00:00
between Fortnite and Roblox, you know, those are the two biggest platforms. And I'll say this having kids, there's like this point where they graduate from Roblox to Fortnite, like my 12 year old's kind of there, but he still kind of dips back in Roblox. It's interesting to me how everyone thought that some of the trends that became trends.

00:20
during the pandemic. We're going to stick around forever. Like kind of bounce back. When the opposite happened, really. Yeah, like the rubber bands going to come snap back eventually, because people don't want to stay home and do nothing all the time.

00:40
you're listening to the Radcast. If it's radical, we cover it. Here's your host. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, May 20th, 2022, our weekly advertising and marketing news. I'm joined by my lovely co-host, Christina Yasi. Live and in person, once again.

01:05
Those glasses are sharp. Thank you, they help me see. I'm out of my contacts. I've been wearing mine occasionally. I'm supposed to, hopefully my eye doctor doesn't watch or listen to the podcast. Supposed to do it once a week. I'll vouch for you. You've had them on at least once a week. See? Yeah. There we go. I can see. Exactly. So, having a good week? Yeah, so far. Aside from, I mean the weather's been beautiful, but the pollen is just. Thick. It is devastating, isn't it? Yeah, it is.

01:34
here in Greenville, South Carolina. That's where we broadcast. Yes. The Radcast. So wherever you are, whenever you are, however you are, you know, this is where you're listening. This is where we are. G Vegas. We've got a brand new park opening right outside of our location. Unity Park, if you're in Greenville and part of the Greenville County. I'm sure the city council all listens to the podcast and they should. Congratulations on that endeavor. It's actually really cool. Yeah. And the client are.

02:03
client heirloomed. It's an amazing structure. Gorgeous work. Yeah. For the metal work for the park. And uh, so we're proud to work with them. Proud of that work. So if you're in Greenville, it's a big day here when we recording this, but uh, yeah, it's been a good warming up, warming up here in South Carolina. A lot of weird things have been happening. Just about the, the UFOs. We had our first UFO hearing in like over 50 years, I think. Yeah. Um,

02:31
I used to be really fascinated by UFOs. And I don't know if it's just cause you get older and you're like, eh, if they're real, they'd be smacking me in the head by now, or like they'd be beaming us up or something. But I will say if you watch Rogan, or you know, you go down that rabbit hole of the information, it gets a little freaky. Like there's stuff out there. Well, now they're called, let's see, I have here, they're called UAPs, which stands for Unidentified Aerial Phenomena. So I like that we just kind of get more and more vague with it.

03:00
Instead of flying objects, they're aerial phenomena. That all sounds dirty. Yeah. A little UAP going on around here. Hey. Heyo. Yeah. We're adults. Yeah. UAP going on last night, let me tell you. UFOs. The ding buttons. Yes.

03:25
Give it a round of applause. There you go. Unidentified aerial phenomena is interesting. But do you believe in, do you think there's other things out there? I think there are absolutely unidentified things out there. But similarly to you. I.e. living creatures? I mean. Or unidentified like it's an asteroid. I don't think there are aliens. Nick, what's your opinion? You think there's aliens out there?

03:51
That's clear. It's true. Yes. It is. When I was younger, I used to think they were like, you know, demons or angels or something, you know, more paranormal. But I don't know now. And it doesn't affect my day to day life. So until it does.

04:11
I don't waste too much brain energy on it. Yeah, it's hard to know. And in other serious news, yes, Taco Bell is bringing back the Mexican pizza. Thank you. This is like a very doge cat. Like some some people, this is like religion here. The Mexican pizza. You Mexican pizza person. I am a big taco person. I don't do much with fast food, but Taco Bell, I'll rise to the occasion. Yeah, you kind of have to. Especially when you've been drinking all night. Late rehearsals. Oh, yeah. It's a staple. Nick.

04:40
Mexican pizza, yay or nay? All right. Taco Bell in general and nay? Okay, yeah. You don't run for the border. You're more of a cookout person aren't you? Remember the campaign, a great campaign, Run for the Border. I think it's a little...

04:54
It hasn't aged great.

05:25
The nacho bell got, the grande nachos in a pinch when you're drunk are super good. I'm a quesadilla girl. I always go for a quesadilla. Yeah. Sober or drunk. I'm trying to remember if I've had the nachos not a little intoxicated. I think it's always been. I don't think I've consumed too much Taco Bell sober. Even Nicole and I, like we've been to like some events or something and a little late and, you know, didn't really eat dinner. Exactly. You know, like you had.

05:54
Five or six drinks, but like one bite of an hors d'oeuvre. Right, right. You've had a stuffed mushroom. That bean burrito sounds delicious. Like the delicacies of whatever's in that thing. Oh my gosh. I don't ever want to know. Talking about unidentified aerial phenomenon. That's where it is. That's where these articles come together. Everything connects. Yes. Before, during, and after that experience. It's been a good week.

06:23
Hopefully you listen to the deal maker, Mark Evans, on Tuesday, it's great, Mark's awesome dude. Great episode, hope everyone enjoyed that. And next week we have. Drum roll please. Yes, Costa, Hansus and Lisa Loveland. Links Club NFT. This was actually one of the more practical uses of NFTs I've seen, just why I had them on. Basically it's grouping people, I would call it like.

06:52
It has the promise of being the LinkedIn of NFTs. Literally you- That's a good way to put it. You think about these entrepreneurs or networking clubs where like-minded people come together, like BNI. Where people share leads or share information or stuff like that. And it's not just leads and business driving, but more the organization of it. And they're doing it based off tokenization. So you pay to get in the club. You got that.

07:22
token can gain value, but you're also in the club with all these people and you've got training and learning that happens within it. So I think they've got a lot of potential here and really smart people really enjoyed talking with them. You can learn a lot if you're kind of listening, you're kind of on the NFT fence of what is it, how is it, where is it? Is it worth it? Yeah. Is it worth it? Costa does a great job of explaining it, breaking it down into terms we can all understand. And...

07:50
I try to make this practical for ways that you might could use it now and where it's gonna go in the future instead of this scarcity of bad art. Right, right, and just a trend. Yeah, we did talk about some ADD apes, but you know. There's the hook. Yes, yes, no, we didn't. Board apes, ADD apes, whatever, we kept it practical.

08:19
about the practical use of NFTs, smart contracts, and how you can use these things. But please check out the episode next Tuesday on all your favorite platforms, wherever you're listening to this now. Links Club NFT next week. Speaking of clubs, there's actually a new club getting started by our favorite sponsor. Good ol' Brandybills.com. They've started a monthly exclusive hat club.

08:47
where you pay a low price to get a, if you're like me, and look, I'm a hat guy, obviously, you kinda have some rotation, but you kinda like having a nice fresh hat. Yeah, absolutely. So they've got a new hat club once a month, it's like 20 bucks, $22 or something, but these are high premium hats, you get one of their exclusive hats.

09:13
They might even gain value, I can tell you who knows. I mean, you know. You never know. We can speculate. It's an investment. Yes. But in all seriousness, you get a fashionable new hat every month with their new membership club for $22. And to get a fresh new hat every month and just know it's coming in the mail. Yeah, $20, that's, you know. There you go. Just can't appraise. Just to upgrade your wardrobe, you know. But here's what you can do. You go to.

09:40
to radcast.com, you click on sponsors, you click on branded bills, you get 20% off. All your orders, if you don't go that way, you go straight to brandedbills.com, enter radcast20, hats, shirts, flannels. Flannel hoodies. Get warm, but you know, get ready for, you can put your custom order in now. Exactly. Because they take custom orders with your logos, your designs, anything.

10:04
some of the highest quality premium merchandise in this category, including these beautiful hats that I'm wearing right now. And use Radcast 20, promo code Radcast 20, 20% off all your purchase from the official merchandise provider of the Radcast. Brandedbills, brandedbills.com. And speaking of sponsors, so if you're listening and you wanna get the promo, like they're getting it. We are opening up.

10:28
some new opportunities. We do. We've got lots of options. So, you know, with over 150,000 downloads a month, an active and growing sponsor, listenership. Audiences. Good time to get in. You need to message us. You can reach us at radcast.com. Fill out the box there on info and get in touch with us because we've got some really great. We want our audience to be your audience. Yes, so great opportunities there. And speaking of great opportunities,

10:58
There are a few holidays of note. To celebrate, yes. May 21st, National Armed Forces Day. Very important. It is very important. You got Memorial Day coming up and National Armed Forces Day on Saturday. We salute those that serve so that we can have freedom. Can live the lives we have, yeah. Yes, freedom isn't free, folks. National Armed Forces Day on Saturday, tomorrow.

11:21
Ironically on a Saturday, I know it's a national bike. All those retailers out there. Could you not move it? Like, well, we could bike here because we're on the swamp trail. Yeah, work. Yes. So in the I guess, you know, if you're working retail or something, it works. But like we're just celebrate Monday, Monday through Friday, work national bike day on tomorrow, May 21st. And.

11:48
More importantly, it's called like Yoda day. Yes. You know, that means since you did help this list. I did. You, uh, I know. And I've been, I know you're the talk like Yoda. I was trying to figure out how to say, um, can you do the little sound?

12:04
You can get the syntax, but he has this little, mm, mm, I can't do his little noise. I have friends who can, but I can't. Come on, do it. What does he say? Do that, talk backwards, I will. Yeah, it's coming backwards. I can't do it. I'm a, I'm a. Hungry I am. Hungry I am. UAPs there are. There you go, you're doing great. See, you got it. You just wanted a weird flex, but okay. Yeah.

12:34
Oh, that's what I thought. And then May 24th, National Scavenger Hunt Day. This is a warning, because I'm gonna do it in the office. Yes, oh. Pretty preemptive here. Yeah, there you go. Oh boy. National Scavenger Hunt Day. I wait all year for it. Yes. Well, I mean, without further ado. Here we go. Trends in the metaverse.

13:02
We do have some important stories. We're getting to our news articles, folks. First, this is interesting. Seems practical too, and a good usage of the metaverse. The US military is building its own metaverse. On May 10th, two fighter pilots performed a high altitude proto metaverse experience. That sounds quite complex, but a few thousand feet above the desert of California in a pair of Baracout 540 jets

13:32
They donned custom AR headsets to connect to a system that overlaid a ghostly glowing image of a refueling aircraft, craft, flying alongside them in the sky. One of the pilots then performed a refueling maneuver with the virtual tanker. This is cool. And you know, we talked about this pre-episode. The first, like, I remember of like simulation stuff like this was literally on the PC like 20 years ago, maybe 25 years ago, flight simulator.

14:01
It was like literally every button was exactly, it was complex as shit.

14:06
I remember like my dad's PC having it was like the only game on there. And I'm like, Oh God. And I couldn't even get off the freaking. I couldn't get off the ground. It like crashed every time. And it would it had like some backhanded, like smart ass thing that it was too. I was like, Yeah, congratulations. You didn't make it off the landing strip. I'm like, Oh, well, thank you very fucking much. Yeah, there was no there was a kid. I was like, you know, just like smacking the screen on, you know, because it was.

14:34
Like literally every button was like so complex, like QRT to get the back of the plane up. And I'm like, I'm like, I'm like, oh, I remember like almost getting it and then crashing at the end of the thing and it going, oh, congrats, you didn't make it off the runway. I'm like, oh, smack you. I'm gonna get back at that thing in the metaverse. There you go. But no, this is practical. So.

15:01
Metaverse related ideas are already part of some of the latest military systems the high-tech helmet for the new f-35 fighter jets for instance include an augmented reality display that shows telemetry telemetry Very tough word. Yeah data and target information on top of video footage from around the aircraft Okay This makes a ton of sense again back to like the Mars example like simulating things of importance in the real world and doing it And having that three-dimensional experience totally get it

15:31
I'd like to get up in the military metaverse. Yeah. That's not night or four night. Only that's quite as real. I mean, it's safer and I would imagine that, you know, it's gotta be cheaper, right? Like once you get the initial technology down, I would think it would be cheaper to train and you know, not as much of a liability. And not as much of a threat. I mean, hopefully. Knock on wood.

15:55
I don't know, it's like metaverse. You can be able to get hurt in the metaverse, like really hurt. Some idiot will figure it out. Someone will find out. Like shocks you, like there's shockers around you. Right, right, right. Long term effects of it or whatever. Yeah, it's like on your finger and you're like, in there, don't go in that, you know, the back room there, you're getting shocked. Like a shock collar with a dog. Yeah, exactly. But this is cool. Yeah, good stuff. Good find. Thank you. US military.

16:23
building its own metaverse, go check it out at Wired. Wired.com, appreciate the article from them. What we got next here? The Fortnite Creatives creator economy represents the future of the metaverse brand activations. So Fortnite Creative is becoming a hub for metaverse brands and the demand has pushed companies to look beyond Epic Games, the developer of the title to reach audiences.

16:48
Just like the world it emulates, the metaverse is constantly changing, meaning Epic Games has to continuously provide relevant and exciting activations within Fortnite if it wants to compete with other platforms like Roblox. While the number of agencies and independent creators working within Fortnite Creative is growing, Epic Games, the internal team, still dominate much of the branded space. To handle this influx of projects, the developer has partnered with a number of independent creators, including Alliance and Zen Studios. Yeah.

17:15
I mean, between Fortnite and Roblox, those are the two biggest platforms, and I'll say this having kids, there's like this point where they graduate from Roblox to Fortnite, like my 12 year old's kind of there, but he still kind of dips back in Roblox, like I think when he's 13, 14, it's probably all Fortnite. But it's the two places where these things are able to be branded and brought to life most, I don't know, holistically, because of the scale, because they're.

17:43
already built into the gaming platforms. Right, and what's interesting to me with this is that they're using smaller agencies to market themselves. I thought that was kind of fascinating for those of us that work for, booting agencies. The big dogs are still options. That's right. Which is pretty cool. It's gonna be interesting. Fortnite has a, makes sense to me because you're getting to an older audience. Roblox to me, I still don't know a 20 year old that's playing Roblox. Totally. Like so some of the, and I get,

18:13
marketing to the youth, but like, you're still way early. You gotta talk to the parents at some point, right? Yeah, and I'm only on there because I'm in the business. But the Fortnite makes a little more sense because the age range is so wide, people that play Fortnite. Totally. Just don't know why they've got multiplayer on that though. My kids hate that. It's like on one screen, you got one player. You gotta get multiplayer on that thing, Fortnite.

18:36
Come on. And then we have the Belgian Museum tokenizes million euro masterpiece to allow its fractional ownership. The Royal Museum of Fine Arts Antwerp or KMSKA in Belgium is working with two blockchain companies to tokenize Carnival de Binch, a million euro painting by Belgian artist James Ensor to allow everyone to become a co-owner of the masterpiece. The two centuries old museum has partnered with blockchain companies Ruby and Tokenny.

19:04
to tokenize the masterpiece on the Polygon blockchain using Tokenese compliant ERC 3643 based security token. The KMSKA is the first European museum to tokenize a masterpiece to democratize art investment. While the art industry has been traditionally dominated by wealthy individuals, the KMSKA says it aims to make masterpieces more available to the masses by offering fractional ownership. Interesting and...

19:29
Not surprising. It's gone here. I love this. I think this is great. You know, I mean, so, you know, to break down all the hoop of jargonies, let's call it the Mona Lisa. And every, you know, obviously the Mona Lisa is owned by a very wealthy person that probably doesn't want to share ownership, but let's say they did. And you wanted 10,000 people to own a fraction of the Mona Lisa.

19:54
you can create these smart contracts, tokenize it, so that you're share. Yeah, you're shareholding. And it's kind of like buying stock in, you know, artwork. It really is. And it's cool because people think, you know, art is this kind of old, archaic, dying thing. And this is, I think, a really cool way to revitalize it and make people feel like they can be involved in it. And it's not just stagnant. I know. Speaking as an artist. Maybe we should just turn the agency into like,

20:20
painting things and tokenizing it. I'd be all about it. I mean. NFT my comedy. I know there's artwork behind me that we created marketing. It's PDA now. There you go. This could be yours for 10,000. Exactly. Euro tokens. Or at least part of it. Part of it. We'll cut off one quarter for you. We need eight owners for it. Yes. We'll fractionalize it. Oh no. In all seriousness, this seems like a practical use for it. And this is where smart contracts are headed. So it's cool. Even though it's.

20:49
The Belgian Museum. Yeah. Two hundred year old museum. Pretty interesting. They're getting, hey. Europe would do it first. Yeah, of course. They'd do everything first. This was fun. Right? Cheez-It taps Pandora to produce so sonically, socially I really wanted to say it. Sonically aged cheddar crackers. All right, so what does that mean? Cheez-It produced sonically aged cheese for its crackers with the help from music.

21:18
Service Pandora according news release that he was inspired by 2019 study that found aging cheese with Hip-hop music affected the final products taste and smell not wild She's a tap Pandora to create songs that shared qualities with those used in the research to experiment on its own Snacks over a six and a half month period It's wild For consumers interested in the types of snacks used to age the cheese

21:46
Cheese campaign includes a playlist on Pandora. This is fascinating to me. Right? Is it all in the head? I think they did a study where they actually like, sound can, because it's sound waves right and it's in the air. Change the taste? Actually affects, like can affect the aging process. Yeah. Hmm. So you're put- Who knows? I mean, maybe it is a gimmick, but if it's a gimmick, it's got me. So the marketing works. Nick, you buying this?

22:16
Sound waves, microwaves, 5G man, it's messing with our brains. Yeah, you know.

22:28
I need to do a blind taste test. It's cool. Really, no. The partnership is neat. The partnership's cool in the playlist and all that, but whether or not it really impacted the taste of the cheese, I'm... Who's to say? You know. But you're gonna end up with some guy that's gonna be like, it tastes the same, and some guy that's gonna be like, no, it's totally different, like Coke and Pepsi. Yeah. Like, do they taste different? Do they? And now we have... Coke and Pepsi absolutely taste different. You could give me a triple blind taste test, and I would... And you see that maybe the cheese tastes different.

22:57
That's all I'm trying to say. Maybe I'd have to taste cheese that had been sonically enhanced. And then sonically aged with hip hop. And after you eat all of your Cheez-Its, you can get on your Peloton, maybe. But Peloton ad spending plunged as new users wane. Or so the article says. Peloton unit.

23:17
Peloton spent $294 million on advertising across all platforms in 2021, a 300% year on year increase according to a new media radar report. The fitness company's ad strategy had shifted considerably so far in 2022 with ad investments down 22% to 47 million in the first quarter. This is interesting because they, after COVID happened, everyone wanted a Peloton.

23:45
and they really hit the ground running and ran a little bit too fast. Can't tell your eggs in one basket. Yeah. I think, I still think there's hope for this. Like I know they've tanked pretty hard and I'm not saying, they've had some challenges with some of their advertising, some of their executive stuff and all that. And if they can, and I think they've turned the corner on most of that. So I mean they can get all that in order. I still think.

24:14
it's interesting to me how everyone thought that some of the trends that became trends during the pandemic. We're gonna stick around forever. Like we kind of bounced back to a lot of- When the opposite happened really. Yeah, like the rubber bands gonna come snap back eventually because people don't want to stay home and do nothing all the time. Right, and only work out at home. Now, at the same time, I think there's a place for this because you can't always get to the gym.

24:43
and to have a more tailored experience with live interaction. Yep. Again, but again, whether or not the growth that they had, it was sustainable, it was clear that it wasn't. I mean, 300% to invest all of that based on one year and a very weird circumstance. That doesn't seem like the wisest marketing strategy. Well, I can't fault them for spending more. Sure. It's just what...

25:09
Where was the cutoff? Like how much more? Whether it should have been 300%, I don't know. But I think they were wise to spend more in the moment while they had that moment in time. People were home to maximize whatever the market was gonna be. But the reality was it was gonna slow down. So, and how many hardcore decisions did they make that they couldn't scale back once?

25:39
the reality set in of the new thing. That's I think the key here. Right, where's the actual loss? Yeah, because in marketing it's all about headroom. And headroom is okay, with whatever product I'm selling in any way, whether it's B2B or B2C, what is the truly available market? Yeah. You know, and, cause it hits at some point. And you can create more headroom with pivots and different things like that, but it...

26:08
there's a scalable market for everything at the end of the day. And they might have outkicked their coverage a bit with whatever that might, that total addressable opportunistic audience was gonna be. You know, like how many people, was it one in 10 that were willing to have a policy, like really? Yeah, realistically. And they put money behind, assuming it was gonna be one in four. I, you know. Right, we don't know. I had to see all that data to know like return on ad spend and things like that and addressable market. But

26:37
We'll see where Peloton goes. I still like the notion. I do too. And it's still cheaper than like a interactive and like membership. And I don't have one, but it's been on like by, I don't know. Oh, if I didn't live in a studio apartment, I would have one. I want one so badly. I like the treadmill or something. It's like somebody's like, I need somebody like yelling at me.

26:58
Run faster. Right, right, right. I need like this real sergeant to come on, you know, like and yell at me and like tell me not to give up. Not to stop. Right. Push yourself farther. Yes. Yes. It's a lot about it. They're like, you're a wuss. You're only at five degree of difficulty. You need to ramp this up, Alford. So we know what... You need at least a 10% incline for five more minutes. And they can control it from their side. Oh, that'd be brutal.

27:27
Oh yeah, there we go. Now we're working it. We'll start our own. Yeah. And then they get like the mirror thing and they start like, you know, putting me in choke hold with the bars. Oh no, this is getting, this is turning into something else entirely. Oh, I don't know. You know, like, it's all motivation, you know? Sure. At the end of the day. Okay. Moving on. Whatever motivates you. Twitter board says it will enforce the merger agreement despite Elon Musk's latest move. So this week, Musk has been,

27:57
pushing back on all the bots and making noise. I think he's just trying to reduce the price is what I get this. I think he's trying to maybe get leverage for that. I mean, he may walk away, but he's got a billion dollar, he's got a billion reasons not to. Hey, you're not wrong. Do you think if he did walk away, he'd start his own platform? Yeah, I think so, probably. That's why I'm wondering if he's learned, again, I don't know how much data he's been getting or what he has or hasn't seen. He's gotten something that will help him launch his own and maybe that's cheaper than.

28:26
Yeah. You know, stay staying where he's at. I don't know. Something tells me this is all jockey and still ends up happening. Yeah. But he tweeted yesterday. And if you saw it, he said, if I die under mysterious circumstances, it was nice knowing you. It's like, oh, that's interesting. I did not see that. He's such a troll. He's such an internet troll. Yeah. Maybe he's seeing UAPs or something. Maybe maybe he's they can charge of all of them. Who knows?

28:55
Wildly fascinating. Then Pepsi Pizza Hut put soccer fans in Paul Pogba's shoes with AR game. Pepsi is teaming with Yum brand's chains, Pizza Hut and KFC for activations related to soccer star Paul Pogba as the UEFA Champions League competitions near its close. Together with Pizza Hut and production firm Tool of North America, the soft drink marketer developed an augmented reality which is AR for those of you who don't know.

29:22
mobile game in the runner genre that puts players in the shoes of Pogba as he dribbles the ball and slides under obstacles to obtain points. Soccer continues to hold a significant place in PepsiCo sports. The company has been a partner of the UEFA Championship League since 2015 and is currently sponsoring with this division to extend through 2024. This is interesting because you buy the product and you get that's the only way you get access to the game and there you know, it's a lot of cross marketing, which I always think is interesting when you pull a

29:52
an athlete or a celebrity in with multiple brands in order to access that, you gotta buy the product. Score with Pogba. You know, I love the, the application's cool. Yeah. Like I get it. I'm just so, like if that's, I guess if that said LeBron James, I'd like turn my, I'm not a soccer guy. Sure, sure, sure. So I read it and like go, I gotta like get my head out. I don't know how big soccer is. Yeah, he's a big deal. Someone's gonna inevitably DM me and go, you don't know who Pogba is.

30:20
Yeah, and he's like a top one for the he's up to trade, I believe in 2024, which is part of why they're doing this. And this is his first video game. So a lot of interesting stuff going on. There is and you know, we've been talking a lot about AR and all those experiences. So it can get more accessible. Yeah, once again. You know, Pepsi and Pizza Hut, which are very American, very American brands, brands.

30:50
I think it's interesting. I've been hearing, you know, soccer's getting more traction in the U.S. And I guess it is with like, even less and stuff like that. But like, it's still just still, we just still feel so dominated by football. Like American football. Right, and last week when we talked about, you know, different platforms that are only allowing streaming for certain games, I do think that we're gonna see more of a...

31:13
you know, shift in Western culture and in the United States towards soccer or European football. Yeah. This is one of those like when I see these, I want to go try them out before I could talk about them. Cause I go like on services feels cool. Feels nice. Yeah. Then I want to just go see how chitzy it is. Like if it's like really good experience, right? Right. Just feels gimmicky. You know, yeah, totally. So we'll see. Maybe I'll go get in Pogba's shoes. Yeah.

31:40
Let him walk around in my shoes for a day. Something like that. If these shoes were talking, what was that song? These boots are made for walking. There we go. Boots are made for walking. Or they're talking. Shoes are made for talking. Same thing, it works. I think it's better. These shoes are made for talking, baby. If these shoes could talk. Man. Just kicking it.

32:09
Product placement, okay, I saw this. It'll be our last article of the day. Product placement is going to take over your favorite show. So, okay, here's what's happening, people. I'll read one more line from this. But, though audiences might not notice, or ideally notice, but just enough. Product placement is a $23 billion industry that's growing. Traditionally, these deals are worked out before shooting, sometimes eight months in advance.

32:37
and involve someone on set making sure the product looks just right. Though details are sparse, Amazon's virtual product placement tool, which we talked about a couple weeks ago, is still in beta, being used in a slate of Amazon originals, including Tom Clancy's Jack Ryan. And that's where they drop it in after the fact. That's where this is headed, which is cool.

33:02
Nick drops in product placements on a lot of our videos. Thank you. One of the many services we offer. Yes. Shameless plug. Make this office bigger, Nick. Okay, I doubled it. We need to look bigger. It's only 6,000, make it 12,000 square feet. Double it in the background. No, but look, people don't like to be advertised to anymore. The effectiveness of...

33:29
I'm gonna use the words traditional digital. Traditional digital ads, which is quite meta in its own right. People just, it doesn't have the impact that it had 10 years ago. And so, but brands need to get those impressions.

33:46
and product placement is a natural, it's always been around forever, it's why you have soap hoppers and everything like that. That's where that came from. It wasn't just the commercials, it was actually a box of soap like on the counter with the woman in the kitchen. And this is gonna be even more prevalent, I think, as marketers look for ways to kind of break through and still stay in the know when traditional ads and placements don't have the impact they used to. Yeah, continue to stop performing the way they used to. Yeah.

34:16
And so it's, and it's going to be fascinating with CGI and stuff, like the dropping it in what, where things go. Right. Right. It's going to be like, who can name what was dropped in after the fact? Totally fun. Fun little trivia question. Nick, that'd be a good game we could play. Nick, can you spot the CGI? A little trail of digital artifacts. And then you know it's going to look perfect and it's going to be represented accurately. That Coke can's kind of floating on the table and instead of sitting on it.

34:44
Well, and even like there are movies when they're released in other countries, they have to change the restaurants that are driven by because they might not have them in that specific country. Yes. Very interesting. Well, it's kind of like right now, like I'm sitting here and, you know, I could be talking about Alani New if they were a sponsor, but it's just sitting here like we're free advertising. Or we'll just copy and paste a code. This would be an example if you're watching the video of product placement. This could be you. That was free. The next one's not.

35:13
Complimentary is the word we like to use. That's right, complimentary. Nothing's free. Nothing is free. No such thing as a free lunch here on the Radcast. But we could sponsor one. We could. With your help. Any final words there, Christina? Sponsor us. Yes. That's all I got. Yes, yes, yes. Yeah, I mean, look, it's for women. I mean, you're a woman, I'm drinking it. But you know, you like these. Yeah, I have friends who drink them too. They'll post them on their stories. And I'm like, I'm trying to get them to sponsor us. There we go.

35:43
You might even try some of the other products, you know. Yeah, yeah, all their nutrition. It's all good. That's all I got. Final words for the weekend? Yeah, nope. Nicholas, anything final words? Really looking forward to our episodes we got coming up. Yeah. Yes, we did. You got a great lineup too. The queen of water, yeah. She's so cool. Yes.

36:10
Queen of Elixirs. There it is. Yeah, that'll be the teaser. When do we mention more than that? Tracy. Tracy Doos. She was great. Looking forward to that. That's coming up in a couple weeks and look out for Lynx Club NFT next week with Costa and Lisa.

36:26
You know where to find us, theradcast.com. Search for NFTs. You'll find all the highlight clips from every NFT clip we've ever done. Our search bar's amazing. You can learn a lot just getting the highlight clips from any topic, Instagram, anything, Facebook, product placement. Product placement. Yes. Peloton. I'm at Ryan Alford on all the channels for Christine Yasi. Ryan Alford, we'll see you next time. Bye. On the Radcast.

36:51
To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.