Shopper behavior trends are shifting fast—here’s what marketers must know. Devora Rogers, Chief Strategy Officer at Alter Agents, joins Ryan Alford on "Right About Now" EP 539 to unpack the shocking reality of today’s consumers.
From shopper promiscuity to the decline of brand loyalty, she reveals how shopper behavior trends challenge traditional marketing.
With neuroscience insights and AI’s role in research, this episode dives into what drives purchases in 2024’s world of endless options. A must-watch for marketers, business owners, or anyone curious about consumer psychology.
*Timstamps*
0:00 - Why Talking to Consumers Matters
1:17 - Biggest Brand Challenges Today
1:23 - What is Alter Agents?
2:56 - Are Focus Groups Obsolete?
4:07 - Shocking Shopper Behavior Trends
6:38 - Performance vs. Brand Building
10:32 - Brand Loyalty’s Decline
11:48 - Smarter Consumers Explained
22:54 - The Attribution Puzzle
29:37 - What Drives Sales Today?
34:04 - Zero Moment of Truth Impact
#ShopperBehavior #MarketingTrends #ConsumerPsychology
