Episode Summary:
What's up, Radcasters! Our favorite duo, Ryan and Christina are back with another episode of The Radcast! The week of April 14, 2023, was filled with exciting developments in the social media and marketing world that are sure to up your game. So listen up, because we're about to drop some knowledge bombs that'll have you slaying the competition.
This week we’re discussing FanDuel using Deepfake tech for a Charles Barkley spot that already has people buzzing plus Dove's mission to protect kids' self esteem from online platforms by pushing for new legislations, and more! - plus even more savvy marketing news so you can stay ahead of your competition. Tune in now to get all this intel and unlock those insights into today's market strategy specifically tailored towards entrepreneurs like yourself!
Small talk:
FanDuel deepfakes young Charles Barkley into new spot (03:39)
https://www.marketingdive.com/news/charles-barkley-fanduel-deepfake-tech-nba
-playoffs/647260/
Dove pushes for legislation to protect kids’ self-esteem from social media (10:44)
https://www.marketingdive.com/news/dove-self-esteem-project-campaign-kids-online-safety-legislation/647440/
Radnews
Last week: Michael Hobby (13:30)
Next week: David Segura (15:10)
Sponsor (15:40)
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Social Media News
TikTok remains top social app for teens despite drop in favorability, study finds (17:06)
https://www.marketingdive.com/news/tiktok-social-marketing-teens-snap-instagram-piper-sandler/646930/
Elon Musk says Twitter will finally remove legacy checkmarks on 4/20 (19:45)
https://techcrunch.com/2023/04/11/elon-musk-says-twitter-will-finally-remove-legacy-checkmarks-on-4-20/
Marketing News
Hanes breaks stuffy Victorian Era conventions with help from Blondie (22:50)
https://www.marketingdive.com/news/hanes-breaks-victorian-era-conventions-Blondie-Bridgerton/647312/
Google TV expands its free streaming lineup to over 800 live TV channels, including Tubi, Plex, Haystack and more (25:00)
https://techcrunch.com/2023/04/11/google-tv-expands-its-free-streaming-lineup-to-over-800-live-tv-channels-including-tubi-plex-haystack-and-more/
YouTube sets $249 starting price for NFL Sunday Ticket subscriptions (28:10)
https://techcrunch.com/2023/04/11/youtube-starts-presales-of-nfl-sunday-ticket-subscription/
Vaycay www.takeavaycay.com (31:00)
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