In this episode of the Radcast Ryan and Josh break down the most pressing marketing trends for brands in 2021. After a crazy 2020, the consumer landscape has changed forever. Consumers are not going back to pre-COVID ways and the brands that lean into this will win in 2020.
Key Trends:
1. Mass marketing is dead. The media landscape is splintered and consumers want highly relevant content that matches the channel they are in.
2. Social Selling is ready to explode - Capability is meeting demand
3. The cookie is crumbling - the impact of a cookie-less digital environment and how brands must plan accordingly.
4. Consumers know you are marketing to them - treat them accordingly and you will wine.
Enjoyed this episode? Then share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of @radical_results | #theradcast
