00:00
You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

00:13
Here's your host, Ryan Alford. What's up guys? Welcome to 2024 with the Radcast. Our weekly marketing and business news of the week here on January 5th, 2024. My Kim Isabe, my good friend, my co-host here on the Radcast. Chris Hansen, what's up Chris? What's up my man, happy new year.

00:39
I felt like I had to really dial it up there. It's 2024, it's like New Year's. That was my version of like fireworks. It worked. I talked a lot of than I usually do, so you got me fired up. It's hard to get me to change that volume. Gotta dial up the volume. If it's radical, we cover it. It's 2024. We are in the space time continuum. I remember growing up, like I might've said, the year 2024. Like this sounds like we're out there somewhere,

01:10
Spaceships flying planes. Someone driving self-driving cars. We're getting there. We're getting there slower than we thought. I think if, I think somebody was guessing we'd have flying cars by 2024. I bet that was probably on someone's trend list for technology in 1995 by 2024. We'll be flying in cars now. Still driving those gasoline guzzling V8s.

01:37
We're just now getting to electric cars. They don't make any noise, but we're getting there. I do want a flying car though. That'd be on my wish list. I can't, I would not sure. I think I've seen some prototypes. I just think they're not very affordable. It's not affordable. And I'm not sure how we'll do air traffic control. It gets when there's no, we can barely manage drones from 13 year olds, let alone adults flying cars. Exactly.

02:07
We appreciate you wherever you are, whenever you are, however you are for making us number one in marketing a business on Apple podcasts. We did hit number eight in all business shows in the world over the holidays. So we thank you for that. There's a pretty big names there, Chris, that we were up and above not to call anyone out, but we appreciate that. It is a contest. Don't let anyone fool you. There is a numerical ranking system. They do rank them.

02:37
You go into business under Apple and when you're on the first page without a scroll, we get excited. So we appreciate you for listening. And we hope you'll continue here in 2024 as we light it up. Speaking of lighting it up, they do have some pretty good marketing headlines this week specific to lots of, there's trends, there's forecasting, there's predictions. And there's also biggest concerns. This comes to us from AdAge. I thought this was actually

03:06
pretty interesting. Because I think if you're a marketer out there, there's a lot of things happening in the industry that have people like questioning what they should do, who they should hire, things like that. But at age put together, marketers biggest concerns heading into 2024. Number one, economic uncertainty. Ongoing concerns about the economy, including the effects of wars overseas, high gas prices, inflation, and the return of student loan payments are heavily weighing on marketers.

03:36
I don't know about that last part though. I don't know how many marketers are going really thinking about student loan payments. That sounds a little political, but the rest of it sounds fair. So economic uncertainties, number one, the rise of AI, the rapid growth of innovation of AI and marketing, despite its potential has left many CMOs feeling uneasy about its implications and brand safety issues. Three, CEO CMO disconnect.

04:04
That's a disconnect between understanding and prioritizing marketing metrics and roles. This is always a balance because CEOs want sales, want numbers, want things immediately. And the CMO is going, hey man, we gotta build brand. We gotta build brand over time. And so. We need more marketing pieces. Yes. We need more stuff to put out. Exactly. So see, the marketing department is always trying to stand up for what they're doing, building long-term success for the brand while also building short-term sales. And the CEO is going.

04:32
Marketing's not working hard enough. I want- It's still a battle that I'm very familiar with. Yes. I want more sales today. I'm like, oh, okay. All right. That's always, that should be like, that's the biggest concern in every year. That is not new. Four, work from home and in office balance. The struggle to find a balance that benefits both employees and employers in the post pandemic work environment.

05:02
I do see and hear this a lot, especially like larger agencies and larger companies. You let it's what happens when you let people stay at home for three years and you want them to come back. They don't want to come back. But they have to do that. Dude, I got a Barry's bootcamp at 1pm this afternoon. I can't come in the office. Exactly right. Yeah. That's what it is. I have a peppermint facial at noon and I had my bootcamp at two. I don't know how that's going to fit in with you wanting me to come back to work.

05:30
Or it's, oh, I'm in Tulum for the next month. You didn't tell me I had to be in the office. Yeah, exactly. Working remote. I'm working hard remotely at my mom's day spa down in Key West. Really? Yeah. Wait, are you getting your work done? Yeah, so there's that balance. I don't think that's unique to marketing, by the way. That's unique to like almost every industry. Organizing talent, number five. Challenges in structuring the marketing workforce efficiently.

05:58
mix of in-house and external talent and rapid adjustments to media performance. This is the hardest part is we have more marketing channels than ever. We have more complexity than ever with marketing, like channels and content and influencers and mediums and all these things. So it's okay. Do we have it in-house? Do we have out of the house? We hired agency. Do you can't hire? Can one person learn how to do all these things? No. So how many people do you need? So you have to organize and

06:26
gather talent. This is, I know this one firsthand or in an agency, but much less some of these larger brands where they've got more dollars to spend and they're trying to organize and know exactly how many people are needed to get it all done. So that's on the list. Marketing's biggest concerns heading into 2024. Finally, navigating a fraught geopolitical landscape. Fraught's a interesting word, a fraught.

06:54
It's fraught with challenges, fraught. The increasing complexity of addressing polarized customer bases and the need for brands to be authentic, yet cautious when speaking out on core political and cultural issues. I do understand this. Like, it's a challenge. You don't want to polarize people. Consumers and all these people, you want authenticity from the brand, you want them to speak out on things. But I can also understand the brand's point of view that you can't win.

07:24
And if you're, look, if you sell a product or a service that you can just lean heavy on one side of the other, then great, go all in, lean into it. If you're big red, selling bubble gum, you need Republicans, Democrats, and independents to buy that shit. So it's, eh, you don't wanna stick your neck out there too far, and anyone listening can go, you should, if you're gonna be authentic, you have to stand where, say where you stand, but yeah.

07:54
But it's just not that smart all the time. Maybe if you're a firearms manufacturer, yeah, but agree, if I'm selling bubble gum, enjoy the cinnamon gum. Yeah. I'm sure once you believe it. I just counsel people to stay out of it. I try to think that, at least myself, even having a show where I want listeners on all sides to listen, I think if you pay attention to everything that I do,

08:25
You probably know where certain, my foundational beliefs lean, but I don't think I have to be disrespectful to the other side and rub it in people's face. And I think that's the difference. Right. So I think we can all agree to disagree or to agree to stand for what we believe while not disparaging the other side. And I think the problem is we've gotten to this world where everything's black and white. I'm all in all out.

08:54
I'm gonna tell you your beliefs suck and they're stupid and they don't make any sense and my beliefs are good. Yours are bad. And when in reality, a lot of this stuff is in the gray. And if you can at least admit that, then and that there could be an argument for both sides, no matter how strong you feel. And I think that's the path forward we have to find. We have to get back to. We get back to just accepting everyone can have their own beliefs and that's okay.

09:22
and we can go about our day. And I, no part of me now wants to try to convince someone else to believe what I believe. That's a losing battle, always. Yeah. When has that ever worked? It not when, not unless it's done the right way. There's such thing as influence versus over the top, like, I don't know, just disparagement is the best word I can come up with. And I don't know.

09:51
I think we've got to find the path back to standing up for what you believe while not taking down or scorching the earth while you do it. I think that's what people are so tired of and that's what's going to be interesting with the politics this year. It's going to be nasty and it's, I don't know. I almost wish we could clean the whole slate and start with two new people and like, all

10:19
and go at it, you know? But we'll see. So these are the biggest concerns heading into 2024, economic uncertainty, AIs rise. And look, the AI thing is gonna be interesting because there's so many parts of that. I think on one channel you have, okay, how much can we use AI to complete some forms of the marketing department that we do, like the repetitive tasks? Can we use it to generate content or to write or to do blogs and to do...

10:48
Email blasts. Yeah, all that stuff. So there's like that balance of, okay, how much can we trust it to do these things? And then there's the balance of the safety, the brand safety, the copying things, the copyrighted stuff is going to get us in trouble if we let this go on its own. And you've got deep fakes and all that kind of stuff. I think it's two sided there. The disconnect between sales and marketing. That's what I'll just call it. It's that we're saying CEO CMO. I'm going to call it the disconnect between.

11:18
sales and marketing, the work from home balance, organizing talent, and navigating a fraught geopolitical. So if you're listening and you're in marketing, you're in sales, you're in business, you're probably shaking your head and wanting to know what the balance of these things are. I'll say this, like on the work from home thing, I just think that genie can't go back in the bottle and you need to hire good people that you trust to do what the company needs to get done. And it doesn't really matter where.

11:46
where that takes place as long as you aren't like, if you're a fast food company, you gotta come in. We gotta make the donuts, we gotta make the burgers, whatever it might be. But for a lot of white collar work and things, like you gotta hire the right people and trust them to get it done. And I think there's a balance. I don't think it can be all one or all the other on the work from home versus in office. And you gotta find what I called this in 2001.

12:15
You gotta hire mutants, people that could do a lot of different things well. They may have a specialization, but you have to hire people that are hungry to learn. Because everything's changing so much, no one's gonna have one job doing one thing. So you have to hire people that are hungry, that wanna learn, that want to, look, there's YouTube, yeah, the company can train you to do the core job, but you gotta be hungry to learn these other things, to watch a YouTube video, to watch,

12:44
these types of, there's training out there to learn other skills. And so you just have to hire people that are motivated, that want to do those things. Motivated and I think disciplined even now with, cause with more freedom, I think people need it, especially with this hybrid model. Dude, I see it every day. I'm sure you see it walking around. There's way more people out and about on a given weekday than there ever has been. Oh yeah. Even I'm like, what is everyone doing?

13:14
Yeah. Is anyone working anymore? But you can still kick ass in your job and go to a barrier who can't pay one PM. You can. I think it just takes motivated and disciplined people. So. Yeah. And that's the only thing that I get concerned about that the world is concerned is. Some of the politics and some of the things that changed have. Stripped the hunger and desire.

13:43
out of the American way. Yeah, we all want work-life balance. Yeah, we all wanna do that. Of course we do. But notice there's two words there, work-life balance. It's not just life balance. Most of us work to live. And so you still gotta work to live. And I think what we've gotten a little bit into is life balance. How can I balance my life as I balance my life?

14:11
with all this thing I called work. Just getting in the way of my life. We gotta work to live. But to swear ourselves, we have to be hungry for all those things. And that's the balance that has to be found. And we'll see if we can get back to more of that. And there's a lot of people doing it. So this is not to put a lot of people in a box that don't belong there. But I think you do have to, with great flexibility comes great responsibility. I think that's the bottom line.

14:41
And if you want to learn from me directly, join my newsletter, Ryanoffer.com backslash newsletter. Sign up. I give daily advice on marketing, personal branding, podcasting, life. Give that a shout. Join that. It's free. It's daily. Just like this show, give away our best advice. Thought this was interesting. Also from Ad Age, adage.com. AI chat bots predict 2024's hottest trends in social media and ad tech.

15:11
Scarily or I don't know maybe this is good use of AI here probably spot-on so first Gen Z marketing apps Finch a self-care app where users nurture a virtual Finch tracking mood habits and goals in a gamified way Hey, Vena an app designed for women to make platonic friendships based on shared interest and values

15:40
Friender, a gamified friend making app that matches people based on shared vibe and humor. And Clubhouse Rooms 2.0, a potential revamp version of Clubhouse with added features like video and spatial audio. What says you about any of these Gen Z marketing apps? I've never heard of any of them, however.

16:07
I like, I mean, I like the sound of all of them. I think it's all, I think people are lonely, honestly. And these are the things that's counting. I was listening. Yeah. See like how do the first one, self care, support that, take care of yourself better. And then how to make platonic friends or just friends in general. Which with things that have been around for literally like a decade, you almost wonder why things like this haven't taken off more.

16:38
And actually people have used some of the dating apps, you can turn it on like friend mode and have made like platonic female friends, whatever that way. But I think it's a good thing, but I think it tells us that we're all very isolated in real life. Yeah. I spoke about this in my, not trends, but marketing ways that people can get ahead in 24. And I think...

17:03
I think there's gonna be, the people that get ahead are gonna be this return to in real life experiences. I just think that it's playing into this thing. People are lonely, but I think with the pandemic, hopefully behind us and everything with that. And we've been way beyond it, three years past, but it's like, I think people are like really ready to embrace like getting back to in real life experiences. And.

17:29
whether that's brand new marketing experiences or things like this that are more on the social sphere. I think that's, I think apps that can maybe bring the online and offline experiences together in some way. Yeah. Will be big. Yeah. On number two on the predictions for 2024's hottest trends, social media trends. So niche neighborhood apps. I've been calling for this for a little while. We'll say this.

17:58
apps like hyper local platforms like hood and next door will become more popular fostering community and local business awareness. I think there's always been a place like next door to take off a little bit more. I do think it is more hyper local niche. I agree. Focus. And I think maybe if they could lean into the online offline thing, like it's.

18:23
I think it's got partners, collabs with local restaurants or something. Exactly. And I do think like stuff that zip code based or like more. Where it's feasible to really get to know someone and to have common shared interests because of location specific things like when you're in the same zip code, there's just stuff that comes with that. Like you're in the same neighborhood, same restaurants, you can actually meet up.

18:52
You can actually, there's just stuff that you experience when you're in a certain zip code or certain environment that is shared interests. And I think- That's part of the reason I love being in Miami or a major city for that matter is those niche groups are larger communities in a random example. But say I wanna go to, is this coming up this weekend, my buddy that does the micro dose coaching, having a little get together.

19:20
If I was in Greenville, it probably wouldn't be that many people. Yeah, exactly. If I go to Miami Beach, might be two, 300 people. And I can tell you, it feels better when you're, you just be, all right, there's, I'm not alone in this. There's a big community around this. Blah, blah, blah, yeah. I think, I've heard about Nextdoor a long time. I've been approached to advertise on Nextdoor. I know it's been around a long time, but I do agree with you. I don't think it's ever gotten the.

19:49
you said it's probably capable of. Yeah. And I could see it. Maybe that was a timing thing. Yeah, I think it was a timing thing. And I think it's just gotta move past the busy bees that are complaining about traffic in the neighborhood. I've been on a few of them. Do you think- And no matter where I live, people that are active on there are just complaining about stupid local stuff. Yeah, I've seen that. Let's yell. There's never a shortage of negative reviews, me, myself included. I'm never like,

20:19
awesome dinner. Let me hold on. Let me get in the car and write this Yelp review before we get out of here, which I should be better at. But I want to ask you, do you think people were so reliant on kind of Facebook? Because I see Facebook has a lot of community groups or niche groups. Do you think that is the old part of that for many years? Here's what I think. I think it has. But I think why AI is predicting this and why it's probably right or it has the potential.

20:47
is Facebook's gotten so crowded with everything that it's hard to, here's my problem with Facebook. If I'm going there for like local news, interest, updates, those kind of things, I can't get to that without getting my brain wiped with marketplace, with politics.

21:13
with I have to hit four buttons or three things to get to that content. And look, it's great and bad because sometimes I do go to marketplaces, sometimes I use it for those things. So I think those things are great. But I think the problem though is, it's just so inundated with all that shit that I can't just get to like local without. Fuck, my dad's posting about.

21:35
Trump again Yeah, it's from high schools complaining about yeah, yeah something from Yeah Clemson didn't get the best recruit and that's interesting to me when I'm ready to to get into that content, but I don't it's I guess it's almost like the example of distraction by ads like

22:05
I'm just trying to watch this. As a marketer, we need those ads, but it's the same thing. I'm trying to get to one thing, and I gotta go over and around and through to get to it. And so I think an app that can, that's where these niche apps come in, where you can get straight to that local piece. Next thing, interest-based micro-communities. Platforms like Discord and Amino will continue to shine for hosting vibrant communities around niche interests.

22:35
I do think these communities are becoming more mainstream. Discord five, six years ago is kind of a, some kind of like underground. I'm on it now, yeah. It's all the crypto stuff is on that. Yeah. That's why I got introduced to it. And I don't even quite really understand how it works. It's to me, it's, I don't know. I need to sit down and spend the time with it. It's, I'm, cause I'm realizing I need to be cognizant in how to use it if I want to be up to date on.

23:04
what's trending in the crypto space. Yeah, it's back to those, what are those niche interests that you have and finding community around that. The problem I have is like you just said, it seems like these things trend towards black market shit a lot of times, not the cryptos black market, but you know what I'm saying. Yeah, yeah, yeah, no, for sure. And it's like, I gotta get my.

23:29
my whatever it is. I can't even, I'm trying to tell a joke and I have no black market interests right now. So I'm like, I can't even make it up, but should I have a black market interest, I would certainly be on discord to find it or telegram or whatever else these things are. But I think you will see these things. They've already become more mainstream and I think it started with the NFTs thing and all of that crypto and all the digital currency stuff.

23:58
But I think you'll start to see it more and more. As people get comfortable with the platform and maybe we can get out of some of this black, gray market type stuff, but we'll see. Third on the social media trends, skills sharing and collaboration. Apps like SkillSwap and Wisdo. I hadn't heard of Wisdo. I like the name though. Will promote local skills sharing and collaboration, fostering a sense of community and interdependence. Interdependence.

24:28
This is back to what I was saying. Knowledge is cheap, man. If you wanna learn something, it's out there. You just gotta wanna get after it and learn whatever that might be. And I think, I do think, you're already seeing this with coaching. I think the first realm of this was just the litany of online coaches that help with this stuff. But then now you've got.

24:55
apps filling in the gaps of specific things like this, like where you can probably even trade with one another. If you have a skill that you wanna learn, you have a skill, share, give a skill, get a skill. There you go. There's probably a name in there somewhere. Skillrix. The wheels are turning. Yeah, the wheels are turning. But those are your social media trends.

25:23
niche neighborhood apps, interest-based micro communities, skill sharing and collaboration. Also on the chat box predictions for 2024 for social media and ad tech, 2024 Olympic niche sports. So we do have the Olympics here. Are you an Olympics person? You watch the Olympics? Yeah, of course. It's cool to watch. I'm not like glued to my tee, but I enjoy it. Yeah. Extreme slalom canoe kayak.

25:52
A new, more intense version of whitewater paddling with potential for high engagement. That sounds interesting. Extreme kayaking. Like, what are they doing? Like doing 18 barrels in a row. Like, how could I, how long can they stay in the water?

26:09
Let's see what that is. Breakdancing. Its Olympic debut will likely attract attention with its artistic expression and technical skill. You mean breakdancing. Hey, I'll polish that. You're a pretty good breakdancer, aren't you? I did, I actually did breakdance as a kid, but I had not done it in a long time. But I do have some friends that were, they were professional, traveled the world doing it.

26:38
So I'm happy for them. Yeah. My kids are into break dancing. They break shit all over our house all the time. They're naturals at it. I don't know if it's a dance. I don't know what it is. It's like a crash. You've got four boys in the house. It's like constant break something, but we'll see. I'm interested. I can't say you see someone sometimes like on America's Got Talent or some of these other shows, like someone would come out, but it would be interesting to see the.

27:08
how obvious it is if someone's like grade A versus the gold silver bronze of break dancing. Remember the Jabberwockies, that dance group, it was on that show MTV. They all wore white masks. Yes, I do remember that. I'm interested. We'll see. Which country's got the best dancers? We're gonna find out. Yes. So those are some of your.

27:36
AI predictions for 2024. I wanna move on, I thought this was really interesting. Come to us from Marketing Dive, marketingdive.com. Instagram Reels is outperforming TikTok and Facebook for branded video content. Report says, report by customer engagement company, Implify.

27:59
reveals that branded video content on Instagram Reels surpasses performance on other platforms like TikTok and Facebook. The research based on analysis of numerous brand-known social media accounts indicates that longer Reels, exceeding 90 seconds, receive twice the median number of video views compared to TikTok. Additionally, Instagram Reels out-signed the platform's Stories feature, offering six times the reach. However, in 20...

28:26
23 advertisers posted five times more stories than Reels. Interesting. Question. Yep. I thought Reels could only be 90 seconds. No, I think they've extended that now. I thought they did. I find this, I know if you post a video, you can be longer, but I do find this interesting. I think if you posted it, you could post a video and it becomes a Reel then.

28:52
I think that's like the work of the day. They need to fix that shit. They don't want to see you get rid of like posts unless it's just an image. They shouldn't even let you post a video. Like it just should be a real unlimited length or 10 minutes. That's confusing. Cause I think I've gone through that myself. Cause you can post a video longer. But I will say this does not surprise me. And it actually tells me something cause I'm guilty of this sometimes. I always go, we can just post the stories. If we haven't done reels, some of our own content.

29:21
because it's just easier to throw a story up than a real because you didn't have to put captions and all that stuff, but it gets six times the reach. So- Oh, believe me, I'm sitting here thinking about vacay of always wanting to put stories and I'm sitting here thinking shit. You just don't ever know what is gonna get, is gonna get viral kind of the way. Not the word that I should use because viral is not really what I intend, but you don't know what's maybe gonna pop off a little more.

29:49
I'm not saying you're gonna get a million views, but instead of getting 200 views, you might get 3,000. If you don't ever know what video might do that, if it hits the right audience and it starts to get into the algorithm. And so- And my question, you don't use TikTok, right? And are you watching Reels or do you do little shorts on Facebook ever? We do post to TikTok for my personal brand and I don't get on it a ton. I watch, I'll watch Instagram Reels.

30:17
every day. Yes. Rarely am I on Facebook or TikTok. Oh, totally. This would validate my own usage for sure. I do. I do think that what they're saying here is branded video content. So they're not saying person like personal brand, like Jimmy Smith, whatever on TikTok. And they're saying like company brands and

30:43
Business, yeah. The business brands, content gets seen more, and that would align with my thoughts as well. So, in other words, if you're a business, you need to be posting to Reels frequently. Period, end of story. Doesn't mean you shouldn't post the other ones, but you're gonna get more engagement, you're gonna get more reach. And I think this is, I think some of this is based on

31:12
like our own like focus group of two here, like saying are what we watch. But I also think it's Instagram knowing they have to compete with TikTok and all these other things. They're prioritizing and potentially giving the branded content, pushing it out to more people. And look, whatever the reason, then you should leverage it. That's the point of this. So if you're listening, that's the point of this, of talking about this article.

31:41
Post more Reels. Brought to you today by Instagram. Official sponsor. That's a pretty damn good tip. Six times the reach is a big, that's a big multiple. Yeah, it's a big deal. So if you're a small, medium business and like you only have so much time, what does that tell you? Focus on Reels. There you go, for your business account. That is the insight.

32:09
Mickey Mouse copyright expiration inspires horror movies, video games, and memes. Who knew? Oh wow. This comes to us from NBC News. You may have heard of them. NBC News dot com. The expiration of Mickey Mouse's copyright after 95 years has led to the creation of horror movies, video games, and memes by non-Disney creators. Early versions of Mickey Mouse are now part of the public domain.

32:39
allowing independent creators to use them for profit. Within days, horror movies titled Mickey Mouse's Trap and an untitled Steamboat Willie horror movie have been announced along with video games like Infestation Origins, memes depicting Mickey and absurd and inappropriate scenes, including nautical accidents and terrorist attacks. Great.

33:05
have also merged online. The quick response to Mickey's updated copyright status exemplifies how iconic intellectual properties can be remixed and recycled in the digital age for artistic and commercial purposes. They tried to extend it, but what happens when you're out there that long? I'll say this. I can get on both sides of this coin.

33:30
But it strikes me that if there's something that should be extended, it should be freaking Mickey Mouse. You know? I don't know that shit ever expire.

33:39
I just find it hard to believe their lawyers didn't have this taken care of. I don't think they had an option. It says there's tension between Disney's lobbying for extended copyright periods and the use of public domain works in its creations as evident in the online memes. So clearly they have been battling this, but it's still expired without something.

34:07
I don't know. Big spire should inspire. I think it's gonna do, I don't know, but I think it's gonna do a lot of damage to their image, honestly. It's all this weirdo stuff coming out. Exactly. And obviously I think most educated people will know and distinguish between it. Sure. But at the same time, it still has a halo or impact. It's not a good picture to have. Yeah, yeah, yeah. Yeah. And that's where.

34:35
I don't know if you have all this evidence and you're using it and you have characters and movies and all this stuff. I just don't know if I think we'd each there should be extensions of copyright. Yeah, I know 95 years. I understand in theory why they put that limitation in. But I think this would be a case for where I don't know. I'd like to think that if you had this much money invested in it, you'd be able to find a legal way with which to extend it.

35:05
Totally agree with that. And the fact that we don't just seems, I don't know, very short-sighted.

35:13
I did want to mention, if you're listening to the show, we have a lot of podcasts, people that listen. If you go to RyanAlford.com backslash Radcast Media Network or just go to my website, RyanAlford.com, click on the menu, you'll see Radcast Media Network. We are launching a multi-show media network this year. A lot of shared opportunities, production services, and a lot of different things that, if you're starting a podcast, if you're a company thinking about it, everything from strategy,

35:42
And I'll say this, there's a million podcast production companies out there. This isn't a, and we do offer that as part of our services, but it's really more about strategy, branding, monetization, guests, all of those things, which we've mastered here with the number one show on Apple. And we're bringing all, a lot of different genres. So if you've got a podcast or you're thinking about a podcast or you're a business thinking about starting one, encourage you to go to that site, go to RyanOffert.com and click on Radcast Media Network.

36:12
to learn about how we can help you springboard your podcast. Look, this isn't about creating a hobby. This is about building a business. We're gonna help you do that with your show. So give that a shout out. And of course, you see my hat. We're always brought to you by Vacay. Take a vacay.com, premium plant-based wellness straight to your house. Chris is in the Vacay Lounge in Miami, our official lounge, as always. And you can go straight there. And let me tell you,

36:41
Premium, third party tested, everything we do is first class. We hope you'll give that a shot. Take a vacay, V-A-Y-C-A-Y, the only way to vacay.com. I think that's all we got. First episode of the year, my friend. Strong, a lot of good info in there. A lot of good info, very marketing focused. We are a marketing and business show, talking about some of the threats, challenges, thoughts, trends.

37:12
Things come in this year. Any final words, Chris? I wish everybody a phenomenal 2024. There you go. Nothing but positivity and... Abundance is key. We appreciate everyone, wherever you are, whenever you are, however you are, for making us number one. You can find us at theradcast.com. Search for any...

37:39
Topic, you'll find highlight clips from all of those from every year. We have over 400 episodes. You can find anything you want. I'm Matt Ryan Alford on all the social media platforms for Chris Hansen in Miami. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.