00:00
Remember, everybody had it. Oh, nice iPhone. Oh, it's an iPod touch. It's an iPod touch. Ha ha. You know, the TV always had 500 cases next to it. Your car has CD cases everywhere. And I would never put the right one back in. Oh yeah, oh yeah. You know, it is like, this seems like a reasonable application. I agree, yeah. You can't simulate Mars in the real world. So you go to the metaverse and you can simulate Mars and simulate the activity based on the data you have.

00:27
practical use. Look at that. The hardest part of ending is starting again.

00:35
You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, the 13th, May 13th of 2022, our weekly marketing and advertising news episode joined by the lovely Christina Yasi. What's up, Christina? Ever present. Ever present, always here. At doula Friday the 13th. Yeah.

01:05
We used to have a sound effect, but you know, it kind of got buried amongst the sound effects. It's probably one of these buttons, I know it's not sure which one it is anymore. Don't want to risk it. No, we won't risk it. But yeah, Friday the 13th. Did you watch the movies growing up? I didn't, no. I can do horror in very limited genres. I love the id movies though. Horror's getting so crappy now. I know. It's like, ugh. Very tropey. Yes, yes, yes.

01:35
Happy Friday the 13th. Yes. Been a good week? Stay safe out there. It has been, it has been, aside from my allergies, but man. Pollinear in South Carolina is quite thick. Woof. Coming on thick. Laying on thick. No, my voice is so much lower this week. Yeah. Because I'm just fighting it. Sniffle city. Oh yeah. So we did have a burial this week by apple.

01:58
Yes, we did. They discontinued the last iPod. The iPod Touch. It's the end of an era. Which is the wish I had at iPhone. Exactly. Everybody had it. Oh, nice iPhone. Oh, it's an iPod Touch. It's an iPod Touch. Oh! When I was... The walk of shame, what you get, like, no, it's not an iPhone. I always wanted, when I was a kid, I wanted my phone and my iPod separate because if I got in trouble, I would only have one taken away and never both. Because that was a common punishment in my household. Hallelujah.

02:25
Give me your iPod. Give me, give me your iPod. Give me your iPod touch. Yeah, for a week. So it's being, I will say this, it's an iconic device. Like if you think about through the years, all the variations, the number of songs, the inability to have Napster put stuff on there, when you start to actually have to buy music, like, you know. Is it limely for the other ones? It's like a positive and negative, you know. When I was in college, Napster and all that just come out like.

02:52
and MP3 players started coming out and it was like the greatest thing ever. And I'll plead ignorance, obviously I'm smart enough now to know that artists were getting ripped off and I don't know why I was ignorant not to kind of get that when I was 19 at first, you're just like, oh we get access to this music. But like after downloading any song you want and throwing it on your iPad, I was like, this is heaven. We had CDs. I was like the first guy to throw away every CD and DVD.

03:22
Faster than any other house as soon as it could be digital. I Nick's nade every physical CD and DVD I was not there. Did you feel better? I felt lighter than you know, the TV always had 500 cases next to it. Yeah, your car has CD cases everywhere Oh, yeah, so that's I still have some CDs in like the iPod It was definitely a game changer in its day. And you know, I thought this was interesting as we

03:52
You know, build up these are not necessarily marketing points, but I hard to ignore 375 million anything Tom Brady who's already hurting for money good looks general success In general is signed a 10-year 375 million dollar contract with Fox Sports to be an analyst when or if he retires, right? He might ever retire. Yeah, doesn't this like make him unretired officially? Yeah, he's completely

04:21
Retired retired football player. Oh, that's it. Things are getting that pension. He needs it Ridiculous He really needs that check that's going like straight to his butler, you know, this is an NFL pension He's just gonna donate it. He's gonna sign that over like Stefan, you know, whatever his name. He's helper Dale Dale Roger Dale

04:47
You know, his helpers signs his pension over insane as an analyst. So 375 million over 10 years. He's going to be good at that. He's good on camera. He speaks well, you know, if Tony Romo, who actually is pretty good at it, he's a little annoying kind of like calling plays, but like he, uh, he, he'll do well.

05:08
Yeah, and he's got a big enough following and I mean that it's it's a smart call 37.5 million a year like that's just how big football is, you know, like I don't even know how that math exactly works I mean, right Tom Brady, but yeah 375

05:27
I just have no concept of money. A lot of quarterbacks aren't even making that now. Right. Most quarterbacks in the league, even like a B level quarterback makes like 25, 30 million, which is a lot of money, by the way. But he's going to make more money to go be in the analyst booth than most quarterbacks. What a slap in the face. Do you think it's weird for everyone to know how much he makes when he goes to work and it's like, oh, we know that you're significantly overpaid? I don't know. I think it's just like, you know what I'm making. I know what I'm trying to make. There you go. So just back off. There you go. Two ways to look at it.

05:56
And I'd go read my lips. No, this week on the podcast, we had Mark Evans, DM, the dealmaker was on good, good feedback. Mark's been polite. Like some of our guests aren't he's sharing, getting lots of pub for the, the episode, we share our episode content with our guests and for whatever reason, they either forget or like they'll share something then they don't share the rest of it. So like share the stuff like the time. It helps you out.

06:27
So yes, we've had thousands of downloads of Mark Evans DM. We're approaching 175,000 downloads a month now on the podcast, by the way. So thank you all for that. Yes, so thank you if you're listening. We really appreciate it. Next week, Alvin Johnson joins the show. Real estate guy, investor, just a really cool guy from Dallas. Alvin joins the show. He's got a really great story. Let's just say from suicidal to...

06:56
Uber successful. So a really powerful story. Alva Johnson on next week, probably part one, probably gonna do a part two with Alvin. We got a little cut short with timing because his flight was off. He came into studio. So yes.

07:10
And we've got a lot of big names in the pipeline. Some we can't name now. Not yet. Yes. Not yet. But it's coming. But we do appreciate everyone listening, making our numbers continue to rise. And part of what's I think having to do with some of the rise would just be how cool these hats are. Absolutely. I could not agree with you more. I don't have our new designs. I think my kids walked off with like 10 of them. Everyone's wearing in the office too is a new design. Yes, yes. Branded Bills, brandedbills.com, official merchandise.

07:40
sponsor of the Radcast. Get your hats. It's Bill's. They're a hat company but sweatshirts, t-shirts. They have flannels too. Flannels. Yes. I love a good flannel. Who doesn't like good flannels? Well it's getting hot. It's a little toasty for him now but buy now wear later. Yes but you need hats and t-shirts for your summer gear. Exactly. They got streetwear out. They've got a premium hat collection that just came out. The elite collection. Go.

08:05
Give our sponsors some love. Radcast20 at brandedbills.com. You get 20% off your entire order. Share it with friends, share it with families. Use it as often as you like. You can use it only once per order, but get 20% off. They're already great value for the Uber premium. Great fit, great quality. Look at these Legos like built all in here. Looks so cool.

08:26
Can't put it on because I got a client meeting later. But, uh. No hat hair here. But go give them some love. Go to our website, theradcast.com. Click on sponsors, click on Radcast, or excuse me, Branded Bills. The code will be put in immediately. You don't even have to put it in. You just start shopping from that link on our website. Go give them some love. Sell them to Radcast. Sent you Radcast 20 at brandedbills.com. We do have a couple social holidays that just. We do. Some that I'm very excited about.

08:56
You know May 13th today today and then Sunday there was a couple that just I just you can't deserve to be celebrated Yes, so we need you to know but first and we don't even have one. I know missed opportunity here Christina That was kind of on your to-do list. I'm sorry. I'm sorry I should have. World cocktail day is today. I'll celebrate later. I don't know about you. Drink them if you got them. What's your go-to cocktail? If I'm in Mexico or something like, you know margarita like on the rocks no salt. Sure. Okay, but

09:26
like generally speaking, crown and ginger. OK, yeah, noted. Yeah, well, crown of ginger. And, you know, one of my favorite days is also today, which is national blame someone else day, which is what you just did with me. Now, you know, it's always your fault. Yeah, I know your fault today. Should have brought those cocktails. Yes, the president was my fault. It is it is. And, you know, I do think.

09:55
I don't know if this is purely, I do think the new Top Gun movie comes out. It's Top Gun Day today. Oh, it does. The new Top Gun.

10:05
in the northern bogey. Roger, I got the southern guy. Oh yeah. Did you see the highlight clip folks? That's what we're talking about. We're giving you all you need here on the Radcast. Top Gun with Tom Cruise. Today's Top Gun Day. Top Gun Day. May 13th, Friday the 13th, Top Gun Day. Jason Fortes is gonna make a surprise appearance. There you go. In the plane. Snakes on a plane. May 15th.

10:34
National chocolate chip day. Are you chocolate chip cookie person? I am those crumbled cookies yesterday That I'm I can kind of pass on like a hard cookie like I'm not like if I walk by and there's cookies on the table I'm gonna grab one every yeah, I can usually give it a hard pass. Yeah, but those crumble cookies are Ridiculous listen like they are my little crunchy on the outside salt on the inside

10:57
Just like the flavors change every week. Maybe we can get them as a sponsor. Crumble, if you're listening, please. That's all I said. You're a little crunchy on the outside, but soft and gooey on the inside. Like a hedgehog. Yes. National Chocolate Chip Day brought to you by our non-sponsor Crumble Cookies. Yeah. Here. It should be a sponsor. I'll work on it.

11:22
Big is this room. Same. It's bring flowers to someone day as well. Oh, you're going to bring your wife flowers. Can you send me a text for my I can do that. Added to my to do list. Yeah, I know. Getting getting getting. And with that, we'll bring back everyone's favorite trends in the metaverse. That's for you, Nick.

11:49
Just really, thank you. And the note didn't split at the end. Yes. I know. Blah. Oh, first up, we do have a lot of trends in the metaverse. Introducing the world's first 24-hour metaverse festival. And everyone's invited. Aw.

12:08
MetaFestival is back after a successful event in Berlin and last year. MetaFestival, founded by global digital agency, Depth and Journey, is inviting people from around the world to take a peek into the metaverse with opportunities to hear from leading brands, innovators and technologists, attendees will be able to connect with each other in a 24-hour virtual playground. Taking place on Tuesday, June 28th, in Metopolis. Oh.

12:35
The festival's virtual world. All you need is a device and internet connection to attend. So there's gonna be speakers. Brands include H&M, Calvin Klein. I wear a lot of H&M. I have good T-shirts, this is H&M T-shirt. H&M's great, yeah. Cheap and good quality. Volkswagen, Coca-Cola, Netflix. These are some big brands. Yeah. Heineken. Get a little drizzonk in the metaverse.

13:03
Octi-verse. We love our meta-boos. Yes. So yes, 24 hour meta-verse festival happening on June 28th, so mark your calendars. There you go. Everyone's invited. Everyone's invited, lots of brands. I'm curious how that's gonna all come together. There's gonna be a lot of speakers in the meta-verse. Are they gonna be avatars, I assume? Right, that's what I would think. That's cool. It's kinda neat. I gotta get the Facebook goggles going here. I know, it's on the list. You know.

13:28
It's on the list, Nick. With the computer. We know. Don't give me that look. That like, I've been telling you for six months, look. You see how Nick gives me that look? Look, it's the National Blame Someone Else Day. It's all your fault, Nick. It is. All right. NASA is partnering with Epic Games to create a Martian metaverse simulation. NASA.

13:48
the US Space Agency, if you didn't know. For those of you who are unaware. I guess some people don't know. Has recently posted a challenge to attract developers to help build a Martian metaverse environment to aid in training purposes. The challenge was posted in Herox, a crowdsourced sourcing problem-solving platform calls for developers to aid the institution in building virtual reality assets in scenarios for use by NASA and research.

14:18
for the surface of Mars. Cool. Yeah. All right. It's like delightfully nerdy. You know, it is like, this seems like a reasonable application. I agree. Yeah. Okay. Like I can get behind this. You can't simulate Mars in the real world. Right. So you go to the metaverse and you can simulate Mars and simulate like the activity based on the data that you have. Practical use. Look at that. For the metaverse. See? This makes sense to me. Agreed.

14:45
A lot of this other shit doesn't make sense to me. I think it'd be fun too. Yeah.

14:49
I agree. I kind of want to get on the Mars Rover and like, Do I want to be an astronaut now? Yeah. But I'd be like, you're taking that Rover off of Mars and taking it up in Roblox, you know, like crushing some people. Going to Wendy's in Roblox. Yeah. I'd be up in Nike land with my Mars Rover. Give me some eight thousand dollar Nike's. There you go. Artifact. There you go. We see you. I know. This makes sense to me. It's cool. Yeah. NASA. A way to think ahead. Practical application. Real Madrid. You soccer fan.

15:19
Yeah, I am not. Yes. I can't say that with a straight face. Proper term. You know, my kids all play football. Makes more sense though. Yeah. It does make sense. A lot more sense. But as Americans, we want to be the NFL. Yes. So Real Madrid Metaverse offers virtual stadium and real time translation tools. Real Madrid hopes a new virtual social platform created in partnership with

15:48
Stosh technology. I think I'm saying that right will engage the Spanish soccer Giants global fan pace several sports organizations believe the metaverse can engage younger and Digitally native fans and bring them which is true. Yeah, that's why everyone's building on roblox. This feels very practical to me as well I agree So they've got a 3d recreation of the trophy cabinet Wow, they want to show off all their trophies

16:18
Are you a soccer fan, Nick or football? Football, football. Yeah, pass. Not really. Hard pass. More of an NFL. More of college football. No. There you go. I kind of felt this from you. So this is cool. I get it. I like it. Yeah. We'll see where it goes. I'm not a big enough soccer fan to like comment on.

16:42
Real Madrid's entire brand catalog. You know, of like everything they have going on, but this seems cool. Yeah. Material Girl and the Metaverse. This is interesting. I'm obsessed with this. Yes. Madonna and Beeple team up on an NFT triptych. Yep. There have been stranger collaborations in the art world, but not many have been as headline hitting as the newly minted partnership. Hey.

17:08
pun intended, NFT minted. Partnership between Queen of Pop, Madonna and Beeple. The Like A Virgin singer and the auction record breaking digital artist have teamed up to create three non-fungible tokens entitled Mother of Creation, which will drop on Super Rare tomorrow, the platform for unique curated NFT works with a starting price of a dollar. You know what's gonna go up. Oh yeah. Anything with Madonna, right? Yeah. Madonna's got a, like,

17:38
No matter how you feel about her. She's still got a lot of fans out there. She's a freaking icon. Yeah. Project was a labor of love. Sounds like a good new tune for her. A year in the making, both artists partnered to connect the idea of creation and motherhood as told through this virtual medium. Cool. You know, like a prayer. It's intense. I'm gonna take you there. In the midnight hour. Come on, you're much better singer than me. Let's go. Sing it. Just like a prayer.

18:07
I take you there. You know, you know where? So here's here's an old I'm going to age myself here. This I think is a Super Bowl was really close to this role when that video got released and Pepsi sponsored it, as I recall. And I'll never forget like it's see a female little sacrilegious or something. And there was a lot of light, like stuff behind it. And they had a choir singing like, you know, there's a lot of flair about it.

18:31
that seemed to cool off eventually but as many things do. Yes. And Beeple's interesting. And I do think Pepsi, I don't know if they had it on TV, they had the music video that launched and how, remember how everything's so dramatic around, like the music video's launching? World premiere of the media, yes. They are intense. I looked at them earlier. Is that it? That's one of them. Nice, one of the NFTs? That's one of them. Excellent. There's one where she's bursting a tree. Showing us the NFT. Pretty freaky. Beeple does some very,

19:01
Off on guard. I might have to buy two. Where? A, there it is. There it is. You're gonna have tea. And getting Roblox in there in the playroom. You can like tape it to your Mars Rover. Yes. Is that a doll? A. Kraft Heinz wants to solve its supply chain problems in the Metaverse. This was interesting. Don't we all? Don't we all? It's using the Metaverse to help get Lunchables, Velveeta and Ketchup on the shelves faster. This is.

19:31
I was like, I had no idea where this was going when I started reading it. Last month, the company announced a deal with Microsoft to help secure its supply chain by many things, using automations to speed up operations and replicate the company's facilities online. Kraft created digital twins in the metaverse that allow the company to problem solve virtually. The tactics should help Kraft get its products to grocers more quickly, ensure that factories are running as efficiently as possible. So.

20:00
They're able to simulate things, the processes, so they can do it in the metaverse, so it's like creating an alternative world so that they learn how to get speedier and faster by what they do. Ah, okay. Which makes sense to me. That's another practical. I'd have to see it, like I'd have to get up in there and like really make the macaroni. Understand, yeah, there you go, with the Velveeta, shells and cheese. But no, I'd have to see it in practice, but in theory it makes sense. Yeah. That's interesting. Works might not hard. This is true. So we'll see where, I mean,

20:29
I don't know about you, but if I go to the grocery store and there's not any Velveeta on the shelf, there's trouble to be had. Look, I will lose my mind. Yeah, that, that grocery doesn't know what's coming. The produce guy that's going, hey, I think it's on all four. And I'm like, no, it's gone. It's gone. I needed Velveeta. You can't have like. You start like pulling shelves down. Yeah, you'd fake Velveeta is no good. Like Velveeta melts perfectly for nachos and stuff. It's already fake. So if you get the knockoff brand, it's just. Velveeta's not real cheese? Didn't you know?

20:59
Come on. That means it's healthy, right? Yes, it is healthy. So I do, but you gotta have a little Vita. You gotta have a little Vita, like melted with some chips. Little Canada Rotel tomatoes, you're set. It is lunchtime around here. Other news, sneaker supremacy. Nike and Adidas are battling for brand love.

21:23
Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool in another. And in order to dominate the $310 billion global sporting goods market, the running boom of the late sixties and seventies kick started the sneaker battle, but they have

21:47
remained in competition. You know, this makes me think, here's where I wanted to bring this up because growing up and watching the marketing between both of these, they would really go after, like Michael Jordan was like swooned by both, obviously ended up being Nike icon, the rest is history.

22:05
But certain athletes have gone to under armor or Adidas, but it's always been kind of like Nike. It was Reebok. See, Reebok gets left out. Nike and Reebok were like this, like battling it out like eighties and late eighties. And somehow they fell off and Adidas took over. You ever hear people say that? I'm like, is that really how you're supposed to pronounce it? That's what I've heard. And I just roll my eyes at those people. Yeah. But anyway.

22:35
But I remember the basketball, the people who come out into the NBA and the sneaker wars of contracts and stuff. And then stuff started to go independent a little bit with LaMelo Ball, what's his name? He had his own baller, I guess all that's following up. Oh yeah, I know what you're talking about. But he's sponsored now. Right. But I just remember the battles.

23:00
you know, hearing the contract numbers back then compared to now, it probably seemed paltry, but like, which way to Adidas and get trying to get, you know, the spokesperson. And it was kind of like the battle for the influencers back before there was even social media. And so you still see that a bit now. I don't necessarily see them going.

23:22
at each other directly as much. Right, like in a Pepsi Coke kind of way. Not, if it is, it's subtle. It's more, I think like the article states, and this came from the Marketing Dive, great place for marketing news, go check them out. Just calling out the historical nature of it and the fact that they're maybe trying to out cool one another. And you're seeing this with NFTs and the Metaverse too, they're both getting heavily involved, they've both gotten a lot of patents and things for the Metaverse.

23:50
That's going to be the new frontier of the battle is who's got the coolest shoes in the metaverse in the metaverse. So we'll see. But it is a cultural thing. I was going to say that the transcends just with sneakerheads. Yes. Yeah, it's much more fashion and practical now. And I've always thought that Adidas with their like streetwear, like shoes, they cross the boundary better than Nike did as far as like street like like.

24:19
Casual sort of good like I'm sure some authors hearing this one. Well, you're gonna wear a pair of jewelry I got like five pairs of Jordans and you know all that shit but like no, I'm gonna go wear something a pair of jeans and I want to wear something that doesn't look like I'm a 21 year old my wife thinks I look like a kid when I wear my Jordans Yeah, but uh, no, I think I'm a deetus like low top, you know, like soccer shoes Yeah, I completely agree with you

24:48
So we'll see. Doritos is hosting a virtual concert from the upside down for Stranger Things. You watch Stranger Things? I do. Oh yeah. Oh yes. That seems up your alley. Yeah, and I like it. You're weird like that. That was like such a backhand of compliment. Thank you. I know. I like it too. It's like my favorite show on Netflix. I'm weird too. But I could just see you digging it. And it's really good. It's very good.

25:13
I don't know where they're going with the show, you know, the whole upside down stuff. But. I haven't seen the newest season, but. It isn't out, I don't think it's released yet. I think that's what this is all about. No, but I haven't seen like season three, whatever the. Oh, you haven't? Yeah, so I'm not that into it. You can get in there. Doritos is tapping into the rich vein of 80s nostalgia. That's part of why I like this show. Yeah. Running through Stranger Things with the virtual concert event. Live from the upside down, assembles a trio of era appropriate acts. We'll also see, oh, we're gonna have boy George. Is he still alive?

25:42
I don't know. I said that then I'm like, oh my god. Maybe think 80s. We'll also see an appearance from modern pop star Charlie XCX. Yes. Who's performing a surprise collaboration with one of the artists in the lineup, the Go-Go's. We got the beat. I do love the Go-Go's. Kick on with the Go-Go's. Corey Hart's Sunglasses at Night and Never Surrender and Solsell's Tainted Love. Yes. There you go. Tainted Love. Yeah, that's. Yeah.

26:10
Definitely 80s. Are on the released set list so far. Okay, I like this. That's kind of fun. It's fun. Go Doritos. I mean, it's going right at the genre. You know, kids, younger, but still the nostalgia of the parents. Of the parents, yeah. Like you're getting like a lot of play right there. It's really, really smart. It's making me want some Doritos. Same.

26:31
We are hungry. We've got food this episode. Well, we're going to keep going. Excellent Taco Bell asked diners to swap out Monday meals via Tik Tok Dance Challenge with Taco Swap. Taco Bell's iterating on its international. I see a taco campaign with an effort that can help it engage with Gen Z consumers by tapping into culture on their preferred platforms, mainly Tik Tok and Instagram. The effort demonstrates how the chain, which named its first

27:00
Culture Agency of Record last year tries to differentiate itself from other brand actions around culture. Taco swap. Popping out, so if you got a mundane meal, you do a dance challenge and you get a taco. It's fun. Like if you're having, I don't know, like I remember growing up and my mom, you know, you ate what was in front of you, but number one. Right. And we didn't get, but like, you know, man, to get like a...

27:26
fast food versus having like chicken and rice or something. I was like, oh. Yep, yep. Now our kids are spoiled and they get it all the time. That's me as an adult. I'm like, actually I can do whatever I want for dinner now. You're adulting. I am. I guess the TikTok dance thing's still going. I know TikTok's going up, but like I didn't know that the dance challenge thing was still necessarily a thing. There's a Lizzo one now.

27:53
Which is all over the place. I do see like, I listen to country music and Walker Hayes, who's blown up the last couple of years, he's always doing dance challenges. And I guess I should know better that they're still alive. Because I do see him dancing with his daughter all the time, which is pretty cool. Maybe he'll have a taco. Maybe. Airbnb's huge summer updates, preps for a new level of travel. Last year, they said the single biggest challenge was thinking like a startup because of all.

28:23
the lack of growth, but then they've had tremendous growth because of coming back from the pandemic. Pendulum swing. Their latest feature update, the biggest changes include a new search base on category and the ability to book two listings in one flow for stays over a week. And AirCover for guests, which is basically Airbnb provided travel insurance. You ever use Airbnb? Yeah, I love Airbnb. I think they're great.

28:48
Do you use them over, what is it, NR, VR, what is it? EBR? Yes, yes, yeah. Verbo? Verbo. I do Airbnb. Yes, vacations, something, rentals. If my dad's not booking something with his Marriott points, I always go Airbnb. Yes. It's just cool locations. It is cool. When I lived in New York, that's what I did. Instead of doing a sublet, it was way more fun. I'm looking into some investments to turn them into.

29:18
Airbnb, that's where we should make some bank right now. Finally today, Netflix, we've been talking about them. It's gonna be launching ads sooner than expected. It's been less than a month since they announced the slowing revenue and the New York Times reports that it's accelerating the schedule to turn things around.

29:41
probably gonna have ads on the platform before the year's end. Here's what I wanna know is I'm spending now, it was like $14 when I started, I think it's $22 a month now. It is, it's very expensive. So if I'm paying 22, I better not get any ads. I'm assuming this is gonna be, my understanding this will be a lower tier. Like Hulu. Like five bucks or something or hell, maybe watch it like a cable show. Right, that would be nice.

30:09
If you just watch it for free and let them get paid for Netflix doing all the brunt work and then just really struggling with this streaming. Yeah. And that's what happens when Russia launches attack on Ukraine and like everything is like people in Russia. That's a good point. That's what happened. All the subscribers in Russia dropped off. Yeah. And I think they were headed towards trouble anyway. Yeah. I mean, and they spend so much and I enjoy it because the content's great.

30:34
Yeah, you know camera Thrones awesome, but it was like a hundred million dollars an episode. Yeah, you know the lost last kingdom. Mm-hmm Excellent recommended. Yeah Got it's gotten pricey so TV so expensive. Yeah, and a lot of these companies now what you're seeing with the stock market dropping and things like that These companies are actually gonna have to start making money and not just generating revenue Makes sense because what's been happening is they get these

31:03
increased valuations because they're generating billions of dollars in revenue. Right. But they're losing money. Right. And so but you grow users. So it does have value because you do have that audience base that you can monetize in different ways. So but it's on the promise of making money and not actually making money. Now, Netflix has been making money, but there's a lot of other startups that are playing this. Like Amazon was the first to do it, really. That's right. They didn't make money for ever. And even I'm pretty sure they're

31:33
profitable all the time now, but it's not as much as it probably should be because they offset it with free shipping and all the stuff that keeps the user base there. Yep, free returns, all of it. So, fascinating, the metrics of it all. Yeah. There you have it, today's marketing advertising. Friday the 13th episode. Now we need to go eat tacos or chips or something. Yeah, I know, something.

31:55
I need to go finish some paperwork. Sounds like fun, right? With the cocktail. Yeah, I know, non cocktail. Put you through some ground and ginger. Jeez, Nick. God, Nick. Blame someone else. Let's see, but you can blame someone else. You blame Ryan, don't look at me. Blame someone else, Dave. You just blame someone else, not blame Christina Day. When's blame yourself day? Didn't we miss that? I think we skipped over it. Purposely, strategically.

32:25
On that note on that note Any final parting words have a great week guys great weekend. Stay safe Nicholas Yep, have a good weekend. Enjoy it. Enjoy Top Gun Top Gun coming out We cannot watch you know today if you're listening to this two months later, you could still watch it still available Probably out on you know, maybe on Netflix with an ad. Yeah By the time you hear it, but who knows you know where to find us. We're at the radcast.com

32:55
Go check out Branded Bills, Radcast 20. Click on the link to support our sponsor.

33:00
Might have some more coming soon. You know what to find me, I'm at Ryan Alford on all the platforms. Go follow me on TikTok. We're cutting it up over there. We're Christina Yazi, Ryan Alford. We'll see you next time. Nick Weaver, our great host. I'm not leaving Nick out. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.