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Weekly Marketing and Advertising News, July 30, 2021: VR Social Media: The Next Gen Of Facebook
Weekly Marketing and Advertising News, July 30, 2021: VR So…
Host Ryan Alford and co-host Josh Hill discuss Google's advertising revenue, Dr. Diabolical’s Cliffhanger, today’s International Day of Fri…
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Weekly Marketing and Advertising News, July 30, 2021: VR Social Media: The Next Gen Of Facebook
July 30, 2021

Weekly Marketing and Advertising News, July 30, 2021: VR Social Media: The Next Gen Of Facebook

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Host Ryan Alford and co-host Josh Hill discuss Google's advertising revenue, Dr. Diabolical’s Cliffhanger, today’s International Day of Friendship, and more on this week's episode of The Radcast.

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Welcome to this week's episode of The Radcast! In this week's news episode, host Ryan Alford and co-host Josh Hill with special guests Joey, Joe, and Sean recaps quasi-celebrity guests, discuss Google's advertising revenue, Dr. Diabolical’s Cliffhanger, today’s International Day of Friendship, and more... 

These are the following topics we hit in today's episode:

  1. Welcome To Mark Zuckerberg’s “Metaverse” – Next Facebook Chapter Is An “Embodied Internet You Are Inside Of”
  2. “We Come In Piece” - Popeyes calls truce to chicken sandwich wars with nugget launch campaign
  3. Kanye is seriously finishing ‘DONDA’ at the Mercedes-Benz Stadium
  4. Pizza Hut Launches Bold Streetwear Collection

If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |

Transcript

00:00
Dr. Diabolicals Cliffhanger. I mean, who comes up with these names? But very well, you guys roller coaster fans. I think they're taking a note from like Roblox, the like game where you have this completely like social life where you can interact with people. And they're just kind of expanding Facebook and Instagram. The I think no matter what, at the end of the day, it's all about, you know, to play a better service and everybody's no matter how good you did. I want to suffer through the Popeye's line. For.

00:29
Knock off chicken nuggets, man. I just never saw that actually see a line for Popeye.

00:40
listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? It's Ryan Alford. Welcome to the latest Radcast news. It's July 30th, 2021. It's a Friday. I'm joined as always by Mr. Josh Hill. Oh yes, brother. Put you on the spot there. I like to mix it up. We can't have the same intro every time. I'm always ready.

01:07
I always ready. Just a few seconds late. And you know what? We have some special guests today, my friends, and they're providing both the the friendship relief, which we'll get to in a minute of exactly what today is, but also the comedic relief. Joey, Joe, Sean, what's up, brothers? Welcome to the show. Friendship relief is that's coming in pretty strong. They're out there. Yeah, right. Yeah. Yeah.

01:34
Sorry, I didn't want to, you know, oversell it or undersell it, but you know, since it is, and I'll just go right to it. It's day of friendship, national day of friendship, international day of friendship, did you know it? I don't hate them, but I don't love them. They're just enough. Just enough. Good enough the way we are. Yeah. Uh, Joey, Joe and Sean are, uh,

01:57
I don't know what, what do you call yourselves? I don't want to call you a comedic troupe, you know, whatever. Some of the funniest guys I know, Joe and I go way back to, uh, High School, High School Clemson, you know, we didn't do anything bad ever. And just, uh, okay. I built them out of jail a few times, but other than that, you know, we won't talk about any stories, but, uh, you can find them on TikTok on Instagram.

02:26
as Joey Joe and Sean and, uh, guys, you guys are lighting it up and I was just like, started watching like, I know that guy, Joe went to high school and college with this kid, like suddenly you guys are blowing up on Tik TOK. I'm like, all right, we're going to get these guys in here on the rad cast and helping out with some agey stuff, doing some skits, doing some writing. So, uh, how did you guys actually come together though?

02:51
the

03:20
branded content for a gas station that I will not plug. Convenience store. Till they're paying us. The gas station convenience store. Sure. He did marketing for them and I was making videos and we got linked up. And the rest is history. Now, uh, now playing multiple characters. We decided to have them on the news episode today. Uh, you know, Josh and I, Josh is the, I guess, definitely the funny guy at the agency, he doesn't know it.

03:49
He may know it, but, uh, he's the closet funny guy. He, I bring them on and you know, we'll be sitting here talking about something. He'll say something and I'm like, you know, and we'll go on, uh, I'll go home and Nicole will, uh, say Josh is pretty funny. Strong audience of one for Josh. Given our ratings keep increasing every time Josh Josh is on, uh, maybe it's a every podcast, sell out every podcast.

04:17
Exactly. I sent some subversion on Josh's end, dude. He's trying to take the crown, right? I would fire him right now. Hey, hey, stop. Can we mute their mics real quick? Yeah, exactly. But today is actually being July 30th. It's two national social holidays, International Day of Friendship and Talkin' Elevator Day. What the fuck does that mean? I have no idea. Do you not supposed to talk in the elevator? I guess it's a nice change of pace, because every day I wish someone doesn't talk to me in an elevator. Yes.

04:46
Any thoughts guys on talking elevator day? I fucking hate elevator. Yeah. I got caught in an elevator one time. It was the worst experience of my life. Started taking off my clothes. What'd you get caught doing? I know the story. I got caught taking my clothes off. Yeah, sure. Sure. I take the stairs from now on. Yeah. I only go into one story building. So I've actually never been in an elevator. Yeah. My mother-in-law does not take elevators. We have at our loft.

05:16
You know, four floors were on the third and I didn't know this about her. Maybe I'd heard it at some point and, uh, we had them over the other week and like, I was downstairs with what she came in and my kids, I'm like, headed to the elevator and she goes towards the stairs and I'm like, we're on the third floor. She's like, yeah, I'm going to walk. I asked the coal like later, like, yeah, mom doesn't take elevators. Like, all right. What is elevator phobia?

05:43
You nailed it. I think July 31st is a elevator phobia day. What's her thought on escalators? Yeah, I don't know. We'll find out. I haven't been to a mall with her or anything. So and she doesn't ride on planes. She's a wonderful woman, but she does not ride on planes and she does not take elevators. Anyway, well, she just won't be able to celebrate talking in elevator day. Obviously.

06:12
Or plane crash. Talking a plane day. Yeah, the holiday we all know and love. Today's also my wedding anniversary, by the way, in case anybody cares. Hey, congratulations. Thanks. I'll tell my wife he said so.

06:30
You talk to her anyway. Don't worry about it. He's been divorced for 25 years. This is still the anniversary. Yeah. If they were still together, this would have been 25 years. I just took the ring off yesterday. It's a big deal. Should have been Diamond anniversary. Cause I'm 60. Well, we've had a good week here at Radical. We did, I hope everyone saw the, uh, or watched the Ben Higgins episode, whether you're a bachelor fan or not, Ben was pretty cool. Uh, we had a good episode there. And.

07:00
All you Hills fans, Spencer Pratt will be on the podcast next week. It'll be releasing in a few weeks. You guys Hills fans. You guys watch the Hills back in the day? Yeah, no, maybe. Hills have ice. Yeah. Sean looks like Spencer Pratt a little bit. I actually was a fan of the Hills because he was on it. Yeah. Cause my older brother was on it. growing up in New Jersey. I always was jealous of these kids. I like lived in Laguna beach. They live like these magic.

07:29
that was in New Jersey press that was the hills was my escape from reality oh wow was the hills on your radar? yeah it's by the way before Josh is too young the uh Laura Conrad whatever he was Heidi Montag calm down Spencer's uh wife but uh looking forward to having him he's an interesting dude

07:55
He's gotten into crystal business on e-commerce and not that kind of crystal guys, but we'll have him on next week and look for that episode in the coming week. So a couple of news items in the least shocking news of the week. Right. Google released some numbers where their advertising is up 61% year over year. And this does $50 billion.

08:25
That's great. Second quarter. It's really great for them as a as a struggling startup. I'm really happy that they're getting some traction finally. That's good for them. Least shocking news ever. Maybe they'll get maybe they'll get up there in the top websites. I thought this was interesting. So Six Flags in Texas just unveiled a new roller coaster, which is the steepest diving roller coaster in the country. Dr. Diabolical's Cliffhanger. I mean, it comes up these names, but.

08:55
Are you guys roller coaster fans? I am. I like roller coasters. Yeah. I'm into it. What about roller coaster tycoon fan? I don't know if you guys put that. More of a zoo, more of a zoo tycoon guy. I think we're going to do a field trip for the next news episode. Whenever Dr. Diabolical's a cliffhanger opens and we're going to mic up for that. There's your mother in law.

09:22
roller coasters. We'll find out. Won't we? That might be an interesting, uh, subplot for the Radcast, you know? Oh yeah. We'll make up the mother-in-law for her versus roller coaster. Will she do radical mother? Will she ride on a train? I don't know. Exactly. Uh, and Josh, you need, uh, Josh always does our TikTok hits of the week.

09:49
Other than Joey, Joe and Sean, you know, what else has hit your radar? My feed has been full of not like Olympic highlights, but Olympians just geeking out over all the free stuff that they're getting. They're getting, they have this like swag bags. Yeah. They're like someone was walking through all the Nike gear they had for team USA. Probably like probably 200 pieces of clothing, um, all custom made for them. And they've got.

10:17
access to these 24 7 like cafeterias and stuff. They got free coke machines everywhere like Coca-Cola is balling out, of course. All American keep those athletes highly nutrition with their coke. They say that they're pounded six cokes before they swim. It's probably it's probably the Coca-Cola with the cocaine in it, too. But even Asics, Asics is out there doing like foot scans and like custom

10:46
fitted shoes for free for the athlete, which is insane. But that's been super fascinating. But then it's all these like world-class Olympians who were just like jacked and like massive muscular, and then they're making tech talks about being too shy to go talk to like, uh, like people that have crushes on stuff. It's like, in the Olympic village, just like a big hum fist, like in them really well. Yeah. It's just a bunch of like, they finished their races and they're whatever they're doing. I got just jumped over.

11:16
hurdles and now I'm going to go hurdle this. Imagine how powerful their offspring would be. They're just started breeding. They're actually growing as a super human race. The village is for Olympic people. Yeah. Oh no. Yes. I think that is the goal there. Maybe they can make lots of Olympic babies. Yeah. Just a couple of decades down the road. It's just like, oh,

11:42
You know that start crossing their minds, you know, like, well, you know, if this were to get pregnant, at least he's Olympian. Can be another can be a whole another country. The Olympic Village is permanent. It's like, yeah. Oh, yeah, I'm from Olympia. Olympia. Olympus. Olympus. Just go back in time. Sure. Well, I'm just glad you guys are here on International Day of Friendship. That makes one.

12:11
It's not very friendly. Yeah, that's the least friendliest thing ever. All right. Coming up on the news, first news article of the week. Mark Zuckerberg. I mean, metaverse here, Josh, this is right up your alley. So Facebook not only wants to own the quasi real world known as the Internet. Yeah, they also want to own the totally.

12:39
Unreal AR world of the metaverse. Oh yeah. It's just, you know, another instance of how in touch, uh, the like ultra wealthy billionaires are with society, you know, they're only doing stuff for, for the world, you know, like, uh, like blue origin that's for the people, uh, like, uh, Zucks out here, they, I mean, Facebook owns, um, like Oculus, um, and so.

13:07
They got their VR. They've got their like fake persona like profiles online. I think they're just trying to marry that and just keep everyone online. So basically just trying to have like a VR world. Pretty much. They're kind of like creating this like I think they're taking a note from like Roblox. They're like game where you have this completely like social life where you can interact with people. They're just kind of expanding Facebook and Instagram. I can't wait to interact.

13:33
My aunt's cat means those are good memes. All of it. Now the picture of the food, I can see the VR version. Yeah, it's almost like you can. Yeah. We try to touch it. Are we going to be able to like use Facebook marketplace with this to you? Yeah, exactly. Going to the Metaverse and sell some some not real fabric. I will say this like my kids.

14:00
put more value on like the Roblox skins than they do on like a bike. I mean, like, yeah, and they're active. They play like every sport, but like, they just don't give a shit about like physical stuff. Like, yeah, like the way that we used to, like transformers or whatever, you know, it's like, give me a skin on my dude on Roblox. Possible. My son's the exact same way they play NBA, whatever on PlayStation. And that's, that's all he cares about.

14:29
gift card, PlayStation gift cards for birthdays. He doesn't care about anything else. True. It's true. The, uh, next on our list. So Popeyes, the chicken sandwich wars are diminishing and they have a new campaign coming out. We come in peace. Chicken nuggets from Popeyes. I love good nugget. You guys been into the chicken sandwich stuff?

14:55
that's all about pretty much it's all you've been talking about for like a year at least I like how they're coming to hot out the gate utilizing the UFO stuff yeah our computer is charged are we changing camera angles here?

15:25
What are your chicken sandwich highlights? What are your top spots?

15:32
Uh chicken sandwich what I like not pop eyes. Yeah The best chicken sandwich I had was at that yee-haw brewing company to be honest a little plug for them. I guess. Oh, yeah Yes, uh princess hot chicken. Oh, yeah. Oh, yeah. That was excellent. Very good The uh, I think that no matter what at the end of the day, it's all about, you know Chick-fil-a is better service than everybody so no matter how good the food is nobody's gonna be like I want to suffer through the Popeye's line For

15:59
Knockoff chicken nuggets, man. I just never saw that. Actually see a line for Popeyes. I wonder if they had a little moment where like Taco Bell released that Chalupa or whatever, where the shell was a fried chicken like. Peace, I wonder if they were just like, we've gone too far, we've created a monster. We must we must repent for our sins. Yes.

16:27
So I don't know, you're going to see a big campaign on digital and TV for Popeyes. We come in peace. Third, I mean, I saw this, I was like, this isn't exactly marketing, but we're the Radcast, we can talk about whatever we want. The Kanye's locked himself up in the Mercedes Benz stadium in Atlanta. Also known, used to be known as the Georgia dome. That's been blown up since then, but, uh, finishing his album in the Mercedes stadium. Don't uh, more like don't you stop the album Kanye.

16:56
Don't dare start calling you. You guys have any thoughts on Kanye locking himself up in the Mercedes? Tell me who else can get to do that? Yeah, I'm just going to go. I mean, what are you renting it out? Surprising. Yeah. He's the fan of the Mercedes Benz stadium now. It's going to haunt it. He was wearing this pantyhose over his head. I'm like, that's actually great.

17:23
So most people when they go through a divorce, uh, you know, like by a Corvette, he's just like, I'm going to live in a football public municipal stadium. He's staying in a crappy like room though. He seems like caught on the floor. Oh yeah. He's like, he's roughing it in the Mercedes stadium. It looks like a college dorm. If he doesn't come back jack. Yeah. Right.

17:50
Yeah, he's not working out with the training. OK, so now that's probably it. Sure, you're staying in a football stadium by yourself. There's weights, there's weights. Yeah. And then you'll run on sprints. Sure. Bleachers. Sure. You know. If Kanye is running bleachers, then I want to see that. Yeah, that's going to be this music video. Oh, God. Have you seen that old clip of him performing live and he's like rapping and he just sprayer is the rad cast new like.

18:18
It's like a 200 foot wide stage is massive and he's just like full on sprinting while like digging your rapping or whatever It's hilarious. It's just out of the blue. I Think he just needs somewhere to fit the Mormon Tabernacle choir. Yeah, you know play with them The Brings acquires into like every every yeah, no, it does. He's surrounded now

18:46
like, Oh, I'm done with it. And then it comes out. They're there. I'll be there. Yeah. Joseph says with his shoes. I have, he collects them. I have multiple, multiple eight pairs. Eight, nine, nine, nine pairs of Yeezy. Mitten in box. Nice. Yeah. No big deal. Uh, do you want to put us to put up your eBay handle? My, my wife would probably like for me to sell them. I hear about that a lot. When are you going to wear those? Why don't you just sell them?

19:16
There's not the force. Happy 15 years ago. I know why she still has to be. You still trying to run my life. Probably because we still live in the same house. Our final news article today. Pizza hut is launching a street wear collection. Also some historic items that seem to have already sold out, but, uh, bummed about the cups. I was going for those. That's exactly what Joe was texting with Joe. And he's like the only item anyone would want.

19:45
Literally the only one I would buy, yeah, sold out. He's got to drink his vodka sodas and something. That's true. I need a pair of those checkered pants though. Oh yeah. So me. Is that your Radcast uniform? Yes. Pizza, if you're listening, send us some street wear. What's the radical tracks you're coming? I want the pizza medallion necklace if they're going to send us something. What's next on the radar for you guys?

20:15
Are you guys, uh, I know you just finished some of your live shows. Any, uh, anything else on the radar as far as, uh, live acts or I know you've got some, some really talked earlier, you got some releases coming out on tick tock, anything else, uh, on the radar? Yeah. Joe has a show or Joe has got a show August 7th, pickings, doing a stand up.

20:38
special guests. Yes, we're going with uh he's doing stand up for barry mcgunn 3 jr and then we're going to do some sketches there as well. I think the most popular character I do is not myself obviously and uh so it's this character and uh yeah bickens county performing arts center and then we're gonna do some skits with these guys so you're still gonna have joey joe and sean there give the people what they want huge draw huge yeah work very

21:07
So if people are following you, they can find you handle Joey, Joe and Sean on Tik TOK or Instagram, like what can they or YouTube or YouTube, Facebook, anything everywhere, any social media, Pinterest, I did start a picture. What, uh, what are some skits or some things that are coming up? Are you guys getting back in any of the ongoing characters for any of the stuff that you haven't released or might be working on for your channels?

21:38
Yeah, we have people who flip homes, sketch coming out. Jonah, from the Barry McGuntham Jr. character, Jonah shot a, that character does well in the horror comedy world, so we shot like a, pretty much a little mini film of a horror comedy. Nice. I'm the bad guy. Definitely the bad guy, as art imitates life. Yes.

22:08
Oh, we're shooting that project this weekend. There's a media company, Grimo called So Crispy Media. Yeah. You want to be a facts. Yeah. There's unreal, but they're doing a this. They do a popular series called Chalk Warfare on YouTube. We're talking like 15 million. Sixty nine million. Is it 69 million views? And so they're doing a new short film. And they said we need three bad actors.

22:37
Just filled the bill. Picked up the phone, called us right away. We accepted right away. We actually offered to do it. And they were like, ehh. That is how you have you saved in my phone. I just start typing B-A-A-D. And it just popped up. Three space B-A-D. Well, we appreciate you guys coming on with us. You know, you're going to see a lot more of these guys on our content with Radical. On our client content.

23:07
They've signed a non-exclusive always on deal, right? Always, always, always 24 hours a day. Yeah. That's why he gave us the pagers. Do I have this collar around me? Like an emergency? 2 AM? Yeah. Why did Josh administer that shot in my arm before we got to the next one? It's a new vaccine. It's a radical vaccine. A radical vaccine? That was for gonorrhea.

23:37
Why don't you give it to Sean? Did he thought you were Sean? He thought you were Sean. It's common mistake. I like having it. It's not that bad. The vision comes up back after about a year. Yeah. Well guys, well, we appreciate everybody being on you know where to find us. We're at the radcast.com at Ryan Alfred on all the channels, Josh, chill on Instagram, Joey, Joe and Sean on all the channels. You'll see us next time.

24:04
on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.