00:00
Elon Musk has officially offered to buy Twitter for 43 billion in cash. But but but billion. He bought like 10 percent, a nine, 10 percent stake. Sure. Like a week and a half ago. And everybody's like, hmm. Now he's trying to take over. Centric billion like just. I is saying so meta, i.e. Facebook is testing monetization tools for creators on its VR platform.

00:28
It allows creators to make money by selling digital assets and experiences within its virtual reality platform. Yes, marketing on podcasts, way up. Like billions is what they're talking about in the next like five years. The hardest part of ending is starting again.

00:54
If you're listening to the Radcast, if it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Rad... Radcast. We're back. Rad, Radcast, Friday, April 15th. It's Good Friday. Good Friday. 2022. Christina Yassi, welcome to the show. In the flesh. Hey, just...

01:22
Me and you, baby. I know, I know. We, we. You know, Joe's a little under the weather. Yes, unfortunately. You know. Nothing too serious. We didn't want him in a tight studio breathing on us. Yeah, no.

01:34
So we hope Joe feels better, but I'm excited to have you. Yeah, it's gonna be good. It's gonna be good. We'll get to talk a little more. Yes. And I get the comfy seat in the better market mode. I know. You want you to go there. I have a hat this week. Yes. I feel like I'm really part of the team. You are. We're gonna get to the hats shortly, but it's been a good week. You had a good week. I have. Hey, taking on a new role. I am, yeah. Lots of training and, you know, sort of. Sort of. Sort of training. Sort of learning.

02:04
Is osmosis a thing? Not in this situation, but stay tuned. Yes. Lots of opportunities. We'll just say that. Literally, lots of opportunities. It's our weekly marketing and advertising news edition. Hope everyone's had a great week out there. Happy Easter, good Friday, happy whatever you celebrate. Yeah.

02:27
My kids did the Easter bunny thing last weekend. Did you go to the mall? No. Okay, I was like, yikes. Hiding of the eggs. There was no actual bunny. Okay, good. You know, I mean, I may have hopped around a little bit, but I am no bunny. You have to. But my kids are getting older, but man, God bless my wife. She has these traditions with the boys every year. They're 12, 11, 10, and five, or six now.

02:53
Nash just turned six and you know, we've had these traditions and they were younger.

02:58
And now we still do them like decorating of the eggs. Yeah. She boils the eggs. I do that. And I'm like, are they going to not like this? They still, they still, they love it. Oh yeah. And, uh, so God bless her. Then she had to the eggs and do the resurrection eggs. Like my mom had like the resurrection story with the little eggs. We keep it, uh, more about the decorating. Uh, you know, we do have a very religious family, uh, and we get a lot of that, uh, throughout the weekend, this weekend, especially. And it's.

03:28
All good. But we keep the egg decorated just about who can decorate the best. That's purely about how much candy can be found. Do you hide money in the eggs? Oh yes. So there was money and candy that I actually, I don't like it because I've been eating it all week. That's my problem. I've been like, I walked by the Easter basket and I'm like, hmm. What's your favorite? Pop them on it.

03:51
There's Cadbury chocolate eggs. I mean, you know, like, come on. Dear God, and Reese's eggs. And I love Peeps. Do you like Peeps? No. I feel like no one likes them but me. No, that would be hitting my button if it worked. It's not working. I'm still gonna hit it. Read my lips.

04:10
No, no peeps. Hashtag no peeps out there. Let us know if you're a peep person or not. There's so it's a love hate, obviously. People either love them or hate them. Right. And I do not like them. Oh, I love them so much. Is it marshmallow? What is it? Yes, marshmallows covered in sugar. The worst things for your teeth. Yes. No, but those Cadbury chocolate eggs, man. Are you kidding me? You give me a bag of those. I'm like and I'm not even normally that like

04:40
You know, I can kind of stay away from it. Like I kind of go in these stretches. I'm either like really into it or out of it and usually out of it.

04:46
But ma'am, when those eggs come around, I'll eat a whole damn bag of those things. I'm like, okay, these are good, right? It's just 1500 calories. It's all good. So as long as you don't count it, it doesn't count, right? The candy shell. I mean, and the, like the best chocolate ever. And it's like, it makes an M and M like need to take a hike, you know? Right. And I love an M and M. I'm just, if those cat berry, if those eggs are out all season, I would be 350 pounds or you'd get used to them and never want them again. Uh, maybe I don't know that those things are delicious. But, uh,

05:16
Kids had a good time finding Easter eggs and now we're on to the more religious side of the the weekend coming up but it's all good. We've had a good week. We had Alice in Frenzy. Camera IQ was on this week. Hope everyone saw that episode either on YouTube or IGTV or listened on any of the plethora of channels wherever you get your podcast.

05:44
Next week, the host of The Bachelor, Jesse Palmer. I know, I can't believe it. The Bachelor, Jesse Palmer. I'm trying not to be too excited. Yes, he's out. He's on. We've already recorded. That release is on Tuesday. Jesse was awesome. He's actually really insightful about his background, his approach, his time on The Bachelor, and really how he kind of.

06:04
I don't know, embraces like all these opportunities. He doesn't like take himself too serious. And you can't, if you're part of that franchise, you really, I mean, and he was in the NFL, I mean, he was at least a legit college at NFL quarterback. And then, you know, ended up being on the bats, being a bachelor on like 15, 16 years ago. Yeah. And then now the host.

06:25
Following Chris Harrison, which was an impossible task because he's so iconic with the show. I like Chris Harrison. I like Chris Harrison too. Like, you know, guilty pleasure. My wife and I watch the show and I'm like. It's so addictive. And Tyler Cameron was in Greenville this past weekend. He has like friends in the area. That's cool. People were texting me about it. Someone texted me, like, hey, he's at Gather. And I was like, listen, leave me out of this. Yes, you're staying out of it. Leave me out of this. But Jesse was awesome. He's on next Tuesday, 5 a.m. on all the channels.

06:55
You'll get to know him. A couple of news things other than our normal news. I thought were interesting. Elon Musk has officially offered to buy Twitter for 43 billion in cash. But, but, but, but I can't even wrap my mind around that. So yeah, he, he bought like 10% a nine, 10% stake like a week and a half ago. And everybody's like, Hmm, now he's trying to do a takeover. Like just.

07:25
He is, but he says he's trying to do it for the right reasons. Trying to open up free speech. What's our support? Oh, I love what's happened with all these, you know, algorithms is, and I understand.

07:37
Like, okay, keeping terrorists from like, you know, organizing gangs on these platforms, okay, I get it. But let's be honest, it's leaked further and further into, you know, whether you're right or left and drowning out whatever side you are in agreement with. And it just isn't really the intent of these platforms. And it doesn't inform anyone if all you're doing is consuming media that constantly supports.

08:06
That's right. So he wants to open it up and be truly a free speech platform. It'll be interesting if he actually gets purchased. I thought this was like kind of funny on the tail end. Jack Dorsey, who was the original founder of Twitter. And this this kind of goes with some overall NFT NFT news. NFTs are like down incredibly this year. You know, the fads fading a little bit and I don't the fad of buying.

08:31
inflated artwork. NFTs as a science and as the technology I believe in as I've stated regularly, but the inflated artwork stuff. But his first tweet, however, that was actually made into an NFT.

08:45
was listed at 48 million in an auction. And what was the tweet? Because I was trying to find what it was, and now I guess because it's private property. Welcome to the world. I don't know. But it's still on Twitter supposedly. So if you go to Jack Dorsey, go to his feed and his first scroll for seven years. Yeah, let me know how that goes. When you find it, let me know. Take a screenshot. Surely you can just Google, like, screenshot Jack Dorsey's first tweet. But after being.

09:15
The person bought it for like five or six million bucks, like 18 months ago. And he listed it thinking he was gonna get like 48 million and the high bid was $280. Ha ha ha.

09:28
I was like, Oh my God. Yeah. Here we go. It was like, I heard the bubble bursting. Yeah. The glass fell out. Felt his disappointment. In the comments, the guy that owns it was like, yeah, I'm not worried about it. It'll, it's going to go back up. I bought it for the longterm. Like, yeah, sure. Yeah. Okay. I've got a tweet for the longterm. Yeah. So, uh, again, be careful out there folks with your NFT artwork. Follow your gut, not the fad.

09:56
Yeah, no. I have to say. Yeah, so we'll see how that goes about. I am enjoying your hat. Yeah, and you copied me today. So did Nick. Yeah, we all have hats on that kind of look alike. I'm proving that they're unisex. You are, and it sort of matches the, is that leopard print? It is leopard print, yes. Okay, leopard print dress. Very stylish with the Radcast hat. Thank you, I do love my clothes. Radcast hats.

10:22
from our official apparel sponsor of the Radcast, Branded Bills. Brandedbills.com, again, Radcast 20 get 20% off. And they're great quality. I can now speak to them. Right? Yeah. I mean, that's a quality hat right there. We'll check my hat hair afterwards. We got V2 coming in next week, I believe, of the hat. So second edition. Sweet. The great thing about Brandedbills.com, amazing quality. And I was going through their catalog, looking through stuff. They got all kinds of state sponsored.

10:52
that have all these designs that are pretty cool. They do a lot of things with both the apparel and the hats. The cool thing about the apparel is it's not, and I've said this before, they're kind of fitted. It's got a little bit more stylish feel to it. It's not just baggy, oversized goods. Not just like a copy and paste cheap cotton t-shirt. Yes, and so you need to go check them out. They've got custom orders. You can upload your logo.

11:18
and get anything you want. Not as cool as these Radcast hats. Let's be honest, but you can get a close second. You can get a Radcast hat. Yes, exactly. Hey, if you mentioned us, hey, I'll do this. If you tag me or DM me radcast20, I'll send you a free Radcast hat. There it is. And then post a picture wearing it. See, these lovely ones right here. If you're listening, you can't see this, but they're here in my hands and we'll send them to you. But go check out.

11:48
are great sponsors, brandedbills.com, use Radcast 20, tell them the show sent ya. So cool, we got a few social holidays that just, obviously it's Easter, I didn't wanna really go overboard with this. Let's let- We still have some wild ones though. Yes, let's let the imported ones sink through, but there was a few that just could not be ignored. Right. It's National Glazed Spiral Hand Day.

12:12
Today, April 15th. Wow. And that, isn't ham like an Easter? Isn't that a thing? I guess. I just thought it was back to like Thanksgiving time. Same. You know, like maybe a week before Thanksgiving. Ham. Glazed spiral ham day. Such a specific way to prepare it. It's not just ham day. Only glazed and only spiral. Yes, but no other ham will be had today.

12:35
Alas. Yes. Alas. Yeah, and you know, I'm glad this is on here because I'm really gonna get caught up. It's National Laundry Day. Mm, that's good. I'm really bad. I will just like leave clean laundry in the dryer and never, never put it away, just live out of my dryer. Yeah, and lastly today, National Take a Wild Guess Day.

12:57
Wow, you almost got me with that one. I almost wildly guessed and then I realized, wait. I mean, like, a wild guess at what? Like, I don't know. Look, every day I wake up and the day is a wild guess. Choose your adventure. Yeah, so go play the...

13:12
Mega millions and just take a wild fucking guess. There you go. You just might win. And you know, mainly the reason I didn't completely box out the social holidays is because really, one of the most important ones.

13:28
is on Saturday. Yes. The 16th. It's husband appreciation day. There you go. Honey, just wanted to make sure you were aware of that. And you got like grab ass day last week and now you have husband appreciation day. Appreciate those husbands out there. You know, just saying. And if she listened to the show, maybe we'd get some appreciation. Let me just go ahead and. Did she not listen to the show? Oh, no.

13:53
She'll listen to a little bit, but I think she is kind of, yeah. My friends listen to the show. I'll see. Yeah. But you're, I bet your husband won't. If you get married, you'd be like, uh, my wife's like, kind of, I don't know. She's not a podcast listener. She gets in the car. She's limited there. She has no time. Like in the car, she wants to like jam some rap or something. I'm serious. So, uh, it's also national eggs Benedict day on Saturday.

14:23
So I love eggs Benedict, so I had to mention it. And lastly, you know, Sunday's Easter. So none of these other ones really matter at all, but I think they just randomly fell because Easter's not on the same day, but a national cheese ball day. So, uh, it's a fun addition to an Easter basket. Joe, Joe will be celebrating. We should get him some cheese puffs. Mr. Cheeseball. Cause we missed him. Yeah. Are you having cheese balls, Nick? On Saturday, on Sunday.

14:51
your Easter lunch. Now you should. Yes, yes. Have it as a side. I know. So there's your social holidays that you can't miss. Moving into our true news here. Yes. Christina, I've got some big news on the metaverse and we get cynical, but I thought some of these were pretty interesting. So meta.

15:12
IE Facebook is testing monetization tools for creators on its VR platform. It allows creators to make money by selling digital assets and experiences within its virtual reality platform.

15:28
Yes. This is real money, right? Yeah, the monetization tools will initially be available to a handpicked set of users who are creating virtual classes, games, and fashion accessories within the platform, and then expanding from there. So you put on the goggles, the Meta Facebook Oculus goggles, whatever the hell, they got so many names now, and you get into their Meta, their, you know.

15:55
somewhat limited VR space right now. And then essentially you could sell stuff in there. So the one people are there. So you can sell virtual classes. That's kind of cool. Games and fashion accessories.

16:09
So the fashion accessories is a little bit of a disconnect from everything else. Right. Kind of get the classes and the games. And I understand, I guess the fashion accessories, I figure avatar while you're taking class, you want to be the best looking kid in that virtual class. Hell yeah. You do. I want my Gucci in my virtual class. Yeah. Virtual yoga class. So we'll see. But, uh, that's coming out. Meta also is getting kind of some shit for, uh, adding a 47.5% fee. Yeah.

16:39
metaverse items and Twitter's pissed. Rightfully so. I wonder if Elon will swoop in and do something about this. It said for every item sold, 30% cut goes to Meta via the Oculus platform and 25% of the remaining goes to the Meta app store. Is that because that is a dumb question probably, but I'm assuming that's because that's how they have to fund it. Like it's not just them being

17:08
overly greedy, like I would assume this is a very expensive technology. That's exactly it. And that's what people don't quite realize is all the the mean the 30 billion a year that Facebook's dumping into this slash meta.

17:23
That's going to, that's going to be an old trick dying hard. I'm just going to tell you Facebook meta, whatever the whole kind of the bylo center will always be the, it will. It's never going to be the well, the well, even the well doesn't get their branding. You know, like, it's like bonds, of course, or you name it to get the name. Anyway, I digress, but, uh, yes, they spent a $30 billion on it. So like, okay, you're going to have some fees now 50% seems pretty.

17:52
As astronomical, right? Yeah. So we'll see how that shifts. We'll see how that goes. MasterCard has filed for 15 Metaverse NFT-related trademark applications. So the credit card maker processor obviously sees NFTs in the Metaverse having staying power. Yeah. Well, and Visa did this too, didn't they? MasterCard's not the first one.

18:20
Yes, they're in it. MasterCard and Visa are kind of in a race to see who can get the most patents in the metaverse. So interesting. Yes. Says the company is also considering to open a marketplace for NFT trading where users would be able to sell or buy digital assets. It's the USPTO, the US Patent and Trademark Office, I know that because we've filed a couple ourselves.

18:44
Spoilers. Three words, four words I enjoy. Providing entertainment and educational information in the fields of cultural events, concerts, sporting events, festivals and award shows in the metaverse and other digital worlds. So the trademark highlights the use of cryptocurrency NFTs in the metaverse. No kidding. OK, I think we got that. Yeah.

19:07
So, uh, master card just wants to make sure they get their 3%. You know, they want their 2.9% on all transactions. That's kind of what all that bull is down to. Exactly. Yeah. All of that jargon. It's like actually the credit card fee in the metaverse. Yep. So there it is. You can never escape it. I thought this was pretty cool. Citizen M is building a hotel in the metaverse citizen. M has announced plans to build a hotel in the metaverse, which we set in the gaming world, the sandbox.

19:38
and could eventually become a real life location. That's kind of fun. Yeah. So. These are digital pieces of real estate backed by NFTs on which players can build self-contained environments that can be visited by other users, not unlike on Roblox.

19:59
where Nike and other brands have built these platforms and I've actually played in them with my kids. Wink, wink, nudge, nudge. Yes. And so I think I can't keep up with every platform, but the sandbox.

20:18
is where they're building Citizen M hotel. Can your avatars die? Like is that why they need housing or is this? It's funny you say that. You know, there's actually an article that didn't make our list that I thought was talking about. You can get criminally charged for damaging or hurting other people's avatars.

20:39
There's like something floating around obviously it's speculative and all this but something to do with like they didn't want people killing other Avatars like they're being laws with yeah that because you know there'd be some people going around like gang it up I'm gonna you know steal in your Gucci wallet Yes, but you'll be safe in the hotel we hope yeah

21:03
I know. Well, this is the hotel group finally says it plans to build a virtual hotel where avatars can work sleep and play. Oh, my favorite activity. It's so funny to me, though, like my kids will be playing. What's the the building game? The original one? Minecraft. Oh, yeah, yeah. Minecraft. They'll play that for hours still.

21:27
and they'll put their people to sleep, they'll build the houses, and they'll put beds in it, and they will put them to sleep, and it's like 30, you know, they get in, that's what's bullshit. These avatars get a good night's rest in 30 minutes. It takes us eight hours.

21:43
And even then, that's not enough sometimes. Like talk about it. I'm going to sue them for equal sleeping rights. You know, I'm going to sue my avatar. I mean, he gets a good night's rest. I'm like 30 seconds. You're heightened means over here. But it's just so funny to me because the kids love like literally they take it so seriously, build their house and they build a bed and I'm like, what are you all doing? Oh, we're going to bed.

22:03
So I'm like, well, you don't even fucking want to go to bed at home. I could never get your ass to bed. Did you brush your teeth? Yeah. What is this? They put them in the bed and it goes dark on the screen for like, you know, 10 seconds. Maybe it's not even 30 seconds. And it's like, oh, they're up and refreshed and they start building again. They get in a little roller coaster and ride up the thing. They're building like all kinds of shit in that thing. Unbelievable. But.

22:27
What a life to lead. We have, but we do have Joel on our team, his son built.

22:33
all kinds of Radcast logos and a duplicate in the office in Minecraft and Roblox. So you can actually go into our office within Roblox. We are in the metaverse. We're not right now, but we are. This is actually all part of the matrix here. I'm not wearing enough tees. Yeah, but, you know, I get why they're doing it. It's cool. My kids put their

23:03
avatars to sleep on freaking Minecraft. So, uh, work, sleep and play hotel. Um, and you know what? I bet you can get a wake up call in that hotel, you know, probably room service. One would help. No telling what else is happening there. Hey, the digital pets company launches crypto dogs for the metaverse. You knew this was coming. I did.

23:28
Says it's launching AI driven 3D digital dogs as companions for the metaverse. The dogs will be secured as non fungible tokens, which can be used to authenticate unique digital items. Exciting. Like Nintendogs. Yes. So the startup is holding discussions with the digital potential investors. And that allowed the owners to interact with them.

23:53
across virtual reality worlds, I've been in reality mobile. So you can take your dog with you wherever you wanna go. Ha ha ha ha. Pets allowed everywhere. Not just service dogs. Nintendo dogs will work well with NFTs. That's what they're called. Is that Nintendo? Nintendo dogs. Nintendo, yeah, that was a game on the Nintendo DS. Who let the Nintendo dogs out? Ba-dum-ts. Mm. Or no. But.

24:18
You know, like, I gotta have a pet in the metaverse. Why not, right? Like now it's like I've fought it off with my kids for like six years and now I gotta get him a fucking dog in the metaverse. You know? Easier to clean up after. Yeah, that hair gets everywhere though, let me tell you. You know, they gotta be, everyone will be hyper-allergenic. Metaverse lint rollers. Yes, meta-lint rollers. So, are you gonna get a dog in the metaverse? I would absolutely get a dog. I'd probably get multiple dogs. Yeah, cause I mean, you know,

24:48
Probably like real food like a head of really buying real dog food for Like you know like yeah, I'm gonna look at my credit card next week Purina is gonna be like Hey, how's this got 300 Roblox points? Hey dad? We had to feed the dog we had to get groceries and I got that new pair of Nike's more of my avatar I'm like nothing to show for it No, you have to put your goggles on to even get to it. You know like him

25:15
Dog doesn't even like give you any love, you know? Your avatar, wouldn't it? I guess. Absolute invites Coachella fans to meet in the metaverse with the launch of Absolute Land. I like this marketing. It's 10th year is the official vodka of Coachella. Absolute is extending the festival experience into the metaverse with Absolute Land.

25:40
Oh, this must see celebration is a convergence of art, fashion, music, and of course, cocktails. Yes. Okay.

25:50
I'm digging it. If I go to Coachella and go put some goggles on and I can like sip on some vodka while I'm like tripping out in the metaverse. Yeah, I think I'd rather be intoxicated in the metaverse. Yeah. A little safer. And I'm a lightweight, so I like to think my average I'd be willing to take more alcohol than I can. Yeah, hopefully. You just don't want to get like roofied in the metaverse, you know, like it gets ugly. That's true. I mean, this is shit that's like- But now we're gonna have laws that protect from stuff like that. I know, exactly. It's like scary. It's scary in the metaverse. It's like, you-

26:20
You know that there's gonna be like people that start taking it so serious that like they're depressed and like they're you're gonna see stuff that you just never would have imagined and you know I don't know maybe we're all gonna be part of it. It's hard to know the line of like where do you take it seriously and where do you take it too seriously like it really is kind of a blurred line. Yeah.

26:41
As long as there's no wars in the metaverse, you know, if we can avoid that, I mean, yeah, be bad. Those are gangs, rival gangs in the metaverse. Oh, God. It's really like, oh, the central land versus open world. You come into my verse. I'm going to kick your verse. It sounds stupid and crazy, but like, it's possible. When you read everything else is happening. It's not that far off. Right. It's like, but there's vodka.

27:11
So we have that. But once again, people, a reminder, it's another place to market, another place to advertise. Don't get overwhelmed by the technology. Just think of it as another medium. Social media came along, you're gonna say, oh no, what do we do? Now we market on that. You're gonna have to get in the metaverse at some point.

27:28
We're just telling you what everyone's doing so you can have FOMO. Trying to give you a head start. FOMO in the metaverse. We're trying to generate FOMO in the metaverse. Fear of missing out Lab Brands. Yeah, we'll see how it goes. Zoom launches AI powered features aimed at sales team. In its world transformational summit, Zoom announced Zoom IQ.

27:51
for sales, a product that uses AI to analyze sales, meeting and deals to provide insights. So it's gonna make all the sales for you. You can just be on the Zoom call and- That's great. It's gonna- This can't possibly have any issues. Yeah, none at all. Just using AI and robots and sales, meeting and deals. It's gonna tell you how inefficient your meetings are. There's a lot of time wasted on those Zoom calls. Let me tell you, like you get in there and it's like, this should have been an email.

28:20
You're just sitting there like on time staring at yourself like and when are they gonna let me into the chat room? Yeah chat room. Oh, yeah. Yeah, you know I'm ready. Yeah, I will said there's something empowering about that when I'm letting people and I'm like Looking at the clock they're wanting to get in Warning to get on the other side of that one that does the interview and I'm the one that's Turn you on and then yes

28:49
get them in the room and then sell them something. No, my favorite part is the goodbye. Like, all right, well, yep, this was great, thanks. And then you're both trying to like exit out as soon as you possibly can. Well, yes. I just think we've gotten too, we have too many meetings. They're too long. I wanna turn every meeting into like 10 to 15 minutes. Yeah. Speed meetings. That's a new, that's gonna be a new app. Like speed dating, but not. Yeah, but speed meetings. Like, how do you get...

29:16
two hours back in your day, right? Speed meetings. There's your tip for the day on the Radcast. Every 30 minute meeting, you'd be 15, every hour can be 30. Prove me wrong. I'm telling you it's true. I agree with you wholeheartedly. So a little self-serving, but let's be honest, who isn't? And IAB reports finds that digital audio defined as podcast and streaming for music and radio.

29:43
had the largest year over year growth rate in compared to streaming video and social media advertising. So marketing on podcast. Way up.

29:52
Like, but, but, but, but, but, but billions is what they're talking about in the next, like five years. Yeah, cause I mean, I'm there, there are certain podcasts I listen to where I do skip like the ads in the middle, but very rarely do I do that. And I've used more coupon codes from podcasts. That's why you have to do what we do. You don't do it at the same time every time. Right. We blend it into the storyline too. And we read, there's your notes, you're listening and doing a podcast and you're treating your sponsors right. You mix up when you do it and you mix it into the story a little bit. Right.

30:22
jarring that right now 999 for cable provider you know whatever it is you know it doesn't feel like a commercial but it's a great it's a great platform to advertise it is because there's there's so many it's actually you know I didn't get this in time I was like reading this right before we came in sure for women in it and then podcasts like 400% like it's like it's up for everyone right but like it's skewing like double for women

30:50
Oh, my friends and I love podcasts. Yeah. Love them. So, but everyone's favorite, the Radcast. Hell yeah. This is news we like to share people. Podcast marketing. Hey, if you want to be a sponsor of the show, reach out anytime. You can get in all the sales like branded bills and getting those intermediate.

31:13
injections of marking where you don't know it's coming so that people don't fast forward. Kind of throw you off your rhythm. Yeah, exactly. All right, this I think was everyone's favorite. Nick laughed a little bit for the first time ever. Iris Spring designed a shower that allows users to get clean without taking a break from playing video games. So you can shower while playing video games. The effort supports a new body wash line featuring a refreshed brand look.

31:41
The Irish Spring nice smelling gaming shower is a pod partially encased in plexiglass with a seat molded on gaming chairs. And it has vegetation. An overhead display allows users to continue gaming while going through a 20 to 30 minute cleaning cycle with a rinse, lather, and massage. The plexiglass opens a view of the surrounding terrarium, rife with vegetation.

32:08
I would just be like a lizard, like, just in my little bowl. This, you gotta see the images of this to really appreciate how ridiculous it is and how wonderful it is at the same time. It's like something out of Midsummer, it really is. Like, you know, like get your ass off the damn game and go take a shower. Well and wouldn't you like, to not get too specific with it, you'd still have to take your clothes off, I imagine. Or you'd... One would think. So you're naked, playing the gaming. Just hanging out there. Got your controller. Right. Yeah. Okay.

32:37
You know, as long as you're not like live video, you know, like if it's just you're in there, if you're in your house alone, That's an OnlyFans waiting to happen. Yes. Oh yeah. Brought to you by Irish Spring. I do love Irish Spring now. I love the way it smells. I like Irish Spring. We use Irish Spring, so. That's good stuff. The green bar. Come on. It smells so good. Today's podcast brought to you by Irish Spring.

32:59
I do like this Irish Spring, fun playing into it, even though I think people need to get the hell off the game for a minute and go shower, but it's fun and you need to go check it. Go check out Marketing Dive, marketingdive.com, and you can get all the notes on that article. It's a real thing. It is a real thing. Clubhouse, have you used Clubhouse? I haven't, but I know of it, but I don't have it. It was such a thing, like when it first came out, like it limited people joining. I got on there and I'm like,

33:29
interesting and there's still a lot of great knowledge on the platform. But Jesus, it is like you have to get on it. It was so different to me because like the great thing about podcasting is the ability to do what they call place and time shift, which means you listen to it on your own time. Like any of this podcast here, which we know you listen to at least six or seven times. But you do it on your own terms. Clubhouse is...

33:56
It was all there. You don't even know we weren't recorded. I think they've now started recording them, but you had to come on at that exact time to get the information. And I did it for a bit old school. It did. It felt like going backwards, but it was, it's still pretty damn popular. Yeah. But, uh, they've tested an in-room gaming feature, just testing a new in-room gaming feature for both iOS and Android devices.

34:20
As part of the initial lump, the app is rolling out a game called Wild Cards, which presents a series of questions that are designed to spur conversation and help people get to know each other better. This sounds like a dating app. Yes, it does. It sounds like a dating app with the clubhouse and or what is the, what is the, isn't there a game where you ask questions and get to know each other better? That's not an app, but like, you know, I'm talking about, what is it? What am I talking about? 20 questions? Maybe that's all it is.

34:50
Catherine obvious over there. There's an app called like Babel or something that you just ask questions back and forth. Yeah. But the app generates them. It's kind of fun. To start a game on Clubhouse, you have to click the plus rooms button and then select the games options. You're then be dropped in a social room where you can invite friends to play with you. Once everyone is in the room, you can click start game to begin playing.

35:17
Sounds fun. What kind of game? Does it like connect four? I don't know. It's a series of questions designed to spark conversation. So, I mean, your mind can go a lot of places. It does feel a little bit like a dating app. But I do say, having been on Clubhouse enough that some of the rooms like can get a little monologue dry pretty quick. Like someone's talking and it's like, it's anything that maybe gets other people.

35:46
actively engaged in it, maybe. Sure, I can see that. It still feels like a dating app to me. But there's a lot of knowledge on Clubhouse. I haven't talked about it on the show, but we even thought about putting the Radcast on it when it first came out and then was like, how do we do that? Because like pre-recorded, you know, like it was there were so many people on that thing at first, and then their numbers have kind of died off. But it still, you know, has a pretty, I don't know, loyal following. Right.

36:14
Spotify brings live audio shows to its main app and rebrands companion app Greenroom as Spotify Live. Interestingly enough, this is kind of back towards that same trend we were talking about, is you go live essentially, so your audio can go live. I think this is really cool, because I think even we've seen a regression in live performance, but.

36:43
concerts really, you know, that's one thing that people will still continue to spend their money on and still continue, like they still want that experience. So I think it's super smart. Super smart. It could also be cool for, we were talking earlier about variations of the radcasts we might do.

36:57
If you did a daily show and you go live, you have a live daily audio show. There you go. But then they have video as well too. So it's both live audio and video. I mean, it's another TV station. I mean, it's another, I mean, you know, like we, we talk about these things and we go, wow, it's different. It wasn't that, isn't it? It's just a new form of television. I wonder how much of like a post COVID world has informed these decisions because there was that drastic loss of connection and doing something at the same time as other people, even if you are in separate places, still gives you more of a feeling

37:27
than just like we all watch the same show, but we watch it differently and then talk about it at separate times. Yeah, I think that's right. Just an interesting track. That is, I think we were headed there and then COVID just like poured gas on it. Yeah. It's interesting though, cause it's just another channel. Again, back to like don't overcomplicate it, but thinking about.

37:51
It does bring up the question and we've talked a little bit about it, you know, live content versus prerecorded, you know, and this show, the Friday episode is topical. Yeah. So it's intended. It very much.

38:04
suits itself to live, you know, a live format. It dates itself quickly. Yeah, it does. I mean, we like to think it's humorous and fun no matter when you listen to it. But right. But it can date quickly if you don't catch it within, I don't know, a week. Yeah. And then our Tuesdays are super evergreen. Like these are the interviews we do. Yeah. Timeless. Yeah. So it does venture in like if you're starting a podcast or you're in business, you're doing things. You got to think about that component of

38:33
live versus evergreen. I think that's probably the way to be thinking about it. But Spotify Live app. Sounds cool to me. I think we might try it out. I think next week we're gonna do Instagram Live. We're gonna do vertical video. So next week's episode. So be on the lookout for that. Twitter's new acquisition could help alert you about only the tweets that actually matter.

38:58
The ones that sell for millions of dollars. I thought that was kind of the point of the homepage. But I can tell you they need this app because more often than not, it's a bunch of shit that I didn't really want to see anyway. So their algorithm isn't wonderful. But I also don't use the app probably enough to enlighten it. Yeah, I hear you. But, so we'll give them a break. But Twitter announced Tuesday that it has acquired Openback, a push notifications company. Openback offers device side control of push notifications.

39:27
four words I love. The best push notifications bring people to the conversations they care about on Twitter.

39:33
but irrelevant notifications are a distraction. Millions of people visiting Twitter via notifications every day, we want them to be timely, relevant and engaging, and I can tell you, I do get notifications and half of them I have no interest in, so they do need some improvement. That's nice of you, that's nice of me. I mean, it's like most random stuff ever. It's like, you know. Somehow I've subscribed myself to Mark Hamill's tweets. Oh, Star Wars? Which it's not that I don't hear. Oh yes, which I do love. May the fourth be with you. It's coming up, may the fourth is coming up.

40:03
But every time I get a Twitter notification, it's always Mark Hamill. And I'm like, I'm not mad, but how did this, I have no cognizant memory of making that happen. Deep down, you're a Star Wars lover. Oh, I have a Star Wars tattoo. I'm a big Star Wars fan. I love you Mark Hamill, please come on the podcast. Yes. Maybe in the metaverse. So good, Twitter, get your notifications in order. We support it. Elon will fix it. Yeah, Elon's gonna fix it either way. Writing unicorns down the cyber aisle.

40:33
Weddings in the metaverse as we close out today. The pandemic has, the Tandemic or the pandemic. I like the name pandemic. The pandemic has already overhauled our ideas about what a wedding can look like with new technology, including the metaverse, adding further innovation to the mix.

40:51
Joy chief executive Vishal Joshi makes a few predictions about headings, how weddings might look in the near term. We're coming down to the last article here, clearly, as I strip over that. So we did do that, we talked, Joe and I think, I can't remember, Christine, if you're on, we talked about a wedding that actually took place in the metaverse, this is probably like a month or two ago. Where like they literally went and did the whole thing in VR, like the whole wedding party was there, and it was like, it's crazy.

41:21
worked at a company that was part of the metaverse. So they had access to it, so it wasn't like an extreme expense per se. But yeah, so you get married in the metaverse. I mean, is it legal? Like, can you like? Is it a marriage, yeah, is that what their marriage license is? Yeah, you have to, how hard is it to get divorced in the metaverse? Yeah. Cheating in the metaverse, I mean, it's like so many things.

41:48
But riding unicorns down the cyber aisle. I like the headline at least. I don't know if I want to get married in the metaverse, though. I don't want unicorns involved either way. Oh, come on. Come on. That article is brought to you by the drum. Go check out the drum, the drum dot com. Great advertising marketing news there. Yeah. I think that's all our news. That's it. Good stuff. You made it. I did. And I do. Great. Is that the hat gave me confidence? Yes, it did.

42:18
Thank you. I was putting any applause, but it's fine. Yes. Oh, you know, can't get you, make you feel too good. Make my ego too big. No, you gotta keep it padded down. So I don't know. Can't get any special requests out of here. You got the special seat today. It's true, it's true. Baby steps, baby steps.

42:36
How's the show going? It's going well. We start tech this weekend. We have our designer run tonight. I popped my ankle yesterday, but it'll be fine. It'll be fine by the time we open. It's a great show. I'm already very proud of it. That's cool. Very excited for it, yeah. Great. We'll appreciate you. Yeah, I've had fun. It's been fun. Always a pleasure. You know where to find us? Theradcast.com. Search for weddings in the metaverse. Fun content. An Irish spring. Irish spring pods.

43:06
You know where to find us there. I'm at Ryan offered on all the platforms. I hope everyone has a wonderful Easter for Christina. I see Ryan Alford. We'll see you next time. Have a great week. I'm a Radcast to listen to full episodes or to contact us. Visit us on the web at the Radcast.com or follow our host at Ryan offered on Instagram. Thanks for tuning in.