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You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

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Here's your host, Ryan Alford.

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Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, March 24th, our weekly marketing, advertising, business news of the week. Christina Yasi, what's up? Oh, you know, dreary day. Dreary day here in the Carolinas. It's going to be a hot one today.

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Yes, Friday's supposed to be 80 degrees. Oh, yes. It was 50 on Wednesday. That's what it was. And it's 80 on today. Too many day K's. I'm... Did you go have a little stay K with the day K? I almost took one this morning. I'm not going to lie to you. I was like, do I want to take this or Prozac? What should I do? Prozac one. Oh, hey, whatever. Hey.

01:16
Take them if you got them. What's that say? Yeah, drop them if you got them, smoke them if you got them. Something like that. If you got it flaunted, I don't know. Yeah, so our producer day, Sager's birthday. Happy birthday, Sager. So- Welcome to the team. Yeah, helping out here on the ones and the twos and, hey, on his birthday. On his birthday. Breaking the seal on his birthday on the news episode. So happy birthday to Sager. Breaking the seal. Yeah.

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You remember that acronym. You know what I'm talking about. Then you just never stop. Please explain it. In other words, in other words, Sawyer's never gonna be let off the news episode. Like it never ends once you break the seal, right? There's other acronyms that will- The rule of not peeing when you got to drink. I know. Don't break the seal. It is true though. Oh, it's so true. It's so true. It's funny like, cause-

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For some reason, you can drink like eight to ten drinks and be fine. But then once you go, you're going to be there the whole evening. Yeah, I know that works anyway. Bodies. You never know what angles we're going to go down here on the Radcast. So it's radical. Positively unhinged. Speaking of unhinged, Jack Daniels has a lawsuit against a toy maker, a dog toy maker, and it's going to the Supreme Court. That's how big a deal.

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What's the name of this bottle again? So the toy is called Badspaniels to play on Jack Daniels, as it were. And instead of saying what old number seven, it says the old number two on your Tennessee carpet, which is where the almost like the defamation piece of this lawsuit's coming in. Jack Daniels doesn't want to be associated with my first reaction. Is Jack Daniels to lighten up? Because this is free marketing for them. Look.

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People know the difference between freaking dog toys and liquor. Right. And so you're getting your, yes, it's your likeness and yes, you have every right to sue. They've earned the branding, they have every right, but just because you can doesn't mean you always should because think how many dog lovers there are. Like, think of the PR that could go south, like for not just letting maybe this go. Right. And I know they're gonna say, we've spent billions of dollars on our brand to own it and all that, and it's right, but.

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You get some, but you're so recognizable that someone wants to do this product. And yes, maybe they're making a little money on your back, but you might make more money because you're getting more awareness out there with a whole different segment potentially. I don't know. That's my first response. And for it to go to the Supreme Court is what gets me the most. I mean, trademark infringement's a big deal, but this strikes me as...

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maybe just a little more marketing sense for the shared interest that might come from it versus. Or even like a publicity stunt. Yeah. That's almost how it feels. I would have had fun with it if I'm Jack Daniels. I like leaned into it or something. Yeah. You know, like I would have said, okay, you can use our branding, but we're gonna have the rights to use what you're doing on our channels, however we want. Since you've taken the number two route on us. Right. Then we're gonna lean into it and have fun.

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and you're not going to have any problems with this since you're using our branding. And, but no, we're going to just sue your ass. Right. I don't know. I think it's a, if I'm the CMO, I'm rethinking that, but maybe there's something deeper there that I'm not getting, but that's my first thought. We're of the same mind. Sure. At interest. And then there are, you know, fun whiskey brands like Bush Mills who unleashed sheep in a New York bar on St. Patrick's day. The sheep's names were Johnny, Jack and Jim. They're very cute. They were just

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Going about the bar on St. Patty's Day. You know, it's definitely a PR stunt, is what that's called. I'm not sure what else the point was, right? Right. Bushes, is this Bush Mills? Just the Lepore? Yeah, it was a reference to, so it was Jim, Jack, Jameau, and Johnny. So Jameson, Jim Beam, Jack Daniels, and Johnny Walker were all of the sheep we're after. Needed a little more context. Got it.

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OK, it's fun. It's adorable. Yeah, look at him. Look at him. Oh, I'll show the sheep for everybody on looking at home on the on the video. Adorable. I'm a very animal forward person. Dog dogs, whiskey, sheep, whiskey, bushmills, not sheep. Lions, not sheep. Shout out. Yeah. Some rad news. Yeah. We had Pedro's kill you in this week. Hope you saw that episode that launched on Tuesday. Pedro's was great.

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really raw and edgy. The first like 10 minutes of that episode was like really direct about his opinions, about what's happening in the world and really like I think what we netted was people just need to freaking harden up a little bit. Like we've gotten really soft on everything and everything doesn't need to have.

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a hard line opinion right or left. It needs to be some common sense. Have some nuance. Yeah, nuance. And ultimately, Baderose is doing a lot and has one of the most successful fitness franchises in the U.S. like over 900 locations. Damn. So talked a lot about business growing and some of the challenges through the pandemic. Owning a fitness franchise. So he's pivoted a lot. Super successful. Great guy. Check that out. Baderose Killian.

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launched on Tuesday. Next week, we're doing a little best of all the food people we've had on the show. All the cooks and chefs and we're calling it the Radcast versus food. I get it. No man versus food is Radcast versus food. So throwback the recipe to success. All the puns. I see what you did there. I see you did there. We've got Casey Webb. We have

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cooks here. Every chef. Well, we have had like contestants on like every other show. Master Chef and all the things. Yes. So check that out next week, next Tuesday. The best of all of our entrepreneurs in cooking and restaurant-terrism.

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Whatever you call it. Restaurant tour. I like restaurant tourism. I think that copyright trade bar resturant tourism. I like it. If you want some restaurant tourism quality meat, be sure to check out our sponsor. See the transition there you did. Seamless, thank you. Good Ranchers, they are an American owned meat company, meat delivery service. I tried their chicken last night actually. How was it? It was delightful. Yeah. I did some paprika, popped in the air fryer. I had a guest on yesterday.

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that is a doctor, Dr. Shaw, Dr. Amy Shaw. That'll be coming out soon. Really big influencer online about fasting and not eating processed food. She scared the shit out of me. And I got a nice like plug-in for Good Ranchers because she says people need to eat more clean meat. And I said, it's funny you say that. You're like, say no more fam. We have the best in the business as an official sponsor. Truly.

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Good Ranchers, goodranchers.com. Look, what is it? Six billion pounds of meat from outside the US get brought in and you don't ever know what you're eating. Unless you order direct to your house. Cause you go to the butcher. I don't care what that butcher says. He doesn't know where that meat came from sometimes. Or what that meat has been eating. Yes. Pesticides. So farm raged in the US and a good old American based company and a good family business. So use code RADCAST.

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simply Radcast. Just Radcast. Just Radcast. Get $30 off your first order and you can also win meat for a year. And they still have March meatness going on. They do. They it's pretty fun. I saw what they talk about the puns and all the stuff. We love the food puns. March meatness. Yes. Clever. Clever, clever. But look, here's the deal. We have four boys at home and

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It's you don't ever know, like you go to the store and you buy stuff like for dinners and stuff. But it's nice to have the flash frozen in the refrigerator, hamburger, chicken, steaks to pull out and not like feel like I had to go to the store to pick it up just for that night center. So it's been great. So like we pull out, have some burgers. I actually have two steaks sitting on the counter for. I'm like set for a year with what they sent me. Mine and the Allford family, it lasts about two weeks. Marshall and I, we are set for life.

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You're feeding Marshall now. Good Ranchers. He's the most spoiled cat on earth. Yes, yes, yes. That's true. But yes, great sponsor, great family run business and a great product. Go to GoodRanchers.com, tell them Radcast sent you. They got the meats. Moving on to our social media news. I had to Google this one because I didn't think that Mozilla still existed.

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Mozilla Firefox. I saw this too. I remember it being like a shitty app on my phone from like 10 years ago or 15 years ago. Didn't they go out of business? And I was like, oh no, that was Internet Explorer that no longer exists. Firefox. Was it Firefox? Yeah, Mozilla Firefox. The OG. But they are launching a new startup focused on trustworthy AI. Mozilla felt that existing AI models have worrisome implications and not enough was being done to curb the abuse.

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The company is funded by a $30 million seed investment from the Mozilla Foundation as a wholly owned subsidiary. So exciting. So I'm gonna tell you, I'm gonna say this out loud so it goes like we throw these terms around. Tell me this doesn't sound a little funny. Trustworthy artificial intelligence. Hmm. Trustworthy artificial just kind of like go opposite directions, right? Yeah, they feel conflicting. It's artificial intelligence, but it's trustworthy. Like.

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Oh, come on. But then again, if you have artificial limbs, now I'm getting in the weeds of the language. Like I would trust hopefully an artificial- You don't trust that peg leg. Mine's done just fine. You wouldn't even know. Arrrr. You wouldn't even know. But again, it just kind of feels like Mozilla is trying to be relevant. Yeah, no it is, but I joke.

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We're going to need some of this. Someone's going to have to be like, put some reins on this thing. Yeah, for the computers take over. Right. I still want to chat GPT four to take over five or to sabotage it before it ever comes out. It's a TV show waiting to happen. That's an HBO miniseries. But Mozilla can come back from the grave with Firefox. Yeah. I trust you. You know, Gotham deserves no box. I want to see what exactly this.

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in practice this looks like. You know, cause all I remember is a shitty Firefox browser that always closed like on certain sites. Well you only opened Mozilla to download other internet browsers. That was the only reason I was like, ah, I should get Chrome. It's kind of what I do with Safari now. You know, I hate to say that. See I still am a Safari stan, but I don't know why. No, mine's, I own a Safari. Never coming back. I have my Chrome only.

12:51
Would you would you say it was on a vacay? I would say it's on a vacay. It went on vacay to never stay forever. Mm hmm. Stay away forever. Yes. We have some Apple news as well. The Apple iPhone 15 Pro renders. They've got new buttons. Again, what is Apple doing? Who cares? Well, they're cheating the volume. I mean, this is what what's happened. Look, here's what's going on.

13:16
So the last like six years, there's been very little innovation in smartphones. And so now where it used to be, now we have a video camera. Like that was revolutionary 10 years ago. Or, you know, HD video camera, like those news. Now it's about the innovations have crawled to such that the buttons now, instead of one is two.

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instead of touch feel, it's haptic feel. We've really run out of innovations here on the smartphones. It was funny because I was using my son's iPhone 8 or something, and I'm like, it's just not demonstrably different. This ancient artifact. Yes, but it wasn't demonstrably different than my iPhone 14. I was like, because the iOS is the same, and I was like, yeah, the camera and certain things, of course, once I've done it,

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used it probably for a few hours. I'm like, this is how little true innovation there's been on smartphone. And this is why I kind of plugged the Samsung, at least having the folding screen, a large screen. I almost brought that in here today. It was gonna be my note. I think about that phone a lot, more than I want people to know. Cause I love the, the very tactile. I remember sitting in youth group as a kid, just like clicking my phone. Yeah. And so,

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There's an innovation issue and I think that's why iPhone sales have slowed down like over the last few years because the innovations just aren't that dramatic. Right, they feel like they're so much more tied to their aesthetic. I always had the latest phone, but the last couple of times, like, I've just been waiting to see, like, you know, keep...

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Like I kept the 13 forever, like, and then just kind of like had an upgrade or something, got the 14. Oh, yeah, I had an eight. There's no real convincing reason to switch. Right. Now, I'm convinced that Apple drains your battery and makes you have to switch. Yeah, it runs out. My 13 started was fine, fine, fine, fine. Then suddenly I can't make it through the day. Yeah. Like, like overnight. That's how my 12 is. And I'm pretty sure that was like.

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They sent a code through like this guy needs to upgrade. He's normally upgraded by now. I'm gonna take out three cells of this battery right here. How about four? Okay, you think I'll notice? All right. I mean, like I can hear them. They're discussing how many cells of my battery to take out like so that I feel like I have to upgrade. Buy a new one. I just bought a better charger. Ha ha ha ha. Or you just let the phone die. Yeah. Pop of AK and.

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trip off. That's what I'd rather do. That's what I'd do. And speaking of AK, about that time. It is about that time. The best third party lab tested CBD, I'm gonna say in the world, bold, bold claim, but I'm gonna say it anyway. We can make that claim here on the Radcast. I'll say it. I'll prove people wrong. They have disposables, Delta A, THC, and sleep gummies. Yes. And new topicals coming out. I'm so excited about it. And several others. They've got a multivitamin, and several new things coming out.

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This is a health and wellness company. This is not go to the gas station and I have no idea what they've put in it. You know, want the green ones or the blue ones? I'm like, shit, is this the matrix or what? I want something I know. And can trust, right? Like instead of having four beers tonight, I'm gonna have half a gummy and relax. Exactly. And know what I put in my body and it's natural. And not wake up hungover or. Exactly. With memory blocks from the night before. Yes.

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And so coming out with a lot more health and wellness products, and you can go visit them at TakeAVK.com. TakeAVK.com. All the products there. Yeah. Third party tested every one of them. You know what's in it, the ingredients, different strengths. So first and really only that are really legitimizing this category to more of what it should be, which is health and wellness and not this.

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hippie trippy under the radar stuff. Because again, these are natural products and it needs to be treated as such. So proud to sponsor with VK. Go to take a vacay.com and again, tell on the Radcast sent you. Onto our marketing news. I love this next article so much. An opera browser is adding chat GPT and AI to summarize the operas. Opera is integrating generative AI chat bots.

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powered by ChatGPT and ChatSonic into the desktop browsers Opera and OperaGX to write prompts and generate summaries of different articles. This has been really the addition of like the rebound of the browsers. Like I hadn't heard of the Opera browser in a while or Firefox slash Mozilla. Right. And all the things to ChatGPT. I mean, how many acronyms can we get in this business? Like AI, GT, Sonic, boom.

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It's Elon Musk's children, I'm telling you. It's kids. Oh, can we simplify some of this stuff, like call it what it really is. We're in this whole speeds and feeds thing again. This is where I remember sitting in the boardroom of Verizon and they're like, we have 500 million hertz downloads and we have 5G and the 4G networks coming out with LTE. When LTE comes out, we get AGI and BP. What does it do for customers? Why do they care?

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It makes it faster so they get things done and they get more time back in their day. OK, let's talk about that. And so that TBD, that Sonic, like again, this is news, but let's let's talk about what are the benefits. Right. How is this actually helpful and why would it make me want to use it? Just integrated for text input, image outputs, input, output in like that's like you were rapping for a second over there. It's the stupidest shit.

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They don't know how to talk about this stuff. Like in consumer- Right, so they just say words. And they say words because this is all for like investors and like people like getting, okay, now suddenly Opera has a higher valuation because they put AI in the name. Like that's what this is- Now we're relevant. Yeah. Because we're using AI. And no one's gonna use it because Google's gonna come out with a better version on their browser and they're gonna use it there. They might use Bing because they have gotten ahead of it. But anyway.

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it's time to start turning this into like translating like what people can do with it, what, how it makes your life easier. Right. And so it makes writing blog posts a lot easier. I'll say that. So yeah, a full disclosure, I definitely didn't think of opera as a browser and I thought that it was chat GPT writing summaries of operas. Um, so that's where my head was at. There you have it. It's totally confusing. Uh, no opera. You, that was the name of a browser. I'm like, this is like bringing back all the memories of like the shitty.

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browsers are on smartphones in 2008, you know? Back in the day. Yeah, blackberries and you know, all that stuff. Droids. Droids were all right. We know you have a soft spot, we understand. This next one, Northwest Mutual and Pinterest are teaming up to give free financial advice to Gen Z. From pinning to planning, aims to demystify the financial weight tied to major life steps to help educate the next generation.

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Is Gen Z big on Pinterest? Yeah. Yeah, big time. I love seeing these stodgy companies, you know, like, at least attempt to reach out to reach out to the younger generation where they need to and sort of make this on their terms. So I like seeing that. I mean, Pinterest is such an education platform, you know, about education, inspiration, about everything else. I think it makes a lot of sense to. How's it going, Pinterest?

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Oh, daily. Okay. Daily. Inspiration? Yeah. And it's just like if I want to scroll, but I don't want to feel like I'm over stimulated, then I'll like put a podcast on or put music on and. The exact opposite of TikTok. Exactly. So like if you look over the dictionary, like the or what is it? The non thesaurus, what is it called when you're? Antonyms and synonyms. The antonyms.

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The antonym of the antonym antithesis, antithesis, antonym of TikTok is Pinterest. Yeah, essentially. Yeah, I think so. So it's cool. This is one of those, show me the results. Show me the uptick in Gen Z, like policies or, you know, whatever they're selling to this audience. I would think it would go up, but I'd like to see the data. Stay tuned. I'm sure it's coming.

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And our last article to close up the podcast is with Ford trucks, and they are shifting toward a purpose in their latest built Ford proud installment. The move signals a shift by Ford to integrate more emotionally driven tactics into their marketing. Look, I have a soft place in my heart for Ford. Like, I don't know, that's because I was always like an old Ford Mustang, like US, like, I don't know.

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All American, I don't know. Maybe not even the cheese, but more than all American stuff. And my father-in-law's like got a 66. That's pretty sweet. But it's this makes sense for them. I think they need to lean into this heritage more. And I think there's.

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They've been doing pretty well overall. Susie Dearing, who's the chief marketing officer for Ford, old client of mine, Susie, shout out to you, doing a great job with the marketing at Ford. I think I've seen a difference in the last couple years. And they're really on the cutting edge with a lot of the electric stuff, the F-150 electric car and stuff. But I think they can continue to lean into this heritage and I think it will bring additional benefits to them. And I think there's a huge market for that and kind of like,

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I don't know, leaning into that emotional side of the purchase. Right, as opposed to this loud, messy, kind of almost bro-y mentality that you can associate with. Yeah, it's kind of the opposite of like, like Ram trucks. Right. I feel like Ram could own this space a little bit too, but like they just kind of go, and that's their audience. I get it. Yeah, yeah, yeah. But I think this is where Ford can have a little bit of nuance. I think it's been smart, so. Totally.

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Keep at it, Susie. Oh, it's been a good episode. It's been a good episode. Short, sweet, to the point. Final thing I wanna note, if you're out there wanting to leverage personal branding, we're having an event May 10th and 11th, the Radical Authority Accelerator here. We're gonna literally generate six months of content for you in two days. So you're out there, maybe you're listening, you're a leader in your space, or you've tried to get social media working for you on your personal brand. This is the event you wanna sign up for.

24:04
Go to my page at Ryan Alford on Instagram, send me a DM. You need to get in on this. It's incredible value. And again, we're gonna jumpstart your personal branding. World-class content in two days and learning lessons, the A to Z plan for how we've grown radical, the Radcast, my personal brand the last five years to verify it on every platform and over eight figures in revenue. Check it out. Come see me at Ryan Alford on May 10th and 11th. That's when, but you gotta get in where this is limited.

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30 people total. And I think about a third of those are already spoken for. So send me a DM. You won't wanna miss it, especially if you're trying to jumpstart your personal brand. Any final words? I think you covered it. Very good. We appreciate everyone out there. You know where to find us? Theradcast.com.

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our producer today, Saga Rice, Christina Yassi, Ryan Alford, we'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, v.rad.cast or at Ryan Alford. Stay radical.