00:00

I don't know where all this is going, but it's just almost hard to keep up. Like some of these names are different every week. You know, someone was listening to me say like five years ago, like say some of these things that I just like, what the hell is that guy talking? Yeah, you know, like it's like I'll be like back in the day. This is how they talked about this stuff. Dumbass before we were all virtual. The question is out there. Is TikTok still a short form video platform?

00:30

you're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, March 11th, 2022. I've got two lovely co-hosts today. Maybe one. Well, you know. Sorry. Joe, you're not lovely. I've been called worse. Yeah.

00:56

The somewhat lovely Joe Hamric. I think you're lovely, Joe. You're welcome. And the definitely lovely Christina Yasi. Just because I'm a woman. You got my name right. Yes. You don't know how hard I thought about that in practice before the episode. I do, though. You do. You heard it. Yeah, I coached. I coached you. You were a good coach. We were all right here. You know. How's everyone? Good. How's the week been? Long. But not bad. Yeah.

01:25

I've been running sound for a children's show. Wow. Yeah, yeah. Hard to top that, Joe. Honestly, honestly. Cat in the hat? Cat in the hat. Oh, you saw it. Yeah. How was the sound? It was phenomenal. I came to three showings with the boys. I wanted to know an impartial judge how the sound was. Did the boys do their sound? I didn't go. Oh. Well, that's disappointing. I know. I really thought you did. He had you going, too. I know. But not actually going. I didn't go. He didn't actually go.

01:55

I would never. Christina is a lovely actress who plays in Up and Coming. Yes. For, we've been teasing it forever and a lot of people are like, what the fuck is that? What is it? Like, you know, it's a show they talk about it on the episode, but there's other than, I guess they can go watch the. And what's fun about it is even like I'm in it and I'm still kind of like, what is this? What is this? What's happening? Right. There's an Instagram page. There is. So, upandcoming.series. Go check it out.

02:25

You'll see pictures of Christina. Me playing myself. Yep. A heightened version. Very, very creative name of? Christina. Christina's your character. Yes. What can you tell us about that character without giving plot away? Ooh. She's born and raised in a small, up-and-coming town. And works in a man's world. And that's all I'm going to give you. That's a good synopsis. For the moment. Yep. Yeah. That's a good teaser. Very good.

02:54

I like it. It's been a good week here at Radical. I was on the panel yesterday at a FedEx event speaking. Thank you, FedEx, for inviting me. Talking about e-commerce. Oh, yeah. So it's a one trillion dollar industry now. Learn that yesterday. Tea. Do a trillion with tea. So much. There is so much money in the world. Yeah. Believe me, I know. Amazon package on my doorstep every day. Yeah, me too. Every day.

03:23

Just looking at my ring doorbell like, oh, there we go. There's another one. We do get a lot of, you order a lot of Amazon? I try not to. I'm one of those, I try to shop as small and as local as possible. Stupid. Yeah, I know.

03:40

Congratulations on that. It fits into my generic white girl stereotype as well. Yeah, I know. That's excellent. Thank you. You're not a mother with kids yet. Right. That doesn't need it like yesterday. Right. I'm not against it, but I don't order nearly as much as many people do. Yes. I order almost nothing. Yeah. But still somehow. Always a box. We have a lot of stuff in our house. Always a box. Very weird. Give me one thing that's been on your radar this week.

04:09

on any subject, any topic like and don't say Ukraine, we're we're good news. This is the good news network. You can go get that news anywhere else, even though it's important. And we do support Ukraine. All right. But with that said, we're not going to stop that. There we go. Pro Ukraine. Yeah, we're done with it. There we go. You want to go first? I've been studying the stock market.

04:35

So yeah, my dad is big into stocks and I said, hey, will you give me lessons? So I go over to my parents once a week and learned all about stock options last night. So. Do we have a stock tip or? Do you have a stock tip for us? If you're wanting to, you know, low risk, high reward, I would recommend stock options. Okay. Yeah. All right, Nick, write that down. There you go. He's got it. Stay tuned when I am a trillionaire. Yes.

05:00

Can I borrow some money? Yeah. Can we get a loan for the podcast? You can do an option. That's fine. Ooh. Option to buy. Always options. Always a good option. Keep them open. Yeah, I always do. If you know what I mean. Yeah, you do. I don't. No, you have no options. I don't know what that means. I'm really stuck. No options open. It's a sad, cruel world. And I'm just waiting to die. Yeah. Just like everybody else. How was your week? My week's been great. Great, Brian. No, it's been good. I enjoyed the event yesterday. It was actually very enlightening. A lot of nice people. In town?

05:31

Yeah, was it the Marriott here locally? The Marriott. Marriott. It was very nicely done. There's a lot of people there. I mean, for a Marriott ballroom, it was like 200 people in there. So I had a nice 40 minute presentation on live social selling on e-commerce. Okay. And it was pretty good. Nick, decent. Give thumbs up. All right. Thank you. Why, why is he putting thumbs down, Nick? What are you doing?

05:55

That's weird. Are you shaking your head right now? Nick was throwing tomatoes at me. I was just like, what? That's part of the presentation. It was. So he could juggle. It makes good content. It's catching them. It's a metaphor, really. Why is Nick vomiting? Yeah, I know. Anyway, so I do have this. So I'm I'm talking with a company called Earth 2. And so they're part of the metaverse. They are a they've made an exact replica of Earth. In.

06:24

a metaverse that they have created and they're selling real estate on said Earth 2. And they're selling millions of dollars a month of real estate. And they're probably hiring me to be like a fractional chief marketing officer or something. I like that, right? Yeah, I like that. So we're in discussions. So I can give I can't give away your secrets, but sure. Kind of pumped about the real estate market as bad.

06:50

on Earth 2 as it is on Earth 1. Or is good. Asking for a friend. Yeah. Depending on what position you're in, I guess. Yeah, if you're buying not good, you're selling pretty good. But then you have to buy again, unfortunately. Yeah, unfortunately. Right, right. And if you sell your Honolulu house on the Earth 2, you're not going to be able to re-buy that. And then what do you do if you can't?

07:15

You go back to your studio. I would imagine and I'm going to make this recommendation to them that they start building outer space as the next. The next land, you know. What about underground? Oh, hey. Wow. The mole people. Yeah. I mean, it's a, it's a, it's a. If they're listening, we're giving them a lot of free ideas. I want to charge them all people. You know, the mole people are listening. That's a good thing for us. Yeah, I'm going to get, I'm going to buy a bunker.

07:43

on the Metaverse, hopefully I can get in it. There's nukes that go. Yeah, right. Can I put some VR goggles on? You've prepared. World War III too. Yeah. Oh, I like it. I like it. What do they call those people that are planning for that? Doomsday Preppers. Preppers, yep. I'm a prepper in the Metaverse. Prepper in the Metaverse. Preppin'. My parents are preppers in this universe, but we don't have to go into that now. I have not bought toilet paper in two years, so I'm grateful for it.

08:12

That's hello. That's something else. All right. I don't know if I want to go down that that rabbit hole. Yeah. Sounds like a big good one. Plenty of toilet paper. Yeah, plenty. Well, we did run out there in the pandemic, you know. Ah, I didn't. I didn't run out either. I mean, I mean, as a society, we were sure. I thought you were like, actually, people that didn't stock up. I was like, wow. Yeah, we were we were using cotton towels. Newspapers. We as humans, as we know, poison ivy leaves.

08:42

That was a weird choice. I don't know why you did that. This rash. Where did this rash come from? A literal rash. Seems like there's like so many other options. Yes. Had a good week on the Radcast. We had Alex Morton who joined us on Tuesday, switching gears for our Poison Ivy rash discussion. Sure. Alex Morton is a multimillionaire from MLM, multilevel marketing. Right. Doing well. A lot of people making a lot of money on on that. So I would go listen to it. Alex is.

09:11

Very cool. Got a great YouTube following. Really enjoyed talking with him on Tuesday. Next week, editor in chief of Entrepreneurial Magazine, Jason Pfeiffer joins the show. All right. That's exciting. I know. Trying to butter him up to run some articles for me. Shmooz. Just shmooz. That's called a trade off, right? Yeah. No. In the biz. I haven't called any favorites yet. He was actually, he's got a great podcast. Cool guy. Really good sit down. We recorded several weeks ago and, uh,

09:41

So give that a listen on, I guess that'd be the 15th. My math is right. Yeah. Probably not. Tuesday the 15th. No, that's right. That's right. Tuesday the 15th. Well done. 4.30 a.m. I hope you're up and listening at that time. I'll be up. That's the time we release. But I don't have to. We schedule it. I'm busy. I'll be meditating. Yeah, I'm busy. Yeah, meditating asleep. With my eyes closed. Yeah. I think it's a good time to bring up this beautiful hat I have on. Nice hat. You like this hat. Very patriotic.

10:10

Uh, our new, newest sponsor, branded bills. We do have hats ordered officially. They're coming. Nice. Joe, I believe it or not, they are coming with the Radcast logo. They're extra nice. And we're going to do some giveaways. Actually even have on a demo of a t-shirt. All the swag. But, uh, go check out branded bills for 20% off. Use code Radcast 20, 20% off. You can give it to your friends. Give it to your family.

10:39

Hey, just put it on your social media. You that they want the deals, man. And we want them to get credit from the Radcast. So we'll go use it. Shout it from the rooftops. Radcast 20. In all seriousness, I have about four or five of their hats even before we got our Radcast deal worked out and they do fit exceptionally well. And we've got some other gear in the works. Hoodies, T-shirts. I love a good hoodie. Yeah. I've got a Radcast hoodie, no big deal. No big deal. Nick's got one.

11:09

They're very warm. Very, very warm. That's why I don't wear it in here because I would be the sweat. So go give them some support. Brandedbills.com. You can find them on the Radcast website as well. We've got a link there that will actually, you don't even have to put the code in. You hit that link. It automatically puts it in. So everything you order is 20% off. They're good peeps over there. Go give them some love. Tell them the Radcast sent you. With that.

11:37

It's time for another absurd holiday. There's no shortage of dumb things to celebrate Social media holiday segments Catchy Not in my ears Yeah, I enjoyed it thoroughly yes, yes, especially at the end right yeah, which I totally missed so sorry about that

12:05

We've got some important social holidays, like always. Ones you can't miss. This is very this is the most serious. This is the most serious part of the session. I mean, social holidays, there's at least seven a day up and through what Friday, Saturday, Sunday, Monday. And we're going to lead off today, which is March 11th. We've got five holidays today. I mean, we jammed them in today. First, it's National Johnny Applesease Day. Of course it is. Yep. Glad he gets a day. Yeah.

12:35

That's some recognition that has really gone. I have gotten too old to have and haven't heard it in a while. I remember the candy, Johnny Appleseeds. But like, what is Johnny Appleseed? Is it some base? I remember the Disney. There's a little Disney short with him as well. Yeah. He planted all the apple trees, right? Yeah. He's like, he's like Paul Bunyan. Yeah. Or the situation. But instead of chopping down the trees, he was planting them. I just remember the little box of candies. They still make those? I hope not. I think that's why I had so many cavities. Those were very good.

13:05

as I remember. And not to be left out, another one that you really need on your radar and if you hadn't planned in its past lunch, your SOL. National Oatmeal Nutwaffles Day. Wow. It's a mouthful. Yeah. I don't know if I've ever requested oatmeal or nuts in my waffles, truly. I know. I've never heard of it. Blueberry. It's too many breakfast options in one breakfast option. Yeah.

13:34

And one non breakfast I would have. Right. Nuts. I don't know. I don't put nuts in my waffles. OK, I take it back. Pecan waffles. OK. I guess that is a stand corrected. That's why you're here. Pretty smart. That would have gone completely unchecked. Yes, it would have gone completely unchecked. Completely unchecked. I didn't want to upset someone. Get canceled. Christina, you're going to like this one. And I know you're you're holding out hope that you're still might get an invite. It's national promposal day.

14:01

Wow. Way to just like jab at my homesicle roots there. Yeah. I will always hope that I get famous. I mean, now at the ripe age of, yeah, what? Twenty something. Yep. Twenty something. Vague nondescript. Twenty something. Yes. Pushing 30. Yeah. I look forward to promposal day every year. Yeah. March 11th. Yes. Every every year. Especially when it's on a Friday. You know, just meant to be. Yeah. Is this where we're going to see like, I won't probably. I guess Facebook feed or Instagram feed like.

14:30

people's kids, their like ridiculous invites or something. Probably. Like to, you know, their sweethearts or whatever. Is this like, is this a thing? Is this known enough? It's a thing, oh it's a thing. It is totally a thing, because that's what I said. When my daughter was a senior in high school, she was talking about promposals, I was like, what? Don't you just ask somebody? Oh no, I know about promposals, but I didn't. No, but I'm saying it's a big thing. Right, but like as of March 11th, this is the day to do it. That's more what I'm saying. Oh no. But I am accustomed to the promposals.

15:00

It depends on when you're promised. Yeah, exactly. I mean, March makes sense. But March is probably early enough that you can get ahead of it. Mine was always in May. I think ours was in May, probably. Yes. It's also World Plumbing Day. I just mansplained that, by the way. We have so many to get to. No, Christina. All right, Ryan, go ahead. You did mansplain it. Ryan wants to shut the fuck up. World Plumbing Day. World Plumbing Day. Okay. We're going to leave that there. Sure. And finally. It's what the plumber's for. Yes. National Worship of Tools Day.

15:28

Hey, Nick, congratulations, buddy. Bow down. Bow down to Nick, everyone. It's a you don't like that one. The I don't even. There's a lot going on with this one. Worship of tool. And I looked it up because it was the only one on the whole sheet that I was like, I couldn't even totally wrap my head around because I was going down the right. You're a tool thing. Right. But no, it's actually work tools like worship of work tools day. That's a thing or I guess.

15:58

Mm hmm. Is it read my lips? Yeah, well, no. There you go. That's what I think about it. Who's funding that? Like, how does probably I if I had to guess, I think Ryobi or it's the other tool companies. It's a collab. Home Depot. Home Depot and Lowe's and the Catholic Church. Let's do a worship of tools day. You come to our place of worship. Yeah. Called Home Depot. Right. There's some kind of communion.

16:27

Table saw. Pentagon. Yeah. March 12th. Saturday. National Alfred Hitchcock Day. Do love some Alfred Hitchcock. I need some like mystery music, I don't have any. You have that goat screaming. Yeah. That's kind of. That'd be a separation of expectation, which he was known for. Don't say smart stuff, we don't. We don't get that. Nick, did you get that? Right over their heads. No, see, don't make us look stupid, please.

16:57

That is not hard. No, well, that's meeting the expectation, not as a version of a woman's plane. Woman's plane. Yes. I get woman's plane a lot. I need it most of the time, to be honest. Unfortunately, most people do. So any favorite Alfred Hitchcock movies or is it like just so old? Like Psycho as well. I mean, that's the birds. The birds always freaked me out. Rear window. Oh, yeah. Yeah. Yeah. Rear window is good.

17:27

Yeah, right. Yeah, it was. I like the one with Vince Vaughn. The one they read. Oh, yes, yes, yes. It was a little creepy. Not as good. No, no. Shot for shot. Yeah. Brilliant. Moving on. It's a national baked scallops day. Not just scallops, baked scallops. Yeah, well. If you fry those things, you're fucked. Yeah, you know. This isn't your day. It's probably coming up, though. Well, yeah, fingers crossed. Yeah.

17:56

I'm on pins and needles. Yes. Personally, for Frides Gallops Day. Yeah. It's also National Girl Scout Day. Good for them. Cookies. The cookies. Just the Girl Scouts, not the cookies. Oh, yeah. Again, different day. Doesn't have cookies on there. Just the Girl Scouts. It's in her. I mean, you would think they were in a corner. And that's why they have to have separate days. Wow. You're calm down. You calm down. She's certain. It's National Plant a Flower Day as well. Plant a flower. I won't.

18:25

be doing that today. No, what's tomorrow, right? Yeah, Saturday. Plan a flower day. Does that change your mind? Possibly. Okay. You could plan a flower for this reason. It's National Working Moms Day. On a Saturday, the 12th. I mean, at least it's on a Saturday, I guess. Yeah, yeah. So we don't have to work. Take the day off on it, just for you. Yeah. Take it. You don't have to go to work today. Wednesday night, though? Is it? Yeah. That's real, that's a real thing. Yeah.

18:55

Oh, Sunday, March 13th, National Coconut Tort Day. I don't really think about that. Coconut tort. I don't think you're going to get it out. I got it there. I was like, I got it there. It was like, I was on the edge of my seat with where that was going. I started the card. It was sputtering, but it got there. Coconut tort day. Wow. Coconut tort. I'm not a coconut fan. I can't hate coconut. I like coconut. I do, too.

19:25

I don't know if I like torts. Isn't a tort like a civil law? Isn't that what that is? I think it's like a tart, like some kind of dessert. It's a fancy tart. Yeah. Kind of like Christina. Takes one to know one. Okay. You fancy, you two fancies. It's also National Ear Muff Day on Sunday the 13th. Ear Muffet. Feels wildly late in the season to have Ear Muff Day. That's supposed to be

19:54

Like 20 degrees this weekend, though. Well, maybe that's why. Maybe that's why. They somehow Nostradamus it. Yeah, you didn't get it. It is National Good Samaritan Day, too. OK, one of the more one of the more serious. Yes, it's really. That's hard to make fun of. Yeah, it is. So everybody be a good Samaritan on Sunday and only on Sunday. We'll see. It's also National Jewel Day. The singer. No, the like things that the Jewelpods.

20:22

Yeah. Things the kids smoke, she says. They've got a day for it. Yeah, the kids smoke them. It's an overarching. The youths. You can you can whatever. Think about it however you want. It's jewel. Could be the singer. Could be jewel pods. Could be jewels in general. Yeah, like family jewels. Whatever you want to call it. It's National Canine Veterans Day. Again, that's like a sad thought. Yeah, I know. It's like, you know, think about all the German shepherds that have died in the line of duty.

20:52

I guess they're veterans, so they didn't necessarily die. That's true. That's true. Maybe. But still, it's like your mind goes there. My mind went there. Instantly, yeah. So we will celebrate them, but we'll move on to the next one. That's much more interesting. National open an umbrella indoors day. Absolutely not. Nope. Fuck that shit. I'm out. Isn't that bad luck? Yes. That's seven years. Yeah, that's the mirror. Yeah. Yeah. Yeah. Umbrella is like three, I think.

21:20

I don't know if they put a year amount on them. I'm talking like I know what I'm talking about, and I don't, so that's on me. Three years. That's on me. Open an umbrella day. I'll say three years. Indoors. I'm not doing it. I wouldn't. I think I've done it before. Idiot. No wonder things have gone south. I'm gonna make sense. You're like, come on. You can do it on a stage, if it's in the world of a play. Ah. Loopholes. Maybe that's what they're talking about.

21:49

It is Sunday, though technically I would call it Saturday, but my show notes have it on Sunday because I guess it happens at midnight. Daylight savings. If you're listening, we're well ahead of it. You now know it's daylight savings. Only if you listen to this on Friday. A real one. That means that the clock in my car will finally be right. Cause I just never sent it back. Oh yeah. We have a couple of those here at work. It never changed. It's like, it's right half the year or however long. It's a brain teaser. Exactly.

22:19

It's one hour and seven minutes fast. Yes. Monday, March 14th. National Learn About Butterflies Day. I've been waiting for the opportune moment. I've seen an IMAX film about monarch butterflies, everyone. So I just want to you could drop that in so we can watch it on Monday. That in. Yeah. Yeah. I've only gotten through caterpillars. I paused it. Butterflies. Because I was waiting for Monday. You got a long way to go. Yeah. I, you know.

22:48

This should have been on Sunday, but we'll take it on Monday. National Napping Day. Fair enough. So Monday, everybody take a nap. Napping day. If I have to. Twist my arm. Yeah. Why wouldn't that be on the weekend? I don't know. It's also National Potato Chip Day. You know, you're going to see that on social lays, Pringles. They're already planning out all their social shenanigans. Arm stuck in there. Shenanigans. Arm stuck. We gave them that idea. We no synonymous that one before the commercial came out. Of course. Of course.

23:17

Yes, we did. We have the receipts. I mean, was it was it long enough before for them to have made the commercial? No, no, no. But but we did. It's at least a week. Sure. Oh, finally, National Write Down Your Story Day is Monday. OK. That like a biography. Deep. Yeah. For our memoirs that we discussed. Sure. Write Down Your Story seems like deep stories.

23:46

Jack Handy. It's a very short story. Yeah. And there we have it. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A Redcast social media holiday segment. Yeah.

24:07

Yes, everyone's favorite segment, or maybe just ours. I don't know, but it leads right into a true segment of segments. Trends in the metaverse.

24:22

You know, we joke about a lot of things on the show, obviously. Sure. But at the FedEx event yesterday, we got pretty deep in the metaverse, talk and discussion. And, uh, I'm not so sure we should take it lightly anymore. We've been, we've been lightly mocking it. Yes. And it's, it's more, I think the people and the hysteria around it, maybe. And the new, the hype cycle that I make fun of more than, more than the reality that it's coming. Cause again,

24:51

I watch my kids play Roblox all the time to know that they like this shit. But it's like, anyway, we had a good discussion yesterday, but I do have some news, news in the metaverse. Let's hear it. Polychain. Pantera leads a $10 million investment into the metaverse fashion house. Space runners is the first metaverse only fashion house to be built in the metaverse.

25:20

It will, they've raised $10 million and they want to be the first dedicated fashion brand operating within the metaverse. They've collaborated with NFL players, Kyle Kuzma and Nick Young to release wearable NBA champion sneaker NFTs. I was going to say they're in the NBA, not the NFL, but it's fine. NBA. NBA NFTs. Yeah. NBA NFTs. That's a lot. The NBA champion collection sold 10,000 NFTs in the space of nine.

25:49

minutes and will likely to help finance Space Runner's vision of an end to end fashion metaverse on blockchain. Space Runner? Yeah. That's what it's called? I have not heard of that. I mean, you know, we, again, have fun. Sure. But this shit's selling to someone very quickly every time they launch this thing, especially when there's like a celebrity or an athlete or something attached to it. So it's like, there's obviously demand for it, you know, whether it's speculation and all going to be.

26:18

junk bonds in five years. Yeah, maybe. No one knows. But so fashion. So it's essentially like we talked about a few weeks ago with Nike had bought that company making digital sneakers. Yeah. And, you know, selling digital goods no different than what I saw with Earth 2 selling digital real estate. You're buying digital fashion and you can put it on your avatar or have it in your, I don't know, digital closet, virtual closet. Right. You know, you can then you can put the clothes on, you can come out of the virtual closet.

26:47

Yeah, with the clothes on. You did. You should come out of the closet. I'm going to on the metaverse virtually. Yeah, well, virtually. Right. Right. Right. Yeah, I'm already out here. So, yeah. Sorry, honey. She doesn't watch. Yeah, he doesn't care. He doesn't care. So I don't know where all this is going, but it's just almost hard to keep up. Like some of these names are different every week. It's like, yeah, it's none of it's none of it's centralized. It's like

27:16

If it was all happening on Roblox or it was all happening on Facebook. OK. Right. But it's like 37 different. Yeah. Universes like. What's it called? Space Jam's space runners. They missed an opportunity there. Yeah. Right. Yeah. With a Z, maybe to differentiate it from the movie. Yeah. Jams. Call me space jams. Was that whatever that the NBA jams? Remember the basketball game? It's a girl. They make one of those.

27:42

Like, you know, the goldentee. I've been trying to find one. Yeah. It connects to the Internet. Four player. Yeah. That was before my time. I want to do a spinning fireball dunk on your head. Right. Virtually, though. Virtually. Right. Right. In the middle. With my meta hammer. Yeah. In your NBA sneakers. Yes. Space dams. Space runner. In other news, Adobe is taking another step into NFTs. Finally. Adobe's social network.

28:11

Behance is adding support for the Polygon cryptocurrency platform. Three words I enjoy. Yeah. Letting users more easily showcase Polygon based non-fungible tokens or NFTs. You know, someone was listening to me say like five years ago, like say some of these things that I just be like, what the hell is that guy talking? Yeah. You know, like it's like, I'm like, back in the day, this is how they talked about this stuff before we were all virtual. I'm historically on the wrong side of this type of thing. So I remember when they.

28:40

I started putting phones and cameras and I was like, this is fucking stupid. What do you need a camera on your phone for? Everyone has a camera on their phone. I'm an idiot. Well same with iPods and phones. I was like, no, I want separate devices. Yeah. Would rather die. Just not listen to music. Truly. To carry more than one thing. Behance is essentially where people upload like their art, like graphic artists and stuff, upload all their art, like their graphic designs and stuff. It's kind of like a social network. And I think this is gonna allow them

29:09

because a lot of these designers are getting tapped to make these digital artworks. So this will allow. It's like a portfolio. Spell that company. B-A-N, spell that. B-E-H-A-N-C-E. Okay, I wanna make sure you're saying it right. You've got a history of. I'm just kidding. I really wanna know what it's, so I can look it up. I think I pronounced everything wrong. You got Yasi right though, so. Hey, see? Got the important one. Drop in the bucket. Yes. Hyundai.

29:39

creates Metaverse Service Station to view the 3D replica of locations. You can buy some gas in the Metaverse. Maybe it's cheaper there. I don't know. Yeah. The emergence of the first Metaverse Service Station is here to transform the virtual platform. Hyundai Oil Bank has created a digital all-in-one service station inside the Metaverse platform that users can access to visit a 3D model of the site. Yeah. That's a lot of words put together that I don't really... It's like...

30:09

I get it, but I don't get it. I couldn't explain it to someone. No, oh my God. But I'm not totally lost. I'm close. Yeah. It's a virtual gas station. Why would you need gas? Who says you need your car? You might need your car in the metaverse. What I think is interesting is in the metaverse, why can't you design it so that you wouldn't need... Fossil fuels. Yeah, that's what I'm saying. Like if it's the metaverse, and we already know that we can have electric cars, I would just be like, well...

30:39

Gas is a thing of the past in the metaverse. It's like getting, it's like if you get cancer in the metaverse, you're like, what the fuck? I feel like we should have fixed this. How did that get, okay. Anyway. It says, Kiss the virtual ass. Customers can access Oil Bank's channel and use the station's facilities to fuel vehicles with fossil fuel, hydrogen, liquefied petroleum gas, and electricity. So you can choose how much damage you're doing to the metaverse. So I can't have a Tesla in the metaverse. That's it.

31:09

It's probably like a way to like teach a lesson. Like this is what's really like if you can like visualize in the metaverse what's happening, depending on your choice of. Oh, totally. You see the actual damage that you're the. This is all to make us think that we need to move the hole in the metaverse ozone. The meta ozone. Metaverse ozone. Yes, exactly. Right. Carbon emissions. Yes. Virtually. Don't get me started. There you have it. Trends in the metaverse.

31:40

That last note just hits different. It just does. Moving on to our broader marketing and advertising news. The question is out there. Is TikTok still a short form video platform? That's the question. And here's the answer. It seems less and less so after the company announced last week that it's expanding the maximum length for uploads to 10 minutes. Who's going to watch a fucking 10 minute TikTok? Well,

32:09

I think it's funny that we think 10 minutes is a long time. On TikTok, though. Sure. I get tired of like 30 seconds. I'm like, but if you know, but what's the difference between that and YouTube? That was my thought. Now, I know the platforms are different. Kids are dumb, I guess, and they don't have any. I think you're going to see that. I think that I think you're going to see this transition from. You're still going to have the frenetic stuff that's on there, but like, it's going to change because you're right.

32:39

That stuff works when it's 30 seconds and it does keep your attention for that 30 seconds. But when you have 10 minutes, you don't want to see 10 minutes of that. You know what I mean? So it's going to be more like YouTube. And I think that's the point. Right. Cause then if you have, I have a lot of friends that have pretty big followings on, I saw that look, TikTok. Where are we going with this? But they don't on, on YouTube. And so it's easier to just, you know, keep producing that content on the platform that works for you.

33:08

We have a much bigger following on TikTok than we do on YouTube. Right. And actually, we've gone the opposite direction. We've started taking stuff that was Instagram videos and putting it on reels and just cutting it down to a minute. And it's like people love it. Yeah. We're so funny and good. Yeah, you guys are so funny. We are. It's in a quiet taste. Sure. It's like baked scallops. Some people like it, some people don't. Nick is a huge fan.

33:35

Yeah. Why is he throwing up again? I don't know. Oh, why is he in the corner? Because the flu or something. He's not feeling well. Staying with the TikTok theme. Sure. TikTok launches SoundOn. SoundOn is an all in one platform for music, marketing and distribution. The platform lets artists upload their music directly to TikTok and our royalties when TikTok creators use the music in their own videos. There you go. Cut out all the middlemen. Little royalties for you. I've always kind of wondered how that works on TikTok, because you can use any song. Right. Do they?

34:05

Sound on, game on, sound on. With sound on, yeah. I think this is good. I think, I think anything that kind of democratizes the whole content creation and music, it's like, and don't get it wrong. The record labels have, look, if they front money for you to do things, okay, you owe them some things. But like if you self-produce, you need to have avenues to monetize. And there's all these gatekeepers and it looks like TikTok is removing some of those barriers, which I salute. Yeah, I love it.

34:34

I think it's really cool. I think Spotify, the pay, like the money you make is really bad. Yes. Well, I'd say if you don't have like tens of millions, you're not making money. Or real money. Right. Virtual money. Virtual money. They'll throw in some NFTs. Some worthless NFTs. You can have an NFT record. Yeah. Yeah. With the Radcast NFT. That's an option. Where are those?

35:03

Yeah. Exactly. We might have them. We might end up in F.T. in the whole up and coming in all seriousness. Yeah. It is a thought. I've thought about like, I've thought about just like if we put it up on a site where you couldn't like record it, we just charge a dollar. Sure. Could we sell a million views or watches of it? Like, you know, like I think so. I mean, only a dollar to watch the 30 minute pilot.

35:31

a dollar every time or a dollar and you have access? Well, I think you could have access, but you can't download it. Like you wouldn't like, I'm sure someone could hack it. It's like a dollar per view. And then if you pay $5, you get 20 views. And if you share it, you get a 20% royalty. Okay. I like that a lot. See? I can get on board with this. So how many of your friends, you share it with 20 friends, you can make, I don't know, start making some money. Royalties on it. People like money. There's no question about that. I don't know.

36:00

crazy idea. I'm like, why don't we just self produce this, put it out there, get a dollar to watch it. I mean, I don't know. Yeah. I has that pretty quick. I mean, we've got everybody in Greenville. There's 300 grand. Everybody puts it on their social media channels, etc. Yeah. Social media channels. What the fuck ever. Accounts. And because it's only a dollar, I feel like you might avoid the pirating situation. Yeah. Because it's a buck. Yeah. You know, it's like. Well, we can market it by saying this is cheaper than gas.

36:29

Yes, much cheaper. This is this is like by the time it releases, it will be like one tenth of a gallon. Look at that. There we go. More to think about. Kraft Mac and Cheese has partnered with Netflix to promote the new film, The Adam Project. Of course they did. Starring Ryan Reynolds and premiering on March 11th. It would be Mac and Cheese. Yes, it's a match made in heaven. It's a Mac made in heaven.

36:57

Oh, Nick. You deserve a sound effect for that one. I will say. What do I get? The Kraft Heinz Company has made a bigger effort in recent years to integrate its brand into pop culture. The Netflix partnership helps accomplish this in a way that compensates for the lack of ads on the streaming service. Say this is branded content, this is what we need in our show. We need spinks, like spinks if you're listening. What you need, you need a coffee cup on every table in... The Rack.

37:25

the metaverse that is up and coming. Sure. Up and coming is a metaverse is what we should be. Yeah. Just that. Yeah. I mean, I dig it. There we go. But in all seriousness, this is where it's going people. Like if you aren't paying attention, so people don't want to be advertised to. Netflix is doing subscriptions. Everybody does this. There's no ads. So, but brands have to promote and get brand awareness. So they're going to be doing these more organic promotions to where they still get

37:54

the reach and frequency they need, but in a less intrusive manner. So there's your marketing lesson for the day. Do you think all of this is going to circle back around to itself? Like we're going to go into this, oh, and Ryan Reynolds is eating Kraft mac and cheese and then in 20, 30, 40 years, it's like, I would rather just have a straightforward 30 second guy trying to sell me something. I don't know. I, I don't know if the, if we're going to go back to that, like, I mean, we're still in it, because I mean, TV isn't dead and linear TV and all that, but

38:24

I don't know. I just wonder in the world of the TikToks when you, you know, 30 second content can perform well. Yeah. Just a, just a question. I think it's going to be a more organic advertising world forever moving forward. Now marketing will always be there because what you have is we give and trade a lot of data and a lot of, I don't know, willingness to kind of absorb the stuff because

38:53

we trade it for convenience because like all these social platforms, you don't pay to be on this. I'm gonna pay you to be on TikTok. So I- Are you serious? Are you paying for it? You shouldn't be. I sent $10 a month to Nigeria. Well that fee I gave you, I was just like. That's wonderful. Good Samaritan Day. Yeah. Good for TikTok. Nick, why did you give me that email address to send that $10 deal for my- They did say they were, you know, struggling. I think it's a bit. Is it a bit? Are you trying to be funny?

39:23

I will say that I've noticed that product placement on like regular TV. Yeah, it's a little clumsy You know what I mean? They'll be like hey, let's all go to Red Lobster now Exactly lobster fest. Yeah Here's a show. I can't figure out maybe you can help me out at supermarket sweep anybody Haven't seen it. I've seen it, but I don't watch it. What's the premise of the show? It's a game show Okay, so it's hosted by Leslie Jones the lovely Leslie Jones Yep, and they do all this and they run through and grab stuff off the shelves

39:52

Did you just side eye me to Christina, you fuck? What? It's been with me the whole time. You just haven't been interested. I'm just kidding. So they, but all over the shelves, I mean, it's real brands. It's like Coke, Pepsi, like how do they? I'm sure they're sponsored. I mean. By all those brands though? Maybe. I mean, it's like every brand you would see in a grocery store. Somewhere more prominent. Yeah. I'm sorry, I'm sorry, I take this very seriously. Yeah, you do. You do take your grocery shopping seriously. I love it. The, I,

40:20

I would guess there's got to be some promotional something in that. It's crazy. Maybe not every. Yeah, look at a clip of it. It's called what? Supermarket sweep. It's every fucking day. Wouldn't it be so much more distracting if it was like Dr. Thunder and all of this? I deserve that. No, it's real. It's real. I will look at it sometime. Twitter rolls out a new tool for creators to manage their earnings on the platform.

40:50

The Creator Dashboard. Social media giant. Yeah, they're a giant. Says the new tool is designed to help creators analyze how they make money on Twitter and how much they're earning from monetization features. There you have it. Are you guys, anybody active on Twitter? Not as much as I should be, but I check it more than I tweet. I don't ever, ever look at Twitter. I don't know if this- I love Twitter. It's the only one that I've, like I've deleted my social media before and, you know.

41:19

that time limits, but Twitter's the only one that I've always kept. Probably because I don't use it as often, so I've never felt like it's a problem. Fair enough. Do you look at Twitter? Yeah, I look at it once a day. Really? But, and that's not much, obviously. But I'll kinda mindlessly look at, see if there's anybody said anything funny, or if there's like some news thing that I hadn't seen. Right. I mean, maybe I should be looking. You look at Twitter too? Team Nick. Yeah. Yeah, we don't look at Twitter, so let me go. This was a blast to the past. Abercrombie and Fitch is shape.

41:49

Shifting for a new era to change public perception, the brand is looking to TikTok. Abercrombie and Fitch sets out to transform itself from the once so self proclaimed exclusionary brand, complete with scantily clad models on shopping bags, sex sells, and even shirtless male dork readers, but they're now moving to more to a brand centered around inclusivity. Sure.

42:17

I feel like they're really behind on this. Like, this has kind of been a trend for a while. I got an opinion on it. It's a little different. Look, no one will fault or believe that like we should be and having children, like no one should be shamed into like having to look or be a certain way. So I believe in that wholeheartedly with that said. Look at me.

42:43

I was there. I was a year like, why are you looking at my gut, bro? But with that said, I, I don't fault them for going more to that direction, but. There's something to be said for having a brand that has some amount of substance and some amount of. Specialization and or scarcity or uniqueness. And so does that uniqueness need to make others shamed for not looking a certain way? Absolutely not. Sure.

43:13

But when you give up your soul. But our rock hard abs scarcity and. No, I'm not saying what they that they didn't need to pivot. Sure, sure, sure. But just to go towards the messy going to the messy middle is a recipe for your fucking brand going to the shit. Like, because if you don't want to be in the messy middle, you need to have something that stands out. And I'd rather it be like, you know, and it's something something exclusive. It does not necessarily.

43:44

people acting or looking a certain way, but some exclusive, some reason to go there. If you're just another trendy brand that has no substance of interest, whatever that is, and again, I don't think that interest should be something that makes people, other people feel bad, but just to go towards, we're just going to be more inclusive, we're just going to, you know, like that's. I disagree. Cause I feel like that that's where the substance comes into is you have a brand that has been arguably substance.

44:13

and very just focused on aesthetics and then you move into this kind of, well, we're gonna be more inclusive. Is it trendy? Is that happening? Because that's what's making money 110%. And I get frustrated with this whole conversation of body positivity because it does feel like it's just what's selling. Yes. And I think it's a conversation worth having and I feel like that's a movement into something that is more meaningful. I feel like it's purpose for purpose sake and not good marketing. Okay.

44:42

You know what I mean? Yeah. Like, I just think you're you're jumping on the bandwagon. That's why it feels like to me like it this should have happened. Sure. You know, when it. But then we wouldn't have had the shirtless teens at the at the door and stuff and, you know, who wants that? We would have missed a lot of models, cultural posters, you know, shift. Right. Hot point there. So here's what I think. I just wonder, like, Brian's like, what you do. But where's the I do care. I want to finish this thought.

45:09

And then you could say whatever you want. No, you don't want me to. You don't want to do that. Not anything. You know. OK. Do we not want our kids to aspire to greatness and or and I'm not talking about ever coming of the old. Sure. Sure. But like. Exercising and getting outside and being. Social and like.

45:37

Do we not want them to aspire to something more than being overweight? If they can control it, I'm not like someone can't control it. Well, and devil's advocate, it goes both ways. Do you want your child to believe, oh, I shouldn't go to the pool with my friends because I don't have the body of the girl on the Abercrombie bag? Well, I don't think, I think there's a fine line of saying you shouldn't go to the pool because of that. But having aspirations to be something and to push yourself,

46:07

I can get behind that. Yeah, like I don't know the balance of the two. Sure. I mean, I recognize the other side. Sometimes people can have these conversations and they're just so far in their chamber. They can't see the other side, you know, but I just don't. I don't know the balance of it, but I also don't like. Oh, just do whatever. You don't like shame on either side. No. Bottom line is what it comes down to. Yeah. And I also don't want shame on aspiration. Sure.

46:35

and goals and, you know, and I mean that I don't mean that just physically and been in a lot of ways. I feel like we're moving towards this. Oh, whatever, whenever, however, it's all good. Right. Hmm. I don't know. Hmm. Hmm. Do you know? I forgot what I was going to say. Here's what I think about. And I'm not going to get as deep into it as you guys are. To me, that sounds like that company is in deep shit because I'll go back to my old example of Ruby Tuesday, which I know from

47:05

very well from, unfortunately, having worked there for quite a while, is they changed their whole deal. They were like, we're gonna be fine dining. We're gonna have steak and lobster. How many Ruby Tuesdays are there? Not many, one. Within 100 miles. Maybe one. You fucked her, bud. You know what I mean? Stick with the chicken tenders. That's what, salad bar. That's all anybody cares about. Abercrombie. Now, those clothing stores are going out of business.

47:34

Right. Yeah. Tell suffering. I mean, unless you're, I don't know, e-commerce. Yeah. Or like super exclusive like Gucci or. Yeah. Right. Your big fashion houses. I mean, because like Lululemon, what's where do they fall? And I said different. It's exercise brand and whatever the hell leggings or whatever the hell. Athleisure. Athleisure. Thank you very much. Very good. I get them mixed up with the other one. There's two that sound the same. Which which one was like the one? Gym Shark.

48:04

That doesn't sound anything like Lululemon. Jump the shark. Hold on a second. But there's one that was like, they would send stuff to Housewives and they would sell it on Facebook. Is that Lululemon? No, Lularoe. Lularoe. That's the other one. That's, yeah. That one's. Which was, yeah, which now is, there's like a Netflix special about it being a Ponzi scheme. It's very good. But you didn't know the name. I watched it now. It wasn't that good, but I watched it a while back. I watched it. Good discussion though. I liked the discussion.

48:32

And we're going to move on here. We're, we're, we're, we're getting long in the tooth on this episode. Uh, Tinder rolls out in have access to background checks powered by nonprofit Garbo. I am here for this one. I didn't, I didn't understand. Yeah. Background checks on Tinder. So, uh, they're rolling out and ironically we're talking with a company, uh, to do their marketing that does not only background checks, but STD and health records.

49:02

Oh, so that you go into it and, you know, like you can see their health records. Like it's almost like disappearing or something like you can give them access for like a minute or something. And so that but you know, like none of someone's vaccinated or not. Yeah. All right. I know. But without the conversation, I mean, you know, what's interesting is and I'm married and don't have to worry about this, but thankfully, but so happy for both of you. Love that. But like, you know, a fun time to date.

49:31

Yeah, I know. It's like, but it wouldn't be, it wouldn't be nice if you just had those boxes checked. Oh boy. Wouldn't it though? Yeah. Background check. Check. There's one a dating app called Swipe and Check. Just check the box. Sponsored by the FBI. Never been on Tinder by the way, just to let everybody know. It's a different world. If the person's results indicate they have a history of violence, for example, the user will be encouraged to report the match to Tinder.

49:58

company told TechCrunch it removes any accounts that have been reported for violent crimes across all matches dating apps. Can't you lie about that stuff though? Probably. Well, you can't, but I mean, if you, if you're, if you have a criminal record, I don't think you can, you know, get it gone. How are all the criminals going to date? They're going to have a criminal mingle. It'll be a, that's a great one. Tinder.

50:25

Tinder behind bars. Tinder I barely know her. Tinder after Mark. Yes. Very, very good. I'm thinking of business ideas already. Hinge's not hinge. Hinge's. Read my lips. No. Yes.

50:53

Any parting words from my friends here? Any thoughts? Gosh, that was a chock full of stuff. I didn't know we had so much philosophy. Dense. Actual intelligence. Oh man. Threw me for a loop a little bit. My brain's kinda. That's what I'm here for. Wait, I think that's actually true. It is true. I told y'all I wanted to smart it up a little. Yeah, instead of, yeah. Oh, I can be smart when I need to be. It's weird, cause off the air she's.

51:22

Right. And the only reason is because Tinder didn't have background checks. Now they do. So I don't have to be smart anymore. Just look pretty, right? Right. That's the metaverse version. Metaverse. Christina Yasi. Yes. Sure. Well, I appreciate everyone. Yeah, thanks. We appreciate you. You can find us at theradcast.com. Search for Tinder and criminal records. Enjoy your weird holidays. Yes. Search for Abercrombie and Fitch. Yeah. You'll get all the commentary from today, whether you want it or not.

51:51

Oatmeal nutwafel. Fried scallops? No, baked scallops. Baked scallops. Damn. Get with it. Go support branded bills. brandedbills.com. Radcast 20 for 20% off. We appreciate everyone. We proceed. We joke around a lot, but we do appreciate. We hit the top 100 again on Apple. We're top 25 on Spotify. We couldn't do it without you. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com.

52:18

or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.