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Weekly Marketing and Advertising News, December 31, 2021: The Most Downloaded App In The Metaverse
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The Radcast hosts Ryan Alford and Joe Hamric discuss the top stories and successes of 2021.
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Weekly Marketing and Advertising News, December 31, 2021: The Most Downloaded App In The Metaverse
December 31, 2021

Weekly Marketing and Advertising News, December 31, 2021: The Most Downloaded App In The Metaverse

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The Radcast hosts Ryan Alford and Joe Hamric discuss the top stories and successes of 2021.

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Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss the best stories of 2021 and whose app proved a big win for Metaverse this year.

These are today’s topics:

  1. Fiverr Looks To Help College Football Players Build Their Personal Brands
  2. Anytime Fitness Gets 'Real Af' In 2022 Brand Platform
  3. A Future-Proofed Way To Reach People’: Why Hydrow Rowing Company Is Rethinking Its Media Mix With Ooh And Video
  4. WTF is .xyz?
  5. TuSimple completes its first driverless autonomous truck run on public roads

If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast

Transcript

00:00
Jack Dorsey, who is the former CEO of Twitter, talked about Web3 and he thinks that it's a bunch of hype. There's a lot of hyperbole is what he's saying to get venture capitalists, for sure. Hyping cryptocurrency. You think it's all that he thinks is all to boost up crypto fiber. They're doing a new mentorship program to help college football players build their personal brands, pairing college athletes with NFL players of the same alma mater to help them learn how to make.

00:28
money through endorsement, sponsorships, and appearance fees. They had real AF shirts there, like four years ago. So I'm like, and now Anytime Fitness, who has a billion dollar ad campaign, is coming out with a camp right, all right. Okay. Yeah, I mean. The hardest part of ending is starting again.

00:48
You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the New Year's edition of the Radcast. It's Friday, December 31st, 2021, the last day of the year, Joe. That was, you thought I was getting ominous. I didn't know what was gonna happen. Last day. I thought you were gonna like grab me or something. Scared me. It's your last day alive. Night, night forever after today.

01:18
I just like that hat. I do too. I was shocked they didn't have a bigger one. I think a lot of people when they got theirs. It fits you perfect though. Does it? OK. I was just being self-conscious about it, I guess. Yes. And if you're listening, you need to watch it. You need to watch the YouTube version to see Joe's hat and all its glory. It's a beautiful hat. It's good. We've got our decorations on set today. Happy New Year's. Thanks, Elizabeth, for picking up our stuff. I mean, she could have at least brought some champagne. But you know.

01:46
Thought there was gonna be champagne, it's not gonna be, I guess. Elizabeth, she doesn't work here anymore now. Yeah. Too bad. Her last day. Speaking of last days. Yeah. Last day of the year, my friend. We've got a nice jam-packed episode today. I'm excited. Lots of social holidays, which everybody loves that segment. And some good stories. I actually didn't ask you this pre-episode, so I'm just gonna put you right on the spot when we get in. Great, I love that. If you think about,

02:16
I'm going to, I'll lead up to it so you can be like thinking. Okay. I'm a good question. Ashker. Okay. You are. I do this to like my guests, like too, like what I know they're going to have to think about it. I extend the question. Okay. It's a tactic. It's a technique. You know, sure. That way they're thinking about it while I'm, you know, think while you drink, think while you drink, uh, when you look back at 2021, whether it's a news story, whether it's like an event in your life, whether it's anything like, is there something that you're just like, can't.

02:46
Not not necessarily that you're dwelling on it, but it's like, OK, this moment. One moment or one issue, because obviously it would be it would be covid, right? Yeah, like just continuing. Yeah. Sucking, dragging everything down. Being shitty. Yeah. Oh, all right. I got to go. There it is. See you later. Last episode. So it's kind of hard to do because the year seems so.

03:13
I mean, it seems short and long at the same time, I guess. Yeah, because like, like I thought about this, the answer to this question, and someone asked me, and I was like, and then I looked at like the calendar and like, damn, like stuff that happened in January, February, like first quarter. Yeah. It seems like three years ago. It seems a really long time ago. Yeah, I mean, I work from home, like I've told you, and I don't, some days I don't leave the house. Yeah. So it's like those, it's just like. Do you think you guys, it's even, I know with the.

03:42
COVID stuff rebounding like you guys ever going back to work? You know, I've heard a bunch of different things. I've heard it would be like a hybrid type thing where you spend a couple of days in the office and a couple of days at home, which to me, yeah, I hope they just say stay home. Yeah, I'll do that forever. Do you think that have they made it? Do you think productivity has stayed or remained? So here is my answer on that one. Yeah. So it's not super far from my house, my job, but

04:12
there is a lot of traffic right when we get out on the way in. So in my opinion, they're getting an extra at least hour of work out of me. I mean, I gotta walk down the stairs and I am more prone to stay late when I know that I'm already home. I'm just gonna work an extra hour. I mean, I've worked until, you know. Yeah.

04:33
515 some days. We actually get on 530, which yeah, you are to at least 532 now. 532, 533 if I have to get two extra minutes out of you. I get a little cranky if I have to go past that much. So yeah, but but in reality though, I do, you know, I'll sit there. I got nothing else to do. You know, any big New Year's Eve plans tonight? No.

04:57
You? No. Nothing. Not even close. Yeah. I can't remember the last time I was... I feel like a loser, but I... or a winner. You know, I'm not sure which one it is. It's amateur night, right? Yeah, it's amateur night. Amateur night. Enter our... hours. Yeah, and there's... policemen everywhere on the road and blah, blah, blah. Yeah, I know. I haven't been out on New Year's. When was the last time you were out for New Year's? It's been a while. Gone to a few parties like adult...

05:23
parties. Oh, adult parties. We go to adult parties, draw your own conclusions. Right. Your wife does or does not watch this? Not much. OK, good. Good for you. It's positive. It works out for our relationship. Yeah. It's like, I can't believe you said that. Yeah, no. But a few adult parties, but like friends and stuff here and there. Some years. But like bars or even like

05:51
dinner restaurants and that. It sucks, right? Yeah, it's just, I don't know. Everybody's got a prefixed menu and it's like, it's super expensive. Exactly. Yeah. So yeah, no big plans, but... We hate New Year's. Yeah, we hate it. It sounds like now. You got your hat on and we're like, eh, nothing. Sucks. Yeah. We'll pop some bubbly or something, you know. Sure. Yeah, we might. Eh, you know what? Yeah. We'll do that.

06:12
I'm gonna start making lunch today. All right, we would have champagne we would already started. Well, too bad Elizabeth. Anyway, it's been a good week. We had a spike Mendelsohn on the show this past Tuesday Celebrity chef. Yep. His episode was really good. Got some good feedback on him next week

06:34
starts our 2022 campaign for the Radcast. And we're coming out with a bang, Joe. Really? Grant Cardone. Really? On Tuesday. That's excellent. He is the number one, probably, I'd call him number one real estate investor influencer. Mogul? Mogul, if you will, in the game right now. And Grant and I recorded a couple of weeks ago and he's kicking off the new year. And ironically,

07:04
in a first, because I bet you there's not a single podcast out there. The next week, Alaina Cardone, who's a badass and her right self is on for episode two. I knew that. Grant, then Alaina back to back for the for the new year. That's that's coming out with a bang. Yeah. A bang, a pop. Yes. Yeah, it's going to be good stuff, man. We're going to follow that up, though, is the question. Oh, it's coming hot and heavy, dude. I don't want you to give anything away. I mean, I won't give it away. But Heidi Montag.

07:30
Follows in week three. That's a big one. That's a big one. I mean, she's like, she's still a big deal. Famous, famous. Right. Yeah. She's not even outside of whatever. My kid probably not. He might not. But your kid might not. But if you're he's done, he's dumb. Just kidding. Hey, Owen. He doesn't listen to see there. No, he doesn't. So, yeah, got a big, big year ahead. Yeah, it's exciting. Is is Spencer going to

07:59
He might, he actually makes a couple of cameo appearances in the episode. Oh, okay. So a little teaser for you. Unplanned, unplanned, unplanned drop ends. Okay. I like it. But, uh, she was great. Had some good candid conversation about business, their business, things they're doing and, uh, life behind the scenes. So that, and then, uh, you know, the music writer for BTS, the hottest.

08:21
you know, pop band in the world right now. Right. No, no matter whether or not you listen to them or not, a lot of people do. I to be clear, I do not. And they're making a lot of money. And she writes all the not all their songs, but two of their biggest hits for Dynamite and Butter, which are their biggest hits. I've heard Dynamite. She's like one of the songs, the hottest songwriters in the game right now. And what's your name? Lena Smith. OK. Did you say that? What's that? Did you say that before? I don't know. Maybe. I don't know. Yeah. Anyway.

08:51
That's exciting. It is exciting. So we're excited for all that's coming in January and a few more little secrets up our sleeve. Secrets. Secret, yes. It's getting big. And we've got our revamped studio in here. Nick did a great job. Looks great. For the new year. Right. Cable Management 101 by Nick Weaver. Cable Management 401. He's in the advanced class now. He is.

09:17
Looks great. It is, new lighting, new everything. You know, everything's out of the floor here. Stuff hanging from the ceiling. I know, it's getting exciting. I feel like I'm in a spaceship a little bit. You know what I mean? A little bit. That hat makes you look like you're in a spaceship. Yeah, well that's what I meant. Oh boy. So yeah, but any other reflections? You know, we're gonna be all about, we're getting a couple segments here, but any other reflections from the year? Worth mentioning? You know, I think it's, I think, a pretty good year.

09:46
Yeah, we I mean, I did a couple of things that, you know, I hadn't went to Vegas pretty recently. Yeah. I hadn't done that in a really long time. You know, it's COVID, COVID, COVID, whatever. But yeah, fuck that. Yeah, that's pretty good. I mean, it's pretty good. I've been doing the Radcast now for a few months. I don't know. Is it? I have no idea. It's it's going so well. It's like it's you're not even keeping track of time. Meteoric is what some people have said to me. But yes.

10:16
Months seems right. I don't sometimes I don't know what day it is, honestly. What is this true, especially this time of year? It's like, what day is it? Yeah, right. It's seriously like when you said Friday, I was like, oh yeah. OK.

10:27
I started drinking at 11. Yeah. What? Yeah, well, it doesn't help, certainly. No, it doesn't. The mind altering. Start running it together. And congratulations to our Clemson Tigers. It's a good game. They won. It wasn't a great game. Not a great game. They won. We won. We'll leave it at that. Did you see the guy swat the ball right to it? Yeah. What are you doing? That was the dumbest thing I've ever seen. What are you doing? Yeah, the quarterback batted, I don't know why, he could just let it drop. That's what I was saying. I was like, there's nobody around him. Just let it hit the ground. He hit like a volleyball right to us. Yes.

10:57
He followed it right to our corner. He spiked it right in his own face. Yeah. Essentially. I mean, it's the weirdest plays I've ever seen in football. Yes, it is. I did put together a few of the stories from 2021, like broadly, that kind of I thought were bigger than others. This was part of first quarter, which was like, oh, wow, this seemed like a while ago. But the whole Reddit thing that happened with GameStop, stock.

11:23
That was this year. That was this year. Yeah. Where they essentially inflated the price because everybody started buying it. And it pretty much went to like $500 or something. Yeah. It's still pretty high. I think. I think so. But they're not really, their business might've caught up. Maybe they helped their business, but completely railroaded like a lot of stock, like shorts and stuff. Hijacked it big time. It's crazy. So I remembered that and remember celebrating it in the moment. And then Free Britney.

11:51
You know, sure. I mean, we're talking about like stories that matter in 2021. Oh, my God. What matters more than free Britney? Yeah, than a 30 something year old millionaire, a multimillionaire. I'm so worried about her. You know what I mean? Yeah. What's going to happen? Yeah. She gets to spend her more. Now she gets to spend her money more regularly. Yeah, great. Great. Good for her. She deserves it. She does. She deserves it. And then Jeff Bezos went to space. He did. Yes, he did.

12:21
He did. He's right up in there. He's an interesting guy. Jeff Bezos. Yes, he is. He's a we did actually a video with Joey and Sean where Joey was Jeff Bezos. He did not look like Jeff Bezos. No, well, he's not bald. Well, no. And he put a ball cap on and it did not look right. But it was very funny. Check it out if you have a have the chance. I think I remember it. And because you were Bill Gates and I put those glasses on. It looked like Bill Gates a little bit.

12:48
A little heavier. You know, they're all eccentric. I mean, that was kind of the point of the skit, I think, the parody, how, you know, eccentric and nuts they all are. Yeah. Very successful, but, uh, you know, they actually do deserve it. Yes, they do. My opinion. Right. I mean, they do. Those guys are.

13:03
Geniuses, I guess. Yeah, definitely. On the radar, or the spectrum, excuse me. In the radar. And the radar. It's fine. They're in space, they're on the radar. Yeah, they have to have radar, I think, right? It's like, whoever's gonna get to space fastest. And Bezos had to have the phallic-looking rocket. That was a weird choice. Yeah, to penis the space. At some point, somebody had to be like, hey, bud, put some wings on there or something. That's not great, right? It's a shaft. Yeah. That's not, yeah.

13:32
I'm going to bust this thing right through the orbit. Yeah. Yeah. Right. I I'm just I'm picturing a picture of him putting a picture up of it in front of a bunch of people, a bunch of people in the boardroom and everybody being like, like, no, I'm not telling them, dude, I'm not telling them. It's Jeff Bezos. Yes. The erect and erect rocket, erect rocket. It was definitely erect. Yeah. Well, it's no question. For sure, for sure. So those were some of the I don't know.

14:02
Once it highlights me, I was kind of like when I, when I like deleted the 4,700 COVID stories, those are three that were seemed to stand out a little bit. I mean, that's, I guess really probably the biggest news story would. That was this year, right? January 6th, the whole thing at the Capitol. Yeah. There were, I kind of ex-nade that one too. Yeah. It was a good story. Devices. It's like, I feel like you can't talk about like political stories and not.

14:29
get pushed to one side or the other. Yeah. You know. Yeah, it was a big story. It was a big story. Insurrection. Insurrection, yeah. 21. Yeah, the news. Insurrection. Yes. I can't, what else, is there something else? Not really. That's a pretty good year. Afghanistan. I mean, you know. It's not my problem. Oh boy. Yeah. Oops. Oh. Yeah, everyone at home just did that. Yeah, they just did that at all. Yeah, totally.

14:59
It is time for a certain segment and we've got a lot to get to in it. So, okay. I think we're going to tee it up. Do it. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A red cast social media holiday segment. Yeah. Yes. Yeah. Ready. So today's December 31st is a few social, I mean, a few regular holidays. New Year's Eve.

15:27
Sure. Yeah, not that important, but I want to get to the important ones. OK, the ones that really matter. I'm excited to hear these. Yeah. First, it's National Champagne Day.

15:40
And we have that. We don't have it. What do you think Elizabeth? I'm going to fire her again. Yeah. What do you think she's going to work now? I don't know. I mean, hopefully nowhere where she has to bring champagne to anybody. I hope not, because she's not good at it. She's so it's National Champagne Day, which if any of these ever made sense, that one actually makes sense. That one makes sense. A lot of times they're like, why today? But that one pretty, pretty dead on. Yeah. You've already broken this one. Yeah. It's also another day. OK.

16:09
It's no interruptions day. OK, you interrupt. I really like no interruptions immediately. Oh, I'm like writing a thought. I'm sorry. Oh, hold on, Ryan. I wanted to tell you for a client. I'm like, oh, I'm thinking I'm thinking does a per. That's what I did to me like a big bear. I lost the idea too. Did you really know?

16:27
No, I never lose them. No, never, never, never lost. Aren't as good as they were going to be. I'm like, damn, I thought that was that sounded better in my head. It's like, yeah, it's like having a couple of drinks the night before and be like, I've got this great idea. And you write it down in the morning. You're like, well, what does that even say? That's me in the middle of the night. I come up, I have a dream about something and I'll I literally either I'll type it on my phone or I'll wake up in the night, my notes app.

16:53
And about one out of every four is actually good. Yeah. The other three, I'm like, what the fuck was I thinking about? I do the same thing. I do the same for I just why did I think that was a good idea? Stories or skits or something like that. And I'm like, what? Like Alex Trebek goes through the Burger King drive through. That doesn't make any sense. What? That makes sense at all. No. But January 1st. Yes, it's New Year's Day. Sure. Everybody knows what that is. Right. The it's National Bloody Mary Day. Oh.

17:20
That makes sense as well. That makes perfect sense. It's not working off that hangover. I might get a Bloody Mary for tomorrow. Yeah. I might get some mix. See there? It's working. Here's my opinion on Bloody Marys. I don't want to slow down the segment, but typically I'll get one and about three quarters of the way through, I'm like, I don't want this anymore. Yeah. It's a lot. It is heavy. Thick. Yeah, and there's always a bunch of shit in it too, which is fine. Yeah, it makes it taste better in the moment. Sure. Then when you get to the bottom, it's like, eh. Yeah, this is, it's mini juice. Yeah, I like them though. I could drink one.

17:51
I could drink one. Yeah, I like all the garnish. My wife makes really like, overdoes the garnish. Salamis and olives and shit on it. Like at our boat, we have like a dock community where we keep our boat stays. And we're always like the Bloody Mary. We bring the Bloody Marys. And Nicole goes all out. Like we've got the bacon strips with the pickled okra with 17 other vegetables. Wow. I mean, it's like mile high.

18:16
And a little bit of tomato juice. A lot of it. It's not even red. It's just like pink. It's just got like stuff called shrimp. Shrimp. I like the shrimp. Yeah, the shrimps are good. Oh, yeah. So it's like an appetizer. Like a pepperoncini. Oh, yeah, that's in there. Yeah. All the little green olive. OK. You know. So, yeah, National Bloody Mary Day, which goes with the other holiday that it is, which is National Hangover Day. Sure. Yeah, that one also makes sense. That one does make sense.

18:46
You know, but not to be left out. It's also Polar Bear Plunge Day.

18:53
All right. Cool. Yeah. Yeah. I'm not going to be I won't be doing that. No, I think it goes back to that. I think it has something to do with the foundation or something. The polar bear plunge. Is that what it is? Nick, keep me honest here. Does you remember that at all? That was the ice bucket challenge. I don't know. That was the ice bucket challenge. Polar bear plunge ice bucket challenge. People run and jump into the ocean or whatever. And it's real super cold, I guess. Right. Yes. Yeah. I'm not doing that. No.

19:19
Not doing the polar bear plunge. I wonder how many deaths there are on Polar Bear Plunge Day, specifically from the Polar Bear Plunge. Too many. Somebody going to shock? Yeah. One too many. One. So one. This is my read my lips. No, no. Yeah. Not doing that. Jumping the creek out there. Yeah. After you. Yeah. Nick probably should go first. Nick's going first. Uh, January 2nd is, uh, this one just couldn't be ignored. Uh, happy.

19:48
Moo year, meow year for Cats Day, something, moo year? Meow year? M-E-W, moo year? Meow year? Moo, happy moo year. Oh, mew, like mew year? I don't know. For Cats Day, mew year for Cats Day. Okay. Whatever. We have a couple cats.

20:08
We do we have a dog cat people what so my wife and daughter can't be It's one of the cats only has one eye which is kind of cool. Oh, so it's kind of cool It was delicious by the way the other one when I plucked Just kidding she had that one cat meat One dog two cats. I'm not a cat person. Yeah Yeah, I don't like cats. I don't know what they're thinking about. It's like

20:34
Yeah. And when you have to, they fight or play around sometimes and it's super loud. Like, he's called shit. Yeah, they call the shit as well. It's like, uh, how about you not call pass? Hard pass. That's on the client. It's national buffet day on the second as well. Buffet is probably having a tough time right now, right? Yeah. With the COVID, COVID buffet. Yeah. All you can. Die. Oh God.

21:03
Oh, that's a lot of a lot of a lot of that for the first half of the show. Those be the new year. You know, and this is, you know, Joe Holiday slash National Cream Puff Day. OK, I appreciate that. Appreciate that a little bit. Johnny, you're a cream puff, right? You're a cream puff. Yeah. Karate Kid. Karate Kid. Cream puffs are in reality. There are doughy things with the pastry and the cream. I don't care for them.

21:33
That doesn't seem like a real dessert to me. It seemed like somebody made that up on the fly and was just like, cream puff. Yeah. Can you keep the cream puffs? Yeah. In literal and dessert sense. Sure. Yeah. Sure. No cream puffs allowed around here. None. No, we're going hard. Right. And, uh, which aligns perfectly with January 2nd is always national, national personal trainer day. Okay. Again, makes sense. Sure. To all those personal trainers out there.

22:02
Yeah, congratulations on your day on the second. I will never meet you. So, you know. Yeah, but you're going to wish him a happy day. Good luck with your life. Your only interaction with the personal trainer is this. On this. Via, yes. Yeah. It's not a hands-on guy with the personal trainers. Yeah, it's also National Science Fiction Day on the second. Hmm. I wonder why the second. Not sure.

22:32
I'm not a big science fiction guy. Yeah. Some movies are all right. I mean, if you count Star Wars, that's what I mean. That falls in that. Sure. I'm sure throw me in, but not anything else. You ever watched Star Trek? Uh, yeah. Yeah. I like the old school. I don't think I've ever watched a full episode of the Star Trek. The original? Yeah, never. Never? No, I don't think ever. I'll show myself.

22:56
You gotta watch the original Star Trek, man. Shatner, who went to space with Bezos. I remember, that was a big day for us. Yes. We talked about it. And, you know, beam me up. But, you gotta go watch the old school. He's so dramatic. I mean, do I have to? Yes, it's so good. It's so good. Have you watched, like, the original Twilight Zone? Yes, that I have watched. Did you like it? It was pretty good. Yeah. I liked the movie, that was from the 80s, really. Yeah. Twilight Zone movie. It was good. A little cheesy. A little weird. Yeah.

23:24
Finally, January 2nd is World Introvert Day. Congratulations, Nick. Just for you. Yeah, we won't. We won't make a big deal out of it, but we know we know you're hashtag Nick Verday. Oh, boy. I don't know. I'm kind of an extroverted introvert. What does that mean? I don't know, like I'm more introverted than extroverted. You know, I'm kind of forced to be extroverted.

23:53
So I think I was probably more extroverted when I was a bit younger. Yeah. And now that when you get to be a grumpy old. Yeah, it's like I don't want to fucking talk to anybody, man. It sucks. Right. And would you call me an introvert or an extrovert? I would call you an extrovert. OK. But I mean, you would have to call me an extrovert as well, because I mean, we're on a podcast like talking. Yeah. Introverts to be in that corner, like hide behind the chair. Yeah. Or just sitting here. That'd be a fun podcast. It's an introvert podcast. Intra. Yeah. Hey, Ryan.

24:23
The lowest ratings in podcast. Yeah, we've achieved the lowest rating. Not one person. We don't we don't talk. We're scared to talk. It's very quiet. Listen to it while you're going to bed. We will sleepy time podcast. The sleepy time introvert podcast with sleeping time. January 3rd is Festival of Sleep Day. Festival of Sleep Festival Sleep. It seems like those two things are opposite. You would think maybe it's a you know, you lay down and.

24:53
party with, I don't know, put some streamers on it. Yeah. I don't know. You take a, take a rest on some, what is the stuff that you throw? Confetti. Confetti, confetti, confetti naps. Like a snow angel situation. Okay. You know what, I might do that. It's also International Mind Body Wellness Day. Hmm.

25:15
Mind body wellness day. I'm noticing a lot of fitness stuff here. There's a lot of the first of the year. Sleep, fitness, take care of yourself, you know. I'm not gonna do that. Stuff that you're so good at. I'm not doing that, screw that. You can do these next couple. I think you're gonna like these. National chocolate covered cherry day is also January 3rd. Sure, I'll have a chocolate covered cherry that day. Yeah. In a while. I like it minus the cherry.

25:41
Just chocolate covered. I've had some chocolate. Inside empty. Just a shell. I'd hope for that if I maybe drink or eat one. Sure. You're not a cherry guy. Not in chocolate. Which sounds weird. It's just okay. It's just a weird texture. It's also National Drinking Straw Day. Which sounds a little odd because...

26:08
And I guess maybe you could use the recycled ones. But now how much you like the paper straws? Oh, man. God, am I at my previous job? I had to do something where in Charleston they banned plastic straws. And so I did. Oh, my God, dude, is a disaster. And they make them now that they're they're OK. Yeah. But still, people are like, yeah. Right. You ever seen the metal ones? Oh, yeah. The metal ones.

26:38
Yeah, those are OK. They're OK. It's got to be solid. Yeah, you know, like that paper shit just look, I know it's good for like maybe the environment or whatever, but and I care about that. But it's just they suck. They're not great. No, they're not great straws. Finally, I got two other. I mean, this is jam packed. I don't know how they fit all these days into the same day, but it's a national fruitcake toss day like.

27:05
Like toss it out. I don't know, that's what I would do with it. I fucking hate fruitcake. I tried fruitcake. I don't know if I've had fruitcake that much, but I tried it. We made a video, it might've been in January of last year, and I took a bite of it and it was nasty. Fruitcake is the worst. Nasty, dude. I don't know who likes fruitcake. I would assume older folks. Yeah, maybe, because they can't taste it.

27:28
Maybe soft, I guess. It's not really gone day. Yeah. Okay. Jelly fruit day. Well, and you know, Monday being January 3rd, finally, and this is, I mean, this is a haymaker Joe, like national. Thank God it's Monday day. Oh.

27:46
That's the stupid. It's the dumbest thing I've ever heard. Yeah, nobody ever says that. We've heard some dumb holidays this year. Yeah, this one ranks right up there. That's probably the one because no one, no one really likes Monday. No. So you're never like, thank God it's Monday. And why the third? If you're on vacation, maybe thank God it's Monday. I don't like the first Monday of every New Year is thank God it's Monday. You know what is on Monday? Not only do the kids go back to school. Yeah.

28:14
Uh, WWE raw Owen and I are going to that. Is that in Greenville? It is at the, uh, whatever center now. Oh, nice. Bon Secures. Can you take your smartphone in? Can film and do stuff? Yeah. So I spoiled him cause we went and saw Rob before when it was here. And so we sat in the front row. And so now it's always like, we got to sit in the front row. Are you sitting in the front of this? No. Yeah, we're sitting in the front row. Are you, do you get on TV? Yeah, I was all on the TV last time. All on. Oh boy. We're going to have to get this out. I want to, I'm going to record it. Nick.

28:43
Don't let me forget to record this. So that is it live? Is it the live show? Yeah. Okay. And the bad thing is of course, like you're like, I'm picking your nose. But I pick your nose a lot on TV so much. I love it. You do. But yeah. So again, he's now, now everybody's spoiled. We're sitting in the front row and what, with the cameras, like they'll let you do it for a minute. But if you're doing it for too long, they're like, yeah, all right. They come up and tell you what to do. They're like,

29:12
When they're out of the ring, you stand up and whatever. When they get back in the ring, sit down. Okay. There's a whole protocol. Nice. Yeah. Well, you gotta be part of the act, you know? The entertainment. Yeah. It's a whole thing. It's a shtick. Yeah. Who's your favorite wrestler? I don't know. So I'll say I like Seth Rollins because last time we went, they went to like commercial or whatever and he was super cool. Okay. Like with everybody. Yeah. So. That's cool. I mean, Seth Rollins. Nice. Yeah.

29:41
Well there you have it. I don't know. I want to hear your favorite though. Oh, mine's Ric Flair. That's pretty, yeah. I mean, like, I don't know the name guys. I don't know if it's my favorite of all time. If my favorite of all time is Jake the Snake Roberts. Okay, I'll take the snake. Yeah. Ric Flair or like Dusty Rhodes. Dusty Rhodes is crazy. He's crazy. I mean, that's good stuff. So, but.

29:59
I don't know how we went off that tangent for social media holidays, but I'm going to finish it off. Oh, it never gets old. Nope. At least for us. Yep. Only for us.

30:24
Oh, well, we're going to move right into another segment. Yeah. Trends in the metaverse. Where's that coming from? Yes, it's trends in the metaverse. And most of these are pretty serious this week. We didn't get serious about it. Yeah, I guess. Sometimes we get around about certain things, but I will say this. I am going to do this. Probably get Nick to come film it. Going to film.

30:52
My son and I play in some Roblox. We're gonna go into some of these brand worlds and we're gonna film it. Very cool. And then we'll talk about it. But that might be- You and I'll talk about it? Yeah. Are you and Nick or are you and your son? I'll tell you about it. Okay. I'll tell you how wonderful it was. Yeah, right? Oh. Right there. That worked out pretty good actually. That does. Accidentally. The...

31:17
Jack Dorsey, who is the former CEO of Twitter, talked about web three and all this bullshit that everyone's talking. He thinks that it's a bunch of hype to four PR purposes. No. And he's, he likes to say things. Right. I think he's onto something, even though there is things definitely happening. Right. It was a lot of hyperbole is what he's saying to get venture capitalist. For sure.

31:42
hyping cryptocurrency. He thinks it's all to boost up crypto, all this talk about it, because a lot of it's on blockchain. So if Web3 and the metaverse and all these things elevate, crypto kind of comes with it, because in theory, that's the commerce and the currency.

32:01
of blockchain. He put a lot more thought into that than I have. I'll say that about him. Well, he is Jack Dorsey. Yeah. I mean, what else? He's not doing shit else, right? If your name was Jack Dorsey, you'd be thinking about it, too. It's a pretty cool name, too. Jack Dorsey. Jack Dorsey. Sounds like a 70s cop. Meta3. Web3. Detective Jack Dorsey. The Metaverse with Jack Dorsey. Jack Dorsey. He's a super. He's a secret agent in the metaverse. Is that right? Yes, he will be. Not anymore. This is new avatar. Now I know. He's out.

32:30
He's been, he came out in the metaverse. I just jammed my head into the microphone. Sorry. He's coming out in the metaverse. I should not have been taking a drink at that time. I didn't know what I was going to say. And it just happened. It either be stupid or funny. I'm not sure. But yeah, he's coming out. That's the actual news story is Jack Dorsey out in the metaverse. Out in the metaverse. The, uh, I like come out in the metaverse, not as that.

33:00
But like, you know, just explore your explore the meta. Yeah. Yeah. That actually is pretty meta of you. Exactly. So like breakout, you know, yeah, coming out. I'm about to say I'm a heterosexual. Right. Well, you know, so you say, you know,

33:21
Don't say what you're thinking. It's not politically correct. We'll just get in that conversation. Yeah, we're going to end it right there. Um, I do have a lot of friends that aren't so, you know, meta, meta, meta, HEDA, creating terms, new, uh, new term there. Yes. I don't want to offend them, but Jack Dorsey that thinks it's all a bunch of yeah, out of outing the metaverse. He kind of is. Yeah. That's kind of more of what he's doing. She makes sense. The most downloaded app over the holidays back to meta.

33:51
is Meta's Oculus, Meta being Facebook. I just can't say that with a straight face. Facebook's Oculus VR app was the most downloaded app over the holidays. And I did almost buy this for the kids, but I said, well, I'm playing yet another video game, which is the goggles, the Oculus goggles. I bought, two or three years ago, bought my son the PlayStation VR.

34:15
and he played it about four times. It was just, there's just not enough stuff for it. You know what I mean? I know. I think they're getting a little more stuff on Meta's platform. Sure. AKA Facebook. Yeah. But it does show you that there's a lot of interest there. It'd be interesting how the reviews are. And if it's, I don't know. I wonder if people still get dizzy from it. Yeah, you see videos of people bashing into stuff. Those are pretty funny. I think we should get the goggles. We're gonna get the goggles in here. Okay. We're gonna play it. Okay, yeah.

34:44
Make for great audio. Hey look, this is awesome. Oh man, I'm having so much fun. We can make a camera source, the Oculus video goggles. Now that'd be cool. That would be cool. Nick, you feel that? Figure that out, Nick. No problem at all. He looks like he's already got a solution. He's already got it done. He wrote it down on his notepad. But this was interesting. Back to the Roblox. Sure. All these worlds of brands.

35:14
Paris Hilton has developed her virtual island on Roblox. I mean, what do you do there? I can only think of a couple of things she's famous for. You make all kinds of tapes or videos. With cocaine. It's Paris World and you go there and you buy replicas of stuff. She has like her Beverly Hills estate, a dog mansion.

35:43
and all kinds of stuff that's associated with Paris Hilton. So Paris land or Paris world is that Paris world. So why not just call it Paris? Hmm. That's a place already. Right. It is. But it's not Paris Hilton world. I don't like it. I don't like Paris world. Yeah. Are you going to are you and your son going to go there? I'm going to go there just to say that we did. And and I want to write because supposedly you get on like a yacht.

36:11
Oh, really? Like a virtual yacht on there. Wow. Get inside of that thing. OK, is it when's Nikki Hilton? Is she bringing one out to is that plans? One can only hope still in the works. But look, this is spreading there and people are getting interested. I'm going to go check it out. So it must really be a thing. If you're going to check it out, it's got to be. It's a thing for sure. Yeah, it is. No question. But did you know she gets a million dollars a night to go DJ? She's a DJ, too. Sure, she is. Yeah, so am I.

36:41
Right. You got that hat and everything. Right. This is my DJing hat. Yeah, DJ Small Hat. DJ Small Hat. I'm playing a gig today, tonight at the yoga studio next door.

36:56
It's just for me. It's a private gig. Private gig. Yeah. You rented it out all by yourself. Yeah, I rented it out. And I'm just going to go over there and plug my iPhone in and do some hot yoga while you do it. Do some super hot yoga. We have a hot yoga studio right next door to our studio here. And lots of hot things go down over there. Yeah, I assume. Yeah, right. It's a lot of sweating. I go over there. We share a bathroom. And it's like, oh, there's a lot of sweaty people over here. A lot of sweat. But.

37:25
Those are trends up in the metaverse. The metaverse like interrupted our trends. It's spooky. Somebody heard Jack Dorsey. Yeah. Heard us talking about him. Yeah, he's he is. He cut the feed. Yeah, they did cut it. We've got just a few like traditional news articles this week. So have you heard of Fiverr? It's online creative.

37:53
a community where like it used to be fiverr because literally you could go there and get a logo for like five bucks, five bucks. Yeah. Like designs and writing and I'm aware of it. Nothing's $5 anymore, which probably it should have never been. It should be valued more than that anyway, but it's now just more a place where you can go get design work, copywork web, like one off marketing, design projects done by a bunch of creators and freelancers. Sure. Okay. There you go.

38:22
You just somewhere I said one word. Did you smile? What I tripped over for 30 seconds. So I'm here, Ryan, a small hat bringing big ideas. Oh, yeah. Yeah. Big ideas are never small. The marketing, the DJ, small hat needs. Yes, we bring it. Well, there are small hat, big ideas. I'm sorry. I just say small have big ideas. So now you're now you're getting there. Yeah.

38:46
There we go. For this. I just wanted to make it. Went to start writing which, which buttons get the most. They're doing a new mentorship program to help college football players build their personal brands. It's pairing college athletes with NFL players of the same alma mater to help them learn how to make money through endorsement sponsorships and appearance fees, what a great summary that was.

39:10
That it's a great summer. Yeah. What if you're a college football and you end up with like Antonio Brown? You're like, oh, man. He's like, first thing you got to do, go get some liquor. Take your shirt off. Drink it outside. Get you a fake Vax card. Get a fake Vax card. You're good. That's all you need. Yeah. He's crazy. Yeah, he is. But yeah, so it's all about the NIL stuff. Yeah. Naming image likeness and helping them.

39:35
It's an interesting play. I guess it makes sense because Fiverr kind of is in that whole branding content creation community. Sure. Um, it'd be interesting how this plays out. I guess it's just trying to get them maybe to use the platform versus hiring a professional. I don't know. Who knows? So I'm not going to have anything to do with it. I would assume. Ah, definitely not. My college athlete days are a little, little behind. Yeah. What if they had this when you played, you know, like, you know, you could have.

40:04
had your name and image likeness paid for? Probably not. But maybe. Maybe. You know, like, like, I don't know, some car dealership and Newberry or Clemson could have paid paid for you to, uh, I don't know, slept something. Their car. Yeah. I don't know. Something, right? Something, something. Or like those, uh, you know, goalkeeper gloves or something. Sure. They tend to.

40:29
use like professionals for those much as everything else. But you were you were a professional in my mind. Well, I appreciate that. Only in your mind, for that matter. Oh, yes. Just in my mind. Just only. But second article today, Anytime Fitness is getting real AF in a new 2022 brand campaign. You get it? Cute. Real as fuck. Yeah. Real AF. Fuck that. I mean.

40:56
I feel like I've heard this already. Like it sounded like, like the gym that I used to go to, it's like training, like it's a spin-off of like CrossFit. Sure. They had real as fuck t-shirts, real AF shirts there, like four years ago. So I'm like, and now anytime fitness who has a billion dollar ad campaign is coming out with a camp, right? All right. Okay. Yeah, I mean, it's cute. You know what I mean? But like I said, it's been done. Yes. A million times. It has been. And,

41:26
We'll see where it is, but you're going to see commercials with real AF, maybe not commercials, I don't know. I guess those digital ads. Yeah, probably. Who knows? I used to go to anytime fitness. Um, well, not as convenient as you think. We still pay for it. I may. You never know. That's our goal. Not 97 and you never go and never go once they have 5,000 members at each gym and make a lot of money. Their whole thing was like, if you're in a different city, you can go. And anytime I ever did that, it didn't work. Like my key didn't work or whatever. I was like, anytime fitness, sons of bitches.

41:57
You know what I mean Nick? Yes. Nick does. He knows. He understands. We're going to get Nick a mic. Maybe it's better he doesn't have one. It might be. You never know. He might not even exist as far as anyone knows. He's playing everything on a fictitious character. Name Nick. Nick's real. Very real. Too real. This room wouldn't look as good as it does now. Too real some would say. He keeps it too real. He's real AF.

42:27
Ding. There we go. So a company called Hydro, which is a rowing company, is rethinking its media mix. It's just so funny. All these digital companies, they're going to go with out of home and video. It's like, OK, they're going to do what? Outdoor boards.

42:44
They're like an online rowing company, like kind of like a Peloton, but for rowing. Sure, rowing. Rower, row, row, row, rowing. Row, row, row, you're boating. Right. That's their favorite song. I just found this funny because they, you know, a big, huge digital company and they're gonna be doing out of home everywhere. Yeah, I don't know why. They're taking billboards everywhere for hydro rowing. That's not.

43:12
That seems misguided. Am I crazy? They want to build awareness. I mean, Idaho still works, but it's just, and it's just funny to me to see an all digital company, like they're really coming out with a transformative media plan. Yeah. With billboards. Billboards. Hey. And I'm not saying they don't work. They do work. Sure. Especially for real estate agents. Get your picture on there. Yes. Read my lips. No. I heard they're going to put some flyers in the penny saver.

43:41
Next. Just make sure they get that demographic. They're doing a really transformative campaign with the urinals. Oh yeah, barf the urinals. Urinal banners. Yeah. Urinal banner. It's a great idea. Yeah. I wish I would have thought of that. For my brand. Urinal cakes. So yeah, big outdoor campaign from Hydro. And then this article, WTF is.xyz. So there's lots of new.

44:09
dot com labels. Sure. Dot com. TV. Sure. Dot. We did insert it. Yeah. Yeah. Well there's one that's dot X, Y, Z and a lot of the, uh, crypto currencies, web three meta companies are going with dot X, Y, Z. Why? Not sure.

44:31
It seems to be different. Seems like if I was gonna visit a website that had XYZ instead of com or org, I would not visit that website because I'd be like, that seems a little. Dot examine your zipper. Exactly, yeah right. It is porn, to be clear. Yeah, and that or examine your brain. Yeah right, it's just to be cool I guess. I guess, I think that's all it is. It's gotta be. It's like a total like Gen Z millennial.

45:00
Dot X, Y, Z. My website's dot X, Y, Z. Yeah, man. So I might buy Ryan offer dot X, Y, Z. I already bought it, bro. Oh, too late. You sell to me. We sell to me. We can talk about this off air, but it's going to cost you. Everything does. It does. Everything does. And finally, too simple completes its first driverless autonomous truck run on public roads. Autonomous truck trucking startup.

45:31
that has completed a full on road. I didn't even know what happened. You might've had it next to me on the highway and I didn't even know it. Could have. Autonomous trucking. That falls under the like, what could possibly go wrong? Yeah. Right? I guess nothing did since they announced they completed it. Sure. Sure. You got robots driving next to us now. Yeah. It's coming. I don't like it. You know, the Simpsons predicted that by the way. Yeah, they did. So. But it's just gonna be.

45:58
I just can't believe like in a really hyper intense moment that it's going to know what to do. Right. Well, that was that's the problem with like some of the Tesla's. I guess they saw how my wife drives on my freeway. Oh, my God. They would not be ready for it. Now, now you can't. There's some things you can't. You can't plan for the just the abnormalities. And there's just no like rhyme or reason to the decision. Why are you changing lanes? What are you going? Why are you going so fast? Why are you going so fast?

46:27
That's great. In other news, I heard Hydro is going to be putting their ads on the side of some of those trucks. Just as a genius. One can hope. Thank you. One can hope. Yeah. The, uh, so yeah, I brought this up because mainly because I'm like a little nervous about autonomous trucks driving beside me. Yeah, a little bit. I'd say that's an understatement probably. I feel like they're going to be like coming over and I'm going to be like right there and like, you know, it's going to be like,

46:55
I'm just going to start smacking people off the road and be right underneath it. Cruiser vacation. I'm stuck under. Yeah. Everything's okay. Can't get up. Can't get out. Can't get out. Yeah. I don't like that. Yeah. So we'll see. You're going to have, I will say the thought of like driverless car, like, like picking me up and going places is, it does kind of fascinate me a little bit if I thought it was safe. Like a cross country trip would be like, it wouldn't be faster, but it would still be like,

47:23
Yeah, you'd be productive. You'd work. You know, like what? And it's still cheaper than mass travel right now. Sure. The most part. Yeah. Takes a little longer. Yeah. Airplane tickets. I don't know. I think they're not that expensive right now, right? They're not. But honestly, the airport has become the bus stop of the 80s. And if I had the time, if time wasn't necessarily the biggest thing, to have a

47:50
A driver just drive me so I could be productive and not to deal with the bullshit at the airport. Right. Sign me up. You should try flying Frontier. Yeah, real nice. You pay for all every add on. And it looks that the seats look like lawn chairs kind of a little bit like you're getting like, sir, you touched a vomit bag. That's going to be 50 cents. Yeah. Oh, yeah. Like it's like you looked at it. Yeah. You looked at that magazine and yeah, the Sky Mall. A dollar a minute. Yeah. Dollar page. Every page you turn.

48:19
Oh, they yeah, that's honestly they're not that bad, but it's definitely not first class flying. Yeah But what is? First class flying. It's called a jet private jet private jet I I would like to avoid all flying again until I've got my private jet. Sure. Well, let me know Yeah, and we'll go to vegas

48:42
If you could be a little funnier on the show, maybe I get there quickly. Well, I do my best. You got a lot going on at home and just, you know, excuses. Well, cool, man. Stay into the year. Yep. See you next year. No, good one. This is the day to say it, isn't it? Yes, it is.

49:02
Office jokester. Anything exciting coming for the new year with Joey Joe and Sean? Uh, well, I mean, you know, I do know that thing, you know, the big one, the thing that we're, we are announcing soon. Soon. Uh, we've made a lot of headway on that, but it seems like it's pretty funny when we did our first read through. You don't know what that means if you're listening, but it's, it's good. We're going to pat ourselves in the back on that one. Uh, no, that's, that's all I know right now. We've been working on that pretty much.

49:30
That takes precedence over pretty much everything. Yeah, as it should. Joey's going to put out a couple of our greatest hits situations. So be looking for that. Yep. That'll be good. Cool. Well, you know where to find us. We want to wish everyone a happy new year. Be safe out there. And if you're listening to after the new year, then

49:47
You know, don't be safe. Where you been? Yeah. What have you been doing? Don't be safe at all. Yeah. We really appreciate everyone listening. You know where to find us. We're at theradcast.com. Search for all our content. We've got a new website up. New way to get all of it. Much cleaner, much easier. Go search for Web 3 and Jack Dorsey. He's out. Yeah, and he's out. Jack Dorsey is out. We'll bring up all the content you need. We'll see you next time. You know where to find me. I'm at Ryan Alford and all the.

50:16
All the platforms. Well, see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.