In today’s weekly news update, Ryan Alford and Chris Hansen cover a range of business and marketing topics. They discuss Dave and Busters introducing betting on video games, Budweiser's targeted ads on Spotify featuring songs that mention the brand, and Liquid IV's brand refresh. Conversations also include Microsoft's new AI model, TikTok's legal battle with the US government, Spotify's venture into video advertising, and the evolving preferences of millennial and Gen Z consumers regarding influencer reputations. The episode kicks off with a light-hearted exchange about hair styling before diving into these insightful discussions.
TAKEAWAYS
Introduction of betting on video games at Dave and Busters
Budweiser's use of songs mentioning the brand for targeted ads on Spotify
Liquid IV's brand refresh
Microsoft's new AI model
TikTok's lawsuit against the US government
Spotify's move into video advertising
Changing priorities of millennial and Gen Z consumers in influencer marketing
Skepticism about Microsoft's new AI model
Implications of TikTok's lawsuit against the US government
Changing priorities of younger consumers in influencer marketing
TIMESTAMPS
Influence and Celebrity Endorsement (00:22:15) Discussion on the influence of celebrities and influencers on consumer behavior.
Impact of Influencer Marketing (00:23:59) Exploring the reasons behind influencer marketing and its impact on consumer behavior.
Events in Miami and Upcoming Episode (00:25:50) Brief conversation about recent events in Miami and a teaser for the upcoming episode with Gary Vee.
Conclusion and Closing Remarks (00:27:57) Final thoughts and preview of the upcoming episode with Gary Vee.
Acknowledgment and Closing (00:28:25) Closing remarks and acknowledgment of the podcast production.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.
Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
Learn more by visiting our website at www.ryanisright.com
Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
