We are in THE ERA OF NEW MEDIA. Traditional media is in fast decline. Josh Pate saw the decline coming and is leveraging digital media & streaming to build an audience, and ultimately an empire. Josh Pate explains the keys to building your audience and mastering new media opportunities.

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*Key Takeaways*

The rise of YouTube, smartphones, and apps has democratized distribution, allowing creators to bypass traditional media and connect directly with their audience.

Building a personal brand is about serving the audience, not self-promotion. Success comes from delivering value, not bragging.

College football’s passionate fanbase and unique culture make it a media powerhouse, with networks increasingly turning to niche creators for engagement.

Josh’s journey highlights the power of persistence and timing, showing how taking chances and stepping into opportunities can lead to unexpected success.

Maintaining direct sponsorship relationships ensures authentic partnerships, aligning with the audience’s needs and building trust through creative initiatives.

Audience-centric content is essential for sustained growth. Listening to what viewers want and staying focused on their needs drives loyalty and success.

Specializing in a niche, like college football, allows creators to maintain authenticity and expertise, avoiding the pitfalls of becoming a generalist.

College football media is undergoing significant evolution, with NIL, revenue sharing, and governance changes reshaping the sport’s landscape.

Organic advertising integrations that prioritize audience engagement over transactions create deeper loyalty and stronger partnerships.

Providing deeper context, like fanbase sentiment or program culture, adds richness to sports storytelling and improves audience connection.
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*TIMESTAMPS*
0:00 – Intro & Setting the Tone
1:00 – Introducing Josh Pate
5:00 – Josh’s Career Journey
9:00 – The Rise of New Media
14:00 – Monetizing with Authenticity
18:00 – Audience-First Branding
22:00 – The Value of Staying Niche
30:00 – Creative Sponsorship Strategies
35:00 – Evolving College Football Media
42:00 – State of College Football
49:00 – Closing Thoughts & Contact Info

#branding #collegefootball #monetization