00:00
My kids are spending probably $50 a month on their tokens in Roblox. So that shit ain't free. Will Smith slapped the shit out of Chris Rock. Sure, I got that at Goodwill though. It was just a packed sun. Yeah, they have all kinds of brands. This is a good day. Tell a lie day. That's another easy one.

00:21
I feel like it's fun that that comes after April Fool's. Yeah. Like they're kind of in tandem. Why wouldn't it be today? The hardest part of ending is starting again.

00:33
You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, April 1st, 2022, April Fool's Day. Joe Hamric. I know. Christina Yasi, what's up? Here we are. We're here, that's for sure. You be foolin'. Yeah.

01:01
They don't should. Thank you. Thank you. Yes, yes, yes. How is everyone? Had a good week? Yeah, yeah, yeah. Yeah, to see the men's national soccer team qualify for the World Cup last night. That was excellent. Yes. You know, in a loss in a loss. Yeah, I honestly don't give a shit about that. Like they could have lost four to nothing and still qualified. Great. Exactly. Do it. Wow. I don't care.

01:23
You love sports. I'm getting into it, yeah. I had a rehearsal last night with the Greenville Triumph because my play is about a soccer team. So I had my ass kicked for the first two hours. So you tried out for the soccer team? No, they came in and worked with us for rehearsal. Oh, okay. For the stage. I thought, isn't there like a women's soccer team coming? Yeah, they were the ones that came in and worked with us. Oh, just the one? Yes, the Lady Triumph. The Lady Triumph. Are those their names? I don't think so. I think it's just the Triumph, yeah. It's just a women's division. Lady Triumph will be in the goal. That's cool.

01:52
Little questionable, little sus. But they were great. Sus, my 12 year old said that like all weekend. Sus. Suspenseful. That's what it means. Totally suspenseful. So we're gonna get this out of the way early. And you know, the new cycle is fast, but Will Smith slapped the shit out of Chris Rock. And it has very little to do with marketing other than being maybe bad for the brand. But I was watching it live.

02:22
I was not watching the Oscars. I was watching like an NIT basketball. I don't know what it was. Something that wasn't the Oscars because I don't really watch the Oscars. But I turned it there during a commercial of whatever else I was watching and was typing on my laptop.

02:37
I thought, okay, Chris Roth goes to someone's day. He'll at least say something funny. Love Chris Roth. He said something sort of funny. Yeah. Not really funny. What do you mean that good? Yeah. And I saw Will Smith get out, you know, walking on stage. I was like, they got a bit, you know, like this is something. I thought it was staged. And then even when he swang and, you know, turned around, I'm like, I guess that was just supposed to be funny. It was very theatrical, was the slap too. Yes. He's heard his. It looked like he napped. It looked like he hit his own chest to make the sound. Like it did not look.

03:06
Yeah, but in hindsight he did hit him. He hit his face. Hitting his face. Chris took it pretty well though. Hey dude, that's one of the pros. The weakest, yeah, I mean, I don't know. Like, people were like, oh, I wouldn't take that. I thought Chris handled himself about as good as he possibly could. He was obviously disturbed, it threw him off a little bit. But a pro's pro kinda handling it. And I don't know, like, Will's, I'm not gonna judge anyone. I can't imagine.

03:34
They've got some weird shit going on in their relationship. You gotta deal with that. But like there's, he's got some pain and some suffering. And so I don't have judging. Even though I'm condemning what he did. I'm not judging. Cause we all have low moments, but. Sure. Damn dude. We don't have them on national television. No. Don't take place in, you know. Live. Right, in billion dollar parties. I don't know what I would have done.

03:59
If he would I don't know which end I was the Chris Rock in because I would I don't can't imagine doing that other thing even if I was super mad, I think I would have been too like Nervous or scared to get up and walk across the state. It wasn't like he was right there No, he was like a 30 40 feet to get to turn slap fix his shit and go sit down. What are you doing? Keep heckling

04:20
And then win, and then he wins. That was dog shit. I didn't even see him win. Like, I was like, number one, I wasn't intending to watch it. And number two, I was like, nothing will ever be as interesting as that was. So I flipped it back to whatever else I was watching. And they just let him talk. They didn't play him off or anything. He just like stood there and cried and cried and talked and talked and talked. And I think if I was Chris Rock, I would have been sitting on his like, fuck you. While he's talking, right? Or like, called for a first drink or something. Throwing tomatoes. Yeah. I just can't believe.

04:50
Would anyone else get allowed to stay there? Like, if it wasn't someone as big as Will Smith. Like, if this was just a B-level actor, are they getting carted out? Well, they probably wouldn't have been there if they were B-level. Well, no, but they are. I know it's true. There's a lot of people there. Unrecognized, like, less recognized. Less recognized, I don't know. Well, I've read somewhere they said they asked him to leave and he refused. Like, how does that work? Yeah, if you want him to leave, you can...

05:16
Get him out. Right. Police or security, whatever, get him the fuck out. I don't know. Right? Is there a- Well, and Chris Rock is not gonna press charges. No. Which is- Why would he? What's he gonna do? He's like, what's the point? Yeah. The point, look, Will- It's just gonna make him look- He looks like the big man. He looks like the better man here. I heard his tickets have gone through sales. Chris Rock's on the roof. He's handling it like a man. Like, don't get me wrong, if someone slapped me, I probably wouldn't have been as classy, but I give Chris Rock a lot of credit for it. Yeah.

05:45
I would have at least said something like fuck you. I didn't think it was in shock I mean, yeah, I might have been in shock too and then like It's that performance brain where it's like there are people watching. Yes. There are people watching a lot Yeah, well not as many as you mean, let's be honest. The Oscars ratings are pretty shitty. Sure Sure, it's still live around the world. I'm kidding. I guess the Japanese broadcast did not

06:11
like bleep out or silence anything. And neither in Australia did either. Australia. That's what I went looking for on Twitter. I was like, immediately, where's the real footage? And it showed up about 10 minutes later and I was like, that was real. Yeah, I wasn't watching it. I was watching something else, but I looked at my phone and saw like an alert and like when I watched the video, I was like, what the fuck? I know. Is that real? I mean, it's pretty late at night. I was like, am I asleep?

06:36
What's going on? Yeah, weird. And then I actually went to sleep. And then the memes happened so quickly. Oh, yeah. All of a sudden, I was like, everybody. Did you guys make one? I made one. Yeah, I put it on my story. I was like, I made it about the Final Four, though, because the games on Sunday were so fucking terrible. Like, you know, put like.

06:53
Will Smith was UNC and Duke or whatever. And then St. Peter's and the others was Chris Rock. Yeah, they didn't get close. That was a little disappointing. Yeah, you just won good games at that point. Right. That was like a 30, 40 point block. Yeah, can they talk about all this parity? And then you've got Duke, North Carolina, Villanova, and who am I leaving out? Not Miami. No, Duke. Oh, Kansas.

07:19
Kansas, Kansas, Kansas, Villanova play a Duke and UNC play. So if I heard blue bloods once, I heard it 10,000 times on radio this week. The blue bloods. What makes them blue blood? Yeah, I don't know. Just been around for a long time. Yeah. Kentucky's my team. So this has been a pretty disappointing one and done. Yeah. We're in a bracket. Not busted. Oh my God. Day one, I think.

07:46
What do you do? You win some, you lose most, you know? In your case. Sure. I don't think I won some though. I had the world's first imperfect bracket where I missed every game. Wow. Every game. I feel like that takes the first kill. Yeah. That's pretty good. Not really. That'd be just as hard, right? I would think so. Cause it's one way or the other. I don't know, fuck it.

08:08
So we've had a good week at Radical. We could talk about the old Will Smith slap for hours. Sure. The slap heard round the world. Around the world. Heidi Cortez joined the show Tuesday. We've got good feedback on Heidi. She was very transparent, sharing her business journey. And we talked the fight game next week. Raquel Pennington, who's an up and coming UFC fighter. Female fighter. That's a good word.

08:35
I recorded her about a month ago, very interesting. And about the backstory of UFC, about her kind of career path, you know. And I don't know, I think I was a little intimidated. Like she might come through the screen and kick my ass, but you know. Uncle Will Smith does that. Yeah. Probably pretty tough. No, but really cool. She's a contender. She's like number five in her rankings in the world in her division, she's top 10.

09:03
So a legitimate contender and it was just fascinating talking, you know, how big the, not only UFC has gotten, but the women's side and how popular it is. Um, and I think, I don't know what it is about. I think it's just the rawness of it that, you know, makes UFC popular is like, you're in the fricking octagon, like cage fighting and then women in there, like doing shit that like just.

09:27
pounding on each other like guys do, and being technical with moves and I don't know. Holds and et cetera. I know because the women's are even having main events now. You know, it's cool seeing, I don't know, that crossover, but I don't know why, I think it's that rawness maybe, why boxing maybe hasn't had that same appeal or something, but the women's division on UFC certain fights have way higher ratings than even the men's. Yeah, you can thank Ronda Rousey for that probably. Yeah.

09:56
Probably. But Raquel Pennington on Tuesday, fascinating discussion on her business journey, her marketing journey, and social media, helping her blow up. She was on the UFC show. I'm forgetting the name of it, but where contenders come on and they can make it on the show. It's called? You know what it's called. I know. But anyway, if you want to learn, come on and watch Raquel Pennington on Tuesday.

10:24
So yes. I'm thinking about nothing. Don't talk to me anymore. I'm going to think about that until I figure it out. I know it's like right here. Fight club. No. That's for fools. Okay. My lips. No. Yeah. Yes. As good a time as any, because I did get a tracking number yesterday.

10:44
on Radcast hats. I can't try. Yeah, geez. Congratulations on that one. The, yes, Radcast hats, branded bills, brandedbills.com, the official merchandise sponsor of the Radcast. We have our official hats coming in. Maybe he's early as tomorrow. Next week, we will all be donning. We won't make Christina wear one. I'll wear one. Sure, I'll wear hats. Oh, that's all right, okay, cool. You can wear one. I'm a hat person. All right.

11:13
If you're donning our RADcast branded bills custom hats. Yes. Do they have ladies hats?

11:21
They have everything hats. They've got everything beading. Did you order ladies hats? No, these are like one size. Unisex. They're gender neutral. Gender neutral, yeah. Perfect. They're for they, them, or us. I don't know. Whatever it is. All inclusive, pronoun hats. Pronoun hats, I don't know. That's probably a thing, so. It probably is. And we provide them, and you can get them for 20% off. Not that there's anything wrong with that. Exactly. Sure. Exactly. It's just like, whatever, I just don't want to offend anyone. Moving on. Well, we're holding space.

11:51
Creating space, but hey, branded bills, branded bills.com official merchandise sponsor, Radcast 20, 20% off all your purchases. Get custom hats, get the cool hats they have like this one I have on here. My pride, Marika, Marika hat. Branded bills, official sponsor of the Radcast. Go to radcast.com, look under sponsors. You can click the code right there. You don't even have to enter anything in, folks.

12:18
Go do it. You lazy ass. I know. You don't have to do anything. Just order a fucking hat. We're leading you to the water and all you get, hey, or a t-shirt. Whatever. Or whatever. Like I'm getting aggravated. I know. He's stressing me out. Just do it. That's how easy it is. Fuck, yes. Brandedbills, brandedbills.com. And with that.

12:37
It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A Redcast social media holiday segment. Yeah! Perfect. Yes. Perfect timing. I'm on a constraint. We're 10. Timing is getting better every time. This is a light load. This is going to be our fastest social media holiday segment ever, potentially. I don't know what it was. There's just not many early April social holidays.

13:05
April 1st being today is there's two days today. April Fool's Day. Heard of that one? Yeah. Heard of that one. I'm just looking around the corner waiting for pranks. Yeah, just ballooning a fellow in the water or something. Nick tried to prank us early. He got us a little bit. A little bit. He got like an eye twitch. Yeah, a little bit. I was like, oh! Hallelujah. Yeah. And then it's walk to work day. Did y'all walk here?

13:34
Oh my God. I thought about it, but the rain is so far from my house. Do you live close? You don't live close to here. It would be like a 30 minute walk. It's not bad. That's you. There's a little walk. It's very far from my house. I would be here tomorrow, probably. Yeah. That's what I think about it. April 2nd, first one's a serious holiday. I did want to mention it. We do have fun on the show, but it is World Autism Day on Saturday. Yeah. So I've had family impacted by that. And I think, you know.

14:03
We have fun on the show. Sure. So, anyone out there dealing with that, it's a good time to raise awareness for it. It's because a lot of people have family members or maybe siblings. Friends, yeah. So, yeah. Teachers. Yeah, especially teachers. My wife being in the school system deals with a lot of kids that have to go through that, just the treatment. Like, just this, you know, it's just a unique, you know, because they're not...

14:27
Again, it's just hard to diagnose. It's hard to know exactly how to treat and make them feel comfortable and do all these things. I thought you meant autistic teachers. You were like, yeah, and I was like, seriously, is that a big thing? No. I mean, it's probably some. There might be some. Some. They might be some niche. High functioning. Yes, April 3rd, National DIY Day, Sunday. So get your hammers out, your nails.

14:55
See, at that moment, I heard National DUI Day. I was like, wait a second. Wait a second. Yeah. Driving under the influence. Pretty easy. Right? And you do it yourself, so in a way. Yeah, DIY DUI. But you celebrate that every day, let's be honest. DUI? Yeah, on the way here. On the way here, I had a couple of mic-tard lemonades. That's why you should have walked. That's right, perfect.

15:19
Yes. Call back. Uh huh. That's what I did. Comedy. W-I-Y walking under the influence. To be clear, I do not have any DUIs. Have you seen the DIY TikToks? Yeah. I thought. The DIY TikToks and they're like horrible TikToks. Yes. Like you put a colander over your head and you cut someone's hair through it. Yes. They're very funny. Yes. I have seen some of them. And then there's the guy that makes fun of it. Yes. Who I think we talked about last week. Yeah. Yes.

15:45
Can't pronounce his name. So get out there and celebrate DIY. Sure. Do it yourself day. Why don't you do it yourself? Do it, do it myself. Uh oh. It's a different day. Uh oh. It's world party day. Oh boy. What day is that, Sunday? Sunday. Oh. April 3rd. What day? Throw a party. Why Sunday? World party. Hey, Sunday fun day. That's true. That's one of the- The Lord's Day.

16:12
Also that. Maybe. Sure. I can't think of another Sunday thing. World party day. So another reason to have a party. I don't know if I'm going to be partying too much this Sunday. No. Depends on who you can see from me quite frankly. Sure. Who wins the game? Yeah. Who are you pulling for? Heels. Heels, baby. Go Duke. I'm just kidding.

16:34
I don't really care. I always say both lose. I care deeply. Can they both lose? Is there a possibility that there's a tie and they both get knocked out? Nope, nope, nope. Well, I don't know the rules that well. It's fraught though, because it's Coach K's last season. It is. I don't care about that. I do. Finally, April 3rd. Moving on. Find a rainbow day. Oh, like literally? So it's world party day and find a rainbow day. It would be a good day to find a rainbow probably, right? Somewhere over the rainbow. Oh boy. Oh boy. Yeah.

17:04
Yeah, find a rainbow day Sunday. Don't know what to do with that one, but go find a pot of gold. Yeah. April 4th. It's a good day. Tell a lie day. Oh, I thought another easy one. I feel like it's fun that that comes after April Fool's. Yeah. Like they're kind of in tandem. Why wouldn't it be today? Friday and then Friday's April Fool's and then April 4th, you just get off lying. Yeah. You know.

17:28
It's not a joke anymore. You just don't lie. It's just malicious. Malicious. It sounded like a drama on TV. It's not a joke anymore. You're lying. That's good. Tell a lie day. And lastly, on April 4th, hug a newspaper person. News person day.

17:49
Newspaper person. Newscaster. The literal person made of news. Yeah. Yes. The newspaper person day. Like there's still people delivering the newspaper, like a bike or whatever. Tackle them. Hug a news person day. Hug a news boy.

18:11
Oh my God. Like the musical. That's illegal. There's your social holidays. With that, we're just going to transition right into it. Trends in the metaverse.

18:25
It's cleaned up a little bit. It's clean. Trends in the metaverse this week. I like a few of these. Some of them I hate, some of them I like. I like this one. Cuervo, Jose Cuervo. And still be like that. Enters the metaverse with the virtual Jose Cuervo distillery. So we have a distillery. Alcohol brands are increasingly viewing the metaverse. Not only is it a place to advertise, but also for brand education.

18:54
Virtual bars, distilleries, and breweries provide a space for consumers to interact with brands and learn about how their products are made. Yep. So you can now get drunk in the metaverse with Cuervo. Wearing your Nikes. I think they're gonna build it into the Oculus goggles. Like a tequila shot in your mouth. Hey. I mean, that would get me on there.

19:18
Right, right shot a tequila metaverse. Yeah, put it in there lure me Luring people to lure people to the kids So adverse candy, yes, I put some goggles on to go go to the distillery. Yeah, no, why not? Yeah, why not kind of cool to see how it works?

19:39
I wouldn't have to take at least a shot of Jose Cuerva before I did it, right? Yeah, right. You have to. I think that's recommended here. It says at least six shots before going into the metaverse. Oh, God, six. Sixes. Highly recommended. Fight the metaverse at that point. Yes, for a deeper, more memorable level of experience. No, geez. Less memorable, maybe. Yes. Blackout in the metaverse. I know. More effective. Yeah. Well, we talked about getting drunk and...

20:06
about doing drugs in the metaverse, tripping. This is your chance. It's your chance. Cuervo entering the metaverse. So go check it out. It doesn't say what platform, one of many. Didn't hit the chair. Figured out. I think if you Google, you'll find it. Jose Cuervo, the first distillery in the metaverse. So next, NFT project spotlight, RTFKT, artifact.

20:33
We learned about that one. Forgot about that one. It's pushing the boundaries of the metaverse from sneakers to virtual avatars. No company has ventured into as many realms of the metaverse as Artifact. Prove it. Prove it, Artifact. They're deep in the metaverse. These went so deep in the metaverse, they came out the other side. Yeah, they're real life. Like Earth 2, it's just another upside down. They're in China. Their initial game plan was to sell virtual sneakers and create hype through a variety of prominent.

21:02
collaborations, I think Nike actually owns them now. Celebrities like Elon Musk also bought into the hype and purchased pairs of shoes at their first launch. Such an Elon Musk thing to do. Yeah, 100%. Yep. He's an early adopter of the- Strong Elon Musk energy. Artifact or whatever. So they're expanding past just selling the sneakers and providing broader experiences. Artifact, owned by Nike by the way. We talked about that a few weeks ago. Good for them.

21:31
Selling virtual sneakers, which Christina last week said she's all for, the dresses, shoes. Yeah, it's just an interesting, you know, cause fashion's always, it typically does reflect what's going on culturally, whether we give it that credit or not. I found it fascinating what you said though about how, and I found it made me think, I was listening to that episode and I was like, how gaudy and how like outrageous some of the stuff is that you.

21:57
you see it but you'd never wear it like in the real world. It's like cost per wear. But you would put it on your avatar because you're less inhibited baby. Yeah, yeah, because who gives a shit. You can't damage it. Yeah, right. Well that too. Yeah, you can't spill wine on it. Right, rip it. Which brings a good, that's a good, that brings up an interesting point with like, you know, our world is.

22:19
is kind of built on repeat purchases because things break, wear out. I buy new shoes, I buy new jeans. In a digital world, it's a fascinating discussion though because you don't have the wear and tear, right? And it's, you know, practical. Or will we? Or will they like, your Nike sneakers, if you wear them too much in the metaverse, the treads are wear it out, you know? That'd be, wow. Probably. That'd be complicated. Yeah.

22:42
I think that's a good idea. That way you have to keep buying them. Capitalism. That is a good idea. Yes. That is a good idea. I wonder if they thought of that. For some people, you know. Yeah, well if you can't afford them you're not gonna buy them. Right. You're not gonna be in the metaverse. We're not gonna be in the metaverse. Yeah. Elitist. Probably. Elitist? Oh my goodness gracious. The metaverse. The metaverse ain't cheap, sweetheart. That's what I'm saying. It's a little more elitist. Okay.

23:10
I don't know if the metaverse is free or not to be clear. Nothing's free. The shoes you have to buy. The internet you have to pay for and the goggles, everything you take, even Roblox you pay to, I guess for the console and the game. Is there a subscription situation? Let me just tell you this. My kids are spending probably $50 a month on their tokens in Roblox. So that shit ain't free. So they use their allowance on that stuff. It's like, you know.

23:39
Fortnite and all that stuff. Exactly. I get the emails. Skin. Yeah. You buy for $25 on the playstation. Yeah, seven times today. Yeah. Hey. Oops. Hey, oh. Oh. Oh, that's what I do. It's coming. The wild world, wild world of Metaverse shopping. The Metaverse might be in its exploratory phases, but retailers are ready to pounce. So says this article.

24:08
At the shop talk conference here this week apparel companies forever forever 21 and Pac-son showed off their fledging Forays in a metaverse shopping fledging fledgling fledgling Alright you're doing good bigger words, please flexing Forever 21 partnered with social gaming platform Roblox to enable customers to set up their own stores in a place called shop city

24:36
so you can set up your own store in the metaverse. They have not done that yet. They might do it with PacSun. They like that stuff. Yeah, I used to buy stuff at that store. Yeah, you still do. Do I? I think so. I haven't bought anything, ooh, it's been a minute. That banana hammock, you always love. I got that at Goodwill though. It's just in the PacSun. Used. Yeah, it was PacSun. Yeah, they have all kinds of brands. You wanted it used. Yeah, no, it's already stretched out.

25:03
Yeah, you get them. They're too tight. You can't wear me. You got to wear them in the house. I can wear them in the shower. Oh, yeah, it's a little loose. Had to close pin it in the back. Yeah. Nick helped me out with that, actually. Help me close pin it. Couldn't reach it. Oh,

25:22
Yes. It's a I'll wear it next time. It's bright yellow. It's like I couldn't match your glasses. Moving on. It's pretty good. Moving on. Happy with it. Visa launches NFT program as it considers the digital art a new form of e-commerce. Credit card giant Visa has launched an NFT creator program in an effort to bring small business into the digital economy.

25:52
We think NFTs represent a new form of e-commerce says Visa. The one year immersion program, the Visa Creator program will bring together a global cohort of creators, including artists, musicians, fashion designers and filmmakers with the ability to build their business with NFTs. So Visa's helping small business get in on the metaverse. I like how they, I like how they,

26:18
Introduced visa as the credit card giant like yeah, I wasn't sure visa Yeah brought to you by Apple the giant computer company here right right just out just Branding but fine. Yes. I like it. See how it goes. I I'm not sure exactly how this comes here the visa creator program, but

26:43
You get the Radcast on there bro. I know, so I'm thinking. I was like trying to back door this thing. Yeah. How we get in there. Yeah. Back door the NFTs and the Metaverse. Yep. That's a move. NFTs, STDs. Oh, yep. Oh boy. Good will be the dynamics. Oh boy. Ah! Windies. And I washed it after I wore it the first time. Yeah. Right? Yeah. Jeez. It shrinks, it shrinks though. You don't want to wash it too much. Yeah. You get shrinkage in the dryer. Yeah. You know. And burns as well.

27:13
Yeah, if you put it on too quickly, it burns a little more than it did before I washed it. Yes So Wendy's is unveiling the Wendyverse. Oh boy restaurant Wendyverse restaurant within Meta Horizons world a growing number of brands are launching campaigns in metaverse now Wendy's Hot on the heels of other campaigns is getting on the virtual action virtual. Oh, we always don't we all yeah virtually

27:42
You know, it's cool. I like Wendy's. I kind of, their branding's working on me. Their social media's right on me. Tight. Yeah, tight breath. Right on cue. So this is gonna be good, I bet. I don't know what the Hellmetta's Horizons world is, I'm just being honest, there's so many of these things. Yeah, that's one of them. But I have to assume it's one of the bigger ones and I might go check it out and get a Dave's single. Then maybe we can bring Dave back to life. Ooh. In the metaverse. Hmm.

28:10
Like an avatar or something about sure we can't rebuild him. Yes quite a guy. It makes me your show it makes me think of Westworld on HBO. Oh, yeah. Yeah. I love that show. Yeah Sex robots on that show. Yeah, that's why I like it. Yeah I mean, let's be honest. It's a good show. It is a good show. It's uh, Hopkins was on there to begin with and then sure One the main guy the black Cowboy, whatever his name is man in black

28:39
Yeah, he's, yep. Who's turning out to be like the, I don't know. But what's funny is, and I forget what show it was where you don't actually who's a robot and who's real. But that's what, it's turned into like, you're going, hmm, who's a robot and who's not? I think everyone's a robot now. That's a theme in Battlestar Galactica too. Oh my God. With the Cylons. Yes. And that's kinda how Westworld is. You watch it and you're like, now three, four seasons in, you're like, cause some people are coming, end up being one.

29:08
And then you're like, now you're just like, hmm, maybe they're a robot too. Yeah. Am I a robot? I think everyone's a robot in it. But they think they're fooling one another because they don't know that they're a robot. Would you go to Westworld if it were real?

29:22
Oh, absolutely. Yeah. You can shoot 100% shoot. Yeah. Yeah. I don't know. I mean, would you take your, would you take your wife with you? Yeah, sure. Would you? She might shoot me. Be careful. Careful what you wish for. Right. Yeah. We go shoot up some stuff. Sure. Rob a train or something. Rob a train. Was that the vibe? Would you go to Westworld?

29:43
I don't know enough about it. I've only, I mean, I'm familiar with it, but I haven't watched it. So that's why I'm being. It's like a, it's essentially they made a world where you can go and it's, they start out as like a Western world. Wild West. It's a Wild West town. But everyone there, other than the humans that are going on the ride, it's almost like going on a ride. Like you get brought into the world. You walk around and shit. And you walk around and you're part of the Western and there's no laws. So you can shoot and to kill the robots that look like humans and like,

30:13
act like a complete asshole. A lot of sexual robots. Yeah. That's what I am most familiar with about it. About sexual robots. Yeah, yeah, that's very familiar with that. Consistently. You are. Acutely. Intimately. Oh, good gracious. Yes. Hey. Did you say moving on or I didn't hear it? Yeah, no. I was actually gonna give it the old. Oh boy. There it is. Oh, there we go. Delayed. The robots. Those robots. The robots or the human finger. Moving on.

30:43
for other news and moving out of Trends in the Metaverse. Yes. I like this quite a bit. Pizza Hut, ride struggle bus with the experiential push. Pizza Hut's struggle bus seeks to be the cure for the common struggle by giving consumers a respite from daily life.

31:09
with pizza and a variety of experiential activations. The bus tour, which includes planned stops around March Madness and college exams, attempts to connect with consumers during months of stress and activity. Okay. This is fun. I like the struggle bus. Yeah. Oh, that was pretty cool. You get on the bus and eat pizza and stuff? Eat pizza, you know? Yeah, it's a good truck. Yeah, struggle bus. I'll do it. Yeah. Only if the inside of it is decorated like the old Pizza Hut restaurants were. Yes, lots of checkered. Yeah, south bar in the middle. Oh yeah.

31:38
The red cups from Pizza Hut are like the best. I tried to buy one of those. This is almost back to like the very first Radcast we did. They sold those for a while. Oh, like the plastic ones? Yeah. Good size, the large. I tried to buy those out of stock. Devastating. I know. You were on the struggle bus. I tried to get some at Goodwill as well, but. Yeah. This is a good activation. Look, people.

32:03
I probably had more pizza in March than I can remember. I don't know what it was with the games and everything else. How do you know that? You just have to. It's our wings. Yes. Or both. I had a lot of nachos. Ah, yes. Cool. I like nachos. Thinking outside the box. Oh yeah. That's like the one thing that our entire family likes is like nachos. My kids are still like picky eaters. They'll eat the hell out of some nachos. Nachos are hard to dislike. I don't know. Even the nachos at like the...

32:30
ball game where they're just the shitty chips and the cheese. But those are the best. Still pretty good. Yeah, it's like not cheese, it's, you know, plastic. Molten lava, yeah. Molten lava. Basically, right. Just burn you. Yeah, ah! Definitely burn your mouth every time. Oh yeah. You can't wait. Yes. What are you waiting for? Speaking of nachos, this is really aligning to stars. Okay. Tostitos, really like this, turn sounds of chips and jars into audio logos.

32:58
Spoken word audio content listening is up 40% in the past seven years. This trend is largely fueled by younger and multicultural listeners. Additionally, there are approximately 86 million podcast listeners in the US alone. Yes. At least half of them. That's what I was gonna say, at least half of them. Probably right around. On the right cast. The popularity of such program have driven a need for brands to have a unique audio signature. Yes. I don't get it.

33:26
Audio signatures have become more prevalent here. So the crunching, the t-dos and the jar opening. Is what though? Audio like sound effects. Like they'll have them, they're gonna play them. They're gonna use them in social. Like ASMR. Yeah, and if you're, you know, you have a, like we all recognize the Nike icon, like the check mark. Sure, swoosh is what it's called, but that's fine. The Nike swoosh? That's what it's called.

33:49
And this is, yeah, you're right. You're right. Christina. I know, trying to woman-split over here. I know. But this is just like, you know, this is the auditory signature. I think it's really brilliant. Sure. I like it. Crunching. Still don't get it.

34:04
The sound like that. I understand what sound is and I understand the sound of a chip and sound of a jar. But they're gonna, they're creating a branded memorable sound of like chips crunching or the jars opening. Or they'll use it probably in social media posts. They'll probably do it when they do like when they become a sponsor to Tostitos. We really like you on the Radcast. Sure. We'll play those sounds before we maybe teed up the promo. Okay. And it's a recognizable branded asset. Instead of just, you know.

34:32
Next time you throw a party, you should use Tostitos Goops. Kind of like, like this. Sure. That's a branded asset. Okay. In the middle of her. But it's just a lot of chewing. Sure. Okay. Lots of. I definitely understand that. I'm gonna say. Oh no. Can we explain it some more? Right. Explain. I actually needed that man and woman explaining a little bit. So. That's just explaining. Sure. Teamwork. Yes.

35:02
I know we talked about this pre-episode and quite interesting. Dyson is betting you'll want to strap on an air purifier to your face. Dyson's launching a strap-on to your face. They're launching a strap-on to your face. And the maker of high-end vacuums and hair tools on Wednesday unveiled headphones that double as a personal air purifier.

35:31
The new device called the Zone is comprised of over the ear headphones and a visor that runs across the mouth and nose, creating a clear and air, clearing air bubble for the user. While simultaneously blocking city noise. So you block the noise, you block the bad air. There's a filter in it or something? It's like a air filter around your face. All right. Well. Seems like a, maybe a COVID avoider, I don't know. That's kind of what I'm wondering. Sounds like it. If it's just that. They didn't market it as that, but yeah, sounds a little bit like it. I feel like they could have brought that out.

35:57
A year? Yeah, they're a little behind. It does feel a little European. Like this, I feel like will definitely. European strap on? Yeah. Launched into your face. Launched. Yeah. For purification purposes. Dyson vacuums, I will say, are quite good. We have one of those. So are their blow dryers. Well, they have those things in the bathrooms sometimes that you can stick your hands in. Yeah, yeah. Infrared, intro red. I thought there was like blow the air really fast, like more.

36:25
Concentrated I think that they did a study in those things Not just germ killing as they say they are I you know I have no problem with Dyson I think our vacuum cleaners Dyson so I'll support Brian, but I think this is I'm not putting this thing on my face No, you know I just Just Not only does it look ridiculous, but I'm just not sure about all that shit on my face and I typically wear my headphones if I'm

36:54
like walking or jogging. Running. Yeah, I don't wanna go jogging in it with a helmet on. It's like, you know the guy in the gym that puts on the air reduction mask? Yes, yes. It'd be like that guy permanently. And then who got sunglasses on? Yeah. You look like a freaking Terminator. I mean, I just. Are there sunglasses on the thing or are you just saying- No, there aren't. I'm just saying if you're- If you were to. Yeah. Yeah, you look like Darth Vader. It's hot.

37:18
Yes. Thanks, Dyson. I don't know. Strange. Strange play there. Yeah. I was, this is my Darth Vader breathing. I didn't get the reference. Wow. Read my lips. No. Sounds like Darth Vader. She's spicy today. Yeah, she is. Spicy. Did you eat some Tostitos? No, I just didn't sleep. Oh, good. Really? Yeah. Didn't sleep well? Not well, no. Perfect. I didn't sleep that well last night either, mainly because I stayed up too late working on a report.

37:43
I slept like a baby everywhere. My wife came there and she's like, why are you still awake? I'm like, I started working on this, didn't stop till like 2 a.m. Twitter collabs feature could make it possible for users to co-author tweets with brands. You can collab on Instagram, but what about on Twitter? What about it, what about it? Now we can. The social network is continuing to work on a feature that will allow multiple users to co-author a tweet. If you can't write it yourself, you need to work with someone else.

38:13
which is referring to it as collaborations. The option is yet to be made publicly available and only works after one user accepts a request to collaborate from another. So it's exactly like Instagram. Exactly like it. Yeah, but still kind of, let's collab on writing this funky, clever tweet. If you can't write a tweet, I mean, come on. Tweet this. Right? If you can't compose a tweet, maybe just don't.

38:41
You don't need to collaborate with, you might need to collaborate with like a book or like an English teacher or something. You know what I mean? Some remedial. I'm gonna get a, I'm gonna start collabing with a ghostwriter for all my tweets. Sure. It's me, I'm the ghostwriter. Yeah, I mean, Joe, you're a writer. Yeah, sure. Can you just start writing? I'm gonna collab with you so they're funny. You're not gonna like it. But yeah. It's better than one. I just had diarrhea. Of the mouth? Yeah, well that's, maybe, yeah. Oh, I know.

39:10
So yes, coming Twitter collabs, I sort of get it, but don't get it. I don't know with the writing. I'll have to wait to see it. I don't know. I know in one way it makes, it'll be the same thing as like Instagram, but I feel like there's more of that natural engagement on Instagram. Yeah, yeah. Like, okay, it's a picture and it's brand, or it's a video, you're doing a live video. And I guess you could do that on Twitter. I don't know. But it's the same thing, it makes more sense for them to do this than to be like, we're gonna set that part up.

39:38
I don't think they lose anything by adding the feature. Joey and I use it all the time on Instagram because we'll post the no carrying videos. And then you share audiences, it's better for the algorithm and everything, which makes sense. But I guess I could see this maybe if you collab like a branded sponsorship and it's an ad and you're collabing with Coke and you're, oh my Coke is so delicious. I don't know. Yeah.

40:05
garage and jar thing. Yes. I mean, I might get on that. Should I get on Twitter? I'm gonna get on Twitter. I think you should. Yeah, I think Twitter is worth having. You'd be perfect for Twitter. I'm gonna get on Twitter. You're a writer and you're witty. I'll retweet you. My problem is like, I just, I don't know, I think of something and then I don't get on. I'm a complete consumer on Twitter and very little giver. Sure, yeah. More of a taker. Yeah, well. You know. That's true. Yeah.

40:32
Moving on. Yeah. In the least shocking news, I wasn't gonna mention this because I don't want it to be bad for business, but we tell the truth here on the Radcast. Yeah. Social media might be bad for teens' mental health at certain age windows. This is interesting too. Social media use is more strongly linked to bad mental health for adolescents and teenagers during years around puberty and when they're probably about to leave home. So some very specific time periods, not necessarily as a whole.

41:01
I think it's like that impressionable maybe stage. Sure. Yeah. Yeah, cause they're about to leave home and not have that supervision, I guess. Exactly. Right? And it opens up comparison. I mean, part of me says if you taught your kid the right stuff, that they're gonna be okay. Yeah. But then I guess the other side of me says they could have something in their brain that you don't know about that just, you know what I mean? Triggered by something or whatever. Well, and when you're younger and more impressionable,

41:32
I have time limits set on a lot of my social apps because it will put me in a bad head space at times, depending on what's going on in my life. But I feel like if you don't have the parental supervision and you are just constantly consuming this narrative and constructing this narrative, and it really is, it creates a culture where it's all about you, I can absolutely see how it might not be the healthiest. Maybe it's not particularly dangerous always, but the health is an interesting argument. I just, I...

42:01
Look, social media is a big part of our business and I support it and I see the benefits of it as a whole. But I do, as a father, have kids and I go, I didn't have the pressures of that when I grew up and I almost wish. Might be close. And I'm gonna not fight it, but I'm gonna try to keep them off of it as long as humanly possible. Right, even like I grew, I had, I've had.

42:28
social media for most of my life, but it's changed so much. And even when I was in high school, the pressures and the pressure of everything having to look a certain way and not even personally, but a consistent aesthetic and consistently posting. Yeah, we didn't have to deal with it. If somebody had cooler stuff than you, you just saw it firsthand. You're like, oh, he's got a Mustang or whatever, and I've got a shitty viewing or whatever. Right, right, you didn't care about likes or comments. Didn't exist. It didn't exist. My son is...

42:57
He's about to be 14 in May and he has TikTok, but he has TikTok because he's in a bunch of our TikToks and stuff like that. So he wants to watch it. If you're gonna have child labor, you gotta at least let him view them. Yeah, oh yeah. He doesn't have a- That's how it works, that's how you pay him. He actually said he got recognized at school the other day. Some kid came up and was like, oh, are you in all those TikToks? That's cool. And he's just like, Oh yeah. Clean it off. That's me, that's me. No big deal. But yeah, he doesn't have Instagram or, kids don't do Facebook anymore, I guess.

43:25
Not typically. My daughter doesn't have Facebook. She's 20. Yeah, I've deactivated mine. It's Facebook's the one that you just go look on to see if people are doing dumb shit, I think. Right. Yeah. I mean, I think it's where the store, the most active people are, like the most people. It's like 53 percent of the world's on Facebook, like literally. I believe that. And it was like the first one. It was, but it's still the most active because I think just scale and people that are, you know, like.

43:54
But I think it's more keeping up with friends and family truly, like, you know, and not as. It's a little more relational as opposed to like just following with some distance. Easier to use too, a little bit. I think for older folks, I think it's easier to use, right? Well, 45 to 65, it's definitely the highest demo. Oh my God, yeah. And Instagram is pretty much everything else and TikTok's coming fast. Yeah. Snapchat's not such a big deal anymore, right? It's still a deal.

44:22
It's still a deal, but like 20 to 30 year olds, yes. But not a ton outside of that. I mean, there's certainly pockets. Snapchat still had a hard time kind of shaking, being a little bit questionable. Racy. Yeah, just with the, even though you can do the exact. The disappearing content. Yeah, even though you can do the exact same thing on Instagram now, I don't, like to me, Snapchat's still kind of like, hmm.

44:46
Like if a guy asked for my Snapchat handle, I'm like, eh, I would rather you didn't. Yeah, we gotta get Weiner pics. Get a ghost post flex, all about flexing. All the flexing, yeah. Did you copyright that or? No, I think I'm going to. Okay, I'm gonna flexing. Yeah. I would. Had a Tori-Kill-Moussel on the show yesterday as we're concluding here, and you know, we were texting.

45:10
Pre-episode made the joke about flex thing sure You know I think you want to explain it. I think it's a great idea. Well. It's Sending big some flexing muscles. Yeah, with no No explanation you just like a breath you know you could you could do a flex Yeah, you could see just like a picture of your rims or something. Yeah, I'm flexing. Yeah, right. I like that a lot copyright Trademark Radcast Yes, and you could do whatever Tostitos is doing

45:39
Which I still. No, you understand it. No, I got it. Yeah. Yes. We explained it well. I don't get it. Anything exciting to pass on to the listeners? Christina Yassi, as we close the door here. Tickets for my show are on sale at the Warehouse Theater.

45:56
In Greenville, South Carolina if you're around or if you want to fly in It's a great town. You got the bridge and shit. Yeah Yes When is that Kristen we open April 22nd and we close May 7th and the shows only 90 minutes So it's not you know, how many shows a day are we talking about one? Yeah

46:19
Must be easy. One. Yeah, it is. Total freeze. I don't do this professionally. Lots of soccer. Yeah. Lots of soccer. It's very funny too. I'm not in. I saw some new material. Mel Karen's. Yeah, Mel Karen's. On Instagram, yep. Yeah, we got some. I get so excited. What's that? I get so excited when it pops up. It's good stuff. Yes. It's so weird too, because one will get 100 and something thousand views, then one will get like.

46:46
800,000 and then one will get like 20,000. I'm like how does this work? The ones I always think they're the funniest are the ones that don't do as well. The man's trying to get you down with the algorithm. I feel like yeah a little bit. As Denzel Washington would say, when you're at your highest that's when the devil tries to bring you down. Sure. Sure. Yeah, usually when I'm super slapping you. It really worked for Will. We're just all slapping you. Right. Well, we'll see how this goes.

47:11
Usually when I'm super high is when I see the devil. So is that what he meant or not? Is that, Nick, is that pretty close? Yeah, I think that's what he meant. Okay, well, good then. Works out fine. That was good. Oh, goodness gracious, the Radcast. Ah, the Radcast. We've had a good episode. I hope everyone enjoyed it. You know where to find us. We're at theradcast.com. Search for today's Tostitos. Flexing. Or Dyson. Flexing.

47:40
Hashtag, hashtag, flexing, flexing. I'm at Ryan Alford on all the platforms for Joe Hamric, Christina Yasi. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.