't Tom Brady. So they weren't second largest shareholder in the company at this point. Exactly. So let's call this what this is. This is the largest influencer campaign of all time that just happens to come with other benefits.

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But now Tom Brady becomes, and we'll see how much he's in ads or not, but he will be. And just like yesterday, who else, think about this for a second. If Noble had decided to merge with some other up and coming apparel and or nutrition line owned by Tom Weaver, you know, I'm making up a name.

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who some super smart guy, a hundred billion dollar brand or a hundred million dollar brand, whatever it is. Do you think every media outlet in the country would have immediately picked that up? Would they have put Tom Weaver on ESPN, seven of the biggest podcasts in the world, six of the largest radio channels in the world, all in the same day? You talk about earned media, that's what they bought here. They bought the ability for Tom to go announce this.

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and do that because he had more cache, more credibility, more influence than anyone else on the planet just about. Yeah. They could pay with as much influence. Yeah. This is the largest, this is the headline that this should have been the largest influencer by in us history. That's what this is. And so noble smart and their valuation just went up.

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And look, they're probably, I don't know this to be true, but they've successfully created their company. They have the logistics in place. Something tells me they probably even have better logistics than Tom Brady's brand. Tom doesn't know that he's had to hire people and do things, and I'm sure, I'm not heard bad things per se, but TB12 hasn't even hit my radar, and I'm in that sort of, I knew he kind of had these brands, but.

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I never see the products. No one's ever gone, hey, you got to try TB 12. You know, when everybody tries to tell me to try anything. So, Noble is in a position to do what they do best, operationalize and bring these products more to life. While Tom remains the spokesperson and the figurehead of second largest shareholder. All he's got to do, whether he's in like ads.

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He could just get on, make his PR people, his marketing people, make one phone call that he wants to talk about the products that day. And just like that, he's on the news. Yeah. Tom Weaver hypothetical company doesn't have that cachet. No matter how good their products might be. So yeah, we're not just selling products. We're selling lifestyle. No, we're not just selling that. We're selling influence.

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And Tom's got it. Congrats to Double. Big play for them. In 2024, I've got a copy of January tradition. This is January, February edition of Entrepreneur. Magazine in my hand if you're watching the episode. Here, I'll hold it up. The lead article, franchise 500. Says, looking to buy a business. We rank the top 500 franchises.

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and we show you how to succeed. So there you have it. And then we've got, I'm just gonna give you the top 10 with also the initial investments. So if you're out there and you've been thinking about buying a franchise, if you've hit the, we've got some good franchise episodes coming up by the way, if that's some good guess. But the top 10, Chris. Number one.

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This isn't the campaign anymore, but it will be the one that I always remember. Number one, run for the border. Actually don't run for the border, run away from the border. We got border issues, but Taco Bell. Initial investment, you need $576,000 up to 3.4 million. I guess that depends on the location you want to put it at, probably most likely. Rent or, yeah, it's a big range, but you might get one 576,000.

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If you put one in your house, second commercial, the NBA or the Stars, there's one, the tiny one in this house, anyway it's the latest ad. Or if you just buy one like in a mall or something. But Taco Bell is ranked as the number one franchise. Interesting. Not what I expected. No. Expect Chick-fil-A to make this list, but I think the reason they probably didn't is because there's such a pain in the ass to.

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to get. They make it very hard. Yeah, there's just a few of them and I think that's probably what it is. But Taco Bell number one. Number two, Jersey Mike Subs. Initial investment needed 214,000 to 1.4 million.

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I like, I had a tasty Jersey Mike sub on Monday. That's a tasty sub right there. Yeah. It really is a sub above. That's their tagline. That's their slogan. I agree. Popeyes is number three. Their Louisiana kitchen, initial investment, 384,000 to 3.7 million. That is a large.

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Give me the 384, I don't know about 3.7 mil. Yeah, Popeyes. Who knew the one chicken campaign would pop them on this list? It makes you wonder, right? I didn't even think about Popeyes until that chicken sandwich campaign, right? Same, yep. Power marketing. Number four, UPS store. Initial investment 102,000 to 477,000. I see these and I'm like, that does.

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And I can tell they're independently owned and operated. And I am like, that seems like that might be a good gig. Everybody's shipping packages. You got built in the brand. Yeah, so there'll be people coming in. Probably just find them the right location. Number five, Ace Hardware. Six, Dunkin' or Dunkin' Donuts. Seven, Culver's, Eight Hampton by Hilton. So a little hotel action in there at all.

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Kind of all over the place here. And then number nine is Arby's. Get you an Arby's. There's no longer a five for five, I'll tell you that. That's gone, that will never come back. That was a deal of a lifetime right there. Not in this economy. Number 10, the only one I had not really heard of. Kumon. K-U-M-O-N. What is that? Tutoring. Tutoring? Tutoring, tutoring, yeah. Ooh.

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Interesting. I've heard of these. Yeah. Okay. Come on. Come on. Cuman. Cuman. How do you pronounce it? Which is it? That'd be a good K-Pay for them. Want to get, want to learn more? Come on, we'll teach you. I don't believe it. Come on. Anyway. Yeah. I think it's like XAT prep. All right.

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That would be the most affordable on the list at number 10. Cuman, come on.

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K-U-Mon, one of those things. There you have it. Check out entrepreneur.com where you go to get your entrepreneur latest copy of the magazine for the franchise 500. There's your top 10. Run for the border maybe. And if you want to learn from me directly, join my newsletter, RyanAlford.com backslash newsletter.

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Sign up, I give daily advice on marketing, personal branding, podcasting, life. Give that a shout, join that, it's free. It's daily, just like this show, give away our best advice. Elon Musk says his startup, you knew we'd get, we couldn't leave Elon out, man. Elon Musk says his startup Neuralink has implanted a device in its first human. Ah, yes. Would you have a brain, would you let Elon put a chip in your head, buddy?

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I want to say no, but if I was a paraplegic and it could get me to walk again. Oh, hell yeah. Are you kidding? Fuck yeah. Yeah. Elon Musk announced at his brain science startup, three words I enjoy. Neuralink has successfully implanted a device in a human for the first time. Says he, it's just so funny how they write about him. I just feel like they can't help it. This feels like a dig, even if it didn't mean to.

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Musk claimed. Instead of Musk said or Musk or like the facts were it's like Musk claimed. It's there. I raise it. Is it? That's a slant. I'm just sorry. I could read through this. Isn't it? It gets more slanted in the end. Must claim the implementation took place on Sunday and the patient is recovering well with promising results in neurons spike detection.

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However, no details about the procedure, patient identity, or the implanted device were provided. Okay. Neuralink aims to develop brain-computer interface. Maybe, yeah, exactly. Yeah, it's called HEPA. He's not gonna share patient one's private health information via Twitter. Yeah, although we didn't get his identity, his blood type, where he's from, or what his true capacity was. Oh shit.

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Come on. Hydra hate a little more. Yeah. Neuralink aims to develop. And look. He's helping people paralysis. Exactly. That's what I'm saying. How angry are you to be like, this guy, supposedly they had a paralysis patient. Claim. Maybe. I would, hey, like maybe you want to lean towards the positive in this situation. Fuck NBC. That's what I'm, sorry. Come after me. I don't care. I don't even love.

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Elon, but just to not be able to show your freaking hate, like it's just embarrassing. Like you can't like objectively report on news for a guy that might be helping quadriplegics. Give me a break. Neuralink aims to develop brain computer interfaces, allowing individuals to control external devices through thought. The company which received FDA approval for its first

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inhuman clinical study eight months ago, plans to launch its first product called telepathy. Technologies envisioned to assist people with paralysis in controlling phones, computers, and other devices using their thoughts. Musk mentioned that initial users would include those who have lost the use of their limbs. Neuralink has faced allegations of mistreatment in animal experiments.

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but the agriculture department found no major violations. Wow, go figure. The company is backed by investors like Peter Thiel's Founders Fund and Musk expressed his intention to receive a Neuralink implant himself. Yeah, he might, who knows, but give me a break. Anyway, let's stick to, this is positive news. Let's see what happens, the results are.

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Probably not gonna learn who the patient is, where he's from and who his mother is. There's laws against that. But let's see if we can't help quadriplegics walk, talk, run, whatever it might be. Inequality of life improvement. And cut the guy a little slack. Even if he asks for it sometimes. He's trying to change the world. A lot of people that have smaller minds can't understand that. They're never gonna understand it. But.

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It can have a big impact on business too, because there's other applications I'm sure. And so, NBC, get your head out of your ass. Instagram threads, triples downloads in December, reaching top 10. X fell to number 36. Gotta raise one up and throw one down. This is from TechCrunch. Instagram threads experience significant growth in December.

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tripling its downloads and securing a spot in the 10 most downloaded apps across the App Store and Google Play. With 12 million downloads on the App Store the app's resurgence is attributed to Meta's promotional efforts, including ads featuring threads viral post on Facebook. I've been noticing like that they're promoting it. So I've been posting a couple threads a week, last couple, cause it does seem to bump the algorithm a little bit.

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I still have my doubts because I just feel like it's still just such a me too product compared to X. This seems like there's, as little as I get on X, it just seems like there's more activity and news and more timely things. Thread still feels like I get on there and some of the same people I follow on Instagram are gurgitating the same things. And some of it's interesting, but a lot of it's not.

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That's just my own experience and the little bit I get on it. But it is interesting that I have noticed that they're running promotions and things like that. So I don't know, I would tell you if you're a brand or something to experiment because it might bump your, look, it either bumps your organic reach on Facebook or Instagram, not having to run ads. It's worth trying. But I don't know if it's a viable strategy for necessarily anything more than that right now.

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And I say that by saying, yes, any awareness is good awareness, any impressions is good impressions, but more of where you should spend your time, energy, and money. You're not gonna blow it up on threads. Yeah, I don't think you're gonna blow it up. And I'm not, I question the quality of the impression and who's really over there camping out all day looking at shit.

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You spend any time on threads at all? No, you just reminded me I needed to be more active on it. And actually, when I spoke with Meta, they said the exact same thing. Try to, and I'll go on threads maybe twice a week. Accidentally, when you actually push the button on your, on your phone. Honestly, yeah, yeah. You're typing for another app and you type TH and it comes up, oh, I guess I'll go in and check it out.

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Yeah, I definitely default to X if I'm looking for that type of format. I definitely have apps like that. I have so many apps on my phone that I've tried to delete them, try to like shit that I don't use. But I'll occasionally be, I'll search for ones that I don't know where the icon is. And it's something that I haven't gone into a while. Pop up. Oh, I forgot about that. Let me check that out. Yeah, that's threads. What's the Pokemon value of our collection now?

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We have so many Pokemon cards at our house. It's not even funny. My kids. Hopefully you got some Charizards in there. Yeah. That was a big player. Hyper Hollow Super Rare Gold Charizard. The con. And I remember people fighting on those in fifth grade at the bus stop. Yeah. Legendary. Miller64 has rebranded to Miller Extra Light.

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as focus shifts away from calories. I guess no one really gives a shit of how many calories are in it. It's beer, folks. Miller 64, the ultra light beer from Molson Coors, has rebanded as Miller Extra Light, shifting its focus away from the calorie count. Rebrand highlights the beers, 2.8% alcohol by volume.

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to target the growing market for low and non-alcoholic beer. The initiative is supported by two and a half times more media support than the brand received in the past four years. To avoid alienating existing consumers, repositioning will be introduced gradually. Because people are just so tied to that name, Miller64. The redesigned packaging featuring both the number 64 and the new name will appear on shelves this month. In the fall,

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The number 64 we phased out and for a more prominent display of the new name.

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that people really care or it's more that they, I don't think it's people care. I think they just don't want confusion for people that do drink it to not know what it is. Yeah. Let's just, let's call it what it really is and not like assumption that we're gonna set up support groups for our Miller 64 customers. There's no negative feelings about changing the name.

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No, you, I mean, it's fine. Miller XTRA Light. It seems like some overpaid marketing people talked about this for way too long. Oh yeah, they sat in room going, oh, I'm telling you, there were meetings and meetings on meetings about this, about this name change. About stupid shit that, and look, it matters, it's your brand, it's what you do. I'm not like shitting on what your job is. I'm just saying, okay, the 64 didn't work out, people don't care about the calories. Yeah, everything will be fine. You wanna be clear on what it is, XTRA Light, that's a lot more clear than Miller 64, cause you know what?

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If you had me in your original meeting, I would've told you 60 or it's fucking stupid. Because you know what? People are gonna think you were established in 1964, or think that it's tied to the year, and they have no fucking idea that it's calories. But you didn't want me in that meeting. So now you get to re-change your name and pay millions of dollars to rebrand it. It could've saved us time and money by calling the Radical Results Agency and got some real expertise. Yeah, but sorry. Just telling you like it is.

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It only hurts because I'm right. Miller Extra, can't wait to have one. I'll try it. I don't know if it's gonna beat out my necks with those zero carbs, baby. Hey, zero carbs, that's clear. Anyway, Snickers brings AR Super Bowl experience to the forthcoming Apple Vision Pro. It's good, I wanted to bring Vision Pro up on its own, but I thought we'd just do it through the lens of a couple of these things.

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That's their new spatial computing device, 3499, a low 3500 if you wanna get in on that. Supposedly they've sold out already. I do think this is gonna be a very slick experience. I don't think, I think it's early. I attend to get one. I'll just go ahead and tell you that right now, because I wanna play around with it, because I do think this is gonna be the future of computer. I think it's early, but I do think Apple's on to something here, and it's the next kind of evolution of AR and VR.

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I'm not a hype man on things until I feel like they're real now. So you're not gonna hear me while I'm bullish on the potential. I don't know that there's like application or things that people, other than some of these brands, it probably makes sense for them to get involved with like Zoom and some of these other things. But like everyone jumped on the whole.

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Metaverse bandwagon and yours truly panned it every week here on the radcast We can go back and play the video if we need to and while everyone else was oohin on about it then that crashed and burned not because it's going away but because There wasn't a true real meaning for it for brands to really do anything because the a bunch of kids get in the metaverse on you know video games and The handful of people that were using quests better quests, you know, like but again, it's games. It's gaming

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It's not yet practical application for work. I think this is getting closer to that. But Snickers has got an AR Super Bowl. It still looks like, spending all this money though, and they've only sold 200,000, I think that's all they had. So it's like, not many people. When there's gonna be 100 million people watching the Super Bowl and you can only, you create an experience for 200,000, I think it shows innovation. It's more of a PR play, like we've talked about in the past.

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We'll see they're partnering with the Mars agency and Bipar to bring an augmented reality Super Bowl experience to Apple Vision Pro. On February 11th, the Vision Pro owners can access the AR activation allowing them to practice kicking field goals or interacting with TJ Watt who acts as a misfortune teller. The initiative as part of Snickers, is that if you miss your field goals, misfortune.

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Yeah, I guess I read that right. The initiative is part of Snickers' ongoing rookie mistake platform. The AR experience is also accessible on mobile devices, encouraging users to share their embarrassing moments for a chance to win at home football viewing setup. Collaboration highlights brands' early adoption of Apple's new headset technology. Yeah, that's really what all this is. So if you're one of the lucky 200,000 to have it at home and wanna watch the Super Bowl with it on your head.

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It's like the trade-offs are gonna be interesting on this device. So for when you use it, I could totally see people using it at home during work hours. There's a work application and things like that. And it makes things better, more integrated, more experiential, mind you. But we'll see how many of these one-off campaigns that get shown to so few people. Would you strap on the old Vision Pro, my friend?

35:22
Yeah, I was thinking about like for Zoom meetings and stuff. If you could put it on and it looked like you were in the room with the people you're meeting with, that would be cool. I've tried the meta stuff. My business partner has one. He plays all the games on it and stuff. It's cool, but it's like you said, man, like I love the idea of it, but it's no one has really made it for my life, anything really bringing like value.

35:51
Yeah, that's trapping on and check it out. I think it's cool. But like you said, I think not quite there. It still feels like a game slash Downtime experience like part of our It doesn't feel like it's clear on exactly what it exactly it was a place still feels like I'm going to put this on and I'm going to go down the rabbit hole for an hour to

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but I'm not real sure what I'm coming out on the other end with. Did I just do my work better? Did I just get, or was I entertained? It still feels like entertainment right now versus an improvement in A to B or whatever that experience might be. It's like fun, but it's not actually solving any problems or making anything easier. Yeah. And I think those things will be bore out.

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We'll see where it comes, but they launch on Friday. Get your second pre-order in for the next round. Go get you, go get you cash advance and buy one of these things. Go run up your credit card for 3,500. You can now play candy crush in 3d. Exactly. Finally today, land on McDonald's. Hamburglar hits the road.

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in a getaway vehicle for a menu revamp. I've been dying, I've been asking for a hamburger to come back, I really appreciate McDonald's listening. I thought it was some kind of woke conspiracy. You have. That they hadn't been using the hamburger. You've been talking about it for months. And look, behold, here he is. That's the power of the Radcast. Apparently someone at McDonald's corporate is listening to the Radcast. Yeah, exactly. This comes to us from MarketingDive.com. McDonald's is reintroducing the hamburger, yes!

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as part of its nationwide revamped burger menu. The mischievous mascot, I like that, is now cruising in a custom 1970 Plymouth Barracuda called the Burger Cuda. McDonald's encourages fans to spot the getaway vehicle. Scan the code for a gift card and hamburger themed merchandise. I will be there for that.

38:09
Alternatively, participants can enter a website contest for a chance to win free burgers for a year. The marketing move combines nostalgic mascots with modern tactics as McDonald's aims to sustain its recent successful strategies. They'll definitely be successful if they bring the hamburger back, baby. I still don't know exactly what to do about the burgers, they're supposed to be tastier, flavor boiled, what are they doing? Definitely, yeah, what are you revamping exactly? That's what I wanna know too. Yeah.

38:38
The summary of the article didn't quite get to that. And I guess we'll have to wait. I will be searching. Let's see what the search results for Hamburglar go up. I hope I see this ad in my feed. I probably will since we're talking about it. It's listening, right? Yeah, the phone's listening. It'll pop up right when we hang up. That's what everybody thinks. But look, the Hamburglar's cool, man. I don't be Donald scary. I know why you aren't really showing him anymore. But the Hamburglar, Grimace, what the hell that purple thing is.

39:08
Bring those fuckers back. It's fun. Anyway, my kids are gonna kick out of it. I'll get a kick out of it. And there you have it. There's your holiday to the day. Some media lessons that you can't miss for sure. Dropping knowledge around here, Chris. Yep, major gems being dropped. We do, we'll close out with a couple holidays you don't wanna miss. February 4th, World Cancer Day.

39:37
I will make a note, my wife was diagnosed with breast cancer in the last week. So this has new meaning for me. So keep your thoughts and prayers with her. I do appreciate it. I didn't want to make the show about that. We live in a real world with real things happening. So yes, that is on February 4th. Chris, any final words, my friend? No, I don't know. Everyone has a great weekend and.

40:05
Keep an eye out for the Hamburglar Stingray. Yes, the Burger Kuda. Yeah, the Burger Kuda. That's a really, you're not gonna remember that. That was not a good name. I wouldn't stick with you. But I do love the Hamburglar. And we love you wherever, whenever you are. For Chris Hansen in Orlando. Ryan Offord in G Vegas. See you next time on the Radcast.

40:33
To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, v.rad.cast or at Ryan Alford. Stay radical.