In this episode on The Radcast, host Ryan Alford talks with Samrat Saran, Head of Client Solutions at Neuro-Insight, discusses how to optimize the creative when telling your brand's story. Samrat and Ryan both agree that marketers should represent the consumer first, then the branding and creativity will follow.
These are the topics in today's episode:
1. Branding with understanding (data, your customers, etc.).
2. How to keep the narrative on social media fresh.
3. The most effective ways to leverage branding.
4. Dissecting a brand's social media presence (on apps like TikTok, Instagram, and YouTube).
Keep up with neurology in marketing by following Neuro-Insights here!
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