"Why Most Leaders Miss the Point" – Christopher Lockhead on Why You Should Market the Problem
Discover the ultimate guide to category design, critical thinking, and how to dominate your market by being radically different.
In this high-energy interview, Ryan Alford and Christopher Lockhead break down why most marketing strategies fail—and reveal actionable tips to own your category and win big.
Christopher dives into the concept of native digitals vs. native analogs and why understanding this massive shift is crucial for your business.
Plus, learn how to spark word-of-mouth marketing, create demand, and reject traditional thinking to stand out in today’s competitive landscape.
*TIMESTAMPS*
1:06 – Meet Christopher Lockhead
3:00 – The Power of Real Dialogue
7:00 – Reflexive vs Reflective Thinking
14:00 – Why Words Matter in Marketing
30:00 – What Is Category Design?
43:00 – Native Digitals vs. Native Analogs
56:00 – Creating Word-of-Mouth Marketing
#CategoryDesign #BusinessGrowth #MarketingStrategy
