The Week of March 29 | Deep Fakes Are Spreading Putting Cre…

In this episode of Right About Now, Ryan Alford and Chris Hansen discuss recent events, including the raid on Diddy's house by the feds and…

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March 29, 2024

The Week of March 29 | Deep Fakes Are Spreading Putting Creator And Brand Safety At Risk

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In this episode of Right About Now, Ryan Alford and Chris Hansen discuss recent events, including the raid on Diddy's house by the feds and the NCAA March Madness basketball tournament. They then delve into the topic of Google losing ground to Instagram and TikTok in local search, highlighting the shifting preferences of different age groups. The hosts also talk about Amazon partnering with Mr. Beast for a reality competition series and Snapchat launching sponsored AR filters. They touch on the dangers of deepfakes and the impact on brand safety. Lastly, they discuss the popularity of women's basketball and the sellout of ad inventory for the Women's Final Four and Championship games. The episode concludes with a promotion for MacFox Bikes and closing remarks.

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Show Notes

Takeaways

Google is losing ground to Instagram and TikTok in local search, particularly among Gen Z users.
Amazon has partnered with Mr. Beast for a reality competition series on Prime Video.
Snapchat has launched sponsored AR filters as a new ad option.
The rise of deepfakes poses risks to creator and brand safety.
Women's basketball is gaining popularity, as evidenced by the sellout of ad inventory for the Women's Final Four and Championship games.

Chapters

00:00 Introduction and Discussion of Recent Events

07:45 Google Losing Ground to Instagram and TikTok in Local Search

15:39 Amazon Partners with Mr. Beast for Reality Competition Series

23:13 Deepfakes and Brand Safety

28:20 Women's Final Four and Championship Games Sell Out Ad Inventory

31:20 Promotion of MacFox Bikes

33:17 Conclusion and Closing Remarks

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