00:00
You know what time it is. It's time for the Radcast. You're listening to the Radcast. What's up guys, it's Friday, July 22nd, 2022. It's our weekly advertising and marketing news. What an intro. Hey. You are well rested after you missed last week. I was gonna go different here. After you ditched me. I did leave you. I left you at the altar. The Radcast altar.

00:29
You and Reg kicked it though. I found replacement. I'm paying, you know. Easily replaced. We'll usurp the throne. Oh man, don't tell my wife that. It was a good week off or half week off. A little half week off. We took the kids, we had a little staycation at the lake and got the hell off the dock and you know. Got the sun. Yeah, sun, fun and buns. There it is.

00:55
Yep. Hot dog buns, ladies and gentlemen. Hot dog buns. This is a kid of it. So is it Nicole and I getting away? No, we might be getting away this weekend, just the two of us. There you go. Hey, yes. Well deserved, I'm sure. Hey, first adult two day, three day event in like quite a while. Get a break. Yes. But yes, had a good vacation. And I hope everyone's had a great week. How's your week been? It's been good. I got an Apple Watch.

01:23
Hey! Via the Prime sale. Fancy! Is that it on your own? Yes, I impulse bought it and I love it. Do you? I've been working out a lot because of it. I've closed my rings every day. Yeah, do you say, hey Siri, how fair am I? How pale am I? Actually, it tests the sun for me and tells me when to seek shelter. Not really. Seeking, that would be a good, hey? Alert, alert, alert, pale skin alert. Exactly.

01:51
The pasty princess is in danger. I have no issues with that. I was, my parents blessed me with olive skin. Yeah, I got the short end of the stick with my Italian family. Everyone else, golden skin. The Alphords, mom, dad, Stephanie and Ryan, the, our core family all have tanned very easily. Toasty. Toasty, olive skin. It's...

02:17
One of the few things I was blessed with. I guess. I have great hair, so I'll take that. Yes, yes. I wear sunscreen every day. Yeah, I wear it like when it's blaze. I mean, I'm not irresponsible. I put it on my face and things like that, but generally I like my arms. I mean, I'm sure some doctor's gonna listen and go, you should still put it on, but no, it's all good. Must be nice. Yes.

02:44
You know, it's been hard to avoid all the Benifer talk. So much Benifer talk. Happy for them. Yes. Meant to be, I suppose. JLo and Beniflex, they eloped to Las Vegas. Yeah, that's what I would do. Are you gonna elope? I don't want a big. We tried to elope you away a couple weeks ago. Yeah, this is true. We left you at the altar last week and you were eloping the week before. Perfect, perfect. Yes, yes, yes. But good for them.

03:13
Yeah, I mean, I'm happy for I mean, two really rich, talented, good looking people getting married. Congratulations. Jennifer's just had she's had some some diamonds in her day. They just count their money together like they sit around like counting like like is that what they really do like? It's in their bedroom like bad to sound like money. They're mobile mobile banking mobile banking. Yeah, they're holding up. He's got the bigger bank account. Yeah.

03:42
Probably JLo, I would think. Ben's made a lot of money. She does more with- She probably has. Like business and producing than he does, I think. Yes, and past albums and stuff. I think they've both done pretty well. American Idol. Yeah, I don't think they're hurting for much. No, they could loan each other money. Right, I think they're doing just fine. Make money off the interest, is that? I don't know if that works out, but. Something like that. Maybe just combine them and make money off the interest. I think the yield's like 3% now on the 10-year bond. I'm sure they're doing better than that.

04:12
But on top of that this was this was more of a marketing note Krispy Kreme, this is so great is selling a dozen doughnuts on Wednesdays for the price of whatever the national average of gas is yeah It was like four dollars yesterday one of our team members treated us to some hey dozen doughnuts for four bucks. That's going back

04:32
I like when I was growing up, I think that's about how much they were. That was a long time ago. Which was not the price of gas. No, the average price is probably like a dollar 50 then. I drive on empty for as long as I possibly can. What's the, so since you've been driving, what's the lowest and Nick, you can get in on this too. What's the lowest you remember buying gas yourself for, you know, whether you're 15 years old, 25, whatever. It was during COVID when it was like $2 a gallon.

05:01
OK, and I think I feel like you remember. Yeah. I remember it got just below two dollars for a little while. Yeah, it was. Eighty nine cents is the lowest I remember when I was 15, 16. And it wasn't there long, but I would say between 89 cents and like a dollar 30 dollars, 30 is on the high end. Yeah. Like in my teen year, like slash early college years. It fluctuated between 90 cents to a dollar 30. That's how much it's gone up. Like, you know, it's crazy.

05:31
That's unreal. And yeah, I didn't know what premium was in the off driving my. Oh yeah, I'm like the chief. G5, I'm like putting, you know, whatever the lowest grade you could possibly put in that thing. Now you got the premium, you know, well, and it's like six dollars a gallon or whatever it is. But I do like Krispy Kreme. Good way for them to tie in a borrowed interest. Got a lot of people worried about gas. They tied into the brand. And Wednesday's probably a slow doughnut day for them.

06:00
You know, I bet Mondays and Fridays probably the busiest days. Yeah. Mondays you're depressed from the you're going back to work. So you get some doughnuts that don't make you feel better, but you think they will. And Fridays, everybody's happy weekend. Hey, I can pal on it. So Wednesdays are probably slow doughnut day. I would think so. And thus they kick it into gear with some 450 with a discount. They're the CEO or the CFO at it. Crispy is like praying for gas to go up.

06:29
He's the only one in America hoping the gas prices increase. Krispy Kreme does stuff like this a lot, though, because during elections, they'll if you come in with your sticker, they'll give you free stuff and stuff. Oh, yes, it's been good. I love it. And speaking of treats, hopefully you checked out this week's edition of the guest episode of the Radcast with Sawyer Hemsley, the founder and CEO of

06:57
crumble cookies. Hmm. Makes me hungry. Just saying. I know, right? I haven't had them in so long. God, they're so good. Those cookies are so good. They're worth it. They're worth. That pink box just makes me like start drooling. They're worth every dime. They're worth every calorie. Pavlov's law, like ring the bell or put a pink box. I'm like, and I'm drooling. Salivating. So good.

07:18
There it is. Oh, I just started drooling. The bell. It worked like a goldfish. No, hopefully not. And we're doing a little special re-release. We're going to be doing some re-releases of some episodes that we just think are too good to pass up. We don't want you to miss one of the top of your episode list, the one and only Bruce Buffer. UFC.

07:41
the voice of the Octagon, the one and only. We're gonna release his episode. He's had, he had some good announcements and those things have now come out. Some foreshadowing, yes. Foreshadowing of some products and things. So we talked a lot about marketing. So I want people to get all the knowledge from Mr. Bruce Buffer. And he may or may not have done a little something. And now it's time for the Red Pass with Ryan Alvarez.

08:11
HARD!

08:14
There it is. Proud of that one. Yes. You know, Bruce and I are tight. And he was friendly enough to do a little intro for. So adorable. Next week, look for that re-release with Mr. Bruce Buffer. We also recorded a really cool episode. We got another recording next week, so I'll get which I'll get to. But Christopher Sean from Star Wars Resistance. And Days of Our Lives, your favorite show. My favorite show. My.

08:42
I told him, I almost said guilty pleasure, but you know what, I'm a grown man. I'm not guilty for that. No, no guilt. I like that shit. Christopher Sean was awesome. Very cool, maybe the most thoughtful guest we've ever had. I like to put a lot of monikers on certain guests. I probably repeat myself sometimes, but thoughtfulness rings a bell. Wouldn't you say Nick, thoughtfulness? Oh, absolutely. Genuine. Had a lot of complimentary things to say about the show and me, and so I really loved him.

09:10
We love to see it. Flattery will get you everywhere. Flattery gets you everywhere on the Radcast. Literally anywhere. But Christopher was awesome. If you're at Comic Con in the next couple of weeks, check him out. He's out there for some things he's doing. Doing video games, freaking Nightwing. Yeah. You know, on Batman's sidekick or what becomes the version Robin becomes. So, yes, Christopher Strong was awesome. Then next week for all you old school.

09:38
Music junkies. Oh yeah. I guess it's old school. I've seen him, I saw him in Wicked actually. So a musical theater. Ashley Parker Angel joins the show for recording next week. What was his group? Music? Oh, I didn't put it on the spot. Again, I watched him in Wicked. So I've seen him play Fiero and I've looked at- Boy Band, right? Yes. Yes, Boy Band. That was a little before my time. Yes, Ashley Parker Angel. But yeah, and all of his fitness stuff on Instagram. Yeah.

10:07
He's a very in shape individual. Yeah, he looks pretty hot and in shape. Hey, I'm a... Ryan said not me. Hey, look, I'm happily married, heterosexual, but I know a hot dude when I see one. He looks... He's in shape. He's a fine specimen. Yes, he is. And... And he can sing. And he can sing. Hey, look out, ladies. So... I didn't book him. That wasn't on purpose. Yes, Christina. Booking Ashley Parker, Angel.

10:34
So check that out the coming weeks. So lots of hot guests on the Radcast one way or another. Christopher Sharma on a bad looking dude himself. He is also pretty. Yes. And speaking of pretty. Not just you Christina. We're talking about, I'm surrounded in the studio here now. The merch is like overcoming. Yes, they're breeding. Yes, brandedbills.com official merchandise sponsor of the Radcast.

11:04
and they're a beautiful merchandise. Great partner of ours. They've done all of our logo stuff on hats, t-shirts, all kinds of giveaways that we're gonna be having. The t-shirts are nice. They're nice. I've been rocking those things. Getting comments at the lake, I've been rocking it. Rep the brand. Rep in the brand, but go check them out. You can go to our website, theradcast.com. Click on sponsors.

11:28
Click on the link, you'll get 20% off immediately when you use just that link or use the code RADCAST20. You can build your own hat, they've got a Southwest collection and they've got a new tank top collection. Branded Bills, official merchandise sponsor of the RADCAST and my favorite hat and I'm not just saying that. There's a reason they're the sponsors because

11:53
I'm like, I like to work with brands and people that I like and that I use, and I'm like, this is my favorite hat, we need to talk to them, and it worked out, so very comfortable, and if you're watching the video. And they're adjustable. Adjustable, this is old trucker hat edition flat bill. They got the curve bills, I'll hold them up. Curve bill, mesh, whatever, look at this. Trucker, elite. Elite, but go check out. They fit my small head. Hey, look at there, win-win.

12:21
Winner, winner, chicken dinner. Go check them out at brandedbills.com, use Radcast 20. Tell them the show sent ya. We got a few social holidays, not many. It's light. It is, it's a lean week. Happy hammock day though.

12:38
Okay. Real hammocks, not banana hammocks. But you know, you do you. I don't know what you do at the lake. Yeah. Ball hammocks, bad hammocks. Yeah. Cast banana hammocks. The banana hammocks. That's our next merchandise from Brandon. That's the next adventure. I'm working on it. It's banana hammock day. Make sure you celebrate. No, it's it's hammock day, which is even more so. You're leisurely swinging. I might actually get to do that today with no kids.

13:08
I might swing in a hammock today with my banana. You and your banana, a joint venture. Joint venture. And it's also mango day. Oh, all the fruit. We're just so tropical. I'm gonna have a mango margarita. There you go. In my hammock. Nice, we had mangoes a couple weeks ago. Yes, dried mango. From the Philippines. Catching all the international flair here. There you go. Speaking of international, Sunday.

13:33
International self-care day. I shall be partaking. Yeah, are you gonna take care of yourself always the first time ever? Call my therapist Exactly Self care day. What do you do with self care days that like give yourself a massage or like you go give yourself like I would just think like do something that you enjoyed Like like erase obligation is how I

13:56
interpret it. Mmm. Nicole, if you're listening to this, I'm going to erase all obligation on Sunday. And she can do the same. She can do the same. Face mask. Yeah, maybe we'll self-care each other. How about that on Sunday? There it is. That was easy. Hallelujah. Back to that low-hanging fruit. Yeah, low-hanging fruit. July 25th. This is interesting. Post your back-to-school supplies day. This is a fun one. Monday. I've not been in school in a hot minute, but...

14:26
I get my crayons and you know, God, I loved, I loved back to school shopping. Did you have a Trapper keeper? Was that before your times? Oh, it may not have been, but I was homeschooled. So, um, you didn't need a Trapper keeper. You weren't, you weren't going to school. Right. You were like, you were like, you were going from your bedroom to your living room. Exactly. Exactly. You had that Trapper. You don't have to mount Nick. Yeah. You had Star Wars Trapper keeper or like themed, whatever they were, they zip up, they fold out, like keep your pencils and your notebook.

14:55
Just a fancy folder. I'm happy for you. Trapper keeper. Hey, hashtag Trapper Keeper. If you know what I'm talking about, give me a hell yeah. Next Wednesday, I guess that is the twenty seven. Yes. Scotch Day Scotch Whiskey. Whiskey Day on a Wednesday. Hmm.

15:14
I could make for an unproductive Thursday. It depends on how hard you celebrate. Are you a Scotch guy? I can drink Scotch. I'd be lying to say I'm a Scotch guy. That's going a little far. Give me a Glen Fittick, like 30 years, sure. Okay. A little, like, aged Scotch all day, every day. Like, the cheap stuff, not so much. Cheap stuff is never good. I don't know what it is. That aged stuff tastes, like, it's got a sweetness to it. Like, like.

15:42
Honey, it's almost smoky sometimes too. It's always smoke. Yeah, it's too smoky when it hadn't been aged enough That's that bite of the smoke You know, I would think if you're a smoker you'd like scotch sure cuz it's smoky as hell, right? Like do you like bourbon cuz bourbon sweeter. I do like bourbon. Okay. Yes, I do It's got second pass on it unless it's the super like, you know $40 class You know rarely get to partake in

16:10
Yeah. Celebrate accordingly. I will. Got a few TikTok updates this week. We do. This first one I threw on our show notes at the end because when we've been counseling brands and thinking, I think a lot of people are struggling with how you jump into TikTok. It's overwhelming. It's hard to start. It seems like, in a way it's very under produced, but it seems like you have to really think through it a lot. Right. And you know what?

16:38
A guy on our team pointed this out to me and I kind of took a look at it and I was thinking of stuff. Like Lotus, so Lotus cars, high-end sports cars. If you go check out their page, go to Lotus cars on TikTok, just Google it, TikTok and Lotus cars. Very low brow, very low, like all they're using memes. It's like the last thing that you would think from like an Uber luxury sports car brand, but they're using all the trends and they're doing, they're not worried about like every video being.

17:05
the most highly overproduced, sexy, Lotus car video. Right, it's product over perfection. Yeah, and they are really getting, they've got a really good admin, so they've obviously got someone on the team that's managing it, replying to comments, staying heavily involved, and they're crushing it. They've gone from, they've only been up on the platform for two or three months, and they got quarter million followers and millions of views. They average 400,000 views per video. Yeah, and it's not.

17:35
it's not all high quality. It's just that they're leveraging, they're doing the platform the way, they're doing TikToks. They're not producing videos, they're producing TikToks. And that's its own aesthetic too, that kind of cheaper, almost, I don't wanna say indie feeling but that kind of like backyard home video feeling. That's its own way to sell. So if you're listening and you're going, all right, I hear Radcast, I hear others, I know we need to get started on TikTok, go check out Lotus Cars. And if you think is your...

18:03
whatever you are, unless you're like the CEO of Coca-Cola listening, we know they're listening. But like, gotta get out of your own way. You need to realize you don't have to overproduce, you don't have to overthink this stuff. Go check out Lotus Cars to see what, you know, a luxury high-end sports car brand is doing on TikTok. And then I think you might take a sigh of breath of relief and go, okay, we can do that. I can do this. We can do this and get engagement. And look, let's be honest, 95% or more of the people on Lotus Cars will never buy a Lotus car.

18:33
But they are getting in front of the younger generation because 3% of that younger generation will be able to afford one one day and they're coming to them on their own terms. And so they're hitting them where and how they wanna be engaged with and doing it the right way so that yes, 98% of them may never buy a Lotus, but 2% will just like the current population. And so thus, they're scooping that up, that awareness. And then there's nostalgia and there's a dream behind it and consumerism.

19:03
Get this, I'm really gonna bend your mind right now. Lotus is a very desirable brand because it's not easy to attain. And by getting attention by a lot of people that can't attain it, it remains unattainable. Right. Think through that for a minute. You want the masses to know who you are, but it's okay if it isn't attainable.

19:31
because you can carry that aura forward. And once they go and learn and they know about it, because they're not aware of you, then it doesn't matter. You got to have awareness in the masses. The exclusivity doesn't work. That's right. It's only exclusive if they know who it is. Oh, you know, like everybody knows who Louis Vuitton is, but 1% of people can afford them. And my apartment is very exclusive, but only I know about it. But yet they're in pop culture, and they're in everything else, and the Kardashians, everybody else talks about them.

19:59
So they're staying relevant and known. Well, and same with like Soho House and all of these big clubs that you've got to be exactly a certain tax bracket, a benefit if you will, to afford. Yes. What else we got on TikTok news? So back to always being able to produce their new avatar feature can help brands that don't have mascots on the platform. So if you don't have, you know, like the Duolingo owl and the Empire State Building has its own TikTok and it's generated a lot of business.

20:27
and so you can make your own avatar and use that as your mascot. I like it. Avatar as a mascot. I think that we need a Ryan Alford avatar. I have a, look, it's funny you say that. I have an avatar, like, as being a creator on Instagram, I have my own Instagram avatar that I just made last week. Ta-da! I have not used it yet, but it's available to me in my stories. Yeah.

20:51
It does look a lot like me. Isn't it uncanny? It is. I'm like, oh, I'm a cute little cartoon. I was like, I went through like seven questions. I'm like, all right. But again, a great way to make TikTok more accessible. If you don't want to be the one in front of the camera making the videos, make your own mascot. It makes sense. I like it. And then your mascot is your avatar. Your avatar is your mascot. I should make Marshall one. Yes, you should. Marshall needs an avatar. He can be my mascot. You need to get the team to make you.

21:19
Marshall story stickers like I have for all the stuff. Yes, I do. I do. Yeah, there you go. That way you get millions of impressions on Marshall. Perfect. He's, I'm gonna whore him out. Staying on our TikTok thing, Toyota is driving chatter for TikTok debut with a creator-led dance challenge. I didn't, you know, I was reading this article and I was like, I didn't, I thought the dance challenges had backed up a little bit. Oh, this has been all over my FYP. Oh, really? I've like actually seen this one, yeah. Okay, how's the dance?

21:49
I mean, I probably could do it if I learned it. I did not. No. Can you dance? I'm like a little, yeah. I'm a lowercase dancer. Okay. Definitely singer actor first. Singer actor queen. You know who's a really like scarily good dancer? Who? My wife. Really? Like she could have been like dance queen champion. That's so cool. Yes. And you know who's not? You. But look, I'm not the guy that goes, oh, I don't dance. I get on the dance floor and slow dance. I'm not scared to put it out there. Totally.

22:18
I'm just self aware enough to know it ain't great. Right. Now, I think the dance and shows and stuff. Nick's a national champion. Oh, yes. Shag dancer. Yes, that's right. Shag. National champion, Shag dancer. And he can cut a cut a rip or what are you? What do you call it? Cut a rug. Cut a rug or a rip to rip the rug. Rip the rug. Yeah, fleet on the feet. Nick Weaver and. Yeah, can you do any kind of dancing or is it limited to Shag?

22:47
There's the rhythm carry forward. Can you twerk is what Ryan wants to know. Well, I can do the salsa, the rumba, the tango, the waltz. Hey, look out there. Ballroom. See? Kind of carries over. Yeah, it does. Get that basic rhythm down. Yes. But work. I'm an arm dancer. You're like in Hitch, like stay in your box, stay in your box. See, I wish I was better at that type of dance, the club. Yeah, I can. That's what YouTube's for, and alcohol. Yeah.

23:17
What a great club dancer. My wife's a professional club dancer. She grew up, not even club dancing that much, but at the Blind Horse Saloon. Oh yes. Oh yes. I am familiar. Are you a regular? I've not been in a long time. Yeah, it's a fun place though. Yeah it is. But, back to Toyota. Yes, the Corolla hashtag CorollaCrossStep. 1.4 million user generated videos featuring the CorollaCrossStep hashtag. Yeah.

23:45
We love a Corolla. Yes. The campaign is representative of how of how legacy automakers are shifting gears. All the puns here to digital and social media tactics to court the next generation of drivers. It's true. Who are driving now, which is terrifying. Corolla cross step. All right. I hadn't seen that yet. I saw the article, but I've been searching that hashtag. It'll pop right up. Yeah. Is the dance cool? Yeah.

24:15
Okay, trendy. It's fun to watch people who can't dance dance. That's my favorite. It's kind of the best. I love putting themselves out there. Yeah. Like Chris Maloney in Peloton's new ad where he's nude. Yes. Promoting the new Peloton app in the spot, the Law and Order star expresses confusion at people who think the way he works out is strange, meaning using the app, not working out naked. I mean.

24:40
Why would you can ride the peloton naked? I mean, you know, you're not running look Shafing Yeah, you're sitting on I guess I don't know no, thank you that would be painful Have you gone to a spin class or done the peloton? Uh, I Have done the peloton. God. I used to do cycle bar and my my ass would be so sore It was could never imagine but good for peloton

25:09
Chris Maloney, yeah, from, is that SUV or is he the original law and order? Isn't he the? I think he's the original. I think I'm one of the original. But, anyone, confusion. Good for them. Make it on the bike. Peloton just needs help. I don't think they're doing great with their ads, personally. Well, this might be a way to spark it. Maybe. Literally. Maybe. Figuratively. Possibly. I do like this. Right? So NBC slash Peacock slash.

25:39
NBC Universal there it is announced it's applying its shoppable TV talk technology talk. No, I'm just Technology hey that might be Trademark get the URL dick right now You got it. Beep it up. Beep it up. Go daddy Technology that could be a good business actually, you know, that's for all the analytics on

26:07
Not terrible, you got to admit. Those Freudian slips are even good, you know. Shopable TV on its dating show Love Island USA, just premiering this week on the Peacock platform. Viewers can scan on screen QR codes and shop products used by contestants all season long.

26:28
And this comes to us from the marketing dive, the marketingdive.com. We get a lot of marketing news there. You should check them out, marketingdive. We enjoy them. They help us with our cliff notes here on the show. Yes, they do. And they're creating a season long shoppable experience following efforts to mainstream immersive e-commerce experiences on TV. Okay, I like this. I like this for several reasons. Number one, it's...

26:53
happening anyway, you're starting to see, if you watch, you're paying attention anyway, you're seeing product placement, and you're seeing QR codes on the screen. I saw, BMW's latest ad has this, almost all the brands are starting to integrate this. Even here at the office, we have shoppable. We do have QR codes. Shoppable QR codes all around the building if you wanna get, if you need a co-work space here in Greenville, South Carolina. We've got you covered. Come by us and see us here on the Swamp Rabbit Trail in Greenville, South Carolina. There's a little plug for our co-working space.

27:22
But I do like this because it's kind of happening anyway. And I think anything that integrates, because you have natural influencers here on this kind of dating show or whatever it is anyway. God, the worst. And so, you know, why not leverage it and sell some stuff? Well, and I've Googled, like while watching TV, I've Googled things, like outfits that I liked, and this is just cut out the middle man. Hey, you don't have to Google it. Right. You know, while I give Google impressions, well, you can go straight to it. I can just sit on my couch and scan a code. Eventually you'll be able to just use your eye scan.

27:52
it'll be easier. I, and it'll hit the QR code. And my web three virtual reality. Virtual brain will show you what you want. And then you only have to put it on in order. I love no say, it looks like no you want this. Cause you can just put on your avatar that's in the universe. Right, right. We're getting real meta here. It's coming. Web three. But I do like this integration of shopping while watching TV. It's integrated. It's no different than like, okay, I'm watching content on Instagram and it's shoppable. Right, and clicking shop now. Shop now.

28:21
Same type of principle, you're watching it, so TV's finally catching up. And Love Island is the right show to do this too, you know? Like, come on. I mean, we didn't have this quality TV when I was growing up. Love Island, USA. Man, riveting, riveting stuff. Yeah, we have like Skateland USA at the skating park. There you go. You can buy skateboards now, QR codes. Yes, yes. Back to AR, Marriott, the Moxie Hotel, gamifies hospitality with an AR experience.

28:49
This week they launched an AR experience that offers guests a chance to win prizes by exploring their hotel using a smartphone. The experience is accessible once again by QR code and it unlocks challenges that urges guests to explore different parts of the hotel. I like that. I do too. It's fun. Keeps people from actually snooping. Yeah, exactly. I like the gamification part of it. Yeah. And you know, some of the stuff seems occasionally like, oh God, not.

29:18
fun or interesting. This strikes me as fun. I would imagine it'd be great if you had kids and were like, all right, go explore the hotel with your phone. I will say this too. Here's another thing that's interesting. And I think about this with hotels sometimes. We've worked, I've worked with hotels over the years, a few in marketing and some big brands. And one of the biggest problems that resorts and hotels have is people really knowing and understanding all the amenities they actually have. Right.

29:45
No matter what it says on the website, people gloss over to whatever they're like and forever they're like, there's all these amenities at these hotels, but you don't know where they are. So gamifying the effort to get people to know it. Because what happens is if you know all the amenities, you use them, if you use them and you get to know them, you become familiar and you go back to the hotel.

30:05
because you get used to it. And this is, this overcomes that challenge because you get used to it. You create repetition, you create pattern, you understand what all it has. Cause I'll say this, I've stayed at a resort before and we stayed at a different one the next year because I didn't think they had a certain amenity. And then learning that they actually had it. Oh yeah. Because we were only there for like two days. We weren't there like a whole week to explore or do whatever. And so like completely missed it. They didn't have like, I didn't think they had a gym. That's what it was.

30:33
And now they had a gym. I was like, you know, it was like, because someone, I think I asked, I didn't ask someone that worked there. We were only there like two nights. And I asked someone staying there. It's like, have you seen it? No, I don't think they have one. And so I.

30:50
Took the word for it and we weren't staying there long enough that it was like complete But it was enough for me to milly go Okay, they don't have a gym and then I was like exploring them like after the fact we'd already booked somewhere else the next year And low and we know they have a gym. So anyway, this makes sense to me. Gotcha gamify it. I think it's fun. Yeah

31:08
HBO is expanding their partnership with duo lingo for game of thrones spin-off. I thought this was pretty interesting. I mean, the new house of drag is I'm a huge game of thrones. I wondered if you were, I'm hoping house of the, you know, I don't know what to expect. You never know. Like such a high standard. Right. And that finale was so bad. It was a little so bad.

31:31
Like after everything it was like I can't quite wrap my head around why or what the point. Oh they gave up. They gave they were like I mean and the books were never finished. So the writing just was poo poo. The last couple seasons. Yeah it was it was amazing to watch like the great like how so much money the CGI and everything like I appreciated all that like I guess I always did but

31:57
It did just feel a little disjointed. They got lost. Yeah. Big time. I don't know. Big time. And I think in the moment, I didn't hate it. I was kind of like, I guess not.

32:10
what I thought was going to happen, you know, playing out. And then after the fact, after I thought it was like, yeah, a little. Yeah, it was more disappointing as the days went for. Right. Right. And I think it was probably better when you if you watched it live and had like time between each season. Yeah. I like watched all of it before the last season and was like, this doesn't make any sense. OK. You like all of those points were so obvious. OK. It wasn't I did. I didn't watch it like that. I watched it.

32:37
as it went by and all that. So maybe it wasn't as obvious, but Duolingo, because there's like literally like languages that came out of the show. High Valyrian and Dothraki. Yes, but you can learn via Duolingo. I kind of wouldn't mind. I wish sometimes I knew the only language I knew so I could just speak Dothraki and didn't know what anyone's saying and I couldn't be offended or bothered by anyone. There you go. I just spoke Dothraki. I just speak foreign. You could learn it. I'm gonna do a Dothraki podcast. And they worked with a linguist on this.

33:07
Like this has some actual grammar behind it. It does. And so Duolingo is actually going to have it in there. It has it in there. So they'll be adding 150 new vocabulary words and 700 new sentences to the high Valerian module. It's crazy. Like you learned Spanish? Nah, I learned Dothraki. Sorry, Valerian. A fake show, fake language. All right. This is just so nerdy.

33:34
It is nerdy. It's so nerdy. It's fun, nerdy. Yeah. I'll never do it, but. Well, why not? Why not? I love this next one. Magnolia Bakery is throwing it back to the mid aughts. My time. In their new YouTube campaign. They worked with Liam Kyle Sullivan. Do you know about this video? Yes. The shoes and muffins video from 2007 to promote its new breakfast loaf sampler pack. Together the team pulled together a two minute clip that almost identically matches the original video from 2007.

34:04
This is also popped up on my TikTok. I think you need to go watch it to really appreciate it. Yes. It's like one of those like if you. It unlocked a core memory for me. I was like, I forgot about this. Yes, mid aughts. Yes. It's fun. And Magnolia Bakery, they're not around here. There's one on Pelham. Yeah. Is there? Okay. They do cupcakes. All right. I think we're gonna, I wonder if we're gonna see more.

34:33
like viral YouTubers from the early aughts in more advertisement moving forward. Like I would love to see, I would love to see Julian Smith. Is this just known vernacular? Now it is, yeah. Aughts and then the 10s. 90s aughts, 10s. Yes. I'm a child of the aughts. You are a child of the aughts. But I was born in the 90s. Hey, child of the 90s. Still a child. I was born in the 70s. Oh.

34:59
It was late seventies, but it's late seventies. That's how my dad's like, I was born in the fifties. 59, but still. Aging myself over here. Nothing wrong with it. Yes. And you know what? Just from a timing standpoint, I think we're gonna cut off there. We might move some of these other articles to next week. Stay tuned for next week. Stay tuned for next week. We've got some alcohol and they this for you. Yes, alcohol news. Maybe we'll bring some in to the studio. Like we did our- Perfect, we'll bring in the Simplies. Our limited eight months. Spoiler. Yes. And in the meantime, celebrate Scotch Whiskey Day.

35:27
Scotch whiskey day on Wednesday. Yeah. But it's been good to be back in the saddle. Appreciate Ray and Christina for covering that last week. And, you know, we just won't leave you at the altar too often. Thanks. Appreciate it. I'll go a little bit. I guess it's fine. Yes. You know where to find us. We're at the Radcast dot com search for all of the content. We've got highlight clips. We've got full episodes, more content that you could take a stick at at the Radcast dot com for extremely. Yasi, I'm Ryan Alford.

35:57
We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.