00:00
the meat of the program. Super Bowl. What was your favorite spot? Stock X. The kid had a t-shirt on. Yes, it just had a stock X QR code. That was brilliant. Yep. I would agree with. I don't know. I don't remember. I guess it was an app that you don't remember. So there you go. My answer is you get stuck in the package. Which and literally I looked at Nicole when that came out.

00:24
like we talked about that high night thing last week. The hardest part of ending is starting again.

00:33
You're listening to the rad cast. If it's radical, we cover it. Here's your host Ryan. Allford. Hey guys. What's up? Welcome to the list edition of the rad cast. It's our Friday marketing and advertising news edition. I'm joined by my cohost Joe Hamric. Hey Ryan.

00:54
What's up buddy? Oh man. I'm just living the dream. Is that what people say? Living the dream. I love that. Today's a special edition, my friend. It is very special edition of the marketing news. And I mean, you know, the week of the super bowl, if you're going to be a marketing podcast, you got to talk Superbowl ads, right? Absolutely. So this is our space. If I was doing the music, special edition, special edition, special edition, Superbowl, Superbowl, something man. We missed the boat. We missed it. So we're going to talk about Superbowl ads, but.

01:23
It's Friday, the 18th. It is everyone listening. It is. We're recording this a little early, a little bit because I'm on a beach in Turks and Caicos, uh, at least two cocktails. Maybe we were debating pre-episode. I said three bloody Marys. That's that is too many bloody Marys. It is too much tomato. Yeah. One or two, like sometimes I'll have a second and then I'm like halfway through it. I'm like, I think that was too many. I don't really want this. Yeah. I do that with bloody Marys. I get halfway through one and be like, Oh, okay.

01:53
I guess I'll drink it but I know so yeah, I'm probably a couple three cocktails in sure little sunscreen on Throwing kids in the pool sure not your kids though. No throwing other kids kids Yes, I'll be I'll probably be working, but I probably also be a couple cocktails deep Just to be fair. Yeah, I just I want to match up. I want to be in sync with you Yes, so so I hope everyone's had a great week You know enjoyed Super Bowl. Did you enjoy the Super Bowl itself? I did I really wish the Bengals would have won. Yeah

02:22
I think everybody was kind of, if you're not like an LA fan, I think everybody was kind of quietly rooting for the Bengals. From the heart, whatever, favorite, I guess, whatever you call that. And I feel like they kind of blew it and kind of got hosed by the referees a tiny bit. It was a little bit of both, but you know what was funny? I was watching the fourth quarter, especially, I guess, like under 10 minutes.

02:46
Did it not feel like it was almost scripted? Like it was weird. Like, and I know, I guess I know it wasn't, but it was just like, I felt like the mingles had every chance to kind of pull away a little bit and it almost just felt scripted, like, okay, the LA is going to win this. Like it was just weird because I don't know, Burrow was doing things Burrow doesn't normally do. And I know it was pressure Superbowl and all that, but it just felt like, I felt like I was watching a movie, uh, like, and you know, what's going to happen.

03:15
I don't know if that makes any sense. I agree 100%. In fact, the final play I believe was a sack, correct? Yes. And I said to my wife and son, I was like, he's going to get sacked 100%. 100% he's getting sacked right here. Yeah, and it was Donald. Yep. Which, I mean, I guess that's not a huge stretch. No, but it's like back to the script of how this will play out. You know, Cooper Cup will catch the winning touchdown and Donald will get the...

03:39
The closing sack. I, if I were like an LA movie, well, if I were playing against Los Angeles, I think I would put 10 people on Cooper cup, maybe just chance it with everybody else. Yeah. You know, it was a good game. It was enjoyable. I was bad. It was a good game. I was a little worried that, that LA might, you know, run away with it or something, but it was a great game. Really? Yeah. But, um, I enjoyed the ads for the most part, which we'll get into. Sure. Um, the, uh,

04:07
What else is, I mean, I know we're knee deep and up and coming filming. Yep. How's that going? I don't know if you can see how my sunburned face, uh, that's from yesterday. Uh, it was, uh, we filmed a lot outside yesterday and it was cold and yet I'm still sunburned wind blown or sunburned.

04:23
I'm pretty sure everybody got a little sunburn. Yeah. Really? Yeah. I don't think the UV rays were like strong enough. I don't know. You were wrong about that. Yeah. You me raise. That was not something terrible, but it is going very well. I think I'm actually I think I'm wrapped on filming. I think I'm done. I think I filmed right before we walked in here and was was the end for me. Nice. Yeah. It's getting close. Very close. I mean, it's you know, not a lot of the editing. The fun part.

04:50
I won't be doing that. I don't do that. No, no. Had a good week overall though? Yeah, yeah, absolutely. It's again, a lot of filming, which I would much rather be doing than pretty much anything else other than the Radcast. Other than the Radcast. Speaking of the Radcast, Nick Weaver's got his mic on today. Uh-oh. What's up, Nick? Hello, what's up? Hey, he's got it back. He's a real person. There he is. It's first time. People think we're just acknowledged the guy that's just not in here. It's a robot or something, but he's a real guy.

05:20
Yeah. Popping your cherry. Whoa. Hello. Hey yo. Look out. But he is real though. He is real. Um, I do have one thing I want to mention. And so just for that we'll do. Okay. Trends in the metaverse.

05:43
Ah, soothing, isn't it? It is. That's calming. It is. So great. So I found this stat and I, you know, we're going to talk about lots of ads and super cool stuff. So I know everybody's anxious. So just just hold your horses on the edge of their seats. Can't wait till they get to those ads. Yeah.

06:04
By now you're probably tired of, you know, the way the news cycle is like, Oh God, they should talk about ads. As you, as you as you were right on the pulse on the polls five days later, uh, the, uh, a Gartner study who does lots of, uh, consumer studies Gartner, they say a quarter of consumers will use the metaverse daily by 2026. So 25% of.

06:30
all consumers will use the metaverse daily in 2020, spending an hour in it a day. Any demographics on that? You said all consumers, a quarter of all consumers. I'm wondering if it's would be mostly it obviously would be mostly people under a certain age, right? I don't know. But grandma's not in the metaverse. You know, part of me was like, it's funny how you can like write these kind of headlines. And at first I was like, wow, that shows this really going to take off. Then I was like 25 percent.

06:59
That could still be what, 13 to 23 year olds? Like, oh yeah. What percentage of the population of consumers? Right. You know, so. Yeah, I'm I'm wondering, like I said, grandma's not in the Metaverse now or day. You know what I mean? She's not. She's not. Yeah. Grandma got run over by the Metaverse. I like that. You know, she would, too. Yeah. Oh, good times.

07:23
I would like to see grandma and put the oculus on you know like that would be a funny like I'm laying like yeah, so you have to wear glass. Can you wear your glasses in the metaverse? Do you need glasses in the metaverse? You still can't see

07:37
Right. Yeah, but would the metaverse maybe adjust itself to your vision though? Maybe that seems like a stretch I got a meta prescription in the metaverse Think about that. Oh god, like your your avatar is depressed and he's got to go if Matt is all off. He's gotta go get Yeah, I guess I'm meta Metal that so that brings up a whole nother thing. Like would there be like meta like illicit drugs?

08:02
Meta oxycontin and whatnot. People selling it. Yeah. Getting hooked on it. There. Yeah. I'm tripping in the metaverse. Uh, see, you know, you start seeing like stars and stuff on your, uh, avatar. That might be kind of cool though. You know, I got drunk in the metaverse. Yeah. And it like it's wavy or whatever. Like, you can't like stand up. Yeah. That'd be pretty great. Three forties in the metaverse. For some reason, the metaverse you drink malt liquor. All malt liquor is all the time in the metaverse. Like I'm going to have a, I'm going to have a beer. Like,

08:32
Well, we have malt liquor, so that's all. Taste in the metaverse. You can have a meta hangover. Yeah, meta headache. At least meta Advil. Right. But there was our one. Trends in the metaverse. So it's.

08:52
trend though. Yeah, it was a trend. Trend in the universe. That was our one. We've got to have one of our concert stays. Moving on to the meat of the program. Super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super, super

09:14
So, you know, we like to give context sometimes here. We have fun. We joke around, but it's pretty fun. It's pretty fun. It's fun for us. Maybe no one else. We're having fun. We're having fun. Doesn't matter. I was disappointed overall in the Super Bowl ads for this year. And here's why. I like the fact that we did pivot from the seriousness and pandemic stuff. I appreciated that. Yeah, very, very much as a whole. But what I think is

09:44
what was really alarming was how few large brands embrace the attention spans of today and how short they are. And the length and time, like the day and age of everyone being at a Super Bowl party.

10:04
tuned in to every minute of every ad, right. It's just not reality anymore. No. Number one, everyone has a smartphone, the second screen in their hand. Yup. They're all, we're all doing different things. And so you are one second away from losing the attention of, of the person. Maybe even a second, half a second. Yeah. And so a lot of these ads felt like ads from 10 years ago, like

10:30
modernized by maybe the characters or certain stylistic music, things like that. But they've long drawn out narratives to one, two minute commercials that you don't immediately know who they're for, what they are. They might have one or two recognizable celebrities or something, but you don't know what it is. And it's like, if you don't get that attention immediately, if you don't recognize the tick tock impact of today. Oh yeah.

10:56
Um, and I just felt like there was a lot of tone deafness from some of these large brands that like, they had written a really creative script. And if you stuck with it for the full minute and a half, yeah, you're like, okay, that was pretty creative. Like some of these, I watched on repeat, you know, knowing we were going to do this. You saw them in the moment. Then when looked at it and I was like, I didn't even give it, you know, because I knew we were doing this. I paid more attention, but I was like on second watch, I was like, okay, that was clever writing. Yeah, sure. But in the moment and I watched.

11:25
My four boys watched the game with me and what they say the average, uh, uh, education is what like fifth grade level, which is essentially like where three of my boys are at. Okay. So I was like, I was asked them while we were watching it, which ones they liked, which ones they didn't. Right. And which one caught their attention. I'd watch cause they had phones in their hands and like whether they kept watching it, it looked down and literally I just think as a whole.

11:53
80%, 70%, whatever just would, was not tuned into what it takes to get attention and hold attention today. And you know, like, I'm not saying every ad needed to be a Tik TOK version of the ad, but you know what? It would have been more clever, more interesting. You just got to kind of move quickly, get to the point, hold attention. And I think the ones that we talk about on the review, I think. Stand out for that. And then I think.

12:22
Even in like watching them in second half, like part of me wants to, okay, well I give that a B grading, but in the moment I probably gave it a D grading because like I'm rewatching it and I'm watching it as a YouTube focused on watching it. Yeah. Okay. That was clever. Good writing, good music, whatever it might be. But I just felt like, I don't know, I just don't think the brands really leveraged, I don't know, some of the attention getting mechanisms that we're kind of learning that you have to do today. I agree with that. I wonder.

12:52
You brought up a good point. I wonder if we weren't in a situation where you could go back and watch it three or four times, if they would have maybe done that, shortened it. Because there was a time where you watched an ad during the Super Bowl and if they never played it again, fuck you. You never saw it. Yeah, exactly. You never see it again. Cause there wasn't YouTube or wasn't as prolific, you know, and on your smartphone like it is today or whatever. Yeah. I think I told you this and I believe you agreed with me that I was trying to pay attention to the commercials. I told my wife, I was like, Hey,

13:21
I need to pay attention to these. So, you know, whatever. And then halfway through an ad, I'm looking at my phone. She's like, Hey, what are you doing? You said you need to pay attention to this. You idiot. I'm like, Oh yeah, yeah, yeah, yeah. Well, that proves the point. It's like, you know, and I look, we're easily distracted and like, I don't, I'm not trying to hold them to some standard. That's just unachievable when we're so distracted, but at the same time, I think the winners and the losers, uh, some did this others, you know, who broke through like truly broke through, right? You know,

13:51
So with that in mind, you know, let's just start here. I'm on my list too here. Yeah, I know. We'll kind of go through, there's no, you know, perfect order, just like every other segment we have, no perfect mechanism here. Sure. But let's say this. What was your favorite spot? I will say, even though it was kind of weird, I like the Coinbase one. Yeah. It was just so weird. Right. And I was like, what?

14:19
the fuck is this? Just for the weird shock value and just not a shock, but you know what I mean? I like, I thought that was the most clever. It was the most clever, simplest, uh, trackable. Yeah. Cause it actually went somewhere. Yeah. Oh yeah. Um, mysterious on some level and lowest budget, at least for setting it up other than paying for the ad itself. And I thought it was brilliant. Yeah. I think it was, I just set up.

14:48
Every reason why the whole of all these ads, I didn't feel like did this one actually did break through. I used, you know, and you know what? Actually, you know, we're going to talk about a few things because, you know, we're so ahead of the curve here. Way ahead. Cause we're going to get to a couple of spots that we kind of, uh, may or may not have a guest or a talk like certain attributes of them, but I don't know if you remember this, we talked about QR codes, we're going to be in ads and on video ads moving forward.

15:15
Yep. And that if you take care of it, like two or three weeks ago, we talked about this. You're going to start to see it or they should do it because. The smartphones now use the camera. People are with the pandemic and they're now used to that behavior. They know what to do when they see a QR code, even older people know what to do. Yep. And 20 million people visited the site in like 10 seconds. And it went offline for a little bit. It did. I looked at it because I already have an account. It was like make a new account. And I was like, there was something for.

15:45
people with existing accounts, I was like, okay, click. And I was like, oh, it's frozen. I can't look at it. So I worked a little too good. They need to be ready for that. They probably learned that lesson. But I thought it was brilliant. I thought it was too. I thought it really broke through. Everybody's kind of, at first you're like, for like five seconds you're like, what is that? And you're like, okay. And boom. It took me a minute to be like, oh, I need to probably. So the other, I don't wanna jump ahead too far, but.

16:13
man, which one was it with it had the StockX, the kid had a t-shirt on. Yes. And just had a StockX QR code. That was brilliant, dude. Yep. I was like, oh, shit. I mean, not only you and I are both sneaker aficionados, but I was like, that is brilliant. And I wonder how people paused or thought to pause, like with either their DVR or whatever, like to I was on the next commercial and I was like, wait a second. That was a QR code. I had to go back and my family's like, what are you doing? What are you doing? Come on.

16:42
Stock X. They gotta order those Jordans. Quick, quick, I need them bad. Nick, you have a favorite? Gotta go with the Austin Powers with GM. Okay. It's a good choice. Good choice. I liked it. Little retro, little fan service there. I know, I did like it. I liked it. I mean, just because I like the movie. I mean, you know. And the recognizable characters, I guess that might be one of the.

17:10
I thought it was a long drawn out narrative kind of getting to the storyline. But when the characters are that iconic, you're kind of going to pay attention. You know, like, all right, I got to know where this goes. You got Seth Green in there. You've got Rob Lowe, I believe, was in it. Yep. Whatever that lady's name is. I don't. Sorry, lady. What a wicked Nazi lady or whatever. I would say I don't know her name. I don't either. Well, so what what was your favorite? I don't know if you've given a favorite. No, Coinbase was my favorite purely from like a purist like.

17:37
effectiveness ad like, holy shit, that is brilliant and smart and proving me right from a couple of weeks ago. You do love that. I do love that. But that was my favorite. But then I don't know why. I don't know if it was the salt and pepper and we talked about it or whatever. The Doritos, Flamin' Hot, I don't know, hit either. It was my nostalgia buttons combined with, I don't know,

18:08
And it may have taken a little too long to get there, like talking out of both sides of my mouth here, but I don't know the salt and pepper, you know, the music playing, I was kind of like, all right, I got to see where this goes. And I don't know. Some of the cues were good. Um, do you want to, do you want to talk about how we, we told the future at all? Oh yes, please. Am I getting too close? No, no, no, no. So the Pringles ad where the guy gets his hand stuck and then his son gets his hand stuck just last week.

18:35
Yeah, we talked about that. We foretold the future, like the Simpsons do occasionally, and we talked about almost exactly that. We were talking about there was a new campaign for Pringles with, you know, fitting the... perfectly for like the ridge of your tongue. Right. Right. And then we were talking about stacking them. They said the only bad thing about Pringles is you eat too many of them and your hand... Your hand's stuck. My hand's too big and you get stuck in...

18:58
The package. Which. And literally, I looked at Nicole when that came on. I was like, we talked about that thing last week. I was like, holy shit. Our pirate. It was funny. They might have what they might have listened to the I think they listened to podcasts and stole their spot. Hmm. We'll have to look at that. Have to look into it. It was hilarious. I can't believe it. I couldn't. We're on the once again, we're on the cutting edge. Cutting edge, QR codes and Pringles hands getting stuck.

19:28
All in the packaging. Uh, if we started with best, so, um, what was your least favorite? What was your, uh, Oh my God, I can't believe they did that or that sucked. Let me look at my, uh, let me look at my list here real quick. Yeah. Um, I don't know if I had one that I hated. Um, I really hate start your impossible with Toyota. Like it wasn't necessarily the spots, but the tagline like I'm like, Oh my

19:56
I the Bud Light seltzer louder flavors ever thing that had my fury I wasn't a huge fan because it's just like come on. Yeah, is that guy gonna? I mean is he still is he really doing a seltzer? I mean He probably washes his face with it from the look of them But uh, I think that was the one where I didn't love the Pete Davidson one the mayonnaise one Hellman's. Yeah, it was okay. Yeah I thought You know at the time

20:25
It's funny, like watching it through the second time. The Salesforce one with Matthew McConaughey. Yeah. I liked the premise of where they were going with it because I do think, and I've been kind of on the sandbox a little bit about, you know, you get the metaverse, you got the NFTs, you got all this and I won't call it the fake world, but like the digital world and I think there's still a lot of people that, especially the panic and everything else that are craving realness. So I thought the premise of where that was going was great. Sure.

20:54
the branding component and knowing who it was and why it was for was just too long, too delayed. It was like, and it just, I think by the time you get there, it's like, uh, who was that for? You could have insert brand here. Throws a fucking hint. You know what I mean? How about that? I thought it was a Lincoln ad the whole time. I swear to God, I was like this Lincoln cause that's what, right. Cause he does ads for that. Nope. Salesforce. And I was like, Oh, sales force could have been a Lincoln ad actually better Lincoln might as well have been as far as I'm, you know what I mean? It's true. I don't know.

21:24
Nick, was there one you hated?

21:28
He doesn't hate Nick's not a hater. He's not a hater. He likes things too much. He doesn't drink the hater aid. Hater made, um, other ones that stood out for me. Uh, I thought Chevy did a good job overall, you know, between Austin powers, uh, which Nick mentioned and then the Sopranos. Oh, you know what? God bless America. That was probably the best one. I mean, that one was the most like, so when that song starts playing, I mean, unless I don't know.

21:56
I don't know what the age range is, but everybody that would probably buy a Chevy is in that range probably. And the music starts playing and you're dry. She's driving. I didn't immediately know who she was. I didn't either. Yeah. But recognizable enough between that and then driving through the compelling, like New Jersey background with that music, you're like, there was enough nostalgia, enough there that you're like, okay, I'm going to see this play out.

22:19
Yeah. Oh, yeah. You know, I mean, there's got to be the strong enough hooks at the beginning and that music alone hooks you in. As soon as that music started playing, I was like, oh, shit. OK. Yeah. I mean, honestly, that was appointment television when we were in what college? Yeah. We would stop what we're doing on Sunday. Yeah. As college aged males that had pretty much anything in the world to do and sit down and watch that program. Exactly. I mean, right. Yes. So, I mean, that was it was very, very smart of them. Yeah. And then at the end, you do get the nostalgia, the payoff.

22:49
brother, sister hugging it out. And they looked, you know what? They looked genuinely like moved kind of. Exactly. It was good at, I mean, whether it was acting or real, I mean, you know, I'm sure there was nostalgia for them doing it. You know, it felt there was a realness to it all. Sure. What was her name on the show? Weather, Heather, Weather? No.

23:15
I can't think of it either. But I can't think of it. Anyway, I just brought the whole thing to a grinding halt. But now it's going to bother me. Yeah, it's going to bother me too. Meadow. Meadow. Heather. Why do I think weather? A weather. Meadow. Meadow and weather. Sure, that could be not terrible. Not close though. Not very close. I don't know why meadow and weather. I mean, they're both kind of like a socket and rocket. Nature, I guess. Not that close. Nope. It was way, way off. Read my lips.

23:45
No, to yourself. It's a self. No. Hallelujah. I also want to make a remark to tell people I'm not looking at my text or my crypto or anything. These are notes, show notes, notes done by my wife. Thanks, Carrie. Hi. She doesn't listen. She just did. Yep. What do you think of the Kia spot? Which one? Tell me the Kia dog. The the dog seen the electric car.

24:11
I thought it was cute. It was cute. Yeah, the kids liked it. It didn't make me laugh super hard. Yeah, exactly. Yeah, they were like, oh, that's kinda neat. Like, dog died. The electric dog, uh, yeah. Brought it back to life, so. And get this, uh, uh, Kia is putting 10,000 robo dog NFTs up for adoption. Oh no, I can't believe it. NFTs! Up for adoption or for sale? Oh, boy. I don't know. I won't be doing that. Hey, it's a brand connection from the spot. You hate dogs, though. Oh.

24:39
Oh, you know, I'm not a dog hater. You don't hate them in my in our loft building. You know what you love, though? Yeah. Make love ultra. Yes, I do. Hey, the superior bowl. Nice, nice, nice connection. That way. Yeah. You're picking up on this thing. Superior Bowl. I did enjoy. Yeah. I think mainly because I liked most of the superstars they had in it. Sure. And.

25:06
You know, playing off the bowl, big Lebowski vibes. There was something, I don't know, interestingly, it might just be my humor, which is probably fucking weird, but like Brooks kept talking about the seltzer or whatever. I'm like, ah, the whole thing I thought was funny. Yeah. Steve Buscemi is in there. Yeah. That's Serena Williams. That's right.

25:32
I had a lot of big stars. She was the reveal, right? Yeah. Like they were like, oh shit. And it was her, right? Yep. That was good. It was good. That was well done. Uh, so I give ultra nice, I don't know, B, B plus rating. So do you have the ratings on there? I have certain ratings from the Kellogg's who does.

25:50
They're a research group. Sure. School. Kellogg school does serial brand also. Yeah. Little done. What was the number one? Also Tony the tiger. Sure. He's a big part of it. Big part. He rates them. Tony the tiger ratings. He's like, that one's great. He's like, great. They had one, two, three, four, five, six, seven. They had nine that they rated as a. Okay. And we didn't talk about this last one, but we're, but, but we'll, we'll lead into it with the rated.

26:18
So they did rank Amazon Alexa an A. Which one was that? That would be a mind reader. Oh, that was pretty good. That was good. The only thing is, you'd seen part of those before, right? Yeah. They showed little pieces of it before. It wasn't as like surprising, but it was very funny. So a mind reader. Avocados from Mexico, they rated as A. And I didn't really care for that with the whole Hercules, like, I don't know. It was fine. I don't know. I think it was just the brand connection, maybe. I feel like it's weird to advertise a

26:48
Like a vegetable. But you know what the irony is? Broccoli. Like right before it happened, the super bowl, they, the U S like banned all imports of, uh, of avocados from Mexico. So supposedly threatening of inspectors was going on. Avocados from Mexico needs to stop spending money on, uh, commercials and start spinning them where they should, which is lobbying. Maybe some bribes. Whatever. There you go. Not commercials. Nope. That's their idea. Uh, BMW. Got an A rating. Which one was that?

27:19
you know goes to show you that I don't remember coinbase coinbase of course a Doritos Cheetos a Google pixel 6 the smartphone right how about the camera that was kind of the they had the different like low lighting and things like that yeah it was all right lays that was this Paul Rudd and Seth Rogen yeah that was funny it was pretty funny those guys are I mean those guys are gonna be funny kind of exactly

27:48
planters. And I didn't remember their spot. And maybe I missed it. I have it in my notes. And then last Uber Eats. Uber Don't Eats. So I clever that my that was so that was maybe my favorite moment from any of the commercials is when Gwyneth Paltrow takes a bite of the my vagina smells like this candle or whatever when she goes hmm that I did I laughed for like 20 seconds. I was like holy shit. Not everybody's gonna get that. No.

28:16
but it was really funny. It was so funny. What a good sport. She's getting paid, obviously. It wasn't altruistic, but it was so funny. I was very happy with that. Very funny. I don't remember every actor was in it, but they're munching on cat litter. And it was sort of cringe-worthy, the deodorant thing. It's kind of like you want to look away. But I felt like it was funny enough that it wasn't. Sometimes those cringe-worthy ones.

28:41
can be polarizing and like not good for the brand. But I felt like it was funny enough that it was. For sure. Pretty brilliant. It had a little funny and a little, like you said, a little, ugh, like, ugh. And I feel like the branding, because you get it like Uber don't eats, like they branded it throughout, so you're getting what it is, and then the payoff at the end, which is they deliver food and food you shouldn't eat. And other stuff, such things. Uber don't eats. Clever. So those were the A's. Okay.

29:08
On the book on the B side there was too many to name but to name a few e trade Disney Plus Goats the Disney Plus was the goats. That was funny Carvana, I don't remember green light Hellman's mayonnaise and Pete Davidson get out over it iris spring I Remember thinking that one was funny, but I don't really remember what it was. Do you know Kia which we mentioned sure?

29:35
The meta commercial was OK. So that was on the B rating for Kellogg's or Tony the Tiger. The meta commercial was the animatronics. So the animatronics that like they got thrown out at the at like showbiz. That's why I remember growing up with showbiz pizza. Oh, yeah. And then they end up like he kept being repurposed. And then he ends up.

30:00
putting on goggles and rekindling with all his friends and everything. That was it was it was pretty good. It was cute. It was pretty good. That was it was a long one. Yes. Very long. Yeah. So the Irish Spring one was they did it was like a witch trial thing. Oh, yeah. And it was kind of like that movie Midsummer. I don't know if you've seen that where they dance around the maypole, but it's like very menacing and stuff like that. It was kind of good. Kind of good. Kind of good. Kind of good. So those are some of your bees on the C list.

30:27
They had Chevy Silverado. So as a C and I'm wondering if they felt like the buildup took too long to get to the branding. I think that's where some of these, I think most of these at rake highs, like the branding connection, probably, you know, I think we both agreed that it was strong enough to maybe carry that Gillette into it, which is into it. I wasn't into it.

30:54
As we'll see. Get more into it. They had Nissan, Peacock, Planet Fitness. Planet Fitness was the Lindsay Lennon one? It was okay. It was pretty funny. Good to see her not being dead, I guess. She's alive still. Yeah, she made it through her 20s. Early 30s. On the D-list... Not good. She's not good.

31:18
Big fat D list. D in your face. D in your face list is Caesar's sport sportsbook. Get the fuck out of here. I'm so tired of that, dude. I'm so tired of it. General Motors. Which one was that? That would have been General General Motors was the Austin Powers. Really? D.

31:42
Really? I don't know if that's a D even though I you know, I don't always like something that's so reliant on the previous material Like that was but I thought it was clever enough that it definitely was I was on the B list Well, and you said they the the sopranos one was a C, right? And that we said, yeah Toyota D I would agree with too long and drawn out. Yeah and start your impossible Yeah, that gets me if I can hit the right button

32:20
That's what I think about you Toyota. And I like Toyota. I've worked on Toyota branding before. Toyota is a great company, but those spots, no point. Too long to get to the point. And then Universal Orlando was on the D-list. I don't know if I remember that one. I don't either. On the F-list, Salesforce. God, that was fucking bad. We talked about it. And Taco Bell. Liv Moss. What was the Taco Bell one? I don't know. I don't remember. I guess it was an F and you don't remember it, so there you go. Yeah.

32:50
I like some tacos though. God, I love tacos, they're so good. So that was the highlights of the ratings themselves. You know, all in all, it was enjoyable watching back through them after the fact, but during the moment, I don't think they had the impact. I think there was, I joked, the second screen had a big night. I'd be interested to see that correlation of time on

33:18
smartphone during the ads. Screen time during the ads. Yeah, that would be real interesting to me because I have a feeling it was high. Yeah, yeah. Like I said, if I didn't have somebody there reminding me every once in a while, hey, you gotta pay attention to this, I probably would have missed quite a bit. Yes, is anything we didn't cover. From the ads? Yeah, any ones that like really stood out. Let me reference my notes here.

33:48
I don't see why. I wonder, you know, it leads me to think like, are we gonna see QR, like, because of how successful Coinbase was, and like, Oh yeah. Your QR code is gonna be in every other commercial now? 100%, absolutely. Cause like, it's the holy grail, because this is what I said, like, the biggest problem with TV has always been trackability. Like, and they have ratings and things like that, but tracking it back to the lower funnel of knowing if someone took an action.

34:17
Yeah, true. Like you can always look, you can look at website traffic for when the spots run. They've started to align those things. But Coinbase being able to know they got 20 million hits on the spot and even like obviously Super Bowl, but like reducing it down. OK, a Sunday night television show. But it was got a QR code. And suddenly, you know, it ran between this block in your website traffic and you had specific clicks because you can lead them to wherever you want. Yeah. You know, and so, oh yeah, if you have an ad that's

34:46
you know, super specific to an offer or something like that. And then you got the QR code. It's brilliant. Yeah. And, uh. Cause you're not just seeing, it's not just eyes, it's interaction. Exactly. And a second experience. You know this. Oh yeah, what is it? You know this. I'm learning, I'm learning from you. That's what I'm trying to express, Ryan. No, I know, I like it. It's good. And I don't like, you know how much I hate learning. You do hate learning. I hate learning so much. The, uh, but it's also, cause you.

35:14
You have a 30 second spot typically. Obviously in the Superbowl they bought more time, they did longer spots, but like typically you got 30 seconds. You can only leave so much of an impression. Right. So the chance to then leave a more extended impression, even if they don't make a purchase immediately, that's the value is because 30 seconds impression, leave them to website, bigger border, broader expression impression. And even if they don't buy, you've pushed them further.

35:43
Into the funnel for where the when they do buy yeah, and that's ultimately what you're trying to get I I wonder I'm sure they don't release this but the coinbase one was to get you to sign up for coinbase basically And if you had an existing thing you get I don't credit or something it didn't work because it was too crowded, but I Wonder how many people signed up for it that like that day. I heard it was pretty significant. I think it was a roaring success

36:09
I'm sure well, I just wonder what percentage you know what I mean 17.5 is that right? It was actually 17.6. No big deal. I don't know about much of a numbers guy, but I heard it was 44.33215 Okay, 215. Yeah, okay, Nick. It's only two one six. Yeah. Thanks a lot Nick. He rounded up. He always does He always does not to 10 but to six to six. It's just to the next number new rounding. Yeah equation new math

36:40
But all in all, you know the final thoughts on the Super Bowl ads? Like you said, it was. It obviously didn't hold my attention quite that much. You know, there were some that like the QR code one where I was like, what the fuck? And that's, you know, the Coinbase one. I will say, and we didn't even talk about this. I didn't hear you say anything about it on that list. The Budweiser with the horse and the dog. Yeah. I think that they probably thought that was going to have more impact than it did because it has in the past been hard. I felt like it was too.

37:09
There's something about, and having been at the agency where this developed and everything else, the simplicity of the Clydesdales on the street, coming around the corner, planting the dramatic music, sometimes simple's better. And trying to tell this convoluted story of the dog and the horse and the Clydesdales, like, it was just too complicated. The narrative was like, I got it. It was, I don't know, heartfelt if you paid attention to it long enough. But it was like,

37:39
I didn't make the connection to the Clydesdale. No. You know, like they didn't have that. You kind of. I felt like they wasted the iconicness of the Clydesdales. I agree. By complicating the storyline. I agree. I think probably what happened there is what I'm picturing is someone said, Hey, let's do another dog and horse ad. And then someone was like, sure. And then they didn't really, yeah, they didn't really spend much time on it. They were like, Oh, let's say the horse is hurting and the dog and whatever. In our business, they call it the dog and pony show.

38:09
That's a... I like that. That actually... that rings true. It rings true. Well cool guys, we hope everyone enjoyed that. If you made it all the way through then I'm at least four cocktails in. Yep, at least four cocktails in. I'm four cocktails in right now. Yeah, exactly. Final thoughts from Nick Weaver. We had a couple moments there from you Nick. Any final thoughts? It was a good episode.

38:38
I agree. He's right again. He is. He's always right. Yep. Hallelujah. So, uh, Joe always appreciates you. Where can everybody keep up with you? That's a, so, uh, jh underscore comedy on Tik TOK and then, uh, my, uh, Instagram is Joe, J O E Jolene, J O L E E N. I'm sure Nickle might not manage to put that up somehow on the, on the Radcast. So keep up with me that way. If you can. It's hard to keep up. It is. Uh, cool.

39:06
Go follow upandcoming.series on Instagram. You can learn more. We're posting more about the comedy series we're filming that Joe's acting in, writing in, and a part of. So happy to see where that ends up. I'm excited about it. Today I think is the last day of principal photography. Hey, I love it. It's exciting. Cool. All right guys, you're here to find us, theradcast.com. Search for all the stuff today. Search for Kia. Or...

39:36
I don't know. Awesome powers. Potato chips. Anything. Lays. Hey, search for Pringles on your hand. Pringles on your, stuck on your arm. Hey, we tell the future. We tell the future here. You ever find me? I'm at Ryan Alford on the platforms. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.