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Weekly Marketing and Advertising News, January 07, 2022: Blackberry Dies Today
Weekly Marketing and Advertising News, January 07, 2022: Bl…
On The Radcast this week, Host Ryan Alford and Co-Host Joe Hamric discuss the latest trends in the Metaverse and the iconic handset Blackbe…
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Weekly Marketing and Advertising News, January 07, 2022: Blackberry Dies Today
January 07, 2022

Weekly Marketing and Advertising News, January 07, 2022: Blackberry Dies Today

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On The Radcast this week, Host Ryan Alford and Co-Host Joe Hamric discuss the latest trends in the Metaverse and the iconic handset Blackberry, as well as various product releases from Taco Bell, Pepsi, Best Buy, Marriott, Corona, Quickbooks, KFC and Beyond Meat.

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Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss the latest trends in the Metaverse and talk about the iconic handset Blackberry.

Here are today’s latest topics:

  1. Taco Bell Launches Taco Lover's Pass Subscription Nationwide With 30 Days Of Tacos For $10.
  2. Pepsi Announced Today That It Will Be Launching A Limited Re-Release Of Crystal Pepsi, The Brand’s Infamous Clear Cola Product That First Hit Supermarket Shelves 30 Years Ago.
  3. Best Buy Launches In-House Media Company.
  4. How Marriott Is Looking At The Metaverse As A Marketing Tool.
  5. Corona Debuts Non-Alcoholic Beer With Vitamin D.
  6. Quickbooks To Air First Super Bowl Spot For Its Own Brand. 
  7. Kfc, Beyond Meat Ready Nationwide Plant-Based Chicken Rollout.
  8. Amazon’s Alexa And Cisco’s Webex Are Heading To Deep Space On Nasa’s Upcoming Moon Mission.

If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast

Transcript

00:00
Corona is debuting a non-alcoholic beer that has vitamin D. So the only D they got. That's a good way to take a bunch of D in, I guess, right? It's kind of like the old way of like, you know, you'd wear something, do something to say that you're rich. Sure. But now NFTs are just like the rich kids saying they're rich or they're not rich and they're trying to look rich. Taco Lovers Pass. Hey, look, this is smart. Good way to get people signed up to the, it also opens like some secret menu or something like within the app. Did you ever have a Crystal Pepsi? Oh yeah. Was it good?

00:30
I mean, I'm supposed to say it's just Pepsi that didn't have the coloring in it. And here's the tip. When you're doing press releases, you need better statements than things like this.

00:45
you're listening to the Radcast. If it's radical, we cover it. Here's your host.

00:52
Ryan Alford. Hey, guys. What's up? Welcome to the latest edition of the Radcast. It's Friday, January 7th, 2022. I'm in the future, Joe. You had to think about that one. I think about space travel. Like when you're a kid, you're thinking, go 2022. I guess we could have done the math to figure out we'd be living then, hopefully. But yeah, you know, what's you know, what is as weird as thinking about? Eventually, we're going to die.

01:20
So it's going to say you in this. I probably will. It may not be long at this rate. Nick, it's going to say nineteen seventy something. We won't tell the exact but to two thousand and like thirty forty. That's going to we're going to look like futuristic spacemen, bro. I think we are. Yeah, I already am.

01:43
Yes, congratulations. We are. But it's Friday, January 7th. We're the end of the first week of January. It's been a good first week. We've got lots of news to cover. This is our weekly marketing and advertising news and, and news of the weird interesting and different. Yeah, exactly. It's kind of expanding the bizarre pop culture, things we want to talk about.

02:07
And first on the list, I brought this up pre-episode. I thought it was like, you had to kick it off. But did you know Beavis and Butthead are returning? I did not know that before you told me. Yeah, it's Paramount Plus. They've contracted Mike Judge. So you're going to get Beavis and Butthead as older as their age would be now, I guess, as like our age. Because they're kind of pretty close. Pretty close, probably in their 40s, early 50s. I don't know. Sure. They had sketches of what they're going to look like. And it was a.

02:35
What you'd expect pretty much what yeah, were they like were they like fat gray hair or were they like just taller versions of themselves? fat sure Receiving hairline shitty looking further than they were even when they were yeah. Yeah, it was already Are you're seating a bit? It's already questionable, so it's coming out on Paramount Plus this summer, but uh I was like okay I'll check it out out. Do you think we'll get?

02:59
any kind of office space sequel if Mike Judge is working with them? Maybe. That could all... I'd watch that. I would. It's kind of a tragedy that it never transpired. It came behind of a cult classic. It probably didn't make shit for money like the first, I don't know, year or two. It did at the theater. And then it was a cult classic, sold a million, I don't know, VCR tapes. What was VCR first? Was it DVD? Oh, geez, I don't know. I don't know. Who knows? That's one of the funniest movies. Someone let us know. EMS.

03:29
Um, and then, you know, playing a little bit of a somber song, if I'd have thought about it, I'd have learned, uh, you know, loaded up like, I don't know, like a funeral recession, but, uh, Blackberry officially died this week. They, uh, they're, they're done. They, uh, all legacy devices will lose text, call and data functionality in the coming months completely. Well, I think so you go to, you have got to retire. Yeah. I.

03:56
I've got the trackball on mine and everything. Did you ever have a Blackberry? Once. I had one. For about a month. It had that ball on it. Keyboard was great, but I was like, this sucks otherwise. Sucks, yeah. The OS was terrible. What's the newest Blackberry that you could possibly get? Who fucking knows? I don't know. I mean. The stinkberry.

04:13
Yeah, I don't know. I think if you still have a Blackberry, you probably deserve whatever you get on that one. Yeah, you know there's some holdouts too, because people are like die-hards. They're like, I've got my BBM messenger and I've got everyone on it and my keyboard. I can't live without it. There's some somebody's like crying in their basement. I worked with a guy probably five years ago, we'll say that they gave it. We had company phones, iPhones, but he still used his Blackberry. Not not even a new one. I'm sure he did. It was like, oh, but he had dork.

04:43
Are you kidding? Are you serious? Yeah. And if he's listening to this, sorry, buddy. Sorry, buddy. Not sorry. Also, it's been a good week for the Radcast. If you didn't miss, we started with a bang on Tuesday. Grant Cardone joined us. Excellent episode. I kind of listened back to it a couple of times and a lot of good tips. If you're looking for real estate investment, you need to listen to this episode. OK, if you're just looking for motivation, look.

05:11
Grant's motivating, dude. He's a billionaire. I don't like to be too motivated. Yeah. So you won't listen. I like to hang back a little. Yeah. Hang back. But no, Grant was cool and, uh, hoping we might get him to Greenville next month. So, uh, hold that in your, uh, secret box. Yeah. Well, you just told everybody though. You know, it's.

05:33
That's true. All right. It's just growing. The secret's out. Secrets out. Well, but Grant might be in Greenville. We might film it and it might be really cool. Let me know on his private jet just flying into GSP in the parking lot. Yeah, probably chopper coming right in. What are those? What are those planes? Yeah, it's going to chopper right in on top of the roof. Yeah. Here are our building. That'd be the bad ass. That'd be the coolest thing ever. I mean, oh, Grant's here. Yeah. Coming in hot.

06:02
And you know, as a first, I don't know if there's, I haven't found anyone. Back to back, Grant and Elena Cardone, Grant's awesome wife, is on Tuesday's episode. You don't wanna miss that. She was raw and real and cool as shit. And she had a lot to say. I'm gonna also say hot. You don't have to say it, I'll say hot. She's a beautiful woman. Yep, hot.

06:25
And Grant's done very well for himself. You know, money, beautiful wife, you know, so kudos to him. The whole package. Cool name. It's a cool name as well. Yeah, exactly. So Elena was cool. That's coming up. And then it just gets hotter from there, folks. I mean, just the rest of the month blows out. And if I could talk about it, the guest list coming up for February is looking.

06:51
Extra nice. Yeah, you're not going to talk about it. No, I'm going to let that tease out a little bit because we've got a couple on the hook that could really blow it out of the water. Really? Yeah. So I'm going to leave it there. Okay. Just keep watching the stories. Keep watching the live feeds. Sure. And we'll see what happens. My imagination is running wild. Yeah. With who it could be. Hallelujah. Yep. Very good. And, you know, what about for you? How's the week been? Oh, it's been good.

07:20
It's been good. No real huge anything. I did a little read for a commercial for this company. I won't say the name of the company, give them free press, but yeah, I don't get them free press. They're going to pay for that shit. They're going to pay for it. And, uh, you've been working on the other projects. Yes. A good bit. So, uh, let's get that one's getting pretty exciting. Yes, it is. It is. And, uh, I think we're going to be ready to talk about it more next week.

07:49
I got a couple things getting on the contracts in order and feeling like next week might be the week. Do I need to bring my lawyer? Yes. Okay, Nick, I need you to be here next week. Nick will be here. He's my lawyer too, so. Oh, what's the conflict of interest? Yeah, it might not work out. Okay, we'll figure it out. But yeah, with that, I think we'll start everyone's favorite segment. Okay.

08:13
It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A Redcast social media holiday segment. Yeah! That's been stuck in my head all day already. Oh yeah. That was definitely stuck. Oh yeah. So, uh, yes! It's time for... I mean, the song is fun, but the holidays are serious.

08:37
No, I take this very seriously. Yeah, I mean, and especially the first one, which is today, January 7th, there's a couple. Okay. As usual, we're right on the cutting edge. We are. So you get really, really ahead of these. You need to be posting right now. If you're listening on Friday, and if you happen to be on our live feed, which may or may not be the day before, you could be getting ahead. It's a good way to get a jump on it. It is. So the first one, National Bobblehead Day.

09:07
I like when you said bobblehead you were like, bobblehead. Yeah, if I had, you know, like shake my head, hey. Do you have a radical bobblehead of you? What do you think? Yes, I think absolutely. Read my lips. I don't have a read my lips, yes, so I would have played it. Right. I'd like to see that, that sounds hilarious. Yeah, it is. So National Bobblehead Day. So I would have thought.

09:31
I attribute this to baseball for some reason. Yeah. So I thought like baseball season or something. Giveaways like, yeah. Yeah. I know it. I know now everyone does it, but didn't it kind of start baseballish? Is that just my imagination? No, I think you're right. I think it started with like baseball giveaways. You'd have like the Yogi Berra bobblehead. Yeah. But now it's like the pop, the Funko pop figures are more of the. I think we need to get.

09:53
Bobbleheads of each I think you can get them custom made now probably I think we're gonna get one for each of us So they sit there and and we'll keep a fan on them So they're tilting the whole time We'll get one for Nick too. Can we make that happen? Yeah, we're gonna get a camera for Nick and a mic We already got mics We're just gonna get a camera for Nick because he needs to be allowed to voice right and respond to some of our Really just picking on we give them a mic, but we'll have it turned off. Yes

10:19
But he would hear himself. So he'd think that he was getting a response. Well, but now he knows. We'll figure it out. Yes. Also today, on on a more serious note, it's National Tempura Day. I mean, I take my tempura seriously. You do. You only use the best panko to the best panko bread.

10:46
bread crumbs and the best soy sauce. Yeah, absolutely. Whatever comes from all of you. Yeah, right. Whatever they have when I'm there, that's it. And yeah, I mean, I use chopsticks when I eat tempura. Sure, you use chopsticks when you eat soup too, which I thought was weird. It takes me about three hours. Yeah. You're shoveling drops. I'm like, oh, can I get it in? Yeah, nope. Eventually I'm just.

11:13
laughing it up like a dog. Yeah. But yeah, so bobblehead day and tempura day kick off, you know, the serious social holidays. That's mind blowing. Now tomorrow we've got, we've got a lot. So just get ready. Okay. Prepare you. I'm trying for everyone listening. Just buckle down. Cause we've got a lot on, on Saturday, January 8th. And first is national Argyle day. Are you an Argyle person? Like the socks? Yeah. Like the

11:42
I guess the pattern, Argyle. Is it a pattern or, you know, Argyle shirts? Is it a pattern? Nick? Is it a pattern? Is it a pattern or only socks? It's a pattern. I think it's pattern. Yes. I don't have any Argyle. Oh, I do, for sure. Do you? I never wear them. I maybe I do. Maybe I have a pair of socks. I probably do, actually. Yeah. Well, there's a good place for them.

12:08
would you celebrate the second day, which is National Bubble Bath Day? Okay. Where you can wash your eye golf, soak your argyle socks. Right in the bubble bath. I really might try to talk Nicole into the second one. Argyle? Yeah. Some lots of right here. Argyle bubble bath. Yeah. We're sort of combining these. What the fuck are you talking about? Yes. No, I think we might have a babysitter on Saturday. Uh oh. It's like, see you at little bubble bath day. Bubble bath time. Hey.

12:35
Okay, I kind of into it. We know how it goes. Well, and we'll share don't let me know how it goes I'm I definitely won't okay Thank you. I absolutely will not Thank you. So uh And maybe we'll share some English toffees because it's also English toffee day. Okay feed it will feed each other toffees It's like this is the worst this is the worst candy ever for

13:02
bubble bath, argyle bubble bath and eating toffee and just breaking your teeth on English toffee. Yes. Perfect. Well, it's also a National Vision Board Day. Okay. Are you familiar with vision boards? I'm aware. I do not do. Do you have visions? I do. I have visions occasionally, but I don't put them on a board. You know what I mean? Yes, I would. Do you have a vision board? No. No. Nick?

13:29
Vision boards Nick looks like a vision board kind of guy though. Maybe yeah, he might be you see him organize some chords His cord his cord diagrams are kind of like a vision board of on themselves His chord game is a one a one chord game Sounds like it's Nick's new album coming out next week. I guess it's January. So let's path Let's get the vision path going and I'm doing some things for our team meeting next week that are in this realm But maybe I need a vision board

13:58
Maybe you do. You know. Maybe you do. I'm not, yeah, I don't participate. It's also Winter Skin Relief Day. What? Sponsored by ChapStick. Sure, right, I was gonna say Jergens' Lotion. Jergens' Lotion. Winter Skin Relief Day. A company had to have made that up. That's one of the weirdest ones we've had. Yeah, Winter Skin Relief Day. But, it's not to be, not to overshadow World Typing Day as well.

14:28
Oh, on Saturday. Okay. Lot going on. Lot going on. Bubble bass, Argyle socks, or shirts. I guess it's a pattern. So I guess typically World Typing Day would be on a weekday. Just so happens it's on a Saturday. Saturday. That's the one day I'm not typing. That's the one day I'm not typing. Is it count typing like an iPhone now? Oh, because yeah, I would do that. Not a Blackberry. Not a Blackberry.

14:56
Absolutely not typing on a Blackberry day. No. It might be, you know what, like office space style, whatever the day it truly goes down, needs to be smashed with a Sledgehammer Blackberry day when it completely goes down. How about, there's your social idea. So here's an idea. If you have a Blackberry, destroy it in a creative way.

15:19
and send it to us? I don't know. If you're like, is that possible? Who's their next likely competitors? Like an Android, something with a keyboard? I don't know. Like they should do that. Motorola. What are those things called? Something kick, sidekicks or whatever? Sidekicks. Yeah. They don't have those anymore. No, I sure hope not. Yeah. But yeah, so there's January 8th, January 9th being Sunday. There's so many we can only get actually three days this week.

15:47
is National Apricot Day on Sunday. Do you like apricots? I don't know. You've never had one? I feel like I probably have. It's kind of sweet, especially dried apricot. I don't know if I've had it like a fresh apricot. Sure, okay. You know, really sweet. It's towards an orange, but not quite as tart. That sounds like a good comparison. Yeah. I think that's actually in the Webster's. Oh yeah, exactly. It's kind of like... Kind of like an orange, but not as citrus tart. Yeah, bro.

16:17
And this actually, and I know I joke and I say serious, but it is National Law Enforcement Appreciation Day as well on Sunday. On Sunday. The only one that I think I'm going to tell you right now, if you do any of these, do that one. That's probably the one you should do. Yeah. The apricots can wait. Right? You're not going to call an apricot because somebody's breaking into your house. Exactly. They serve and protect. And if you want to cancel them, I'll cancel you. Cancel your face, bro. Yes. Static Electricity Day is also Sunday.

16:47
That's shocking. Okay. All right. I'll just see myself out. No. Thank you. Good night. Yeah. Good night. You're done here. It's going to be monologue from here on out. Yeah. Just an empty chair and you just pretending I'm, I'll put a cardboard cut out of you. That's great. Actually, you know, I think anybody that works here would be chomping at the bit to have this spot.

17:13
Right this coveted spot coveted spot. It is pretty coveted. It is coveted I beat out a lot of people I beat out a lot of people you did you did overcome a lot No more drooling no more, you know Yeah, yeah nose back in shape Drooling for sorry Sammy If you haven't seen fletch, that's where these quotes are coming from. Yeah, it's also

17:43
National Sunday Supper Day. I don't know if this is a religious thing or if it's like it's not like the last supper. I mean, it's like a supper. So you would think that that one is the first Sunday of January because that can't be a you can't have that one on Wednesday. Yeah. Sunday Supper Day. You have Sunday Supper. No, no. We eat. Sure. You have a meal. You have a meal. Sure. We do eat on Sunday.

18:12
I would say Sunday night would be the more likely to have takeout. Yeah. Just because my wife is like, I don't feel like doing this. Yeah, we do a lot of takeout or I do some a lot of grilling sometimes. We do. Yeah, you know what? Yeah, that's true. And a lot of grilling on Sunday, smoking the smoker. Finally, on Sunday is National Word Nerd Day.

18:35
Word nerd. I know, that's a tongue twister. Yeah, word nerd. Word nerd. What are you supposed to do on that day? I don't know, crosswords? Read the dictionary? Yeah, I don't know. But if it is your day, happy. I'm flabbergasted. Ooh. Ooh, that's a big one. I wouldn't even know how to spell that. Don't try. No, no. No. I'm just gonna say I do know how, but I'm not gonna say it. Ah! Exactly. Yes. And.

19:03
That's your social holidays. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A Redcast social media holiday segment. Yeah. You did go to Raw last week. I did. That's why you did it. I did. Oh, I'm all jacked up on professional wrestling right now. Oh yes. Was it good though?

19:31
It was good. Okay. It was a good episode. I will tell you that it's three hours long, which is so long. It's so long. The end part, and because it was like right in front of us, and I think I told you a couple of guys like bumped into me, made the whole rest of the part.

19:46
made the whole rest of it better. So the very last match was better than the whole rest of it. That makes sense. Who's like the star in the WWE now? Is there like the star? Yeah, so Brock Lesnar's back. Okay, is he big? Yeah, I know he's big. I mean, he's big. He's large. You look a little bit like Brock Lesnar, but without the weird, he's got a weird shaped head kind of, anyway.

20:08
That's why you wear the hat. Yeah. Roman Reigns. Roman Reigns is the big star, but he's got COVID, I think. OK. So people like Randy Orton a lot. All right. The Viper. Is he good or bad? He kind of operates in a, yeah. In nebulous area? Yeah, he's good. Word nerd. Hey. He's kind of a good guy right now. Hallelujah. But he operates. He's like an anti-hero type dude. OK. I know a little bit probably too much about this. You know way too much.

20:37
I have a son that's 13, everybody that we watch together is bonding. It is bonding. It's time for another little segment. Trends in the Metaverse. You hear that? Where's that coming from? It came from above. Oh my gosh. It is time for Trends in the Metaverse. And we have some pretty cool ones this week. You ever shop at H&M? No, I'm aware of it. It's a good...

21:06
There's one in Spartanburg, like an outlet store. Trendy H&M in Spartanburg. I saw one. Sparkle City. They had a really cool one in Vegas in the Forum shops at Caesar's. Yeah. And they had them in New York and I live there on like every other corner. Sure. And it's inexpensive, but it's like I think a cooler gap. Like gaps kind of, I mean, yeah, you get your basics there, but they never fit me right. Because like I'm not a fat guy.

21:36
but I'm big broad shoulders. Sure. So every shoulder, every shirt from the gap, it's like, yeah, it fits me in the shoulders, but it's like out here. Right. So, uh, but H&M has a double X slim fit, which in and of itself sounds like contradiction. It does. But they do have, and it fits me perfect.

21:57
broad shoulders, but it's slim in the torso. Torso area. You know. And they have one in Spartanburg for some reason. They do. I've never been to it, but it's there. No, no offense to anyone from Spartanburg. It just doesn't seem like I actually will say offense to anyone. If you live in Spartanburg, you shouldn't get out. Get out now. We told you to. But H&M has now has a store in the metaverse where you can go and do virtual shopping and it's on the Seek City platform.

22:25
city. They have their own goggles and everything. Seek. See, see, see, see, see, see, see, see, see, see, see, see, double ek, see, double ek. Huh? Yeah, seek city. Okay. Unless it's Keek and I just sounds like Keek. It might be Keek. I might be butchering it. Keek kitty. Would it be Keek? I have no idea. Nick, weigh in. What do you think? Keek or seek?

22:54
Seek. Okay. That's what I thought. Officially Seek. We're going to call it Seek City. It's a, and, um, H&M has a store there. You put the goggles on, you can go virtual shopping and do all this stuff. Spend actual money? Yes. Virtual currency. If you buy it. Seek, Seek has its like own currency on the blockchain, its own virtual goggles slash world being city. Sure. They kind of have all this stuff. I'm like, I hadn't even heard of them. There's so many of these things popping up. Yeah. I'm like, how do they know which one to go with? You know?

23:22
Yeah, I know it's just personal preference. You try them out or? They've been very involved with like artists and music. Like I saw like Lady Gaga was on there and like others have had virtual experiences. Okay. And now H&M has a store there. So check that out. I'll never know. You'll never know.

23:41
I'm gonna get you a pair of goggles. Okay. Like swimming goggles. You're in the metaverse. It's called the ocean. Wow, everything's slightly darker. This is weird. There's Ariel. Little crab. Yeah, little crab. Sebastian, I believe. Sebastian. Yeah. Whatever it is. Is that right? Yes. I knew it. Yes. We're going to Nickalot for a lot of information today. Yes, we are. Have you been seeing, like, just in your general realm of...

24:10
You know, news and kind of watching stuff. Have you been noticing like the metaverse and NFTs like creep up into every, you know, just like general behavior. NFTs in particular. Yeah. It's just everything has an NFTs. I mean, trailer park boys have NFTs. Like, are you kidding me? Yeah. I've read somewhere today with some, someone I trust that isn't usually just like, you know, an old guy saying like, you know, whether things are.

24:37
you know, just because it's new, like it's all just a fad, you know, he's usually pretty smart about stuff. And he was like, right now he thinks it's just like a, how it's kind of like the old way of like, you know, you'd wear something to do something to say that you're rich, but now the NFTs are just like the rich kid saying they're rich. Or they're not rich and they're trying to look rich. Yeah. Hey, good for him, man. Yeah. Enjoy it. I mean, I don't, I can't, I don't see a scenario.

25:05
where I own an NFT. Unless a certain TV show became an NFT. You might. OK, well, sure. Sure. Why is there a certain Radcast? Why is there a Radcast NFT? Well, how do you know there's not going to be? Well, I don't know that rhymes. Jesus. Sorry. Spill the beans on that one. Hey, don't give it away. No, I'm just kidding. We'll see. Hey, I'm exploring all realms of possibility. You're on the cutting edge. Yes. Any way that we can.

25:32
get this in front of more people. The content that we're putting together, Joe. It's unbelievably good. Then I don't see why. We don't, why don't we have a million viewers or listeners? It's coming. Yeah. We're at the top, like 95 percentile of business podcasts. Really? But it's to get to Joe Rogan levels. It's like that extra, it's kind of like golfing. Like you can be a scratch golfer, but the pros are like.

25:57
A thousand times better than you. He's been famous for a minute, too, though. He used to have the old fear factor and all that business. So, yeah, it helped. Yeah, it takes a while. It takes a village. Takes a village. That's why we might we need all realms of of promotion. Like my sweatshirt today, if you're watching the video or the live, we do have merchandise. This is one of them. And there might be a radical AF model coming out. What? Hey, I like that. Look out.

26:26
I have a radical sweatshirt also. I did not wear it because it's too hot in here. It does get hot in the studio. Too hot in the hot tub. Too hot. Nick is wearing his though. He is. It looks wonderful. It does. You look very handsome today. Yes, it does. It does look great.

26:44
And we're gonna keep it light today with the trends in the metaverse because there's a lot out there and there's some news coming next week So we're gonna end it trends in the metaverse

26:59
You guys hear that, right? Yeah. I, it's coming from somewhere and we've got some important news to get to. This is official news segment here. We're getting to the real nitty gritty. The heart of the, the heart of the marketing and advertising news. And I, and I do like this play from a loyalty standpoint and Taco Bell launched today, their taco lovers pass, which is a subscription that gets you 30 days consecutively of tacos for $10. Yeah.

27:27
With the pass, you can choose from seven different tacos that's gonna come, I think each day, they're probably gonna duplicate, but you can have one of those sevens each day. It's kind of brilliant, because who eats one taco? No, you're gonna go spend more money. But to get that one, hey, 10 bucks for 30 tacos, so what is that, 30 cents a taco? Sure. Am I doing that math right? Nick, math check. 30 tacos in 10 days, something like that, maybe 33 cents.

27:54
I don't know. I can't calculate. I'm not. Where's our calculator? I'm going to turn my brain off. I can't think about everything we've got to think about and do that. But Nick was going to do the math while I talk and feel some dead air. Sure. So which we can do well. We are having a conversation. Having a conversation about tacos. What's the official math? What's the official math? Do ten dollars is it ten dollars about 30? Yes, I think so.

28:21
10 divided by 33 cents. I had it right. Thank you very much. Thank you. If this was the price is right, you just want yourself a blender right there. Or taco pass. Hey, good point. Taco lovers pass. Hey, look, this is smart. Good way to get people signed up to the, it also opens like some secret menu or something like within the app, okay. Where you can get the free taco and different things. So

28:46
Good play by Taco Bell and the brand, Stan. And it's playing into all these subscriptions for everything else. Why not have a fucking taco pass every time? Here's the only problem. Eating Taco Bell for 30 days straight.

28:57
This isn't about your health, Joe. Let's not, let's not overthink it. It's a marketing podcast. So yeah, it's not a health podcast. No, I mean, I personally wouldn't eat 30 tacos in a row. I just liked the play because there are people that do. My son probably would. Yeah. You just got to get them there. I don't know if you can. That's the thing is you buy your kids this pass and it's like, mom, I gotta go to Taco Bell. Yeah. Is that what your kids sound like? Yeah. Like the squeaky, squeaky teenager voice. My kids aren't quite there yet, but My son's voice.

29:27
like, Hey, can we go to Taco Bell? Taco Bell. So, so yes, 30 consecutive days. Don't worry about your health. Just worry about your taco loving frenzy. Don't even think about it. Don't even think about your health. Just do it. This is another fun one. I think you'll remember this Joe. And I certainly do. Pepsi announced this week that they are launching a limited real release of crystal Pepsi.

29:54
No, they're not. Yes. Oh my God. The brand's infamous clear soda product that first hit the supermarket shelves 30 years ago. We were 14 when this came out. Wow. Or younger. I don't know. The new stunt plays into the growing trend among brands attempting to leverage 90s nostalgia. 90s nostalgia. Did you ever have a Crystal Pepsi? Oh yeah. Was it good? Weird. I don't remember it. It didn't. I mean, I remember it. Supposedly it was just Pepsi that didn't have the coloring in it.

30:23
It had a little bit of a weird flavor to it. Yeah. I don't know that I ever did a blind taste test, but I remember going, whoa, this is, your brain goes like Sprite. Yeah, and then it tastes like Cola. It tastes like Cola, and it didn't taste exactly like Pepsi, which means it didn't taste like Coke. Right, we've had the Pepsi Coke conversation. Which means I probably didn't drink much of it. We've had the Pepsi Coke conversation. Yes. I'm waiting for him to bring back Zima.

30:50
I think it already came back. I think they had a play on that. Yeah, it's already coming gone. That was not good No, let's you put a jolly rancher in it jolly rancher Exactly, which I think I did once probably probably at a party. Yeah, and then probably everyone destroyed you like dude. What are you dude? What are you doing? It's watermelon. I saw that. Yeah, it tasted like ironically. I hate watermelon jolly ranchers. Do you cherry grape or cherry

31:18
Cherry Grape or Cherry Grape? They have the blue ones. There's Blue Raspberry as well. Not a fan. Read my lips. No. Okay. No, thank you. No, thank you on that at all. I don't mind the Blue Raspberry just for the record. Yeah. Even though it was Cardi B, I'm going to pause there on our news articles because I was at the gym this morning and working out. I didn't see you. I was there too. I didn't see you. Yeah. You must have been hiding underneath the...

31:45
I was having breakfast. Medicine balls. They fell on top of you. It hurt really bad. But a certain track came on and reminded me, and this whole freaking album is good, Nicki Minaj. Remember this?

32:13
We

32:18
I'm the best. I want to work out. I'm the best from Nicki Minaj. That whole freaking Pink Friday album is amazing. Listen, the whole thing almost during my workout. I'm like, damn, Nikki's got it going on. And her latest song, Seeing Green, is a jam, too. Yeah, I don't know. Yeah. I'm going to have to believe that's a that beats got it rocking right there. Nick, that thing, we're going to work that into the Radcast somehow. I don't know how. Work it in. I'm digging it. Just work it in. Work it in. Work it in.

32:47
Nicki Minaj has got it going on still. But that album was bomb diggity. Call us, Nicki. We'll get you on the Radcast. Maybe that's the guest that you're talking about that. Hey, don't, okay, give it away. It's not. It might be. It might be, I don't know. We can make anything happen on here on the Radcast. Literally anything. Anything. I mean, Greg Cardone was on this week, too. I mean, right? You know? Heidi Montag's on in two weeks. You know, come on. Anything happens. I forgot about that. Yeah.

33:16
Bruce Buffer was on. Don't make me don't. That's so loud. Oh my God. And now it's time for the Red Pass with.

33:31
There's no limits, Joe. What can happen in the Radcast. No limits, soldier. You're a no limits soldier. But I'm digging that. That's gonna be like on my workout playlist like the next two weeks. Cool. I'm dropping like, I'm getting like cut up for Turks and Caicos. Yeah. Oh yeah. Yeah, I'm not gonna do that. Oh yeah. I'm not going to Turks and Caicos though, to be fair. I gotta get my two pack back. Two pack. Two pack pack back.

33:57
Uh, on our next news article. So, uh, all these brands are launching in-house media companies, which in this reference is talking like selling ads. So best buy is launching an in-house media company. They're going to be selling best buy ads with the, with the goal. I saw this with the goal of connecting brands and consumers. I'm like,

34:20
There's novel. Wow. Wow. I think of that. That's great. That sounds like a great idea. Connecting brands and consumers. I wish I thought of that. Yeah. You know what I mean? If only we could connect brands with consumers. Let's start Best Buy and House Media. OK. You guys have been actually trying to repel consumers away from brands. So now maybe you use this. Exactly. Change the whole mindset. I know that off spray we've been using has been. Yeah. Yeah. From brands and consumers to on spray. On spray. On. Hey, there's an idea. Yeah.

34:51
Copyright. Copyright on. On. What stuff, what do you want on? We don't want bugs, but we do want brands with consumers. Right. I think I like it. It could be like a good spoof on social.

35:04
Like spraying the on, like we're a new ad agency and we've got this spray. It's like makes the, uh, like it makes the consumers want to buy the brand. We can make that happen. Then they start drinking Pepsi. You'd have to have some of them start drinking Pepsi. Yeah. Oh boy.

35:24
Can't get enough of Nikki. I'm going to spit my water out. She's wanting to just come on and stay on. You can't, you can't contain her. Yes. So, uh, the Marriott, this could have been in our, you know, there's so much talk on NFTs and, and Metaverse. I, you kind of have to spread it out. If we put it all in, you know, the trends of the Metaverse, it's be a, we wouldn't have any news to talk about. No, but Marriott is looking at the Metaverse as a marketing tool.

35:53
What? They recently dipped their toe in the virtual realm with its first NFT collection. Oh, Lord. And the hotel chain is exploring new opportunities in the metaverse in 2022. Mirror out Bonvoy. Yeah, Bonvoy NFTs. You think so? Is that what, what are they? I have no idea. I don't know. I really don't. I didn't get that far in the article. Maybe some of their more famous hotels. But I did. It was more just the, again, going back to.

36:21
Here's the lesson. So we're marketing advertising. We're trying to teach lessons here. We have fun. Go figure. You can go listen to a boring podcast that does nothing but bore you to death for one tip. But here's the tip. When you're doing press releases, you need better statements than things like this. We want to get brands and consumers together. Or I want to explore new opportunities in the metaverse in 2022 because it's a marketing tool. Yeah.

36:49
You know what to do with that, Joe. Yeah, I know. Do you know? I do.

37:00
In other, uh, hold on. We had to get, I wanted to make sure that one was flushed all the way down. No clogs, nothing. The dripping. Because if you need help writing PR releases, call radical because it'll be way better than that and these two brands need to get with it. It's so like vague over, like in other news, like you need air to breathe. Like, you know what I mean? Like brands like to have consumers. In other news, we're going to run paid ads on Facebook because we want to connect brands with consumers. What?

37:29
What a strategy. Yeah, so I'm not buying any Marriott NFTs, even though I do like Marriott's. Marriott, Cosmopolitan is Marriott. Yes. I'll buy some hotel rooms, in the real verse. Yeah, in the universe. The universe. Right? Yeah. Metaverse, universe, I don't know. Universe, real verse. Meta or real. Actual verse.

37:53
Physical verse physical verse is a verse. It's a yeah, it sounds like a ad for Pepsi the fiz a verse Yeah, right fizz. I don't know So Corona Moving on okay moving on we got to get through this over 37 minutes here, man Oh, wow, you know, you know places to be places to be Corona is debuting a non alcoholic beer that has vitamin D heavily in it

38:22
Yep.

38:24
So the only D they got. Yeah. So, yeah. So that's a good way to take a bunch of D in, I guess. You can never get enough D. Yeah. Especially in your mouth. Yeah. Right. You can just get the Corona and get so much D in your mouth. It's a good way to do it. Yeah. And you don't get drunk. You only have to be drunk to get as much D in your mouth as you want. Right. Exactly. Totally sober and just constantly having D in your mouth. Yes. It's a. It can use 30% of your daily value of D. Really? Uh,

38:54
So you still need to get 70% from somewhere from another source. Well, if you have three or four, then you're getting your full dose of D. Yes. Right in your face. Right. Oh, you can't just drink one. If you want to get all your D. Yeah. If you really need to get your D, then you need to have a couple. Need to have three. Right. Yes. Yeah.

39:19
They set themselves up for that. 100%. Yes. 100%. It's innovative, non-alcoholic beer. Because most non-alcoholic beers, let's be honest, you're not getting drunk. They might as well have some vitamins in it. Might as well be getting something out of it, other than just having to take a leak in five minutes. As long as you're getting D.

39:40
It's good for the A. Good for the A. Exactly. I guess. Eat a carrot while you're getting the D and then you're getting a D while you're getting some A as well.

39:53
QuickBooks is launching. Moving on. Yeah, we might need to pass on that one if we want any sponsors to ever think about coming on. Right. Just kidding. We don't take sponsors. No ads, folks. No ads unless they pay a million dollars. No BS. No Mike's Hard Lemonade either. Yes. QuickBooks is airing their first Super Bowl spot for its own brand. They've kind of pulled away from the Intuit brand to be their own thing. OK, and so it's going to be funny, supposedly.

40:23
It was actually had some sort of funny commercials in the past have they and I recall them vaguely and So we'll see what they come up with trying to think I can't think of one but that doesn't mean that There they have they have turbo tax for taxes had some kind of fun sure funny ones as well Yeah, they they put a little humor out there, so they're gonna have like multiple brands in the Super Bowl So roll commercials are coming up folks. We're gonna have a rad cast special edition

40:53
Really? Where we are going to rehash the best of the Super Bowl ads. What's your favorite Super Bowl ad? Of all time? Of all time. I mean, it only goes back so far because they're at ECB TV. Also, I'll tell you the most recent one, which is a little sappy. We have a lot of fun on the show or whatever. Sure. But it was Loretta from Google. It was the voice assistant. It was aired on, it kind of got leaked before, but it was really on the Super Bowl like two or three years ago.

41:22
The old man had the voice assistant, his wife had passed away and he had set these things in the voice assistant. Hey, Google or whatever the, I guess it's Google assistant, whatever the name is. I do Alexa so much. I can't remember what Google is, but he would add, Hey, remind me of what Loretta and I would do. It would bring up the pictures. It was all, it was very minimal.

41:45
But like, I think I was crying. That's good. It was really good. That's good. It's worth looking up. Go look it up, go on YouTube, look up Loretta. That is good storytelling and it's good writing and it was brilliant. I don't always give Google a lot of credit for certain things, but this spot was freaking awesome. I'll have to watch that. Really good. It was just, he was reminding, so he was showing how to use the technology in a very innovative but practical way. Sure. And...

42:14
really tug of the heartstrings. Yeah. I was sitting there like boo-hooing in the middle of the Super Bowl. Like literally, I was like, I'm not crying, you're crying. These hot wings are really spicy. A lot of dust in the air. That is, that's a good one though. I'm going to look that up. I need to. The one I remember, and this is the complete opposite. I mean, there's a lot of older ones. It's like the Cindy Crawford. Remember when she was like at the roadside, she had like on the Daisy Dukes and she's like getting the...

42:39
Pepsi is Pepsi or Pepsi. And she's like, I remember that. I mean, I was probably 15, 14 at that point. Was like, holy shit, look at that. Yep. Budweiser's had a lot of great ones. They did the 9-11 one, which was really good. Remember that? I think they showed it one time. One time. Yeah. I mean, you can look it up on the internet. But one time on live television. Sure.

43:01
So yeah, there's a billion funny ones, but that one stuck with me over the years, especially in the last three years. Comes to my mind when a lot of people ask me that, I'm like, what's your favorite? I'm like, okay, this is really good. Yeah, I'm gonna look it up. So KFC. Oh boy. Kentucky Fried Chicken. No longer Kentucky Fried Chicken, they would be canceled if they hadn't changed to KFC a few years ago, you know that, right? Oh, I know. So KFC and Beyond Meat are rolling out a non-meat version of.

43:29
Fried chicken fantastic. What's the bone gonna be made of? Bone in or bone out they probably won't do bone in they'll probably just do strips, right? I guess have you ever had one of the like of the Beyond Whopper any of that stuff? Not beyond whopper, but I've had to be on meat. Yeah bad. It's not good, but not bad adjacent. Yeah Right. Yeah, the whopper. I had the meat detour Here's meat and they're like

43:58
almost. It's always like a little funk to it or something. I don't know what it is. Tastes like mushroomy a little bit or something. Yeah, I think there is mushrooms in it. There probably is, but I tried the Whopper and there's just so much crap on a Whopper, like other stuff that it just tasted regular kind of. Yeah.

44:16
The, what's the, you got extra country and then extra crunchy, excuse me. Extra crispy. I think extra crispy, extra crispy. Thank you for that. And then original recipe. I wonder if they'll have the two variations of it. God, I hope not. I just hope they have the funny Colonel Sanders play Colonel Sanders when they promote it, you know? Yeah. Which one though, there was so many, Norm MacDonald's dead now. I don't know. He was one of them. He was funnier than some of the other ones. Yeah. Jim Gaffigan, I think was one.

44:45
I think they should get like Chris, like, uh, what's his name? Uh, should kill O'Neal? Yeah. I knew you were. That's, that's who needs to play the next. Yeah. LeBron James. Perfect. Better. Yeah. Yes. It would actually be pretty good. It probably would be pretty funny. But, uh, I was actually thinking who played in, uh, old school. Will Ferrell. Yes.

45:07
Will Ferrell or Vince Vaughn. Did you just forget Will Ferrell was in old school? No, I was trying to remember the actor's name. I mean, we're not going to get a lot on the news. Will Ferrell or Vince Vaughn. I was thinking either one of them. Vince Vaughn would be funny. As a Colonel. That would be good. Probably would never do it, but it'd be funny. My nose, man. For that kind of money? Yeah. I'd do it. Obviously. So, Amazon, Alexa, and Cisco are headed to deep space.

45:34
on NASA's upcoming moon mission. It's gonna be the technology used on board the plane. So you're gonna have Cisco's WebEx doing the video conferencing back and forth. I did a WebEx today. And you're gonna have Alexa voice commands capable on as a voice assistant on the flight. What if the WiFi goes down? They're right next to the satellites up there. They should be good. It's true. But if it does.

46:01
They're screwed. They got a problem. Or they can just get on 5G. 5G probably works up there. It seems to like beam through every, you know, like brain and everything else. Probably go through the atmosphere. Have you seen the thing with 5G where airplane manufacturers are saying they wanna hold off on 5G because they think it might mess with the planes? Yeah, and they said, nope. Verizon ATT came out this week. Nope. Said, no, we're gonna do this, so. Yeah. But it's a good marketing play for Cisco and for Alexa. Sure. With...

46:29
Amazon because I mean they as Amazon especially needs help getting bigger. Oh, yeah. All three of those brands are so small that they really need a leg up. Yeah. Good for them. If they really want to get ahead, they could, you know, just they need to get Blue Origin and Jeff Bezos and bust right through there with the rocket. Sure. They probably are going to do that. Yeah, I said the Wiener rocket. Yes. Wasn't his the Wiener. Yeah, we thought about that last week. The phallic rocket.

46:56
There you go. That's a much nicer way to say it than wiener. Wang rocket. It's rock out with your Wayne rocket out. Oh boy. And that's it for the Radcast. Yes. The end. Oh boy. I think that's all our news for this week, Joe.

47:20
Oh, thank God. I can barely see him. Yes. All right. Well, it's been a good week. It has. You think coming up this weekend for you? I mean, big. And I don't think so. I hope not, actually. I need a weekend to just mellow out. Yeah. I think my daughter's going to be in town, which would be nice. I think we might just sit at the house and just fucking chill, bro. We have supper club at our house on Saturday night.

47:49
We have like seven couples that all really rotate month to month. So they're coming over. So are you, you're responsible for the supper? The supper. Supper's a weird word. I don't like that. Dinner. Dinner club. Supper's a very old word. It is. So you make.

48:03
Yeah, we're making or buying soup. I was like, doing like some kind of fancy soup or something. Nicole's got a plant. And it's a plaid thing. Every one of them has a theme. Should be argyle, shouldn't it? Yeah, argyle. Yeah, I'm gonna tell her that. Argyle might be a type of plaid. We probably need to look that up. Yeah, it might be. So seven couples. Seven couples. So yes, coming over. So first requirement in the supper club is you have to have a house big enough for seven.

48:30
people that eat sit down and eat dinner. Seven couples, yes. Couples, that's 14 people. Yes. Yeah. Luckily we do. What's a typical dinner? I don't want to take up a lot of time with this, but. Oh, like, you mean dinner dish? Yeah. They do themes, like, because it's winter time, it's plaid. So everybody wears plaid. Okay. And soup. And so. Who decides that? The women, the wives. Sure.

48:53
Oh, the men. Yeah. Yeah. Hey, man, we're going to do. OK, we're getting our guys are black tie and we're going to do steak. OK, every week, every week. Hooded sweatshirts and steak. Yeah. Hoodies and chili. I like that wings. Yeah, it's like in the summer, we'll do a picnic thing. OK, you know, down the park. OK. How did you get involved in that?

49:18
Nicole's friends. Sure. No, girlfriends. Why do we keep asking these questions? We've all become friends over the years. We've been doing it for a few years. So it's pretty fun. Anybody I know in there? No. OK, good. Good. So yeah, that's the plan. We got basketball games. Boys have like five basketball games. That's like, we'll be bouncing around all morning. What are they? Owens hasn't started yet. He's had practice, but games don't start until next week. Well, two of them play with the Wren in the Wren League and then a couple in church leagues.

49:45
We just do YMCA, so yeah, it doesn't start till next week. Cool, man. That's a great way to end it. All right. YMCA basketball. On the supper. Supper club. Yeah. Supper. Supper. We need a way to combine those. You know the best way to end it.

50:12
We love you.

50:18
Nicki Minaj, call us. Call us. Hey guys, you know where to find us, theradcast.com. We've got a new website, you need to go check it out. Easier than ever to find all of our content, all of our highlights, YouTube videos. Search for Nicki Minaj. You'll find all the content from today. Really? Yeah, you will. Everything from today and any episode we've ever said her name. Hashtag Supper Club. You know where to find me, I'm at Ryan Alford on all the platforms. Go look up Joey, Joe and Sean. You'll laugh your heart out. We'll see you next time on the Radcast.

50:48
To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.