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WEEKLY MARKETING AND NEWS - Retail Media Makes up 11% of Ad Spend: 9.23.22

Welcome back to another weekly marketing and advertising news episode of The Radcast!

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Social Media News:

YouTube Outlines New Monetization Program for Shorts Creators
BeReal reportedly considers paid features in lieu of advertisements
Marketing News

- Retail media makes up 11% of global ad spend
- Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration
- Mike’s Hard Lemonade pays consumers to take PTO
- NYT subway ads unlock Spelling Bee in purpose-driven campaign
- League of Legends enlists Lil Nas X for championship anthem

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