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Weekly Marketing and Advertising News, December 10, 2021: Job Opportunities In The Metaverse
Weekly Marketing and Advertising News, December 10, 2021: J…
This week's episode of The Radcast covers Bruce Buffer, Cody Byrns, 2022 trends, social holidays, metaverse jobs and more.
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Weekly Marketing and Advertising News, December 10, 2021: Job Opportunities In The Metaverse
December 10, 2021

Weekly Marketing and Advertising News, December 10, 2021: Job Opportunities In The Metaverse

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This week's episode of The Radcast covers Bruce Buffer, Cody Byrns, 2022 trends, social holidays, metaverse jobs and more.

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Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric of JoeyJoe&Sean recaps guest, International Sports/Entertainment Host, UFC Octagon Announcer, Motivational Speaker - Bruce Buffer. Upcoming guest Cody Byrns Best-Selling Author, Life Coach, and Founder of Cody Byrns' Foundation. Talks about 2022 Trends Special episode of The Radcast. Celebrates the 200th episode coming on Tuesday. Talks Social Holidays #NobelPrize, #SalespersonDay, #InternationalMountainDay, #NationalAppDay, potential Metaverse jobs and more...

Take a look at this week’s biggest marketing headlines:

  1. Mtn Dew will introduce an "outdoor enthusiasts' playground" called the Mtn Dew Outpost at the Doe Mountain Recreation Area outside of Mountain City, Tennessee - Rangers wanted
  2. Tinder has taken its love affair with Spotify to the next stage with a closer partnership designed to improve the mood music for lonely singletons this Christmas.
  3. Amazon.com Inc. is deceiving consumers by failing to clearly delineate between paid advertisements and organic search results on its online marketplace
  4. Facebook’s new professional profiles let creators unlock audience-growing tools
  5. Coca-Cola makes its official TikTok debut today in the United States with the launch of the #ShareTheMagic challenge, an invitation for creators to showcase their personal expressions of the brand’s new “Real Magic” platform
  6. Why Ralph Lauren — the man and the company — is already in the metaverse
  7. Twitter posted today that it’s testing a feature that would turn its in-app explore page into a TikTok-like video feed, complete with even a “For You” tab
  8. Apple and Hyatt begin rolling out hotel keys in Apple Wallet
  9. Tesla allows drivers to play video games in moving cars, raising safety concerns

If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast

Transcript

00:00
Yeah. I mean, y'all have like two lights everywhere. There's a couple candy canes. No. So here's what we have. Right. Are you familiar with the reindeer that have lights on them? Uh, I've watched Christmas vacation a few times. Sure. New potential jobs in the metaverse. Um, the first potential new job is a meta sitter.

00:19
Even in the metaverse, like your kids are having a shit time there. You know who I think would do great in the metaverse? Ron Artest. Formerly Ron Artest. Yeah, Meta World Peace. Meta World Peace. The love affair between Tinder and Spotify is intensifying. Oh boy.

00:42
You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Rad, Radcast. Wow. Excited today. Yeah, that was good. You like that? Yeah, I did. Today is Friday, December 10th, 2021. What's up, Joe Hamric? What's up, Ryan? How are you? I'm doing great. Yeah, that's great. Warm and cozy, I'm in my Radcast champion signature sweatshirt.

01:11
I just, mine hasn't come yet. So I'll just, I'll wait till I get everybody's sizes together. It might be your Christmas gift. I'm a small extra small, yeah. You're a youth small youth small. Yeah. I will have my youth. This is a youth large. No, no, no, it's a double X, double X, the double X going. Okay. I probably just go single. Single X. Yes, exactly.

01:36
What's happening, man? Hey, you got two weeks to get on it for Christmas shopping. No, and I am not on it at all. You're off it. No, in fact, I just talked to my wife on the way over here. I have not bought her one thing. Oh, that's. How's that going to work out? Yeah. That's how it's going to work out. I have a list. I've checked it twice, and now I just have to. Get it done. You know there's a supply shortage of thongs.

02:04
And bras. Oh, it's mostly thongs and bras too. And lingerie. So, uh, you can't wear lingerie for Christmas. No. That's for Valentine's Day or something. Yeah. Maybe even birthday. Look honey, look what I got you. Yeah, in front of the kids. Yeah. Look, this part opens up. Honey, go try it on. Yeah. Like the bunny outfit from the Christmas store. Yeah. Oh yeah. Your Aunt Susan did that. Yeah. You look so pretty, mommy.

02:34
But you do have two weeks. I know that and I'm also gone part of next week and the next. You'll be in Vegas. Yeah. The trip's coming up fast. It is coming up fast and I'm going to maybe take a little extra chatter. Maybe we'll find something for her in Las Vegas. I'm going to give you like a hundred spot to put on 20 black. Okay. It's kind of my go-to. And you lost. You could already tell me I already lost. You lost. But I will take that hundred.

03:03
Yeah, I'll give you that 100. Sure. Put it on something, buy yourself something nice. Put it on my... We won't go there. Nah, better not. So, been a good week? It's been a great week, yeah, how about yourself? It's been good, a little odd. Just sick kids and like family stuff, it's been a little...

03:24
Business has been great. Yeah, that's good. The podcast has been great. We had Bruce Buffer on. Okay. Finally. On Tuesday it released. So getting a lot of good feedback on Bruce. But it's been a little odd week at home, on the home front, but it's been good on the business front. Well, that's good. Yeah. Half right. Can't have everything. But no, it's all good. Gearing up for the holidays. I'm starting to feel like in the Christmas spirit a little bit. Little bit.

03:51
I got my decorations out. We do a big. Did you know that I own part of the Roper Mountain holiday lights? I bought that when they went out of business. I bought two of the candy canes. Are you serious? I swear to God, they're in my front yard. You have them in the front yard? Very nice. I'll send you a picture. You need to see a picture of that. I'll send you a picture. Maybe we can get Nick to put it up. Flash it up. He can flash it up on the screen for next week's episode. I like it. I like it a lot. Yeah. I mean, do you all have lights everywhere?

04:19
Just a couple candy canes. No. So here's what we have, Ryan. Are you familiar with the reindeer that have the lights on them? I've watched Christmas vacation a few times. Sure, sure. These are the white like they're the wire ones kind of, you know, I mean, OK, those not the ones that that Clark, I don't shop the couldn't chop these. The reindeer metal. I have about 15 of those. OK, so we got that. That's strong. Two big candy canes. Maybe maybe I have more of those. The porch got something around the garage.

04:48
go and line the driveway. It looks real nice. Hmm. I like it. Yeah. So it's a real bitch. Also, you had to put up. How long is it an all day affair? It's yeah, it's a good portion. Good portion. The problem. How many beers do you drink while you're doing it? Innumerable. The problem with the candy cane thing, which we just figured out last year, is it's got these like circus tent stakes. Yeah. Like you have to hammer into the ground with a sledgehammer. And to get them out, you have to take a.

05:17
You know, the jack for your car. Oh, yeah. And put it underneath there and do that. Otherwise you'll be there all day. Yeah. Sounds a little a little Christmas tip. Yeah. For everybody. I don't know. Luckily we have a loft downtown and sure. Deal with any of that shit. Sure. It's the kids like it. My my one kid that usually does with me in college now. The other one's like, you know, we'll see how long it lasts. He just gives you those eyes like when you want him to help. Yeah. I roll. I roll his eyes right out of his head.

05:47
Well, on the podcast front, we had Bruce on Tuesday. We did a special edition that actually launched yesterday. OK. And it was the twenty twenty two marketing trends edition. I knew that. Ray Harvey and I did that. He's our director of digital media. And it was really good. I'm going to call it the practical marketing trends for twenty twenty two. Sometimes you see all these trends and it drives me crazy. And they're so forward thinking you can't act upon them. Sure. They're like.

06:15
Metaverse would be an example. Like, okay, some brands can do some things, but most are not really gonna dick around with the Metaverse next year. And I call it the practical tip. So I think people can get a lot from it. What's the number one practical tip? Number one, hmm. That's like asking me to choose which kid I like the best. Should I guess? You guess. Grow your personal brand. Huh? Not on the list, but it could've been. Yes, that's in the playbook. Sure. You know, this is like, you know, trend stuff. That's in the radical form of your playbook.

06:45
Which is important. I'm glad you've been listening. I, every day. Every day. That's all I do. That's all you do, every time. The number one, I would say, hmm. We talked a lot about live social shopping, the QVC effect. Sure. And we talked about actually how that trend's growing, and I'm calling it live social shopping, 2.0. Okay.

07:09
So and some of the trends that come along with it, which I'm not going to get into here because I want you to listen to the episode. So obviously this little teaser. Sure. Sure. I'm in marketing. You are. I think I noticed that. But yes. So live social shopping and the trend that we're moving and how it's going to change next year and how you need to be thinking about it. And it's not just for e-commerce. It's for brick and mortar, too. OK, there's your teaser, folks. I'm going to have to go listen to that. Yeah, you're going to have to.

07:39
And guess what, my friend? So next Thursday, I think you'll be leaving for Vegas that day. Well, yeah, but you'll be here to record. I will. Because it's a special day. Do you know what it is? Ooh, uh, Festivus. We did forget our Festivus poll. Yeah. Uh, no, it's not Festivus. It is episode 200. Really? Two zero zero next Thursday. And that's the Radcast.

08:04
of the entire Radcast. Yes. It just so happens to fall on. Next Thursday's episode is episode 200. I think we're going to like blast some streamers and like some party hats or something. Can we wear party hats?

08:16
I will. 100%. I think Nick might have a problem with the streamers and stuff like that. It seems like that would get... Yeah, quite a mess. We don't like... because we have no mess in here. Yeah, no, it's perfectly... No chords or anything? No, I don't see any chords. Yeah. If you're watching this, depending on when you're watching or listening to this, you're listening to it live, you're seeing behind the scenes magic, and we do have a live audience today. Sure. Which we're very appreciative of.

08:38
You know, all seven of them. Yeah. Well, I don't know. It's the first one we've done. So, you know, you got to build audience every time. Right. But, uh, and it doesn't help a side note that my personal Instagram account was, uh, had some fraudulent activity and it's been completely down for three days. Really? Yeah. So, uh, otherwise we'd probably go live on my account and have a few more people watching, but we're on the Radcast channel. So if you're here, you are a true fan.

09:03
We appreciate you and if you're with Instagram, get my fucking account back. Yeah. What happened? We just, you don't know? There were some act. Okay. So we had a, we had a funeral this week and the day of the funeral, Matt, turned my phone off completely and had it off for like five hours. Sorry to hear there was a funeral, by the way. It was, it was my wife's side of the family and very sad, but, um, I turned my phone off for like five hours and I guess it just happened.

09:28
right after I turned my phone off, some fraudulent activity happened, which triggered them wanting me to do a verification of the account, like a second, because I had my phone off for five hours. And if you respond within a certain amount of time, it's all good. But because I didn't respond for like five hours, they short-term deactivated the account. And so- They thought somebody had taken over your account. Yeah, so three days later, here I am, no account. You know.

09:51
But you know what, I will say I've been, I feel like I've been more productive. Like. I've got more time. More time. But no, it's been kind of a pain in the ass. But so. It is a pain in the ass. It's weird. Hopefully I did, we do have level one support with Facebook being a Facebook partner and buying, spending a lot of money with them. Sure. So I have escalated it to where you need to, but it's, you know, still takes time. Yeah. They probably don't care. No.

10:20
But back to the bigger point, which is episode 200. Sure. That's the bright side. We got to really think about something special for that. I don't know what it is. I think some Mike's Hard Lemonade. I swear to God, I was about to say Mike's Hard Lemonade. Yeah, we did have something we'd actually really like. Like, I don't know, like anything like some food champagne or something. Literally anything. You don't get you get buzzed up for you to Vegas, you know, before I drive to Atlanta to get on an airplane. Sure, that'd be great. How is your daughter can drive? It's she's she's already there. But the flight's not until like 8 p.m. That's true.

10:49
So I mean, I could just, I could just, you know, I leave here around, you know, 3.30, get to Atlanta right around 5.30, which is no problem probably. Yeah. Atlanta traffic. Yeah, no, none at all. And we'll be fine. Yeah, you'll be fine. That's what I think about that, Atlanta traffic. Yeah, it's not great. No. It's not just a little bit. We gotta push it all the way down. Get that last bit of water. There we go. There it is. But you know, like we always like to do,

11:19
It's time for some social holidays. We like it. We do. And today, the first one's somewhat serious, even though I sometimes question the methodology for selection. The validity and the, yeah. But Nobel Prize Day is today. Did they give out the Nobel Prize today? You would think, but I'm not aware.

11:42
That'd be past the level of research I did on this. Which is very surface level. It would make sense if they gave out the Nobel Prize today, but I don't... I feel like I would have... Well maybe not. I don't know. Maybe it's when they take candidates or something or candidates like you vote for it. Like interviews or... Nominations. There's the word. Sure. I think the Radcast got some nominated for some awards like that, didn't it? I think so. Nobel podcast peace award.

12:12
We won. We won. Congratulations. We did it. We're gonna announce it next week. We're bringing peace, world and marketing together. All in one. 100%. Thank you. Thank you for that. It's all, but they share the day with another holiday. National Salesperson Day. Today's your day.

12:37
I'm pretty excited. Congratulations. I'm going to go. I got you something really special. What I got you last year for it. Yeah. I'm going to go sit at my desk and put my head down for a while. Is that how you'll celebrate? That's how I'm going to celebrate. I'm going to take a little nap. Hallelujah. Yeah. Yes. Well, and tomorrow is, you know, it's a little more serious. Okay. International Mountain Day.

13:02
And it actually coincides with our first article today, which we'll get to in a bit. So in celebration of International Mountain Day. Any mountain. The foothills here in South Carolina are, you know, the great smoky mountains. We're close to the Blue Ridge. Yeah. Parkway and everything. Mountains. Sure.

13:24
Yeah. So we'll celebrate. Can't wait. Throw this football right over those mountains. You like that? I do. And then it shares a day with National App Day. Appetizers? Yes, it's.

13:41
Applebee's created this holiday. Really? I think it's apps like on your phone. Oh, that's too bad. I know. I like the app. I like anything with food better. Yeah, appetizers are. Yeah. It's what you make. Maybe we should have. Nick, we should have had some appetizers, man. It's what you eat to make you more hungry. Yeah. Right. As Cartman said. You think Nick could have some mozzarella sticks in here for us? Yeah, would it kill you? Would it kill you to have some poppers? Some pizza shooters or extreme fajitas?

14:07
What would, yeah, how many apps could you name? Like from like, you know, the most random places. If this was like name that tune, how many apps could you name? You can always cheese sticks. Yep. Maybe like fried pickles situation. Oh yeah. Wings. Wings, nachos. Although wings could be a meal. Those meal, yeah. How about fried green beans? Okay, I haven't seen that one quite as much. Fried green tomatoes maybe. Yes. Would be a good one. How about some artichoke dip?

14:37
Okay. Okay. All right. Get into the dips. You get a lot of chili cheese dip. Sure. Soft pretzel with some, uh, like the beer cheese situation or pimento cheese dip. Yep. How about s could I do you some chili cheese ranch fries from somewhere? Yeah. Right. Right. Right. Right. Inside joke. Yep. Sorry about that. It's probably not funny. Yeah, exactly. This has been riveting so far. Yes. Uh,

15:05
But now moving on to a special segment that may or may not turn into a segment, but you know, we'll see if we have a stinger for it next week, which, you know, we'll, we'll decide after the fact, I've ever listened to it back to it and see if it's as funny as we think it might be. Um, new potential jobs in the metaverse. Yup. Like when you meta, meta, I'm thinking ahead to like what the stinger could be echoing metaverse. So new jobs. Um, the first potential new job is a meta sitter.

15:35
Meta sitter, all right Your babysitter in the metaverse so even in like Even in the metaverse like your kids are having a shit time there to be Me and the honey honey and I are you know, you're in your VR world We're gonna we're gonna get in the metaverse tonight kids and you're gonna get with the meta sitter stay with the meta sitter And I'll just sit around with like VR headsets on like oh god we can't leave this one world because they've gone like

16:03
They've gone crazy all week in the metaverse. I'm like, you got to stay in this one room with this old lady. AI. It's like a Roblox character. Old, old Betty. Oh my God. Betty, the netta sitter, medicine. She makes $15 an hour in the metaverse. Plus whatever she wants out of the fridge too. Yeah. I don't forget about that. She saw our leftovers in the meta fridge. Uh, next one is a meta therapist.

16:31
Yeah, you have to go sit on the faux leather couch in the metaverse. Meta couch. Meta couch and the meta therapist will ease your troubles. I could maybe use that. I think I could too. I don't want to look into that. I could see like, could you get like a Meta masseuse? That'd be a tough one. I know, it's like, it'd be a tough one. Maybe my wife could be the Meta masseuse while I'm in the metaverse.

16:56
You know, and I'll, we'll take turns on each other, like massaging one another while you're in the metaverse and you have the goggles on. And I think that I'm at like a beach in Hawaii, you know, and then, but you have a metamassage that could be a real job. Like a metamassage that comes over while you're in the metaverse so that you're feeling what you're seeing. Sure. That could, that actually could be a real one.

17:20
We're on to something there. Meta Meta Maseuse. There's a lot of applications for that, too. Some of them get a little. Yeah. Gotcha. Meta tour guide. OK, I mean, you can get pretty lost in the metaverse. So I can see the need for a tour guide around, you know, I could. Yeah, it's like it's like when you get your really rich people, when they go to Disney World, you have somebody like show them around. And this is the secret stuff or whatever.

17:49
Exactly. I know. And I there's a lot of application for like Think about you know, it wasn't very practical to build Houses with secret passages and all this stuff, but in the metaverse it gets a little more Because you know like there's these secret worlds and all these games sure think about all the little secret

18:09
trap doors and secret places and all this stuff. You know, there's going to be like these societies, secret societies, meta societies. There's another job. Probably already is. Yeah. Met a cult leader. You started the first cult in the metaverse. Yeah. Yeah. Met a cult. I met a cult once. I didn't like him very much. Yeah. I met a crook, better crook. I got my, uh,

18:36
My diamond necklace that I bought from Tiffany's in the metaverse stolen by MetaCrook. MetaCrook, MetaCat burglar. Yeah, and then meta marketing. I mean, bringing it back, I feel like my whole job in the next 10 years is gonna be marketing in the metaverse. Sure. Like how many more billboards can we put up, you know, in the metaverse? You know who I think would do great in the metaverse? You're gonna probably get this right away after I say it.

19:02
Ron Artest, formerly Ron Artest. Yeah, the Meta World Peace. He was way ahead of his time with that. Way ahead. He's a genius. Yeah, he is a genius. Did he know something or is it just purely luck? Probably luck. Probably entirely luck. Yeah, I don't know. He's the president of the Metaverse. Thank you. Who knows? There it is. So there's your new potential jobs this week.

19:29
in the metaverse. It was great. It was good. It's pretty good, we might stick with it. All right. And the news topics for the week, going back to our International Mountain Day, Mountain Dew is introducing a outdoor enthusiast playground called the Mountain Dew Outpost. Okay. It's in where Mountain Dew actually was born, which is in.

19:53
Tennessee, Mountain City, Tennessee. To mix with moonshine, right? Yeah. That's the whole story. That's right. And they're gonna hire, you can become a ranger for a week, get paid five grand. Oh shit, for a week? Yeah, to go be the outdoor ranger for the Mountain Dew Park. What if it's like, what if it's like, All you can drink at Mountain Dew. Right, but also like a real job where you're cleaning toilets and like, Yeah, if you're the real ranger. Chasing bears around and stuff with a.

20:19
What do you call it? Taser? Taser, yeah, it's the type thing. Cattle prod. Oh, or that. You probably shouldn't do that. No, you're cattle prodding children. Get out of here. Yeah, get off that bridge. Just stop drinking all my Mountain Dew. All my dang Mountain Dew. I mean, you're like jacked up the whole time because you're just drinking Mountain Dews. Yeah, there's no water there. Yeah, no water. The rivers are all Mountain Dew.

20:41
like right. It's like Willy Wonka. Where the where the beer flows like wine and the salmon, whatever is Capistrata. The Mountain Dew flows like the salmon of Capistrata. You're having like like a dinner with like a nice steak and there's like a wine glass full of code red, though. It would be probably code red, right? Mountain Dew. Absolutely. Because it looks like wine. Yeah, that's right. Thank you. So I like this Mountain Dew. Good brand play. Hey, going back to your roots, baby.

21:11
You know, I do want to become a ranger there. I'm going to apply tomorrow. Uh, yeah, that sounds probably pretty cool. Yeah, I'd do it for 5,000 bucks just to be able to put it on my social media. Yeah. That's probably what everyone would do it for. I guess. I know exactly. Um, and more serious news. Um,

21:29
The love affair between Tinder and Spotify is intensifying. Oh boy. Now you're gonna be able to intermix your playlist into your Tinder profile so people know the music you listen to and I guess while you're verusing the Tinder profile, or even play some of your favorites. Okay. It seems like just another reason for somebody to not like you or something, right? It's mood music. Sure. I mean, it's kinda like playing right into like.

21:57
All right. What is this really? Yeah. As I said, is this relationship building or is this just hookups? I think, yeah, I don't, I honestly to never use, to never seen Tinder to be perfectly honest. I've seen it. I don't remember if I used it when I was seeing, when I, after I got divorced, Nicole and I met on match.com. Yep. So we're a match influencer right here, buddy. Yep. But, uh, perfect, uh, you know, example of how you can win.

22:25
Sure. Uh, online dating, but, uh, tender. I don't remember as much, but there's all, you know, just swiping, I think, right? Left, right. Like hot or not. I mean, I'm not, not completely unaware of it. Yeah. It's swiping, but I've never. Yeah, sure. You know, you have four, four secret profiles. You're on bumble grinder and a doer. The other one, whatever farmers only That is your favorite profile.

22:55
That is your favorite profile. Yeah, they let me in. You have to answer a little questionnaire and I've watched a couple of things, but it's fine. You really are the best farmer I know. Well, you could plow right through the best of them. Plow. Well, ladies, take note. Farmer Joe at I don't know how that at FarmersOnly.com. I don't know. Very nice. Go look for me on there. So Amazon is being sued for deceiving customers by.

23:22
failing to clearly delineate between paid advertisements and organic search results. So, in layman's terms, when you go on Amazon, you search for a product. Sure. They're saying that it's hard to delineate between the sponsored ads at the top, and thus the ones that are truly in the search results. And what people don't understand is, you're paying Amazon, even if you're not in the sponsored place, to get to the top of that list, you've probably

23:52
paid Amazon in some way to get to the top anyway so that you have more reviews or you've done, it's like pay to play either way. And so. Right, that's kind of what I was thinking, like isn't it just kind of the same thing? And the people suing aren't smart enough to know that, or they do know it and they're just trying to, you know, get money out of Amazon. If I search for something and a paid ad comes up for the thing I searched for, isn't that success? Yeah. Right? I think. I mean. I think they're just saying for consumers, like it's misleading, that maybe,

24:21
The sponsored ad is a product that's not as good as maybe what would be top of the organic search results. I mean, you make your choices, right? Yeah. So the people suing are just, sorry, I got a little excited. My voice cracked. The people suing are people that- You are 12. They search for something. Yeah, pretty close. Search for something. And then the first results are like, oh, I'm going to buy that one. Yeah, exactly. Oh, top one. I got it. Yeah, they're misled. And they're mad. That's dumb. Yeah, I know. But hey, it's good if you're going to sue someone.

24:50
Amazon yeah, I get sued a lot. Yes. Oh Imagine how many times a day do they get sued? I'm gazillion. Yeah, Jeff Bezos. Yeah, he's doing alright, isn't he? I think he's doing okay. Yeah, I don't think he cares. Yeah Moving on to another not caring Facebook Their new professional profile is letting creators unlock Money and new audience growing tools. So here's what's going on

25:19
Uh, tick tock is eating everybody's lunch a little bit with a organic, uh, especially video views and time on site or on app. And you know, Facebook's trying to make a real comeback with reels that have moved from Instagram to now Facebook. They're trying to get influencers and creators excited about it. So they're monetizing the reels to where if you get enough people watching essentially like YouTube get paid.

25:45
the views and they're opening up other tools for creators. And so guess my opportunities to monetize. Okay. Joey, Joey and Sean should be on there. Probably making money. Might already be on Facebook. Well, we're definitely on Facebook. I know, but you need to be in the professional. Well, I'll talk to Joey about it. Give us my back to you. I'm trying to help you as your agent. I'm trying to help here. I recommend. Yeah. Uh, it's.

26:13
It just seems like more of the same a little bit, but I'm sure it's different somehow. Yeah. Well, it's an opportunity to make money. Which is on your content, which is always good. It is good. Um, so Coca-Cola, speaking of Tik TOK just launched, they haven't been on Tik TOK at all until this week. What? Yeah. We need that. I need that song. If I, what? But, uh, yeah, they just joined Tik TOK and they're doing a dance challenge. Oh boy. They're late to the game and late to the.

26:43
trends. But, you know, we talked about their real magic campaign. We really liked not really. But they're doing a share the magic challenge with Khalid's new song. So people they had someone choreograph the thing and how you do the dance challenge behind it. And I'm like, this is so 19 2019. Yeah, but they missed that one. I guess they're trying to bring it back. Because the roots of Tik Tok are in dance and music.

27:13
Sure. Yeah. Well, if there's two things that I think TikTok needs more of, it's huge corporate brands, right? And dance challenges. Yeah. Because where would you ever see that? Yeah. I don't know where you'd see it. I was hoping there'd be one more. Yeah. Yeah. At least one more. Yeah. It's calling Pepsi, right? Since Khalid's doing it, I'm into it, man. I'm into it, bro. No. Come on. I mean, Coco, if you're going to come on, let's do something.

27:39
Original groundbreaking. This is not real magic. This is fake magic. Yeah, this is old magic retreads re Treads magic. Yeah, that's what we should call this the new campaign. It's you know, retread the magic rerun traffic magic Retreaded our greatest hits and I mean Colleen, you know, that's fresh

28:02
There's a lot more. A lot more. Cutting edge people. So we talked about this a couple weeks ago. Nike land had invaded Roblox. Yep. Well now Ralph Lauren is doing the same thing. Oh. They have a...

28:15
short term, like a one month activation, like a game that you can download that's like you get into the world, it's a Ralph Lauren world, where you can check out the latest styles and play some fresh games with Ralph Lauren. Do kids like that? I don't know. The Nike made sense. Yeah. And maybe Ralph Lauren is more popular with the kids. My kids don't care about it, but. No. My son wears some polo shirts maybe. I don't even know if he knows what Ralph Lauren is. Is Tommy Hilfiger made her come back?

28:45
Or is that just my imagination? You might have imagined that okay. I don't know yeah well Ralph Lauren is Now in the metaverse counterpoint should you be pronouncing it Ralph Lauren? That's what I'm saying Ralph Lauren I feel like you were saying Ralph Lauren before I say it both was we have to look at the tape I had to go I think both are acceptable, but Ralph Lauren Ralph Lauren Roblox Roblox Roblox yeah

29:12
metaverse, how many different ways can we say everything? Okay, also Twitter is getting into the TikTok copycat game like everyone else. You're gonna be able to go to explore page on Twitter, it's gonna have like a similar for you type setup with videos and the content. Which is to me like the absolute opposite of what Twitter was intended to be. That's not what Twitter is.

29:40
But I mean, there's a lot of video and content put on tweets. But I guess you're gonna be able to explore that content in a more, I don't know, video-centric way. Meh. Yeah, that's kind of my thought. Wanted to see how you reacted and that's exactly how I reacted. And we'll see. Do you use Twitter a lot? I use it a few times a week for news and a few topics that I, and I get like.

30:04
tweeted a lot like I go if I'm a guest on podcast like it seems like a lot of business people use it because I they'll tag me on stuff. Yeah. And I'll go retweet stuff and then when I'm there I'll check out a few things. And like for sports like there's a game going on it's pretty good for like live commentary. Agreed. I think usually when I look at it is if I'm looking at something already an article and it links to something on Twitter then I'll. My thing is I go down the rabbit hole like if I'm watching a game and I think about it and I start getting on Twitter that I'm like.

30:32
I'm in it like all the trolls are on there and I'm like, Oh God, I kind of get sucked in. Yeah. And it's like a dog. Yeah. You're, you're getting a fight with someone. Yeah. I may have virtually punched someone in the face in the metaverse meta boxer. I'm the world champion. Yeah. Just wait, just wait, just wait. Meta boxer, meta boxer. So we talked about the Apple wallet. I think it was.

30:56
several months back about security car driver license, everything getting in there. Well, Hyatt is rolling out hotel keys for your Apple wallet. OK, which to me makes sense. It does. Yeah. And I was actually very OK. I'm a Marriott rewards member. Bonvoy proud member, actually. Marriott Bonvoy, Marriott Bonvoy as well. And Bonvoy. So.

31:23
And I will say this, so I did everything through the app for a recent trip. We did a staycation. We stayed downtown at the the. AC Hotel. OK, very nice. Very if you come to Greenville State, the AC Hotel, get one of the suites. It's very nice. There's your recommend today's podcast brought to you by the AC Hotel in Greenville, South Carolina. And everything was done through the app and they did. They had the digital keys as well. And it was a very nice touch. OK.

31:52
I like it. Yeah, I can't I honestly can't think of a problem with that Yeah, you didn't have to check in have to do anything you had the key on the smartphone Like check in everything. When it's your check-in time. They it's boom. It's there. Yep. So you can check in. Really? Yes, didn't even have to talk to any idiot at the front desk. I'm staying at a Marybeth Bonvoy Property in Las Vegas, which is the cosmopolitan. Yeah, maybe you can do it. Well Cosmos is a little different. You know Vegas Maybe I don't know. I don't know

32:17
I don't know. They want to put their eyes on you. Make sure you're having money. Yeah. You didn't like, you know, hold someone up and, you know, I'm going to walk in and be like, casino. I take all your cash, Jack. Your reservation has been transferred to Circus Circus. Yes. So this is an application that I think makes a lot of sense for the Apple Wallet. So I'd like to see it expand. And finally, Tesla.

32:41
is allowing drivers to play video games and moving cars. And it's raising safety concerns. What? What concerns could there possibly be? No. This is like a, it's a terrible idea. Terrible idea. This is worse than like texting. It's like, hey, this is like saying, like enabling texting and driving. Yeah. It's like what? I mean, it's definitely worse than that. Cause there's what, the newer your car, I guess, you have the voice to text, right? Yes. You could do it without.

33:10
which is a good feature. It's a great feature. Playing video games. Not so much. How's that gonna work? I don't know. I'm hoping you put a VR headset on while you're driving. Like, whoa, this can't go bad. You're playing a driving game? You're playing a Frogger in the middle of, like, running over people. You're playing Gran Turismo and you're like actually like, Yeah. Grand Theft Auto. Oh, yeah.

33:36
in the metaverse shooting prostitutes, a meta car thief. Meta prostitute. Yeah. Was that too much? Yeah. I don't know. It's going to happen. You know, it's happened. They'll figure they're already out there. They'll figure it out. That'll be the first like, you know, they're like, what's going to be the first real use of the metaverse? You know, it's going to be some pornography or slices or something. Yeah. Yeah. So it all goes. You chunk of the Internet. Yeah. They mess up everything. Yeah. Or make it right. I'm not sure. Yeah, it's either way. One or the other.

34:05
And that's all for the news today, folks. Been a good episode. Yeah, it was fun. I enjoyed that. A little jobs in the metaverse segment. Yeah, might have some legs. I think it was great. Yeah, we'll wait for some feedback. Yeah, I know. We went from 17 people watching to two. But, you know, hey. And we're related to both of them, probably. Yeah, on the live feed, that is. Yeah. The people watching After the Fact don't have any choice, you know. Sure, no, you're locked in. You're locked in. Yeah.

34:33
Cool man. Yeah been a good week. Yeah appreciate you. Appreciate it man. Any other updates? You know we're working on that thing. Yeah yeah yeah that thing to be announced. Yeah we're working hard on that and it's going pretty well as far as I can tell. Good. So that's exciting. It is exciting.

34:52
Well, cool. Well, you know where to find us. We're at the radcast.com. We appreciate everyone that watched live. We'll continue to do this and hopefully my profile will be back up next week. Instagram, no grudges here. You know where to find me normally at Ryan off and all the platforms. I am on tick tock and Facebook, like Dan, you could find me Instagram. We might have to veto you. Get it back up. Hurry up. We'll see. Joey, Joey, Sean, all the platforms. We'll see you next time on the radcast.

35:19
To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.