The Week of February 23, 2024 | Marketing and Business News: Neuralink’s First Human Patient Able to Control Mouse Through Thinking

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You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

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Here's your host, Ryan Alford. What's up guys. Welcome to the latest edition of the rad cast. It's Friday, February 23rd, 2024. Welcome to our weekly business and marketing news of the week. Joined by my friend, my partner, my good buddy, Chris Hansen. What's up, man? It's Friday. We're time for the news.

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All is right with the world. Hell yeah, baby. Feeling pretty good. As the podcast was coming on, late breaking news hit like my phone. We're going through our notes, we've got the articles. And we are a podcast after all. It's like to serve up the info that our audience needs and it's self-serving to us sometimes.

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So for the first time, this late breaking for medicine, it's a research firm that does like media research on stuff. First time we have crossed the barrier. More Americans are listening to on demand audio than they are live radio. It just happened in the latest quarter. So more people listening to podcasts, shows, audio books, all kinds of stuff.

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Audio that's not live audio, i.e. talk radio, those kind of things. We've passed the threshold. Big. Just means we're getting more popular, buddy. I don't mind that. The people want the truth and we're going to give it to them. That's right. Especially when it serves our needs. Even better. That's a way to win. Yes. No, it's interesting because I think it follows the trends. Look.

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We live in a world where with technology and everything else, we want what we want when we want it. Everything's on demand. Your groceries are on demand. Amazon's made almost everything you want and your heart's desire on demand within a day to a degree, but certainly media, TV, video games, all this stuff. Content. You can kind of get it when you want it. You're not like waiting around.

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Oh, I can't wait till this comes on. I'm more weekly TV guide. Oh, what's wrong? What is happening? I'm not sure. Oh, I gotta wait for the news. Now you go get the news. And even the news has kind of realized this. Like local news, it's at four o'clock, four 35, five 30 and six. Like our local news channel news is on four to six. Cause they know that people are watching at different times and they want it to be topical when they do watch. So they're trying to force feed it within the medium.

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And we, and I got to be a lot of people, friends that work in the news, I love you, but we all know that dinosaur's going away sooner rather than later. And the reality, and it might just change, you're getting with the times with social and everything like that. But nonetheless, same thing with audio. That you want to listen to your favorite show, like the Radcast, or you want to listen to a ebook or some other show, no, why you want to listen to anything other than the Radcast? But if you do, other than like maybe,

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you know, five science or other podcasts, but yeah. But other than those, but if you want to, if you're on the treadmill, you're driving home, you're coming back from a trip on a Sunday afternoon, you're in the car for two hours. You know, you want to listen to what you want when you want. And so surprising is taking this long, but you're going to see this continue to increase. That's the amount of time on demand audio versus live audio.

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And I still think there's a place for talk radio and certainly live audio content with news and things like that. And even our show here, which is transitioning, here shortly, in the coming, probably April 1st-ish. We were aiming for February 1st, but we wanna do it right. So we're getting the Ducks in the Rope. It's gonna have a little more topical stuff, but we're gonna have a format and things like that that's gonna be.

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So repeatable things that people see, know what segments are coming and stuff like that. But at the same time, it's still gonna be pre-recorded and you'll know you can watch it or listen to it when you want, where you want. And so interesting stat, thought that was fascinating, especially about the podcasting in general. Another thing that was in that same study, Chris, and so for you, if you're listening out there and you've thought about starting your own podcast or you work for a company and you've

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thought about, hey, we need a company podcast. It, the same study says that listeners, people that listen to podcasts are almost, it's like just slightly less, almost just as likely to listen to a branded podcast as they are one from a celebrity or star. So just for example, and I don't know that they do, and I don't want to start making things up, but

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Okay, the Nike podcast, I don't know that exists, there's probably a version of it, but like a branded show that started by a company. The audience and people's likelihood to listen to that versus the Shaquille O'Neal show is nearly equally likely. I.e. what that says is, consumers don't see it a barrier to listen or to consider a podcast just because maybe the brand does it. They're gonna give it a fair shake and a try.

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see if the content's worth it and or something they would subscribe to long term. I think that's more armor and or reason for why brands should consider this because I do think the medium is one of the future platforms for branded content. It already is here today.

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But in a world where ads and interruptions in people's flow of content and things like that are less and less tolerated and or effective, branded content rules supreme in making and getting brand recognition and moving people into your funnel for considering your products and services.

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Have you ever listened to a show and been turned on to a product or service, something that you weren't aware of, Chris? Of course. Yeah. So it's like, that's why the medium is gonna continue to grow. And it's gonna be this intersection of audio and video because YouTube and other platforms, even Spotify has the video portion. And if you're listening, we encourage you to go to YouTube, watch the video version. You'll see how attractive Chris is.

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You'll see how large I am as a human. The big man. And, but in all seriousness, yeah. It will. And as our new show rolls out, there's going to be even more dynamics from an audio video standpoint, because we do see that convergence and, but do encourage you is a different experience, especially when you get to awe at the vacay lounge there where Chris stays. Good spot. We got a good spot down here.

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So podcast is growing and on demand audio is growing. And I thought that was a big deal. This is a relation to this show, but just to content in general. Cause a lot of people out there listening, starting companies, already have companies, executives at companies. I'd get into the content game, my friends. Not just that shitty content on your blog. You know what I'm talking about. That shit nobody reads, that you're trying to gate, so you're trying to get a lead. We know what you're doing.

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It don't work that well anymore either. But, brand new content does, especially when you bring value in long form format, like this. In other news, this is cool. Love them, hate them, whatever, he's an innovator. Elon Musk, NeuroLink, has first human patient able to control a mouse, computer mouse, through

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Neuralink, startup founded by Elon Musk, has successfully implanted a brain chip in its first human patient we talked about this couple weeks ago, who has reportedly fully recovered. Musk announced that the patient can control a computer mouse using their thoughts. The company aims to maximize the patient's ability to interact with the mouse and part of a broader effort to develop brain-computer interface technology.

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Duralink intends to use this technology to address various medical conditions, including obesity, autism, depression, and schizophrenia, and pretty exciting stuff. Moving the mouse with your thoughts, brother. This is the- I don't know what you think of it. It's a bad ass, but it's also a little concerning. It's in the wrong hands. We've got a few of those articles today.

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This is just the first comment. The mothers will be informed on it, but I think medically, if this is applied, you know, what they're saying, it's game changing. Yeah, it does. If everything becomes connected, it's can I just think of Kai, one of our producers, managers here is on his laptop here taking notes. I could just think it closes laptop shut on his fingers.

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Delete the paragraph. Yes, but like, it's surely gonna be more important things than that, but you get where your mind can go. And it's less about trivial stuff like that, more like hackers and everything else. Yeah, yeah. People hacking in your brain. Yeah, and or just thinking things. If they're logged into...

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the wrong thing and they can think something or do something and it just happens. Yeah. Your mind can get lost on that a bit. It really is a spiral. You start thinking how deep it can go. It reminds me of Terminator for some reason. All this stuff is some of the most forward thinking people who wrote the scripts for these movies, like obviously we're connected enough and read enough articles and or interviewed enough people to know that once the computing, computing power reached a certain level.

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that some of these things might come to fruition. And here we are at the really, the precipice, the beginning of all of it. And.

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It's, you know, I think we all just have to embrace the fact that innovation happens and that usually our worst fears do not come to life. That if handled and managed and governed properly, these things can be beneficial more than detrimental.

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But I still, it's gonna be amazing when the quadruple, like a quadruple like starts walking or something from something like this. It's gonna be like vibrant. That would be fucking awesome, bro.

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OpenAI just revealed new software that lets you create realistic video by simply typing descriptive sentences. OpenAI unveiled Sora, a new software enabling users to generate realistic video clips by typing descriptive sentences. Smarks the organization's expansion beyond text and images into video generation AI. Sora can transform typed scenes

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into high definition video clips. However, the emergence of AI generated videos raises concerns about misinformation, particularly in the context of upcoming important elections worldwide. I saw this. Indeed takes. Yeah, exactly. I played around with a version of this, obviously I don't know that we can use SORI yet, I have some demos, but I played around with a version that actually links in with ChatGPT that's another like plugin.

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that does essentially you write what you want. And it brings up a fictitious person that will talk a script that is generated from your ideas from Chachie P.T. Let me just say, that was a little freaky. I knew and I have seen how far along this has come. But you literally can generate a talking head on the screen.

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regurgitating a script and he looks or she edited him and her and they look like a real person and they're just talking. They're talking that script that you just wrote for him and digital influencers you see that are just AI generated 100% and I would guess eight out of 10 people wouldn't know that it was AI. Just the video and I created it in two minutes and

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And so marketing, I think there's so much opportunity there. Yeah. I was thinking you create your own spokesperson essentially. Now they obviously aren't famous yet, but you can make them famous. Just like they do these start pumping them up on social media. Yeah. And until there's a live event somewhere that Fred can attend. No, I mean, I'll be, I'll just be zooming in for that one. Yeah.

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And I just said, can never make IRL events. Yes. But it's crazy, man. And the technology is coming. It's just going to change the way things are done, the speed and the opportunity marketing is endless. But then you go down the same path we were just talking about of the fakes and somebody's going to be mimicking. You have the president of Mexico declaring war on the US and it's all a fake.

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script right now by a 15 year old in a mom's basement. You're getting to the point where it might literally take. Presidents or countries like getting in the room together and like the only way they can have conversation is in real life, because they won't trust that whoever they're talking to on the phone or on a video conference is like real. Yeah.

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That's wild. And you could totally see the book ads unintentionally like running with Donald Trump saying something they never said or Joe Biden saying something he never said. And there are Secretary of State like maybe not even them. It might be like the secondary tertiary people like doing things that like that might be more believable, but yet it's still fake with how crazy it is. We talked about that.

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with Tom Hanks and the dental company. They use a deep fake of Tom Hanks endorsing them. Yes. That's wild. And so as marketers, you have to pay attention to this stuff and know what the impact can be and how to use it and leverage it for marketing channels and to streamline operations and do different things. So it's important. And at the same time, you gotta hope that

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the powers that be are putting the right governors, that's what I'll call it, guard rails, on all this stuff.

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We'll see. I think it's going to be messy for a little while. That's what I'll say. Cause in their best intentions and they always said, you know what the road to hell is paved with good intentions. So we got to watch out.

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But it was still cool, I will say. It's an interesting, fun time we live in, but it can be a little overwhelming with if you let your mind go down the rabbit holes too far. And so I think you need to be paying attention. And you know what? The Radcast is gonna keep paying attention for you so you come here so you get to hear about it.

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And if it gets real scary, we'll tell you about it. We'll be honest with you, that's what we do. Taking the BS out of business, baby. Here we go, AI. It's all AI these days. And if you wanna learn from me directly, join my newsletter, RyanAlford.com backslash newsletter. Sign up, I give daily advice on marketing, personal branding, podcasting, life. Give that a shout, join that, it's free, it's daily. Just like this show, give away our best advice. AI is shaking up online dating with chat bots that are flirty.

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but not too flirty. What the hell does that mean? They're flirty. That means they'll go, oh, you've got big muscles. Or, but they won't say, I'd like you to wrap that muscle around me, baby. Yeah. I don't know. What's flirty versus not? They'll say, anyway, this is our good friends at NBCNews.com. They love us. After I told them, you'll fuck themselves out of that Elon Musk article.

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The landscape of online dating has been revolutionized by artificial intelligence with increasing numbers of individuals utilizing AI powered chat bots for various aspects of their event romantic interactions. From drafting messages on dating apps to analyzing compatibility AI tools like chat GPT and Riz are gaining popularity. Startups like YourMoveIt.ai and Amore.

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offer services such as drafting messages, analyzing conversations, and evaluating profiles. These platforms cater to diverse user base, including introverts, include, yeah, no shit, individuals navigating cultural changes, those living in their basement with their mothers, kidding, just added that in there, and those new to online dating.

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Even Pete with no personality can use these. Yeah. However, concerns about the authenticity of connections and ethical implications arise as reliance on AI and dating grows. Every article now, and look, we're thinking it too. I'm not really, sometimes I'll risk the, or give the articles a hard time. But we're raising the concerns ourselves like talking about these things. But every article on AI ends with all these wonderful things it does and it ends with. But.

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It could be used for harm. Yeah. But could go bad. I know I've seen guys use these, like on Instagram, I've seen guys posting like how I matched with a thousand women in New York City, but I've never heard of these. I'm intrigued by it. I just, dude, I guess you're for an introvert. I'm on, I use the dating apps and it's not like I have some fancy script. You say hello. Yeah.

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You don't need some funny ass pickup line. And if the person's on reciprocating, maybe keep on swiping, dude. Yeah. There's an old book that's called She's Just Not That Indie. Yeah. Or he's not that. Bro, it's not in you. Don't chase it. It's a lie. But I'll be honest, I'm pretty busy. Would it be nice to have an auto conversation to get to the meat and potatoes? Yeah. I just said they're teeing it up.

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Oh, you got to do today. Train that bot. It's like it all down. That was my thought when you read this was, all right, so it gets you the date, but then you got the date. Yeah. You better be carrying that same flow and energy into the data. You're going to piss them off even more probably. Roses are red. Violets are blue. I may live with my parents, but we've got room for you. There you go. That was free. You can have that one. Pete. That was a good one.

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Oh, it's master marketer slash poet. Yeah, that's what it is. Just the, the applications. Yes. They just come to you. You can't resist. I just come out. They flow out of me. Like the salmon of Capistrana. Which is why we love you. Oh, Florida, but not too far. But think about it. You said you can set up your whole.

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week you do nothing, like you train the chap, train the chap on. And I want dates on Tuesday, Thursday, Saturday. And you feed it, I don't know, 40 profiles from Tinder or wherever that you like. Yeah. And you just let it go to town, baby. And you've seen that service, but I think it's people, like assistance. Doing it for you. Yeah.

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where it's like, all right, it's Friday. You've got this tonight, this tomorrow, this Sunday. It's interesting. You know what? I think we're far off to where no one likes to really talk to anyone anyway, like anymore it seems like. We're not far off from, so everything's moved to text, but having like your own personal assistant chatbot that literally.

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You've trained so well. It's, it analyzes how you've responded, how you've dealt with it. It'll analyze like your last, your text message for the last 10 years. And it knows how you manage responses to everything. And it just does it on auto. Like it knows what your calendar is. So it knows what you can, can't fit in. It knows what you're open to, what you're not. Almost every scenario could almost be answered by that chat bot. We're almost, we're pretty much here.

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Be careful dating coaches is AI is here to stay baby. Yeah, but it would be on dating coaches like any interaction whatsoever that you have. I gave him my I could build a train of chatbot like to probably interact with my wife like on my text messages like how I answer the same things it knows on Tuesday I'm normally grouchy and my wife wants to go somewhere Tuesday night inevitably to go buy something for the kids and I always say no. And so it would know how to work its way through that gently.

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Like, I'm just super busy at work. If you want to go, we can go. No, we don't have to. Okay, if we don't have to, then let's not. That's how that conversation would go. And like, the chatbot would just do that for you. And so you come home and just be like, hey honey, how are you? And then on your way home, you've put your AirPods in, it would fill you in on the conversations you had all day or it had on your behalf.

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Like a good did version. I still know, you know, bird hit you up about going on on Friday with the guys. We said no, cause we know Nash has a game. Cindy, your accountant hit you up, wants you to fill out all those TBS reports. We told her to fuck off because we know you didn't want to do them until next month and Bobby called and he wants you to help move on Saturday. And we told them that you threw out your back.

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Oh, good. Done. There's the week. There it is. And sponsored by Angie's. Oh, my God. What happened, Mike? There it is.

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We're not far from that. I'm telling you that's like the next. So somebody's developing that already. We're already chatting with bots. I was dealing with the passport issue and I'm talking to a bot for 10 minutes yesterday. Did you know it was a bot? Yeah, they disclosed it. They said you'll be with a chat bot and then, and unless you request a real person, which I did, but I will say it does.

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streamline things because the bot I feel like collects the general info and then they're giving the person kind of the summary. Yeah, who's doing it in a way, but I'm still having to input the info.

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Yeah, and I'll say this. So here's the business implication, practical application. These things can be built very inexpensively now. If you do not have a up-to-date, contextual AI chatbot on your website, you're behind. You totally should have this. It can be, this is not the annoying ones that aren't helpful.

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You can build actually really helpful ones that reduce your customer service needs and a lot of other things if done right. And they're not very expensive. And if you don't have one, you should already, or call us. But I'm telling you, this technology for interacting with humans back and forth and the learning ability of these models, software, whatever you want to call it.

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is at such a high level, you can streamline a lot of your customer service business and needs in a much more human way. And so you need to be thinking about this. If you own a business, you've got heavy customer service needs, different things, and most people are. But even smaller companies, because this isn't like, oh, that's just for a big company. Even if you're a life insurance firm, like individual, you could streamline 90% of your business with a freaking bot.

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They're even higher. There's even, you can hire like AI generated, like sells people that on the phone, but that exists. It's crazy. They'd have been taught the scripts and how to respond, different things like that. This stuff's here. So we'll see. It's not just for old Ralphie in the basement, trying to get him some dates lined up, new date. I can be a writer for one of those, man. Come up with some lines.

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Okay, you can go straight for me anytime. Yeah. All right, video of a man wearing Apple Vision Pro prompts a reminder from police to cross the streets the old fashioned way. The San Diego police department issued a reminder for pedestrian safety after video surface showing a man wearing the Apple Vision Pro augmented headset crossing a street while accessing a virtual menu.

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The video posted on Instagram generated attention prompting the police to emphasize the importance of crossing streets without distractions. The department urged pedestrians to keep virtual experiences on the sidewalk. It's keeping where you won't get hit by a car because you know the shit of everybody on the street, on the sidewalk. And cross streets the traditional way. Another video later showed the man accessing a music menu while crossing the street, highlighting the potential distractions of wearable technology. You think?

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I told you the video I saw the dude pulled over driving a cyber truck wearing the Apple vision pro. It's like the fuck in theory you could see right out in front of yourself because it's got the cameras and they're in real time and everything. But if you've got 18 windows open on that thing while you're walking, there's no way you're paying attention.

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You check his Tinder chat bot while he's driving his cyber truck. There's a hundred percent chance and I don't wish for it. And it's going to be sad. So I'm not making light of it, but someone is going to die driving or walking with one of these things on any second. Probably lucky this guy did. Well, it's already a danger just with headphones walking and from crossing streets, wherever I noticed that sometimes. And I see it all the time.

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I might be pulling up and someone just crosses the street because they're in all in just with headphones and I've got that times 10. And in the whole point of these things, so that you don't have to move like you can sit there and it takes you anywhere. Like in a way, like I know it can augment your world around you, but I don't know. I just don't feel like I need to see the world in my iPhone menu at the same time.

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But look at the phone.

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Be safe out there people. This comes to us from Marketing Week, marketingweek.com. There's marketingdive.com, marketingweek, marketingnews, but this is marketingweek.com. From one of the brands that's kicking ass and taking names for sure, Liquid Death. Also just known as canned water. Flavored water. And this comes to us from one of their founders. We win if we make people laugh, Liquid Death.

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on its unconventional approach. Murder your thirst. The American Water brand has disrupted the category with humor and an edgy packaging design, keeping that rebellious spirit intact. What we key to its future growth, its lead marketer tells us. In congruously, that's a word I really enjoy, named water brand Liquid Death has grown quickly and impressively.

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incongruously. I'm just horrible. Horrible word. Yeah. It's explanation for the success it has enjoyed is approaching its marketing like a creator rather than a brand. Is this back to what we were talking about earlier? Stop thinking about selling, start thinking about entertaining and educating and branded content. This is exactly what they're saying here. Similar type approach, but I will say they've put on a master class for

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building a brand, it's water, man. It's freaking not even like the best water owner. It's like they put water to can and it's all about the brand. I mean. They've done a great job. They sold, I was a huge consumer of Liquid Death when it first came out. Yeah. A lot of my military buddies were on it early. And I, like you said, I love sparkling water.

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But I see a lot of bros might not be reaching for a LaCroix or a bubbly where this they're like, oh yeah, dude. They're saying there's so many puns and I think it's obviously murder your thirst. Murder your thirst is so good. Yes, Coke passed away. It's a perfect example of like you said it's water. It's canned water. It shows the power of creative marketing. It's not even in like Uber like taste great.

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packaging. It's in a can and people are drinking it. They're killing it. The puns never end. Also 16 ounce can. It's like a nice little tall boy. Yeah. It's cheaper. I think my energy drinks are cheaper. It's yeah. It's not expensive. Yeah. It does like that just shows you the power of brand when done right. And the power of

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developing a category specifically targeted to a younger audience that wanted like, we look and they're doing something good. We want people drinking more water. We need them drinking more water. And you know how you don't get them drinking more water is putting it in a boring thing and going, drink more water right now. You need to drink more water. No, they made it entertaining and they'd laugh and they go, well, shit, I'll drink some more water. I have some liquid death. I'm in the power.

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I'm gonna murder this shooter now. Give me that. Yeah. I'm hydrated AF. I gotta go to rehab to get off this liquid death. It's brilliant. And it's creative. And it's hard to be brilliant and creative. And this is why like everyone doesn't do it. You know? But it takes.

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a thoughtful approach, an approach that leverages the time period that we're in and understands who their target is. I don't see a lot of 60-year-olds sitting around drinking liquid death, but that's not the point. The point is that they've become a multi-million dollar, like tenfold brand targeting a younger generation that wants to be a lawyer or reverend.

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but also wants the association of being tied to that brand and building a community around it. So, like them, glad we had this on here. We've always appreciated their marketing and it ties into, look, they're a creator, not a brand. They're a creator, not a company. That's how they think of themselves. And I think if you'll, that's the lens. You have to, it's like, you have to forge yourself into that lens. Like,

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It's hard. I agree. I feel like that's what we do. Not to toot our own horn. Yeah. But that's exactly what we're trying to do. Hey, be relatable. Talk about shit that, you know, as a real person, but try to educate and entertain and not just go, here's the news and there's this and there's that. And like, you've had enough of that. I think, I think people over that. Exactly.

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Finally today, YouTube dominates TV streaming in the US. Per Nielsen's latest report, rules that YouTube maintains its dominance in TV streaming in the US, holding the top spot for the 12th consecutive month with 8.6% of TV viewing. YouTube surpasses Netflix, which holds 7.9%. More people are watching YouTube than Netflix. Platform boasts over 1 billion hours of daily content watched on TVs.

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indicating a preference for user generated videos over traditional TV shows, particularly among G and Gen Z viewers. I love it when our show starts to build all towards the same point. And that's what this is. That's all, it's all building. Like you see what's happening here. We're the TV. This is the TV. We're the broadcast. We are the TV station and brands can be TV stations.

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And people can be TV stations. Now I'm using that language because that's what people understand. Gen Z don't really understand that. They just say this is what I watch is what I feel like watching. 45 to 65 year olds think of it as still okay. What TV show am I watching?

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One billion hours of daily content watched on TV a day. Sometimes we talk about stats and it like doesn't sink in. Like it just becomes numbers. But this is the future media. This is what people do. They don't necessarily wanna watch a overly produced, unauthentic take on anything, even the show.

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Like, so, if people watch what they want to watch, like, this isn't like a parlor trick. This is just the reality of what people are interested in now. And you either embrace this or you don't. But let me tell you, if you don't, it's to your own peril. All we could do, we could lead you to the liquid death, water, but we can't make you drink it.

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Let's be dunking head under. We're going to duck your head under. We're going to murder your thirst. I love it. That's all we have today. I hope you'll go listen to Christian and I. I have a show called Vibe Science, Alternative Wellness. We are making alternative wellness the only alternative. We live in a world with overhype on pharmaceuticals and the old way of medicine and wellness. We're shining the light.

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Amal the other ways for personalized wellness, recovery and treatments. So give that a shout. Vibe Science, you'll see that linked in both Chris and I's profile as we go forward. So we appreciate you giving that some love. Any final words, my friend? Hope everyone have a great weekend and go murder your thirst. Yes. Braided content, baby. The future of media. Stay hydrated.

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You know where to find us, theradcast.com. Search for liquid death. Search for branded content. That search bar is under used, but it's got high value. You can find all the highlight clips, full episode, links to all of our social profiles. Stay safe out there. We appreciate you for making us number one. We'll see you next time on the Radcast.

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To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, v.rad.cast or at Ryan Alford. Stay radical.