00:00
The Pringles has launched its first refresh since 2018 with a new mind popping global campaign as the ad ramps up the use of humor. Chips that hug your tongue.

00:13
Okay. I'm waiting for the humor. Yeah. Waiting. Any day. You've seen the app Cameo where you get stars, play videos for you. They're going beyond celebrity videos with NFT membership. It's almost funny like how every brand it's like NFTs metaverse. Everything's NFT now. As a man that has four kids, runs four businesses pretty much now and wants to show my wife appreciation and love.

00:43
does put like yet another day like, like to go that this day has to be the day.

00:56
You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, February 11th, 2022. Welcome to our weekly marketing and news. I'm joined by my...

01:17
Lovely co-host. I was wondering what you're going to say. I appreciate that. You love. Hey, it's Valentine's Day next week. So you're lovely. I feel lovely. Yes. Yes. How's it going, Joe? It's going great, man. That you know, that brings up a good question for you. Are you prepared for Valentine's Day? You know, I get I am prepared. I'm going to be buying my card today. Sure. And then we're going to Turks and Caicos next week. You are. And we are taking the kids, but we leave the day after Valentine's. So.

01:47
or two days after. So, number one, it's a Monday night, we have all the kids and we're packing. So I get a little bit out of, we both get out of needing to do something. So we'll do something, I don't know, when we get Turks or something. We'll give each other cards, I might take her a flower or something. Sure, sure. The card thing is pretty much what we do. Yeah. Honestly. Dinner, cards, something. Yeah, it depends on the day of the week. And Monday's like, yeah, bomber. Exactly.

02:15
So have you been watching any of the Winter Olympics? I have been watching the shit out of the Winter Olympics. Really? Yes. I ask a lot of people that and it's like fewer than you'd think. Some people were like, I didn't know they were going on. Really? But I've been watching them. It's a welcome distraction. I kind of like it. Yeah. It's like, all right. I think I might even like more the winter games than the summer games, like as the overall.

02:40
Overall, like balance of the of the things like because I can sit there and watch some luge. Yeah. Oh, yeah I can sit there and watch Downhill skiing is dope the downhill skiing of the snowboarding. Oh, yeah flipping I can get into the speed skating even a little bit. I'm always waiting on someone to fall. That's Oh god, you're right on top of each other

03:02
I thought you were going to slice somebody's leg with one or they're going to fall. How do they not do that? Well, no, I'm like imagining me hitting the same after one lap. I'm going to stand up probably. Yeah. What is your favorite event? Except choose one, just one favorite event specific. I like downhill skiing a lot. That's exciting. And then I do like.

03:26
the big air jump stuff. Sure. Quite a bit. I'm not giving you one, I'm giving you three. Yeah, that's a lot. And then the snowboarding, like the half pipe. I like that. I liked it quite a bit. So I, my favorite is when they race on the snowboards and there's like four of them.

03:39
That is pretty exciting. They crash into each other so bad. It's so bad. I mean, I was going to say curling, but. Sure. Well, that's Nick's favorite, I think. I'm a good sweeper. Like, are you? I have to ask your wife. How's Ryan at sweeping? He's a good sweeper. I don't think I've touched a broom. Is it a really, or just a broom that they use? It's a special broom, probably. Is it just trying to like rough the ice up so it stops?

04:03
I thought I was trying to make it go faster. It's the opposite, right? Make it go faster. You're trying to make it go faster, right? You have no idea. Nick has no idea. You're just trying to make it go faster. Yeah, I think so. I've been enjoying it. The guy won gold in the figure skating the other night. Sure did. But Johnny Chin? Nathan? Nathan Chin? We should know Americans that won a gold medal's name and his last name is Chin and he's a badass. He does like.

04:31
quadruple, I don't know what's like all over the place. It makes it, he does, he spends four times better than I'd spend once. Oh my God, yeah. On the ice especially. No, I might. I'd like to see you do a double axle, triple lutz. No, I'm gonna pass on that. As you know this, as you get a little bit older, a fall on the ice might not be as pleasant as it once had been when you were younger. Yeah, ice is hard. Read my lips.

04:58
No. That's what I think about falling on the ice. Yeah, that sucks. It's no good. How's the week been? Been good. Busy. This is the time of year where you got soccer and basketball and et cetera.

05:13
all coming together. I'm just driving everywhere. Yeah, me too. I got tonight. I've got swim team and basketball season just ended. You've got more kids going. Oh, yeah, I do. I'm like a basketball team for four boys. Swim team going soccer starting, basketball ending, and beer drinking starting. Yeah, right. Give me a cold one. Put a thermos on the way. I've never done that, ever. Nope. Never. Wouldn't admit to it. Wouldn't ever.

05:42
Yeah. Only way to make it through. Yep. Um, not because I don't enjoy it, but you know, I kind of get bored. Like sitting there watching swimming, especially practice practice swimming. There's very few things like I could even watch practice basketball, you know, those scrimmage, some things. And then I coach one and you know, obviously that's interesting. Cause I'm in the action. You'd have to be. Yeah. Thermostates home for that. But, but watching swimming.

06:09
No good. Very boring. I would even watching swimming competitions, although it is your child. So but there's a lot of races that your child is not in. Yes. Correct. A lot. And it's probably hot. Swim teams are the worst. It's probably hot. Three hours in between races. Get out of here. Blow my brains out. So that's not me. Literally. Yeah. It's not fun. No. I remember my parents having to do it. I have a new appreciation for them. It's like, oh, I there's

06:40
two weeks and I was like I hate this so much I'm quitting. Yeah I know. Have you been following all the Joe Rogan stuff? You know. I do. I know. You know my biography so well. I do know. I do. We grew up together. Yeah well true. I have seen the Joe Rogan thing. He is in hot water. Yeah.

06:59
Yeah, I mean that's the bottom line. It was kind of bad before and then when they put together that video It was a bad look so we even said it is like this is a terrible look. Let's just come out and say that we

07:12
last week or week before were like, he can say, you know, we, we, we support him saying whatever he like, it's free speech, but not that. That's the one where you don't. And I hadn't, I don't listen to his podcast enough to know or aggregate in my mind every time he had talked about that. So, um, that was not right and stupid. And it's like, I don't even know why you go there. Understand here. Why, why? Yeah. And obviously it was, it wasn't all like.

07:41
this past year or something. Was it like over time? I think so. How many times he'd use certain words and things. So it's like, all right. That's a career killer, buddy. Yeah. I don't know. Well, you probably make more money to go on another platform. Maybe not for him. Yeah. Like KKK. Whatever. Yeah. Idiots RS. Yeah. No, I mean, I thought his apology was okay. I mean, I don't know what you're going to say. I mean, but I thought he was contrite. He seemed like he meant it. Yeah, he did. Yeah.

08:10
So it's and like, look, I wouldn't want people aggregating out of context comments that I've made my entire life, but I can say sure, with absolute certainty that no one could put that video together on anything I've ever said. I don't think that anyone has ever recorded me saying anything or anywhere near that saying whether they recorded me or not. I've never used that word to that degree. Sure. I might have stated it in a.

08:35
discussion of like factual stuff. And even when I did that, like once, I was like, I probably shouldn't say that word. And it wasn't even like in context of that. It was like, okay, you know, cause you say it and you're just like, all right, there's no reason to say it. There's no reason to. Yeah, like there's especially, especially now.

08:54
as time changes and people get more progressive and you realize things are dumb as shit. Exactly. So anyway, but I do still support his ability to talk and have free speech, but it's just, you know, I don't know. It's so easy to not, hey, look at me. Look, everybody, I'm not saying it right now. Yes. And I can. It's super easy. You could be a contrarian without talking about this shit that just.

09:21
I don't know. Yeah. Anyway, look, Nick's not saying the N word right now as well. Yeah, he's not. Look, good job, Nick. It's good. It's easy. Good. It's very easy. But anyway, on on the business front. So Facebook stocks been taking a beating the last week. Has it? Yeah, their daily active users has been stagnant. They're not growing anymore. But I do have a trick.

09:43
Well, trick trick to Facebook, a trick, a little bit of a tip tip and a trick. Sure. Because here's what I've noticed. So if you're out there listening and you're on Facebook ads, typically the effectiveness of Facebook ads over time has been going down. Sure. Costs go up. Effectiveness goes down a little bit. And I'm just not over. I'm not saying they don't work. They absolutely do work. But because the crowdedness of the platform and more and more people running ads, right, more and more attention on different things.

10:13
So thus it fights for how effective your stuff is. I will say there are little troubles lately. They've, they've, they've jigged the algorithm to where it's actually more effective right now. So if you're out there running Facebook ads, I'd pump your budgets up. Yeah. Because I think they've, they took a little bit of bath on, on Wall Street and with the stock. Sure. I think they're wanting more people to come on the

10:41
You know, there are people that run ads, that want to run more ads because people are kind of falling off. Yeah. And I think it's short term. You can get a better value right now. At how long until Facebook? Like expires, basically, like never. You don't think so? Because because young people think it's an old person's platform. Well, let me say never. OK, but I think if they do what they want to do with the metaverse. Sure. That's their attempt. That's their attempt at.

11:10
the youth and if that can become. Get hold and it's a big if I don't know, but if they, but they have enough money to make it come to happen if they play their cards right. Sure. To develop a platform in a way that, you know, younger generations want to use it, start to mainstream it. And it also helps when the parents are still on it, because then they authorize the kids to use it. And so I don't think they're out of the game by any means. But but.

11:38
Admittedly, yeah, fewer youth are on it, but there's still a lot of 35 to 65 year olds using Facebook. Sure. And even like Facebook groups and certain things that even if you aren't on your feed all day, Facebook marketplace, there's just reasons to go into the platform and they're catching you with ads. And so thus they're selling. There's a lot of viable business within Facebook that may not be scrolling through the feed like it used to. Sure.

12:07
That might that that use of it's changing. Yeah, it's going to be a different or using Facebook Messenger. You might not. I know people that don't ever go on Facebook, but they use Facebook Messenger all day. Hmm. So, yeah, I'm not saying it's a majority, but there are people. There are people that do it. Yeah. And so and you know, it's you know, it's in Facebook Messenger, don't you? What ads in the feed? They have ads in your Facebook Messenger feed. Really? Yes. I haven't looked at it in a minute. So it's they're going to get you one way or the other.

12:37
Yeah, too big. They're too big to me. I will say though, if you're on Facebook ads, bump your budgets up right now. In the short term, you'll get more value. Right now. That's your tip of the day. Do it right. Stock tip ad tip of the day. Um, it's been a good week on the rad cast. Jared Johnston country music artist, number one hit maker and just a cool mofo was, uh, on, on Tuesday. It's been one of our most popular guest episodes in a long time. I've looked at our numbers. We've had almost.

13:04
30,000 downloads. Oh, wow. In three days. The one episode. Yeah. Wow. So we're up to now, and I appreciate everybody listening for this, we're going to hit 200,000 downloads in February. Really? We're on pace for that. And that's this and the other. Yeah. Like total, total down, yeah, the total Radcast, total episodes of any episode. Yeah. Whether guest episode or this news episode. Yeah.

13:28
That's exciting. We had over 110 last month, but we're on on target to almost double it in February. Are we famous now? That's the question I have. Read my lips. No. Darn it. I know. I thought. But we do appreciate everybody listening. Hope you're getting a lot out of it. We're going to keep trying harder to make it even better. Yeah, I mean you give it your best. We can only go up from here. I think the whole place to go is up. Yes. Yes. Yes.

13:58
Next week, officially, I think I mentioned Don last week and I may have been out of context. Don Yeager, Sports Illustrated writer, speaker, all around motivational guy. Yeah. Don's great. He'll be on next week. He wrote a great story on Walter Payton, right when he was Walter Payton asked him to kind of tell the story of his final days. Really? And he was with Walter Payton. He talks about that. Wow. I don't think I mentioned that last week.

14:25
You really want to get a copy of that, of his book and his story around that. And whether you're a Bears fan or not, but Don talked about that and that experience. But a lot of great insights from Don Yeager next week. And we had this week recorded Heidi Cortez. She was really cool. She's an entrepreneur now. She has a long history in media. Otherwise, she was on the Howard Stern show for like six months. Really?

14:54
She did bedtime stories on on board. I know she's she's left that in the past and she's she's a beautiful woman. Sure. But it was just it was fascinating, you know, how she levers that into success. And now she's like got three or four businesses. So I don't bring that up to slight her acts to give her a lot of credit. Right. For how she transitioned and just use that as a bouncing point into stuff. But you got to start somewhere, buddy. Yeah, exactly. I mean, and she wasn't as scared to like, you know.

15:24
Take the moment and run with it. Good for her. Yeah. So, uh, that'll be out in a few weeks. You don't ever let me meet those people. I feel like I feel like I'm isolated from celebrities. Keep you from, there's a method to the madness. Yeah, I'm sure. I'm sure there is. Oh, without further ado.

15:44
It's time for another absurd holiday. There's no shortage of dumb things to celebrate. The Redcast social media holiday segments. Yeah. Yes, Friday, February 11th, we've got, I mean, it's a lot of days. Highlight of my week every day. A lot of days, it should be. It is. I don't have a lot going on.

16:06
There's a one, two, three, four, five, six, seven days in one on today, the 11th Friday. Good heads up. I want you to start by getting out there and celebrating. Don't cry over spilled milk day. All right. That's, Hey, I won't. Yeah. I can pretty much guarantee. I won't. What, what would you, what's that analogy over don't cry over spilled milk? Uh, yeah, my, I used to hear that a lot when I was a

16:32
Kid, I guess once something bad happens, it's over. Move on, right? Yeah, like just clean it up. Clean the shit up. Yeah. Clean the shit up. Stop crying over it. Just get it cleaned up. Yeah. I don't need your tears. Just fucking execute. I'd appreciate everyone not spilling anything and making me cry over it before the day's over. I'm trying to think of what could be spilled that I would cry over.

16:53
My kids spill everything. Oh my God, dude. I mean, dude. I didn't want to talk about that. Hey, look, my wife would tell me I kind of spill shit too everywhere. I'm like, I'm not.

17:03
My wife would make me out to be an uneat freak. I'm neater than most guys. Sure. But to my wife who's type a OCD, I'm on unkept, you know, like, and so, uh, and I'm not, look, I know who my friends are. Right. And let me tell you, I am a neat freak compared to them. Sure. And especially you. Yeah. Oh yeah. Oh my God. Yep. But, but in all seriousness, my kids do spill shit everywhere. My adult daughter.

17:30
We're going to go adult because she technically I the number of times I've seen her drop a huge drink. I don't even have enough fingers to count it. Movie theaters, restaurants, the house boom everywhere, dude. Do you cry over it? No, I laugh over it. You know, who cries over it is the people that work where we are. Usually, I'm like, yeah, guess what? Got to get that up. There's 44 gallons of Sprite on the ground. Now you need to grab a.

17:58
The small the movie theaters like, you know, like you can't get your hands. I have a vivid memory of watching slip out of her hand and just slow. Regal Regal Cinemas. Yeah. Good times. It's also National Guitar Day. We have guitars in the room. You have two guitars. You know, play jingle real quick together. You know, I don't play guitar. I'll play for you. You play. I'll play. Maybe next time. Next year. We'll celebrate it. It's also National Inventors Day.

18:28
Did you invent me anything today? I didn't. I didn't know. We really only find out about these things day up, so I didn't have time. Okay. I thought maybe time change or something. You know, like something cool. No. No, no. Did you say time share? Yeah, time share. Did you invent time shares? I wonder who did. Yeah. I don't know.

18:46
Everybody hates him. Oh my god. Oh, I see is a lawyer commercials on TV for timeshares getting out of time getting out of time Sure, why does anybody sign up for a timeshare anymore? Yeah, people know it sucks. Do you have a time share Nick? I don't want to offend you. Yeah, you would know he does he timeshare my Merle Beach Pavilion. He does He's on there shagging he is He is a shagging national champion national champion. Yes, he is. No, yeah

19:12
He is. From when? Let's not make it up. I don't know, you had in college, right? But then like you're still in it. He's still, once a national champion, you're always a national champion. Okay, sure. Sure. National champion, Nick. Yes. He doesn't talk about it. No, but he should. It's cause he doesn't turn his mic on. Oh, that's why we don't turn his mic on. He has the option. I mean, there's mics. He doesn't. Oh, national shag day. We will.

19:34
We'll get Nick to do a shag dance. Had to bring a partner in though, or you. Nah, well, let's find somebody else. Yeah, that'd be better. It's also national- No fan's Nick. Make a friend day. Oh. Hug a cop. Any of the one with the boys in blue hair today. I mean, yeah, okay, make a friend. I don't think I'm going to. I might do it. I might go to the drive-through, like Subway or something. Sure. Make a friend. I have enough friends. Yeah, yeah. Maybe too many.

20:04
Yeah, you know what I mean? Maybe. This guy. Yeah. Poor Nick. Oh, national champion, though. National champ. I mean, I'm not even making fun. That's seriously impressive. Hallelujah. We'll have to do a show about that. National Peppermint Patty Day. OK, today, the character from Charlie Brown or. Yes, that's the candy. OK. Yeah, I like Peppermint Patty. They're OK. They're OK. It's not like a favorite.

20:30
I sure like I'd so little chocolate candy now that if I was choosing It's gonna be so far down the line that I'm really gonna have it. It's like one of those if I go to like You know my my in-laws and occasionally she'll have like oh, yeah, like a bucket of or a little

20:47
candy tray older and if I'm like starving and lunch is taking a little tongue a little too long to make yeah there's a peppermint pattern okay hold me over yeah or seven yeah you were the commercial they used to have where you they'd bite into them and they'd be like skiing all this oh yes that was good I like those yeah they should bring those back for the Olympics probably it's national white shirt day now fuck we all have every dark shade on yeah

21:15
Alright white shirt day. We tried finally today Friday February 11th is national no one eats alone day Well probably will be eating alone I'm definitely gonna have lunch by myself my dog will be there I guess So I guess technically and that's someone something so sad Okay, Saturday February 12th moving on international Darwin Day

21:43
Like Darwin is Charles Darwin. No, no. Father of evolution. Well, sure. I got it. Well aware. I don't what do you do, though? Uh, I don't know. Go to ancestry dot com. Sure. They say they say that what they say the Darwin Awards are like when people do stupid stuff and like get killed or hurt or something like that. Maybe it's that day. Yeah. Watch some fails on YouTube. Yeah. I don't know what was that.

22:07
Well, like you're stupid. Like that's where they say the Darwin because you haven't like technically evolved. Yeah. Yeah. It's not a great analogy. You just know what's the next one. Did you say? Yeah. National freedom to marry day. I, you know, for, I mean, I guess maybe it didn't say it and get this context in my show notes, but maybe in, I don't know, same sex L L B. GTQ. Yeah. GTQ plus, you know, thing.

22:36
Whatever if you want to marry Mary, I think it's already the thing right? I think it is some states No, it's not but hey, whatever it is. Just if you want to marry you know, yeah You go Mary Mary you want yeah, where what you dig mayor where what you dig national plum pudding day sure

23:02
I'm gonna really get it down. There's I don't I don't want any plum pudding like anywhere Who needs plum pudding? Uh, is it a Christmas thing? February 12th plum pudding pass pass February 13th Sunday mm-hmm Galentine's Day Sure, all the girls get together Galentine's the gals get together. Well have the party. I think it's for all the

23:31
You know, lonely, lonely, Spencer's. Yeah. The girls that hate men and they get together and talk about how they hate men and they're glad they don't have one. Sure. It'd be a good place to pick up chicks though. Yeah. I'm going to be at the Galentine's party. Yeah. Where's that Galentine's party again? Yeah. Uh, I don't know. Yeah. I don't know either. It's the mail, the mail review. Mail hustler. Yeah. Las Vegas down at the

23:59
Gallentowns party convention center. Yeah, sure. Yeah The sex toy convinced it sure sure. Yeah, that's yeah, I'm gonna head out there. Yeah, secondly, it's national dildo. I know To go to Gallentown's I'm sure there is a day though. Probably it's not tomorrow. No or Sunday It's national get a different name day on Sunday. Okay

24:22
Like a nickname or... Meta world piece. Sure. We'll run our test. Or... Yay. Kanye. He kind of... He's used this quite a few times. Sean Puffy comes. Diddy. I don't know, Diddy. Prince. Yeah. God rest his sakes and soul. Yeah, I know. Just a sign. Yeah. And it's also National Cheddar Day on Sunday. Of course it is. Yeah. It's Sunday.

24:49
Super Bowl Sunday. I'm going to have to last one on your partnership in the first. But you know, hey, Cheddar Day, National Cheddar Day is on Sunday and it's National Tortellini Day as well. OK, I like Tortellini. So it's like a Valentine's Day fighting with Super Bowl. You know, oh, gals, I want to move on to a different day. Yeah, I guess it's safe to go out. If the girls wanted to go out and like, yeah, they're not going to see a bunch of dudes, probably. Yeah, they'll be watching Super Bowl.

25:19
With cheese on their face. Yeah, total eating's in their mouth. If the Packers were in it, it would be like a weird perfect marriage of Cheddar and Super Bowl. Yeah, right too bad. Yeah, they suck fucked it up And there you have it Yeah

25:47
Monday is Valentine's Day, so we'll throw that in, a little bonus extra. And just in case you didn't know, it's cream filled chocolate day too on Valentine's Day, on Monday. We didn't really have time to get to them, but you know, we're going to get to them. I mean that one actually makes sense. It does. Sure. Trends in the Metaverse. Time's a-ticking, we got to get to these trends. Yeah. Hub!

26:16
Company at an insurance broker. Sure. Becomes the first metaverse ready insurance broker. Insurance in the metaverse. Look, we were kidding around a couple of months ago about all the bullshit that was coming in the metaverse. Yep. This one didn't, we didn't get there jokingly, you know, probably meta lawyers, meta masseuse, right? Meta insurance agent. Here it is. What are you ensuring? Ah, you're

26:43
real estate and the metaverse. Challenge insurer hub has announced that it's preparing for a shift to the metaverse with the aid of investment in VR devices and hybrid onboard infrastructure. The insurance brand, which was founded in 2019, has been regularly hosting meetings in Oculus's Horizon workrooms via the company's investment in VR devices. Well, that is a lot of words, wasn't it?

27:09
Yeah, it is. In other words, they're really they're preparing for the metaverse by having company meetings in video games. That's what I read there. So I go back and forth. Would that be cool or would that just be stupid? Like if right, like if like you were like, all right, we're going to have a meeting. Everybody put on your fucking deals. But what this really boils down to is if you want to put on your VR headset. Sure. To have a meeting with your insurance rep.

27:38
You can conduct that meeting in the metaverse together. OK, so maybe you can play like a little virtual basketball. Yeah, yeah, exactly. Sure. Be like, hey, I could save you a lot on that plan. Yeah. And be like, well, can we get a little game of Roblox in real quick and then bounce back and signing some deals? Circle back. Yeah. And then once you fall down, you can't get up. And then you like, oh.

28:00
In the metaverse. You got a lot of problems. In terms. There has been a... So you... Sexual harassment cases in the metaverse. Yes, there was. There's like a couple of them. Yeah, I'm not going to use the term for how it was described, but... Sure. But back to those things you just... Don't say. Better not to say. Yeah. It was quite the story. Yeah, quite the story. Interesting. It's hard to wrap your head around a little. Yeah. But I don't know. She needs to call her meta lawyer and get her midter insurance agent involved.

28:29
Call the meta police as well. Make a statement. Yeah. In other news, uh, Gucci is doubling down on its commitment to the metaverse. Gucci shock. The designer clothing brand announced on Wednesday that has bought an undisclosed amount of virtual land on the decentralized blockchain game. The sandbox. Sure. Excuse me. I didn't finish that thought. Decentralized blockchain game, the sandbox. It's all central. But sure.

28:56
So in the sandbox and Gucci will create themed experiences on the sandbox inspired by its Gucci vault platform Which lists items like Gucci themed NFTs and vintage bags sure well There that is I don't

29:19
I don't do you own any Gucci at all? I bought some of my wife. Yeah, that's what it's it's it's more for ladies. It's a little. Yeah, I think it and and like ultra boxers. Yeah. Yeah. Like I can't pull off Gucci, but like it's new. It's I think they do have some they have some men things, but it's mainly women. Sure. Sure. I don't know, man. This stuff is I get that again.

29:44
This is a dead horse. We're not fighting that stuff's moving digital and our kids like it, but all this stuff, it just feels like PR, you know, like to talk about it. Is there, so the land.

29:56
or real estate, is there a finite amount or can you just, is it just, you would think they could just keep making it right. Right. And that's what I don't understand. Why is it worth anything? Uh, that's what I can't wrap my head around because you know, Snoop Dogg puts up a house somewhere you want to be next to it, but could he just put it out? Yeah. Well, yeah, you know, well, gin and juice. Yeah. Fair enough. That's the worst thing. So it's a pretty gross drink. Yeah. It's a pretty gross. Yeah. Really? Yeah. You know, but I can think of worse people to live next to, but sure. But at the same time, he could just buy another house down the road. Like.

30:26
It's not his only house if they people have like five houses in the real world. Yeah, how many house are they gonna have in the metaverse? 27 How do you monetize that? How is it gonna be? Worth it You have to sell it to somebody else. It's called inflated valuations. Oh, Joe. Okay. I'm talking about that another time. Yeah It's uh, it's all a little bit of bullshit right now. It's kind of like a long term. Maybe not right now

30:53
It's all speculation. Late 80s, early 90s baseball cards? Yes. Yeah, exactly. Right? Inflated value. Inflated value worth nothing now. Sure. Because they made too many of them. Too many. I thought this was interesting. Former Twitter and Microsoft executives are building a classroom on the Metaverse. So class on the Metaverse. The second one, okay, they're making a couple experiences, but the second one is where one will use a VR headset to be in the actual setting.

31:22
sitting in the classroom, having friendly conversations, interacting with avatars, and having a teacher teach in front of them. So somebody found a way to make the metaverse boring. Yeah, like school video game. It's essentially saying, well, I want to do Xbox in the metaverse but go to school. Instead of playing Fortnite, I'm

31:46
having to sit here and watch my teacher and learn about throwing like periodic airplanes at the teacher. Cutting metaphors, Meta spitballs. Yeah. Oh yeah. Yeah. That's a yeah. I don't know. I don't know. They made it boring. Former Twitter and Microsoft executives. Well, they're probably boring people as well. No offense. Yeah. So there you have it. Trends.

32:15
in the metaverse.

32:22
Yeah. Unnatural ending. Mike off. Yeah. You know, it's not, yeah, it's not great. It's how we do it. It wouldn't be, if it was too polished, it wouldn't be as good. Wouldn't fit. Yeah. No. So anyway, the Pringles, the Pringles has launched its first refresh since 2018 with the new mind popping global campaign.

32:49
Campaign kicks off with an ad with a narrator that claims the consumers were made for Pringles after showing how the chips have the rough, have the rough shape of the universe and a human tongue. This theory is then endorsed by Charles Darwin. Okay. Okay. As the ad ramps up the use of humor chips that hug your tongue.

33:12
I'm waiting for the humor. Yeah. Waiting. Any day. It is kind of the shape of your tongue when you think about it. Sure. You know, you get that flavor explosion. You can make the duck lips with it. Yeah. I kind of like, I do like stacking some flavors. Sure. Pringles are good as shit. I know. Let's be honest. It's like, but the thing is I end up eating like...

33:33
three fourths of like of containers. Yeah, that's the problem. It's like, so good. It's like you start eating. Well, I always have a couple. Yeah. And then like three minutes later, it's like half, you know, you like fucking hand in the thing, a hand stuck, big hand stuck in here. I'm like getting Nash to come over and dig some out and like Nash, can you get some of those? And he starts eating them and then he wants the rest. It's a whole thing. I get like two more. It's a vicious cycle. It really is. I do though, like me, like a little.

34:00
Pizza Pringle with you know, oh, yeah, do our cream and onion or something. You're so good They have the hot ones now, too. Oh, yeah, they're good. Yes Anyway mind-popping. Yeah, maybe Pringles should be get on board the Radcast they need to get uh Somebody needs to they need to hire a Jack Harlow. What's poppin? Oh Yeah, that'd be cool. That would be

34:26
Pretty much exactly perfect. Yeah, Purgles call me. Orville Redenbacher could hire him as well with the popcorn. So. They really wanna make a, like a.

34:37
Here and now come back. Yeah. You know, they're kind of old fashioned, old fashioned. But I mean, they were all red and balkar with the old guy. Yeah, that guy's got to be. I mean, is there an older name in any of any consumer products? No. Orville Redenbacher. OK, you know, all right, coming down. Not a lot of brands use senior citizens with just saying it. I'm like multislavic. I almost fall asleep. Like, you know, I'm at Orville Redenbacher. Oh, yeah.

35:05
OK. Yeah. What's poppin, though? Jack Harlow. Yeah. I'd be a sweet campaign. He should. No pun intended. He should. He should do something about that. That song's everywhere. Still, I've got a sidebar. Is the so much news to get to. But sure. Speaking of poppin, I did play went to the highlands this past week in lovely little city. Bring your checkbook. But it's it's really nice. Pop darts. You played those? I have not. It's essentially.

35:33
these darts that have suction cups on them. And it's the equivalent of playing bocce ball. So you know how you have the poling that you try to get the heavier balls closest to? It's essentially that, but with the suction darts that actually surprisingly stick really well to almost anything. Like any hard surface. Like I'm not gonna say carpet obviously, but even like this table they stick to. Obviously a glass window or glass door. And pretty fun. Pretty fun.

36:02
Pop darts. Pop darts, not to be confused with pop darts. No, you can throw pop darts around everywhere, that's probably not gonna. Yeah, just a bunch of crumbs. There's gonna be crumbs everywhere. I think my kids throw them around our house because they're everywhere. Probably. Miklo Bolter is gonna have a lot of... Here we go. Now we have some surprising news. Sure. Brought to us by the Marketing Dive, themarketingdive.com.

36:27
We appreciate them for a lot of really good marketing news that we steal and put on the show. Yeah. We said that you said we actually borrow them. We're we're giving them pub to their website. Yeah, I did. Ultra Super Bowl ad. So they've got like four ads running and on the round Superior Micolab Ultra Superior Bowl. Promotes gender equality in sports. They will run three ads during the Super Bowl.

36:57
They are going to have more stars than I can name. Peyton Manning, Alex Borgen, Jimmy Butler, Brooks Koepka, and Serena Williams amongst others. That's a wide array. Wide array. They're spending gobs of money. Oh my God. And probably to fight off the fact that the Bud Light's coming out with zero carb beer. I'm kind of interested in seeing what that is. You're an ultra guy though. I am. We have it on tap here.

37:27
Is that what's up there right now? Oh, yeah. I would have had one instead of water. There you go. It kind of is. Right. It's not far from it. So look out for quite a role of they're running some ultra or organic seltzer ads as well. OK, I have had the Bud Lights seltzer, the sour one. Yeah, it's pretty good. It's not bad for a couple. It's very sweet. Yeah. Yeah. It gets you after a minute. The.

37:54
I thought this was interesting. You've seen the, you've seen the app cameo where you get stars. Should I play videos for you? So they're going beyond celebrity videos with NFT membership. I mean, it's almost funny. Like how every brand is like, it's like NFTs metaverse. Everything's an NFT though. It's a better starting February 17th. People can mint a cameo pass for access to limited release arts, arts or art.

38:22
Events, celebrity Q and A's and early access to new features on the video app. Well, that's good. I'm not doing that. Yeah. Passes cost $550 as a press. I'm impressed. I'm worth every penny. I probably just should get two then. Yeah, just get to double them up. Nick, did you want one? I'll get three. You can have one. Yeah. Perfect. He wants one. Yeah. Um, yeah.

38:46
be a hard pass for me on the pass. Even though I kind of like, I like the, what cameo does. I think it's the novelty of it makes a lot of sense. Very interesting. I mean, sooner or later with all our numbers, you're going to have a cameo. Joey for real does for real. He does have a cameo. But it says the Barry Mcguthery Jr. character. He birthdays, he does them. I don't know if he does them all the time, but I mean. Makes a little side cash. He does them. Yeah. That's cool. Yeah. It's a, it's a cool, it's a, it's a neat platform. Somebody had a great idea, basically.

39:16
Yes, I did. I want to get the Island Boys to say for your birthday. Love that. They're so haven't seen me like my going to the islands by the Island Boys like going to Turkey. OK, because think about that. We could have played that today. I could have them sing Kokomo by the Beach Boys. They probably do it way down Kokomo. Yeah. Or play.

39:36
Pina coladas. They would probably do anything for money, I would think, right? Yeah, clearly. Clearly. From the look of them, there's nothing that they would say, you know what, that's too much. They have 400 tattoos on their face. On their face. Yeah, their hair sticks up really high. Finally, today, Valentine's Day ads can negatively impact mental health, particularly among men.

40:03
Valentine's day ads tend to tell a very particular story that men are obligated to spend exorbitant amounts of money on romantic gifts.

40:12
Otherwise, their partners will think less of them. Here's what experts have to say about the cultural narrative surrounding Valentine's Day and how it affects the mental health of some men. And to read all of this, you go to the drum. Yeah, you're not. I was like, are you going to drop? No, we're going to stop it there. I don't feel that way. Yeah. I have been married for 15 plus years at this point. You're in the don't care phase. It's it's not don't care. It's it's honestly that.

40:39
My wife doesn't really care about Valentine's day. It's obviously like manufactured bullshit holiday, right? Yeah, it's a hallmark holiday. Sure. But we were talking about earlier, I mean, we'll get each other cards and like a week later, they're both just still sitting there on Opens. Like it's not. I will say this, here's where I'll agree to say, like I want to show appreciation to my wife. Sure. And so like in anniversaries and birthdays and like, those are all those things. This does, I don't, look, I have no,

41:09
I don't put mental, I wouldn't, I'd stop short of like depressive or like, like, like, you know, hardcore, right. But I will say as a man that has, yeah, that has four, four kids, four businesses pretty much now, um, and wants to show my wife appreciation and love. It does put like a, get another day, like, like to go that, that this day has to be the day.

41:38
Instead of like maybe a normal like surprise flowers or something like that. Which are probably more meaningful. Yeah, and right, you know, so Again, what level of stress it is or or a mental anguish? Yeah, I don't know a lot of it is not because I don't want to do something for her I feel like I'm I want to yeah. Sure. I'm not I'm in a marriage actually like being sure. Yeah Yeah, fantastic. A lot of people aren't a lot of you aren't

42:05
But I thought that was interesting. It's so I will admit, I'm going to confess right now, Nick, there is a little something in the back. Even we don't do this that stuff much. There is a little something in the back of your head. You're conditioned to be like, well, but maybe I should get her. That's right. Like, you don't like you did enough. Right. Like, it doesn't bother me for like bother you. But for a second, it's another thing. Like, I got a card, I got me your flowers. You know, like, but should I have done X? Should I have gotten? Yeah. I mean, what do you really?

42:34
We're past the stage, which and you haven't been married to. Nicole was quite as long as I've been married, but I don't know. What do you do? You buy some big fancy piece of jewelry. That's more of an anniversary thing, right? Yeah. I mean, you do chocolates like that's like. Yeah, it's like putting weight on them. Cliche. Yeah, you don't want to do that. So don't. My wife doesn't listen. I hope yours is not either. I'm totally kidding.

43:03
Yep. Oh, yeah. Anyway, that's what they want. Those are jokes. Those are all jokes. But yeah, it's like flowers and it's like, I mean, come on. I do have it. You want to hear it? I know we're getting short on time. I do have a quick Valentine's Day hack. Do you want to hear it? Yes. OK. So you go to the store. Let's just call it a CVS. Pick out the card you want to buy for your wife. Right. Or, you know, significant other, whatever. Take a picture of it. Well, it's almost what you do is you find another card. And either.

43:31
Take a picture of that or take a pen in with you and just write the sentiment from this card in this card. And so then you've got a nice card, but then you also wrote. You know, it's your note, your special. It looks like you came up with something like, oh, you're watching. Oh, my gosh, this is really. Yeah. Thank you. Hallelujah. Hallelujah. Hallelujah. That many. Yeah, I like it. It's pretty good. This is that's going to be the title of the episode is Valentine Hack. Valentine's Day Hack. Wait till the very end.

44:00
I get to the I just you're right. We ran out one of those long, sappy ones like like, you know, there are moments where, sure, you know, we think about time. It's up to you how it is. It's up to you. Yeah. But, you know, this may be a day. But for me, it's so like, yeah, that's excellent. I could I could if you should get a job like marketing or something. It doesn't work out. I'm right. Valentine's cards. Yeah. Well, yeah, me too. Yes.

44:30
So there you have it. Hey guys, Sunday is the Super Bowl. Next, we're going to shorten week because I'll be on the beach in Turks and Caicos. But Joe and I will do an episode earlier in the week that will release on Friday. Right. We'll review, it'll be a lot of maybe news, be a lot of reviewing the ads that we saw our thoughts on them, the winners and losers even. Maybe a winner's and losers. Maybe we should make and write this down. The Radcast winners and losers of the Super Bowl, including

45:00
Whatever team. Sure. Who do you think is going to win? I have this sneaky feeling that it's like the Bengals. Yeah, me too. Don't get me wrong. I think the Rams are favored for a reason and they very well could win. Three points? I thought it was a little higher than that, but it's close. But I don't know. It feels like they just feel like one of those teams. Destiny. Like where you get on a roll and it just happens. But I'm going to say 24-21 Bengals.

45:29
Write that down. We've got that down in the right cast. I'm going to say. I'm hoping for a higher score and interesting Super Bowl, so just had a wishful thinking so that, you know, don't get tired drinking beer all night. Ultras 31 28 would be a better game. It's a little more offense. Yeah. And open T Higgins clips and grad. One of my dudes goes off for like 100 plus yards. He has been. He has been stud.

45:54
Playing well. So, uh, let's go young man as well. He is. And Uber talented. Well, I mean, yeah, that's goes without saying. He, um, the pride and joy of Clemson there. I think we got a few tigers in the game actually. Yeah. I saw a listing. I'm trying to think of who else I can't think of who else right now. Some guys on the defensive side. I think. Yeah. I do think though, I'll talk out of both sides of my mouth that, that LA has some dudes on defense that could really make it quite a nightmare. If they,

46:23
don't control the line of scrimmage. It's the Bengals don't. Yeah, Aaron Donnell's the best player probably in the game. And, Freaking Von Miller rushing with Aaron Donnell, clogging the middle. And then they had the best cornerback, Jalen Ramsey in the league. So, I just want a good game. Sure. You know, I do think, I just hope they have fun. I think LA is either gonna run away with it, or the Bengals are gonna squeak it out like they've been squeaking out every game. And I feel like it's, I don't think it's in between. I don't think it's.

46:51
I do not think the Bengals are going to beat the Rams like 35 to 7. I don't think so. But I could see the Rams winning 28 to 7. Sure. If they can't like stop the fence of front of LA. So yeah, I could be, yeah, it's a, who knows anyways, but it's.

47:07
I don't know who's getting paid. I hope both teams have fun. That's what I'm really, yeah. That's what you owe for. Yeah. All about fun. Speaking of fun. I hope you'll go check out up and coming dot series. We just started our Instagram page for the series we are producing. There's gonna be a lot of PR coming out locally on that. So, uh, can't give away too much, but I followed the page last night. Hey, we're start posting more to it. We'll get some of the original skits that came up some behind the scenes stuff. We're not gonna give away any plot.

47:34
because hey, I'm trying to sell a series around here. But in all seriousness, go follow that and go follow the radical formula.

47:42
doing a lot of exciting stuff on that. If you're out there looking to up your marketing game and your mindset, doing that with Andy Murphy, it's really cool and appreciate your support there. Just Google the radical formula. You'll find all of it radical formula.com and on Instagram. So give that a go. Do it. Any final thoughts, Joe? I'm looking forward to the Superbowl, man. I mean, that's, that's the next big thing, right? Yeah. So should be fun. Nick, we didn't get your prediction. Nick got a prediction quick. Don't think about it.

48:11
Bangle's. Clean sweep. There we have it. Cool. Well, I hope everyone is having a great week no matter what time or place you're at. This could be 2025 for all we know because these things last forever. They do. They're out there forever. You know where to find us? Theradcast.com. Search for all our content. Search for me, Ryan Alford, on all the social channels. Joe Hamric. We'll see you next time.

48:34
All the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.