00:00
Today might be the most days ever in one day. Really? Yeah. Nine holidays in one. There's a belief out there that the metaverse is actually gonna play heavily into the hybrid work environment that we're moving into. The only thing I don't get is if you're kind of playing the game and moving your person around, it's like, what are you getting any work done? There was a lot of memes and such that kind of came with it, like the grid of how...

00:26
crypto has been doing is the arches of McDonald's. It's pretty clever. That's funny. Pretty clever. But I pointed out more to how all these brands on Twitter especially, whether it's meta-virtualated or not, are really acting more like people than brands. And I think it's been beneficial for them.

00:50
You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, January 28th, 2022. Welcome to our weekly marketing and advertising news. I'm joined as always by my

01:14
Lifelong friend lifelong. I think it has been sure it's a 13th lifelong feels like it feels like it Joe Hamric. What's up? That's me man. There's a lot up. What's up with you? Hey about six five 258 today, I think 258. Yeah, not 257. No, I think I weighed you had extra. Yeah, serial bar this morning Hey, man, yeah getting it tight and locked in for the beach and two three weeks less than three weeks. Are you tanning?

01:40
Not yet. I'm going to before we go. Do you do tanning better? Do you natural? No, I'll get I'll get in the tanning bed, like just because we go to Mexico. Get a base, like get like two days of a base just so I don't fry the first day. Yeah. And and I'm proud to go do it. You know, you know, I'm not in there every day. You know, no, you know, I just have this natural glow. You know, you get a little darkness, do you? You know, a little pre tan. Yeah. I I did that one time before I went on a cruise.

02:10
and burned the shit out of myself. And at least you got it in the way before you went. I was bright red the first couple of days of the cruise. So that was fun. And yeah, and then just it went right back to white like this. So I was like, that's perfect. Yeah.

02:25
You are a white guy. I am. I don't tan. Yeah. It doesn't happen. I have that olive skin. My parents both kind of had a little bit of it. A little Mediterranean in the blood or something. Yeah, I guess, you know. Something. Steve, he's a tall guy. He is. So I don't know what it comes from, but I'm excited about our trip. Less than three weeks away. Who's counting? Certainly not me. What's going to happen with the Radcast while you're gone? I actually leave on a Wednesday and come back on a Sunday.

02:54
So we might record the news early on a Tuesday. Okay, we can do it. Or you and Nick can record it.

03:02
Well, I don't know about that. Or maybe we'll throw, we'll find a special guest to come in with you. We'll figure it out. Yeah, we'll figure it out. We got Joey and Sean on deck. Yeah, exactly. Y'all could do it. We could do it. Yeah, we've got, we've got talent around here, folks. Talent around. Talent coming out of our ears. Around. It's been a good week. How's your week been? It's been good. We, uh, my son and I went to see the Hawks play Charlotte.

03:27
NBA. Oh nice. Yeah, it was really one of his Christmas presents. We do experience as much as you do. Yep. We actually on on Saturday went to see something called Big Time Wrestling. I don't know if you're familiar. Nice. Such a BTW. Former stars. Exactly. And that's their like logo. Come on guys. Jerry the King Lawler was there. Of course he was. Rock and Roll

03:52
Yeah, oh my god. Yeah, how those guys are like 70 years old. They're so really wrestling. Yeah, did they do drop kicks? Yeah, they did all kinds of shit dude. It's the beginning of their farewell tour. They they announced there's a there's a What are they called? FTR or something. They're like younger guys. Yeah, so they kind of carried them a little bit. They helped out quite

04:13
All right. They pushed the wheelchair down. Yeah, right. Right. Picking them up and putting their teeth back in their mouth. Yeah. Scotty, too hot. He was there. I don't know if you remember him. OK. Sort of my teen years, I think. Scott Steiner. Oh, wow. Yeah. He's so big. Big Papa Pump. He's really big. He was also out of breath pretty bad. So he went out before this guy. Oh, my God. He probably went out right before the match. Also, on a like a not great note, Lex Luger was there. Oh, dude, he's not doing well.

04:43
He looked like he weighed about 140 pounds. I think he has cancer. He has something. He's got something, he's got something. Yeah. I don't know. I think he was ill, but I think maybe he was self-inflicted a little bit. Okay. You know what I mean? Yeah, all right. Those guys with their...

05:01
Yeah. A lot of steroids and a lot of who knows what. Yeah. Who knows? Yeah. So that was big time wrestling. Big. It sounds like a big time. Well, and to make it even more big time, it was at Spartanburg Memorial. Oh, so Sparkle City. No big deal there. Yeah. But literally no big deal. Literally not even a big deal at all. Terrible. It was it's really fun to watch. And it's just it's it's almost funnier.

05:26
Then you know what I mean? Yeah, you're just kind of like, holy shit, I can't believe this guy's still doing this. It's crazy. I wonder if they get paid for that. Oh, man, I don't know. I know that they sign stuff and all that and they make money off of that. OK, so I don't know if it all adds up to a few grand or something. Probably. We've seen Kevin Nash and Scott Hall one time there. They were.

05:47
They maybe had a couple cocktails before. Yeah, it's OK. Hi, Kevin. Hi, Scott. Yeah. You know you did. Yeah. I might get them on the show to be the shit out of me. Awesome. Kevin Nash is coming to the SC Comic Con. You actually might be able to get him on the show. Yes. Kane, we saw one time. OK. Pretty cool. There we go. Yeah. So and we need to just have a wrestling segment of the Radcast. I think I kind of like it. It's all right. You know, we could do it. Yeah.

06:14
You know, the wrestling thing. Yeah. The rest of it. You, you and I could wrestle right here on the table. Uh, well, I don't think weight class. I'll slam you through it. All that would be fun. It seems pretty solid. We need a fake, a fake chair, a fake table. It was a metal chairs, you know, somehow.

06:32
smashed each other over the head. They hurt. Yeah. It was a good week for the Radcast. Jenna Andrews episode launched on Tuesday. She's the vocal producer for a lot of BTS's hits as well as songwriting on dynamite and butter and others. She had a jazzy hat on too. She did have a jazzy hat on. Very jazzy. Yes. She was jazzy all around. Yeah. Really talented, really looped in. She's getting involved in like some of the hottest projects and

06:59
music right now and she was really cool. So we enjoyed having Jenna. If you're out there, Jenna, we appreciate you. Tuesday, we have Don Yeager who is a sports for he's a Sports Illustrated former writer. He's written some of the biggest and best articles you've probably read in Sports Illustrated in the last 20 years. I know that name. Yeah, he's written a ton about Michael Jordan. Sure. He's got a book. And Don came on. He's got like the perfect voice for

07:25
podcast. Like he's got his own podcast. I actually went on his podcast a few months ago and uh, just really nice guy. So down to earth and uh, has a lot of great stories because he's written about some of the greatest athletes in the world and sure really enjoyed don on the show. So look out for that next week talks about his journey and You know the art of writing and sure all of those things. It sounds good. Yeah, i'm gonna

07:53
I'm going to look him up right after this because I think I've read a couple of his articles. You'll recognize the articles when you see them. And he's, you know, some of the most, I mean, Michael Jordan being, you know, who he is, is the most recognized athlete in the world, probably even still. But some of the others you would know. And but really enjoy talking to Don. And with that, I don't really want to hold back.

08:18
Any of everyone from getting to their favorite segment. Right. No, let's get right into it. I mean, it's time for another absurd holiday. There's no shortage of dumb things to celebrate. A red cast social media holiday segment. Yeah. I just felt my show notes. Anything goes. Yeah, after that, it's wild.

08:43
It's it's a jam-packed. Okay social holiday long list. It was a long list and today might be the most Days ever in one day really. Yeah, okay One two three four five six nine holidays in one Wow. There should be a limit I Gonna be unstoppable the amount of fun. We're gonna have I'm gonna be really busy

09:11
today trying to observe all of them. Yeah. You know, the first one, you know, isn't serious. Let me take this back is serious. And I'm but it's like I I laugh being in the industry that I'm in of how much if people really take it as serious as they should. It's data privacy day. OK, you know, it's a serious thing. It really is serious. It's important. Very important. But.

09:40
I don't know that people take it as serious as they need to. They probably don't. I mean, you kind of exchange convenience for your privacy a bit, especially your data privacy. It's like, oh, yeah, well, I'll sign up for that. OK, I will, because it's easy. Yeah. Yeah, as I've gotten a little bit older, I have.

10:02
been taking it a lot more seriously, you know, secure apps and VPNs and etc. You did have that sex tape leak. I did. And that was unfortunate. It wasn't actually me in it, which was the really embarrassing thing. Your name is on it. I don't know why my name was on it. Yeah, it was really weird. I think it's because you filmed it. Well, I did. I did film it. But I mean, I produced, directed and I mean, I wrote the script. Yeah.

10:28
But I told him specifically to take my phone. May or may not have been your stunt double, but you know. Sure. It was just a deep fake, but it was a really bad one. It was just my face, like really big on somebody. Yeah. So something was really big. There we go. The it's also global community engagement day. I don't know what that means. You know, this is a lot of words and it's like.

10:52
It could be in a lot of things. Like it could be online community engagement, like Facebook groups. Sure. Or it could be local, like in your neighborhood, community engagement day, like you're getting involved. So that's, you know what? Tomorrow being Saturday, as you know. Yeah. We're going to an Eastside High School fundraiser. My wife and I. Yep. Oh wow. Yeah. Good for you. Yeah, it's gonna be really exciting. It's a casino night. I'm gonna give what I gave last year.

11:19
I mean, too. Yeah, I think we're actually getting it for free. So you might you might throw some money in the I don't know. Was it the cake, the cake toss or I don't know, like cake. Oh, sure. Yeah. Bake a cake. What is it when you're like a bunch of cakes and you I don't know, get on the wall. I think cakewalk. Yeah. What I say, cake, cake toss. Yeah, I don't know. That'd be so much better. I'm.

11:40
interested in that. I'd like to try that. The cake toss. The good old cake toss. So you're already doing it. Global Engagement Day. I'm going to get... We got a lot to get to, so I'm going to have to like speed round. Let's just go. International Lego Day. OK, I don't like Legos that much. My kids love them. Yep. But it's International Lego Day today, so. Love your Legos. I feel like we had this conversation because I feel like Lincoln Logs came up. Lincoln Logs, I think they did. It's your day.

12:09
This next one. Sure. National big wig day. I have, well, I do have a big wig. As you know. Uh, that's good. You're a bit of a big wig though. No, I mean, come on the Radcast bro. I'm a wig, wig, big wig, big, uh, yeah. So it's big wig day. So, Hey, pat yourself on the back. If you think you're a big wig. Yeah. And if you think you're a big wig, you're probably not to be honest. Yes, exactly.

12:38
National Blueberry Pancake Day. Alright.

12:43
Moving on. I like my plain cakes plain but with with some maple syrup. Sure. I honestly I like a little bit of peanut butter on pancakes. Read my lips.

12:57
No. Okay. Well, I love peanut butter. Sure. I had a peanut butter protein smoothie for breakfast. You're always talking about it. Always. You always slather that stuff on anything. Everything. But not my pancakes. Not pancakes. No, don't mess with my pancakes. I won't. It's also national Daisy day. Another day for you. Okay. So just the flower. Big wig Daisy. Or yes, Daisy. Yeah. Well, hmm. Hmm. I need a, hmm.

13:27
Hmm. Oh, man. Maybe. There you go. Oh, how do you scream? The how about National have fun at work day today? And we're already doing it. I mean, right. We're having fun at work. Exactly. And finally. Sure. This is this is all you. National Kazoo Day. I love a kazoo. I love a kazoo. I was actually first chair kazoo in high school. I don't know if you remember that in the band. Yeah, the band.

13:55
I thought you put in the orchestra section. I was just going to say the band. It's part of the orchestra section. It's not a string instrument, but they still need that balance. Of the kazoo. Not the horn section.

14:18
I don't know why I thought that was funny. It's the woodwind section. Oh, that's true. You do play that kazoo so well. What is that thing? Trombone? I don't know what we're doing.

14:37
When you play a string instrument, you have the thing. The bow. Use that bow on the kazoo. It makes a real vibrato sound, you know what I mean? It's excellent. Oh, wow. Then your host is... This went to shit real quick. Locked up here. Tomorrow, January 29th, is National Corn Chip Day. I think I'm crying over here. Oh my God.

15:07
What national courtship day? Oh, Joel's going to edit out maybe some of the laughing. The Radcast, if you want to watch two grown men really laugh at their own jokes and just enjoy it. Yes, exactly. Come on down. Kazoo Day. I just was envisioning a kazoo in an orchestra. The tuxedo. Yeah, the New York Symphony or whatever. Yeah, Philharmonic. Oh, so funny.

15:34
So I'm going to have some corn chips tomorrow. I will too then. Yeah. And it's also National Puzzle Day tomorrow. Hmm. I think I thought it was a duplicate, because I feel like I talked about this. My wife loves putting puzzles together. Does she really? And I liked it growing up. But I don't know. I feel like I get a little bored now. It's probably like 80-D. Frustrated. Yeah, like I'll start putting pieces together and like 10 minutes later, I'm like, all right. That was fun. I feel about puzzles pretty much the same way I feel about LEGOs.

16:04
I do a little while and I'm like, that was fucking shit, man. Well, you are. I mean, Legos are more of a kid thing, I guess. Sure. Well, yeah, some adults. Yeah. Yeah. Hmm. Hmm. I don't know about that. Yeah. How about National Seed Swap Day is tomorrow as well. Seed swap. What does that mean? Seed seed not seed, not like we will change seed. We're swapping seeds like what you grow in the ground. Yeah, like a marijuana day or something. Yeah. Yeah. I got your.

16:34
Strain. Yeah, whatever it is. Afghan Kush. Yeah, got a little Shiva Shiva skunk. Sure. Or Shiva skunk. I don't know. I really don't know. My weed flavors very well. Not anymore. Not anymore. Not that I ever did. Not that I ever. Not a no, no, no, no, no. Cross that out. January 30th is National Croissant Day. All right. I like a croissant. I mean.

16:56
I love some croissants. You love them more than I do. Yeah, way more than you do. You're always nervous about it. Yeah, Sunday, January 3rd, National Croissant Day. I'm eating like very no bread right now. Yeah. This is making me want to eat some bread. Well, and the pancake thing too. Yeah, pancakes and croissants here. Dangerous weekend for you. I know. I'm gonna have to really not cheat. Yeah, buckle down. January 31st, Monday, is National Backward Day.

17:26
What? What do you? How do you do that? I'm not sure. Backward day like like, I don't know. Everything's backwards like you walk backwards backwards. National backward day. Uh, well, someone write us in. Let us know how that goes, how you would ever do it. Yeah. Yeah. I mean.

17:49
Some things I see people do are pretty back-ass-ward. Yeah, that's, well, you know, there's some certainly some backward people out there. I wonder if it's... Especially in South Carolina where we live. It's like there, that's their day. It might be South Carolina back-ass-ward today. That sounds much better, right? It makes more sense. Yeah, I think so. We're going to change that. It's also National Hot Chocolate Day. Monday. Okay. I'll have some hot chocolate. I mean, it's probably going to be pretty cold. Yeah. It's supposed to snow tonight, maybe. Is it? Flurries.

18:18
It's not going to stop. It's not going to. National Inspire Your Heart with Art Day. Inspire your heart with art. Say that three times quickly. I will not do that. Inspire your heart with art. That sounds like something Hallmark made up. Yeah, I think they did. Inspire your heart or some art teacher. You know, yeah, it was like, man, people don't appreciate art anymore. Which may be true.

18:45
I mean, I don't give a shit about art. I don't be an FT bro. That's art. That is art. This is really art. If you think about it. Yeah. The Radcast, especially National Kazoo Day. Yeah, it's like pinnacle of art. Yeah. National Inspire Heart with Art Day. OK, there you have it.

19:05
It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A Redcast social media holiday segment. Yeah!

19:20
Let it play through. That trails off for a while. I like it. It does. I'm enjoying it. Yeah. Take a deep breath. Catch our breath. Catch our breath after the social media holidays. Yeah. Tears in my eyes. I mean, nine in one on today. Yeah. On a today. On a today, it's nine in one. Which I think might have had something to do with the delirium there at the last. I think maybe. The kazoo part. I think maybe the, yeah, the sheer amount. Yeah.

19:47
Just really overwhelming. Yeah, yeah. I mean, this is a hard job. I mean, you know, getting through all those. I'm sweating. I'm sweating my ass off. You are, I am. But it brings us to, you know, a serious segment. Yeah. Trends in the metaverse.

20:10
So where that's coming from. One day we're gonna find out. I wonder if people like that joke, probably not. Probably not, you know what I mean? People are probably like, are they doing that again? Yeah, they're doing it. Like looking around or whatever. I'm not gonna stop. No, don't ever stop. Don't ever stop. I can't stop, won't stop. Can't stop, won't stop. I think, what's the?

20:33
The country artist's daughter that's now probably more popular than the country artist. And then she sang that. Beyonce? Yeah. You mean Beyonce? That's who we're talking about. The country artist? Yeah. No, Achey Breaky Heart. Who's that? Who's his daughter? Miley Cyrus. Didn't she have Can't Stop? Won't Stop? No, I thought that was Sean P. Diddy Combs. I don't know. Who knows? So first trends in the metaverse. There's belief out there.

21:02
that everybody's kind of vying for what's gonna happen in the metaverse, but there's a belief out there that the metaverse is actually gonna play heavily into the hybrid work environment that we're moving into, the work from home. And I don't know if you've seen this, there's some apps out there, I've seen them, kind of looked at it, like where, let's say we're all working from home. Sure, which I am, by the way. Yeah, you are. And you get into a team meeting. Mm-hmm.

21:29
and you have like, but you get into like, maybe like an online environment, like a gaming environment, where it's like, kind of like your digital office. Sure. And think of it almost like a game that you're in. And so like, you have an avatar. And so you go into a room, and maybe Sally and Bobby and Roger in there, you know, like whatever they're doing in that room. Right. Maybe there's elements in the metaverse or things that you can see or do in that room specifically.

21:57
Sure. All along here. OK, I'm with you. And then you can host meetings in that room that you might do either live, like a video, or as your avatar within the room talking to one another. Huh. So in other words, it almost becomes like a true virtual office that you're at. And the only thing I don't get and I've seen these kind of things of just like if you're kind of playing the game and moving your person around, it's like, when are you getting any work done?

22:25
Yeah, you're yeah, you're so worried about, you know, goofing off like goofing off as part of a game, you know it It it might be fun But yeah, you're right. It'd be hard to concentrate on the content that you're supposed to be digesting probably If that makes sense. Yeah I don't know um This hit my radar. I thought this was pretty cool uh mcdonald's Trolled You know this i'm i'm kind of lumping in we're lumping in

22:55
NFTs, the metaverse and crypto. Trends in crypto. Don't think too much about it. Yeah, don't think too much. But it's sort of related. Or if you follow any of these restaurants, they just kind of hammer people into it. Wendy's, Wendy's, especially. Yeah. But, you know, crypto has been taking a little bit of a bath this week. And McDonald's put out a troll like

23:19
It's I'm paraphrasing the tweet, but it was like, you know, how are those crypto social media managers doing this week? you know, right like and There was a lot of memes and such that kind of came with it showed Actually the like the grid of how crypto has been doing is the arches of McDonald's Oh, that's funny. Yeah, I like that pretty clever and different things like that, but I pointed out more to

23:48
how all these brands on Twitter especially, whether it's meta-virtualated or not, are really acting more like people than brands. And I think it's been beneficial for them. Yeah, they're personifying themselves. They're giving themselves like a... Yeah, giving themselves a personality. Personality, sure. And... An image. But what's your take on... I mean, do you follow Wendy's and all that? Is it just kind of like, eh? Does it make you want to buy a burger?

24:15
What so if I was gonna buy a burger from a fast food place it probably from Wendy's yeah, it's because they're better But not because of their tweets be because their tweets. I mean that's a B is pretty far from a on that This is the difference between the top of the Grand Canyon in the I don't follow them so much as like It'll pop up in newsfeed or whatever and it's I love it. I think it's great. I love it when they completely flame each other

24:45
Jack in the Box does a little bit, I think. Yeah. They should watch it, though. They've got a lot to... They've got a lot of dark history. They probably should not, like, get too far into it. Yeah, that's the thing, though. Remember when you killed those people? Well, that's like the scary thing for, like, these brands is they had to be...

25:03
You better be pretty perfect if you're going to be throwing lobbing jabs all the time. Yeah. No, she don't see Chipotle in there too much. Uh, no. Yeah. Cause easy target. Easy. Super easy. Easy target. So many things. Yeah. Let us alone. No. Okay. All right. You did it. Yeah, I did it. I went there. Uh, but yeah, the, uh, I will say this one other thing is it relates to trends in the metaverse. We do have a client good for.

25:28
a really awesome water filtration company. They do stuff. Saw the ad. Yeah, and they are about to launch an NFT project that we're helping them with. Okay. It's gonna be...

25:40
Really based in some charitable stuff with water purification around the world and, you know, the tokenization of some art, digital art, like everything else. But a lot of it's going to go back to charity and kind of the purity of water, like worldwide. They're, they're kind of hashing through some of it. I want to give them a shout out because I think I'm pretty excited about some of the stuff we're going to be bringing to life for them. Well, you know, as a general rule, and you know this about me, I hate charity. Like I can't stand it.

26:09
know what I mean? But that one sounds pretty good. I mean, I can't stand charities. It's just like, you know, yeah, figure out yourselves people. Shit. You really are screwed. I'm just kidding. I give to charities. I love charities. Yes. All charities. Almost all charities. Yeah. I don't like the ones that are like against me. You know what I mean? You especially you really like the human fund.

26:33
Yeah, it's my number one. George Costanz's human fund. I dump probably 25% of my income into the human fund every year. I.E. yourself. Yeah, correct. Yes, there you have it. It's time for the... Oh my God. We're gonna have to let that out. Trends in the metaverse. And there you have it. Short but sweet trends in the metaverse this year. So sweet.

27:00
I do have some good stuff here now in today's news articles. So M&Ms. The candy. Candy. Candy, not the guy. Not the guy. M&Ms. Not multiple wrappers. Yes, to say. Not multiple M&Ms, the wrapper, but M&Ms what you eat. Sure.

27:21
Couple piece of news. They update all their characters and their colors this week to be more inclusive and they're getting quite a bit of blowback. People are having a fit. And they should. Yeah. This is the dumbest thing I've ever seen. It's silly. And look, fine.

27:35
Yes, everybody is fine with more inclusivity. Right. This isn't about like x-ning anyone, but this is candy. You know, like it's a cartoon. It's a cartoon and these characters are classic. And it's like, all you do is come off as pandering and bad pandering. Is there somebody out there that was like, Oh, you know what about it's about time. It's about time they did this. No, no, no. Someone in the boardroom goes, you know,

28:02
This is a hot topic. This could really make us look progressive. Yeah, I can hear it. I can hear the.

28:07
douchebag in the room going, Hey, you know, we should need to change our characters and be more inclusive. And it's candy and you have classic characters and you have people attached to it and like, there's no reason to go there. If you want to do something, do it something more organic and more like meaningful than like changing your iconic candy characters. Nothing means nothing to nobody. Yeah. And, and it had the back, it had the opposite effect.

28:37
I guess if you subscribe to the idea that all press is good press. Yeah, maybe they did. Did you see Tucker Carlson is? Yeah, everyone knows he's a question. No one in media this year. Yeah. He had a fit, dude, but he did it in a weird way to where he was like, I wouldn't go get a drink with one of those pieces of candy or whatever, because they like desexualized a little bit. Yeah, I wouldn't want to go get a drink with like, well, but you would before, though, to be clear.

29:06
Yeah, exactly. All right. Yeah, the green Eminem, I would definitely have had, you know. And of course with sure. So we can say I was just I have a drink. Sure. Well, we need to. Yeah, you have drinks and then went down the deep end. But I never know. The this was dumb. I will. And then I did pick up the are.

29:26
doing a new packaging launch where they're paying tribute to four breakthrough musical artists by having the album art kind of on the packaging. I saw that. There are four themes around Casey Musgraves, her, Rosalia, and David Bowie. I saw the David Bowie one. That was kind of the only one I really recognized. Yeah.

29:46
I don't know that I'd recognize Casey. I know Casey Muskrows is, but I would not recognize her. I've heard that name. You wouldn't know one of her songs, would you? Would I? I don't know. You wouldn't. Is it? You might. Is it country? It's country. But she's had crossover hits in pop. I bet I've probably heard it in my daughter's car. Probably something. Right. It's like for teen angst. So much teen angst right now. It's all coming out. It is all coming out. So I didn't mind the artist's play as

30:15
I thought the freaking characters was the dumbest idea. Is there somebody somewhere, like some transgender person or something being like, thank you M&Ms. I feel better. Yeah.

30:36
That would play out just for the M&M's. So much, yeah. Yeah, change the characters back. Yeah. It's a dumb idea. Dumb. Shouldn't have gone with it. Nope. All right. I'm gonna boycott M&M's, just kidding. I don't care. I'm gonna stomp on every pack so that everyone gets a smush bag of M&M's. Like, pssh. Nah, I'm just kidding. Shoot off. I mean, I think it's a dumb idea, but I don't care that much. I don't really eat M&M's, honestly. I don't either, it's not good for you. No, it's candy. Yeah. Yeah. So. You never eat candy. I really, you know what? I don't eat that much candy. Really? Yeah.

31:04
I would eat bags of candy if like it was if it were good for you. I would because I like I like to shit out of candy. Yeah. But I also like feel guilty because I don't really exercise that much. So I'm like, OK, you know what? I don't need to get any more out of shape. And then I have a drink and I feel better.

31:23
Miller Lite is partnering with Metaverse Company. See, all the everything to fall into the metaverse. Yeah, we got to spread out here. That's a good segue to. Yeah, accidentally. Miller Lite is partnering with Metaverse Company, Decentraland, to bring a virtual bar to patrons during Super Bowl. The Metaverse bar will be the only place where people can view Miller Lite's ad. Oh, shit. What? You want to see the commercial, you've got to go to the Metaverse bar. God.

31:52
I wasn't going to, but now I am. The Metaverse bar offers Miller Lite a way around and Heiser-Busch Super Bowl alcohol marketing exclusivity that began in 2010, i.e. Budweiser. Yeah. So this is their way of trying to get some borrowed interest at the Super Bowl. Super Bowl is like one of the

32:14
You know, if you're going to borrow interest from something, you borrow it from the Super Bowl. This is the right. Yeah. I mean, number one. Yeah. So they're trying to stay cold, even though they're boxed out of actually the big game. Sure. So there's so only Budweiser can advertise during. They're the only really alcohol company. They have alcohol exclusivity. Wow. I did not know that, but I guess it makes sense now.

32:38
Yeah, I don't think I've ever seen anything but a Budweiser, but I imagine that's a hefty paycheck. Oh, my God. Or Super Bowl. They're like an international conglomerate now, though, right? InBev or whatever it is. Yeah. They own a bunch of shit. I'm going to go have a real beer inside the metaverse. Sure. And go down to decentralized land. Yeah, I'll meet you there. It's like there's so many of these names, like every week we talk about them. And it's like, OK, how do you choose which one you're going to go be a part of? I can't even.

33:08
Roblox isn't quite appropriate probably, until Roblox After Dark exists, like you said. We're working on it. Yeah, I think it's a pretty good idea actually. I mean, come on. I think we should go promote that to... Whoever owns Roblox. Yeah, Roblox Inc. Is it? Yeah, it's something like that. I think you buy stock, can't you? You can, they're publicly owned now. They're doing fine. They're doing just fine. I did like this one.

33:34
I actually have been talking about this as a growing trend slash. And it's not so in the air about the latest, Chris innovation that you want. Everyone's innovation innovation has kind of slowed down. You think about how little has happened on the smartphone in the last like five years, right? Like the camera gets better. You get more memory. OK. All right. That's about it. Right. But QR codes.

33:57
promise ad interactivity boost with growth of connected TV, leveraging the uptick in second screening. The scannable codes on TV ads give marketers another digital data signal about consumers. This comes from Marketing Dive, our good friends at marketingdive.com. Here's why I like this, because I believe in this. What's happened is the pandemic has made something that didn't quite take off 10 years ago, now take off, because of like menus. You see people have gotten,

34:26
They're built into the phones now and people have gotten more used to using QR codes because of the pandemic, not touching stuff. So you've, you finally have this adoption rate matched with the technology, you know, getting mainstream because they're now on the phones. Cause it used to be when they first came out, I got to open, I got to get to that app I never use, it's on page 12 of my iPhone swipe across, you can't find it. So it's like.

34:56
Too much friction. And now it's just in the camera. And you have people because of menus and restaurants and other things more used to it. I think you have kind of this perfect moment for where in marketing it makes a lot of sense to use them in the right place. I agree. And when you're watching TV, you always have a phone in your hand. Yeah. Second screen. Yeah. And so if you've got that ad running and they can pop it up, you can extend that commercial to a further reach, a better impression.

35:26
take them to a landing page to get a direct sale. Yeah. So I think we're in this, you know, it's that QR codes, oh, that's so 10 years ago. Right. But I think the actual practical use in marketing is at or close to its most pinnacle moment. I agree, because I mean, even non-tech savvy, maybe older people, whatever, they can point their phone at the fucking thing and, yeah, oh, here's the menu, right? Exactly.

35:52
And that's what I'm saying, even the un-tech savvy. So, you know, you had this bell curve of adoption with everything. And, you know, it's all it's been the slowest moving curve ever with the QR codes. And it got a little faster when it got built into the phones, but you still didn't have. A really dynamic reason to have to do it. Sure. The pandemic forced you to have to do it. Young old middle.

36:17
So now there's an adoption rate so that if they see it in an ad or somewhere else, they're more prone to use it where they blew it off five years ago. Yeah. So, yeah, you're right. I think I still have a QR reader app on my phone. You probably, I probably do because I never erase anything. So I mean, can you still use those? I don't know. There's no reason. Only in the metaverse.

36:36
It's a trend in the metaverse trending down trending down. So I like this. If you're out there and you're listening and you're coming from marketing knowledge, there it is. Get QR codes on your TV spots on connected TV, especially because you can pause and do different things like that. Do it. I guess you can do that on your TV too. If you've got a DVR, but sure, but we'll see. There's a lot more video out there. Everyone has a DVR, I think. So Budweiser is returning to the super bowl and there's a new bud light next.

37:05
which is a zero car beer. I might be into this folks. You're definitely into it. I'm definitely into it. That's also making a metaverse play. Of course they are. Oh, it's so meta. They're gonna run six Super Bowl ads that includes bringing Budweiser back to the game after it sat out last year and plugging its new zero car Bud Light variety with an ad that is expect to make a metaverse reference. That comes through us from Ad Age, adage.com.

37:34
All right. Well, good for Bud Light, I guess. Right. Yes. Six commercials. Pretty pricey. That's a lot of commercials. A lot of money in the in the Meta Bowl. I wonder how much do you think that costs? I think we should start the Meta Bowl before anyone else does. Super Meta Bowl. Metas. Yeah. You trademark that. We probably can't say Super Bowl, but we could say like Super Meta Bowl. Super Meta Bowl. Yeah, because you put a word in the middle. Mm hmm. Hey. They've got.

38:01
Yeah, I knew that was coming. They've got the puppy bowl. I don't know if you ever seen that. Puppies or puppy bowl? Small dogs, baby dogs, baby dogs. Yeah, I was puppies. Yeah, no, not the sweater puppies. Although you know what? Yeah, the metaverse that would work fine. Yeah, puppies bowl. Yeah. What is a puppy bowl?

38:26
I guess we'd be able to eat out of or like literally a bowl like a football game. It's not a football game so much as it is. I think I mean, I haven't seen it in a really long time. I think they just have fucking puppies around and it's like cute. I don't have a football. If they have a football, be better. Read my lips. Right. No. People do like puppies. Who doesn't like you? Dogs, though.

38:51
I get hate mail over my dog antics. Um, bud bowl. You remember the bud bowl? Who doesn't? It was excellent. Greatest commercial ever. One of. I think they did it for like two or three years, right? Yeah. Bring it back. Yeah. Maybe that's what they're doing. They should have smashed one of them though. The glass bottles. Yeah. Playing years. Yeah. Oh, that's good. So get this. This is, uh, this is, uh, the least surprising news of today. Gambling boom.

39:21
leads to NFL sponsorship sales surge. What? TV ratings are not only the thing rising for the NFL, the league is swimming in sponsorship dollars thanks to surging interest from sports betting, casino and lottery brands. I mean, there's a team in Las Vegas now. Yeah. Right? It's kind of hard to dance around that one. Yeah. So. Lot of money in sports gambling. A lot. And...

39:46
Why wouldn't they be on the NFL shows? It's legal. See draft Kings everywhere. You can't mean the freaking, uh, Caesar's sports book things everywhere. Yeah. Which, I mean, I'm fine with it. Yeah, it's fine. Do it. Go for it. But, uh, yeah, 140% spending in those sectors jumped 140% this season, season helping boost total rights fees hall for the league and its team to 1.8. But, but, but, but, but billion dollars worth of rights deals this season.

40:15
Billion with a B. Comes from Ad Age as well. Thank you, Ad Age. And not surprising. Not surprising at all. Nope. We're gonna close out today with, you know, something to call off my radar. And I like to close it out on a serious note, you know? Sure. Little Debbie. Ha ha ha. Instantly not serious. Little Debbie and Hudsonville Ice Cream. We're teaming up to turn seven.

40:43
of the snacks in the ice creams. Really? Yes. Does it say which seven? Swiss cake roll. Excellent. Nutter butter, nutty butter. Sure, whatever it is. All the best ones. Yeah. Oatmeal, cookie, whatever. Like peanut butter roll. Like every one of your favorite, like you had Cosmic Brownie. Yeah. Star crunch? Do you remember that one? Yes, I think pretty sure it was on there.

41:05
That's excellent. I was like, yeah, look, good story. So I grew up as a kid and- You did for sure. I think I did, I think I grew up as a kid. And we always had little Debbie's in the house. You know, it was like, that was the one thing. I was, you know, my mom kept us generally healthy, but we had Debbie cakes. That was like our snack. You gotta have it as a kid, you gotta have it. And I'd come home from elementary school and I had a routine. I'd watch Transformers.

41:34
Nice. And want and GI Joe. Yep. And I'd have a Swiss cake roll. Yep. Every day and an apple juice. And every time I left it on the floor, my sister baked it up after me. It reminds me to this day of picking up after my Swiss cake rolls. Well.

41:52
I mean, it's a family moment. Yeah, it's a nice family moment. My sister picking up. I mean, I was five years younger than her, you know? Yeah, you still are, I think. Yeah, I was. To this day. Yeah, to this day. I don't know if I've caught her. I don't know why. Seems like you would have by now. But yeah, Swiss cake rolls. And when I saw this, I'm like, hell yeah. As soon as I come off low carb, I'm having me some Swiss cake ice cream jumping on it. So I think Swiss cake rolls are my favorite. I think it's my very favorite.

42:20
Yeah. Thank you. Amen. Thank you. Amen. I didn't, that wasn't even a bell. It's like, amen. Yeah. That's, I mean, I'm trying to think. Even though you know, my grandmother, my grandma, this was passed down for generations. My grandmother was buried with a box and little Debbie nutty nutty bars on her, on top of her. She ate three a day and she lived, she lived to.

42:43
right at 90 years old. I mean, she drank a pot of coffee every day and ate like three nutter bars every day. Nutty bars, what is that? Is that what they call nutty bars? I can't remember what you're talking about. You know what I'm talking about. They have the rigid peanut butter bar. Yeah, it's like a wafer cooker. Wafer, yep. She ate like two or three of them a day and drank a whole pot of coffee every day. Damn. For like 50 years.

43:02
And she looked like 90. So anyone that says coffee's bad for you, my grandmother begs the differ. You know, it's funny, you always see like the people that are like the oldest, like people in the world, like what's your secret? And they're like, oh, I have a glass of brandy three times a day or something like that. Or like I smoke a cigar. Like, some people are just hearty.

43:20
Yeah, you know what I mean? Jeans. They could smoke 10 cigarettes a day and like never exercise and still be with 100. I think it's genetically driven, unfortunately. Probably. I think they're going to eventually probably be able to tell us exactly how long we'll live and we may or may not want to know.

43:36
Would you want to know? I don't think so, because then everything's building up to that. Yeah. Your whole life you're like, well, I'm going to be dead. Exactly. Yeah. Maybe it will motivate. You'd just be dreading it. Nobody wants to die. But you'd just be thinking about that. But I'm serious. Like you would nonstop be like, ugh. Yeah. Pff. Yeah, I must have only got 10 years, four minutes, and three seconds. God.

44:04
That was a countdown. It would maybe like I said, maybe it would motivate people to to be better. Or you just be like, fuck, I don't know. I think people who are worse, they just be like because everybody, no matter how far it was, even if you're like 25 and you knew you were dying at 64, you'd be like, damn. Yeah. Yeah. I'm not making it to 85. I already know. But my.

44:24
Back to grandma. She was buried with the Nutter bar. So that's why this hit home. Sure. My Swiss cake rolls every day. I haven't had a Swiss cake roll in quite a while. I haven't had any little Debbie's in a really long time. I might have one after this. After my fasting. If we had a producer, I mean, you know what I mean? Yeah, producerless today. Nick out sick a little bit and self-production. I feel better, Nick. Yeah.

44:48
Yeah, we do hope you feel better. Yeah. This was a lot to mess with. We really need. We do need a lot. Cool, man. Anything else for the, for the day? I don't, I don't words of wisdom. Um, I don't eat the yellow snow. I don't know what it is supposed to snow here on the Nashville starlet green. Go like a little bit of dusting. Maybe

45:10
And so that's relevant. Yeah. So avoid the yellow stuff. Instantly relevant. So. Well, you know where to find us? We're at theradcast.com. Search for little Debbie cakes. You'll find all the insights. Casues in the orchestra. I'm at Ryan Alford on all the platforms. Joey, Joey and Sean, Instagram, TikTok, everywhere. We'll see you next time on the Radcast.