00:00
cry on my guitar holes. And this would be bad for the podcast. So we're not going to observe the day of silence.

00:11
Upandcoming.series on Instagram. We are filming the pilot of a comedy TV series, two city players in specific, that stumble into success. It's National Grab Ass Day. Sure it is. My wife's not gonna be happy that I'm promoting this because she's a middle school assistant principal and Nicole's playing. Oh no. The hardest part of ending is starting again.

00:37
You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, April 8th, 2022. Marketing, advertising, stories of the weird. News. Stories of the weird is good. Christina Yasi, Joe Hamrick.

01:02
Welcome to the show. Yeah, glad to be here. Still here. Hey, as well. All week, just waiting. Started. You've been sitting in this spot. It's dedication. I've been sitting in that chair for we did. We did a sit in, you know, we're not pretty calls. No, no calls. It's just method. She's really tired. Yeah, I am. Thank you. It was beer day yesterday. So, you know, like, I just thought we'd sit in for it, waiting for it to come around. Beer day was I think National Beer Day was yesterday. It's not on our show notes because it was yesterday.

01:32
Fireball keg. Still on back order. Good lord. Forever. Are we getting a fireball keg? Four months. Coming up on a long time. They're the small kegs, but yeah. Look, a keg is a keg. Yeah. It's been a while. Yeah, they need to get it together. Yeah. They didn't make enough of them, clearly, or there's scarcity principle. You think? It's marketing. Maybe put it on eBay when you get it. Like a Twinkie. I don't think you sell food or drink on, I guess you sell wine.

02:01
Right? There's a wine. On eBay? Maybe? Well, when Twinkies went extinct briefly, weren't they on eBay for like hundreds of dollars? Probably. Like the last box? That sounds something stupid enough to be true. They last forever anyway, right? They do. They have no expiration. Right. Ugh. Yeah. Scary. Everybody had a good week? Yeah! Yeah?

02:21
Hey, I know you cried on Monday. I did cry on Monday. The tar holes, I mean, tar heels. Oh, it hurt. And it sucks just going into it. We were all like, oh, they're, you know, it's probably not going to win. We beat Duke, everyone's great. And then they got our hopes up. Oh, yeah. Up 16 and blew it. Oh, my word. I was just.

02:40
Yeah, I'll take it right in the rear, the old rear. And this is the first year I've really been like emotionally invested in March Madness, so I was not prepared. Surprised me that you were that invested. Yeah, yeah, same. But oh man, no going back. So what'd you get? Tar Heel born, Tar Heel bred. It's a big let down.

02:56
That's part of the cheer. Which I also know now. Wow. Dun, dun, dun, dun, dun, dun, dun, dun. Oh boy. Nope. Read my lips. Thank you. No. Early and often. Perfect, yeah. Going for it. Perfect. I did see a first viewing, I know you have as well, of Up and Coming. Yes. So, was pleasantly surprised. Just was gonna. We love the honesty. You guys can actually act a little. We love the honesty. I have my bachelor's degree. In acting? Theater.

03:25
Oh, okay. Oh, yeah. Well, you've been acting like a graduate for a long time. Your parents must be so proud. Yeah, well, they're so supportive, which is why I'm not a genius. I don't have enough trauma to be a genius, but I was homeschooled, so I have enough trauma to be funny. Oh, an acting genius. Yeah. Oh, I thought you just meant like, in general. No, I'm very smart. No, I know. I'm kidding.

03:49
Right. For anyone wondering what we're talking about up and coming up and coming dot series on Instagram, we are filming a pilot of a comedy TV series. It's quite funny. It's about two city planners who accidentally really four, but for a group of four, but two city planners in specific, uh, that stumble into success. Sure. And, uh,

04:08
We're excited about it. Yeah. Some funny stuff in there. Some funny stuff. So if you're listening and you want to get on the investment train, we are looking for some investors, potentially, to join us on this venture. Journey. Yes. We do have over 4 million impressions on social media from the characters from the show. So we do have a proof of concept. And quite a funny pilot. And I guarantee it's unlike anything you've seen before. Guaranteed. That's a promise.

04:38
Yes, that's an absolute promise. But it's quite funny, quite irreverent. And I think that's it. It's charming to be a hit. I think it's I think it's very charming. It is charming. It is. It has lots of opportunities. OK, that's from the show. All right. Branding. All right. Good. Very well done. Yes. Joe, had a good week, though. Yeah, good week. Yep. It's a lot of soccer, a lot of youth.

05:03
middle school soccer. I've had a lot of soccer too. Would you let me fucking finish my thing first? Oh my god. She's always trying to butt in. It's like yeah, oh I have soccer too. Woman's planning. Exactly, it's such a problem. Splining. Such a problem in today's America. Anyway, Christina, what are you doing? Jesus. Oh, we were talking about me. What's happened? We talked about me. My tar heels. Okay, well I did some soccer youth stuff, so did Christina. So she's part of mine too, I guess. Oh.

05:31
Well, moving on. Did you win your soccer games? My son won his soccer game, yes, one to zero last night. He's got another one tonight at Beck. If anybody wants to come out to Beck Middle School. You know what's fun to do at Beck? Leave. Not go there. Not go. Nash, my five-year-old, who actually just turned six this week, scored four goals in his soccer game. They won four to nothing.

06:00
Boom, every goal. He scored seven goals in two games. Okay. And he's crushing it. Yeah. That's awesome. It sounds like he is. Sounds like he's the kid that. He's about 20 pounds heavier and six inches taller than every kid out there. And he finally, and last year he cried through most of it and didn't realize how big he was or how capable he was. And this year he's.

06:23
turned it on and he realizes that he can dominate. That's awesome. It's like a switch. A coming of age story. Yes. And he's crushing some kids. So my son was the same way. He went from regular size to like, he's like six feet tall now, he's 13. So I'm like, dude, you're bigger than everybody else. Use it to your advantage. So we finally figured it out. So now he's, yeah. That and the $5 I pay him per goal. There you go. He's very money motivated. There you go. Really.

06:50
He, uh, every time he scores, he holds up, he gets, he also five bomb. My dad would give me $10 every time I got it to merit in college. That's the opposite. Yeah. But I went to Bob Jones. So like I got to Mary and he was like, Oh, good for you. I'm going to, my son plays goalkeeper. So maybe I'm going to offer him $10 per goal. 50, probably safe. 50 the goalkeeper. And then he's going to fucking still probably score something. Oh my God. 50 bucks now. Yeah. They clear out the goal.

07:20
Yeah, he just celebrates just the 50 bucks. He doesn't care about anything else. Yes. So a good week of soccer around the Alphords and the Hammericks houses. Radical news. And then rehearsals. And then soccer for Christina too, don't forget. Oh yeah. I'm the only one getting paid to play. Paid to play. Well, except for.

07:38
His son's actually getting paid to play as well. That's true, that's true. Yes, it's true. Raquel Pennington, UFC fighter, was on this week. Tuesday, I hope everyone saw that episode. She didn't beat me up, but she did talk about beating up the competition and her journey. It was quite interesting, listened back to that, was pretty happy with that. And Allison Ferencie, camera IQ, so this was interesting. That's next week.

08:04
She's the CEO and founder of, co-founder of Camera IQ. This is AR, so like where you can go and try on things. So like, again, or makeup. So like you go on a site and you can put makeup on the face and different things like that. Yeah, I'm familiar with that technology. Yes, so they have the technology and they sell it to other people that have e-commerce stores and things like that for using that AR technology.

08:31
and 3D imaging and everything that happens with applying, you know, trying on things or putting makeup on face or all that stuff. Or like when you put furniture in a room. Exactly. Exactly. Camera IQ. Allison Frenzy next week, we talked deep about the metaverse. Oh boy. And AR. Allison is very versed. One of the smartest people I know in this space with understanding it. She did a great job, I think. So if you're out there and you're listening and you want to get up to speed, you know, we

09:00
We have fun. We talk about NFTs and metaverse and all that stuff. But in all seriousness, Allison is super knowledgeable. I learned a lot from, from listening to her. So. She probably have her come in here and explain it to us. Well, we actually talked about doing a, a follow-up episode in the metaverse. So, okay. Yes. All right. Okay. There you go. Yes. Yes. And if you didn't notice, I mean, we've been talking for a while, you know, and if you're watching the episode, you can see it.

09:29
and I'll even grab this guy here. We've been talking about our official merchandise sponsor, Branded Bills, brandedbills.com. Some Radcast hats are in, folks. Yeah, dead-ass official. We'll sign them for you. Yeah, we will sign them. Someone wear with a white pin, and maybe you don't want us to. On the inside of the bill. Look, we're gonna be famous from our pilot, so you might want us to. Yeah, it's true, get ahead of it. Branded Bills, brandedbills.com. We've got the new Radcast hat. We're gonna be doing a giveaway. If you'll go follow me on Instagram, at Ryan Alford.

09:58
I'm gonna be doing this story later. I'm gonna give away a couple hats. I know you want them, but what you really need to do is. I know you want them. We know you want them. What you really need to do is get online. They've got custom orders. Got some of their stuff right here. I'm looking at some of the new hoodies. They're dope. They're really cool. They're fitted. They look good. They don't look like those baggy things that look like shit when you put them on. This is like custom gear. Go to brandedbills.com. Use code RADCAST20.

10:26
20% off all orders. Tell them the Radcast sent you. You can also go to our website, theradcast.com, click on sponsors, Branded Bills code right there. You don't even have to enter it. Don't even have to enter it. Don't feel lazy, fuck. Just do it. Just a couple clicks. Right? Yes. Just fucking like, what's the holdup? And you too can look as cool as me with this hat on. Radcast 20. Sure. Branded Bills, brandedbills.

10:56
They should have you model them on the website. Yeah. There you go. I mean. Yeah, well, I'll get Allison Frencie to come in and we'll do some AR, VR.

11:06
Very good. PR. Hey. Okay. All right, thank you. Okay. Thank you very much everybody. I'm gonna take off. Yeah. And that's my time. Yes. And everyone's favorite segment. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A Red Cat social media holiday segment. Yeah. Yes. I love that song. Everyone does. I love it.

11:36
you love that song. It's gonna be on Spotify soon. Is that right? Is it not already on Spotify? I want it as my ringtone. Yeah. It could probably happen. I think I do need it as one. April 8th, which is today, there's three important social holidays for everyone out there. Ahead of the curve as usual. Ahead of the curve. Yep. Number one, and this would be bad for the podcast, so we're not gonna observe it. Okay. It's Day of Silence.

12:06
There it is. That's all that ever going to give you. Welcome. Yes. We don't want you. You can't turn the station, but you can stop the play. Yeah. So let's let's not celebrate it too hard. Bad podcast. Yeah. Day of silence is today. So Friday, day of silence, April 8th. I'll have to tell my wife. She doesn't listen.

12:26
No, it's a day of listening. Tell her about that one, too. Yeah. National Empanada Day. Look, I said it right. It's really the miracle. Yeah, that is that is very good. Empanada. That's nice. Hey, getting better thing over it. Yeah. Mm hmm. I like an empanada. I love empanadas. Oh, yeah. I'm not an empanada fan. No, no. Like in general or or. Yeah.

12:55
Just kind of like you wouldn't choose it. I'll have a taco urban ran has empanadas and they have like wagyu beef in them Okay, well I might can sign up for that. We just ate there Why did I get that? I have no idea what I ate there. Oh We're eating like all kinds of like the best happy hour in the g Vegas area do like good deals Yeah, it's like half off all of their liquor from

13:25
The bartenders are hardly even newer. Yeah It was pretty cool. We sat in the private room. Yeah You know the bartenders know reserved for all the special people brag. How are you the? She's the one they were told Moving on National Zoo lovers day

13:49
Getting wild. Yeah. So is National Zoo Day different? It's Zoo Lovers Day. Not zoo, zoo lovers. I guess if you're the zoo, you love yourself. But I don't know. Yeah, that sounds yucky. Is that like what's a tiger, Tiger King? Sure. Well, he's a zoo lover, probably. He's a something. He's something else. Something else. There's a lot going on.

14:15
Well, there you have April 8th, April 9th, tomorrow, Saturday. Looking forward to it. National Cherish an Antique Day. Cherish an Antique Day. You just got to hold it. Cherish it. Yeah. Cherish it. Like a huge thing of drawers or something. You just like hug. Oh, I love these. This is so good. I love this lamp. Yeah, I love lamp. Look at that. Yeah, we need something there. I don't know. Ah, wrong button. Yeah, it was kind of scary. It was. Yes. National Chinese Almond Cookie Day.

14:44
Why Chinese? It's so specific. Yeah, why would they give me almond? I'll tell you this, here's a little anecdote for you, Nick. Every Christmas, there's a place called Dragon Den. Yes. Oh yeah, is that still open? There's one. Over there off of- Close to my house. Spartanburg, right? Nope, that's Pleasantburg. That's now called Asia Pacific. Same lady- Yeah, but that used to be Dragon Den. The original Dragon Den was awesome. Yeah. So this, the Asia Pacific place is so much better. It's so good. It's so good, it's like authentic. Oh my God, they've got dim sum.

15:14
Anyway, so Dragon Den, we eat there.

15:17
all the time because my son loves it. He gets the same fucking thing over time. Which is? Yeah, it's popcorn chicken. Chicken lo mein. And he likes a side of white rice now for some reason. I just eat it. Beef lo mein is the best. It's the way to go. I mean, that's for being honest. That's for being honest, yeah. So they give us a tin of cookies every year. It's about this big, red tin. I'll bring them in if we're still doing the Radcast. And they are fucking terrible. Every single one of them. Chinese cookies? They're individually wrapped. And so they're all these different kinds. Probably an almond cookie in there. They're so, it's like a prank that I do to people.

15:47
Oh, here, try this. Those Chinese desserts are no good. No good. So weird. No good. Ugh. An acquired taste. I guess. I don't know what it is. Acquired. Yeah. I do like Dragon Down. It's good. I hate it. I got a good story that no one will care about, but it's, you know. That's what this is about. Yeah. It's an old show. Yeah. The original Dragon did on Pleasantburg. Yeah. There was a lot of silk arrangements in there. My mom and dad did every one of them in the original one.

16:15
My mom used to do silk arrangements on the side. That was her side gig. My dad did the silk trees, you know, like you have a stick in the middle and they look like little miniature trees, but they're silk arrangements. He did all of those out of our garage. This is like taking it to my childhood. We would be there all the time when I was a kid. Every one of the arrangements in there, my parents did. We're so connected. Yes. This is like 1987. Yeah. I wonder if they're still around in there.

16:40
Probably in there. Who knows? They don't die of those silk arrangements. No, no, they hold up. That's a good thing. It's half Asian grocery store. You only got the water. So half Asian grocery store half. And they do have live fish that you can buy. Oh, like koi? I think fish to eat. But so you could if you wanted. You can't like just dunk it out of there or whatever. You have to have some assistance from the counter person. Did they sell them to you live or did they kill them and then? I didn't.

17:07
I don't know. I don't know if you have a choice. There's like a step in there. Nick, can you look into that please? Thank you. Yeah, he's got it. Ryan's a former Koi owner by the way. Oh! He had a Koi pond in the back of his apartment. Did you regret the apartment? Big college. Oh yeah, we had a Koi pond. Yeah. Oh yeah. At Clemson? It wasn't. Yeah. What a Clemson thing to do. Apartment is it was like a, townhome? Townhome, yeah, a townhome. Might have been the greatest college.

17:34
townhome of all time. Hot tub, bar, koi pond. Were the koi fish in the hot tub? And it was the same thing. We built a bar with a fish tank in it. It was pretty dope, yeah. It was pretty good. I also remember when the young fish had died, or before you got the fish, lighting that on fire with gasoline.

17:53
Yeah, not me specifically. Someone did. I'm pretty sure it was you. I don't know. Maybe not. I don't know. Knowing both of you are fathers is frightening. Well, that's the easy part. Yeah. We can laugh about it now. April night. Don't light things on fire. Moving on quickly. Especially yourself. National Name Yourself Day. Name Yourself.

18:21
What would you like to call yourself? Christina, you go first. I think my name suits me. I'm going to stick with it. It's not that great. You know what? Christina Rose Yassi. Cry. Name yourself day. It's also National Unicorn Day. Of course it is.

18:42
Is that, okay. It's the national animal of somewhere, Scotland or something like that. A unicorn. Nick, can you look that up for us? It would be something in the British Isles. Nick's got it. Yeah, he's like, why are you not writing any of this down? We gotta keep moving here. Yeah, what's this? April tip, encourage a young writer day. You know, as a writer, Joe, you should encourage someone. Then I can be involved in the script for the next episode. Oh, no. Probably not.

19:10
No. It's a good day though. It is a good day. It's also National Cinnamon Crescent Day. It's not croissant, it's crescent. What's a national crescent? Are we sure? What's a cinnamon crescent? I don't know. We're sure it's not croissant though. It's definitely spelled crescent. There's no A in this. Yeah, it's not, you know, whether it's a typo, I don't know, but it does say crescent in the show notes. Yes, yes, yes.

19:37
Moving on, National Farm Animals Day.

19:43
B-I-N-G-O. Mm-hmm. Very good. There you go. We'll leave it at that. Sure. National Hug Your Dog Day on Sunday. Yeah. My dog doesn't like that. He doesn't like hugging me. Not really. Does he bite? A little bit. Okay. Liability. One of the national holidays for the USA and Canada, Sunday, National Siblings Day. So give your brother, sister, stepbrother, step whatever. Sure. Little Instagram post. Little Insta shot out. Sure.

20:13
butchered this, but World Homopathy Day. Homoeopathy? Homoeopathy. Homoeopathy, not terrible. Very, very close. Not bad. Very close. Was not as bad as I normally do. No, you would seem a little apprehensive about it. Yeah, I think I was worried I was gonna say something about home, you know, something homo. Yeah. I don't know what homopathy necessarily is. Like homeopathic remedies? It's like basically essential oil day is how I took it. St. John's Wort, that type of stuff? Yeah, yeah, yeah. I like the simplification. National Oils Day.

20:41
That's a different day. Rub some oils on you. Yeah. Oil it up. April 11th, National Barbershop Quartet Day. Oh my god. My favorite. I've been waiting on this. I do love a good harmony. Oh my god. Is that Monday? That's Monday. April 11th. Barbershop Quartet, come in here and serenade you. If only that were possible.

21:04
We could make that happen. Oh, God. And while we're doing it, we can have some cheese fondue, because it's Cheese Fondue Day. On Monday. Look, I'm a very cheese motivated person. Go to the old melting pot. There it is. It's still there. I know. We actually go there sometimes. I love the melting pot. It was my wife and I's first date. We had been on a date for a long time.

21:22
known each other for quite a while, but we'd never actually gone out on a date. So a brilliant, brilliant business. You know, you have to cook it yourself. Yeah, you pay to cook it. Yeah. It takes four GD ever to eat there. It's like four hours. I've never been there. Really serious. Yeah, which is a lot for someone that's cheese motivated. My god, you can go in there. You've never had.

21:45
Have there ever been a melting pot? Have you ever been to anything like it? Like that concept? No, I mean, just like weddings with a chocolate fountain. Oh my God, you're missing out. Really? Like, I mean, I've had fondue before, but it's been, again, like bridal showers. All my friends are married. Debatable. Nick, you've had fondue, right? Yeah. Okay. Like, Velveeta. Velveeta, oh no, honey. Yeah.

22:04
They don't do Velveeta. Uh, I like some melted Velveeta, but it's not as good as the melting pot. They have all these different choices. Really? Yeah. And they have chocolate ones and then the- Maybe we're going to host an episode of the Radcast there. We'll, uh, we'll, uh, we'll be filming the fondue being made. Yeah, there we go. Yeah. Just like strings of cheese coming off his mouth. It's just like my reaction video. Chocolate all over, like on your nose and my beard. I hope so. I hope so too. It's National Pet Day on Monday.

22:31
Pet day. Oh. So hug your dog, also pet day. Yeah. Well, it's your siblings, hug your dog, and then pets. The day before is hug the dog, and pet day overall. Pet day overall. Yeah. Marvelous Mr. Marshall. He has like 170 followers now. See? That's what we keep talking about. More than Nick has. Yeah. Ha ha.

22:49
He's doing great though. He's doing great. That's good. He's in the pilot. He's in the pilot. I got so excited. Nick also in the pilot. Yeah, Nick is in the pilot. That was a very, I loved seeing him with sunglasses. Oh, in the- Yeah, it was like that cameo. Right when things went to hell. Yeah. Spoilers. Uh oh. Oh yeah. Conflict. I thought Nick was excellent though.

23:12
And finally, April 12th, one of my favorite days of the year. There's some, there's a little bit of controversy, whether it's the 12th or the 13th. Okay. It's national grab ass day. Sure it is. My wife's not gonna be happy that I'm promoting this because she's a middle school assistant principal and Nicole's going, Oh no. Cause a lot of, you know, kids like take this to heart and, you know, start doing your berber. Yeah. Grab my son. Yeah. Uh, there's a lot of.

23:41
Middle school girls gonna be upset with that day and boys. Yeah and boys. Yeah And teachers maybe even you never know The next day after that and there you have it we're gonna move straight into Trends in the metaverse getting to the real news here folks

24:06
Is it back to the old? Yeah. Oh, Nick. Was that the boing? Yeah. Was it? Oh, I like it. It's better. It's better that way. It's more iconic. I think so. All right. This is, these are for trends in the metaverse that you can't miss. Metaverse, Web3, NFTs, we're lumping it all together, even though I know they're different. Crypto trading to move to the metaverse says developer focus study. A new study shows that developers believe that the metaverse may become.

24:35
the most popular way to buy and sell crypto someday. The study surveyed 300 developers' thoughts and ideas about the metaverse. Since they will be positioned on the front lines of practically every development that takes place in the metaverse, their thoughts and opinions ultimately carry a great deal of weight. These are important people in the metaverse. In real life and metaverse. Yes, the survey shows that 57% of developers believe that metaverse will someday be the most prominent way to trade crypto.

25:04
but they also believe the biggest challenge will be privacy and security. Yeah. Oh! It's the biggest challenge. It is. Across the board, really. So we'll be using the metaverse. We'll be going into, you know, putting our goggles on, going into the metaverse to trade. That or maybe if you're gonna do it on Roblox or something, I don't know. So why though? Because it's already pretty easy to buy crypto. This makes sense though, because I just think of them as such comparable, like...

25:31
entities, forms, I don't know. It's like, well, yeah, of course it would be the most efficient way to buy cryptocurrency in the metaverse. I guess it's just like the, like, let's use Facebook as a proxy. Let's pretend Facebook becomes, it's already meta. Sure. Pretend Facebook becomes meta. Yeah, great prediction. Follow me along. I'm really going out on a limb here. Yeah, great prediction. But it becomes a virtual world. Yeah. You know, and

25:58
having to go into said world to trade crypto. And maybe there's some we're missing a step here, but like it just like you said, like let me just open an app and buy some fucking. Crypto. Totally. Of a clean base and just my crypto. Yeah, I can see. Yeah. So I don't know. We'll see. Starbuck's. Starbuck's. There we go. Starbuck's. You just so well and homeopathic. I did. Starbuck's. Starbuck's coffee. Sure. We'll enter the metaverse beginning this year.

26:28
CEO confirms the billionaire entrepreneur and CEO of Starbucks, Howard Schultz, announced in open forum that the company is planning to enter the NFT business before the end of the year. Even Starbucks has the best tools and collections to move into the new ecosystem, says Schultz. And I believe you do. So you know.

26:54
Everyone wants some caffeine. I want some real shit. You know, I need some coffee. Yeah. You know, like I get that there could be some collectibles. There could be some VIP experiences, mugs. But like I want some real coffee with Starbucks. Yeah. Like give me some coffee, some caffeine and one of those like breakfast sandwiches, especially those egg bites. Those egg whites are good. They're pretty good. Yeah. Yeah. Greer. Yeah, that right. Hey.

27:20
That was great. Sometimes I'm on it, sometimes I'm not. Mostly. Mostly not. But yes, Starbucks is entering the D&FT world this year. Good for them. Happy for them. I'm surprised they haven't already to be honest. Seems like a very Starbucks thing to do. Yeah, it does. Those hipsters. Along those lines, Coca-Cola is launching its latest weird soda flavor in the metaverse. Okay.

27:47
Can you taste it there? That's the question, right? Here we go. Coca-Cola announces a new flavor from its Coca-Cola Creations Department, apparently inspired by gaming. I say that because it's called Zero Sugar Bite. B-Y-P-E. That's the new flavor. Why would it need to be zero sugar in a place with no calories? Well, it's an actual flavor. Oh, OK. OK. But it's launching within the metaverse.

28:16
Again, we're really connecting the dots here. Specifically, Fortnite is where it will be launching before it appears in physical form in May. So you're gonna see this on Fortnite, maybe with your avatar, maybe you can have a Coke Zero bite in Fortnite. The Bevers and Spencer is working with gaming organization PWR.

28:41
in the creation of Pixel Point, a custom island built in Fortnite creative. I have to ask my son about that. Yeah. Many words. I'm about to get it. He does Fortnite. Those who enter Pixel Point can partake of many games that are themed around the Soda brand. That when asked about what it tastes like, the company describes it as having the flavor of pixels. So pop rocks. Yeah, right. Or like aluminum foil. Oh, right. Static.

29:10
I don't know. Foam would be foamy, do we think? Oh, I don't know. What do you think it tastes like? I'm into like a... Rainbow situation? When I hear pixels and I know they're saying like P-I-X-E-Ls, I went to pick like a... Pixie sticks? Pixie sticks. Well, that's like pixels to me would be inherently crunchy. So don't ask me why. I think, yeah. But... Rainbow something, right? Yeah, maybe. Because it's all these different colors. Skittles? Blue, red, green. Could be...

29:40
That would be a fruity co-brand. What did you call me? I look, the reality is all these media companies and these, you know, Coke, Starbucks, whatever, this is a trend. It may become reality, like full-time reality, not just trending. And so thus all these kids, all these eyeballs, adults included are playing Fortnite, playing Roblox, doing these things. It's the new channel for which to gain awareness.

30:09
That's all that's going on here. We got all these big words, but let's dumb it down for myself and everyone else. This is like the new place to get attention for your brand and everyone's kind of grabbing on. You know, land grab in the metaverse. Sure. Not ass grab.

30:25
Yeah, well, yeah, yeah, as long John Silver's got an NFT going or anything like that That that that I will buy yes that I will get some of those crunchies. Oh, yeah. Oh, yeah Yeah get down on that all day Hush puppies. It's wonder how we're gonna connect taste in the metaverse Do you know like are we eating with the goggles on are we gonna be like? hmm

30:52
You'd have to connect scent to it. Yeah, right? That's going to be the next frontier, sensory connection to the metaverse. Beyond the eyes and the ears. Right now it's eyes and ears. Sure. But taste and smell. Very Wizard of Oz of you. Thank you. I watch it every day. Yes. For three hours. Now, this got my attention.

31:19
You can drive this Lamborghini to Mars in the metaverse. The Mars House is with Aoki. He conjures up to describe his newest project, a Web3 collaboration with the automaker. Today they're unveiling the world's first NFT ever to be auctioned with a physical supersports car.

31:48
the last ever to be made in the coupe series of Lamborghini's Hollywood, revered Aventador's, Aventador's, which looked like silver bullets on wheels, except they're usually red, blue or yellow. When it's, this is way too many words. In other words, you get an NFT when you buy a, you know, a half a million dollar Lamborghini and you can drive it to Mars and the metaverse.

32:16
Sure. So you buy the car and you get the right to the NFT to drive the NFT car to Mars in the metaverse. That's what it sounds like, Christina. Interpreting my show notes. Totally worth it. No, I just... Totally worth it. It is. If you can afford a Lamborghini, I mean... Then you could probably... You're probably buying NFTs. Probably already have some NFTs. And Bored Apes. Whatever it is. Yeah. It's a weird thing. So creative. It's like...

32:46
Is it an incentive? Like if you're going to buy a Lamborghini, you're going to buy a Lamborghini. I don't think they're like doing a lot of month end events or whatever. No financing. Lamborghini-a-thon. Like you're going to buy it. Free NFT with every purchase. Oh, I'm definitely getting one too. That was the deciding factor. It's an impulse buy, but it's not driven by, I don't know, sales and gimmicks. Right.

33:10
It's more driven by I need a Lamborghini today to look cool. You're not going down there because they have balloons and like Papa John's pizza sit down and stuff. You're already going to do it. Yeah. Oh, Lord. Oh, boy. What are you doing? Oh, breaking it. Yeah. Moving on. It's fine. Chipotle, Chipotle, Chipotle. Let's Roblox players roll virtual burritos into real food. There you go. Chipotle's second custom experience on Roblox.

33:38
points to how marketers' early attempts on the metaverse could evolve going forward to deliver value for consumers and a strong crossover with the real world. The new activation ties in game activities to real world food in a way that delivers on some of the promise of the metaverse, which has quickly emerged as a favored digital landscape in which marketers can engage with young consumers, which is what I was just saying. By letting Roblox players roll burritos and earn in-game currency that can be turned into entree codes on the chains,

34:08
digital platforms, Chipotle is bridging the divide between the real and virtual worlds and providing value to consumers. It feels like Wonka vision, like in Willy Wonka when he sends the chocolate bar. That's what this reminds me of. A little bit. It is a little bit like that. Oh, you too. Hey. Clever. Nice connection there. I wanna know if you can fail rolling the burrito, like fiddle spirit. You know what I mean? You're like, oh. Too many ingredients, how did I not know? You have to pay more for your burrito.

34:37
You only get a negative code. You get a negative code. Would you walk in and be like, I didn't roll it like that. That's not what I, that wasn't how I did it. Yeah. Let me jump back there. Sorry. Can I, is this going to be like Mr. Dew, like you're making the, the, the burgers. Remember, uh, the arcade game? Yeah. The lettuce, you got to get an order like the cheese. Wasn't that Mr. Dew? Yeah, I think it was. Burger chef.

34:59
There's one called Burger Chef. Maybe. Gentlemen, you're dating yourselves. I don't know. It's a good arcade game. Excellent. Shut up. There was a Webkin game that sounded similar back in my day. But you get in on Roblox, you go into the Chipotle and you start rolling a burrito. Roll your asabrito. And if you don't bust it, you'll get a good discount. Hey.

35:22
That's not bad. Do you have to fill out like HR paperwork in the metaverse? You're like, you have to have an interview and like, Oh God. Um, medical or? Dental, dental. That's pretty cool. That's pretty cool promotion. That's kind of fun. Yeah. It's fun. I like getting anything on Roblox now because I like to watch my kids play. I like Chipotle. Adidas goes sci-fi with personality based metaverse avatars. Uh oh. In the latest example of a consumer brand embracing the metaverse.

35:51
Adidas Originals builds on previously introduced futuristic ethos for its Oswald collection with a new digital experience that allows consumers a deeper interaction with the brand. That's a lot of words. Adidas Originals, a subdivision of the broader athletic wear behemoth that's home to collaborations with designer celebrities and more allows you to further promote self-expression and style experimentation. Sure. So ethos in there somewhere. A personality based avatar. Yes.

36:19
Yes, curious. You really you don't call yourself. It's very Dungeons and Dragons. Yes, self-expression and style experimentation. Two words I love. Was that four words? Oh, I don't know. Two ideas. I get a lot of stuff from Adidas. Yeah, like a lot of stuff from Adidas, because I bought a bunch of Yeezys back in the day. By the way, there's a new drop coming out. It looks pretty good. They're the zebra looking ones. Whatever. OK. Yeah. We go that Adidas.

36:47
Factory Island. Yeah, yeah. Some shoes there. Yeah. So I get yeah, I get a ton of emails, notifications, and it's that what you say it was the creators, whatever the world collection or Adidas originals originals. Yeah. Yeah. A ton of that. So I should probably look closer at it. You need to go in to get your personality based metaverse avatars.

37:09
Yeah. Probably be like a block of cheese or something like that. It's just like taking the, what's the, uh, Briggs-Meyer? What's it called? Meyers-Briggs, yeah, Enneagram, all that crap. Yeah. Do we really have to get into that in the metaverse? Yeah, I'm going to start like filling in the bubbles. Like, oh shit. Virtual bubbles. Yeah, I'm like, god damn. Red for trash. I don't know that one. Yeah.

37:34
All I gotta say is with these brands, make it so we can all understand what the hell you're doing. Get your PR people to call us, use some real words here. Let's dumb it down a bit. Like I said, ethos was in there somewhere I think, and I'm not sure that that... Lots of ethos, lots of other things, but... It's like a student trying to reach a word count on a paper. Furthermore, therefore, in conclusion to, as I was saying previously, to state the thing...

38:04
This is interesting. Moving out of trends in the metaverse.

38:16
Miller Lite is emphasizing its taste with new beer flavor drops. Saw that. Haha. Saw it. This is really fun. This is a choice. I like this quite a bit. Miller Lite obviously always talks about how.

38:30
Great taste, less filling. Hey, I remember they're like hack-a-londly, obviously. We just ate ourselves big time on that one. Big time. Do you remember that? Great taste, less filling? I know, I couldn't drink that. But they pretty much promote that they have light beer, lower carbs, but they actually still have beer flavor, which I tend to agree they do. And that most beers taste like water, like Ultra and how dare them.

38:54
Talk about Ultra that way. I write. I know. But yes, I was not next. I still haven't tried that. But now it's taking its approach to the next level, creating a liquid product that makes other light beers taste like Miller Lite with the beer drops. Yep. I like this. What? This is a great idea. This is so smart. Is it like malt or what? I don't know, but I just like it. Quite a bit as a marketing play and just playing up. I mean, I assume you could put them in other things too.

39:23
Yes, you could. You know, like if you were baking. But I don't know if you want like, I would want like my soda to taste like beer. I want like, I think more like bacon, like if you make beer bread, you know? Sure. Something like that, or a marinade. What if you put it into a Miller Lite, would it like explode? Flavor explosion. Explosion, like you die? Ah, that's too much. Too much. Oh my goodness. I really like it. Put it in sparkling water. It's a lawsuit.

39:46
That could be something. Calm down. You can have a lot of fun experientially with this play, obviously. Sure. Like having, you know, like pop-ups and. No alcohol in it, right? Is this flavor or is there alcohol in it? It's just flavor. Just beer flavoring. Beer flavoring, yeah. Let's shoot it. Because you drink it for the taste. Yes. Shopping reinvented, L'Oreal. Eyes impulse sales on TikTok. OK.

40:11
Is there impel sales from TikTok? I don't know what you think. If there are, it's in the cosmetic community. Yes. Selling on TikTok is fast becoming as important for marketers as advertising on it. Just ask L'Oreal. It's gone from letting fans purchase certain products from brand pages to sponsoring one of the biggest trends on the app. Hashtag TikTok made me buy it. Yeah. Is that a thing? Yes. I don't know that one. Traders use a hashtag to show off purchases they've made because of something they saw on the app.

40:41
And I know like with, I mean, obviously my algorithm is going to be a lot of cosmetics. But if it's talked about on TikTok, it is sold out everywhere. I mean, it's, it is insane, especially if it's a, if it's a drug store product and it's a more affordable price point, it's gone. It, and I was thinking like, I live in Greenville, surely, surely not. And I mean, gone. Yeah. Like drug stores, targets, it's ridiculous. They don't have that. So this is very smart. For males, I don't feel like.

41:11
Hmm, not really. I don't maybe like some, you know, ax deodorant or something. But a guy's not like, Hey, this smells just like Dior Sauvage, but it's so much cheaper. Oh yeah. A little bit different. If I had a nickel for every time I said that, I will say I've made a recipe off of TikTok. So, but that's, I don't think I've ever seen anything on their road. I've followed some workout programs and stuff. I don't, I haven't bought like merch. I bought something off of Instagram that I saw, but that was like a brand and like,

41:40
Was it worth it? I don't have it yet. So yeah, so I made a little bit of a mistake. So there's a show I like. Just a little? Yeah. Please go on. My wife was very happy. There's a show I like, it's called People Just Do Nothing. I think I've talked about this before. It's a British show. It's about these guys that have a pirate radio station. They just put out a movie, it's called Big in Japan. Guys, look me up. No fucking way. But I bought a shirt.

42:06
It was like, I think, $19.99 and then $15 for the shipping or whatever. But guess what was not next to that is a dollar sign. So what was next to it was either pounds or euros or something. And so that was about a $50 t-shirt I bought. You do have a lot of t-shirts. Yeah, that conversion rate goes up with the pounds. Didn't think about that. You got pounded. I did, right in the wallet. Right in the wallet. Yeah. Oh, I was like, hey, did you buy something for $50? I was like, oh, shit, I guess.

42:34
I guess so. Yeah, I just got the tracking on it today. It's coming from England, so I'll wear it. It's not even that fancy of a t-shirt. I don't even know if I'll have it by next week. It's true, across the pond. True. So, yeah. Thanks everybody for watching the Radcast. Cool story, bro. Cool story, though. Good reaction, thanks guys. I did like this. Netflix actually added a short ass movie category.

42:58
I saw that. I'm pretty sure I saw that. Oh good. Netflix added a short-ass movie category in response to Pete Davidson's SNL ode to movies shorter than an hour and 30 minutes. That was very funny. Netflix quote tweeted this SNL rap on Twitter casually saying, good idea, and linking to the new short-ass movie category on Netflix. That's so funny. Did you see the? I didn't see the original. It's so funny. There's a lot of earnest stuff in there. I think Simon Rex maybe is in it at the end. Okay. So, yeah.

43:26
I like it. Good times. I'm full of fucking great stories. This is going great. It is a short ass movies as they have the the Wee Man documentary in there because he's it says not so tall. Said Zoolander, Death at a Funeral, Monty Python and the Holy Grail, Midnight in Paris and a whole lot more. It disappointedly lacks some of the titles mentioned in the SNL skit like Driving Miss Daisy, The Lion King.

43:54
and others. Ernest, they named like five of the Ernest movies. Ernest Goes to Camp, Ernest Goes to Jail. Ernest and the Army, those movies are so good. Ernest is so good. So good. I used to go see him when I was a kid all the time. All the time. Oh my word. He was actually from Lexington, Kentucky. Jim Varney. Yeah, making some sketchy. Making some sketchy, boy. I knew I'm taking to trivia next time. Are you gonna? I'll go. Look, I love trivia. Don't play with my heart like that. I'll fucking go to trivia. I'm gonna go to trivia. I'm gonna hold you to it.

44:23
Let's do it. Lastly, Hulu taps emerging artists from across the globe to reimagine its classic logo. Independent creators from every corner of the world were given free reign by the streaming titan Hulu to come up with their own takes on the brand's classic lime green logo. It's just like lowercase letters, right? Isn't that what it is? Yeah, and if it's already an icon, this is where I struggle sometimes with rebranding. Like at what point...

44:51
If it's an icon, why is Hulu need a rebrand? I guess so. Is that their problem? I like Hulu. I do too. Yeah, that's cool. New season of Atlanta is out on Hulu by the way. Yeah. It's excellent. It's a great show. I've never watched Atlanta. It's really good. It's excellent. It's very different. Yeah, it's excellent. Donald Glover. Childish Gambino. I do like Childish Gambino.

45:15
I do. I know. That's what I fucking said, right? He was agreeing with you. Oh, my God. Breaking things. Yeah, I don't. I like like crowdsourcing and like the notion of what they're doing here. Yeah, the need and purpose is a little unclear. Totally. Other than just doing it. It's a neat idea. I don't like when like a my God, Bob's Burgers did a.

45:40
episode where they had a bunch of different people draw it in a bunch of different styles. Like each scene was different. It was just like, it was cool, but it was like, I don't know what the episode's about. Like it's distracting. So story number three. There you have it. Yes. There you have the stories of the week. Any final words? Christina? I got nothing. I think I've said plenty. So many stories. That's all that there is to say. Riveting. Hey, don't forget folks.

46:04
Branded Bills, BrandedBills.com, new Radcast hats. Yeah. Stop thinking about it. Just do it. Just do it. Just do it. Just do it. They're dope. And follow Up and Coming. Yes. Just do it. Up and Coming. Series slogan for just do it should be the slogan for. That's really smart. I think it's new. Yes. Lots of opportunities here. Lots of opportunities here. Trademark. Thank you very much. When's your play? Ah, good question. We open April 22nd and we close May 7th. It is going to be fantastic.

46:34
I'm very proud of it already. I guess we'll see. We will see. You should, you should come see it. We'll see, I'm gonna write a TikTok review. Okay. During the, during the, TikTok made me do it. Exactly. Well, you know where to find us, theradcast.com. Search for all of today's content, including grab-ass day. Grab-ass day. Especially grab-ass day. And melted cheese. Yes. And hey, if you're out there searching for the metaverse, it's another platform, it's another medium. It's not complicated, folks. It's gonna get complicated,

47:03
Don't let us scare you with all the words and all this PR stuff. Think of it as another medium, another channel to get attention because that's where a lot of the future buyers will be. I'm Matt Ryan Offord on all the platforms. Follow me later. I'll show you how to get a free Radcast hat. We appreciate branded bills for all their support. Radcast 20 for Joe Hamric, Christina Yasi. I'm Ryan Alford. Until the next time, we'll see you on the Radcast.

47:29
To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.