Welcome back to your weekly marketing and news updates on The Radcast! This week, Ryan and Christina discuss the importance of ad spending, even in economic uncertainty.
Episode Notes
Ryan named top 40 over 40 in podcasting by Podcast Magazine!
Social Holidays:
National Water balloon day - August 5
International Beer Day, National Mustard Day - August 6th
National Sister Day - August 7th
International Cat Day - August 8
National Book Lovers Day - August 9
TikTok News:
A TikTok Music app could challenge Spotify and Apple
TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024
TikTok is the fastest growing source of news for adults in the UK
Metaverse
Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse
Advertising News:
Marketers gain ROI during recession by increasing media spend, study says
Tito’s vodka spoofs hard seltzer craze by selling empty can
French’s slings mustard-flavored donuts in experiential push
Maybelline pairs with Time Out to encourage IRL dating
Jack in the Box welcomes back most famous employee Mark Hamill
Hilton ribs romantic streak in travel ads with focus on perks
Brands are getting creative with being real
If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver
