We explore CES's futuristic AI bartenders, discuss the unexpected NFL viewership surge, and dissect the innovative marketing approaches of brands like Tito's Handmade Vodka and Bounty Paper Towels. Tune in for insightful banter and a unique take on the week's top stories.
Welcome, Radcast enthusiasts! Get ready for another captivating episode! In today's edition, we're diving into a myriad of intriguing topics, from the futuristic AI bartenders showcased at the Consumer Electronics Show (CES) to the unexpected surge in NFL viewership and the innovative marketing strategies of brands like Tito's Handmade Vodka and Bounty Paper Towels. Join us as we dissect the week's most significant stories, add our unique spin to the headlines, and explore the ever-evolving landscape of business and entertainment. Stick around for engaging banter, thoughtful insights, and perhaps a surprise or two. Tune in here now where business meets entertainment, and the news takes center stage!
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00:00
You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.
00:13
Here's your host, Ryan Alford. What's up guys? Welcome to the latest edition of the Radcast. It's Friday, January 12th, 2024, our weekly marketing and business news of the week and our favorite small talk with my best friend, my good buddy, my little buddy, Chris Hansen. What's up brother? What's up my man, how are you? I'm good.
00:43
I'm happy to be here. Happy to do another weekly news Radcast, brother. I know, it is. And the people they need. Bringing the people the news they need and the news they don't and a little in between. Yeah, that's for sure. Oh, it's been a good week for you. We got this week. Been a good week so far? Yeah, man, I feel like we're back in the swing of things in 2024. Yep, getting into mid January already. It's wild.
01:13
I feel like Christmas will be March 15th. And then we're like, whoa, it's getting warm in the spring. The faster we get out of these winter doldrums, the better. We've got this cold front coming through highs in the mid 40s here. The Carolinas is just not natural, man. It's no bueno. What's the weather? What's the temp in Miami today?
01:34
About 75. Oh God. Nice. Yeah. 75 and sunny. I will say that it's been, it's been nasty though, the past couple of days. Just cloudy and dull. Yep. I think everyone on the East Coast is getting a little bit of weather right now. Yes. We had rain, galore, we had flooding, all galore here at the office, but hopefully everyone's dry, warm, and safe out there wherever you are, whenever you are.
02:02
where you might be listening, whether you're on the treadmill, if you're running, driving in the car, or making a sandwich at the house, you never know. But we appreciate you for making us the number one show on Apple in marketing and business. And the Consumer Electronics Show is going on pretty much as we speak, Chris. And this first article would come to us from our good friends at NBC.
02:27
Those guys are. Send them guys over to NBC. We love them. We love those guys in NBC News. Everything's about AI now, right? We all know that. And so this one tickled my fancy. It could be a mocktail for you, but an AI bartender makes drinks based on customers' moods. The CES show, that's the Consumer Electronic Show for me and you.
02:55
in Las Vegas is featuring a new kind of bartender, an AI powered robot that will mix you a drink based on your mood. It's basically we're moving to robots in the house, I'm telling you, we're gonna have it. The robot's gonna be like, no sir, you're not having a whiskey Coke. We're gonna make you something else because we need to fix that mood right now. But let's think about how, let me just give everybody. So I'm gonna ground everyone in time and place here with a movie.
03:24
So in Rocky three, my numbers might be wrong, but I think it's Rocky three. This is when it was Mr. T. Rocky gave one of his trainer buddies a housekeeper robot that like went around and would like talk to him. As my math recalls, this is like late eighties. And in the late eighties, we had a housekeeper robots that I guess the very rich and wealthy had.
03:54
They certainly didn't have the AI capabilities, but now we're just now moving towards the AI bartender. So are we ahead or are we behind folks? That's what I want to know. If you don't remember that, you need to go watch that Rocky movie. I just remembered that when it made me think of this one, seeing this. And I'm like, okay, imagine in your house, she had a housekeeper, a bartender, an all in one AI robot.
04:17
Can we not like also program it to do some more like useful stuff? Yeah. Cut the grass. What else can you do for me to help my mood besides making a drink? Can you clean, do my laundry? Yeah, exactly. It helped me out with the important decisions here. Exactly. Can you fold my clothes? Can you wash the dishes? And I got, I'm all for a drink, but let's get practical here with what these robots can do.
04:41
I'm told me we're just stuck at the Roomba. You got to have more coming at me than the Roomba. I can we put a body on the Roomba? I love my Roomba. Yeah. Everybody seems to swear about those things and I don't know. We're probably like, like a family in a house with all hardwoods, like most likely that should have a room, but don't. I don't know. I'm a skeptic. I feel like I, I don't know.
05:07
Want to punt that thing about if you came zooming by me or does it come out while you're sleeping? And then I hear it at night. I, you said when it goes out, if honestly, those days I'll stand there for four minutes and just watch it. And I'm like, man, it's productive at his job. I'm like, how does it get around those cords? Especially in this corner where I record at it's around it on camera, there's cords and wires everywhere. And it's, is it just avoid them? It does a good job.
05:36
Yeah, it'll get stuck for a few minutes. And I'm not gonna lie, I was watching it the other day and I was like, and they're telling us these things are gonna kill us. This thing can't even figure out how to get around this cord right now. We should set up a video trying to trick the Roomba. This cord's and shit everywhere. The house market really is. That's what I picture they do in the R&D. They're just like, all right, let's throw a bunch of random shit on the ground and obstacles and see what this thing can do. I'm gonna throw some thumb tacks, some three in one oil.
06:05
get this thing sliding all over the place. She sucks. Congratulations if you're a Michigan fan. It's not a sports show, but we're dudes and a lot of dudes listen. A lot of Michigan fans, women, it's not just a dude thing by the way. My wife was into it. We were watching it. But it's historically that dudes sitting around couches like overeating, over drinking, but no, it was a better team.
06:34
And man handled Washington. And did you watch any of that game? And didn't I saw like the highlights on social media, but I didn't sit down and watch it. It was good. First half. Lily Michigan was going to pound them. They ultimately ended up pounding them, but it was an entertaining game for the most part. It's amazing what cheating will do for you. Congratulations.
07:00
Oh, I'm gonna get some hate mail for that. They say cheaters never win. I'd like to beg to differ. They've been doing sign stealing or whatever they've been doing. Congratulations to the cheaters. Now that I don't, who knows? Some of that stuff is so bogus. Stealing signs, like every team is at stealing signs. Come on, man. Like doing some scouting. All he's doing is like deploying NFL tactics in college.
07:29
Let's make the guys sit out for a couple of games. That's dumb. Anyway, congrats to Michigan. They do deserve it. I don't think they're cheaters. I just think the game is whack and someone had it out for them. It'd be interesting if all the hard boss sticks around and goes back to the NFL. You probably going to say screw it after dealing with that bullshit. So congratulations. Yeah. Wolverines. They do have one of the best mascots in like jerseys. So we wouldn't want to be a Wolverine. You got some of these mascots that are like.
07:59
Eh, at least I grew up with a tiger. That was ours. Tigers, Wolverines. That's tough. Yeah. UCF was the, it was the golden Knights and they changed to the Knights, but I never felt like that was honest. I didn't think that was a bad-ass mascot. I was, I was more of like a Seminole fan, Gator fan. Seminole's cool. Like Alabama, the
08:24
Look at their mascot. Okay, Crimson Tide sounds cool. But then they're like absolute the animal or something. It's like an elephant Yeah, I don't know the connection there. Yeah, that's past my knowledge base for the For the they play good football. They do play good football. Don't always make up who it is. So congrats to Michigan and Look back to marketing Lots of commercials, but let me tell you for as big as that game was and how many people were watching it
08:52
It's the same commercials over and over again. They weren't even new commercials. And I know it's not the super bowl, but geez, can we get some fresh commercials or something that was the same shit over and over again? If I see John Travolta is Santa Claus one more time dancing to whatever it is on the Capitol one, it's look, it's January 10th, like eighth or whatever it was like Christmas was three weeks ago, two weeks ago. So we go like, I love Santa Claus, but it's anybody, but there, they must be, they must've gotten good rankings.
09:21
are good ratings for that commercial to start. I guarantee their scores were high and so they've been wearing that shit out. And even my wife was like, the first time she saw it, oh, I like that commercial, fun music. And now she was like all but throwing plates through the TV. All right, I'm over it. But T-O-M-A people, top of my awareness, they got it, capital one. Already have one. I got my adventure card. Getting those points, baby. I will say, I'll take time to say I'll be in Mexico.
09:51
On Saturday, family's headed out of town. A little R&R for the Alphards. So I will be subbing one of my tie about this time tomorrow, Chris. Just for the record. I love that for you. I really do. I really hope it's an AI bartender though. He does speak Spanish. I'll bounce you about your ass next. That's only speaks Spanish. Then he can guess my mood. No, senor. My grita per a T.
10:20
I know best, not you. Yes, por favor. I bartender, I love Mexico. We go there every year almost. Good people, good fun. Gets a bad rap on the news. It's not all. Totally agree. Lot of good people down there. Don't believe the news. Don't believe everything. Don't get it wrong, I don't want our borders being crushed. So I'm not saying that. But the people are amazing. Shout out to the Mexican people and the offers are coming.
10:49
for some loving for you and for us. The NFL sees huge spikes in TV viewers. It's also comes from our friends, good friends in it. It's in its biggest season since 2015. So the ranking, the ratings are up folks for the NFL and it's all due to Taylor Swift. I was just going to ask, what do you think this is because of the Kelsey Swift?
11:13
Love entanglements. I don't think it hurts. I'll tell you that. I don't think it's all that. No, definitely not. Those videos are hurling in the box suites at the games is it's great marketing. It says the NFL's regular seeding games drew an average of 17.9 million viewers matching the second highest figure since 1995. This restaurant represents a 7% increase from the previous season attributed to the league's newest television contracts.
11:41
and at least 24% growth in two of the five packages. Notably, 2015 holds the record with an average of 18.1 million viewers. I think there's more places to watch it. I think YouTube took on and did a really good job marketing the NFL Sunday ticket package. And then I think there's just, yeah, prime video on Thursday nights. There's more places to watch it. So I think the total opportunity with streaming and things like that's gotten better.
12:12
And I do think there's like these subplots. I mean, I think the Taylor Swift played into it a little bit, but you're not. Look, the Packers bears game viewership didn't go up because of Taylor Swift, like it's like, I think individual games with the chiefs, certainly probably spike. But I do think it's, it brought more. It may have a halo effect by bringing a new audience in the game. And then maybe they're sticking around.
12:40
Do you think with now the kind of the normalization of the sports betting too, where, yeah, that's become much, at least for a guy like me, that would get me more into, if I'm betting on these games, I'm going to, my viewership is going up a hundred percent. There's a direct correlation with the legalization increasing in betting the opportunity to bet ESPN bet, like all these things that are making it more major.
13:09
And then more people watching it. Cause I can tell you this, this, if you got a little wager in the game, you're more likely to watch it. I'm a little bit, I'm invested. Literally. Yeah. And so I think as that proliferates, it's better for the NFL. And so what does this mean from a marketing and business standpoint? Unfortunately, the big get bigger. Cause if you can afford a sponsorship and, or tying your name or having any
13:39
It's going to be good. That's why you're seeing things like, okay, non-trust things like wine. If you've noticed the official sponsor of like wine sponsor is almost a barefoot. Like one of the, one of the bit, the wine drinks you can, I think it's barefoot is the name of it, but you can get it, Justin or barefoot. Yeah. So that you can get in this any, every growth grocery store. And so you're seeing the commercial that that's not something you would normally seem tied to it, but people just know the scale and scope.
14:09
And you know that there's both men and women and look why it's gotten more popular, might skew towards women. And so there's a ton of women watching the NFL too. So you've got these audiences increasing. And so tying yourself to the NFL and football and look, here's your little inside tip coming up. It's early playoffs just starting. So go ahead and plan. You can't use the word Superbowl, but you can say the big game. So in your marketing.
14:38
As you start doing it, saying, come out and watch the big game. Or we've got, you're selling TVs, selling furniture. You're selling anything related to a Superbowl experience. Just talk about the big game. That's what they do. You're going to see a lot of that language coming up. The big games coming up there and go ahead and start planning the Superbowl parties. And if you're a brand, tie yourself to NFL. Not a bad place to be. If you could, if you can afford it, if you can't.
15:08
then you just get smart and indirectly do it. Host watch parties, those kind of things. So more to come there. And if you want to learn from me directly, join my newsletter, ryanolford.com backslash newsletter. Sign up, I give daily advice on marketing, personal branding, podcasting, life. Give that a shout, join that, it's free, it's daily. Just like this show, give away our best advice. The Tito's, back to liquor. Had to get back quickly, Chris.
15:37
Get back to it. Tito's introduces, this show is, Tito's introduces a roguish spokes cart in rye rebuke of celebrity liquor ads, okay. Tito's Handmade Vodka, an Austin, Texas based brand, is launching its first ever brand platform with Tito's. Is the name of that?
16:03
featuring four new commercials without any celebrity endorsements. Instead, the ads created by a creative company to be named feature a unique spokes cart, a drinks cart that appears in various scenarios, enhancing the moments with its presence in Tito's vodka, designed to reflect Tito's brand qualities, laid back, warm, and a bit imperfect, mirroring the handcrafted nature of the vodka.
16:30
The new advertising approach will be used across social and digital platforms. The initiative marks a shift towards a unifying brand platform for Tito's, aiming for consistency across various marketing channels. It's currently the top spirits brand in the US by retail dollars. Interesting enough, I remember when it was nothing. I remember when that stuff first started taking off like 15 years ago or something. Tito's, you guys have Tito's? You know.
16:59
But, and I personally don't think it tastes that great and I'm not a huge vodka drinker, but anyway, this episode not brought to you by Tito's, but Kettle One's actually where it's at. If you want the best vodka, the best price. Kettle One can sponsor us. But here's the deal, I do like, it's got spokes cart, I get it, spokesperson, spokes cart. At first I was like, that's a really hard word to say, but I get where they're going with this. They wanna make, all they're trying to do here is instead of making the celebrity the hero, they're making the product the hero. Which,
17:29
I get it, and it makes sense. I think it just means they don't really wanna pay for a spokesperson, or they only wanna pay a celebrity. And look, there's two sides of the coin when you do borrowed interest. So I believe in it personally, especially 99% of the time. It has value shared interest. But Tito's isn't wanting to share the stage with insert celebrity name here. They want the product to take center stage and to be.
17:59
the hero. So they're not sharing their own interest with the celebrity and vice versa, they're owning it themselves. And I think, look, when you are the number one spirits brand in the US, you have that top of mind awareness already. You probably play this game. I don't know that every brand can play that game, but I'd have to see the executions to truly evaluate. But that's what's happening from a marketing perspective. They don't want any shared or lost brand equity.
18:28
in sharing the stage along with they've probably spent their money elsewhere and don't really want to pay a celebrity million dollars to be in the commercial as well. So they have a spokes cart. This cart better be really good looking and have really big wheels or something like that. I have no comment. There has some shiny.
18:57
wheels on the, on those rims on those wheels. Who knows on that cart, not just the Tito's. Yeah, I'm interested to see it. I want to see the execution. Yeah, we'll see Tito's spokescard. Bounty and the NFL greats cleanup after wings and football talk. Partridge animals bounty paper towels is gearing up for the NFL playoffs and Superbowl with exclusive social content.
19:26
featuring football duos and messy game day wings. Campaign building on last year's Super Bowl focus includes a four and a half minute YouTube titled, Wingman Stories Spill the Sauce, featuring Rob Gronkowski, and Rob Gronkowski in every NFL commercial, and Julian Ellerman discussing their football careers while cleaning up with bounty towels. This series will continue with the second episode featuring.
19:52
Cincinnati Bengals players, Jamar Chase and T Higgins. Hey, I like T Higgins Clemson University, baby. Wide receiver you. Along with additional content featuring Philadelphia Eagles and Buffalo Bills players. Campaign aims to capitalize on the popularity of wings during the Super Bowl and position Bounty as the go-to paper towel choice for cleaning up the mess. All right, back to big brands get bigger. Partnering with NFL, wings, players, messes, Bounty.
20:21
The quicker picker-upper. That's good marketing. Top of mind, I knew that one. I didn't even think about it. Could you have named that camp? Could you have named that tagline right there, Chris? Yeah, for sure. Printed into my brain. Exactly. That is branding of- The quicker picker-upper county. Yeah, dude. Yeah. Remember it was like the big- The jingle. Yeah. They had the big giant dude like out in the woods, right? Well, none of them were the thing.
20:48
Bounty. Something like that. Yes. That was like a very old campaign. It egged myself. Like with streaming and everything else, you just don't see the classic ads like you used to. But I'm hoping I see some wings getting picked up by Rod and Grekowski. That's all I wanna say. I wanna see like wing sauce all over Rob's face. I could see that. Don't you feel like Grox everywhere a little bit? Yeah, he's a wild man.
21:16
But he good business guy, obviously, because he's. Yeah. And when you think about like after football, who's been as active in marketing, on shows, on NFL, more active than that guy. Like he's even if you're not watching football, you probably know who he is. And because he's a personality, a dude is. He's out there. He's partying. Yeah. Bro. It seems. Yeah. He's clearly.
21:46
more intelligent than people probably want to give him credit for, like being a football jock. And yeah, when he does an analysis, everything he's talking about and he's on every other commercial that's like menswear, he's like a Kevin Hart to me. He's kind of like auto insurance, capital one, whatever. Like he's doing it. Yes. He is. Props to him.
22:15
to VK, the official sponsor of the Radcast. Take a VK.com, V-A-Y-C-A-Y.com. I'm holding in my hand multiple jars of our Sleep Gummies. It's my favorite product. I don't trouble with sleep very much, but I keep this only thing I keep next to my bedside table, literally. Because if I have any thought that I'm gonna struggle with sleep that night.
22:43
I'm popping a half one of these babies. We believe in premium third party lab tested products and we do that with everything that we sell and low doses on stuff. It's not about getting high, it's about taking care of the mood or the need that you have in the moment. And that's one of my favorite and one of our favorite products. And we're restocking our two pack gummies because they're so popular. You can get a two pack and try it. We'll have that back up on the website soon, but look, let me tell you, you don't even need to wait for that.
23:12
You just need to go to takeavk.com, V-A-Y-C-A-Y. Check out those sleep gummies. Check out all of the products from VK, company that Chris and I own. Wanna be discreet and not discreet, undiscreet and transparent about that because we believe in the products and we want everyone to try them. Give them a shout out. We would appreciate it. Official sponsor of the Radcast.
23:41
My friend, we do have some social holidays that I just didn't think could be missed today. They're important ones. Well, film me in please. Don't let me miss out on these. I don't want you to miss out at all. Sunday is World Logic Day, so logic. First I was like, is this the rapper? But I think it's more a logic day. So I don't want any illogical discussion or talk on Sunday in my life. And I'll be in Mexico.
24:09
So there'll be a lot of illogical talk. Or, hey, actually it all makes sense then, Chris. My kids turn to do stuff. The place we're going is supposed to have the largest water park in Mexico. I don't know if that means a good thing or a bad thing. I don't have a good scale of what water parks normally would be in Mexico. That could be really large or really small. I don't know. But we'll see. There'll be no logic for the offers, but for everyone else, World Logic Day on Sunday.
24:38
I, of course, Monday, it's part of the reason we're going MLK Martin Luther King Jr. day, national holiday, great time and a great man that did a lot of great things for the countries do want to miss that. That is 15th note, all jokes put aside for that. The 16th is the last one. The 16th and 17th, the 16th is the international hot and spicy food day. It's mouthful pun intended.
25:05
But literally, I love spicy food. So, yeah, maybe I'll have some on Tuesday in Mexico. It sounds like- I had some spicy Mexican last night. There you go. And then the 17th- I need to plan again for the 16th. Yeah, the 17th, which is next Wednesday, I believe. If my math is right. I think my days are getting a little jangled, but maybe that's right, Thursday. I don't know. Anyway, I think it is, no, it's Wednesday, because today's the 10th. Today's the 10th one we're recording this show.
25:35
just for full transparency. We do record a couple of days ahead of time sometimes. But we release on the 12th. That's why you hear the date changes there. Little insider tip, transparency here on the show. I'm not trying to hide anything. It's impossible for us to record it all on that morning and get it out to you at 5 a.m. We do not get up at 1 a.m., Chris. We can admit that.
25:53
It was a great thing. But I wouldn't even be getting up. I would just be staying up if we were doing that at that point. Exactly. But January 17th, ditch your resolution day. I'm like, what nerd came up with this one? Could it not be like March 17th or something? Like we're going to, we're just going to throw those owl in on the 17th. I stuck to it for two and a half weeks. I'm ditching it. Yeah. All right. Oh, come on. You can work on it a little bit longer, right?
26:23
All right. Come on. Yeah. There you go. Don't celebrate that day. We don't want you to do that. Amazon, I did want to mention this. So pretty big deal happening on the 29th. If you have Amazon Prime, everyone, 200 million Americans, I would say 99% of people listening, probably have Amazon Prime. You want that two day free shipping. It used to be, not always two day anymore if you pay attention, but I'll save that soap box for another day. But
26:51
They, you get Prime Video on the 29th, they're gonna start showing ads to everyone on Prime Video. And it's gonna change the game for a lot of reasons, because number one, you can pay $3 if you don't wanna get the ads, but look, how many people are really gonna pay the $3 to not get the ads once it's already there? So one thing, if...
27:15
you had to make a change to, or signing up for it, but they're just gonna unlock it. People are just gonna start dealing with it. And so I think it's gonna change the game with streaming ads and things like that, because look, the scale and scope that Amazon has and how many people watch, there's a football, all the things that are on there, suddenly you're gonna have an ad experience within Amazon Prime Video. You're gonna see a ton of advertisers there and.
27:42
It is a pretty decent opportunity because of the scale and scope. County freaking people are on the platform. So that happens on the 29th of January, Chris. So if you're an Amazon Prime person, which most of you are, you watch the Amazon video, be ready for some ads because they're coming. Are you a Amazon video person? Yeah. I rotate between them, but I use it for sure. So I'm not.
28:10
for this, but I probably will be one of those to pay. Cause I did that with Hulu when they had ad or no ad. But you made those big Benjamins. You can afford that $3 a month. Never know, but I agree with you. I think how it's just being implemented. Yeah. I'm not going to immediately do it. I'll be like, all right, let's see what it, let's see what it's about. Exactly.
28:36
See if they, how relevant those ads are. If they're getting you all those, that good lubrication that you like, or if it's the body butter and the full body man's deodorant. Yes, I love that. Let's see how good their targeting is. Yes. Oh, that eyebrow removal kit, like all that stuff. Yeah, dude, all my favorite things. All your favorite things.
29:04
It's like Oprah's, Chris's favorite things. If they serve you up the right ads. It will be interesting how targeted they are. If they're, or if it's just like spray and pray, like everything. Is it gonna be like cable TV, or is it gonna be more like Instagram, is what I'm kinda on. Yeah. As far as targeting. Yeah, we'll see. I think you're gonna see a lot of pre-roll, post-roll, like on the videos that you click on. You're gonna have to watch a video, you're gonna watch an ad for it to click on.
29:31
Like right now, like when you watch, they already have ads in the football game because this broadcast like normal, but you're gonna see like whenever you click on a video, probably gonna get an ad, might get a mid roll. That means like halfway through the video or whatever you're watching programming, you get ads built in. And, but I will say this could be an opportunity. I'm hoping they keep it affordable for small to medium sized brands to run ads within it versus your traditional TV costs. Yeah. I'd pay attention to that.
30:01
pay attention to the numbers. We'll talk about it here. We'll keep talking about it and see. We'll probably be trialing it for a few of the companies we work with here at the agency. Let you know how it goes. The couple things to finish out. I don't know if you're a big electric car person. Honda announces a new line of electric cars, the Honda Zero Series. Honda's introduced two concept vehicles, part of the upcoming Zero Series at the CES show in Las Vegas.
30:27
The Honda Zero Series will begin production in 26, featuring a new H logo, as Honda's transition to electric vehicles. Wow, that's really progressive there. Going to the H logo for Honda. So I wonder how they got there. The company, having invested 40 billion, that's a B-b-b-billion, aims to introduce 30 new electric vehicles globally by 2030.
30:54
Honda previously announced plans to exclusively sell zero emission vehicles, unveiling the Zero Series, which reflects the automakers' commitment to advance. I brought this up because I thought, everything's moving electric, it seems like, for good, bad, or indifferent. I don't know how I feel about it, I certainly enjoy my gasoline guzzling, loud V8. But, but. Same. I don't know. I don't, if I can be convinced that it's really killing the environment, don't want to kill it, no. But I'm not convinced that producing batteries generates less issues.
31:23
Then gas though, I think that's the big debate. I see a lot of Teslas getting picked up off the side of the interstate. I know. They're running out of battery or whatever. It's just, I'm not there yet. They're cool. I just, not for me. Yeah. Not yet. I think it's been oversold so far. I think everything's promoted there. Still note the demand.
31:52
is quite there yet. But like everything else, we think it's coming before it actually does. And it takes a lot longer for those types of transitions. And for us to get over our V8s, our loud motors. I like revving mine up. I like the sound of a nice engine. Yeah. I know. I think that's all we have today on our marketing and business news. Any final words, Chris?
32:24
I hope everyone is off to a great new year and stick to your resolutions. Yeah. Don't ditch them on January 17th. Yeah, don't ditch them at all. But at least wait till March or April. If you're going to. Yeah, at least make it through the first quarter. I know. Come on, dude. I can't believe we're gonna have a holiday. That's the American way. Knowing we have social holidays for everything and ditch it out. Maybe just like ditch it for a day, which I still think is a little early.
32:50
But yeah, like bro, you don't need to break two and a half weeks and go to the gym. Come on. Yeah, exactly. Or whatever it is your resolution is. Yeah. No, I just hope everyone's off to a great new year. Staying warm and safe. Yes. Warm, safe and dry. And you might just have to move down to Miami with Chris to experience all those at once.
33:12
I don't know about safe, but yeah. If they're literally coming to the vacant lounge, that would be. Yes. The only fear might be storm licking them to death. Yeah. I know right. Be allowed bark followed by a lick. Exactly. Hey guys, you know, to find us the radcast.com more news coming next week on our new show title and new schedule that will be next week.
33:42
So more news on that. Theradcast.com though is where you find everything and all the highlight clips from today, all our other episodes. We've got some great guests coming up. We've had some great guests this week. If you didn't listen to this week's episode, you go hit the back button. Dr. Joel, you gotta, this is my longevity doctor. You gotta listen to that episode. Chris and I interviewed Joel and really got into like medicine, like the way it's taught. And then,
34:11
of course, like some of the practices that are coming into longevity, how to live not only a long life, but a long life well, which is the key. So hit the back button and check that out. And if you didn't check out the episode with Dr. with Dave Asprey, yeah, you need to go back to the Bulletproof, Mr. Bulletproof, very insightful. Look, we got the, we're just kicking off the new year, health, wellness, about resolutions. We want to live long, we want the hacks, we want the medicine and.
34:40
You want the vacay. V-A-Y-C-O-Y, the only way to truly vacay. For Chris Hansen in Miami, I'm Ryan Alford. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, v.rad.cast or at Ryan Alford. Stay radical.