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Coca-Cola Gen Z-Focused Campaign *MARKETING NEWS*

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Happy 1st of October and welcome to this week’s marketing and advertising news on The Radcast! In this radical episode on The Radcast, host Ryan Alford with co-host Joey Thompson, celebrate as our upcoming guest Tyler Rich song (Better Than You’re Used To) hits #1 in the US on SiriusFM Highway Station! Recaps episode guest Bobby Maximus. Talks social holidays #InternationalPodcastDay #UNDOP #WorldVegetarianDay #InternationalCoffeeDay #NameYourCarDay #TechiesDay and more marketing news.

The topics they cover today are:

1. Unilever's new startup program kicks off with eye on $3.4T social commerce opportunity
2. C4 Energy drink celebrates Starburst fusion with pop-up truck, digital content
3. Facebook puts Reels, its TikTok-style video stream, in News Feed
4. See Coke's new ‘Real Magic’ global campaign
5. ‘A triple whammy’: New study shows the dangers of brand proximity to viral video content
6. Read AI raises $10M, creates virtual meeting dashboard to show you when you talk too much

If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |