00:00
revamping the Nintendo Wii. Did you have the Wii fit? What do you think? My dad always says the figures don't lie, but liars figure. My Pinterest ads are the only ads I pay attention to. I love Pinterest. Hallelujah. I love it when people pay attention to ads. Right? The hardest part of ending is starting again.

00:24
you're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, April 22nd, 2022. It's our weekly marketing and advertising news show. I'm Ryan Alford, your host and welcome, Christina Yasi. I'm so excited to be back once again. Yes. Friday has returned. Yes it has, Friday, Friday, good.

00:53
Another good Friday. Every Friday is good. And 22-22. Hey, that's right. Did you celebrate 4-20 this week? Not in the traditional sense, no. I didn't either. Nick, did you celebrate 4-20? Did not celebrate this year. I liked a couple of memes. Yeah, the memes were good. And chuckled when I wrote the date out.

01:19
But that's about it. I know. I don't know if I'm cool enough anymore. I have friends who still smoke and stuff. I'm just not around that shit. Like, I don't know. The couple times I've done it, I get nauseous. I mean, I never get nauseous. I enjoyed it, but it's just not in my lifestyle anymore. Sure, sure. As much as anything. So yeah, definitely did not get nauseous. But happy 420 to those of you who did celebrate. Yeah, whoever did celebrate, so.

01:42
Hope everyone's had a great week out there. We've got tons of topics today. Yes. Lots of topics, lots of topics. And I'm gonna get right to you because, hey look, the freaking bachelor was on the Radcast this week. Oh my gosh, I know. Jesse Palmer was on the show Tuesday. If you haven't checked it out yet, go listen, go watch. Jesse let his hair down. I was fangirling. Yeah, he's a cool dude. Yeah. I mean, I thought he, you know, I say let his hair down.

02:09
I thought he was like, all unreal. And like, I tried to get him to open up and I think he did. I think we had a good 35 minute. I think everyone from that franchise is so much smarter than they're allowed to be on television. Yeah. And he had the impossible task following Chris Harrison and I think he's done it. I gave him credit because in having watched, we don't watch every single show like we used to be watching Nuff and I saw Nuff with him. I was wondering how he would be able to.

02:36
kind of play the middle man. And I thought he did an admirable job of kind of, it wasn't about him. He made it about the bachelor and now he's making the bachelorette coming up. I wondered how he balanced that because he's not necessarily an over the top person, but he's been the star on most things that he is. And when you're the host, the bachelor, the bachelor is the star. And I thought he did a good job of balancing that.

03:03
in an impossible situation following Chris Harrison. And so I gave him credit for that. And then, you know, we handed up over some college football stuff, but hey, look. How can you not? How can you not, you know? Just see when the old ball coach, South Carolina's previous coach and Florida's previous coach, coach Tim. And so it was good. I enjoyed our talk and you know, we.

03:27
He, you know, he happens to like most of my posts on Instagram now. So, you know, like Jesse, I appreciate you, man. We're best friends now. We're BFS on Instagram. No, I mean, he's cool. He's cool. You think he's cooler than he gets credit for. I think I know he's one of those. What people say about me. Yeah. I think you get the exact amount of credit you should. Wow. But I think a guy like him, good looking guy,

03:58
seemingly has it all. It seems like it's come easy or something. And we kind of went right at that. You know, come out the work he puts in, the consistency he has, and how much time and effort he puts into it. I think it doesn't just get handed to you. Those things don't just fall on your lap just because you're a good looking girl or guy. You know, like, you gotta work. There's effort involved, yeah, and upkeep. Exactly, so enjoyed that. Next week, Nate Kennedy joins the show. Nate.

04:25
is a entrepreneur's entrepreneur, is what I'd call Nate. Lots of great insights on marketing, building funnels, what it takes to be an entrepreneur and make different revenue streams and just a really kind of cool down to earth guy. So, Nate Kennedy is next week, so look for that episode on Tuesday wherever you listen or watch her.

04:48
hit us up on theradcast.com. We could use the web traffic instead of Apple getting it. You know? It's where you should be listening and watching all the shows. But we know, you know, you have these shortcuts for Apple. I do too, on my phone. But check out theradcast.com. How's the week been overall for you? It's been good. It's been good productive. I've been working and rehearsing and my show opens tonight, actually. So that's exciting. Hey, congratulations. Thanks. A lot of hard work. Absolutely. I'm ready for an audience. I bet.

05:17
It probably gets to that point where you're like, okay. Right, you're like, someone laugh at the jokes. Yeah, especially when you've got stuff that gets reaction. Right, exactly. Like, is it funny or do we just think it's funny? Yeah, exactly. That's what I had in my head, going, oh my God, is it gonna be funny? I like to laugh at serious parts, which is always off putting. You're like, oh, okay. Nick said he was gonna show with some tomatoes. Is that acceptable? They let you in with a bag of tomatoes.

05:43
I mean, we have oranges in this show, so it's a produce- Is that still a thing, throwing produce at, is that still? I mean, it's not. It's not, I mean, encouraged. All right. I'm kidding. That was a thing at some point. Oh yeah. Like back in the day, like if you was just knocking Yeah, Shakespeare. Yeah. Very high stakes if they didn't like it, stuff would be thrown at you. Yes. So it had to be good. You know, this was a late addition to the show notes and-

06:11
could very easily be one of the news topics, but I talked about this. It seems like six months ago, but Mountain Dew is relaunching flaming hot Mountain Dew on this weekend. This is news to me. I've flaming hot Mountain Dew, which sounds horrific. Wow. I'm excited and scared. And the billboard headline is see you in hell.

06:35
Oh my god, the drama never ends. Yes, I'm like, okay. This is, you know. That feels like they had months and months of months of like, what is it gonna be, what is it gonna be? And one guy was finally just like, all right, it's see you and how, that's it. Yeah, not only are we gonna give you a drink that's probably hard to drink, we're gonna be sacrilegious at the same time. Well, and there, it's gonna be used in cocktails, probably. Probably. Which is gonna make it even more painful. Hmm. Or palatable. There's an idea.

07:02
I put some vodka in it. What would you put the flaming hot Mountain Dew like? Fireball. Really? Double hot. Oh yeah. Goldschlager. Oh my God. Ugh. There it is. So I do like, let's be clear here folks.

07:22
The reason they do these kind of things, this is a PR play, this is a brand awareness play, this is not because they think they're gonna sell thousands and millions of flaming hot Mountain Dews forever. So this is total PR awareness building. So when you think about these things from a marketing perspective, these outrageous things, a lot of people think it get real practical, like, well, who wants that? You know what the point was? For you to say that, so they, yeah. It's, so you're talked about and so.

07:51
There you go. We talked about it on the show. Yeah. Cause if that said cherry Mountain Dew, it doesn't go, it doesn't make this show. Right. And you know, so. You might buy it at the gas station, but you're not going to think twice about it. That's right. You think you hate it now. What do you taste it? But I'm going to be haunted by red hot flaming hot Mountain Dew. C and L. So yes. So hats off to Mountain Dew. I love their marketing in general. Yeah. And I'm going to taste the flaming hot Mountain Dew. We should do it on the show. We should.

08:20
We will. Perfect. It's a date. Any no else is a date is when I wear my Radcast hat. Oh, there it is. Yes, it's on today, folks. I know you're wanting it. And the only way to get it is brandtobills.com. Radcast official merchandise sponsor, Radcast 20, get 20% off all purchases. Tell them we sent you the Radcast has official gear. We have another set of hats that I was checking on. It's supposed to be here next week.

08:50
patch that took like five weeks to design. Handcrafted. Exciting. Yes. But in all seriousness, we really appreciate our proud sponsorship with Branded Bills because it's the stuff that I actually wear. Good fitting. Great quality. Good fitting, great quality. And you know what? I told them that you, Christina, could use some, you know, what are the female products we need to push? I love a good hoodie. You know. I'm a hoodie forward person. There we go. Some pullovers.

09:20
So Radcast 20, visit brandedbills.com. You can also visit our website, theradcast.com on the sponsors tab at the top. You'll go to that, click the button to bring the bills and it plugs in the code for you. There you go. It's easy, custom orders, all kinds of state gear. This is not like cheaply designed stuff, really great designs, they got a great artist team. Looks really cool, very sleek. Very sleek. So go and check out our sponsor.

09:48
Branded Bills, brandedbills.com. You know, there's a few social holidays we're gonna mention today. Yeah. And it's kinda hard not to talk about Earth Day on Earth Day. Of course, happy Earth Day to you. Happy Earth Day, like, feel the ground. Right, right, go for a walk. Go give the ground a hug. There you go. Plant a flower or something. And somehow, some way, it's Jelly Bean Day on Earth Day as well. Wow. Friday.

10:18
like kind of contradictory. I do love jelly beans though. I thought they were round. Are jelly beans technically round or oval or what do you call a jelly bean shape? I would say it's oblong. Okay. Hallelujah. It's my bachelor's degree coming up. Yes. So I have some jelly beans and hugged the earth today. There you go. A couple others that, you know.

10:44
we're worth mentioning tomorrow, Saturday, April 23rd is National Picnic Day. And it's supposed to be 80 something degrees in South Carolina. So it's gonna be sunny and 82. So go celebrate picnic day. I do love a good picnic. Who doesn't? Truly. It's also Shakespeare Day Saturday. It is Shakespeare Day. It's Shakespeare's birthday. He's 400, it would be 450 something. Yeah. Can you talk like Shakespeare? I mean, I could like risk, I mean.

11:12
What would you do if I said, okay, cause it's talk like Shakespeare day on Shakespeare day. So if we're doing that, it would be iambic pentameter. So if I were to say, let us all go to Starbucks after work, that's iambic. Even though I'm not saying thou or using more archaic language, that's the rhythm that Shakespeare writes in. It's the beat that matches the human heart.

11:36
There you have it. Only here folks will you learn how to properly speak like Shakespeare on Shakespeare Day. And you have a day to practice from Christina's lessons. Look at that. Let us all go to Starbucks after work. And look, and you know why they should? Because it's National Take a Chance Day as well. Look at that. So take a chance and speak like Shakespeare. Low risk, low reward. Yep. And you know, I couldn't help but call out one last day. There's a lot of days here, but Monday is Kiss and Makeup Day.

12:06
So if you're out there and you're in a fight and argument with a loved one, just kiss and make up. Alternatively, if you wanna start a fight, start it before Monday. Start it before Monday so you can make up on Monday. Hey, that's a good strategy too. Yeah. We like that. We love to pre-plan fights. Yeah, so a few social holidays you can't and should not miss. Now we're gonna get into some of our metaverse slash NFT slash web three, the articles. There's some good ones here. This first one was a little bit of a head scratcher.

12:36
Herms. Hermes. I wondered when I saw it, I was like, I wonder if. No, I said that because I wanted to watch your response. Because Christina is a connoisseur and very well knows her female brands. Yes, I do, my background is in the fashion industry. Yeah, fashion industry. So it's not Herms, it's Hermes. Hermes. I wanted to say Hermes. You know, like.

13:05
But I can't, I have a hard time saying Hermes. I guess I just said it, but I always, even though I know it's not Hermes, I can't, I wanna say Hermes. I know when you see it. Yeah, when you see it. It's hard. But anyway, they're considering using the metaverse for communication, but they're not gonna make bags there because they wanna focus on craftsmanship. So in other words, they don't wanna miss the boat with everything that's happening in the metaverse, but they don't really wanna.

13:32
but you're not gonna buy an Hermes scarf in the metaverse. Yeah, that's the stance they're taking right now. That's smart to me. I think that that makes more sense to me for these luxury brands or these old fashion houses. Yeah. I think that's the fine line here with brands. If you've established your brand on craftsmanship and luxury, how that holds up in the metaverse that's now cartoony and a bit not.

14:01
real for lack of better words. I mean, obviously it's not. Right, right, right. It's, you know. Not tactile and. Yeah, that is a fine line to hold. Very interesting. So they're amazed drawing the line that says, they'll do communication, they'll be involved in the metaverse. They'll dabble. Whatever that is. Right. But they're, you know, maybe they'll put their logo. I think the best way to put this is we'll put our logo up. Right, right. You know, put some branding. We'll keep you talking about us. What about some billboards on the digital highway we'll have billboards up. Perfect.

14:30
We are not going to have our actual scarf on there. Air maze there. So founding one of the founding members of NWA goes from straight out of Compton all the way into a healthcare metaverse. So many words. Yes. That don't feel like they connect.

14:53
Like a lot of rappers before him, Arabian Prince, a founding member of the groundbreaking group NWA, is wading into the virtual reality world. Says unlike counterpart Snoop Dogg and Method Man, who are using the metaverse as a gateway to exclusive entertainment and games, Arabian Prince wants to use the digital world for more than a form of escapism. He's looking to create a photorealistic digital twin.

15:22
of the US healthcare system, one where patients can interact with doctors, get prescriptions, and attain feedback on care more easily, quickly, and cheaply than in real life. So, in other words, it's hard to connect the dots here, but I think telehealth, but in the metaphors, maybe. Because you still, if there's any treatment involved, you're gonna need.

15:47
Someone to actually touch your body. You know. And not just your avatar. Right, right. So I'm reading between the lines here and what Arabian Prince has to do with any of this other than being a sponsor is unclear. But. Cool, as long as your understanding matches my understanding, I feel better about it. Photorealistic digital twin. I just take that as. Sounds like a deep fake. Yeah, trying to make it exactly as close to it as possible. Mimicking the healthcare system.

16:14
Which could be helpful for, I mean, I just think of like medical school and training. But. Yeah. I'm trying to walk through like, the practical use case for that, like. Right, like if a doctor came in and was like, I'm gonna do surgery, I'm only gonna do the metaverse. I guess so you get the impression that you're interacting. Like if you have, let's just use the current use case. So put the goggles on, and my avatar walks into a med center.

16:42
And there's a doctor there and it's a real person that says one-on-one. They have doctors that are staying in their goggles all day, I guess. Oh yeah. And you interact with them and, but the thing is they can't physically check your body out. I don't know how that comes together. Like, how is that any different than a zoom call? Maybe, you know, in this one article that it doesn't go into the full details for how that will all happen. Sure.

17:06
I still go back to, you know, your avatar is gonna need some Zoloft, you know. It's like, man, I'm getting real stressed out here, doc. Well, my body has cancer, but my avatar has depression. Right. Oh, God. It's like... Oh, my word, yeah. Dual personalities. What can I get prescribed in the metaverse? You know that's coming. Oh, it's coming. Dual personalities in the metaverse. Oh, boy. Well, yeah, because aren't students saying that they feel...

17:33
when people feel like they feel more themselves based on their avatar than they do. Well, we're gonna get to that. I've got a contrary view to that data article. Oh, I'm ready. You read ahead on the show notes. Emirates is launching NFTs and an experience in the metaverse for its customers and employees. The UAE airliner unveiled its plans to soon launch non-fungible tokens, exciting immersive experiences in the metaverse.

18:02
for its customers and employees. Airline announced its plans to build signature brand experiences in the metaverse, including both collectible and utility-based NFTs. The airline has already started working on their first project, excuse me, expected to launch in the coming months. So, you're gonna have a... That's wild. You're gonna have an airplane. I guess we'll be flying in planes in the metaverse. I don't know. Like, you know? Right, for Earth too. Can I get a little more seat room?

18:30
in my on the airplane in the metaverse. Yes, I'd like the window seat, please, if you don't mind. Yes. I can see whatever it is that's out there. Exactly. All those Hermes billboards. But yeah, be on the lookout for all your UAE NFTs. That's United Arab Emirates, isn't it? Yeah. It is. And what's interesting here is how they're going to connect the real world and the metaverse world, these online. Yeah.

19:00
These activations that I see where they're connecting the two, like with loyalty and other thing, like make a lot of sense to me. These obscure mentions that don't go into that detail, adults seem to have that connective tissue of real world often, because the reality is we aren't in the mainstream of everyone putting on these goggles or being in the metaverse every day. Yes, our kids are playing Roblox a lot at the time during the day, but even them, it's not, you know.

19:28
Every waking moment. It's not all of this, yeah. So, you gotta connect the offline and the online folks. All right, there's your tip from all this. Disney patent proves it's readying itself for the metaverse. So. I'm surprised they're so behind on this. Yeah, it says they've hired someone specifically overseeing it, and they didn't come out with exactly, but they are getting patents like a lot of these companies. It's gonna be interesting where all the patent stuff lands. You know? Yeah, yeah.

19:58
You can't use that. Is it gonna be everybody just suing one another? I mean, possibly. It's happening so quickly. And it's such a gray area, I would think. I don't know if they're just tied to their brand without seeing the actual patents they're filing, if it's just tied to their brand assets. Sure. Or if it's actually new functionality they're patenting. I gotcha. Yeah, but we'll see. So Disney's filing a lot of patents, but no real firm plans on exactly.

20:24
what their execution's gonna be. I thought this was pretty interesting, that Roblox is getting sued by a company because it's saying they're deceiving customers according to a TINA.org investigation. With more than 50 million daily users, approximately half of which are children aged 13 and under, yep.

20:45
Roblox, one of the biggest players in the rapidly expanding world of metaverses, but according to an investigation by AdWatchdog, T-I-N-A dot org, advertising is being pushed on millions of unsuspecting Roblox users in numerous ways because they failed to establish any meaningful guardrails. Which is interesting, I'll say this, I'm gonna give an example. So I bring that up to say, if you're considering these types of executions, you need to...

21:13
cover your legal rear end. And number two, so I got, my kids were playing this over the weekend and I had a couple, had heard, we've been talking about them on the show and stuff like that, so I had them look up some of the executions. Nike, I've talked about, does a great job, it's pretty integrated, you can find it easily. Wendy's is on there, it was really convoluted, it's like we would go to the search bar within Roadwalks to look up some of these things. Sure.

21:39
The brands have not done a great job of making themselves stand out within the search functionality of Roblox. So there's a tip. If you're building a Roblox execution, you better be findable because all this PR you're doing, you'd be, because what happened is, we looked up Wendy's because we wanted to go to the Wendy's restaurant. And there were like 12 worlds that had kind of been created. Most of them.

22:01
all of them were not even the actual branded execution. They were like kind of cheesy one-off, like I built a Wendy's store. That's very problematic. And so it was problematic even finding the branded execution. And I asked my kids if they had found it and then we went to a couple of the others. And so you've got to make your search, you need to be easily findable if you're going to build these experiences. So they have like off-brand Wendy's in the metaverse. Yes, they're looked, someone's designed it themselves, which is flattering and does help the brand. I mean, anything that's kind of, hey.

22:29
People find out, there's a win-win. It's building awareness, but if you're gonna go to the trouble of building a fully-branded experience, let's make it super easy for people to find. Should be the first thing to pop up, too. So I'd be negotiating with my Roblox deals. Yeah, seriously. There you go, if you're working with Roblox, get search functionality nailed down. So Victoria's Secret, one of my favorite places.

22:58
Hello, my wife shops there. She's, she, Victoria's Secret aims to win over tweens with new Happy Nation line and Metaverse marketing. So the rebrand of Victoria's Secret and companies continuing with the retailer's new brand, Happy Nation. I think that's what they create. Yeah. Hey, y'all. Hallelujah. The collection aimed at children ages eight. It's just weird to hear.

23:28
Victoria's Secret aimed at children. But it's you talk about a rebrand. Yeah. Aimed at children's ages. Eight through eight is distinct and that is a size inclusive and gender free with its products, including sweats, underwear, swimwear and body care items. OK, I'm going to stay out of the political warfare here, but let me just for the record, say that typically it's a boy or a girl.

23:53
You know, like typically. So. I mean, that's definitely where we're coming from, but I think that like some of the stuff on this site is, it's really cute and it's not, you know, it just kind of, it's not so stereotypical. That's okay. You know what I mean? But it's just like, I think it's great. I'm like all for it. I just want to, I'm just trying to think of though, that's going to be a hard switch though. But it's, I mean. Think about every.

24:18
man and woman from 35 years old to 65 years old. And what comes in their head when you think Victoria's Secret? Right, but it's caused a lot of problems. You know, I mean. You know, I mean, that's a tough brand play. I don't know if like, if Victoria's Secret called me for that play, like I'd go. But when you type in Happy Nation online, I don't know if I can do that for you. Victoria's Secret doesn't pop up. Like it's a totally separate website. It's just the Victoria's Secret mother company that's like, you know, in charge of it. And they've gotten in a ton of trouble in the last couple of years.

24:48
with some stances that they've taken on gender norms and the way that they have treated women in the past. Yeah, I don't think that what they're trying to do is wrong. I'm speaking from a pure marketing play, changing your mindset of what Victoria's Secret, I'm assuming there's a different name for maybe that line? Yeah, it's Happy Nation. Okay, so they're not even, it doesn't even have Victoria's Secret. No. Okay. No, and it's- We can get behind that. Yeah, and it's just like-

25:16
brightly colored sweatpants. That wasn't clear to me that it didn't have like Victoria's Secret. Not at all. Above the name. Not at all, yeah. All right, that makes sense. All right. Happy nation. Cute stuff. That's cool. Are they gonna have separate stores?

25:28
I think yeah, yeah, yeah, it's a totally separate. It's not gonna be next to like the lace panties. No, I highly doubt it. Highly doubt it. That's a whole different store. Happy Nation? Yeah. Sorry, I mean, look, I'm a 44 year old man that grew up with Victoria's Secret, you know, like all it is is runway shows. Right, yeah, and I am. That's what I attribute my eating disorder to. So it's great, it's so great. Hey, they've had all size women for a while though.

25:58
Within the last year or two. Oh wait. For Victoria's Secret, yeah. It's been longer than that, right? Victoria's Secret, they tried to do, it's interesting. Maybe it was Sports Illustrated that I'm thinking of. Yeah, Sports Illustrated and Aerie have had more body inclusivity for longer, and Victoria's Secret tried to do something with athletes years ago before Aerie, and this stuff just didn't sell. So it is, I mean, again, for as pro all of this as I am, and I think it's a good movement, it's still capitalism. It's still happening because how can, you know, how do you make your...

26:28
How do you make your money? Yeah. We'll see. I like it though. Yeah. Happy Nation. You know, I get behind making everybody happy. Like, you know. Right. I feel like there's a lot of angry, unhappy people out there. I agree with you. So, Adidas is partnering with Metaverse platform Ready Player Me. In a new release on Adidas.com, the company announced they'll launch the world's first personality based AI generated avatar creation platform.

26:58
Using Ready Player Me's software, NFT holders will be granted early access to the Avatar platform, with the first batch of Avatars arriving late April across the metaverse. Adidas sold $22 million in NFTs in 2021. That's insane. It's a lot of money.

27:17
For NFTs, that's just insane. Yeah, and it's not a lot of money for a company like Adidas per se, but it's still a lot of damn money. In digital NFTs. And I know there's big money in it. Like no one's, if you watch this show, we're well aware. But it's still. And Adidas and Nike feel so appropriate for the metaverse. Like, you know, so much more than Estee Lauder or Hermes. Like I think this is so smart for them to be doing.

27:47
Not that they asked my opinion. Yeah, they asked your opinion. You know what the best version of the Metaverse was and could be? Revamping the Nintendo Wii. I could not agree with you more. We still have that. And every now and then we remember. Yeah. We'll get that thing out and play. It's still fun. Playing with that joystick. So much fun. So playing if we could revamp, Nintendo should be ahead of this. Look, Nintendo Free Ideas right here. You're probably already thinking. Did you have the Wii Fit?

28:17
What do you think? That we board? That's my favorite. The Ouija board? No, the Ouija board or whatever it's called. Something like that. I love that so much. I use it more like a Ouija board, like holding on and balancing my hands. I did the yoga on it and I would get so annoyed. I tried to do handstand on it and like, you know.

28:36
Did you fall? I did fall. How many TVs got broken though, throwing the bowling out, swinging like the first game was the bowling and the thing came out of it. The controller comes flying out of your hand. Yep. Yep. We need to bring back an updated metaverse of the Wii. Yes. That would be so much fun. That would be fun. I think, you know, that's what they're trying to do, but it's not as fun. Right.

28:58
That bowling game was fun. I'm gonna play that tonight with the kids. We bring it out every now and then. We'll get like- I know now it's like vintage. It is vintage. First metaverse is Nintendo Wii. Maybe not the person before that. So fun. Moving on. Miller Highlife has partnered with Direct-to-Consumer formal menswear brand Tie Bar on a wedding theme line of merchandise.

29:21
The limited edition collection is available on Ty Bar website, includes Highlife braided cufflinks, ties, socks, and a garment bag that doubles as a cooler. A gift set for groomsmen includes red dress socks, a leather beer koozie, and a silk pocket square. The champagne of beer. Yes. Yeah. Miller Highlife.

29:46
I talked about this before the show, is one of my favorite all time commercials campaign. The growly voiced guy talking about scenarios that are somewhat tongue in cheek, somewhat funny, somewhat cliche, some but very nostalgic because of his voice is an amazing campaign and I still.

30:08
prefer Miller High Life as the champagne of beers. So it makes sense that they're gonna be the wedding. It's a champagne of, have you, when was the last time you had a Miller High Life? Oh my goodness. You had one. Yeah. Maybe only one. I mean, I think it has only been once. It would have been, like I would have snuck it when I was in college. Some value or dating, like forced to drink it. I think I was like out with some friends, like at a bar in college, which I could have gotten in a lot of trouble for.

30:38
and I didn't know. You were underage drinking? Oh no, I was of age. I just went to a university that wouldn't allow it. Oh, that's right. Yeah, but, and I just didn't know anything about beer. I think I ordered it because it was cheap. Nick, you had Highlife before? Yeah, it's good stuff. Yeah, champagne and beers. Can't beat that. I mean, I prefer champagne. I do like this tie in though. Makes sense, pun intended. Yeah, but that's. Tie bar. It's cool. It's smart. Like it's a great brand extension.

31:06
It's the champagne of beer, so it belongs in weddings. And who wouldn't want a leather beer koozie? I know, I would use that. Does leather hold the coolness in, like the, I guess? It should, and I'm sure the leather's just on the exterior, so it's a little more insulated. I like this. Good job, Miller Highlife. Makes me wanna go have one. We approve. What Gen Z wants to see new brands as the metaverse attachment grows is a new study.

31:35
titled The Metaverse, a view from the inside. Ooh. A room with a view. Spicy. Yeah, came up with that, I like it. Emphasizes that Gen Z not only spends more time in metaverse adjacent spaces than older demographics, no shit, but also is developing more meaningful connections to their online identities. More than half. That's right. 57% of survey respondents.

32:01
say they feel freer to express themselves in games than they do in real life, while 45% reported their in-game identity is a true expression of who they really are. I'm gonna show you a little trick in marketing. This is how, when a client pays you to do a study and they want the responses to go a certain way and how you frame it that way. I'm gonna read this in a different way for you to see if it sounds as impactful. With this new study on Gen Z,

32:32
just under half, 43% of respondents felt they were not freer to express themselves in games than they do in real life. You get it? While 55% reported their real life identity as a truer expression of who they are. Yeah.

32:48
It's all about how you pivot it. So, see there, tricks in marketing, folks. Don't always read the data and reverse what it is when it's a percentage. Because then it says it's impactful. I'm not changing that it's not impactful, but if you look at the inverse, 55% of Gen Z says the real world is more impactful. So, it's still a high percentage. I'm not discounting the complete view. Right, it's not a lie. It's obviously. It's just not.

33:16
It's just not true that the majority of kids are putting their identity 100%. Yeah, unless it's online. So there you go. Still a big deal. My kids love it. They play it. They do take identity. So I'm going to talk on both. But I just want, I do that more if you're listening because whether it's marketing speaks or other data, data can lie sometimes and politics. And so

33:45
reverse what you're hearing, especially when it's percentage and see what that sounds like. You can frame an argument anywhere you want. My dad always says the figures don't lie, but liars figure. I've grown up with that. My dad, I like that. A Robert Yasir original. Yes it is. Coinbase launches an NFT marketplace in hopes of appealing to crypto and mainstream users. It might be a good morning or perhaps GM.

34:13
For the hundreds of thousands of NFT community members who will now get another marketplace to trade their digital collectibles. I mean, this, look, Coinbase, I mean, it makes a lot of sense. We're all crypto, everything else is, so I get it. It's cool. Yeah. Are you buying any crypto on Coinbase? I have, again, shout out to my dad again. He will text me and tell me which ones to buy. And I will, if I have the extra cash hanging out, which I often don't, I'll, you know.

34:43
by less than he tells me, but I've got a little bit. I don't remember what any of them are, but they're just kinda like hanging out. Hanging out there. Maybe one day I'll be worth like millions. Exactly, I'm just trusting that he's got it under control. Jameson, I like this. Jameson takes over Orange on Pinterest to introduce a new whiskey. Jameson Orange wants to get in front of consumers, displaying an interest in orange as a flavor or color on a platform known for engaging people seeking inspiration.

35:14
There are over 16 million searches for the word orange on Pinterest a year. Per information on the platform shared, as part of its collaboration, Jamison Orange, content will appear in the search results for orange aesthetic, orange chicken, orange nails, among others, giving the brand a way to leverage contextual targeting instead of demographic targeting. This is so freaking smart. I agree. I love this so much.

35:43
I think it's an incredible way to get in front of an audience. They're probably not around a ton. Yeah. And it's creative. Yeah. And so like, sometimes these things I'm like, oh, it's just, you know, another NFT thing because everybody's doing NFT things, but it's not thought through. Right. But this is actually, there's 16 million searches. You got real live data. You know that's happening. Yeah. It's integrating the brand in a cool way for someone searching for the color. It kind of, again, it's that contextual.

36:12
instead of behavioral, it doesn't mean that I'm, you know, the average Jameson drinker's probably what? A 42 year old guy, I don't know, 30, I don't know. More adults, yeah. More adult than guys, but arm searching and putting that in front of someone with that kind of connection, very good. And I would venture to say Pinterest has a broader female audience, you know? And so you've got recipes in, I mean, I just think this is absolutely brilliant. Yeah, cause then they'll use it.

36:39
for recipes and food. And I like my Pinterest ads are the only ads I pay attention to. I love Pinterest. So there you go. I love it when people pay attention to ads. Right. Always the good ones. Always good ones. So Jamison.

36:57
Amen for you. We could mix Jameson in with the hot Mountain Dew.

37:07
That's a callback. Lastly and finally, as we close out today, I do wanna bring up, Netflix had a tough week on the stock market. Oof. And some of it was due to Russia. Some of it's just the reality that people, all these people signed up during the pandemic had nothing to do with watch TV. Some of those subs are falling off. Yeah. And so they are considering for the first time going to lower tiers with ad-supported platform, which, hey, we support that. Yeah. But.

37:36
It's just interesting to me how the streaming stuff is heating up while also cooling down in a way. But there's just a lot of competition. And Netflix hasn't done anything to keep up. They're like, well, we were the original, so that should be enough. And then they had a couple original shows and HBO's just wiped the floor with them. Well, yeah. I mean, what's interesting is their models,

38:06
And, but it's expensive as hell. And so they put all that money in it in hopes that the subscriber base continue to grow. But it does raise a question is like, when the platforms like that, like, when are you at scale? Like, you know, at a certain point, and I'm sure there's more headroom. I'm sure that there are people would argue that, but at a certain point it's keeping bad, everyone on the platform, you know? And I'm sure, I know they do CRM efforts, they're a billion dollar company, but like. Right, right.

38:35
it's like they've got to figure out how to stop the bleeding. And I think that's what they're trying to do with other tiers, less expensive ones that are ad supported. So this will be really interesting how it plays out because they've been so they were so just never going to go ad supported like a year or two ago. They were completely no one. They would just never do that. And now how quickly when this is what happens when you lose like $10, $10 billion in valuation a day. Insane. We'll see. So there are

39:05
add supported tiers to consumers the next year to the World's Most Uninterested. Okay, so there you have it. I think it's gonna be interesting how that plays out. And look, I mean, it's got an expense. I mean, it's like $17.99 now. And they're trying to find a way to like track who you've shared passwords with too, right? Yeah, they're trying to keep up with.

39:26
that which will be interesting. Cause you almost wonder if they could find that data would they need to have. Dad can you make sure to hide the password? Yeah, I'm totally still using my parents' deadplex. X-nay the password, A-nay, code word. Exactly, exactly. I don't know who would ever do that. Be cool, be cool, right, I know. I pay for all of my streaming services. Every single one of them. I do, I just think my dad might use a few of mine. I know my brother and I split a couple. Oh.

39:55
He's in the army. It's my. Okay, there we go. I'll put you on a picture. I thank him for his service. Yes. And there you have it. Today's marketing and advertising news. Any final words, Christina? No, have a great weekend. Happy birthday, Shakespeare. Exactly. Try that iambic pentameter, lords and ladies. And those of you that identify as other things. Exactly. Hey guys, you know where to find us. We're at theradcast.com.

40:25
search for all of today's comment, content. Flame it hot. Yep, Victoria's Secret. Victoria's Secret. Panties. Uh, all the good stuff. Orange. Yeah, orange. Orange you glad. Yes, orange you glad. You know where to find us. I'm at Ryan Alford on all the platforms. And hey, go check out theradicalformula.com. Doing a mastermind with my good friend, Andy Murphy. We're gonna be sharing all the tips and tricks.

40:53
for personal branding, getting ahead of your mind and your mindset as well as your marketing for exploding your personal brand. Hey, it pays to be known, people. You should know that. Theradicalformula.com to learn more. We'll see you next time on The Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.