Welcome back to your weekly update on all things related to marketing and advertising!
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Social Holidays
August 12 - World Elephant Day
August 13 - Left handers day
August 15 - National relaxation day
August 16 - National tell a joke day
Social Media News:
Sweetarts encourages amateur filmmakers on TikTok
https://www.marketingdive.com/news/sweetarts-filmmakers-tiktok-festival-influencer-gomez/629015/
Instagram strongholds influencer marketing despite growing competition
https://www.marketingdive.com/news/instagram-rivalry-tiktok-influencer-marketing/628837/
Advertising News:
Walmart reportedly seeks streaming partner to bolster Walmart+
https://www.marketingdive.com/news/walmart-disney-comcast-paramount-peacock-streaming/629329/
Warner Bros. Discovery to combine streamers next summer, considers ad-supported offering
https://www.marketingdive.com/news/warner-bros-discovery-combined-hbo-max-discovery-FAST/628974/
Miller Lite rents out grills in latest summer stunt
https://www.marketingdive.com/news/miller-lite-rents-out-grills/629064/
NYT plans advertising expansion into non-news products
https://www.axios.com/2022/08/09/new-york-times-advertising-expansion
Run ads or place products in-show? Both are best, research finds
https://www.marketingbrew.com/stories/2022/08/10/run-ads-or-place-products-in-show-both-are-best-research-finds
If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver
