Discover why most brands fail at sponsorships and how to fix it! In this episode of Right About Now with Ryan Alford, OpenSponsorship CEO Ishveen Jolly reveals the secrets behind successful brand sponsorships, NIL deals, and athlete influencers.
Learn how to avoid common brand sponsorship mistakes, amplify content across channels, and maximize ROI with user-generated content (UGC). From full-funnel marketing to authentic influencer partnerships, this is your guide to digital brand growth. Subscribe for more influencer marketing tips!
*Timestamps*
0:00 Why Influencer Sponsorships Drive Brand Growth
1:08 Meet OpenSponsorship CEO Ishveen Jolly
2:36 Evolution of Sponsorships: Brand + Brand Power
5:11 Amplify Content Across Every Channel
7:54 Why OpenSponsorship Went Full-Service
10:11 Content Creation vs. Brand Fit
13:05 Stop Expecting Free Awareness
16:58 Align Influencer Deals with Your Funnel
18:52 Reuse Content to Save Money
20:02 Balancing Brands and Athletes
22:17 Recruiting Brands and Creators
23:14 Retention Over Acquisition
26:42 Influencer Marketing: The New Word of Mouth
30:06 Integration Beats Reels for Impact
32:09 Connect with OpenSponsorship
#BrandSponsorshipMistakes #InfluencerMarketingTips #NILSponsorships #DigitalBrandGrowth #MarketingROI
