00:00
Anything exciting hit your radar this week? Yeah, there's this big emo festival. When we were young festival. As long as Avril Lavigne gets an hour set on, man. But you gotta... Still hot? Sea day janks revisited. Buying Activision Blizzard for $70 billion. I saw that. What's $70 billion amongst friends? Psh, dropping the bucket. Yeah, like light investment. I will say this, I was gonna have the video up. I took some video. I did play Roblox with my kids. Nice. We got in Nike land.

00:30
I do have it on my agenda to go check out Paris Hilton's like Paris world I'd probably have to do that one after the kids are in bed. You know what I mean? Yeah. That's Roblox After Dark right there buddy. Yes.

00:49
You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, January 21st, 2022. And I'm joined, as always, on our marketing news and news of the weird episode. Joe Hamric. Hey, Ry. Hey, buddy. Hey, how you doing? News of the weird. That's, I mean, why haven't we been calling it that?

01:17
I don't know. News of the meta. I don't know. Yeah, everything's news of the meta weird. But the meta version is weird anyway, so it's kind of like it all goes together. It's very meta because the meta version. Yeah, exactly. Got it. How's the week been? It's been good, man. The snow thing was a little weird. Yeah, snow beginning did come. Kids are out of school, I guess, still. Still.

01:38
I don't know. Are they going back tomorrow? What do you think? I think with the covid thing, probably like and the chance of snow again. Yeah. Like I think I'm at Monday, I guess. Go back Monday. Yeah. All right. Yeah. Yeah. But six inches of snow in Greenville, South Carolina is a big deal. Is something. Yeah, it's a big deal. And it's my yard still pretty much covered in snow.

02:00
But I mean, I guess we're worried about ice now. Yeah freezing over. Yeah, it's like 45 degrees outside right now It's raining again. It is Yeah, I actually battled a little bit of a stomach bug this week. Oh Not pleasant. Oh, who's in food poisoning situation? I don't know. It was like it was like a 48-hour thing and

02:20
No bueno. Where'd you eat right before that? I've been eating bland. I've been on a low carb diet. We're headed to the Caribbean. You look great. Thank you. I appreciate that. Very handsome. The... I'll give you a ding for that. Sure. The...

02:38
So we're headed to Turks and Caicos in February with the family. That was the boy's large gift. We give them a giveaway experiences. We're an experienced family. And, uh, so I've got to be able to get into my banana hammock and, you know, and I got to make.

02:52
You know, things look as big as possible by shrinking my waist. Sure. Sure. You should get shave around there. I think is what they say. If you shave a little bit extra. Right, Nick? Yeah. He knows. Yeah. Nick knows. He's he loves banana hammocks. He does. The are you wearing one right now? And the sweat. He doesn't talk about it. Yeah. But the.

03:17
Yeah. So anyway, my, my, my dad's been so bland. I don't think it could have been something that I think I definitely caught a little funk. It's not great. Yeah. But I'm on the rebound on the man. I feel great today and, uh, happy to be joined by my not sponsored Alani new energy drink. Still Bruce buffer. I'm calling you, dude. It's time for your energy drink to be sponsored the show. So Alani, you didn't get all this free pub. Yeah. I mean, right. I mean, though it is delicious. They don't want us to start giving them the, uh,

03:47
the Mike's Heart Lemonade treatment. Yeah, exactly. And it might go that direction if it doesn't. I mean, it's not a threat. It's not a threat. No threat. Just who knows what'll happen. It's not a threat, it's a promise. I mean, Mike's Heart Lemonade sales, from what I understand, have tanked ever since we started talking about it. Yeah, they've gone down at least.0001%. Probably. Probably more than that. Yeah. But...

04:10
Probably not. They're probably doing the best game ever. Yeah, he's probably going to reverse effect. People are lapping on the Radcast. Those two jerk offs don't like it. Let's let's make sure we buy as much as we can. Exactly. So anything exciting hit your radar this week? Yeah, well, not I don't know how exciting it is, but we briefly talked about it. The there's this big Emo Festival when we were young festival. And it's got like I wish I knew how many bands, but it's got.

04:38
Avril Lavigne, Paramore, what was the other one? Jimmy Eat World. My Chemical Romance. My Chemical Romance. So many bands that people on TikTok have been saying that it's potentially fake, because it's supposed to be from 11 a.m. to 11 p.m. on one day. Everybody doing the math, like how long are they gonna play? They're like, well this, so everybody would get about 22 minutes or whatever. It's gonna be interesting to see what happens. As long as Avril Lavigne gets an hour set, I'm out. Oh, well she won't play without an hour set. Right? I mean, come on, give me a break.

05:08
But you got to still hot as appearance wise. Yeah. I don't know. I'd say, you know, yeah, yeah, yeah. She probably looks about the same. Yeah, maybe. OK. She was cute back in the day. Sure. I think I've been just because it was the whole persona, you know, mad girl, skater, cute skater girl. Yeah. All that. She's you know what? Who fucking knows? Yeah. Who knows? Probably just come scream and yell and do whatever she does. Jump around and jump around. Yeah.

05:37
So we'll see how that goes. I'd almost be interested to see if it is fake. It'd be the funniest thing ever if it was. So a couple of the bands have tweeted that they're going to be there or like send out messages, but it's like literally how you don't have time. There's not time for it. If you look at the list of bands, it's like this long.

05:53
As long as it doesn't turn into what happened at like the Travis Scott festival, like, you know, like it's put on, I don't even mean that. Like, you know, we joke a lot on here, but like, it's like, she's like, get it together. Sure. So it's put on by the same people. It's put on by live nation. So it's like, is that going to happen? Yeah. You know, people don't really stampede though, do they? No, they don't know.

06:15
Drowned maybe people are drowning in tears Yeah, the crying tears of lakes of I don't know angst Revisited oh Yeah, it is Yeah, it's been it's been a good week though We'll see we'll report if the emo tour carries on and one is named a tour

06:41
I mean, our one day event, one time only. One day. We should get tickets went on sale this morning. We should get them. Nick, Nick, get them for us. You can go with us. Then he's ordering them right now. OK, he's a multitasker. He is for sure. The.

06:55
We had good, good guests on this week. Maybe someone you've heard of. Heidi Montag. Absolutely. From the Hills. Ironically, the day, I don't know if it was good luck or bad luck. Their reboot of the Hills was canceled. Like the day that the Radcast came out. I don't think it was totally unrelated. And Spencer and Heidi who've become friends told me they weren't, they, it was expected. So, yeah. And I think Spencer and Heidi got a little something on their sleeve. They're working on a couple of TV projects, potential projects. So Spencer and Heidi has become friends with you.

07:25
because they should be friends with each other already. Yeah, they're definitely friends with one another. OK, they've become friends with I or me or whatever. Sure. You know, especially not text here and there. Bragg. Well, we do some work for them. Sure. So it's all good. You're a popular guy. Hey, you know, I'm a nice guy. You are. You really are. You know, that's what everybody says. Don't change their opinion. Why is Nick shaking his head? No. What does that mean? But yeah, good episode with Heidi. Very transparent about their

07:55
ups, down, sideways, everything since the big show. Even the Hills returns and everything and starting a business. I thought she was very transparent, really real. And then next week, got one of the hottest songwriters and producers. She's out of her hands and all kinds of stuff, but definitely writing songs. Jenna Andrews written some of the biggest hits for BTS, no matter how you are with Korean pop. Sure. You know, BTS is probably the hot one of the hottest

08:25
I don't know. Oh yeah. Under what? 21 bands in the world. I don't know how old they are. You mean they're under 21 or like the audience? You know, probably. I don't know if I could name a song, but I bet you if I heard one, I would know what it is. Oh, yeah. Like Butter or Dynamite. You've heard them. Dynamite. I've heard. Yeah, you've heard it. Yep. On the radio. Yes. And so she's co-written or written some huge hits. She's got a lot going on. She was really cool, really talking about her journey and, you know, what it's like.

08:54
you know, in the music business now. Yeah. Kind of. Pretty cutthroat probably. Yeah, the ups, downs and strangeness and a little bit of everything, but Jen was awesome. She's very dynamic and extremely talented. So that's next Tuesday. Cool. I'll see you next Tuesday. See you next Tuesday. So yeah, it's been a good week and lots on the horizon. Anything else come to mind?

09:20
No, I think that's I think that shoots it. I mean, I think the weather and the Emo Festival are really the only things I got going on. I think on your radar. So now we get to everyone's favorite segment. What is it? I'm not sure. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. The Redcast social media holiday segments.

09:44
Exciting I had to let the sense play through that. I like it. Yeah, there's nothing bad about that. No, it's it's Getting quite the comments on social here. I have people like commenting are like commenting the whole line back to me Oh, yeah with the yeah, but yes, I mean the yes We gotta make we engineer the yeah, it's very important. It is and it's just the way it comes out. Yes

10:10
So today is January 21st and as we get into our social holidays, we always like to add the disclaimer of, you know, we like to have fun, but we like to call out some important holidays that need to be on your radar that can't be missed. And you know, we laugh sometimes, but this first one, I mean, may or not be something you laugh about because it is International Sweatpants Day. That's pretty serious. Yes.

10:36
It's pretty serious. Had I known, I would have once neither of us. So Nick did. Nick came through the class came through. So he must have known. And we both have jeans on. It's not National Jeans Day. When is that? Do you think? It's got to be coming up soon. Sure. We've cycled through a lot of them. I don't remember that one. I don't remember Jeans Day. You know, what's great about this segment is the fact that I think by the number that get added, there seems to be additional ones added next year. So I don't know the way I repeat.

11:05
We might repeat some of the same days, but there's new ones every year. They get added on to the day. It seems like it does. Which means people need to continue to listen because it's vital. What if you miss it? Because next January 21st, there's got to be at least two more. How would they how would they ever get this such advanced notice as day of day of notice? Yes. So if you're listening here on Friday morning, get your national take a picture of your sweatpants. Probably like get a day off or something or. Sure.

11:35
Maybe you just don't work. Work from home. Or work from nowhere. Sure, unemployed. You definitely have sweatpants on. That's the uniform for unemployed. Just some sweats. And while you're doing that, it's National Granola Day today as well. Okay. So, cool. Cool. I guess. Hey, I like granola bars. I like them. I don't.

12:02
What's the what are the ones that everybody always makes fun of the nature zone? We take a bite and it turns to dust and instantly all over you. Immediate crumbs, crumbs everywhere. And I like those, the green packets. They're good. Yeah, very tasty. They're good, but they get literally everywhere. Yeah, I'm like eating them in my car. I get bad. The kids like having crumbs and it's like it's like bite and it's like.

12:23
I'd like to see slow motion of what's coming out of my mouth and going everywhere else. It's an explosion. They disintegrate the second you take a bite. Yes, total disintegration. And it's also, I mean, we were going to practice this ahead of time or even do it, but we're going to just let it stand on its own. National hugging day. Okay. So if you're out there and you're hearing this, hug a cop.

12:46
Hug a friend. Good cop. Hug. There's one more boys in blue here today. Yeah, but no, hug anyone. Hug anyone around you. I'm gonna hug my wife today. You are? Yeah. What a treat for her. I know. That's nice. If I could see her. Well, that's fair enough. We have like 17 boys games today. Oh yeah. Practices and games. On Thursday, oh yeah. Thursday's a busy night.

13:08
Yeah, but if we see each other, we'll I'll give her a big hug. I'll go. I'm going to hug my son when I get home because he's at home. No school. No school. My kids are up there. My kids are actually above us. They're learning above us. We were in our studio. We have a little floor above us. Really? They're actually right above us as we speak. They're learning up there. You learning that's not learning. Right. OK. Hey, they're probably finding a way to dump water on us or something up there.

13:35
Yes, which would be hilarious. That would be funny. And lastly today, I mean, I don't know how you would already not be aware of this one, but it's Squirrel Appreciation Day. Yeah, no shit. Obviously, obviously. Right. I mean, I had a baked squirrel for breakfast. Yeah. Well, I fried one. I fried one up. Yeah. I appreciated it very much. Have you tried baked?

13:57
Have I eaten a fried squirrel baked? Is that what you're asking me? That's the only way I eat them. No, I haven't tried it baked. You put a little lemon on there probably. Yeah, a little lemon takes away the gaminess. Sure, some capers.

14:09
Maybe for lunch. Yeah, a little squirrel appreciation. Sure. I don't know what the hell that means Because I would squirrels do nothing but kind of cause havoc, you know, they eat through wires. They Yeah, the last time a squirrel did anything for me personally was never ever So that one time I don't know Nick any squirrel related. Yeah. No, no, no, none Exactly. So out there celebrate your squirrels

14:35
I guess, or appreciate them. I'm gonna leave some nuts on my front porch. Yeah, you are. Okay. Careful with that hug. You might leave some more nuts out there. Hey, look out. January 22nd, tomorrow, Saturday. This just can't be taken lightly. No. It's answer your cat's questions day. I am not looking forward to that.

15:02
I mean, I have a feeling my cat has got some pretty serious questions. I think so. I mean, yeah. Why are you feeding me kibbles and bits and bits and bits? Right. Yeah. What questions could they possibly have? I know. Like, how are they going to get those questions asked? How are they going to articulate the questions? I'm not sure. I don't get it.

15:26
Answer your cat's questions day is Saturday, January 22nd. We're going to leave that one there because I don't even know where to go with that. But this was a this makes sense. I I'd like to say that I celebrate this every day. Sure. But it's also celebration of Life Day. All right. I think we should all celebrate life every day. Everybody, you know, I'm sure it probably relates to like a disease or something. And I probably should be making light of it. But in all seriousness, we should celebrate our life every day. We should.

15:54
It probably did, but you're probably right. It's probably like people that have survived something bad or something. Maybe, but you know, our show notes did not cover that. So as far as we know. So our ignorance is bliss, and just know that, hey, if you're listening to this, be thankful. Yeah, I am. Because we're alive. And we're on the Radcast, and what could be better? Nothing, very few things. Very few. Other than having one of these, National Blonde Brownie Day is also Saturday the 21st. Okay, that's pretty specific.

16:24
Yeah. It's not a brownie. It's a blonde brownie. Not National Brownie Day, but it's National Blonde Brownie Day. OK, yeah, those are pretty good. Why's it got to be blonde? Blonde brownies have more fun. I don't know. Hey, there it is. I like it. And you know what you can put on top of it because it's National Hot Sauce Day.

16:45
Okay, so I thought you say hot fudge, but that's it's hot sauce day You put some hot sauce on your brown blonde brownie. Oh my god, you know weird this you big hot sauce guy Oh, yeah, I love hot sauce. Yeah

16:57
Have you? What's the hot? You go to you go to firehouse subs and like get like four different samples. I mean, I think I don't think they do that anymore because COVID. But like they used to probably not. You used to have like all the hot sauces. Oh, yeah. They had all lined up. And we're like that much in them. Yeah. Back backwash. I have a drink. I got a I got a pack of that. You know, the show Hot Ones or the podcast or whatever. I got a pack of those. And those things are no joke, man. Like the mildest one.

17:26
Super super in Fuego. I haven't even tried the other two. I looked at him because I don't want to hurt myself Yeah, it's crazy. Yeah, I'll bring some in my lips No, I like hot sauce I'll do it on the show. Okay, you know, I'll bring this in a fear factor with the hot sauce Remind me I'll bring I'll bring in a couple different ones I like it and but uh, I do love hot sauce and But if you're like the social media manager for Tabasco sure and you haven't already planned. Certainly they have some planned already, right?

17:56
Sure. Oh my God. You're on Texas Pete social media. I think on Saturday we should look this up, see if how many people are like posting about like their favorite hot sauce. If they don't, it's a huge swing and a miss. Yeah, they obviously didn't listen to the Radcast yesterday. The day before. To get ahead of it. Sunday, we've got two days, two big holidays. First national handwriting day.

18:22
This one might be dying a slow death. Yeah. Because how much handwriting do we do anymore? Not a lot. They don't teach cursive anymore, right? I don't think so. I don't think so either.

18:32
I don't, yeah, I write my little Post-It notes. I might have the worst handwriting of anyone I know. Mine's pretty bad. Pretty bad. Look at it, I've got a billboard over there. That's not great. Mine is a mixture of cursive and print. Yeah. It's pretty bad. Yeah. It's pretty bad. Yes, and it's also National Pi Day.

18:54
Okay. So a lot of sweets this weekend. Pies, blonde brownies. Sure. Hot sauce, hot sauce. Granola. What's your favorite kind of pie? I don't mean to put you on the spot. Peanut butter pie. Really? Yes. Really? Peanut butter pie. Or my wife makes this. My wife. My wife. I did it. And I she makes a very good pie. I'm going to talk about that the rest of the episode. Please do not. I will not do that. No.

19:20
read my lips. I'll even give it to myself. Self-inflicted. She makes this like, it's made with like, whipped cream, it's really light. It's got like a cookie crust, you know, whatever, basic cookie crust. And then it's like whipped cream and fresh lemon juice and maybe like carnation milk or something. Like.

19:46
Some combination of that. It's super light, but it's really good. So my favorite kind of pie is a lemon meringue pie. OK, then you'd like this. Yeah. Getting in the same thing. Any meringue. I like a meringue. Key lime pie is not like the right like real key lime pie. Yeah. Like the real deal. Not the not green. Yeah. Like it's got to be like that yellowish color with key limes, with key limes. Quite tasty. Oh, yeah. I might have some pie. What's is there? Hallelujah. This is I feel like this is another situation where someone from Radical.

20:15
Should have had some pie here. With some hot sauce and a blonde brownie. And a blonde brownie. I feel like there's something else coming up too. Even though I'm eating like low carb right now. Oh, that would be tough for you. Very tough. On January 24th, we have Beer Can Appreciation Day. Which also we should have. Yeah, I mean, falling down here. It is what it is. Beer Can Appreciation Day. Just the empty cans? Just the empty ones. But we got to drink them so they get empty. Fair enough.

20:42
drunk while we're there in the episode. Let's do this. Since we have a theme going, what's your favorite beer? Not ultra. Don't say fucking ultra. Your favorite non ultra beer. Oh, how about your favorite imported beer? How about that? Okay. Um, I'm probably Corona.

20:58
Really? I mean like a, like. Man, that's the ultra of imported beers. Yeah, I was hoping, oh, like a Heineken, man. Ugh, ugh, ugh. Heineken's close as shit. Yikes. Sorry, Heineken. You know, we did work for this company, it's not imported, but it was a craft beer out of Atlanta. And I don't know if you've been to the Vortex in Atlanta, but there's a brewery down, it's a cool dive bar. Cool. Whatever.

21:23
And there's a craft brewery down there, it's called Atlanta Brewing Company, they also make this beer called Laughing Skull. And they made a really, really, it was probably the best blonde. Brownie? Blonde Brownie, blonde Brownie I've ever had. Blonde beer that was not too light, but it certainly had flavor and not like, you know, it wasn't like an Ultra. But it was a craft beer, it was really good, Laughing Skull. Laughing Skull. Yeah. I'll have to look for that. Mm-hmm.

21:51
You could probably get us some, right? I can. Okay, well. Get us a little sixer. Or keger. Yeah. Keg-a-rater. Speaking of, not to break up the obvious rhythm we have going here. Clearly. Where are we at on the fireball keg? They're back-ordered. I have, I literally, three of them could show up at any time or none.

22:11
Cause I did order them on three sites. I put in the order and it says your back order and they will ship when available. And I don't know if they're like, they were so limited that they're never going to be refilled. Yeah.

22:21
But it's possible. Or the three are going to show up and we're going to be like, what the hell do we do with it? Yeah. But they're not they can be shipped. They're not the size of like a beer keg. They're you know, they have like a I don't know, 75 shots. They're probably like, I don't know, 18 inches, 18 inches tall and like 12 inches wide. Like the Jägermeister things. Yeah. You could put them in the freezer or whatever. And if you got a big enough freezer. But that sounds dangerous.

22:46
Well, and I did want to remind you it's also National Complement Day on January 24th. Oh. In case you want to do anything on the 24th. You did a great job telling me that. That's awesome. Ryan? Nick? Yeah. Great job over there as well. Yeah. Nick's doing a great job on the 24th. Nick may be very tired of us like deflecting things toward him. He enjoys it. He does a great job. And it's also National Peanut Butter Day on the 21st. Is that why you said peanut butter pie or is that coincidence?

23:16
It's coming together. It is. It's all fitting together with these social holidays. Very. Yeah. Something covered with the Illuminati. I feel like maybe have a hand in this. Yeah. National peanut butter day. Chunky or smooth? Smooth. I got chunky, bro. Hallelujah. You hit the wrong button? Who's got the wrong button? Hallelujah. No, the, uh, I'm not my smooth, my smooth. I'm trying to like, hallelujah, my smooth and de-fraud-tion. Yes. What about almond butter? Where do you land on that?

23:45
Yeah, exactly. That's where I land on that oil on top of it. No good. Now I can. It's the reason I didn't give you the on the chunkies. I actually like chunky peanut butter. Sure. I just prefer smooth smooth smooth is like sweeter a little bit. Yeah. And peanuts in the chunk, you get a little salt situation. I may have to revisit the smooth. Yeah, I think you should. OK. So there we have it.

24:11
It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A Redcast social media holiday segment. Yeah! There we are. I have to... The echo. It gets to me every time. It does. I don't know when we'll ever not... Usually your little segment audio...

24:34
Your hosts don't talk about it. It just plays and then you start talking. It just becomes part of the, yeah. But I enjoy it so much. I feel like I have to talk about it every time. I don't know if that will ever end. I don't plan on having it end. Yeah, it never will. Maybe not. Or this. Trends in the metaverse. Did you hear that? Yeah. Is that you? That was me. Okay.

24:58
Yeah, from many moons ago. Back at a planet much further from here, like my Star Wars. Like that was me from the future. You made me cough. Reminding myself of myself. That was your like a Bill and Ted's Excellent Adventure type situation. Yeah. Where you come back and remember that. Whoa. Oh, wrong button. We got some malfunctions going on. Malfunctions. Malfunction Junction. So first trends in the metaverse. Lots going on.

25:27
our entire episodes now, because this is like all in all the marketing news, it's NFTs bro or the metaverse. And it's starting to get real. We're actually working with some clients on NFT stuff. So it's becoming real, real, real, really real, really real. The irony of calling the metaverse and NFTs real is real. Yeah. It's odd, but it is real. I'm still money. I know that. I'm still sighing at NFTs. There'll probably be a point where I don't, but still.

25:57
Microsoft this week is planning to buy or the deal is already in motion. They're buying Activision Blizzard for $70 billion. I saw that. And if you don't know who that is, they make things like Call of Duty. Yep. One of the probably the biggest gaming franchises ever. At least top five for sure. And then the other end of the spectrum, which is big, but you know, a little lighter.

26:25
characters. Candy Crush is active. Not quite as famous Call of Duty. No, but still big in its own right. Yeah, but they make other games as well. And so this will position Microsoft like right at the head of the class for in the gaming space as well as strengthening its hand in virtual and augmented reality because of I guess where Activision Blizzard already was or some of their technologies and different things. So

26:54
Microsoft making, you know, what's 70 billion amongst friends? Drop in the bucket. Yeah, like light investment. Drop in the bucket. The thing I heard about this that people were up in arms about is Call of Duty going to become an Xbox exclusive. We're not going to be able to get on PlayStation anymore. Maybe. Maybe. I mean, if I'm Microsoft, I probably would.

27:16
Yeah, why wouldn't you? 100%. You don't want anyone else buying on Sony. Well, it depends on how much you can make them. If you get all the royalties and you know Sony's not going away, it depends on how much you make. Like, you have to play... I'm sure there's someone smarter than me that's an economist or whatever that does the math of if we can license this and get X from Sony versus... or does it add...

27:40
more console sales and longevity to our line. Someone can do those numbers better than me. Yeah, probably. And to date, most of those, it's usually gone towards exclusivity. When these deals happen or when someone has something which tells me they've done the math and that, I don't know, that loyalty of keeping them in the gate or in the bus, so to speak. I wonder how they would project the added console sales.

28:10
from making it exclusive. Could you base that on how many people from PlayStation bought it? How many people buy the game now, maybe? Probably a per, like, I'm sure there's like some spoilage or whatever, you know, like, how many million people have bought the game on Sony? Sure. How many of those people you think will stay loyal to it, even if it moved to Xbox? And it's probably, you know, if someone truly only has a Sony, are they really gonna fork out 700 or 600, whatever the newest consoles are, just to move to, call, and some of them might.

28:40
Some have both consoles anyway now. Yeah. So what would be smart is if Xbox could somehow come out with a pared down console that just for that. Yeah, like a cheaper version. Yeah. Of the Xbox. I just want Call of Duty. I don't give a shit about the rest of the Xbox. And there's probably guys that only play that game. Probably. I mean, almost like, you know, the old arcade box, you know, stands like all that because, you know, that's what people play 80 percent of the time or something. Yeah. Well, there's professionals, right? Yeah. That's all they play. Yeah, totally.

29:09
So, and that, that could have an even bigger impact in e-sports and everything like that. If stuff's sponsored by Sony versus Microsoft or what gaming console, if, cause there's a lot of e-sports around Call of Duty. Wide ranging effects. But, uh, this takeover will, will make Microsoft the world's third largest gaming company by revenue, just alone right there. What's number one? Any idea? Sony. Two? Tencent. What's that?

29:38
gaming console or gaming maker. They make they make games. I don't know. I don't I don't know. Tencent. Yeah, I don't know their titles, but yeah, Sony Tencent. I would get I would guess it's games you've heard of. What where do you think isn't Rockstar? They make what's it called? Right. Yeah. They probably made anything a long time though. No. Right. No. You talk about like when you play the. No, no, no. No, but that's funny too though. Uh, GTA. Yeah.

30:07
GTA, Grand Theft Auto. Yep. I don't, there hasn't been a new one out in forever, right? Yeah. Forever. Yeah, a couple of years maybe. Four years. Yeah, four months ago. It just came out today. We just got a DM before this even launched that said, what the hell are y'all talking about? It launched two months ago. They already know. I thought this was pretty cool. So Lamborghini is coming out with a carbon fiber space key that unlocks a limited edition NFT.

30:35
So get this shirt. So they actually sent this material to space in 2019. This carbon fiber material that you're doing some testing of its limitations and strength and all that. And they've broken it up into small, tiny fragments. And they have it as like a key. What's interesting is they call it a key. And it's kind of this really cool thing, really cool look. But the key doesn't like, obviously it's to the NFT. But there's a QR code on the back of it.

31:04
So it's not really like on, I mean, we're not like sticking it in your hard drive or like, I don't know in your.

31:11
I don't know, USBC or your Lamborghini and magical NFT here suits out your QR code on the back of it. So it's still pretty cool. It's pretty cool. And it looks cool. It looks like it's going to be super exclusive. They got an artist that has not been announced yet that created the NFT. So they're putting a lot of mystery and intrigue. It looks like another one of those NFTs, though, that's going to be so overpriced. That's like millions of dollars. I better just get to probably. Yeah. You know what I mean? You should. I was going to get three or four, but put them in your.

31:41
Meta Art Room. Meta Bank. Yeah. Meta Safe. Yeah, your Meta, I don't know. Meta Art Room. Whatever that is. I don't, yeah. Your Meta Basement. I'm going to put mine in my Meta Basement. My Meta Crawl Space. Yeah. I'll just keep it in there for a while.

31:58
But this looks pretty cool. I mean, everybody's on the NFT bandwagon, and why not? Because there's a lot of money in it right now. And then there's a lot of talk out there of how these luxury brands are transitioning. We've talked about some of them, how they set up experiences, and I did, I will say this, I was gonna have the video up, I took some video, I did play Roblox with my kids. We got in Nike Land. It was pretty fun. And for the record, my 10-year-old, who's a Roblox, like,

32:28
not know it all yeah and was like this is pretty cool and so we got in Nike land we went into the store he's like buying Air Max's and putting them on his little avatar and like shirts and stuff I'm like okay I get it and then some of the games I hadn't they were kind of fun so I actually played a little Roblox on in Nike land and when I want a couple little mini games but you know

32:54
What are you gonna do? Right? Yeah, it was okay. Can't beat the kids at that stuff. No, not my kids kick my ass. Yeah. No, no hope anymore whatsoever. I do have it on my agenda to go check out Paris Hilton's like Paris World. You probably have to do that one after the kids are in bad. You know what I mean? Yeah. That's Roblox after dark, right there, buddy. Yes. Roblox X rated. Yeah, no, I don't know. We'll see. She does have like we were we joked about a couple weeks ago. She's got a.

33:22
She does have a meta yacht supposedly that you can get on. Sure. The meta ocean. Yeah. Hope I don't meta fall overboard. You know what I mean? You might. Who knows? So I'm going to check that out. So there you have it. You're small. Trends in the metaverse.

33:46
Yes, it is. It's great. It is. So moving on to our news topics. First on the list, this one, I actually like this a lot. I think it's funny. I think it's smart. And if you're a marketer, you gotta have fun with yourself if you are. So Oscar Meyer.

34:04
has introduced this baloney inspired face mask that pokes fun and self care. It looks like a piece of baloney that you put on your face. Eyes cut out and everything, and it resembles that signature baloney cold cut. But it actually does, it's not actually meat. It does have ingredients that are intended to promote skin hydration and elasticity along with anti-inflammatory benefits. No meat though. No meat, it's not. It looks like it though. It's quite funny.

34:34
This is brilliant. I mean, I'm going to go ahead and like Oscar Meyer agency, whoever came up with this, this is funny. This is a great plan play. This makes people laugh. And you know what, I might have a baloney sandwich tonight. Just because. Little fry baloney.

34:50
Oh, hey, that's good. That fits on the low carb. That's good stuff. You have no bread. But I'm sure. Just like our gym teacher in ninth grade used to eat for breakfast. Just fried baloney. Mr. Roper just got a baloney. She loved it. Yes. Question. One size fits all.

35:12
I assume, but you know. OK, I didn't know if you had to cut your own eye holes. No, I think it comes one size. Also, I just wanted to remark that Oscar Meyer, historically excellent marketing. Yes. Right. They got the winner mobile. Oh, yeah. They got the Oscar Meyer song. Yeah. Everybody knows that song. Everyone does. Right. Nick. Oh, yeah. I wish I was an Oscar Meyer winner. You know it. I wish I was. Right. I'm sorry. That's a great song. It is a great song. Songs of all time. Of course.

35:38
My playlist my workout gym playlist Comes on I really get yeah, you really get hung. Oh all those times you go to the gym every week Well, it's three or four times a week, obviously Clearly in 1997 But in any case, that's my hype song. That's my pop-up song. Yes. Can you sing any of it? Sure I can sing the whole thing if I wanted to I'm busy right now though. Yeah, you are busy. Yeah

36:07
So, yes, so I like this play. Oscar Meyer, congratulations on the face mask. So news here on Marriott, they're seeking TikTok creators to drive content around their latest loyalty program. They're gonna be hiring three, they're trying to find three people to create content for the brand while they travel to its global properties over 300 days. So you get to travel over 300 days and you create TikTok content while you do it.

36:37
young women is going to be that, right? Young women and men. Is this the Bonvoy? Is it Marriott Bonvoy? Um, yeah, I think it's part of it, but I think it's part of the whole, the broader, it is part of Marriott Bonvoy, but that's, that's the loyalty program, right? And the winners will be expected to create.

37:00
creatively document everything they encounter on TikTok and other platforms of their choice, producing content that reinforces how essential travel can be. I think this is like fighting against the fact that, you know, with COVID and everything else, like travel slowed down. I think it's a good play by Marriott. Sure. They're playing into how people are consuming content. They're obviously leveraging influencers to make it come to life. I think it's super smart. I just don't know like,

37:28
when exactly this is going to like with COVID just kind of like rampant in the moment. Like, does this need to be like a March, May initiative? Maybe it will be by the time they find the three. Right. And by the time they film all the stuff. Yeah. I might, I might put in for it. I think you should. I might put it for it. There's probably an age, like it's probably like 18 to like 43. They only want like, you know.

37:50
Super attractive 21 year old women. Okay. Well until you said 21 year old women that was me, but yeah We could get it. I mean there's three it could be Joey Joe and Sean. Hey, there you go. Why wouldn't it? Hey, that's Hey, that's a good play. That's Sean. It at least is handsome. Yeah and Joey. I mean he's He's a guy, you know So me perfect y'all could go travel around for 300 days. There's three of you right there hundred days each hundred days

38:18
So or do you have to do it all together? That's what I'm wondering if they if they send everybody might be together like a record around So anyway, I like to play from Marriott. We'll see how it how much it helps travel increase So, you know who I think's made a pretty good comeback and maybe you know, just leveraging pop culture and other things but Applebee's

38:39
Is turning its customers into marketers. They're using testimonials from regulars, as well as a love song from a superstar super fan to bring the casual restaurant trains back from the pandemic. So, you know, have you heard fancy like, you may not like it, but it boosted their sales. It's all up in their ship. It's all in their ship. I mean, song totally helped, you know, Walker Hayes helped him help the brand and, uh, whether it's been overplayed or not.

39:09
You know, it has. Yes, I like it. I'm tired of it now, but I still appreciate it. It's catchy. He did a very nice job writing it. It's very catchy. Very can't get it out. It's stuck in my head right now. Now that we're talking about it, I don't even know the words. I'm just like, yeah, Applebee's right. We said that again. No, no, no. Yeah, one customer. Come on. Hallelujah. Applebee's right. Yes.

39:36
No. Okay. Yes. No. Okay. Well, you like fancy like Nick? Yes. No. Do you like Applebee's? Read my lips. No. That's what I heard from Nick. That's what I heard. He smiled.

39:52
But that's what, that's the feeling I got. Look, there's a couple of dishes from Applebee's that are pretty classic. They have like that, uh, that chicken tortilla, something that's pretty damn tasty chicken, lime, tortilla, tequila, lime, chicken, tequila, lime, chicken. I used to love that. So yes, that's so good. They still have that. I still have that. Oh man. I'm like, see, I might have Applebee's for lunch. Selling them Applebee's call us. You owe us something. Yeah. You know, but anyway, you know, I like what they've done. They're, they're the keying into these things. It's still Applebee's. But Hey, it's your neighborhood.

40:22
Bar and Grill. What do you expect? So some of those brands are dying or dead. Ruby Tuesday. Done. Right. You're dead. That's I mean, I'll be seems like they're the only one they were the mocking. They were like the butt of all the jokes. Right. But now who's laughing now? Fucking casual chain brands. Walker Hayes. Yeah. Well, he's laughing all the way to the bank. Yeah. Moving on. Sure.

40:47
TikTok. This is an article from digiday.com. TikTok is changing small brands lives. It's making a big impact with small brands that are leveraging the platform. There is an article just about the impact they have, especially with a small social brand called Poppy. P-O-P-P-I. Heard of them? Nope. Anyway.

41:09
They've, uh, they've been racked up over 26 million views and had a seat, a significant boost in sales from a single organically posted tick-tock. What do they sell? Soda. Poppy corn. Startup soda brand. Soda poppy. Poppy soda. Poppy. Hi, Poppy. Me, me, me, I, Poppy, me, Poppy. If they don't have a, if they don't have a, if no one's talking about that, if they don't have someone doing that on Instagram or tick-tock.

41:36
I might, I'm going to do a My Poppy video on Instagram. David, we get David Ortiz, right? Big Poppy, right? Yeah. I mean, why doesn't he, we can't, we can't come up with all the marketing for every brand. This is true. Somebody's going to have to pitch in. Big Poppy, I Poppy. I Poppy. But it is played the fact that if, look, if you are a small brand and you're, you're, you know, a challenger brand or whatever, and you're looking for organic reach, you need to be on TikTok.

42:04
Oh, yeah. I mean, like you have to be. I literally hire like no matter how big or small your marketing budget is, I would have like a 21 year old or an 18 year old that was really good at TicTocs working for the company in the marketing office. No question. And that's what I literally give them my product and I didn't let them travel or whatever. Like, yeah. And you never know what's going to hit viral and it'll be worth whatever you're paying them. Absolutely. Absolutely. I mean,

42:34
You'd have to be at this point as a brand, a complete idiot. Yes. To not be on every social media. And I'll even say this, like we used it for Radical and got like recruiting and like all this stuff. And then we've kind of backed off of it. You get busy with all agencies problem. You get busy with client work and everything else, but I've...

42:54
thinking about like re-insiccating this. Yeah, actually for the Radcast, everything else. It's still out there though. That's the thing with TikTok. It's not going away. Like something could pop up from two years ago or whatever, maybe not two years, but it'd just be like, oh shit. Yeah, and you guys with all your stuff have seen a ton of success off of that, right? At the time, we've had multiple videos over four million views, which is what?

43:17
I can't you know what I mean? Yeah that yes numbers don't make you like they blow your mind How did four million four and a half million for a couple of people see this? Yeah Crazy Joey Joe and Sean on it on tick tock right tick tock well everything everything Every social media you can imagine not snapchat not no I'm kind of I don't know kind of out on snapchat. I feel like there's a I know there's still People that still use it. Yeah

43:46
Nick, do you use Snapchat? So message is to message mostly. To message, right? Pictures. Sure. Pan am I mean, you're pan am I mean, yeah, nude photos, his girlfriend. We're sure. Can we get away? Can we get a microphone for Nick? What's going on? I don't know. We've got like three microphones over his head. Two microphones right there. Yeah. We're going to have one next week. Or Nick's not going to be here at all. Oh, Nick. It's good. Can we have a song that Nick's job is about? Yes. Oh, Nick, I'm sure it does not actually.

44:16
Yeah, there's still a lot of users on Snapchat. It's not by any means dead. Me personally, as an older man, I just don't feel like it's appropriate for me to be on there. Like, I don't need disappearing content. No, so I...

44:30
Again, the only time I've ever used it is like my daughter, who's 22, will send me a message. Yeah. You know what I mean? Or just like, oh, here's a funny picture. I'm just like, oh, OK. Right. You could have texted it to me. Please just text it. Please just text it to me. Yes. I don't need it. I thought this is interesting. I was both amazed, not surprised and somewhat feel like.

44:54
I'm not making as much money as I should be. Sure. By looking at Forbes ranked top 10 highest paid YouTube stars. Oh, my God. Mr. Beast is going to be up there, right? Mr. Beast, number one. Yeah. Fifty four million dollars. Yes, 54 million last year. And that's not even counting what he spends, which is unbelievable. Yeah. I mean, I'm sure you probably spends half that, but make 54. I'll spend 27. I'll.

45:19
Ben 53 to make 54. How about that? Exactly. I'll spend 65 to make 54, which doesn't really make sense. That doesn't make sense. But Jake Paul made 45 million. Fucking Jake Paul, man. Are you serious? Yeah. 45 million just on the king of self-promotion. He's so right. That so good at it. So good. And, but it's not, it's not good, but it's, but it's just, it goes to show you like the people that do really well with this have done a really good job admitting that.

45:50
the average education is fifth grade. Yes. If you really go look at it, I think everyone else doesn't do a good job of acknowledging that and expects too much out of people. And the ones that are do well, and you go really look at the content, it's appropriate to fifth graders. We've had a couple of things that we did, where we're like, this is hilarious, this is awesome. We put it out and it was like.

46:14
You know what? Did we over read like you ever is too smart to the audience? Yeah, right. Maybe probably that sounds very arrogant, but it does and I don't mean it I'm just saying I just I give them a ton of credit for like, you know, they realize what's hot and what's interesting There's more to it than that. But there's a simplicity to it all when you go really go look at it. That's like It's not Complex. No, it's there's some simple triggers that they use and

46:44
You know, I think they, uh, I'm going to make it my goal in 2022 to make, to dumb it down. Yeah. The dumbest content I can and make a million dollars on YouTube or whatever. Markiplier. Markiplier, 38 million. Heard of him? Rhett and Link, 30 million. Unspeakable, 38.5. Nastya, 28.5. Dude Perfect. Of course. All every kid. They do a tour. 20 million.

47:12
Logan Paul made 18 million. Ah, Logan, you bitch. He's only half of what his brother's making. Fucking stepping up, dude. Oh no, dude, only 18. Only 18 a week. Oh my God. Unbelievable. He needs to be embarrassed. Am I right? No, not really. He's made 18 million. We know we're embarrassed. Congratulations, Logan and Jake, for breaking the internet and solving a lot of equations. Twitter, this was interesting. We talked about it.

47:40
about the hydro, uh, exercise equipment. It's like hydro hydro hydro is the rower, rower machine last week. They was using billboards and I was kind of surprised at them. Even though I still believe in billboard advertising, but Twitter has launched billboards across eight North American cities, and it has like these quotes and these statements from celebrities, celebrity tweets that

48:07
that kind of show that they've used the platform to manifest their dreams coming true. So, like saying, they call them manifestations. And so, like, again, like putting the tweet up on the billboard to promote the platform. Sure. You know where you could also read that tweet?

48:28
On Twitter. Yeah. I think you can just get on Twitter and read it. But you're reminded of the platform, the outdoor. It's what, what's funny to me is just these huge digital entities using traditional media. That's the insight here. Is it, is it coming back around? I think it's never died completely. And I think there's a time and a place when you've got the saturation that these large players have. Well, if you're a national player or a worldwide player, you still need reach and frequency and.

48:57
in Los Angeles and in Chicago and New York, the amount of people that see these billboards, the reach that you get, the frequency that you get because of the driving back and forth is still hard to attain in any other channel. That's why mass media existed. The numbers for TV have dwindled, but why it's still a huge player, especially like sports advertising and other things, is because of the reach, the number of people. And you just can't...

49:26
You can reach it like on Facebook and some of the social platforms, but it's just it's not the same type of impression, the same volume of impression. You're not going to you're not going to reach everybody. Exactly right with a billboard. You can't if you look at the entire market, nine million people. Yeah. But on Facebook, maybe it's catered to. And you've got the bullshit of impressions and stuff where stuff gets counted. And did they really see it and like display ads? You really know, like, oh, I hit eight million people with my display ad.

49:55
Did you really? Did you though? Is that the same, is that impression the same value as Joe Smith driving in New York traffic very slow, staring at your billboard? Oh my God, yeah. It's a different impression. Different, 100%. We're such like a, such a car-based, like automobile-based society. Still, yep. I mean, we see billboards probably every day. If you get on the highway, you see a billboard every single day. And until it's autonomous driving and we're truly just

50:24
our head buried in our smart phones, then it still has relevance. Because if you're driving or if you're in the front seat, you're probably seeing that. 100%. So we're totally in the back seat, like completely not paying attention. Right. Which is how I drive anyways. Which is coming. That's how I drive anyways. In the back seat. I don't have the, my car doesn't do that, but I just have a brick I put on the thing. It's amazing how you drive from the back seat. And I make it and I never, I mean, never had an accident. Yeah. Strange.

50:50
My wife's an excellent backseat driver. Backseat driver. She tells me how to drive very well for the backseat. Oh my God. Why are you going this way? That's the one I get is where are you going? Yeah. I'm going, you know, where we said why didn't you go the other way? Hey, guess what? Why didn't you fucking drive? How about that? How about that? Yes.

51:11
Yeah. My wife's a lovely lady. She's fantastic. She likes to tell you how to drive and many other things. A lot of a lot of advice. Yeah. I get a lot of advice at home, too. You get do you let me ask you this. Do you get it phrased as a question like wouldn't you rather do this? Oh, it's always passive aggressive. Yeah. What do you think? I'd rather just be aggressive. Yeah. But it's fucking do it. That's what I would rather hear. But then you can always you can always kind of do the like.

51:39
Well, you didn't really tell me though, did you? Would you want to take the trash out later? Yeah. You're like, no, not really. It's not a direct, you know what I mean, like order. I'm just like, you asked and I'm... No, absolutely not. You shouldn't have asked. Just tell me. Just tell me. That's fine. But their way of asking is usually because you should have already done it. Correct. So they're not really asking. They're just reminding you that you didn't do it. Yes. And saying, this is how it should have been. It should have...

52:08
Shouldn't you have already taken the trash out? Yeah. The underlying question is why haven't you done this yet? That's what it really is. Yes. Yes, it is. Oh, married life. What are you going to do? I love it. That's great. It's great. It's great. Most of the time. Most of the time. And there you have the news, my friend. There it is. Fantastic. We stayed on topic. So it's so tight. You know what I mean? Like tight line. We were we were all it's crisp.

52:37
Cool. Yep. Joey, Joey and Sean go check them out on TikTok on Instagram. Go see the 4.5 million views videos probably pinned at the top. I had to guess. Uh, they should be. It definitely should. You know where to find me. I'm at Ryan All for all the platforms. Go check out the radcast.com search for wife rules. You'll find them all anyway. You know where we're at. We appreciate everyone. Everybody has a great week. We'll see you next time.

53:04
on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.