🔘 Episode Summary:
Welcome to the latest edition of The Radcast with your hosts Ryan and Christina! In this episode, we are joined by special guest Chris Hansen, co-founder of Genesis Reference Labs and partner/co-founder on Vaycay. We discuss the latest news, and where we're headed with the Vaycay brand.
We also dive into the Writers Guild of America’s strike and are refusing to regulate the use of AI. Additionally, we cover Heineken's new platform for gamers that serves as a matchmaker, and a lot more! Tune in now for informative and insightful discussions on the latest trends in business and marketing and be ahead of the business game!
🔘 Key notes from this episode:
🔘 Small talk
▫️ AI can’t replace human writers (01:20)
https://techcrunch.com/2023/05/03/ai-replace-tv-writers-strike/
▫️ Heineken plays matchmaker for gamers on new platform (04:48)
https://www.marketingdive.com/news/heineken-gaming-brazil-beer-matchmaking/648742/
🔘 Radnews
▫️ Last week: Microdosing Goes Mainstream with Cesar Marin (07:25)
▫️ Next week: David Segura (10:22)
🔘 Sponsor
▫️ Good Ranchers: American Meat Delivered (12:10)
▫️ www.goodranchers.com
▫️ $30 off with our code RADCAST
🔘 Social Media News
▫️ Blue verified checkmarks are coming to Gmail (14:00)
https://techcrunch.com/2023/05/03/blue-verified-checkmarks-are-coming-to-gmail/
▫️ YouTube embellishes Shorts ads as monetization struggles endure (17:00)
https://www.marketingdive.com/news/youtube-new-shorts-ad-formats-revenue-newfront-2023/649103/
▫️ Meta says AI is improving ad efficiency as revenue growth returns (19:13)
https://www.marketingdive.com/news/meta-platforms-says-ai-improves-ads-efficiency-Q1-earnings/648798/
▫️ TikTok opens up its revamped creator fund to all eligible creators in the US (21:12)
https://techcrunch.com/2023/05/03/tiktok-opens-revamped-creator-fund-all-eligible-creators-us/
🔘 Marketing News
▫️ Popeyes celebrates New Orleans in first campaign by new AOR McKinney (25:17)
https://www.marketingdive.com/news/popeyes-mckinney-campaign-new-orleans/649010/
▫️ Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’ (27:55)
https://www.marketingdive.com/news/jim-beam-people-good-for-you-label-alcohol-marketing/649131/
🔘 Sponsor
▫️ www.takeavaycay.com
Learn more by visiting our website at www.theradcast.com
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