Attention is the most valuable currency in business and marketing today. If you don’t have it, you have nothing. In this episode, we dive deep into what it takes to truly earn attention and how brands, creators, and entrepreneurs can dominate in a world where consumers have unlimited choices.
Steve Pratt, author of Earn It, shares unconventional marketing strategies, the power of content-first branding, and why short-term thinking is the greatest disease in marketing. Learn how to build trust, create lasting impact, and turn attention into long-term business success.
If you’re struggling to break through the noise, this episode is your roadmap to standing out in 2024.
*TIMESTAMPS*
0:00 Why Attention Is Everything in Business
3:00 The One Thing That Makes or Breaks You
7:30 How the Content Game Has Changed Forever
12:45 Why Most Marketers Are Completely Clueless
18:15 The Secret to Getting People Hooked Instantly
24:30 This Podcast Marketing Strategy Blew My Mind
30:00 Why Nobody Trusts Traditional Advertising Anymore
37:45 How to Build a Brand That Stands Out
45:10 Why 95% of Marketing Fails Miserably
52:00 The Future of Marketing That You Must Adapt To
#Marketing #BusinessGrowth #Podcasting
