00:01
You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

00:23
Here's your host, Ryan Alford. Hey, guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, February 10th, one day after my sister's birthday. Happy birthday, Ryan's sister, Stephanie. Yes. Good for her. Did you celebrate? Did you have cake? Oh, we had lots of cake and we ate it, too. Mm hmm. There you go. Best way to have it. Yeah. My opinion.

00:53
She's 50. You can't tell us that five redacted Nicholas. Take it out. Five zero. Good for it. Is this the one I met? Yes, I would only have one million years without that. Yeah. In a million years. Good. Good offer, jeans. Yeah. Those genetics. Hopefully they stick around for yours truly. You're doing OK. Yes. Well, we'll see. It's a.

01:21
In a good week, what's happening? Oh, that's happened. You know, pop culture is the season sports the word season. You got Super Bowl season breaking records. Yeah. Many fronts. March Madness starts in a couple of weeks. I know it's like all around us. Right. The big super the big game. Like you say that way, if we were promoting it like literally the Super Bowl, like when you see you'll watch a TV commercial. Here's a little inside scoop for the ad business.

01:50
the way you promote and get the shared interest for the Super Bowl without saying, because you can't say the Super Bowl, it's trademarked. Like we can say on this show, because we're a news and talk show. We're not marketing or we're not like trying to get. I didn't know this. But like if you'll see like a local, a local store that obviously has, doesn't have a budget, like do a TV commercial. Like if they're selling electronics. Get snacks for the big game or something. Yes, or you need a new TV for the big game.

02:20
That story of saying the Super Bowl that's so interesting without saying it they won't say the Super Bowl in the commercial Huh cuz they can get sued right so good stuff. Yeah, there you have it so be careful if you put Super Bowl in your head get sued and Not be in business anymore per bowl. I'll stop Records yeah failed is what I did there. That's what I did there, but it's fine

02:46
But speaking of the big game, dear LeBron James broke the NBA scoring record. What? Last night, two days ago. Yes, two days ago, Kurt B. Crane, the Abdul-Jabbar's record. Now the most points ever scored. I mean, the longevity that he's had, like I remember when he came out, like he was one of the first like out of high school was like Kevin Garnett was like one of the original. And I played with Kevin, actually from South Carolina. I played at Malden High School.

03:15
We kick some ass on a team that never lost. And the. But LeBron, I feel like it was a while ago. Yeah, like right out of school. Right. He is just the amount of hours like longevity he's had to like get this record. He's still one of the best players in the game. Unbelievable. And.

03:38
You know, he's like the Tom Brady of basketball. I feel bad, too, because he's had on a team that I don't think has a chance to win it this year. Sure. And it's like a shame because like he's still so great. Yeah. Yeah. Yeah. I hear that. But I mean, it's the NBA score. Probably it might get beat, but I don't know. I don't know if it's not any time soon. I don't think like maybe Luca is young enough for one of these younger guys that because he was like 23. He scores a ton of points. I don't know. But he's not going to stay healthy like right. LeBron's just longevity is like the right.

04:08
the unbelievable like he's 6'8", my size, 260. Like they have never been repeated. So we'll see, congrats to LeBron. Speaking of records, Beyonce, huh? Congrats to Beyonce for breaking the record for the most Grammys won. She has won 32 Grammys in her lifetime. You know, I'm very happily married.

04:29
But she is one of the most beautiful people on the planet. Oh, yeah, I agree. I think she's stunning. No, I think she's an absolute force too. Such a talent. Yeah. I mean, only 32. Did you just get old now? Like, oh, let's put it over there with the others. Well, it's interesting, though, because she's never won album of the year. And so there was kind of an upset this year when Harry Styles won because she's been nominated so many times and has won so many times but has never taken that award home. Total package. Right. Amazing.

04:58
Her and Jay-Z seem to still be kicking it. All their babies. Says a lot through what celebrity couples go through. Truly. That they've kind of battled through. Not that I've even been aware they've had troubles, but like most celebrities. And that's the key, right, is they keep it so private. Yeah. That's what I've gleaned from celebrity relationships. Smart people doing smart things and super freaking talented. Must suck to be them. Ha ha ha. Another musician who is no longer with us, RIP, but is in our news.

05:27
Michael Jackson's estate is nearing a music catalog sale worth 800 to 900 million dollars. Yeah. You make people wonder like another lesson in like marketing with why these music catalogs are worth so much. So they're drawing a lot of valuation because one, people buy these things and they have obviously the assets to do it, but then they bring residual money. It's kind of like.

05:56
It was stocks that pay dividends every year. But this is like on another level because these music catalogs, these songs like Michael has umpteen hits and everything, the commercial usage in them, right. The streaming in them, the copyright specials, all the copyright stuff, all that stuff just keeps paying and paying over time. And now there's a musical and a biopic coming out and you get.

06:23
All of that. Yeah. And so like one Michael Jackson hit for like a big name commercial, like what is millions of dollars. So times, however many other times it gets used or commercialized and then it's still getting, you know, tens of millions of dollars in streaming. It's like royalties. You know, yeah, you buy it and you're getting the, but you're still getting to rent it out. Right.

06:49
You know, like, yeah, you're leasing the songs out. That's really that's a great analogy. That's really kind of how it is. But that's why these things are selling for so much. But let's just call it a billion dollars. What only 800, 900 million, right? Can we just round up? You know, I was just being Paris and the rest of the Jacksons are, I guess, not in bad shape or anything. I think they're doing just fine. I don't know how much of that they own, but I'm sure they're getting some peace. They're doing OK. You know, maybe just a tenth of it.

07:17
Yes. So Michael Jackson, what an artist, though. I mean, I know the the. He really encapsulated so many genres of music and so many like, I don't know, saying about everything. Right. And really his evolution from the Jackson five being like breaking away and being his own icon. Yeah. Just I mean, I still listen to a lot of his hits and like, oh, yeah. Throw it on. It's timeless. Thriller every year.

07:42
Yeah, and like, don't stop till you get enough. You kidding me? Throw that on at any time. And you're like, this is relevant today. Listen, listen. Oh, yeah. Gets me in my feelings. Oh, yeah. We'll get Nick in here dancing. There you go. The man in the mirror. Got your dancing shoes on, Nick? Not today. I need to bring them in. What are you talking about? You're supposed to say any shoes, dancing shoes for me. All shoes are dancing shoes. In these flops. Flip flopping it. I can check it up in these things now. Oh yeah. Slotters.

08:10
Hope you guys checked out this past week's episode, part two of Mike C Rocks Chiraco. Great episode, Mike's super cool. Really valuable insights on business and mindset. Great episode. Next week we've got a really good episode. We've got some of the best of the best of our ladies that have come on. The unbelievable entrepreneurs we've had on the show. All the best women in business and...

08:38
Oh, I'm staring at quite a few of them on the wall here. Yes, very diverse in their skill sets, but all bad asses in their own right. And I'm excited to put that out, share that. And I think you'll be impressed. You'll learn a lot and really great perspective. So look for that next week and get a special surprise coming in a couple of weeks. It's a tick tock viral hit.

09:05
That's all I'm gonna say. Ooh, teaser trailer. That'll be coming up. Really special guest. The guest of honor for all of our shows lately though has been Vagay. It truly has been, and I've been dabbling even more with their products. And I will say, while the sleep gummies are great and amazing and absolutely work for me, I've been taking Delta-8 gummies at night on the weekends because they like, knock me out.

09:33
and I have some really weird funky dreams, but it's like the best night's sleep I've ever had in my life. So, Vakay, best third party lab tested CBD in the country. You can check them out at takavakay.com. They've got disposables, delta-8, gummies, sleep gummies, all kinds of stuff, different strengths. If you're not a wimp like me, you can go up a little bit. But if you are a wimp like me, it's good stuff. It's not gonna mess you up.

10:00
Yeah. Low, medium, high. And I can speak from experience. Yes. Yes. Yes. So it's interesting to hear that they all they all have that sedative effect a little bit. Right. That's kind of part of the benefit. But like I said, I took half at work and I was still like able to get my shit done. It was a little bit harder. Yeah. But it's easier to deal with that day. I was figure out. Yeah. Yeah. So much more docile.

10:23
Yes, fight back as much over everything. She was opinionated, so I guess it worked. Yeah, that'd be another selling point, you know, for everyone out there, you know, someone who works to pay strong women. You can just take it. Hey, no, like I twisted that. Yes, I do. But no, it worked. Hey, it chilled Ashley out and we had events. This is true. Takes quite a bit. You took a little bit more than she should have, but still recovered. It's still great. It is.

10:51
Take AvayK.com, the official CBD sponsor of their adcast. Go give them some love, great products, third party tested as Christina mentioned, and this is the premium stuff, folks. Don't let the question what you're getting, good quality, and another way to relax with natural ingredients that will not surprise you in bad ways. Right, not gonna fuck with you. Yeah. For lack of a more cutthroat way of saying that. Yeah, but that's more directed in the reality of it, so.

11:20
Give them a shout out, takeoffak.com. Got some social media holidays. Yes, will you be celebrating National Guitar Day tomorrow? I would be if I had my guitar here in the room. I'll have to play it at home, I guess. There you go.

11:33
You can post a TikTok. There we go. National Guitar Day. Crossover. Shared interest. I never put that on social. I do listen. I always feel like that guy, though, like, you know, putting yourself on social media, playing the guitars, kind of like, I don't know. Listeners of the Radcast, please comment on this video and let us know that you want Ryan to post a TikTok of his guitar. You can play some Michael Jackson. That's a difficult get like the beat going or something. Sure, sure. And then National Inventors Day. Yeah.

12:03
It's also sad like invent your own guitar. Yes or invent something else else You know what I mean, it's funny. I think of entrepreneurs now, but inventors and authors are a little different. Yeah What's like the next thing that's gonna be invented like what's gonna be invented like

12:25
The metaverse has already been invented. Like how to get out. That's a good question. How to get out of the metaverse. Yeah, I think it'll be something internet related. A spaceship that gets you to Mars. Elaine's kinda like. I'd just settle for jet packs, you know? I'd settle for like. Flying cars would be awesome. Yeah. I know they've talked about that, but you know. That's one of those things that I'm like, it's out there. We just can't access it as the public. Get on it, Elon. Abe Lincoln's birthday. Yes, which is the same day as the Super Bowl. February 12th. Yeah.

12:55
So everything in moderation, including moderation, that's my favorite quote, supposedly a tribe to Abe Lincoln. I've heard some people say that's bullshit, but I'm sticking with it. It's a good quote nonetheless. It is, I mean, I'm very moderate on my moderation. Try to very, go really easy on how many things I'm moderate. So easy on going easy. Exactly. I'm gonna go easy on going easy on Sunday at the Super Bowl, so it could be in Asheville.

13:23
Vegas. Oh, for Valentine's Day. Yes. So I'll be getting away. So you'll be missing our social house watch party. I will be. I'll be in Asheville with a couples group, our supper club. Oh, so yes, that's a good enough reason. I will say this. I got to give a shout out to my boy, Jaron Johnston. We were at the Cadillac three concert last week. Holy moly. Awesome.

13:47
Amazing concert one of the best bands in music right now. They put on a show It's the three-piece band Cadillac three. Yeah, that sounded like there was 12 people on stage lights Camera action for a billion people. Yeah seems like super cool watching the show and then you know We did get on the tour bus after the show out with Jared and If you've heard of a thousand horses Michael Hobbie if you follow country music, you'd know the song go go Google smoke

14:16
And you'll go, I know exactly who that is. Number one hit forever, like a few years ago. Got a new album out and Michael Hobbie's coming on the show in two weeks. Leith Singer coming into the studio, coming in to the studio for an interview the next few weeks. We'll have a whole welcome package. Got a new album out and he's just a cool dude. We spent a lot of time talking on the tour bus, on Darren's tour bus. Sick. And, and Darren.

14:44
We've got to have something up our sleeve for a little live Radcast on the road in Nashville. More to come on that. Spoilers. Yes. Lots of spoilers. So be on the lookout. So I had to drop that in there. So but Super Bowl Sunday. Yeah. Coming up this weekend and Galentine's Day. Galentine's Day, the 13th. February 13th. Yeah. We've got a little Galentine's floral thing here this week. It's tomorrow, actually. Yeah.

15:11
Yeah, good stuff making some flowers. As Miley said, you can buy yourself flowers. Yes. World Radio Day on Monday. Yeah, there you go. It's kind of like this podcast is kind of the modern radio. Yeah. You know, so we need to celebrate that. I feel like more people listen to podcasts on the radio. I certainly do. Yep. And then we have Valentine's Day. Valentine's Day. Yes, the resistance of February. Yes, I can say this because Nicole doesn't listen to our show, but.

15:38
Unless I like make her to do it. One of her friends will tell her, did you hear Ryan say, I'm gonna go listen. But yeah, I already, I buy my- So what are you getting her for Valentine's Day? I do my Valentine shopping on February 1. Okay. I get the 24, I always ask the florist, I was like, whatever the largest bouquet that's going to rent middle school that day, make it 10% bigger. That's so good. And so she always gets the biggest four.

16:08
But there she doesn't love that. That's really really sweet. So, uh, yeah, so Big respect that the that's on February when I said it's a yearly reminder So done that last couple years and so yes Valentine's Day Nicole will be getting a big red rose bouquet biggest one in the school Can't get out done though, you know, right she earned it. Absolutely

16:32
Oh, social media news. Got some. TikTok is back in the news. Feels like they never leave. And they are crushing YouTube and annual studies of kids and teens who use the app. In June 2020, TikTok overtook YouTube for the first time. And now they're up to like 107 minutes a day, whereas YouTube is up to 67 minutes. Yeah. Well, I can tell you this, my kids aren't on TikTok. So, I mean, I don't know with kids like.

16:59
teens. I'm going to try to I'm aiming for like 15 if I can keep mine. Sure. You know, it may be 13. They do. But so he doesn't have a tick tock. Yeah. Doesn't have mine or his mom's or anything like that. And they do you like push for it because they watch YouTube shorts. Sure. They're kind of the opposite of this study. But I know the study is accurate because I see the usage and see that teens. It's like people in like there have been interviews with people who work in Silicon Valley and.

17:28
they keep their kids off of all social media. So I feel like since you work in this industry, that informed a lot of those decisions. I know what, I think it has a lot of good and I wouldn't be in the business if I thought it was all bad. But I just know that I don't want them to experience that until it's necessary. Right, there are things you wanna teach them, you don't want them learning on the internet. Ideally. You know, so. But at the end, it is fascinating that it's past YouTube and YouTube is so much older.

17:57
Yes. And TikTok is why I think I'm fascinated by it. But all this to say two things. We've said it before. If you're not marketing on TikTok, you're like to the game. Need to be marketing there. But just be aware that, right. If the U.S. government had their druthers, they'd have it shut down already. So I wouldn't go all in, but I'd at least be there while the getting's good. Right. Because that's what the people are. It is. It's not just the kids, but it's a lot. But in all this to say, YouTube's still a behemoth.

18:24
So if you flip flop this for 30 to 40 year olds, I think YouTube's probably going up. But TikTok's just a beast now. So I don't know, it kind of makes my brain burn a little. I am on it so much. It's the one app that I'm like, this is...

18:49
borderline. I do this too much. Yes. That and Pinterest, which is our next topic. I love this. Pinterest is my favorite. They have reached 450 million monthly users and will start focusing on making videos more shoppable to attract Gen Z. I mean, there's such a niche for them. I mean, that's why there's these new social media. I mean, Pinterest has been around for 20 years, not 20 years, probably 15. Close to it. But and so it's not new, but.

19:16
It's niche. I mean, it's very niche market and they're still growing. And they've embraced video the last couple of years. So now they're making it more shoppable, which makes a lot of sense. And I think you're going to see this stuff continue to grow. I think people are getting. There's just enough to go around, there's enough attention and time to go around. And I think as people get fatigued on other platforms and they use Pinterest.

19:44
It's so specific, though, I think, for ideas and for exactly what I was going to say. Decorating, clothing like it's like a different form of consumerism. Whereas I feel like everyone we can say that social media is for entertainment. But at the end of the day, you get on social media and you are like a consumer. Yeah. Right. And you get on Pinterest. And that's why I think it's interesting that they're adding this sales approach, because while it is consumerism, it is so much more.

20:10
Use what you have. They curate. It's not the shopping mall of the now. It's not like, you know, yeah, but it's no, but it is. It's a totally different. I don't know the way people digest that content for what purpose. It's just so unique, I think, for true. I think a lot of social media has become entertainment. Pinterest is very functional, I think, for the reason totally. You're not really going to Pinterest for entertainment. You're going for inspiration.

20:39
It feels so drama free. It's just like, I'm gonna find a recipe or how to style this garment or whatever. Yes. I love it. Been on it for over a decade. Well, they've got their audience and they're growing. Because I'm old. Yeah, you're so old. Ancient. This next article is fascinating. Microsoft Edge web browser gets the chat GPT feature. So how do we feel about this? We talked about chat GPT last week. I don't think this can save Microsoft Edge because no one uses it.

21:09
You know, because let's be honest, I use Google. Google's come out with their own version of this. It's interesting. I don't know if you just type your own papers now right in the Edge browser. Maybe get some college kids to go over. Can we understand to see how that affects it? Yeah. I mean, it's smart for Microsoft, who owns and has heavy stake in opening an eye in chat GPT. It makes sense. But, you know, it's fascinating for me purely for a use case for how it gets integrated into search behavior.

21:39
I'm less fascinated by the fact that it would motivate me to use Microsoft Edge. So, yeah, and I'm going to go Google how not to use it.

21:49
I think Google will probably come up with their own, but I saw a video last night talking about how it's going to be integrated and it puts little little blurbs over to the side kind of summarizing the information. And it also presents the actual search results right beside that. I just saw a video last night on that. So if you just have to be mind-blowingly useful to get me off of like Chrome or you know, Internetics, not an explorer, Safari, Safari, or Explorer.

22:19
I'm aging myself. I think we have time for one more article in the marketing world. Yes. Old Spice has revealed their first brand mascot as a Super Bowl ad. They introduced their first mascot who's to endorse smelth confidence and his name is Swaggy Spice, an anthropomorphized stick of the Procter & Gamble brand's deodorant. And he, she, it, they will make its debut during the Super Bowl.

22:48
You really worked through that term very succinctly. I feel like I've had to say it before on the podcast. I'm glad you had to say it, not me. Anthromor-five-ized. Anthropomorphized. I love the words. Swaggy spice. Anthropomorph. Anthropo-pum-pum-pum. Now I can't say it. I like Smelf confidence. Smelf confidence is so good. That's funny. Smelf. It's kind of a fun word. Smelf. And it's a little, yeah, like smurf. But Smelfierf. Smelfy Smurf. Like an elf. A Smurf and an elf. Yeah. Dude.

23:18
But yeah, and this is this goes back to my musical theater roots. So it's a big musical number with Swaggy Spice. OK, so check out the Super Bowl. Well, it's fun. It'll be interesting. You know, it's kind of the mecca of advertising and ads is the Super Bowl. So I think next week we'll definitely do our it will be a little. It's my inaugural one. I'm very excited. Yes, we'll do a best of the Radcast breaks down. You know, the news cycle.

23:48
move so fast now, we're about to be like probably bored of it. But I think we'll we'll bring a hot, we'll revive a hot take and award best ad of the Super Bowl by the Radcast. I think we should need to have like the Raddies or something, you know, and have like awards. Fun. I like that. That's good. And, you know, who won? The Raddies. Yes. Who won the smell fiest? We could do we could do something with that.

24:17
I can workshop that. Something something we can do there. Yeah. But I think we'll have fun with that. We'll break down the winners, the losers and tell you. And I like I'll reverse engineer like a creative brief on maybe like one of the best ones. It's playing the strategy, the behind the scenes of what happened to make that ad come to life. Having worked on a few of these myself. Back in the day. Back in the day. Back in the day.

24:44
There we have it. Tight 25 minutes here on our weekly marketing and business news edition. Your number 19 podcast in business in the US. So we appreciate everyone that's hit top 20 this week. We appreciate all the listeners and hey, keep coming. Keep bringing it. We need top 10. We can do it. Yeah, breaking barriers. Any final words from the crew? Watch the Super Bowl, y'all. Tune in next week. Super Bowl. Who's winning?

25:14
Or the big game, the big game, the big game, chiefs or eagles. Yeah, I think you're right. That's why you cared, Nick. Got a pick. And I really I'm just going to show up to the old social house watch party and see who wins. You have any dog in the fight whatsoever at this time? Yeah, I was hoping Trevor would get in there, but yeah, didn't. He's coming. You'll be a couple more years. He's the old youngster. He's only 22 years old. Rookie.

25:42
Yeah, I think the Eagles have got it. I like Jaylen hurt story too. Pretty cool. And, uh, we'll see what happens. We'll talk about it next week. All the ads for Christina Yossi, Nick Weaver. I'm Ryan Alford. We'll see you next time on the Radcast.

25:57
To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.