Discover how Jay Scwedelson transformed his marketing game with simple, game-changing email hacks! Get the insider knowledge major companies keep under wraps.
In this episode, we dive deep into the importance of building a personal or brand asset that grows over time, like a community or tribe. Joined by marketing expert Jay Scwedelson, founder of Guru Media Hub and host of "Do This Not That," we unpack everything from practical marketing tactics to embracing humanity in business. We chat about why it’s crucial to be known for something to stand out, and Jay shares insights on email marketing strategies, avoiding AI-created content pitfalls, and how to use subject lines that actually get opened. Plus, he reveals the surprising power of popups and why every business should have a personal brand face. If you’re serious about snapping necks and cashing checks in marketing, tune in and let’s get to work – it starts right about now!
___________________
*TAKEAWAYS*
Build an Audience Asset: Everyone needs a core asset (like a podcast or newsletter) to engage and build relationships with their audience.
Focus on Strengths: Specializing in a niche, like email marketing, can boost credibility and attract clients.
Email’s Lasting Power: Email marketing remains effective; tactics like using emojis or numbers in subject lines can increase open rates.
Human Connection Over AI: Authentic, human interactions are more engaging than AI-generated, generic content.
Apple's New Email Filters: With iOS 18, emails are sorted into categories. Using trigger words like "preview" or "confirmation" can help emails avoid the promotions tab.
List-Building Tactics: Popups and moving social media followers to email lists are simple but effective for growth.
Value-Driven Cold Emails: Successful cold emails offer value rather than using tricks.
Adapt Content Formats: Tailor podcast formats to your strengths and audience preferences.
Personal Branding for Companies: Companies should encourage leaders to build personal brands for stronger audience connections.
Individual Newsletters Work Better: Newsletters from individuals perform better than brand-sent ones, enhancing engagement.
___________________
*TIMESTAMPS*
0:00 - Intro & Why You Need an Asset
0:26 - About Right About Now Show
0:45 - Talking Marketing with Jay Schon
1:56 - Email Marketing Still Works
4:30 - Jay’s Journey & SubjectLine.com
8:36 - Email Tips: Effective Subject Lines
12:19 - Human Touch vs. AI in Marketing
18:07 - Authenticity in Content
20:38 - Jay’s Podcast Story
24:00 - Engaging Audiences with Q&A
28:05 - Apple’s iOS 18 Impact on Email
32:14 - Building an Email List
37:26 - Growing Podcasts with YouTube & Spotify
40:10 - Where to Find Jay
#branding #digitalmarketing #marketingstrategy
