00:02
It has to start somewhere. It has to start sometime. What better place than here? What better time than now?

00:30
Hey guys, what's up? It's Ryan Alford and Josh Hill. What's up? Welcome to the latest edition of the Radcast News and advertising update. Today is Friday, June 4th, 2021. And it's also National Donut Day, my friend. An amazing day for everyone involved. I'm going to eat some doughnuts. I haven't eaten them yet, but I'm going to eat some doughnuts today. Yeah, you have to. It's a holiday. I know. Like, uh, like a, I talked about this when we talked about the paint that

01:00
Strawberry sprinkled cream plain donut on top bottom whatever you call it. Mm. That's so good. That's my that's my move Are you a are you a filling donut kind of guy? If it's available, I'll eat it but but which one are you choosing like let me give you three doughnuts on the plate Let's do it plain glazed right crispy cream. Mm-hmm Chocolate frosted from anywhere, you know made with some sprinkles maybe without right

01:30
Boston cream from somewhere delicious. What are you choosing? I'm going for the Boston cream. Okay. You got me at that one. You're the heavy, all in juiciness, creaming out, coming out the side, like all over my face, it's like donut city. Yeah. Take me there. I kind of like those too myself, even though crispy cream plain is like heated up hard to beat. Absolutely crushable. The problem is I can crush 17 of them. Yes. Like

01:59
I eat one. I'm like, cool. All right. Six donuts later, like I'm still hungry. Yeah. Why is this? Yeah. When they're cold, I'm like, oh, I can't eat more than two. Exactly. When they're hot, it's just like, yeah, I'll have 17. They melt inside your stomach. Yeah. They don't exist. The long I hope we're making everyone starving. If you're running on the treadmill on this Friday morning, eat your heart out, baby, because you needed donut. Yeah. Krispy Kreme and Duck and Donuts. We will be sending you the bill for the sponsorship.

02:28
Yes, I have trained myself already. So I've earned the right for my 27 donuts. How's your week been? Been solid. A lot of, a lot of cool stuff happening in the ad world and, uh, new tech, new, new approaches, new things. Cool. The, uh, you follow Bitcoin at all? Oh yeah. Are you invested a little bit?

02:52
Okay, got a slice of a bit coin slice of a slice of a bit coin. Yeah, you have slice of other coin I have a bit of a bit coin. Yeah, doge coin. Yeah, I actually have a little bit Yeah, you're following the up and down. Yes, most a lot of down a lot of down following a lot of this week's been back Up though last couple days. Yeah, I'm not down as much. I know it's great We record this the problem with you know We do pre record and by the time like later in the day that this is running or whatever It's

03:21
possible that there's been like, you know, 30% loss or something. It's like, you were trying to make these news episodes evergreen, but it's like, unless you're live with Bitcoin, you never know. Yeah. Someone's already like crying on the floor because it's been three hours and it's lost 80% of its value. The classic crypto guy thing online is like, this is not financial advice. Yes, exactly. There, you know, there almost seems to be like 27 disclaim. Like if there's one or two for like normal stocks, hey, you know,

03:51
it consult your advisor if you before investing and all this because but most stocks aren't going to go to zero in like five minutes like and I'm not saying Bitcoin is that volatile but let's be honest crypto is pretty damn volatile. Oh yeah for sure. I will say I made a nice little chunk of change on Dogecoin though in like February, March. So yeah, I kind of pulled back watching this the blood bath that's happened but I didn't

04:18
But now it's starting to kind of retread. So I'm like, do I jump back in or is this temporary? I want to write it out, see where it goes. AMC is back at it. They're like, but gain like 80% and say to the moon. I know. Like other AMC is on the moon. Probably that article headline or whatever. Elon Musk is up there having doughnuts. Yeah, doughnuts watching movies. Oh, yeah. With this.

04:46
Space truck or whatever he's got. He's probably got a moon raker up there. I bet I think he is James Bond and we just don't know it. James Musk, James Musk, Musk, James Musk coming out. Yes, yes, yes, yes. Yes. What else? Any any big? Did you enjoy your Memorial Day? It feels like this is like the good and bad of now, like.

05:14
We don't savor anything anymore, you know, because it's like on to the next thing. Like it's the social media, like. Viral. I think every bit of our lives has become like we've turned the page so quickly. So it's like, I feel like it's been a month since Memorial Day, but it's been four days. Yeah. It's been so long. Yeah. It was a great Memorial Day. Had a, did some cleaning, hung out with friends, had some like delicious food.

05:43
Made a couple for cautious. Ooh getting crazy. I do see your your baking skills on Instagram like in my story feed I'll be like wiping through it. Yeah, that looks good. I'm dabbling call me over. Hey, dude. I'll be there I should bring some snacks Yes for sure coach K announced that he's retiring. So You're a basketball fan out there coach K the Duke Blue Devils who if you aren't a Duke fan you probably hate them but in not figuratively speaking not literally hopefully but

06:13
um, pioneer in basketball, him and Williams from UNC. So both North Carolina and Duke's coaches announced their retirement. Obviously, um, UNC's is this season, but coach K gone after, I don't know what they're going to do. Big stuff. Yeah. That's to be like, you know, like Saban or any of these Belichick, like these pioneers of the sport, you know, like going away. So we'll see what happens. Yeah. What if God like him like

06:42
You know, do they? He does his podcast now and he does different things, so and he's older, but it's like, I don't know, like some of these guys, they just wilt away, you know, like because that was like their life. I don't know. Yeah, they either. I feel like they either like maintain some kind of like consulting or like commentary, like position, but like otherwise, they just kind of get bored. I know, because it's such so intense. Yeah. You know, it's like your.

07:09
traveling with the team. I mean, I don't want to say that any other job is not intense in its own way, but coaching and sport and the lives of the teammates and especially basketball teams being smaller and like more, you know, nucleus and everything like, I don't know. I think it's just be hard getting away from it, especially when you do it for like 40 years, you know. That's like your life. Literally, it's their life because they travel with the team. They're practicing year round or training and all these things and

07:38
Yeah, we all do our jobs year round, but I don't know that it's as intermixed as the way sports seems. There's a difference between like stepping back from a job, then like changing your whole lifestyle. Yeah, exactly. It is complete lifestyle change, but lots of news this week. Eat your donuts, but we'll get right to the advertising news. So number one on our list here, Twitter is debuting a subscription service called.

08:07
Twitter blue? Is it blue Twitter? I don't know. Jet blue. We're gonna call it jet blue. Anyway, the point here is there, 2.99 a month, the ability for super users, you gotta be a super user to get this, or just someone that's willing to pay 2.99, you can essentially, key features include like some kind of read mode that streamlines threads, and then the ability to call back.

08:35
tweets before they completely go to the nethers of the interwebs. Yes. And, uh, other like support and a few other things, any first reactant on this thing? Honestly, I've been, I feel like it's been a long time coming. There's so much of, so much of Twitter is just people being like, I can't believe this app is free. But, um, I think it'd be a great tool for anyone who's got like a couple thousand followers or more to, to go ahead and get on. I mean.

09:04
$2.99 a month very low cost very very low entry. Yeah But yeah, I definitely know that like feed can get really Airy. Yeah, but I'm a big fan of Twitter. I've been on Twitter for I call these waves You know like I'm on there. I have some following I don't know how because I'm not as active as I used to be they stick around I guess they just don't do the mass unfollowing from me like this guy's never active I don't I guess they're hanging around in case I tweet something, but

09:33
But like, you know, I'll get in there to talk mainly about sports. I was like, it's like my passion points. Like I'll get in there and I'll look back and I'm like, I've talked about like, you know, on all my other platforms, I'm like, you know, personal development and, and work and the podcast. And I go look at what I've done on Twitter. I'm like, all it is about me bitching about somebody saying something bad about a Clemson player. I'm like, uh, this has nothing to do with anything else I do on any other social network. And.

10:00
I just called someone a punk ass bitch. What happened to me? Gosh, in the social media world, I feel like Twitter is like grabbing a drink at a bar with your friends after. You go to LinkedIn, you go to Twitter, then you go to Instagram, and then you're like, all right, now I'm going to really kick it back and, I don't know, loosen the belt loops a little bit. Yes, exactly. I do think it's interesting. You'll probably start to see more of this from their social networks. I also saw the fleets.

10:30
You know, which are the disappearing story type content for Twitter. I've done like two ever and then I've fleeted it, but they're going to have story like ads, Disney and a couple other people have done, have gotten on this early because they just need yet another place, they've more money than to do it. Then just need another channel to put their content in. But yeah, I don't know what you think about that. It's the same down the same path a little bit. Yeah. It's just kind of a.

11:00
watch Rends for Pete for social media, it seems. I haven't seen like the early data. I know they're demoing it, they're sticking with it, I guess, but I don't know how many people, are you fleeting? You tweet a little, but are you fleeting? No, I haven't posted, I posted one when it came out and I think most of my friends did one and I haven't seen them since really, like follow a few hundred people. Read my lips, no. Yeah, exactly.

11:29
In other words, yeah. Next on our list, uh, on the news, the front headlines of marketing and advertising sales force is expanding first party data with Snapchat, Google integrations, you know, I, I feel like it's every other day, you know, everybody's freaking out. We're going to do a series, Josh. I'm putting you on the spot right here. We're going to do the future of cookieless series.

11:57
With both guests and our conjecture on that. And this plays right into it. It's, you know, Salesforce is like the number one CRM integration platform, whatever you want to call it. It helps you manage your customers. It's huge. They're one of the biggest companies in the world and they have all this data and you have a huge CRM, so you're pooling all this first party data. And it's like, what do you do with it? So now.

12:25
They're creating even more tie-ins, more leverage points for how you can use your data in your first party data that you've aggregated through them throughout other platforms. Thoughts on this one? I think it's great. I mean, this is kind of going to be a standardized approach for a little bit for a lot of these platforms. And that's been a thing that people have should have been on already is if you're a business, you have to own your first party data. You've got to have it.

12:54
available, collect that, keep it, don't throw it into some Excel file that gets lost on someone's desktop. Yeah, get it on a CRM, keep it on a CRM. And I think they're finally doing just this. And I think we're going to see a lot more big partnerships in the future of big data companies like Salesforce partnering with these big like behemoth.

13:20
platforms because that's the only way they're going to be able to like continue making the revenue they are. Yep. And, you know, I, I'm working on an article right now for a potential story with a journal that's, I think small businesses are in trouble with digital marketing because, you know, the larger companies and larger scale have both the money, the technical know-how and the bandwidth to

13:46
survive some of this bumpy road over the next 18 months with cookies going away. Right. And having a lot of first party data because they have a lot of customers. Right. And small businesses are going to be on the losing end of a lot of this because ad costs are going to be higher. Right. Cost of acquisition is going to go up because you can't target as good. No matter what they come out with, it's going to, it's going to suck for a little while. Yeah. And the complexity of it all is going through the roof.

14:15
You know, and I think this is really going to squeeze the low end. I think so too. It's going to, yeah, they're going to have to get really creative with their creative. And yeah, the creative is going to be better. Yeah. I mean, these are some of the things that pointing out is like, what are the implications of the, your creative is going to have to be better. Your branding is going to have to be better. Yeah. And you're going to have to be able to stomach a little bit of the pit ups and downs of this for what, for how it plays out.

14:43
Yeah. A lot of people are probably going to have to lean more on their like local PR, local like talk to their customers. They have tried to get those referrals, um, stuff we've been saying. Yep. Um, but it's going to become even more important. Yeah. To me, interesting. So, uh, Salesforce, Snapchat, Google, the big get bigger and have the ability to create these tie-ins and it's good and it's great. And I'm not the, uh, the killer of, uh, capitalism here. I'm just more.

15:11
a little concerned with what happens in the middle and bottom ground with some of these companies. Number three on the list, how to get your Spotify musical birth chart and create a perfect playlist with friends. So I know you've already done this. I've read about it and looked at my app for about 30 seconds. Did it come out? Was it literally been out for a little bit? Yeah, just a couple of days. A couple of days. First impression. I mean, it's cool.

15:40
I get it. When I first read it, I was like, just from your birth year, I'm like, I don't know how much music I was born in 77. I aged myself here. I don't know. I think I have a few tunes, you know, like, uh, like Clapton a little, some, some older stuff that was just Motown. Like my parents, all they played was Motown when I was a kid. But, uh, you know, like, but no, it's more of your specific playlist and aggregation and ability to share with friends. I know you've already played with it. What are your thoughts? I think it's fine. Um,

16:08
I was thinking when I was watching it, like every single, it gives you like an array of slides of like, oh, here's, you like to listen to this at this time. Like that's unique to you versus all the 325 million listeners we have on our platform. Like oh, only you would go from this artist to this artist. And so it was this really interesting like individualization of the consumer where they kind of like Spotify has really knows its audience base.

16:37
They're fantastic with their like algorithms to create playlists for you. Yeah. And then. Like they went beyond that and they had, they always had their year end playlists of like, Oh, here's what you listen to this year the most. There's always care. The shit. Oh yeah. I'm like, I really listened to boys to men that many times. I'm going to get some taste, taste breakers in here. Ace of base. I had no idea. I'm like, Oh, my kids have been like playing with this. Yeah. Yeah, for sure.

17:06
Bulltown Road, 437,000 times. Yeah. You know, clean version. Yes. But they know how much music is important to people's identity and like kind of expressing themselves through what they like. And so they leaned into that and created shareable content that makes their users feel seen. I thought it was great. Yeah, we were really good at that video right before the pre-episode. That was pretty cool. I like, hey, I love the layers, you know, and Spotify does this really well.

17:36
with the way they share content that's shareable. Yeah. You know, they always give their guests like an extra something or they'll send me an email or something that's got a barcode like you scan it and it's like goes to them and they make it easily shareable. They do a really good job with that. Oh, definitely. And I found out my son's sign according to them is Patsy Cline, which is not bad. Yes, yes, yes. Finally on our list, Mars and Wrigley, all the candy bars.

18:06
are joining the reality competition that I think is going to be on ABC, a show for aspiring influencers called hashtag follow me. You knew it. It's like in other news of expected and surprise, it hasn't already come out. Yeah. Like follow me. So influencers, I'm entering who they put in this group. It's probably going to be the usual suspects, but the.

18:33
Essentially going to follow them. They're going to do a competition based on something from the, from Mars and Wrigley and all the candy bars, business based, trying to gain additional followers. And I think number, I'm like, are they going to like, I don't know exactly how they're going to measure this perfectly, but, uh, trying to get the most followers. It strikes me as kind of like, uh, the apprentice meets influencers. Oh yeah. It's kind of, kind of meta too. It's these, uh, big.

19:03
big company does an advertisement of young kids trying to do advertisements for them. And then on the other side, it's like influencers are trying to be influencers. And so we gave them influential spots on TV shows and all these tools to be influencers. We will see how influential they really are. We'll see how it works. I was like, this is brilliant on both ends. Yes, you made me think of my son, my son had that sub-meta. Yeah. Like, do you know what that means? Actually use that in a better context than I would have.

19:31
But no, it'll be interesting. I, you know, I'll watch one. I'll give it a shot. I'll watch it once, you know, and this be like, it's just interesting. It's going to be. Um, worth keeping a eye on. I don't know. My, my first reaction was, yeah, you know, oh yeah, I think it's, yeah, it's a little cringy for sure. I don't know. I see enough of this on like on my daily Twitter and.

19:57
Instagram feeds and stuff. Like, I don't know if I want to log on to a TV to see. Oh, yeah. My lips. Probably not. Yeah, I'll get some candy, though, from Mars. Yeah, so we'll see. But look, these guys. Let's let's face it, the audience, the irony of this, which is what you were talking about a little bit. These this audience doesn't watch linear TV. Right.

20:27
So let's get a TV show where we bring them to watch TV. There's always, yeah, there is already a, um, a YouTube like series where it's called like the next America's next top influencer and similar, but they had like little like relay games and stuff too. That one was extremely crunchy, but, um, this is a great Cody co reaction video to that highly, highly recommend. But yeah, I don't know if it'll work. Like that was like.

20:56
for the audience group, but I think people were watching it kind of like to make fun of it. So we'll see if that happens here. We will have to see. That's all we've got for this week's news. Any final thoughts here, Mr. Hill? Eat some donuts, keep your data, stay on top of things. Hey, I like it. It could be a t-shirt. Oh yeah. Making the donuts. Get out there and have a donut, people. We had to have made you hungry at this point, so.

21:25
We really appreciate Josh Hill and everyone that follows along on the Radcast where the Radcast.com and at the.rad.cast on Instagram. I'm at Ryan Alford on all the channels. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.