Discover powerful insights on marketing, social media strategies, and the transition from music to entrepreneurship. Learn how to leverage Facebook ads, emotional selling, and customer lifetime value to grow your business. Dive into actionable tips, the Hot 30 retargeting strategy, and why mentorship and consistency are key to success.
TAKEAWAYS
Turn Challenges into Opportunities: Market creatively during tough times to stay ahead.
Lead Generation is Key: Relying solely on word of mouth isn’t sustainable.
Adapt Quickly: Transitioning from music to marketing can unlock unexpected success.
Strategy Beats Hard Work: A well-planned ad strategy outperforms guesswork.
Emotional Selling Works: People buy with emotions and justify with logic.
Facebook Ads Power: Its algorithm leverages massive data for precise targeting.
Customer Lifetime Value Matters: Focus on long-term customer relationships.
Test and Optimize: Let data guide where to place ads, not assumptions.
Mentorship Saves Time: Invest in learning from experts to avoid costly mistakes.
Consistent Presence Wins: Stay visible to your audience with retargeting campaigns.
==================
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.
Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
Learn more by visiting our website at www.ryanisright.com
Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford
==================
*TIMESTAMPS*
0:00 - Introduction and Overview
0:38 - Guest Welcome and Hurricane Milton Update
1:30 - Turning Setbacks into Marketing Opportunities
3:04 - Lead Generation Beyond Word of Mouth
4:47 - Transition from Music to Marketing
7:14 - E-commerce Struggles and Learning from Coaches
8:21 - Selling Out Shows with Facebook Ads
10:25 - Changes in Social Media Marketing Over the Years
12:00 - How Facebook's Algorithm and Data Shape Ads
17:03 - Understanding Customer Lifetime Value
20:08 - Comparing Facebook, TikTok, and Google Ads
24:15 - The Importance of Emotional Selling
30:03 - Working with Agencies and Educated Clients
33:30 - The Role of Mentorship and Taking Action
41:22 - Hot 30 Strategy for Ad Campaigns
49:47 - Journey Retargeting to Improve Results
50:45 - Facebook vs. Instagram Ad Optimization
52:00 - Wrap-Up and Where to Learn More
#MarketingStrategy #FacebookAds #SocialMediaTips
