In this episode, host Ryan Alford and Director of E-commerce at Buff City Soap, Sanjay Jenkins, talk about the transition out of Woo Commerce as they head into a more integrated e-commerce approach.
Sanjay entered the e-commerce space in a fun way, and his journey to Buff City Soap has proven fruitful.
Here are some highlights from the episode:
1. Successful transition from Woo Commerce to Shopify
2. The extreme growth of Buff City Soap. Buff City started with just a few stores in 2013, have grown to 44 and counting
3. Marketing strategies in a franchise business model
4. And more (We're not going to give it all away!)
Follow along in our series, The Future of Digital Commerce, to learn how to scale your e-commerce and marketing strategy | @the.rad.cast |
Like our host? We do too! Follow him on Instagram | @ryanalford |
