00:00
There's a lot of money being thrown around at this stuff. That's all I know. Oh God. And I do believe in the backbone of it, but the scarcity driven.

00:10
Terrible art is yes But I'm interested in how they blend the physical and digital as they say sure Here's what I can't figure out with a lot of this stuff Are people interested in it because they're interested in it are they interested in it because it's the talk of all the news

00:35
You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, March 25th, 2022, somewhere in outer space. Also known as the Radcast Studios for our weekly marketing and advertising news. Christina Yasi, Joe Hamric. Excellent. Don't even need any help anymore. Nailed them both, too. Yeah. Wow.

01:05
What's up? Here we are. Yeah, it is another world in this studio. Kind of is soundproof. It is every guy walk in. I'm like, oh, yeah, in this part of my life, we're like in a human zoo. People are walking by like a goldfish. I feel like you could blast off, though, at any time like.

01:22
Oh, you feel like you could blast off at the time maybe? With the energy drinks? Yeah, maybe not today. I'm just trying to get over my... Trying to not blast off. Yeah. Hey, hey, hey, early. Early and often. There we go. Wow. How everyone had a good week? Yeah. Christina? I have. What's the most exciting thing on Christina's radar? Come on. Anything exciting? I start rehearsals for my next show. Next... on Tuesday. Comedy?

01:50
No, it's a soccer drama. An inaugural soccer team. Soc drama. Soc drama, a little soccer drama. A little soccer drama. I dressed like a soccer mom today for the occasion. There you go. Not really. But yeah, it's called The Wolves. It's gonna be at the Warehouse Theater. Nice. It's a nice plug. I like it. Yeah. Did you get your tickets? Yeah, I was waiting on you to get mine for me. I have comps. I will actually go. I will actually go to it. You should. I will actually go. Is it for kids?

02:16
No, no, not at all. I mean, it depends on how you raise your kids. I'm not sure to tell you. I'll leave Joe at home. That's what I'd recommend. Fair enough. That's what I'd recommend. Yeah, I think there's some same sex action maybe going on in there. Oh, really? Never seen. Is this part of your character? No, actually not, sorry to disappoint the fans. Oh, dang it. Well, I'm not going to see it now. Joseph? Yeah, most exciting thing that happened to me. Yeah, the week. Yeah. Well.

02:43
Let's see what stupid thing I have to say here. Yeah, well, you do have some good releases. Let's talk about those. Are you and Joey? Yeah. So we put out another...

02:53
male Karens for Women's History Month. We're in a big situation for us. Big deal there. Yeah, no, Karen's love it. Lil Jon follows us on TikTok. Yes. Girl, that was the voice of Kim Possible, whose name is Christie Romana. Oh, yes. You guys are getting famous. Famous AF shit. A famous AF. Yeah. Hey, I mean, people. What was the rapper again? Lil Jon. Little Jon. I mean, you know, little John didn't just follow anybody.

03:23
I think he only follows like 12 people Hundreds, but he has like 750,000 followers or so. It's a pretty big deal the Yes, it is yeah, so I like said what to see my daughter in Atlanta and every third person came up to was like Oh, bro Like every third person two people came up to one person yeah, no

03:53
daughter. I got a gun. Anyway, so that's my stupid thing. It's good. Now you're not. Yeah, my most my least exciting was yesterday, which was about with food poisoning and I wrestled that thing to the ground. Yeah, right. To the toilet. I think it won. You got a sound effect. I think.

04:17
So long. No fun. But I came out on top and here to here to talk about today. So brave. Other than that, I had a really cool like discussion around Up and Coming with a couple of producers and potential NFT drop. Sure. So and for anyone that doesn't know, Up and Coming is a comedy series that we've filmed the pilot for that Joe and.

04:43
Christina both act in. Excellently. Main characters. Yeah. Mark and Christina. Yep. The only one that doesn't have a real name. So creative. Yep. And I don't know where they came up with Mark. Count yourself lucky, you know? I do every day. Yeah, every day. Count your lucky stars right here. Yeah. So yeah, very interesting discussion. As much as we kind of have fun around here with the NFT stuff.

05:07
there is some real possibilities, especially like holding on to creative control and kind of self monetization and stuff like that. Sure. So, uh, yeah, autonomy and they've got a really huge community. They're really interested in having further discussions around the show, maybe being a centerpiece for the community.

05:28
Does this mean multiple episodes? Yes, it would. So we'll see. Unfortunately for you, the part of Christine is being recapped. Did Sean not tell you about what happened in episode two? If I were to copyright trademark my name, how would that work? Oh, you know. I don't know. You'd have to talk to your lawyer. I'm going to have to sell my name back to you? Yeah. We could change it. So if you're out there listening, you want to follow along with the series, Up and Coming.Series on Instagram. You can see all the behind the scenes stuff. We are going to start releasing some unseen.

05:58
footage here shortly so yeah and if you're a network out there and you want to just get on the distribution bandwagon you know where to find us too yeah yeah I'd love to be on peacock what what I don't what huh

06:15
Nick, what'd you say, buddy? Ah! Oh. That was good. Good times. Very good, very good. So that was one of my best things of the week, but. That is very good. I do want people to go follow the series, so hey, if you're listening. If you followed Mr. Dumb Cat last week, you can at least go follow. He's broken 100 followers. I know. Thank you all. It really is. It is.

06:39
Exciting times marvelous. Mr. Marshall Marshall. He's also in up-and-coming. He plays himself as well You were there that day. Yeah The trailer is pretty funny though, I'll have to show it to you after this I think It's pretty good Yes, go check that up-and-coming dot series. We had a good week on the rad cast Jason Pfeiffer

07:07
was on Tuesday, if you haven't gone and checked that out, the Mr. Change, Champion of Change. And it's like, hmm, makes your mind go wood. But he's the editor in chief at Entrepreneur Magazine, so he can call himself whatever the hell he wants to. He can. But he's actually a really cool dude. He did a really nice video review for, it's coming on the show. He's been posting the content and.

07:31
It's been good. Everything you want in a guest. I know, exactly. We do all this content for people, and it shows you, it's less that they don't, I really don't believe that they're choosing not to use it because they're not proud of it or they don't like it. Sure. That's how little people kind of understand social media. Oh, I could post this, and it helps promote the show, which helps promote me. It's like, so. Right, it all. If you're a guest on the show, promote the show. That's how it works. Christina. You know?

08:00
Hey, exactly. You too. Well, I mean, I don't, the cat probably he's got a hundred followers. Yeah. I should, I'll make famous by the Radcast. Yeah. There you go. Could he be the official mascot of the Radcast? Excellent. We have to ask Nick. Next job. Yeah.

08:19
Take Nick's job. Yeah. He wouldn't be very good with like listening, you know, because he's deaf. Nick can do about a thousand things, so his job's safe. The Heidi Cortez, Tuesday. She claimed a fame, or I'll just say this, she's started several businesses now, very successful businesswoman, very cool. We've become buddies on Instagram. Just...

08:43
you know, liking each other's content like you do. Sure. Social buddies. But she's actually a really cool chick. Started a women's clothing brand she's doing really well with, but.

08:54
Admittedly and we discussed this on the show her claim to fame came with the Howard Stern show like 15 17 years ago sure She did bedtime stories on Howard Stern show so let your mind go there sure She wasn't part of the whack pack was she I don't think it was We had Beetlejuice and all those other guys yeah Probably elevated a little bit above that yeah, I think she was she was on the she's on for like six months I think and then it kind of dwindled

09:24
or whatever, but she would come on and like to put like his listeners to sleep or something like bedtime stories. Okay. Wow. So anyway. Make that an NFT. Yeah. But look, I gave her credit for, you know, back in the day before all social media and stuff is as big as it is now leveraging that attention into future opportunities, which she did. So you need to check that out. Heidi Cortez.

09:49
next Tuesday on the Radcast. And just a little show note on the Radcast. Next week, we talked about last week, we had the host of The Bachelor, Jesse Palmer, was recorded last week. His show will be coming out in three weeks. Next week, Torek El Moussa from Flip or Flop, any of you house flipping shows. I actually know who that is. I do too. Wow. Torek will be on, we're recording.

10:14
Wednesday. That's exciting. That's the first time I've ever heard that name said out loud. Yeah. Right, not to see it. I don't know how to say it. Totally. That's not how I would have said it, but I would have been wrong. Yes, Torik, cool guy. And we've been texting back and forth about show notes and he's gonna give us all your house flipping knowledge. As well as all the dirt around flip or flop, I'm sure. It's just going off the air, finally. Yeah, cause they...

10:42
Not doing well. Oh yeah. Yeah. That's right. Yes. But they divorced, but they've, they did three seasons after the divorce. They've actually stayed very amicable, but I think maybe it's just run its course. He's doing a couple of other shows too. Yeah. I think I read something about maybe they're like the last couple of shows. Like they weren't really very happy with each other or something like that. Which maybe that's starting to shine through. It makes perfect sense. But I'm going to get his perspective on personal branding and how the shows impacted him. And then he's got some business ventures that our listeners might want to hear about to make some investment opportunities. Okay.

11:12
Exciting. Torek El Moussa coming in the coming weeks. We got an exciting lineup. I got some other names I can't mention just yet. We're talking A-list, A-list stars, people. A-list stars. Can we guess? You can guess if you like. Michael Jordan. Maybe. Okay. Maybe. Miley Cyrus. Oh. I'd like to talk to Miley. I would too. That'd be fun. Yeah. I might can make that happen. We'll see. I'll have Marshall slide into her DMs. Yeah.

11:37
Yeah, exactly. Slide into the DMs. I haven't heard that in a while. I like that. I'm gonna give you one of those.

11:44
Uh, yes. As always, the official merchandise sponsor of the show, branded bills. I'm wearing their hat today with our American or excuse me, my South Carolina flag, uh, proudly displayed. I think that's, is that so hybrid? I can't see myself in the shape of South Carolina. I, that's why I got very creative. Yes. Hybrid. Uh, our red cast hats should be here in about two weeks and they're going to be bad ass, we're going to do some giveaways, but.

12:13
You need to go check out Branded Bill's custom, anything you want, hoodies, sweatshirts, t-shirts, hats, high quality, whichever side my logo is on, the Branded Bill's logo on every one of them.

12:26
It's not one of those logos you don't want. It's kind of like one of those fashionable signs, I feel like. You know, hey, high fashion. Will they put swear words on stuff? I think they'll do anything you want, yeah. Custom. What do you think in there, Joseph? Don't worry about it. Yeah. Radical AF. Christina Rose Yasi merch that I'm going to have made. Cry. Right. Yes. Right.

12:49
Get 20% off Radcast 20 is the code Radcast 20. You can also go to our website where you can click on the logo under our sponsors. It actually fills in the discount for you immediately. So I'm going to have to do it. Everything. I mean, how easy can it get? Right. Branded bills, branded bills dot com, official merchandise sponsor of the Radcast. Going to be doing some promo. You're going to see it on my social, especially when the hats get here. So look out for that. The designs are cool with that.

13:19
It's time for another absurd holiday. There's no shortage of dumb things to celebrate Yes, everyone's favorite segment they're unmoved in that we have one two three four days today to talk about We're ahead of the game as always Friday Saturday Sunday and Monday March 25th today is a light day

13:46
This is the fewest amount of social holidays in one day that I've seen. National puppy day was this week. We kind of missed that. It kind of fell in the gap, you know, but today is national lobster new bird day. I've been waiting all year. I do like some lobster new bird. I would never pick. Same bills had it. Yeah. I don't really remember what's in it though. Lobster and cream sauce. Sauce. Right. What's the difference between that and lobster Thermidor? Uh, yeah.

14:11
Better just have two of those. The name? Yeah, sure. Newberg. Sure. Thermador. I don't know. I don't know. But Lobster Newberg Day. It seems a little it's like the second second week of spring or first week of spring. It feels like a wintery wintery dish.

14:30
I guess if you're up in Boston, it's still 20 degrees or something. Yeah, I'm going to write a letter to somebody on that one. And today, you know, I'm going to say this and I haven't read any of these books and I know how popular they are and I'm probably going to get some looks. Toy can read it. Oh, yeah. It's misspelled on my here. Lord of the Rings. Yes, I didn't read any of the Lord of the Rings books.

14:52
Also I have seen one or two of the movies, but I don't know I didn't get into that shit It's like and I'm not like that guy's like, oh, I've never seen it. I've just never yeah, I've heard of it Or our token Toyans

15:22
Got it. He was best friends with CS Lewis. Fun fact. Oh. Ah! A little bit of a.

15:28
Religion mixed in with some wizardry. Yeah, I know. I didn't get into all that stuff. Yeah, it's tough. Yeah. It's tough. I never saw you in the Matrix movies either. I've never seen those. I did like those. I'm good on that. I did like those, but I'm not going to hold it over anyone. March 26th, Saturday, like other people I know. March 26th. That was good. Earth Hour on Saturday. What? Is that how you say Earth Hour Day? It's just Earth Hour. What does that mean?

15:58
What part of the which hour you it's got to be like a Earth Day thing right, but it's not Earth Day. It's Earth Hour Yeah, I don't know they don't tell you what hour it's gonna be tough to do that one. Yeah Tricky guess what? This is my favorite day of the year sure March 26 make up your own holiday day Okay, go Joe day. Well, oh you're coming spoiler alert. I'm gonna make it Riano day Ryan day

16:25
with Rihanna and Ryan Day? That was my Spanish name with Miss Barnaby, and remember her from Eastside? I do actually. And she called me Rihanna. Okay. How about Riannon, like a Fleetwood Mac song? That was just my Spanish name for her. Rihanna was Ryan, and even though it doesn't technically translate, I don't think, but. I don't know, I've never heard that before in my entire life, so.

16:49
I don't know. I can't believe I remember her name. Would you remember her name? I never had her. Let's see if I can think of a teacher. Miss. OK, I know this one. This is a little bit of a story because Andy and my brother and I were in the mall and we may have been slightly intoxicated in a certain way. And Miss Bradbury or Dunlap, because she got divorced. We called her Miss Bradbury slash Dunlap walked up and Andy and I like.

17:15
dove into clothing and just left my brother standing there like an asshole. It was just like, what's going on guys? It was great. Good. Did not want to have that discussion. Did you? This was Brad Berry slash Dunlaps out there. Yeah. Thanks for teaching me how to type. Thank you. Thank you for that. So make up your own holiday day. Anything you want folks on Saturday. I'm going to make it another father's day. Maybe. Ooh, Radcast day. Ooh. Okay. Well.

17:41
That's the obvious one. Yes. All right. Radcast day, March 26th. Nick, write that down. Make some calls. Also, it's National Nougat Day. Ugh, I love nougat. Of course it is. Nougat. Yeah. Naga Nougat. It's a fun word to say. It is. It is a fun word to say. It's kind of funny. It's.

17:59
It doesn't look like you say it on the page like anything else. But as we could tell, I didn't do so well in reading. Some of my flaws come out on the show with, uh, sometimes only one of, you know, a thousand you're doing fine. You're doing fine. National spinache day. I mean, spinach. Okay. I tell some people say it like that though. Do they not? I don't know. Spinach. Probably. Yeah. Okay.

18:25
There you go. Okay. Yeah, sure. Well, I'm not going to eat any spinach. That's tomorrow. Saturday. National Spinach Spinach Day. You got your head now. Spinach Day. Yes. Hey, I like this day. I've got my Nikes on today. Sure. Air Jordan ones, by the way. Nike Air Max Day Saturday. That's very, very corporate holiday. Uh huh. Yeah.

18:50
They made up their holiday day. What do you got? I'm wearing on clouds. Oh, I don't know what that is It's a wear a hat day on Saturday

19:12
You're ahead of the game. We are. So on Saturday, instead of wearing a hat, we're gonna make it branded bills wear a hat day. We love our sponsors here. And so wear a hat day, go on brandedbills.com, use Radcast 20, get you a new hat.

19:26
Get a new hat. You have no shoes. Why are you even thinking about it? It's half season. Take care of your skin. Don't think about it, just do it. Just do it. March 27th, Friday, Saturday, Sunday. Sunday is International Whiskey Day. Okay, I thought you were just gonna say whisk. Whiskey Day. That's an easy one to celebrate. Yeah. On a Sunday? I think it's the Lord's Day. Sunday fun day. Whiskey Day. Gonna drink some Jamesons. It's also your day, Joe. I mean, like really your day. National Joe Day.

19:56
Is it happy for you when I didn't look up and was not provided by our?

20:00
notes producer. Is it a coffee thing or is it Joe's like the name? National Joe Day. No, it's your own damn day. What's your fucking name too? Yeah, that's true. My first name is Joseph. Yeah, but I don't go by it every day. I know you don't. But you still deserve it. I do. I'm going to celebrate myself with national makeup, my own holiday. I'm going to be Father's Day again and on the National Joe Day. And you can celebrate with whiskey. Yes. This is whiskey day. This is working out great. On World Theater Day.

20:30
if I'm not mistaken. Yes it is National Theatre Day on the 27th Sunday. What are you gonna do to celebrate? I'm gonna act like I care. I'm going to see anything goes at the movie theater. Sutton Foster.

20:50
It's a recording. Oh, sounds fun. It's the most theater nerd thing with a group of my theater friends. Read my lips. No. Yeah, I'm very excited. I bought tickets a month ago. It's at the movie theater, but it's... It's at Hollywood 20. It's a recording of Sutton Foster when she did it on Broadway.

21:11
Show just went off the cliff. The, if you're watching like the meter, the drop off, it just happened right there. National Spanish Paella Day. Oh, getting onto hotter topics. Oh, okay. Thank you. All right. Oh, I like some Spanish paella. I like it. Is there another kind of paella? I don't know. Probably not, right? No. It's purely Spanish. I think there's Greek.

21:37
I think there is. They call it something different. National Italian Pizza Day. I'm kidding. Sounds like you're serious? No. OK. National Scribble Day. Sunday. You sure it doesn't say Scribble? AKA Scribble. No, there's no way there. International Scribble Day. There's like three AKAs. National Scribble Day, AKA Scribble Day. International Scribble Day. Well, all right. They could have just said International Scribble Day and covered all that. It's good. What's the difference between scribbling and doodling?

22:06
The same scribbling, I feel like is more words than pictures. That's kind of where I was going to go, but I didn't want to be made fun of. Well, when you're right, people don't make fun of you. OK, the Joe Hammer story. Hallelujah. Monday, National Black Forest Cake Day.

22:28
Yeah, pins and needles. Yeah. Yeah. I do like Black Force K. I like it, too. I like this day. But something on a stick day. Oh, OK. The food stuffs. They know it doesn't specify anything. So something on the spirit. Yeah. Respect your cat day. Hell, yeah. On Monday. Easy for you. Marvelous Mr. Marshall. We'll respect him on Monday. There you go. And only on Monday. Just Monday. Yeah.

22:58
And finally on Monday is National Weed Appreciation Day. There you go. I could appreciate that. Smoke them if you got them. Yeah. Nick? All right. I see. Nick doesn't like to share. Read my lips. No. So are people okay to come in high to work on Monday? Oh yeah, of course. Okay. Yeah, sure. If they're appreciative. Yeah. Only if they are. Fair enough.

23:23
I'm pretty sure most of them do anyway. I really don't want to curb the creative juices. Right. Yes. So there you have it. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A Redcast social media holiday segment. Yeah. Everyone loves it. Everyone. We...

23:51
We love it so much we can't even wait to get into Trends in the Metaverse

24:01
Yes. Did you clean that up? Yeah, I did. Did you? It wasn't as much like it didn't like split in the end. Yeah. Yes. All right. Trends as or otherwise known as news. Sure. That was news. Exciting. There's like seven articles. It's growing on just the metaverse. A lot. Everything that's talked about. So is anyone familiar with the Bored Ape Yacht Club?

24:25
the NFTs around the four dates. Not until I got the show notes. I have heard of that. Well, they raised $450 million to build an NFT metaverse. 450. The owner of three of the biggest NFT brands on the market has raised $450 million in funding at a $4 billion valuation, the company announced today.

24:49
And I got, yeah, you raise the money and then you say it's worth 4 billion. I like that approach. Yeah. The team behind, behind board, a club plans to use the money to build a meta media empire around NFT, starting with games and its own metaverse project. Teams describes it's metaverse project called other side, other side. Not bad as a.

25:12
I can't read that as a way to connect to the broader other metaverses. We're just going to call it that. All right. They hope to create an inter-polarable world. Hey, I got it out. I don't know what that means. That is gamified and completely decentralized. It means you can just go from anywhere. We think the real ready player one experience will be player run. Okay. I think there's a ready player to movie coming out by the way. I don't know if there's any kind of.

25:41
and probably sinking, sinking of stuff. There's a lot of money being thrown around at this stuff. That's all I know. Oh God. And I do believe, again, I believe in the backbone of it, but the scarcity driven terrible art is just a no for me dog. But the technology of protecting your own creative assets and being on the blockchain, sign me up for. Sure, yeah. I'm.

26:11
I don't know. I wanted to say I'm never going to buy an NFT, but I can't say that for sure. Right, right. You definitely already have one in your metal wallet. But comes a thing. I have... No, I do not. I wouldn't know where to buy it, how to buy it. I guess you use cryptocurrency. Yeah. Mm-hmm. My guess. You do. Ether. Ether? In your metal wallet. Get some ether and... Yeah. Put it over your face. You go buy NFTs. That's why they're so popular. That's why. Because you were ethered up. You were high. Yes.

26:39
You know board eight clubs and 450 million dollars raised I can't knock them because it's a lot of fucking money, but it's like, you know, good grief We'll see where it all goes people

26:50
If you're an everyday brand, I think you need to watch and learn, but don't waste a lot of money just yet. Fashion takes center stage in the metaverse at Decentraland's Metaverse Fashion Week. Oh boy. Fashion Week. We had Fashion Week here in Greenville here recently. It's coming up. The metaverse, not me knowing how to go to Greenville anymore. Just make it in the metaverse. Yeah. You can, you know. You don't have to even look at all the fashions that Greenville has to offer. Oh, you know it. With Dillard's.

27:17
So featuring AI and robots, luxury wearables, physical goods, and immersive experience, more than 70 participating brands, artists, and designers are coming together to be part of metaverse. 2022 metaverse fashion week, a milestone event in the global fashion industry. I need to help them with writing some of these press releases. Today, the intersection of fashion and technology has birthed a new revolution. Wow.

27:45
We're birthing revolutions around here. Which blurs lines between physical and digital lives. Fashion is not only centered, entered the metaverse, but it has also established itself as one of the pillars, pillars of the ecosystem. There you go. Well, words, a lot of words. Fashion week. Look, my kids get in Nike land and like put on tennis shoes, all this stuff. Okay. It's there. Yeah. But.

28:13
How do you translate the, I don't know how, like think about that for a second. You get in there and you're in fashion week and you're seeing stuff that's digitalized. And I guess if you wanna buy some digital goods for your avatar or something, okay. But I'm interested in how they blend the physical and digital as they say. Sure. Like. I think a lot of the clothing you see at a fashion week or like kind of your more haute couture pieces are so impractical. It's just as impractical as it would be for an avatar, but your avatar is actually gonna wear it. So I think it's actually really cool.

28:43
So you'd spend a thousand dollars on a Gucci purse for your avatar? If it was a purse, I'd probably buy it for myself. But if it was like an insane gown that I have no event to, you know, to wear it to, I don't mean physical and the metaverse version. I mean, like, look, if I had a thousand dollars is a lot I would do with it. But if I could throw it around, why not? You know? So you're saying that I get what you're saying. You have like

29:06
chains on them and shit and like the dresses are like so right if it's so impractical and I don't need a lifestyle where I'm going to the Met Gala why wouldn't I just buy it for an avatar. it's there's a lot of moving parts in this. yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah

29:35
Here's what I can't figure out with a lot of this stuff Are people interested in it because they're interested in it? Are they interested in it because it's the talk of all the news? That's how I feel about woke ism sometimes, but you know what I'm saying And I mean that sound that sounds deep or not deep, but it's like

29:53
Is it just the hype cycle? Is it a trend or not? So I'm like, I'm into this because everybody else is into it and all my friends care. And at the end of the day, maybe it doesn't matter because attention is attention. But is it because people are truly wanting to dive in to the digital space? And I know the kids are, and I know that my kids care about it. So again, I get that side of it, but it's like, does a 28 year old fashion model really care about it or does she only care about it because everyone else seemingly caring about it? I don't know.

30:22
So here's a question. Does it turn into like late 80s and 90s baseball cards to where it's just so watered down that nobody gives a shit anymore? Yeah, I don't know. You know what I mean? Ask the question. There's NFT for fucking every, I told you I went to that Hornets game and they were like, 20 NFTs for sale at halftime. Like, for what? Right. For that game. Why would you buy that? Right.

30:45
I don't know. I guess a lot of people said why 20 years ago when I'd buy baseball cards or probably 30 years ago now, like, why are you buying baseball cards? Right. Right. I don't know. Yeah. I'm just a dumb kid. That's why. Exactly. Estee Lauder is diving into the metaverse with free NFTs.

31:02
There you go, that's what I was talking about. Yep. Entering the metaverse through the front door. Not the back door. How many doors is the metaverse? There's a lot of doors to get into the metaverse. I might want to check this press release. Yeah, you may. Oh, they're busting right through the front door and just announcing themselves. Avoiding the back door for now. Well, it's a cleaner approach. As exclusive partner

31:32
The very first metaverse fashion week, see they're in the fashion week, the Cosmetic Giants will unveil its first NFT inspired by one of its iconic products, the brand's Advanced Night Repair Serum. Oh! It's a good product. Is it? It is. It's very expensive. And your avatar really needs it. Absolutely. Circles around your ass. But that's what I mean, this is what's interesting. Estee Lauder has kind of become like an

31:57
older, more mature woman's brand. And so I think it's just fascinating that they're like, oh, to stay hip will have NFT skin care. Is it like an older ladies? It's typically, it's yeah, more mature. Yeah, it's definitely, like I think of it as something that my, like my grandmother wore Estee Lauder, wears Estee Lauder. Okay. I think what the brands are trying to do.

32:21
though it's not clear in some of these articles. Sure. Is Bridge. It could be your reading possibly. Yeah. Hey, it's okay. Well if you call me a little bit. It's okay. You know. I took a reading, I had a reading interventionist I think. I was. Maybe. Yeah. And then I married one. Nicole was one when I married her. I was reading interventions I think. Do you wanna.

32:43
to talk with her. Yeah, I did. I was like, this is everything I wish my first readers was. But the, train of thought here, bridging the gap with physical and digital, I think you go into there and you get NFTs and there's probably some real world applicable, like get the product. Cause a lot of these NFTs are kind of like the digital token, like for your access to a physical good.

33:10
Almost like a digital coupon in a way. I'm simplifying it. And someone's listening, it's going, oh, that's not how it works, man. Dude, that's not how the technology works, bro. Yeah, I know how it works, but I'm simplifying it from for those of us who read token. I know how it works, too. I just don't want to talk. I don't want to say anything until you say it. Yeah, but.

33:32
Cause like a lot of these car manufacturers are doing like these really rare releases where they only produce like a hundred cars or something. And they're doing NFTs as like a digital key. But in actuality, it's just kind of like your record that you get to buy it. It's your digital record. It's a key, but it's just a funky way of like saying almost like your title. Cause I can see a world where.

33:55
House titles, car titles, all of the important legal documents might live, not necessarily as NFTs, but on the blockchain, the record of that. Yeah. That's a lot cleaner and a lot, and you're the only one that owns it. Because right now, think about how fucking messy it is getting house titles to work done. Like all this stuff, there are all these paper records and back in these drawers and like... Yeah, car titles and all that shit. Yeah. It's surprising that they haven't, someone hasn't done that already, right? It's coming. It's coming. I think we should do it.

34:23
All right, well, Nick, write that down. Yeah, we got it. Qualcomm, Qualcomm, bets on the Metaverse with a new $100 million investment fund. Every one of these is hundreds of millions, that's the thing. They've set up $100 million to invest in virtual and augmented reality technologies in a bid to help jumpstart the Metaverse. The wireless technology firm announced this initiative called the Snapdragon Metaverse Fund.

34:52
Here's other funds. Example is the $100 Qualcomm Ventures Artificial Intelligence Fund created in 2018. In other words, they're helping people grow the metaverse with lots of money. So happy for them. Yeah. We need to get in on that fund, you know? Yeah, I'm in. Yeah, fun. Get in on that fund. With parentheses. Yes. Qualcomm is, what do they make now? Chips.

35:22
Chips. Yeah, like chips that go in computers. Sure, I didn't think of chips. They're partnered with Pringles. Yeah. And Lay's. Free Chos. And they stack them together, you know. Yeah. Pizza. Sour cream and onion. I just feel I feel like for some reason, maybe I'm confusing Qualcomm with something else. I feel like it's an older technology company. Am I confusing with something else? Koalas. They've been around for a while. Fuck, it is Koalas. It is.

35:51
Cause Kuala has been around forever. Damn it. There's so much money in this. The, uh, no, I like this. A secret Sessh LA is launching a cannabis powered NFT collection. Smoke them if you got them. What do you, how does that work? Cannabis powered. So here it is. California's original license private cannabis event producer is excited to announce.

36:15
the launch of the secret sesh secret sesh. Get in on that sesh NFT project in Metaverse Community. Project gives holders digital and real world utility. Back to what we were talking about. And we'll be debuting 2,500 unique roles for the NFTs across platforms. Roles like? Yeah, roll them up. Roll them up? Yeah. Does it say R-O-L-L or R-O-L-E?

36:42
Uh, R O L E. That would've been a good pun. It would have been a great pun. Right? Missed an opportunity there. Yes. So they've partnered with cannabis brands and retailers across the country to offer special discounts to owners of these NFTs. So you own the NFT, you get a discount on all your weed, your weeds. Yeah. National weed day on Sunday. So I own a coming together, a weed stock. You do? Yeah. I did a shit.

37:08
The bed's so hard, so fucking bad. Like, yeah, I think it's worth a fifth of what it was worth when I bought it. So. Cool. Name of the game. Thanks, Canopy Growth. Yeah, right. You still own it? Yeah, what am I gonna do with it now? It's fucking useless. Is it zero? No. Like 10 cents or something? No, it's still at like six bucks. Okay. But I bought it at like 33. Ooh. Yikes. So, and it went up.

37:36
for like a week it went like way up and I was like oh shit and then the next day yeah yeah is that Marshall? Yeah. Excellent. Another brand in our moving off the metaverse notes somehow tells me I think we'll come back around to it but uh the larger news categories. Sure. Why Pusha T and Arby's tips the scale with a diss track against McDonald's Filet-O-Fish?

38:01
This kept me up at night. Yes. Are you okay? Yeah, I'm okay. Okay. You look terrible. Yeah. On Monday, the rapper released a biting rap titled spicy fish dis. Ooh, like spicy fish. It takes aim at McDonald's fish.

38:27
Oh, filet fish fish fish fish or filet. The track is part of a long standing partnership with Arby's time for release of the brand Spicy Fish Sandwich limited time offer. That's perfect for you today. You should go get one right now. Yeah, it's really making me feel great. Extra tartar sauce. Oh, thank you. But now I have been poisoning by association. Yeah. Osmosis. Yes. The it's no point now.

38:57
I don't like filet-o-fish anyway. It's all right. I mean, I don't know why you would necessarily order it unless you were Catholic on a Friday or whatever it is. Sure, sure, sure. Right? Yeah, for lunch. But when you're on top, you know, you get, you get, look, this is the second week in a row, last week it was the ice cream and Jack in the box. Yeah. Now Arby's has got rappers dissing on McDonald's filet-o-fish. Hey.

39:20
It's free marketing for them. Who are they going to get to, to, to clap back as the teens say? I don't think McDonald's normally does. I don't think so. McDonald's takes the high road as the leader category leader. As the most successful festival chain. They sell more happy meals than any of these other companies sell total. It's probably cause you can eat five meals McDonald's for the price of one meal at Arby's. Yeah. It's a whole different value equation. Yeah.

39:45
I was just going to say that shit is expensive, but yes, you're correct. Also, thanks, Arby's Mike's Hard Lemonade. They've got the meat. So that ad that article is brought to you by Adweekadweek.com. Go check them out. This comes to us from Marketing Dive. Pepsi enlist silent TikTok star. Silent TikTok star. Interesting. I didn't know such things as this. Kaby Lame.

40:09
Yeah, I don't know how to say that. To pour into new nitro cola. Have you all seen that new nitro cola? Yeah. Should we start getting some of these products in here? I know. They need to get on it. Yeah. Nitro cola? Write that down. Fish sandwich? Get some samples. Pepsi frequently enlists Hollywood talent for ad campaigns that aim to create a stronger cultural connection with consumers. With a smoother way to soda, the beverage marketer's sights turn.

40:38
instead towards the content creator space and particularly TikTok. Mm-hmm, smart. That's the guy that like does that shit. Reacts, yeah, yeah, yeah. Is it completely silent? No music, no nothing? I don't remember. He stitches mostly. So like if there's sound on the stitch that he's doing. Like he started, like somebody would do like a life hack whether it was stupid or whatever, and he would do it like the easy way and just be like, I have no idea how to pronounce that guy's name, by the way. No, me either. Lame.

41:07
KB looks like he's from K H A B Y somewhere in Africa. Yeah. So that can be pronounced in multiple ways. I would think lame is the fastest growing global account on Tik TOK, according to Pepsi and the most followed male creator on the platform. That's impressive. I want to whatever out Addison Ray or whatever. Maybe he's the most followed or yes. Says, uh,

41:34
His focus on mocking life hacks or how to videos that he deems counter intuitive. Nailed it. They should probably have a pronunciation on there. It'd be nice. I don't know. Thanks a lot. Yep. But Hey, in all seriousness, TikTok's blowing up. I, uh, give Pepsi a credit for, uh, being on there and turning away from just the everyday stars and turning towards.

42:01
TikTok influencers. Yeah. So I don't know how the hell nitro cola is gonna be. I'm kind of curious to taste it a little bit. Nitro coffee is really good. Yeah, I was just saying, nitro cold brew is pretty good. Yeah. Nitro cola. Lots of smoothness. Just in time for summer. It's gonna taste like a big fizz in your mouth. You know. I would, maybe the opposite? I don't know. I know a lot of beer, like beer, some beers when you run them on tap, they have to have nitrogen too, like Guinness and stuff.

42:31
Coors light, com's March madness stress with beer flavored lollipops. Oh, finally. That sounds really gross. The sale of beer spikes, approximately 19% during the college basketball tournament, it suggests brands like Coors light can capitalize on the uptick around March madness.

42:53
90% of fans plan on visiting or consider visiting a bar or restaurant to catch a game this month. So they're launching beer flavored. Why though? Just the flavor. There's no alcohol. I didn't say missing a pretty important part of the beer. Right. Like, and I don't get it. Right. It's also refreshing. Like part of why you want a beer is cause it's

43:15
You know, I wonder if sugar in it or if it's just like like sugar and then the beer flavor Oh, I mean this beer tastes that great that we need lollipops To some people maybe You know, there's a fully non carb beer now. Did you did we talk about this bud light next? Yeah Zero carbs. I drank it you switch from ultra. Yeah full switch from ultra 98 percent

43:41
That's kind of a big deal. Because you're on that ultra train. The ultra still like 2.8 carbs per beer. Yeah. I'm having like a big Saturday. That's 35, 40 carbs versus none. Zero. Vodka soda water does this. I'll do that too. But that can get sideways quick.

44:00
That is, I have noticed that yes. In the sun. On vacation for lunch. You don't want to have, you want to go and start with some beers. We'll start the Vodka's later on. Yeah. A little later on in the year. That's a good, good approach. Drinking those all day in the sun. Sideways is definitely the right word for it. Feels great.

44:18
like the first couple of hours. Yeah. And then for a lot of goals around and you're like, like, I don't know. Or the opposite is making a total ass of yourself. Yeah. Get loud like you're being loud for no reason. I love you. This is the greatest trip ever. Best day of my life. Best day of my life. I love this saying. Yeah. I'm going to get a pizza. Who ordered the pizza?

44:48
Oh, yes. Oh, Jesus. You can now make GIFs on Twitter's iOS app. Sure. You've been waiting for this. Exciting. If you ever wanted to make a GIF or GIF, depending on how you pronounce it. Well, we've had this conversation before. From our iOS camera while using the Twitter app, today's your lucky day. Just today. Twitter announced that now we can do just that. You can pose a new tweet on iOS, click the camera button, then you can have the option to choose between a photo, a video, or an animated GIF GIF.

45:17
Just different. Gift you. I think that's a change to that. Sure. So, have you been waiting for this feature? Honestly, like, this is the best day of my life. Best day of my life. How many Vicosos have you had? Eight. Yes, it's a minimum to come on the show. What time is it? It's like 8.30 in the morning. It's a little weird. We recorded this at 8.30 in the morning. On time. An official NFL game is coming to the MetaQuest and PSVR.

45:46
Stepping into virtual reality with the announcement of a new official VR game Really NFL. Yep Simulation gaming title that we released on meta quest and PlayStation VR We had to get in there and tackle somebody I guess while you're at your goggles on we have one of those collecting dust At my house, so maybe that'll is it like a Facebook one. It's the

46:08
PS, PlayStation, whatever. P-A-S-V-O. Yeah. No one used it? No. Have you tried it? Yeah. Was it any good? Yeah. There's not a lot of games for it. And my son wanted it for Christmas one year and he wasn't getting anything else big, so he got it and now it just sits there. Like a sad reminder of my lonely existence. Finally today, and I like this one. I did like this.

46:31
Sorry. I did like this. Bumble turns honest DMs into clever print ads. This is clever. I have seen these. Bumble is continuing its efforts to challenge the traditional rules of dating with an all too relatable print campaign. So they're taking DMs that are pretty funny and putting them as print ads, as you can imagine where that goes. Dating apps are a wild world. They really are. We're actually talking to a company that I can't name that's launching a national dating app that...

47:00
Shiff YRD. Yeah. Is that it? That was close. A little starfish tuna. The is actually, I can't name them, but they're where you can tie background checks. And I think we may have talked about this. Yeah, Tinder. You can do STD and background checks like within the platform. It's not Tinder. It's a platform where everything's kind of baked in. Marie Callender. It sounds smart to me, but you know. I'm just throwing out food brands.

47:30
I wish it was chef where do you amazing brought to you by chef there are D Tinder boss Just a bunch of like old dudes with beards and pizza on their face and shit Chef that's I do like Bumble's marketing though. It's pretty clever Yeah, I mean you got it. You got all this conversation going to get all this UGC

47:51
Content out there like freaking use it. It's beautiful. Absolutely lovely. I'll have to check it out I have no idea be like Christina's your DMS are gonna be on that campaign How is bubble different from the girl messages first

48:16
So like men cannot you can't send it if you're a guy you can't send a message until she messages you first and then you Only have to like they have to respond within 24 hours That or what you get electrocuted or something know that you unmatch it'll automatically unmatch you it's really confusing Yeah, it's very confusing All the same people are on all the same apps. Oh, yeah Yeah, yeah

48:39
Small towns. No good. Up and coming. Yeah. Lots of opportunities on Bumble. Lots of opportunities here. Tagline. Any final words? Gentleman, gentlewoman. Chef Boyardee. Liminal. Liminal. Liminal. OK. All right. You just took it literally. Final word. That's what you did last week. OK, fine. Fine. Whatever. Fine, I guess is mine. A four letter F word. Very good. You know where to find us? The Radcast.com. Search for today's

49:08
Content search for Bumble and NFTs. You'll find like 37 articles a week. Chef Boyardee. Hashtag. Chef Boyardee. Go follow Marvelous Mr. Marshall, Joe Jolene on all the platforms and Joe H comedy. J.H. Comedy. J.H. Comedy on TikTok. I don't know, Lil Jon doesn't follow me specifically, but. Not yet. Yes. Not yet. Yet.

49:38
I've only got one verified follower. Real support. Hey, hey, I'm with you. You know where to find us. I'm at Ryan Alford on all the platforms. Up and coming dot series. See these two guys be clips coming this week. Go follow it. It's hilarious. It's going to be fun. We're taking it places folks.

49:59
We'll see you next time on the Radcast.