In this episode of the "Right About Now" podcast, hosts Ryan Alford and Chris Hansen explore the upcoming release of EA Sports College Football 2025 and its marketing potential for businesses targeting males aged 18 to 45. They suggest capitalizing on the event with release parties, giveaways, and NIL deals. The conversation also highlights YouTube's media dominance, the decline of linear TV, and the importance of maintaining a business presence on YouTube. Additionally, they discuss Amazon Prime Day deals and Volkswagen's investment in Rivian. The episode wraps up with a conversation on the design and appeal of electric vehicles, including Rivian and the Tesla Cybertruck.
TAKEAWAYS
Discussion about the upcoming release of the EA Sports College Football 2025 video game and its potential impact on businesses
Emphasizing the importance of leveraging the game for marketing and promotional opportunities
Ideas for businesses to capitalize on the excitement surrounding the game, such as hosting release parties, giveaways, and NIL deals with college athletes
Importance of providing actionable advice and real-life tips to the audience
Promotion of sponsor, Brandon Bills, and the benefits of using their custom merchandise services
Dominance of YouTube in the media landscape and its impact on viewership
Importance of businesses having a presence on YouTube and running ads to reach their target audience effectively
Excitement about Amazon Prime Day and potential deals available to Prime members
Volkswagen's investment in Rivian and its potential impact on the electric vehicle market
Discussion on the design, appeal, and market appeal of electric vehicles, specifically the Rivian and Tesla Cybertruck
TIMESTAMPS
The introduction (00:00:00) Introduction to the podcast and a mention of a sponsor, Rudy Rick Stein's podcast.
The start of the show (00:01:03) The hosts introduce the show and mention the number of downloads and episodes.
Casual conversation and gratitude (00:01:26) Casual conversation between the hosts, expressing gratitude and discussing the podcast production.
Discussion about the weather and video games (00:03:02) The hosts talk about the weather and reminisce about video games, specifically the upcoming release of EA Sports College Football 2025.
Importance of the video game release (00:06:34) The hosts discuss the significance of the video game release in the context of the gaming and e-sports industry.
Marketing and promotional opportunities (00:13:00) The hosts discuss how businesses can leverage the release of the video game for marketing and promotional opportunities, including giveaways and tie-ins with college sports.
Closing remarks about the sponsor (00:20:57) The hosts conclude with positive remarks about their sponsor, Brandon Bills, emphasizing the ease of working with them and the quality of their products.
The rise of YouTube dominance (00:21:45) Discussion on how YouTube is dominating traditional TV and the shift in media consumption habits.
The impact of YouTube on viewership (00:23:52) Exploration of how YouTube's dominance is shaping the media consumption habits of the younger generation and its impact on traditional TV.
Business implications of YouTube dominance (00:30:28) Insights into the importance for businesses to have a presence on YouTube and the value of running ads on the platform.
Amazon Prime Day (00:33:55) Discussion about the annual Amazon Prime Day event, including the benefits and experiences of shopping during the sale.
Dave and Busters experience (00:36:23) Anecdotes about a visit to Dave and Busters and the experience of redeeming tickets for prizes, including a humorous story about a Roomba vacuum.
Volkswagen's investment in Rivian (00:42:21) Analysis of Volkswagen's investment in Rivian, a struggling electric vehicle maker, and its potential impact on the EV market.
Electric Cars and Design (00:43:39) Discussion on the design and appeal of electric cars, specifically the Rivian, and concerns about longevity and affordability.
Cybertruck and Specialized Vehicles (00:46:36) Comparison of the Rivian to the Tesla Cybertruck, concerns about specialized vehicles, and the increasing presence of the Cybertruck in Miami.
Summertime and Sign-off (00:49:27) Casual conversation about the heat, upcoming rainstorm, and sign-off with well wishes for the weekend and Independence Day.
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