In this episode of "Right About Now," host Ryan Alford and guest Spencer Carpenter, founder of Outlier Audio, explore the transformative impact of podcasting on personal branding and business growth.
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Ryan underscores the medium's evolving credibility, while Spencer shares his journey from the music industry to podcast booking. They discuss the importance of relationship-building, effective outreach, and the balance between vanity metrics and genuine value. The episode also highlights the rise of video podcasts and the significance of in-person connections. Concluding with a call to embrace podcasting, they emphasize authenticity and collaboration for lasting success.
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TAKEAWAYS
The transformative power of podcasting for business and personal branding.
The impact of the COVID-19 pandemic on the music and podcasting industries.
The significance of storytelling and unique value propositions for podcast guests.
The shift in media consumption habits, particularly among younger audiences.
Common misconceptions about starting a podcast and how to overcome them.
The importance of authenticity and follow-up in securing podcast bookings.
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TIMESTAMPS
00:00 - Intro
02:04 - Spencer's Entrepreneurial Journey
07:12 - Podcasting vs. Traditional Media
08:40 - The Value of Podcasts
10:16 - Overcoming Commitment Fears
12:05 - Building Personal Brands
13:08 - Local Impact of Podcasts
15:59 - Content Creation Strategies
19:27 - Unexpected Impacts of Podcasting
21:59 - The Evergreen Nature of Podcasts
22:19 - Value of Podcasting vs. Traditional Ads
24:01 - Importance of Personal Branding
28:03 - The Legacy of Podcasting
34:15 - The Importance of Follow-Up
39:00 - Navigating the Podcast Booking Process
42:00 - Understanding Guest Selection
43:42 - Value Over Vanity
44:29 - Simplifying the Pitch Process
46:10 - Confidence in Outreach
48:40 - Value of Podcasting
49:01 - Celebrity Podcast Appearances
52:10 - The Role of Video in Podcasting
57:05 - Future of Podcasting and Growth
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