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Weekly Marketing and Advertising News, March 18, 2022: NFTs To Be On Instagram
Weekly Marketing and Advertising News, March 18, 2022: NFTs…
On this week's episode of The Radcast, Host Ryan Alford, Co-Host Joe Hamric, and guest Christina Yasi discuss the latest trends in the meta…
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Weekly Marketing and Advertising News, March 18, 2022: NFTs To Be On Instagram
March 18, 2022

Weekly Marketing and Advertising News, March 18, 2022: NFTs To Be On Instagram

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On this week's episode of The Radcast, Host Ryan Alford, Co-Host Joe Hamric, and guest Christina Yasi discuss the latest trends in the metaverse, social holidays, March Madness, and upcoming guests while also sharing the biggest marketing headlines.

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RIGHT ABOUT NOW

Welcome to this week's episode of The Radcast! In this news episode, Host Ryan Alford, Co-Host Joe Hamric, and guest Christina Yasi discuss the Latest Trends in the Metaverse, Social Holidays, the March Madness, a recap of our previous guest, Jason Feifer, and our next guest next week, Mike Sancho.

Here are this week’s biggest marketing headlines:

  1. Rick And Morty Reunite With Wendy's For March Madness-Themed Las Vegas Activation
  2. Will Ferrell Is A Life Coach With Giant Hands In This Absurdist Nordic Bank Ad
  3. Twitter Has Introduced Twitter Shops
  4. Well… Facebook Has A Tiktok Now
  5. Flippy, Meet Chippy, Chipotle’s New Tortilla Chip-Cooking Robot Arm
  6. Jack In The Box Enlists Extra-Large Billboard To Melt Mcdonald’s Ice-Cream Credibility

If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast

Transcript

00:00
My four, I'm gonna bank on the 401k and the metaverse. Oh, you guys have 401ks? That's cool. In the metaverse. Ah. You like Rick and Morty? I do. I can't say I don't hate it. He did so much. I tried, I tried, I tried, I tried. I do like it. I just, I think it's so dumb. It's so dumb. It's super dumb. But at the same time, it's also pretty smart. Yeah, that's what everyone tries to convince me. Actually, it's really brilliant, Kristina, and I hate it. Facebook.

00:24
started their TikTok account this week. The brand. What's Facebook doing on TikTok?

00:39
You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, March 18th. It's crazy. March Madness. It's happening. It's here. It's crazy. Welcome to the show.

01:01
Christina Yasi. Got it right. I did. Joseph Hamrick. Nailed it. Hey, I'm getting good. There we go. I didn't think about it at all. I wasn't asked prior to the show. I need like a liar button. Liar! Buzz me in my chair, my nose got longer. Oh boy. How was everyone this week? Good. Good week. Daylight savings. Oh yeah, right? You've lost that hour, it's really like.

01:29
Not helped, right? I mean, you know. You need that hour back? I think it should stay. I'm of that persuasion. I think there's a bill in Congress to do just that. There is. Or the Senate or some form of government. Yeah, it's passed one of them. I used to know. I like it when it's lighter, longer. It doesn't, right? I could give a shit. I mean, one way or the other, it's going to be light longer. Time is time. Right? Right.

01:53
Actually, but then in in the wintertime, even at its darkest point, it's 630, 645. It's still light. Where now what, like 515? It's dark, like in the doldrums of winter. Yeah. So yeah.

02:09
pressing issues on the Radcast. Pressing issues, everybody filled out their brackets for March Badness. I filled one out hastily this morning. Ah. I didn't, and I'm part of some groups, so I really did let people down, but oh well. Yeah. I didn't fill one out. Priorities. I have to admit, I didn't do it. It's been a while since I haven't. I've watched a lot of games though. I watched the games last night. Double overtime, it kept me up a little late. Which game was that? Notre Dame and Rutgers. Yes, correct. I did watch that as well. The name squeaked it out. Yep.

02:38
Exciting. It was exciting. Riveting. Riveting. They had that Catholic power. They were like, let's get it. Sign of the Cross. Yeah. So St. Patrick's Day was yesterday. Sure. Everyone has green on.

02:51
to celebrate St. Patrick's Day week? Some more than others. Yes. Is this a week or a day? We were having this debate before the show, we had it in the show notes. I'm ready for some contentious debate. Hot debate action? Yeah. What side do you want? I mean, I'm gonna go with it's a week long thing just because, you know, companies come out with celebratory merch and food items. Yes. I mean, it says day right in the thing, so. I know. Case closed. Case closed. But people do choose this.

03:20
Yeah. I went on your one day. Yeah. True. I don't know. Maybe. I don't know. Christmas is kind of standalone. Yeah. St. Patrick's. No one ever says St. Patrick's. Don't mess with Christmas. It's on. It's St. Patrick's. Patrick's time. You don't celebrate. But people do seem to choose what day they, uh, sure. Uh, in vibe. What's, what's it's a vibe in vibe. Yes. Thank you. And that's what I'm here for. Yes. Thank you. Thank you for that. Uh, yeah.

03:49
Munch other things Joe. Yeah. We need some comic relief now. Yeah. But similar to Halloween as well. Halloween kind of moves depending on where it falls in the week. Yeah. But I think most people, at least kids, I think go trick or treating the night of. I think the...

04:07
the kids and the adults kind of choose when to party on St. Patrick's Day or do both weekends. When can you get drunk? There's always like this debate in my neighborhood like if it's on a Friday, like, oh should we do it on Friday or should we wait to do it on Saturday? Or since it's on a Wednesday, should we just do it on a Friday? And everybody's like, no, fuck what? No, you do it on the day. Nobody's gonna be, I mean you can come out on Saturday but.

04:28
You can get fucked. You're not going to get anything. I was working in Chicago and it was pretty cool because they did, they dyed the river green and that's pretty cool. That's pretty awesome. I mean, I was, I maybe drink at least 10 more beers. Sure. Celebrating that day.

04:45
This is another miss another rare miss for us. We should probably have beers. Yes, we should have beers. Yes. Well, you know, St. Patrick's Day was technically yesterday. Sure. It's a week. We celebrated the week. All right. All I'm saying is fine. I mean, I have my Elani knew. Well, it's not I guess we're just up the river. Go fuck ourselves, I guess. There's some sort of.

05:07
Green on there, not really. This blue. Read my lips. I'll give it to myself. No, self aware. So, yeah, it's been a good week. I did see a stat. This is interesting. The U.S. online grocery market is up eight and a half percent from last year and 40 percent in delivery. I thought that hit my radar on the Google trends right before we came in. So delivery of groceries to stores up 40 percent year over year.

05:35
Just significant delivery from the stores to your house. Yes. Yeah, that does not surprise me. I don't think that genie's going back in the bottle. He's just going to eventually be what? Like 80 percent of everyone like gets it delivered. Probably. Yeah. If you can, why not? Yeah. And you go into the metaverse shopping center. There you go. You know, fill the peaches by some better meats. I only want the metal. The best was soft. Meta peach.

06:02
Fuzzy. Is this avocado hard or soft? Hey, that's what she said. Hey, avocados are green. OK, I don't know. Back on track. Sure. Yes, I, yeah, I just saw that and I'm like, OK, that makes sense. And we do this at our place and I think it's we don't shop every trip online delivered, but I just see that becoming like, have you guys done it? You guys.

06:32
You should see the dead eyes of the people pulled up to my house with like four cases of water and like Gatorades and all this like the whole stuff. Yeah, seven cases of I'm not even kidding four cases of water the other day fucking the big ones. Yeah. Yeah, my wife is like Hydrated King we love to see Well, it's in case of the apocalypse Prepping but yeah, my wife actually made me go out and help Say go help her I was like

07:02
She's getting paid. That's whatever. Christina delivery. Yes. No, but that's because I think it's just me. I live alone. I really haven't, you know, it's an excuse me to get out of my apartment. Ah, you might meet someone that you're sure to. That's exactly where I want to meet someone. The grocery store, the Harris better than the bar. I don't know. I don't think it is. I don't. But when I go grocery shopping, it's just me and like a bunch of moms.

07:25
Yeah. So I could meet friends, maybe get some babysitting gigs. Maybe going at the wrong time. Yeah. You're not going to hot singles. Go to the grocery store. Now I'm wondering, I would say between seven and nine p.m. Yeah, probably seven or nine p.m. Definitely after seven after seven for sure. Five p.m. is all the work. A lot about a guy based on what he buys from the grocery store. See. Number one, you can tell what he eats. Yeah. Yeah. That would be a good if it's like, you know, why is he buying slim gems and junk food like you have to go, oh, this isn't working.

07:55
You can cure his meats for him. Oh boy. Sorry. That was very layered. I didn't even mean for it to be. It was a slim jump. In other news, good news for a good week for the Radcast. Jason Pfeiffer was on editor-in-chief of Entrepreneur Magazine. Just a small journal. Sure. You know. Yeah.

08:25
Jason's cool. A little start up. Yeah, a little start up. Jason was very down to earth. The champion of change. OK, this was one of his many outlets. He's got podcasts. He's writing books. He's a smart guy and he was actually really approachable. I thought he was very insightful. All right. So getting some good feedback from him and Mike Sancho next week.

08:48
Go ahead. The Sancho. Yeah, there it is. I call I like Mike. Mike was like the nicest. Why are they one of the nicest guests we've ever had? Really unassuming, even for how successful he's been. And he's teaching people how to make multiple income streams and all kinds of stuff. Younger guy.

09:04
Yeah, very impressive. But I just want to call him the Sancho because he's like, it's an excellent vibe. Yes, it is. I mean, it's it's great. If my name was Sancho, I'd want you to call me the Sancho. Oh, yeah. Yeah. We like Ryan, you'd be like, no, no, no, no, no, no, no. Like an icon. Yeah. Yes. Mike was great. Tuesday, that releases. So check it out wherever you listen to podcasts. If you didn't know, we're on like 30 platforms now. At least at least.

09:32
You have no excuse. No excuse. You can find us. Search Radcast. We're also at the top of all SEO. So all you got to do is put Radcast in. It'd be harder not to listen to the Radcast. We're difficult to avoid. Yes. That's right. So tell all your friends.

09:47
I do want to mention I've got a different hat on today. Our merchandise green official merchandise sponsor, Branded Bills. I have my US hat. I had my South Carolina hat next last week. Yes. Now I've got the US hat. It's going to be patriotic. Yeah, there you go. You know, growing. You can have one with the earth on it next. Yeah. And then the rat and then the Radcast. You know, sure, because that's bigger than the metaverse at all. So, yes, go visit branded bills.com.

10:17
We've got a 20% discount on all merch. They've got incredible high quality hoodies as well So you need to check that out. The great thing about them is you can do everything custom So if you're a business out there and you need high quality custom stuff for customers or staff or you just want a cool hat All custom hats hoodies t-shirts Brandedbills.com use radcast 20 for your promo and you can share that with friends family anyone

10:45
No limits. Get some Christina Ross, Yasi merch. There you go. I don't know. Cry. Yep. I'll get some for my cat cause he has an Instagram now. Oh yeah. Oh boy. Yeah. Let's talk about that. What you set up an Instagram for your cat. I did. I'm whoring him out. Cause I don't want to be an influencer but I figured he could be. Oh. And he's got like 40 something followers. Not bad in a day's work. Less than a day. Are you gonna give us the info? Oh yeah. It's at the marvelous Mr. Marshall on Instagram.

11:15
I like that name. Yeah. OK, that's totally normal. Yeah, exactly. He's going to be a bandana ambassador. Does he scratch people or is he a nice cat? He's precious and totally deaf. Oh, like 100 percent deaf. I thought all cats are deaf because they never come to you. I just thought it was like a normal thing.

11:41
because they don't want anything to do with you most of the time. He's been here when we filmed for Up and Coming. That was Marshall. He's been here. There have been multiple cats in this location. Wow.

11:53
I'm scared now. Cat friendly. There could be a cat anywhere. Yes, they're good. Marvelous. Mr. Marshall. So everyone go follow MarvelousMrMarshall. He's going to blow up now. Instagram. I would love that. Please do. 20,000 followers by the end of the day. Yes, guaranteed. Wow. I will follow him. And I'll get some Brandon Bills merch for him. I know. You could have it. There are a lot of like, look, the riches in the niches, like cat lovers, dog lovers, like all these accounts that have like.

12:23
Those kind of characters or animals or whatever seem to all blow up. Oh, yeah. Especially if you know what you're doing, which you have. Hashtag, hashtag cat lovers. Yeah. Cats of Instagram. Oh, gotta be that. Right. Yeah. Of course. Is it is it cast a gram? There are multiple. OK. We don't we don't discriminate against. No. You know, you can't. But without further ado.

12:49
It's time for another absurd holiday. There's no shortage of dumb things to celebrate Yes, you don't like that song we don't like you Yeah, even if you don't even if you hate it, but you think it's the silliest stupidest thing ever. That's okay. Yeah It's kind of the value camp camp. We only got three dates because we got a jam-packed

13:18
Show notes here. You got five pages today. Don't think we're going to get to all of it, but our producer Zoe didn't didn't trim anything down. And I started going through it. I was like, these are all pretty good. Yeah. So yes. So March 18th today. National Awkward Moments Day. What perfectly set up. Hmm. It is our silence. We did it. Achieved celebrated. What's your most awkward moment ever?

13:46
Oh boy. Or just one that's memorable. Awkward, like recently or just? Yeah, just whenever.

13:55
Oh my God. So I have one from when I was a little kid. I was in a, this is embarrassing as well. I was in a play. I believe I was, I was George Washington I think. Oh, end of sentence. Pretty much. So there's like a piano bench that I was supposed to be sitting on. And my only thing I really had to do after I introduced the play is take that piano bench and put it behind the curtain. And I did not do that. And so when the curtain closed, it knocked that piano bench off the stage, onto the ground.

14:24
also leaving me in front of the curtain. So it was the loudest, the loudest noise that's ever happened. And I was like, Hey everybody, I had like left, I like jumped off the stage and like walked out the door. Did you? It was bad. Yeah.

14:40
Sounds pretty good. Stuck with me too. I was like, yeah, obviously stuck with you. That's a core memory. You went there. You went there in a hurry. Formative. Yeah. Yes. Formative. Well, I was thinking about it because Joey was telling me a story the other day that was one of his most awkward things. It's not appropriate for this. Yeah. I can tell you about it later, but it must be really inappropriate because that's a fucking rad cast. It's. Yep. It is. You would be mad. All right. You would probably be mad. I'll not go there. Okay. All right. Christina, what do you got? I was on a date.

15:05
And in the story, yeah, exactly. And like after dinner, he was like, I have a surprise. And I was like, which is how Dateline starts. And he took me to VR.

15:18
And I was in like heels and I put the goggles on and I'm really competitive and bad at everything. And my goggles didn't calibrate to the room. So before me I saw an open field and it was actually a wall and I ran like full speed ahead into the wall and the goggles hit first cut my face open. First date. Last date also. Didn't work out. Last date. Nice.

15:42
You know, I was sitting there, I asked you guys that and I was like, oh, this is the most awkward moment. I couldn't think of my most awkward. No, no, not that. It's just like I couldn't think of something as, I don't know, meaningful as that. If I didn't if I hadn't thought about that yesterday, I probably wouldn't have come up with it. Yeah. Be honest, because it's so long ago. Yeah, I don't know. I tend to I think about I now know that I'm going to say this and I'm going to walk out of here, but I've been blessed to avoid.

16:11
a lot of awkward moments. Like there's been bad moments, but awkward. You know, I haven't had like, no, it's not about cool, about lucky, like to not get the awkward moments. Fair enough. Fair enough. I think a lot of cause awkward moments. Maybe that's the problem. Like if this is reversed, that could be it. You're making the awkward moments. And so you're just like, whatever, I don't give a shit. And people are like, Ooh, I mean, you know, like I don't

16:40
Compared to like my wife, I don't give a shit about a lot of things, like about what people think. And so thus, it's hard for me to think of it, but there's things where I bet you if you asked her, she'd probably come up with like 10 things. You know, like, and I'm like, that wasn't really awkward to me. We should do a call in one day. Nicole. Yeah. I guarantee my wife would come up with like five or six like this. Oh, which one do you want? Do you want the one where you were? Doing it alphabetical or by when it happened? Drunk at the one wedding? Is that the one you want or? Yeah. Yeah, so.

17:09
We're happy for you. Thank you. It's also National Lacey Oatmeal Cookie Day. L A C Y. Is that a brand? That was my question. You know, didn't get that in the show notes. You got anything, Nick? Anyone? No. A brand, a type of? Let's just call it Oatmeal Cookie Day. Sure. Like oatmeal cookies? Yeah. Yeah. So there are no raisins involved. I'm fine. You're out there and you're an oatmeal cookie brand. You know, you're.

17:36
fucked if you didn't already playing your social calendar. Sure. Yeah. Yeah. So it's also, I do like this national sloppy Joe day. There is this guy. Yes. I wore my green t-shirt just for sloppy Joe day. You should, that should totally be something. There's a brand there. There's a video there. Something. I know. I, you know, we can get a sponsor. We can totally get like a man.

18:05
Copyright trademark. I like a good Manwich. Yeah. And a tuna sandwich. I like you can get Manwich T-shirts. We sponsored by Manwich. I went fuck out of a Manwich. Exactly. See? Manwich, if you're out there, sloppy Joe right here. Call us. Mike's Hard Lemonade still still now. No, but Mike's never calling us. We had some issues with Mike's. Yeah, it's just we tried to like it. Tried to drink it. Yeah, I don't think that Mike's Hard tastes good after you're 21.

18:33
Or before. Ever. Some would say. Nick loves it. Yeah, he does. It's his favorite. He has it with lunch every day. It's also World Sleep Day. Friday. The day after St. Patrick's Day is World Sleep Day. Complimentary. Makes perfect sense. Not at all. Saturday. International Read to Me Day.

19:00
Well then. Are you reading dirty to me? All right. Irish accent. You know, was that what that was? Yeah, I don't know. Irish whiskey accent. Sure. It's National Backyard Day as well. So I sleep in your backyard. I have an apartment. National Corn Dog Day. So sad. I have an apartment. Every single one of these are like, I'm allergic to corn dogs.

19:29
National corn dog day. I like a corn dog. I love corn dogs. Hallelujah. Hey, Alex. Hallelujah. No comment. Yeah. It's less let's laugh day as well. Today? Saturday. Oh, Saturday. The 19th. We nailed it today. Yeah. I mean, who makes this shit up? I like how specific the wording is. Like, it's not laughter day. It's just it's let's laugh day. Let's all laugh day. National poultry day as well. Well.

19:59
That's just in the states. Yeah, ladies and gentlemen, that's awkward moment day. Finally Saturday if there were six wasn't enough National quilting day awesome favorite Christina. I knew that would you please you I bet you do Wanted to be I did take sewing lessons and I can crochet you quilted that sweater you did it's not quilted It's a knit. Okay, you knitted that quilting sweater I don't know. I do knit though

20:27
All right. Sunday, March 20th, International Day of Happiness. Well, there you go. Yes. I guess remind you. Best of luck, everyone. If anyone's down, you need to get happy. It's also National Proposal Day. You look at me. I didn't get any promposals. Could be your last chance. Last chance. Whip on to the Harris Teeter. National Ravioli Day.

20:54
So propose, yeah, make her some ravioli and you propose. There you go. All working together. I cannot possibly say no. And then, you know, what do you do after you propose? It's National Oral Health Day. So, OK, I didn't know what was. I was like, oh, OK. OK, I had no idea what was about to happen. And then lastly, World Storytelling Day. Hmm. Tell us the story, Ryan. Yeah.

21:18
Once upon a time, there was a sloppy man. His name was Joe. It was on the Radcast. He was on the Radcast. The end. No one said he was going to do it. That's all we have time for today, unfortunately. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A Radcast social media holiday segment. Yes, it is. That's maybe one of the shortest social holidays.

21:48
Ever. I know we have a lot of news to get to. Let's get to it. And a time limit and a attention span limit of our audience. That's the big issue. We're creeping up on it already. Barely. So with that, we got to get to. Trends in the metaverse.

22:10
There's what's not to love. Today's first news in the metaverse, NFTs, all that shit. Mark Zuckerberg says, NFTs are coming to Instagram soon. Meta wants you to mint in the metaverse, mint in the metaverse. In a conversation at South by Southwest, Mark Zuckerberg announced that his company plans to introduce NFTs into Instagram in the near term. Quotes, air quotes.

22:39
While the Meta CEO and founder didn't offer a ton of detail, he characterized the integration of non-fungible tokens into the company's photo and video sharing app as something on the way. Once the Instagram team works out some of the technical challenges. We're going to get to that as soon as we figure out how to do it. Right. Yep. Your turn.

23:01
That's when I'm going to start making NFTs. Second I figured out. Once I know what's going on, I'll be right there with you guys. You're going to have no idea. Minted right in the metaverse. Mentaverse. Mint to be. Copyright trademark. Yeah. I don't think that's how it works. You know, the whole premise of this, I thought, was like on open networks without the walled gardens. And so the whole premise of NFTs taking place on on Instagram strikes me as a little bit of a

23:31
Disconnect, but I guess anything can be some crappy digital art too. So sure. Yeah. We could make actually, we'll make NFTs out of these highlight clips. Yeah. Of us talking about the NFTs. I, there's no reason not to. What's more meta than making an NFT out of this last clip. The first NFT was about us talking about there might be NFTs. Oh wow. NFTception. So, there you go. Never seen it.

24:01
So yeah, we'll see where that goes as soon as they figure it out. Thanks for letting us know, Mark. I like that once they figure it out, I will still be just as confused. Yes, that's what's fun for me. I'm not even confused about it. I just think it's all like focus on email and some Facebook ads. Right. And worry about NFTs and and else. Let that be a couple of years. Yeah. I mean, you pay attention. We pay attention. We're doing it for the right clients, but the other 99 percent of them, you know.

24:29
There's other ways and other energy to expel. So HSBC enters the metaverse by partnering with the sandbox. HSBC, a British banking organization, in case you weren't there with that. I was lost from the jump. Yeah. With little to no positive words and approach to the cryptocurrency industry until recently will collaborate, collaborate. There's a lot of words here. That's a lot. With the sandbox to foray into the metaverse.

24:58
The announcement informed that the new partnership will allow the banking giant to open up a host of opportunities for virtual communities across the world so they can learn more about financial products where they want to. That sounds really boring, man. Now we're getting banks involved. Yeah, you can take a nap in the metaverse while you're hearing about financial services from HBSB. I would absolutely have to. World Sleep Day.

25:21
Wrap it up. That's all right. Bring it all back. You think you didn't like it before. What do you try at the metaverse? You think you hated it now. You hate it now. What are you getting to put some goggles on and get dizzy? And, uh, and you really learn what you didn't want to learn anyway. That you're a 401k and going up fast enough. Nor will it ever probably. My four I'm going to bank on the 401k and the metaverse. Oh, you guys have 401ks? That's cool. In the metaverse.

25:49
Yeah. 401m. Yes. Metaverse. Amazon just introduced a bizarre metaverse like game to train people how to use AWS. That's their cloud where everyone, pretty much everyone that's now on the internet is pretty much using AWS. We won't go down that road. Uh, but I will say the game has users create their own avatar who moves to a virtual city, helping it's.

26:17
citizens solve technical related cloud issues. Users earn points for completing AWS simulations and puzzles that will unlock such things as new character styles, pet companions and virtual items.

26:30
Like a hoverboard. And a unicorn pool float. Oh. So you're an IT person in the metaverse. Yeah, and you really care about unicorn pool floats. Yeah. High stakes. I'm so busy fixing other people's technical problems in the metaverse. I don't have time for a pool. What am I going to do with that? It's bullshit. Wow.

26:53
Not in the metaverse. I mean, if I'm writing these articles and you can't keep a straight face like that, look, no one's knocking brands for trying this stuff out, getting ahead of it, especially when you've got a gazillion dollars like Amazon. It's just when you read it, though, and you think about the practical like, right, it's it's all PR and marketing. There's no real practical, I feel like scalable use for this, like this really driving like a business today. It feels like an overcomplication.

27:22
Yeah. We're just going to give you more steps. Right. Yeah. Make it harder. Right. But I think they're making it easier. Right. Instead of the frequently asked questions section here. What is this? Put these goggles on virtually. They go into the metaverse. This will not confuse you at all. Yes. I just, you know, gamification meets the metaverse. And I would run into a wall. Yes, you would. We've clarified that. We definitely know that. Yeah. No question. Hazardous.

27:51
And there you have it. It's time for trends. Hybrid. In the metaverse. That's what the teens call it, I think. Right. Yes. Collab. Soundboard mistakes. Um, there we have the, even though I think some of these other news gets into it. Cause they are all the news now is something to do with NFTs or something otherwise, with that said, Rick and Morty reunite with Wendy's for March madness themes, Las Vegas activation.

28:20
Wendy's and Rick and Morty are at it again, this time in Las Vegas. They're gonna be doing Morty's Mayhem, a Las Vegas activation that coincides with March Madness. You like Rick and Morty? I do. I hate it so much. I tried, I tried, I tried, I tried. I do like it. I just, I think it's so dumb. It's so dumb. It's super dumb. It's, but at the same time, it's also pretty smart. Yeah, that's what everyone tries to convince me. Actually, it's really brilliant, Kristina, and I hate it. Brilliant was probably pushing it. I hate it.

28:50
Brilliant, I like Big Mouth as far as adult cartoons. No Rick and Morty for you Too stupid Yeah, he's not virtual high five. He's not allowed to watch it. Yeah Big mouth is funny in a different way Sure, so Wendy's has had a lot of success with this partnership. I think yeah. Oh, yeah, the breakfast stuff and all that. Yep Yeah, it was McDonald's with the Szechuan sauce that wasn't it. Yeah. Yeah, yeah Adult swim you watch it all swim regularly. No

29:19
I watch Rick and Morty on Hulu. Sorry, sorry, Comedy Central or Adult Swim or whatever. I have watched it. Some of this stuff is just like, not even too dumb, it's just like too like, what are you doing? Cartoon network after dark, right? Yeah, that's when the sexy ones, that's when they have the sexy ones. We're a big Adult Swim fan, aren't we?

29:41
I've not watched Adult Swim since I lived at home and had like TV and not just streaming services. When you weren't supposed to be watching it? Six months ago. Two years ago. Oh boy. That's okay. I just moved out of my parents' house too, so it's all good. I moved out during the pandemic, so that's a win for me. Smart. Yeah. Excellent timing. Couldn't do it anymore. Ryan, do you like Rick and Morty? I do. I don't, I'm not like a raving fan, but I do think it's...

30:08
It's completely stupid, but there's there is some some intelligence there. It almost has to with how stupid it is. But it's not like I'm not like a raving fan, but I get it. Some of these shit I don't like. I don't get it. I get what they're doing. I like how it's sometimes it's like completely improvised. Yeah. So it's so shitty. You're just like, what? What? Sure. You could fix that, but they don't care. I just can't get into it. I do like when these marketing team, though, they.

30:37
I mean, it started with Twitter back then and they're still, I think, crushing it for the most part. Yeah. Fuck around and fuck around and find out. Yeah. Safe. That's what Wendy says. Will Ferrell is a life coach with giant hands in the absurdist Nordic bank ad. So Will Ferrell will, Will Ferrell starring in a Nordic ad where he has giant hands. Well.

31:04
The Radcast. What is there to say? I'm not sure. Is that all the information? In a series of outlandish scenarios and outfits, he constantly drops Instagram-worthy self-help quotes about finding your inner power, treating your body like a temple, and becoming one with Mother Nature. He's playing Will Power, I guess, from Nickelodeon or something. I don't know what that is.

31:31
A self-described happiness guru. Maybe not. That was a different power. But, uh, he's playing like a life coach and super happy and he's got, I don't know what the giant hands had to do with any of it, but, uh,

31:44
Yeah, you know what I think? I just think Will Ferrell is funny. He do just about anything and I'd probably think it was. I love both. Yeah, he's good. Yeah, it's good stuff. Old school. Still a classic. I haven't seen that a long time and it was on TV the other day. I caught about half of it. I was like running through the quad. All right. I remember this. He's good. He's good. Nordic Bank. Everybody banked there. Yeah, happy for him. Happy for him. He deserves it. He needed that. We're talking about Twitter.

32:10
Moving on. I got a lot. I got like six pages here, folks. Joining other social platforms and adding shopping features. Twitter has introduced Twitter shops, which lets sellers choose up to 50 products to showcase on the social media ad. Anyone shopping on Twitter? I can't say that I do. Yeah. It sounds, add that to the, we didn't need that. Right. Trying to keep up.

32:38
You want everybody, you know, attention on the platform. Sure. They're shopping everywhere else. So we got to add it. Yeah. You know, I mean, it's probably smart play. Yeah. Right. Because you have a lot of brands on there. Sure. That are, you know, active. So they have Wendy's for one. Yes. Yeah. Yeah. Hey, so if you can shop Wendy's on Twitter, shop some Wendy's T-shirts or something, I don't know. Well, I guess you could order straight to the app or something and get a cheeseburger delivered to you. Oh, yeah. I don't know. Be a good.

33:04
You're like, probably they should have had it. Yeah. Read my lips. No, probably not. Probably not. No. I get why they're doing it, but to your point, it's like, God, yeah, right. How many more like focus where you've Twitter's great for news, quick one liners, kind of relationships and like building and a kind of an educated level. Totally. Yeah. But like.

33:32
I, you know, so focus on how I don't know how it improves that as much as it feels like a me too. But when we're small business, it feels like it would just be another expense. Yeah. Yeah. If it's in lines of like an Etsy shop or something. Yeah. I'm not going to buy Nikes off of Twitter. And I love social shopping. I get it. But it's like it's I don't know. Right. How many platforms do we need? We'll see. They're unlimited. Yeah. It's coming. Radcast shopping network is coming up. Yes. I can't wait for that.

34:02
Well, speaking of social networks, Facebook started their TikTok account this week. The brand. What choice? Of course it did. What's Facebook doing on TikTok? Why wouldn't they? Scoping out the competition, DMing Charlie, recruiting beta testers, buying ads will soon know because the social network has set up its own TikTok account. It's already amassed 15,000 followers, which seems quite low. It's not really that many. But there aren't any posts, I don't think.

34:32
The account is verified by TikTok and Facebook. Facebook. The Facebook is confirmed as legit. And Snapchat has an Instagram page now. And also, yes, Twitter has a. I'm just kidding. What do they say? Keep your friends close and your enemies closer. There you go. There you have it. It's important. It's important. It's going to be interesting to see what they post, though.

35:01
Yeah. Mark Zuckerberg. They're going to be like, isn't going to be anti-TikTok slurs. Like that'd be pretty funny. Or just like the stuff you're crazy and like political stuff, your crazy ant posts, that's just like screenshots of that. Like they want to like get the algorithm all screwed up. That's what it is. I don't know. That'd be hilarious if they were like somehow from the inside, like screw the algorithm. Yeah. They've got Donald Trump like, you know, tweets and like just all like everybody. How do we screw him up? Everybody's getting the opposite of what they want. Like I'm getting all Christina's like cat related stuff.

35:31
It is predominantly cats, yes. I know, I know. It's like a virus for the algorithm. Yeah, it just flips it completely. Right. Smart. Yeah, they're smart guys. They are. Congratulations to them. So again, here's the, I thought this was interesting. Has very little to do with marketing, but Flippy Meat Chippy, Chipotle's new tortilla chip cooking robot arm. Really? They have robot arms. Robots are coming for all the jobs.

36:00
The company that gave you Flippy, the hamburger cooking robot arm, comes Chippy, who does the same for tortilla chips. Miso Robotics today announced it is teamed with fast casual Mexican restaurant, Change or Bolle, to develop a system designed to keep deep fry and seasoned chips. Not too much of a stretch really after Flippy too figured out how to make French fries for White Castle last year.

36:27
It's pretty, pretty easy to do. Right? Just get a robot arm that's dropping chips, raising them, salting them. The other arm. Oh, got a little heavy on the salt there. Yeah. The industrial revolution again. Yeah. Is it? Yeah. Yeah. Machines are taking jobs. They took our jobs. Yeah. That's who really wants to be the chip hooker anyway. You know, no, I would think it'd be more sanitary.

36:50
the robot post covid world, you know, but you don't know what that robot's doing in the metaverse all day. You're right. And I don't and I don't. The robot shows up an hour late, hung over the manager, the manager, you have to be like, look, robot. Yeah, I've already written up twice like I know that you're not a sentient being, but like, and they're like, but I need this job like.

37:12
I have a life on the metaphor. The tortilla maker, like, you know, takes them out to the bar. Just carries the arm. Yeah. The arm is pointed. Just so he can cheers himself. Yeah. He's so hands on. Yeah. Sorry. That's wow. He is. Ouch. That was bad. Read my lips. No. But, uh, Chippy. He's got robot arm kids to feed. Wow, so clever. Who gets, who gets turns taking Chippy out?

37:38
You know, his robot arm wife's going to be pissed. Damn. And I got to clean, I got to clean chippy again. Yeah. Instead of having to do the chips, you just had to clean the robot. I think I'd rather do the chips. Right. Yeah. This guy's taking your job. Took our jobs. Jack in the box enlists extra large billboard to melt McDonald's ice cream credibility. Oh boy. Citizens of the city of angels wishing to cool off with a refreshing ice cream and milkshake are being.

38:08
urge not to get mcshamed by choosing a McDonald's McFlurry over a limited edition Oreo cookie mint shake from Jack in the Box. This is funny. So Jack in the Box is like completely going at McDonald's. They did this billboard and they also bought

38:23
I forget the name of the website, but you'll understand where I'm going with this. You know, what's what's always the issue when you want an ice cream McDonald's broken machines broken. There's a website that literally keeps up to date with the exactly the number of machines that are broken in the United States. You plug in your zip code, you go there and Jack in the Box either bought or sponsored the entire website, took it a whole takeover. So it's like about.

38:48
How all the ice cream machines are broken. That's so good. They just say they're all broken no matter where you go. It's like, no. They can't. Broken. I did put the ones up in Greenville and it was like half of them were down.

39:01
And like supposedly it has like a like a four hour update window. Like I don't know who keeps up with this shit. Now they're selling ads and they're monetizing. So I used to pay a kid to call around to the, you know, all of them. You're like, hey, I'm coming by with my grandmother to get a McFlurry and yeah. And the person answered the phone is like, fuck you. The fuck is your refrigerator running? Yeah. Is your ice cream machine running? There was a whole whole shenanigans around that as well, because supposedly the

39:31
Defective on purpose. I think we talked so only they could work on the only them they can work. They have the software for it genius Absolutely, and also probably illegal and possibly it could be problematic. What are you gonna do? Yeah, not get ice cream every Donald's but kudos to Jack in the Box. I like this play I don't think I get you know, really Donald's anyways, right?

39:52
Do you? No, you kids maybe. Not with all the yogurt places and stuff like that. Yeah. Yeah. Right. Seems like it's time has passed. I can get a soft serve or or I'm going to get like, you know, some cookie cookie dough on top of there. And get into some I like to get ice cream with my cookie dough. If you're going to fuck with ice cream, fuck with ice cream. Yeah. Yeah. Yeah. No. Yeah. No little soft serve code. I had to like cut those out because we go like with the kids and stuff. I'm like, I'm just going to get the small cup and I'm like, yeah, all right. Gummy worms falling off of it. I'll let Nicole take them now.

40:22
me away from that. Yeah. You know your limits. Unlimited access to rishi cups and cookie dough. I'm like I'd put like the tiniest bit of like ice cream and I don't give a fuck about the ice cream. You just call the toppings. Give me the toppings. You're just eating really expensive candy. So seven dollars a pound. Yeah. Probably way more than that. Probably more. Yeah, twenty seven dollars a pound. Yikes. I'm gonna go get some frozen yogurt after this I think. Yeah. Sounds really good. Yeah. Sounds good. Yeah. Have a hankering.

40:50
Any final words, peeps? No. I don't know, my final word is yogurt. Yogurt. I did see a promo for Up and Coming, the series. We got a little highlight clip. I have not seen that. I didn't see it, have I? I know, it's a little secret. Even though you were in it, I get to see it first. Well, you know. Yeah.

41:16
That's how the world works. The world works. I will say that Joey and I filmed a male Karens on Saturday. So that should be coming out next week. It's really funny. I've actually got some clips from it. We did a little Women's History Month salute. I think everyone's going to really enjoy. Sure, so I'll just leave it at that. The rest of it's probably not appropriate for the Radcast. Working everyone...

41:44
Keep up with those videos, Joe. You can find them on my Instagram, which is at Joe Jolene, which is a dumb name, but it's too late for that. Joey Thompson comedy, Joey Thompson comedy on Tick Tock. Notice how he keeps it in his name. Yeah. It's smart by him. Yeah. And then I am jh underscore comedy on Tick Tock, which, you know, I got myself up to about 7,500 followers there, so that's good. Congratulations. Thank you. Slow applause. You fucking.

42:12
Hurry that clap up. Speed that clap up. Yeah, but you may be only that many followers, but you got like hundreds of thousands of views. Oh, yeah, yeah, yeah. Lots of impressions, friend. I send you your videos to my friends all the time. So it's about reaching frequency. You better. I think you're very funny. You better. I appreciate that. You're welcome. Being genuine, I'm not even messing with you. Your TikTok is there too. Yeah, it is. I have one video of my comedy. Which is actually funny. It actually is a funny video she has on there. What's your TikTok handle, Christina? At ChristinaRosiasi.

42:38
which is what I am on Instagram as well. Hey guys, do yourself a favor, go watch these guys. They're funny. That's why they're here. We try, you know? More importantly of the cat one though. Yeah, follow the Marvelous Mr. Marshall. Sponsored by the Radcast. So much more important. Yeah. Cool, well you know where to find us? Theradcast.com. Search for cats. You'll find Mr. Marvelous. Cool cats. K with a K. All this stuff. Hey, go support Branded Bills. Brandedbills.com, all your custom gear.

43:08
Badass hats like this, USA. Don't forget where you live. Still waiting for ours. Everyone in America at least. Still waiting for our Radcast gear. I know, it's coming. Two weeks for certain ones, five weeks for others, and you'll see them here first on the show. And we'll send you, we'll do a contest. We'll do something, give them away. You can buy them on Twitter. Yes. Hey. Ding. Very good. Go support Braina Bills, we support them. Radcast 20, 20% off.

43:37
all your merchandise, tell them we sent ya. You know where to find us. I'm at Ryan Alford on all the platforms. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.